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MacBook Neo Helps Apple Outpace Rivals as Market Declines
Apple increased its share of worldwide PC shipments in the third quarter of 2026, with Counterpoint Research crediting the MacBook Neo for some of the company's resilience during a market downturn. The firm's preliminary estimates put Mac shipments at 5.6 million units, an 11% decrease from the same quarter last year. Worldwide PC shipments fell 21% to 57 million units, allowing Apple's market share to increase from 8.7% to 9.8%.
El Paso honors traditions with Día de los Muertos festival, parade
El Paso celebrates Día de los Muertos with parades, festivals, and community altars throughout late October and November.
Progressive Community Health Centers expands services with new pharmacy
Looking to fill a void in pharmacy access on Milwaukee’s north side, Progressive Community Health Centers will open a full-service retail pharmacy Monday
P2 Physio Founder Luis Ferrer Joins Vanessa Certain for Pinecrest Business Spotlight
Getting your Trinity Audio player ready... Luis Ferrer, MPT, CSCS, Founder & CEO of P2 Physio, is the featured guest in this Pinecrest Business Association interview hosted by Vanessa Certain, Owner of VEC Development. Ferrer’s professional background spans physical therapy, strength and conditioning, and healthcare leadership. He earned his master’s degree in physical therapy from […]
Palm Health Foundation Celebrates 56 Health Professions Scholars - Florida Hospital News and Healthcare Report
Reception unites nursing, mental health, and behavioral health students with the donors and fundholders investing in their education October 22, 2026 – West Palm Beach, Fla. — Palm Health Foundation’s Scholarship Reception on September 29, 2026, brought […]
Applications Open for County College of Morris Artificial Intelligence and Data Science Apprenticeship
MORRIS COUNTY — County College of Morris (CCM) is accepting applications through Monday, November 2, for the next cohort of its Artificial Intelligence (AI) and Data Science Apprenticeship, offering CCM students and adult learners living in New Jersey an opportunity to gain paid, hands-on experience while preparing for a career in the fast-growing fields of […]
Claim your commemorative Space Marine 2 desk mat from your local Warhammer Store
Gaming mat with any purchase in your local Warhammer store over £95 on Warhammer Day weekend
Rogue Community Health brings Southern Oregon leaders together
Rogue Community Health brought healthcare and education leaders, workforce partners, policymakers and employers together Thursday for its annual Rogue Way to Well-Being event, focused on the role meaningful work plays […]
Should the Orioles Reunite With Brewers Infielder?
Baltimore might have a chance at trading for Joey Ortiz who made his debut with the organization in 2023.
What is going on at 'chaotic' Newcastle?
Will the alarm bells be ringing at Newcastle United if they lose to struggling Crystal Palace on Sunday?
Designers’ notes: The River of Bones rules
The Warhammer: The Old World team tells us about the rules from the latest supplement.
Jetmaker Bombardier doubles down on US investment in deal touted by Trump
Jetmaker Bombardier said it is "expanding its presence" in the United States as part of a $270 million investment deal praised by President Donald Trump.
'This money is a band-aid': Hospital leaders unhappy with rural healthcare fund uses
Laura Gamble, CEO of Pender Community Health, received federal grants for updates to her hospital. She's happy, but says there needs to be a plan for the future.
How well have past GOTY winners sold?
We’re less than two months away from 2026’s The Game Awards, and what a year it’s been for fantastic games, including Resident Evil Requiem, Forza Horizon 6, Slay the Spire II, the Blood of Dawnwalker, and Control Resonant – just to name a few. So as we approach the end of the year, we thought we’d look back on our estimates for the GOTY winners of the past four years. In terms of revenue, Elden Ring (2022 winner), Baldur’s Gate 3 (2023), Astro Bot (2024), and Expedition 33 (2025) have generated a combined $3.8B via 73M copies sold: Let’s have a look, then. Elden Ring has generated $2B in revenue Elden Ring is a phenomenon in every sense. It’s sold a whopping 36.4M copies across Steam (50%), PS5 (35%), and Xbox (15% across console and PC). Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe Elden Ring also just passed an astronomical milestone: $2B in revenue. While PlayStation and Xbox account for half of Elden Ring’s copies sold across these three platforms, they account for 57.5% of revenue. This – as ever – is due to regional pricing and the higher relative share of PC gamers in lower-priced markets. For example, around 17.4% of Elden Ring’s Steam copies sold were in China, where the game costs about 26% less than the price in the States. There’s an … interesting narrative going around these days that console gamers are only interested in ball-and-gun games and have the patience for little else. Well, Elden Ring’s impressive sales prove that is simply not true, and across all platforms. What’s more, over 9.8M people have played Elden Ring for over 100 hours, with nearly 3.5M people getting all of the achievements and trophies. For reference, 10.9% of Elden Ring’s PlayStation players have the platinum trophy, while 10.5% of players on Steam and 3.9% of Xbox players unlocked all the achievements. Git gud, Xbox players! Of the 1.5M people who played Elden Ring on PlayStation last month, 4% also played Dark Souls 3 last month, 4% played Bloodborne, and 3% played Sekiro. There’s those Soulsborne diehards for you. By many accounts, including my own, Elden Ring is one of the best games of all time. It’s an evergreen seller that will continue to be a cash cow for Bandai and FromSoftware for years to come. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe Elden Ring has sold another 2M copies across Steam, PlayStation, and Xbox this year, generating almost $110M. This means it’s outperforming many of this year’s high-profile releases. Even Elden Ring’s standalone run-based PvE spinoff, 2025’s Nightreign, has sold 7.8M copies and generated $282M in revenue. Baldur’s Gate 3 is another billion-dollar-plus banger Another cross-platform phenomenon is Baldur’s Gate 3, which has sold 23.2M copies and generated over $1.2B in revenue. About 18.7M of these copies (80.6%) are via Steam, 2.9M via PS5 (12.7%), and 1.6M (6.8%) via Xbox. Around 1.3M folks on Steam bought BG3 before it hit 1.0. The PlayStation version launched about a month after the PC 1.0 release, while the Xbox version came four months later due to technical issues around developing local co-op on the Series S. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe Across platforms, Baldur’s Gate 3’s monthly active users have never dropped below 2M, including 2.2M MAUs last month (68.5% on Steam, 21.9% on PS5, and 9.6% on Xbox). And it still regularly brings in 280K to 400K players every day: About 1% of BG3’s Steam player base has played for over 500 hours! That’s a little under 200K people. Astro Bot is also an evergreen seller, albeit a more niche, family one Astro Bot, 2024’s winner, has now sold 4.7M copies and generated $291M in revenue. The budget, including marketing, is almost certainly under $100M, given the small Japan-based core team and three-year dev timeline. You can really see why the tides are changing toward less expensive hubs. Astro Bot is the only first-party winner on this list, but follows other first-party winners of The Last of Us Part II (2020’s winner), God of War (2018), and Breath of the Wild (2017). Around 46.6% of Astro Bot’s copies sold have been physical, which is far higher than the typical game. This makes sense for a couple of reasons: There’s a large family audience for this one, and physical boxes are an item to wrap when giving Astro as a gift. Astro has collector value for the PlayStation core (this is nostalgia-fueled platformer celebrating PlayStation’s history) Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe Astro is another one of those games that continues selling over time, regularly selling more than 100K a month. It’s sold around 1M more copies this year ($60M in revenue) and is a popular title with families. We can see this using the Alinea platform’s MAU crossover tool: Astro Bot’s top #2, #3, and #4 games by crossover in any given month this year are Minecraft, Fortnite, and Roblox – without fail. The #1 title every month, though, is Astro’s Playroom, a pack-in with all PS5 consoles. For every month this year, between 20% and 30% of Astro Bot players also played Astro’s Playroom that month. So the free pack-in is a noice funnel for converting players to a full paid product. Expedition 33 sells 8.7M despite Game Pass cannibalisation Finally, we have last year’s winner – Expedition 33. The turn-based-RPG banger has generated $366M via 8.7M copies sold, with 58.8% on Steam, 35.7% on PS5, and 5.5% on Xbox. Xbox’s share of copies sold is this low due to Expedition 33 launching on Game Pass, where 4.3M people across console and PC accessed the game. A little under 700K Xbox players used their subscription to play Expedition 33 this year. That said, the game’s 1.5-year Game Pass deal ended last week on October 16, and we’re already beginning to see a positive trend on Expedition 33’s copies sold via Xbox (but the jury’s still out!). There’s understandably a lot of French pride behind this one, as France is the game’s #3 market on both Steam and PlayStation. Vive la France! One thing that stood out to me is that the GOTY winners aren’t $300M Hollywood productions made in the US. They’re mostly mid-budget studios outside the traditional AAA cost centres. Lots to think about there. Also, good games sell well; who’d have thunk it!? And there’s a whole load of them this year, with GTA 6 still to come, too. GTA just made the cutoff point for the VGAs this year. What a coincidence! Loading... Cool links and other stuff Our physical games newsletter from Tuesday was picked up by GameSpot, Eurogamer, TweakTown, and a bunch of others. We’re offering a free trial of our platform for games companies. Send us a message here, or reply right here on Substack/email, and we’ll set you up. Next week, we’ve got some exciting news regarding the future of our newsletter, so stay tuned! The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. Want to see why these companies (and many others) are subscribed to Alinea? Get a free platform trial! [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]
Key Trump Health Adviser Resigns Ahead of Midterm Elections
Calley Means, who helped unite Robert F. Kennedy Jr. and President Trump, pushed food reforms but grew frustrated with stalled progress on the MAHA agenda.
All My Hobbies Are Getting Slopped Up, And It’s Exhausting
The explosion in vibe coding has created an endless sea of drive-by, unserious, and unmaintained software that is attacking the communities around them.
Cone Health to acquire three Reidsville pharmacies
Cone Health is acquiring three pharmacies in Reidsville with the hopes of expanding affordable access, onsite vaccinations and continuing community-based care.
Humble ISD to unveil 'Magic Science Lab'-themed playground at Ridge Creek Elementary
Humble ISD will celebrate the opening of a new Magic Science Lab-themed playground at Ridge Creek Elementary on Oct. 27.
Alaska Native Communities Get $375K for Health and Wellness
The SouthEast Alaska Regional Health Consortium (SEARHC) is investing $375,000 in funding to each of its 15 tribal partners to support public health in their respective communities. The funding will be distributed through SEARHC’s Healthy is Here program. Launched in 2017, the program has dedicated more than $3 million to locally driven wellness initiatives, including […]
Shigeru Miyamoto Doesn’t Know If AI Can Take Over Creativity, But Says It Could Be An 'Opportunity' To Define What It Means To Create
The legendary Nintendo developer made his comments while receiving a national award for his contributions to culture
World Snow Leopard Day: Community action and new science foster coexistence with humans
Snow leopards range across Asia’s rugged mountains, where they face mounting threats from climate change, declining wild prey, and retaliatory killings from local herders. Today, on Oct. 23, International Snow Leopard Day, we look back at recent Mongabay reporting highlighting how innovative science, climate-ready habitat, and community-centered conservation are helping these big cats share mountain […]
How construction impacts can underpin racial inequities for Lawrence business owners
When construction starts, businesses owned by Black and Brown people in Lawrence can face a tougher climb toward recovery. One city commissioner says we must “do the work” to keep building opportunities for local establishments.
The Tricky Convergence of Democratic Socialism and Civil Rights
Some worry that a new generation of progressives threatens the coalitions that opened government to historically excluded communities. But there’s plenty for them to learn from each other.
The connection between diabetes, cardio-kidney-metabolic health
University Health specialists will discuss how heart, kidney and metabolic conditions are connected and how coordinated care can help at the next KSAT Community Town Hall
Membership Benefits: Austin Clubhouse’s mental health support goes beyond clinical care
The community helps people with mental health conditions to rediscover their self worth.
Lee Health Foundation Announces Board of Trustees - Florida Hospital News and Healthcare Report
Oct. 23, 2026 – Lee Health Foundation has announced its 2027 Board of Trustees, a distinguished group of community leaders, healthcare advocates, and business professionals dedicated to advancing philanthropy and expanding […]
Opportunity profile: Moving regulatory science forward
Future thinking and collaboration are key in a £20 million call for centres of excellence
Dollars & Sense: Tips for health insurance open enrollment
Open enrollment season is approaching, giving millions of Americans an opportunity to review their health insurance coverage and make decisions that could affect both their healthcare and their finances in the coming year.
The 16th annual Wisconsin Science Festival is upon us: Here’s what it holds
The Wisconsin Science Festival is a 10-day celebration of science, organized by community and volunteer efforts while bringing people together across Wisconsin Oct. 15 to Oct. 25, social media and communications intern for the Morgridge Institute for Research, Callie Kositzke said in an email statement. “The Wisconsin Science Festival invites people of all ages from...
National Maternal Mental Health Accelerator Hosts Inaugural Member Convening - Policy Center for Maternal Mental Health
This week marked a watershed moment for maternal mental health as the National Maternal Mental Health (MMH) Accelerator held its inaugural member convening. Led by Founder Joy Burkhard, CEO of the Policy Center for Maternal Mental Health, the Accelerator has united over 140 organizations to drive systemic change and expanded access to appropriate care by 2030.
From the bleachers to the ballot box, a community weighs a changing Texas
At a Deer Park High School football game outside Houston, voters grapple with rising costs, immigration and shifting political loyalties as Democrats mount competitive challenges in two of Texas’ highest-profile races.
Carmel India Fall Festival set for Saturday in Gwinnett
The Carmel India Fall Festival will bring a day of food, culture and family-friendly entertainment to the community Saturday, Oct. 24, from 10 a.m. to 6 p.m.
Raiders entering a critical 2-game swing
Las Vegas has big opportunity in next 2 weeks
Entergy celebrates Nuclear Science Week 2026
Nuclear Science Week is an internationally recognized annual celebration held during the third week of October, dedicated to advancing awareness of nuclear science across local, regional and global communities.
Advancing Women's Health Through Collaboration, Innovation and Entrepreneurship - Small Business & Entrepreneurship Council
White House initiative connects government, researchers, and private-sector innovators to accelerate discoveries and improve women’s health outcomes. By Karen Kerrigan – On October 19, I had the opportunity to attend the White House signing ceremony for President Donald Trump’s executive order, Advancing Women’s Health to Improve Outcomes in All Phases of Life, an initiative championed […]
Entegral, GEICO partner to streamline auto claims process
Entegral, a claims technology platform and subsidiary of Enterprise Mobility, has announced a strategic partnership with GEICO to improve the automotive claims experience through more efficient claim routing, repair coordination and customer communications. Through the partnership, GEICO, the third-largest auto insurer in the United States, will deploy Entegral technology to simplify appointment communications and help…
RWJBarnabas Health Celebrates the 10th Anniversary of The Beth Greenhouse and 50,000 Pounds of Fresh Produce in Newark
Newark Beth Israel Medical Center (NBIMC), an RWJBarnabas Health facility today celebrated the 10th Anniversary of the Beth Greenhouse, RWJBarnabas Health’s first hydroponic greenhouse and a pioneering community health initiative that has provided more than 50,000 pounds of fresh, locally grown produce to Newark residents and patients while advancing nutrition, wellness and food security throughout the city.
Public Health Alum Enjoys Making Impact in the Realm of Health Administration
Daniel McFarland embraces the opportunity to help the masses through his role as chief operating officer for Baptist Memorial Hospital.
Political scientist explains why race, not class, is at the heart of America’s 'democratic crisis'
As the United States celebrates its 250th anniversary, a new book examines America’s “racial hierarchy” and how it shaped the nation’s power structure.
'There Will Always Be a Role Left for Us to Play' - In an AI-Filled World, Miyamoto Thinks the Human Touch Will Always Be Vital
"It provides an opportunity to reflect on what’s really important"
PACK EXPO International 2026 Delivers Innovation, Connections, and Business Opportunities in Chicago
The largest, most comprehensive packaging and processing event in North America brings together the industry for four days of technology discovery, education, and business connections.
Whitfield Harrington Jr. on His US Senate Run, Polarizing Politics and Free Community College
Environmental engineers awarded $2.4M to study how abandoned wells impact health
A multi-institutional team of researchers, led by an engineer from Penn State, has been awarded a five-year, $2.4 million grant from the Pennsylvania Department of Energy to study the impacts that orphaned natural gas wells might have on the surrounding environment or communities.
Health Sciences and Marine & Environmental Sciences Programs Launch In
A new University of New Haven initiative brings together Health Sciences and Marine & Environmental Sciences faculty to advance accessible science education, inclusive learning, and community-engaged
United Business Revenue Jumped 22% in Q3
Executives on earnings call say higher fares have not deterred demand
LeBron James: Donald Trump accuses Philadelphia 76ers star of moving during national anthem before NBA season opener
President Donald Trump has accused LeBron James of disrespecting the United States after the star continued warming up during the national anthem; watch the 2026/27 NBA season, including the Christmas Day games and the NBA finals, only on Sky Sports.
Scary Business Trick or Treat set for Sunday in Crestline
CRESTLINE – The Crestline Community Development Team (CCDT) is hosting Scary Business Trick or Treat from 4 to 5 p.m. Sunday, Oct. 25 in downtown Crestline. The costume contest will take place at 5:15 p.m. on the patio at The Hub. Contest age groups are 0-2, 3-5, 6-10, 11-13, and family/group. “Downtown is always full […]
Counseling helps many students thrive. Is Conn. meeting the need on community college campuses?
Mental health resources differ across state-funded schools in Connecticut. The University of Connecticut — the state's flagship school — employs nearly three dozen mental health professionals. Meanwhile, Connecticut State Community College started the semester with zero wellness counselors.
'Food Is Medicine' Shows Fixing the Food System Is a Public Health Priority
Food Is Medicine by Dr. Dariush Mozaffarian offers a path toward a healthier food system that benefits people, communities, and the planet.
Business Park Companies Are Showing up to Support New Albany
Building a community requires more than just housing and roads. It requires a sustainable economic engine that fuels public services, supports public education and elevates the quality of life for every resident. In New Albany, that engine is the New Albany International Business Park.
Montgomery County Precinct 4 to open new park
Montgomery County Commissioner Precinct 4 will open Granger Park in Conroe on Oct. 29 with a walking trail, children's play features and a ribbon cutting.
AMD FSR 4.1.2 Now Runs On Intel Arc XMX Cores, Delivering Better Image Quality Than XeSS Upscaling With Similar Performance
Modding community brings AMD FSR 4.1.2 to Intel Arc GPUs, showing superior image quality and efficiency with upscaling times as low as 0.59 ms.
Community college program looks to next generation of police supervisors
Driven by a need for specially educated supervisors at police departments, Great Bay Community College has introduced a certificate program to help create the next generation of law enforcement supervisors
The Supply Side: Suppliers learn to challenge category placement
One in every five dollars spent on grocery items in the United States goes to Walmart. And while consumer product companies, large and small, have conformed their business to the...
‘A pending public health crisis’: Minnesota community health clinics brace for Medicaid changes and more uninsured patients
Community health centers statewide are reporting that thousands may lose coverage, adding further strain to an already stressed health care system. Southside Community Health Services is preparing for the financial and health impacts of sweeping Medicaid changes.
JSU forum examines health, water and economic effects of data centers
Jackson State University held a community forum Thursday to inform residents about data centers and their impact on the community.
2026 NFL Madrid pregame entertainment announced
The NFL announced that Pablo Sáinz-Villegas and Taylor Momsen will perform the national anthems of Spain and the United States prior to the 2026 NFL Madrid Game.
Health Care Fraud Arrests
First assistant United States attorney for the Central District of California Bill Essayli talks after a press conference as he announced the arrests of fifteen defendants for health care fraud
CalViva Health invests $250,000 in Fresno Pacific University nursing lab
Discover how CalViva Health supports Central Valley communities through a $250,000 nursing lab investment, scholarships and partnerships. Read more today.
Crowell & Moring Adds Veteran DOJ Health Care Litigator Jeff McSorley in Washington, D.C.
Jeff McSorley, a first-chair trial lawyer with 20 years of litigation experience including a decade as senior trial counsel in the DOJ Civil Division's Fraud Section, has joined Crowell & Moring's Health Care Group in Washington, D.C. He led more than 70 FCA investigations at DOJ, securing more than $500 million in recoveries for the United States.
Scientists find key to predicting some El Niño events 12 months ahead
Scientists have identified the conditions that make it possible to predict some El Niño and La Niña events up to a year in advance, potentially giving communities and decision-makers significantly more ...
Chesterfield apartments sell for $107.7M, a per-unit record
Bainbridge Midlothian, a 310-unit apartment complex in Chesterfield County, sold for $107.7 million, likely setting a Richmond price record.
Vertical Football and Horizontal Habits
Vertical Football, the word relaying the mouth of the Tyne since Newcastle United exemplified a hope crumbling tactical breakdown against Aston Villa on Saturday. Matthias Jaissle, the forefront of question as to how he will turn this around.
BioNexus KC celebrates ‘regional backbone’ connecting science, talent, tech and momentum
The scale of opportunities within Kansas City’s bio health industry would’ve been challenging to imagine even just five years ago, said Dennis Ridenour, touting a streak of groundbreakings, collaborations, game-changing announcements, and major investments — all rallying together the right people and institutions.
Chamber hosts business education session in preparation for winter season
The Steamboat Springs Chamber is inviting the community to attend its next business education series session, Preparing for Peak. O n Oct. 28 between 3:30-5 p.m. at the SpringHill Suites Flattops room, attendees will hear...
Australia’s wish for a kinder, gentler politics seems doomed to disappointment
The attack on independent MP Helen Haines united Australia in grief, but on solutions it remains divided
iPhone Duo Says 'Hello' to You Personally
As expected, the iPhone Duo greets you personally if you purchase it from an Apple Store in the United States. MacRumors contributor Aaron Perris had an in-store pickup reservation for an iPhone Duo at Apple Fifth Avenue in New York today, and the device showed "Hello Aaron" when he turned it on.
Is Citizens United to blame for everything?
Plus: The justices’ book deals mean the court can’t rule on cases involving a media conglomerate.
RWJBarnabas Health Celebrates the 10th Anniversary of The Beth Greenhouse and 50,000 Pounds of Fresh Produce in Newark
Newark Beth Israel Medical Center celebrated the 10th anniversary of The Beth Greenhouse, a hydroponic greenhouse that has provided more than 50,000 pounds of fresh produce to Newark residents and patients while promoting nutrition, wellness and food security throughout the community.
There’s a Reason That Netflix’s Ad Business Has Underwhelmed
Somewhat lost in the company’s slew of firings and engagement warnings over the past few weeks was the fact that Netflix is scaling back its ad forecast for 2026 from $3 billion to $2.7 billion. That’s despite the fact that: CTV is growing by 14-15% this year This year saw a monster upfront Netflix is the biggest streamer out there this side of YouTube, and was the platform that for years brands were supposedly dying to be a part of In other words, that’s an alarming pull-back from Netflix. A Wall Street analyst I spoke with last week was blunt, calling Netflix’s ad business “disappointing.” To me, a red flag on the ad front is that Netflix has never revealed how many ad-supported subscribers it has. Because if I know anything about how big companies work, if they have a positive number that makes them look really good - they tend to share it. (How many subs does go90 have right now? We’re not saying just yet. How are ads going on ChatGPT? Oh, a billion run rate - I see). Yes, to date Netflix has shared some fuzzy ad numbers, such as the idea that the company’s ad tier ‘reaches’ 250 million users globally.’ Here’s why that figure gives me pause: a)they lead with global, and b) they don’t explain how they are calculated. (Are they based on average people in each room? Surveys of some kind?). Regardless, some insiders say that Netflix’s ad tier is scaling nicely - others not so much. Either way, one of Netflix’s biggest challenge on the ad front appears to have been its starting point. Remember, when Netflix launched ads in 2022, it had 73 million subs in the US and Canada. That’s 73 million people who were used to Netflix with zero ads. And when the ad product rolled out, the company clearly was going after new users - a limited pool of potential subscribers by default. That focus seems to have changed over time, as Netflix has tried to convert longtime subscribers to the ad tier. Historically Netflix subscribers are very sticky. But is the company’s low churn a problem? Not necessarily, according to Antenna data. Rather, Netflix’s consumer loyalty is a bit of a double-edged sword. “Netflix is the one streamer which actually has seen substantial “trade downs” but has much lower ‘win backs,’ said Antenna founder Jonathan Carson (win-backs being people who were on the ad-free plan, cancelled, then rejoined on the ad plan). “Netflix has lower churn and so has less opportunity to win back old subs with a lower cost plan option.” This all might explain why Netflix has been so slow to roll out all of these table stakes targeting options until just this week. It likely didn’t have enough users to carve up into various targets. etc. However, what really hit Netflix’s ad business was Amazon’s move a few years ago to turn on advertising for Prime Video by default. Suddenly the market was awash in premium inventory, and Netflix was playing catch-up on multiple fronts. Thus, the streaming giant appears to still be figuring out if if wants lead in ‘programmatic TV,’ or premium ‘upfront’ TV sales. “The CTV market now sorts into three businesses, and Netflix is not the leader of any of them,” wrote analyst Jack Myers. Ouch. So how does Netflix ratchet up its ads business? Get the next NFL package You’re gonna have to wait until 2030 unless one of the bigger media companies like Skydance opts out, but the easiest (not cheapest) way for Netflix to become a huge TV ads contender is to get one of the regular NFL packages, ideally Sunday afternoons. That way it can sell ads to its whole U.S. subs base overnight. Go FAST This one is risky, because to program a compelling FAST channel, you’d likely have to take some older Netflix exclusive shows and make them available for free to non-subscribers. But FASTs, for better or worse, are ad-inventory machines. Go full UGC I’m not sure I see this happening. There is something already off about Netflix carrying podcasts and shows for creators. The experience sticks out in what is such a produced, and generally non-communal environment. But Netflix could open up its platform by allowing creators to upload videos without having to be approved by the service. But that opens a whole other can of worms (policing brand safety, copyright infringement, overall quality). Make a huge RMN Deal I was going to suggest something crazy, such as ‘instead of buying Warner Brothers, Netflix should buy Target. But the company doesn’t want to be in the brick and mortar business. Yet for Netflix’s ad business to compete in an Amazon world, it needs to be able to connect ad exposures to shopping. What if, instead of letting Amazon target Netflix viewers with its DSP, Netflix inked a deal with Target, or even took control of Roundel, and created its version of the Amazon full-funnel for brands? Price us out. I hope they don’t do this, but Netflix’s price increases - while significant - haven’t been enough to push long-term customers out of the ad-free tier. But if they made those prices so prohibitive, it could push large swaths of consumers to trade down. Then again, that could also dent engagement - as binging becomes much less appealing once you bring ads into the equation. Or, they could just launch a bunch of hit shows and maybe everyone will quickly forget all this angst. More from Amazon unBoxed A few weeks ago, I recorded two podcasts live at Amazon’s unBoxed event in San Francisco. I was able to go really deep with several brand partners about how Amazon’s various data and ad products work - particularly the under appreciated Amazon Marketing Cloud. First, I talked with Laura Abadias Velilla, of the Amazon specialty agency Amerge, along with Amazon’s own Charlotte Maines, Vice President, Devices Content & Advertising, about how the two partners helped a very specific printer company Epson launch into a brand new category - high end projectors. It’s a great example of how brands connect audience data across platforms to make budget deployment decisions. Next, I chatted with Monks VP Head of Digital Investment for North America Tom Burchill about how the agency actually brought in data from Linkedin to help target B2B customers across various Amazon properties for the brand Quicken. Check it out: Check these out, or just listen:
Advancing Women's Health Through Collaboration, Innovation and Entrepreneurship - Small Business & Entrepreneurship Council
White House initiative connects government, researchers, and private-sector innovators to accelerate discoveries and improve women’s health outcomes. By Karen Kerrigan – On October 19, I had the opportunity to attend the White House signing ceremony for President Donald Trump’s executive order, Advancing Women’s Health to Improve Outcomes in All Phases of Life, an initiative championed […]
Dartmouth Health transplant team awarded $375K to create new program
The Dartmouth Health transplant team has been awarded $375,000 to create a telehealth program for kidney transplant patients in rural communities.
United Automobile, Aerospace & Agricultural Implement Workers of America
The labor union representing workers in auto, aircraft and agricultural implement manufacturing and other industries in the U.S., Canada and Puerto Rico.
Black maternal health organization to host community conversation in Forsyth
The Be Well Foundation will host a free documentary screening and conversation about Black maternal health on Saturday, October 24.
How a Miller School of Medicine Student Uses Comics to Explore Health and Belonging
Medical student Iris Hyun-A Kim uses comics to explore how identity, culture and community shape health, illness and belonging.
'Ugly Betty' stars reunite, talk impact of show 20 years later
The stars of 'Ugly Betty' speak with ABC News' Chris Connelly about the impact of the show. (ABC News)
A Krehbiel matriarch sold her condo in a State Parkway classic
Kay Krehbiel, widow of one of the brothers who built Molex into a multibillion-dollar company, sold the unit in one of architect Benjamin Marshall's finest buildings, completed in 1911.
Southeast High School students conduct real-world research in Bradenton
Southeast High School’s research program gives Bradenton students hands-on science experience and connections that can shape future opportunities.
Hawaii Climate Rebate Finder helps residents, businesses save on upgrades
Hawaii Climate Rebate Finder helps residents, businesses save on upgrades - Community | Hawaii Tribune-Herald
Cody grocery store teaches students business skills
A grocery store in Cody is giving high school students hands-on business experience while serving the surrounding community.
Your Weekly Michigan Political Brief
End Citizens United has endorsed Democratic challenger Callie Barr for Michigan’s 1st Congressional District. William Lawrence, Democratic nominee for Michigan’s 7th Congressional District, has been endorsed by the Michigan Professional Fire Fighters Union and the Black Economic Alliance. Former U.S. Secretary of Transportation Pete Buttigieg has formally endorsed state Senator Chedrick Greene (D-Saginaw) in the […]
Your vote, your health: Why voting plays a big role in healthy communities - Tacoma-Pierce County Health Department
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More Than a Charcuterie Board: A Mother and Daughter Build a Business Around Gathering.
The Bar Harbor Story is generously sponsored by Birch Bay Retirement Village. NORTHEAST HARBOR—Food’s ability to be a social cornerstone is one of the founding premises of one of Mount Desert Island’s newest, and perhaps most unique, endeavors in cuisine based catering. From intimate gatherings to large functions, Olive & Pearl creates charcuterie boards that can not only astound the tongue but also the eye. Many would agree that food can bring people together. In fact, culinary delights, and sometimes adventures, have been utilized as the centerpiece for social and business occasions of all kinds for centuries. Often times it even has the ability to start conversation, temper differences, and build new relationships. Settings can vary, from a multi-course sit down meal, a backyard barbecue, or a couple of bowls of chips and dip in front of a television, but the result can be the same. Humans come together, they share food, and the whole process is a catalyst for thought, communication, and a shared experience. Imagined and created by the mother and daughter team of Dr. Susan Scanlan (formerly MacCready) and Kayla Musetti, Olive & Pearl was started in June of this year and has been creating, delighting, and growing since. We gave the two an opportunity to answer some questions about themselves and their new venture. The love, passion, and pride for what they are doing and the fact that they are doing it as a mother and daughter team came through so strongly in their answers that we decided to present the question and answer session in its entirety. The Interview What did you do prior to Olive & Pearl? We’re a mother-daughter team, and food, family, and hospitality have always been a big part of our lives. Susan grew up in a large family in Pennsylvania, where the table was always at the center of everything. There were multiple dishes, little bites, stories, and plenty of conversation. Food was never simply about eating. It was about gathering, celebrating, and spending time together. After living in several Southern states, Susan relocated to Maine more than 20 years ago, and Maine has truly become home. She loves its sense of community, natural beauty, and connection to local food and makers. Professionally, Susan is a registered nurse and holds a doctorate in health administration. She has worked in a variety of clinical, nonclinical, and leadership roles and currently works as a faculty academic director. Building Olive & Pearl has been an exciting creative venture alongside her career. Kayla is also a registered nurse and works in the ambulatory surgery unit at Mount Desert Island Hospital. While healthcare is an important part of both of our professional lives, Olive & Pearl has given us an entirely different way to connect, collaborate, and create something together. Tell us about the business. Olive & Pearl is a mother-daughter charcuterie business centered around beautiful food, thoughtful presentation, and bringing people together. We create curated charcuterie boards designed for everything from intimate gatherings and dinner parties to weddings, showers, corporate events, boat days, and celebrations of all kinds. We think of our boards as more than food. They’re an experience and an invitation to gather, slow down, and enjoy time with the people around you. We’re intentional about quality ingredients, artful presentation, and personalization. Whenever possible, we also incorporate Maine-made and locally sourced products, including cheeses, jams, honey, seasonal produce, and baked goods. What inspired you to start Olive & Pearl? In many ways, Olive & Pearl grew out of something we had been doing our entire lives —bringing people together around food. We’ve always loved creating beautiful spreads for family and friends. There was something special about watching people gather around a table, graze, talk, laugh, and simply enjoy being together. Friends and family began telling us, “You should do this as a business,” and one day, we stopped laughing it off and started mapping it out. We realized we had an opportunity to combine our different strengths and create something that reflected what we both value: hospitality, creativity, quality, and connection. Charcuterie felt like the perfect expression of that. It’s beautiful and creative, but it’s also communal and approachable. At its heart, it brings us right back to where the idea began, a table filled with food and people gathered around it. Do you have a business partner(s)? Our business partner is each other! Olive & Pearl is truly a mother-daughter partnership, and building it together has been incredibly meaningful and sometimes hilarious! We know each other extremely well, which can be both a strength and, occasionally, a challenge. We have different personalities and strengths, but we’ve learned to lean into those differences and use them to our advantage. There’s a lot of trust between us, and we’ve learned how to communicate, collaborate, and occasionally laugh at ourselves along the way. We’re also building Olive & Pearl while continuing our careers in healthcare and education, so we’re taking things thoughtfully and growing the business one step at a time. We all have to start somewhere. One of the most rewarding parts has been having something that belongs to both of us. We get to learn from one another, celebrate the small wins together, and create something that we hope will become part of our family’s story for years to come. When exactly did you launch the business? Recently, in June 2026, we launched Olive & Pearl, turning an idea we had talked about for years into real business. It has been incredibly rewarding to watch something that started around our own family table and begin to find a place within the community. How is it going so far? How do you feel it has been received? It has been going very well, and we’ve been incredibly encouraged by how warmly Olive & Pearl has been received. As more people hear about us, our orders have continued to increase, and we’re seeing growing interest in boards for events and celebrations. It’s exciting to watch something that began as an idea between the two of us start to grow within the community. One of the most rewarding parts is hearing from customers after their events or seeing photos of our boards being enjoyed. Knowing that something we created became part of someone’s celebration is incredibly meaningful to us. Is there a brick-and-mortar location or is it all online? Olive & Pearl is currently an online business. We’re intentionally starting this way so we can build relationships with our customers, learn what they love, and grow thoughtfully. Our long-term dream, if the business continues to grow, is to eventually have a sit-down space where people can experience Olive & Pearl in person. Do you have any future plans if things go well/keep going well? Absolutely. For now, our focus is on continuing to grow Olive & Pearl, getting to know our customers, and becoming part of more celebrations and gatherings throughout the area. Long term, we would love to have our own physical space where people can come together and experience Olive & Pearl beyond the boards themselves. We can imagine a place that combines food, hospitality, creativity, and community. Ultimately, we want to build something that continues to grow while still feeling personal and connected to the people and community around us. Is there an aspect of the business that you really love? There are so many things we love about it, but the people and the connection are probably at the top of the list. We love creating something beautiful, but what really matters to us is what happens after we hand it over to the customer. We picture our boards on kitchen islands, at backyard gatherings, on boats, at weddings, or around a long dinner table—with people laughing, talking, and lingering a little longer. We also love the creative side. Every board is an opportunity to play with color, texture, shape, seasonality, and flavor. We don’t just want to fill a board, we want to curate an experience. And supporting local makers is especially meaningful to us. Whenever possible, we love incorporating Maine-made cheeses, local jams and honey, seasonal produce, and products from nearby bakeries and businesses. It allows us to showcase some of what makes Maine so special. Perhaps most importantly, we love doing this together. Building something as a mother and daughter has given us another way to spend time together, learn from one another, celebrate small wins, and create memories. Is there anything regarding any aspect of Olive & Pearl that you may think is important that is not reflected on the website? One thing that may not always come through online is just how personal this business is to us. Olive & Pearl isn’t something we created simply because charcuterie was popular. It grew very naturally from our family, our traditions, and the way we’ve always enjoyed gathering with people we love. There is a lot of heart behind every board. We think about the people who will be enjoying it, the occasion they’re celebrating, and how we can make the experience feel special. We also want people to know that we care deeply about supporting locals whenever possible. Using Maine products isn’t just about sourcing ingredients, it’s about telling a little story about where we live and the talented people who make and grow wonderful things here. Is there anything that we have not asked that you think is important/relevant that would like readers to know? We hope people see Olive & Pearl as more than just a charcuterie business. At its heart, it’s about gathering. Our goal is to make it easier for people to create those moments when everyone gathers around the table, conversations last a little longer, and people simply enjoy being together. We also hope people see the mother-daughter story behind the business. We’re building Olive & Pearl alongside our careers, one step at a time, and there is something incredibly special about creating a shared family legacy in the process. For us, success isn’t just about how many boards we make. It’s about becoming part of people’s special moments - birthdays, weddings, weekends with friends, quiet evenings at home, or a beautiful day on the Maine coast. If one of our boards helps people put down their phones, linger a little longer, laugh a little more, and enjoy the people around them, then we feel like we’ve done exactly what we set out to do. All photos courtesy of Olive & Pearl. LINKS TO LEARN MORE Olive & Pearl website Olive & Pearl Facebook Olive & Pearl Instagram RECENT PRESS RELEASES AND BRIEFS To see all the press releases, click here. To see our news, click here. For the full archive, click here. All of these are on our dedicated website. 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