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This week in Santa Cruz County business: Events aim to boost visitors to Seabright amid latest Murray Street Bridge closure; air corridor project underway; Joby-Archer lawsuit developments
With the Murray Street Bridge set to be closed through September, business owners and community leaders have plans to bring visitors to the neighborhoods around the Santa Cruz Harbor this summer. Jessica M. Pasko's weekly look at local business also includes updates on a project to connect four regional airports, including Watsonville's; legal jabs between air mobility rivals; and plenty more names, numbers and dates to know.
PVUSD brings computer science nights to Watsonville High, Santa Cruz MAH
Computer Science Education Week Community Nights are open to K-12 students, parents and community members to explore hands-on activities that showcase opportunities within the computer science field.
UCSC researcher aims to fill gaps in Pajaro Valley air monitoring data, help farmworkers deal with pollution health impacts
Javier González-Rocha, an assistant professor of mathematics at UC Santa Cruz, has been working to identify air monitoring data gaps in the Pajaro Valley to better inform farmworkers and the local community.
Watsonville’s Guillen records five goals in trounce over King City
Watsonville senior forward Diego Guillen notched five goals in the Wildcatz's 7-2 thumping win over King City in Pacific Coast Athletic League Mission Division boys soccer action Friday evening.
This week in Santa Cruz County business: Graniterock facing lawsuit over Pajaro River; housing development at former Outdoor World site moves forward
In her weekly look at local business, Jessica M. Pasko reports on a lawsuit filed by environmental groups against Watsonville's Graniterock, development continuing in downtown Santa Cruz and plenty more names, numbers and dates to know.
Fieldworker turned business owner: Dulce Organic Farms
Farm workers harvest berries off West Beach Street near Watsonville on July 3, 2025. (Amaya Edwards — Santa Cruz Local/CatchLight Local) WATSONVILLE >> Noticias Watsonville contributor Pedro González Rentería tells the story of Antonia Vega González, owner of Dulce Organic Farms in Watsonville, through a short documentary film. Antonia’s story is especially
Science, the sea and gin: Meet Fathom Spirits, Watsonville’s newest distillery
Two ocean scientists turned a pandemic-era gin hobby into Fathom Spirits, a Watsonville craft distillery making small-batch gins infused with Santa Cruz-inspired botanicals. Founders Elisha Wood-Charlson and Chad Kecy plan to open in September, with private Saturday tours and tastings while they work to get their experimental gins into local bars and restaurants.
Santa Cruz County braces for state mental health funding shift
Mental health services could see financial cuts and restrictions in the coming year due to Proposition 1. Mental health liaisons from the Santa Cruz County Sheriff's Office. (Sheriff's Office — Contributed) WATSONVILLE >> Santa Cruz County is expected to get about $1.4 million less in state money for mental health
Watsonville Leaders Weigh Economic Impact of Digital Entertainment Growth
Watsonville officials are examining how streaming, digital entertainment and online spending are reshaping the local economy and consumer habits.
This week in Santa Cruz County business: Leadership shakeup at Driscoll’s; Watsonville’s new distillery takes inspiration from the sea
In her weekly look at local business, Jessica M. Pasko reports on high-level departures at Watsonville-based berry giant Driscoll's, a new distillery in South County and plenty of names, numbers and dates to know.
One arrested after vehicle crashes into Watsonville business, yields 3 injuries
Watsonville police arrested Edwin Wetterstrom, 73, on suspicion of driving under the influence after his SUV crashed into the 98 Cents Store on Freedom Boulevard, injuring two others.
Change afoot in South County politics? Keep an eye on the upcoming county supervisor race
Longtime political observers see a shift in Watsonville’s political landscape as the 2026 election cycle gets underway. Lookout spoke with current and former elected officials and community leaders about where South County politics is heading.