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There’s a Reason That Netflix’s Ad Business Has Underwhelmed
Somewhat lost in the company’s slew of firings and engagement warnings over the past few weeks was the fact that Netflix is scaling back its ad forecast for 2026 from $3 billion to $2.7 billion. That’s despite the fact that: CTV is growing by 14-15% this year This year saw a monster upfront Netflix is the biggest streamer out there this side of YouTube, and was the platform that for years brands were supposedly dying to be a part of In other words, that’s an alarming pull-back from Netflix. A Wall Street analyst I spoke with last week was blunt, calling Netflix’s ad business “disappointing.” To me, a red flag on the ad front is that Netflix has never revealed how many ad-supported subscribers it has. Because if I know anything about how big companies work, if they have a positive number that makes them look really good - they tend to share it. (How many subs does go90 have right now? We’re not saying just yet. How are ads going on ChatGPT? Oh, a billion run rate - I see). Yes, to date Netflix has shared some fuzzy ad numbers, such as the idea that the company’s ad tier ‘reaches’ 250 million users globally.’ Here’s why that figure gives me pause: a)they lead with global, and b) they don’t explain how they are calculated. (Are they based on average people in each room? Surveys of some kind?). Regardless, some insiders say that Netflix’s ad tier is scaling nicely - others not so much. Either way, one of Netflix’s biggest challenge on the ad front appears to have been its starting point. Remember, when Netflix launched ads in 2022, it had 73 million subs in the US and Canada. That’s 73 million people who were used to Netflix with zero ads. And when the ad product rolled out, the company clearly was going after new users - a limited pool of potential subscribers by default. That focus seems to have changed over time, as Netflix has tried to convert longtime subscribers to the ad tier. Historically Netflix subscribers are very sticky. But is the company’s low churn a problem? Not necessarily, according to Antenna data. Rather, Netflix’s consumer loyalty is a bit of a double-edged sword. “Netflix is the one streamer which actually has seen substantial “trade downs” but has much lower ‘win backs,’ said Antenna founder Jonathan Carson (win-backs being people who were on the ad-free plan, cancelled, then rejoined on the ad plan). “Netflix has lower churn and so has less opportunity to win back old subs with a lower cost plan option.” This all might explain why Netflix has been so slow to roll out all of these table stakes targeting options until just this week. It likely didn’t have enough users to carve up into various targets. etc. However, what really hit Netflix’s ad business was Amazon’s move a few years ago to turn on advertising for Prime Video by default. Suddenly the market was awash in premium inventory, and Netflix was playing catch-up on multiple fronts. Thus, the streaming giant appears to still be figuring out if if wants lead in ‘programmatic TV,’ or premium ‘upfront’ TV sales. “The CTV market now sorts into three businesses, and Netflix is not the leader of any of them,” wrote analyst Jack Myers. Ouch. So how does Netflix ratchet up its ads business? Get the next NFL package You’re gonna have to wait until 2030 unless one of the bigger media companies like Skydance opts out, but the easiest (not cheapest) way for Netflix to become a huge TV ads contender is to get one of the regular NFL packages, ideally Sunday afternoons. That way it can sell ads to its whole U.S. subs base overnight. Go FAST This one is risky, because to program a compelling FAST channel, you’d likely have to take some older Netflix exclusive shows and make them available for free to non-subscribers. But FASTs, for better or worse, are ad-inventory machines. Go full UGC I’m not sure I see this happening. There is something already off about Netflix carrying podcasts and shows for creators. The experience sticks out in what is such a produced, and generally non-communal environment. But Netflix could open up its platform by allowing creators to upload videos without having to be approved by the service. But that opens a whole other can of worms (policing brand safety, copyright infringement, overall quality). Make a huge RMN Deal I was going to suggest something crazy, such as ‘instead of buying Warner Brothers, Netflix should buy Target. But the company doesn’t want to be in the brick and mortar business. Yet for Netflix’s ad business to compete in an Amazon world, it needs to be able to connect ad exposures to shopping. What if, instead of letting Amazon target Netflix viewers with its DSP, Netflix inked a deal with Target, or even took control of Roundel, and created its version of the Amazon full-funnel for brands? Price us out. I hope they don’t do this, but Netflix’s price increases - while significant - haven’t been enough to push long-term customers out of the ad-free tier. But if they made those prices so prohibitive, it could push large swaths of consumers to trade down. Then again, that could also dent engagement - as binging becomes much less appealing once you bring ads into the equation. Or, they could just launch a bunch of hit shows and maybe everyone will quickly forget all this angst. More from Amazon unBoxed A few weeks ago, I recorded two podcasts live at Amazon’s unBoxed event in San Francisco. I was able to go really deep with several brand partners about how Amazon’s various data and ad products work - particularly the under appreciated Amazon Marketing Cloud. First, I talked with Laura Abadias Velilla, of the Amazon specialty agency Amerge, along with Amazon’s own Charlotte Maines, Vice President, Devices Content & Advertising, about how the two partners helped a very specific printer company Epson launch into a brand new category - high end projectors. It’s a great example of how brands connect audience data across platforms to make budget deployment decisions. Next, I chatted with Monks VP Head of Digital Investment for North America Tom Burchill about how the agency actually brought in data from Linkedin to help target B2B customers across various Amazon properties for the brand Quicken. Check it out: Check these out, or just listen:
Stream CW Sports Videos on Watch ESPN
Stream the latest CW Sports videos on Watch ESPN. Your streaming home for all CW Sports events - NASCAR, WWE NXT, College Football/Basketball and more.
“It was a tough evening, but I can’t ask for any more from the players,” Martin O’Neill
Martin O’Neill spoke to the mainstream media last night after Celtic lost a fourth successive match in European football, this time going down 2-1 to Celta Vigo at Celtic Park…Martin O’Neill, Ma...
Netflix’s latest cliff-hanger? Where it’s headed as a business.
The streaming giant has shaken up its staffing and is looking to compete in an evolving entertainment landscape.
Netflix’s latest cliff-hanger? Where it’s headed as a business.
The streaming giant has shaken up its staffing and is looking to compete in an evolving entertainment landscape.
Houston Comets on TV: WNBA games will be on KHOU, KTBU, Space City
Good news for WNBA fans: You won't have to subscribe to a streaming service or even have cable to watch Houston Comets games when they return to play next year.
The One Chart That Explains Why Netflix Cleaned House
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Yeah, I’ll be honest: I went with a clickbait-y headline today. One chart? That explains everything? That’s as clickbait-y as it gets. But let’s be real. I’m analyzing a dataset that I’ve built over six years, and c’mon, I never write articles which feature just one chart! If you think this article—which includes a level of data detail unheard of in journalism twenty years ago—is clickbait, fine by me. Really, what I’m doing is using data to explain Netflix’s recent strategy changes, since the story of the month is the turbulence at Netflix. First, head of content Bela Bajaria was fired. Then head of film Dan Lin followed her to the unemployment ranks. (Along with, sadly, 1,000 other Netflix workers.) And then Netflix delivered a “sub-optimal” earnings report, which continued their year-long stock price slide. Then came a flood of articles explaining why all this is happening. (Mine’s coming shortly, rest assured.) I realized I had the perfect chart to explain Netflix’s woes. Specifically, Nielsen’s weekly top ten charts. Usually I focus on one or two weeks in my Streaming Ratings Reports, but sometimes it’s worth stepping back to look at the larger story. And hoo boy, what a story. This article is my annual (plus three months) follow-up to one of my most popular articles of last year. (And a topic I’ve been visualizing for the last half decade.) Subscribe Netflix’s Share of The Nielsen Charts Continues to Decline
As AI transforms patient experience, clinicians see changes too
Panelists at the HIMSS AI in Healthcare Forum explored both sides of a new paradigm where artificial intelligence tools have the potential to both streamline and complexify care delivery, depending who's using them and how.
How to watch the 2026-27 NBA season: TV channels, where to stream games, schedule and more
NBA games today: Full TV schedule for Thursday, October 22
The NBA resumes with two games on Thursday. Here's how to watch today’s games, including TV channels and live stream options.
The Pollwatcher: Another fraudulent pollster is out of business, and a third group just disappeared
Why a fake poll got into mainstream poll trackers, how it was discovered and the common thread behind both fake poll scandals this year.
'Looksmaxxing' influencer Clavicular pleads not guilty to rape charge
"Manosphere" streamer Clavicular has pleaded not guilty in his Massachusetts rape case.
This Catherine Zeta-Jones Revenge Thriller Is the Most Underrated Show of the Month
As an entertainment editor, I watch a lot of TV shows. But the most underrated show on streaming in October 2026? It's the Catherine Zeta-Jones revenge thriller 'Kill Jackie' on AMC+. Here, my honest 'Kill Jackie' review and why it's must-watch TV.
If Netflix Can’t Shine in Show Business, Who Can?
The streamer was once the prime example of modern entertainment. Now it’s being squeezed by Big Tech and user-generated content. What stock investors need to know.
Politics and Culture Are Downstream of Anthropology and Theology
If Western culture is to survive and flourish, we must recover both the religious and the anthropological vision out of which it arose.
From the Anime to the Game — Free Update Brings Edgerunners 2 Content and More to Cyberpunk 2077!
The free Edgerunners 2 Update to Cyberpunk 2077 is available now, with content inspired by the second installment of the hit anime series now streaming on Netflix
Sporticast: The NFL Has a New Revenue Stream
On the 597th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including an update on the Milwaukee Brewers’ Timeless Ticket fiasco. Following pushback from fans that bought the $1,000 tickets back in 2015, the World Series-bound Brewers said Tuesday that they’d erred in their …
Xbox reveals pricing for cloud gaming limits, starting at $3.99 for 10 hours
Cloud playtime packs provide ad-free cloud gaming, including shorter wait times and high-quality streaming
Where to watch Bears vs. Patriots: Channel, live stream, time, schedule for NFL 'Thursday Night Football'
A pair of 4-2 teams face off Thursday night as New England visits Chicago. Here's when and where to tune in.
Can I watch the World Series for free? The streaming service you need in 2026.
History is about to be made.
What's new to streaming this week? (Oct. 23, 2026)
What’s new on Netflix, Prime Video, Hulu, and more? We've got you covered.
How to watch Nebraska volleyball vs UCLA: Time, TV channel
It's Nebraska vs. UCLA in Big Ten volleyball action. Here's how to watch, including time, channel, TV schedule and streaming info.
Where to watch Sixers vs. Cavs: Channel, live stream, time, TV schedule for LeBron James Philadelphia debut
Here's everything you need to know about Sixers vs. Cavs, including TV channel and streaming options for Philadelphia's home opener.
MVP MMA On Netflix One And Done?
Ronda Rousey vs. Gina Carano was the first live MMA event to ever feature on Netflix. It may also be the last for quite some time. Jake Paul and Most Valuable Promotions (MVP) intended to disrupt the MMA world with their collaboration with the streaming giant, but Netflix has fallen on hard times. Its stock […]
What to stream: Add best horror films of 2026 to your spooky...
Build your spooky-season watchlist with 2026 horror picks including “Obsession,” “Backrooms,” “Send Help” and “The Bride!,” now streaming or available to rent.
Xbox wants you to pay 24 to 40 cents per hour to stream games you already bought
Time-based a la carte charges come on top of the purchase price for the games themselves.
Apple Music's New Look is Now Live on Apple's Website
As spotted by Hidde Collee, the Apple Music page on Apple's website now has the updated branding that Apple officially introduced earlier today. Apple Music has a new black-and-white logo and app icon, with Apple doing away with the red color scheme that it previously used for the streaming music service. In a YouTube video released earlier today, Apple showed how the new Apple Music visuals were "made by sound".
WKYC Channel 3
WKYC (Cleveland) is your source for breaking news, Northeast Ohio weather, traffic, and live coverage in Cleveland and across the region. Get the latest updates from the WKYC team — from major local headlines and investigations to severe weather, community stories, and the moments everyone’s talking about. Watch live newscasts, stream breaking coverage, and catch up on the top stories shaping Cleveland, Akron, Canton, and surrounding communities. Subscribe for: • Cleveland breaking news + live updates • Northeast Ohio weather forecasts and severe weather alerts • Investigations and accountability reporting • Community stories across the region • Major events, sports, and local explainers WKYC — Cleveland news and weather, live and on demand. 🔗 More: https://www.wkyc.com/
Tusayan business recovery center to help after Grand Canyon floods
The federal Small Business Administration has opened a temporary center in Tusayan to help streamline economic recovery efforts following destructive flash floods at the Grand Canyon earlier this year.
Cloud Playtime Now Available to Test with XBOX Insiders
Starting today, XBOX Insiders* can try a new way to stream games by purchasing cloud playtime without a Game Pass subscription. This preview gives XBOX Insiders who do not have an active Game Pass subscription an early look at the new option before it rolls out more broadly in November. During the preview, XBOX Insiders […]
THE OPTIX NETWORK ANNOUNCES NOVEMBER 1 LAUNCH, INTRODUCING A NEW DESTINATION FOR ORIGINAL ENTERTAINMENT AND INDEPENDENT STORYTELLING
/PRNewswire/ -- The Optix Network, a new premium streaming platform dedicated to original entertainment, independent storytelling and creator-focused...
Why Entertainment Industry Layoffs Are Accelerating
Hollywood layoffs are mounting as streaming competition, overseas production and shifting audience habits reshape the entertainment industry.
‘Glee’ to return in reboot for Disney+ and Hulu
By Danielle Broadway LOS ANGELES, Oct 21 (Reuters) - "Glee," the hit musical comedy-drama television series, is set to return in a reboot, streaming services Disney+ and Hulu announced on
Misericordia University Announces New Partnership with Northeast College of Health Sciences
Misericordia University recently announced a new educational partnership with Northeast College of Health Sciences designed to provide students with a streamlined pathway toward earning a Doctor of Chiropractic degree.
Dolly Parton tribute airs tonight, how to watch the star-studded special
Find out how to watch the Dolly Parton tribute live tonight, including the time, channel, streaming options and star-studded performer lineup.
'Glee' reboot coming to Disney+ and Hulu
Co-creator/writer Ryan Murphy (C) poses in the press room with the cast of 'Glee' with the award for best television series musical or comedy for 'Glee' at the 67th Annual Golden Globe Awards held at The Beverly Hilton Hotel on January 17, 2010 in Beverly Hills, California. (Kevin Winter/Getty Images)The hit TV show Glee is coming back.An all-new season of the hit series from Ryan Murphy is coming to Disney+ and Hulu, Disney announced Wednesday.No details about the cast or an official release date have been shared.The studio behind the reboot is 20th Television, which also produced the original series.Glee first aired on Fox for six seasons, from 2009 to 2015.It followed a high school glee club and starred Lea Michele, the late Cory Monteith, the late Naya Rivera, Amber Riley, Chris Colfer, Kevin McHale, Jenna Ushkowitz, Matthew Morrison, Jane Lynch and more.Murphy told ABC News last month that a script for a Glee reboot had been written, and that he is in touch with cast members about returning.“I’ve been quietly having conversations with people on that show … about, ‘What do you think? Should we?,'" Murphy said. "Maybe I shouldn’t, I don’t know. It’s fun just to try."Glee won six Primetime Emmys and several Golden Globes. It also won the GLAAD Media Award for outstanding comedy series in 2010 and 2011.All 121 original episodes of Glee are currently streaming on Hulu.The Walt Disney Co. is the parent company of ABC News, Disney+ and Hulu.Copyright © 2026, ABC Audio. All rights reserved.
Heineken taps into home entertainment
The Dutch lager brand has partnered with Brand Innovation Lab, the creative arm of Amazon Ads, to make going out as easy as streaming your favourite show.
The pumpkin concierge business creates a new revenue stream for farmers
A new fall trend is creating an additional revenue stream for pumpkin farmers.
The pumpkin concierge business creates a new revenue stream for farmers
A new fall trend is creating an additional revenue stream for pumpkin farmers.
Toy Story 5, Backrooms and The Breadwinner Vie to Become the Second Biggest Film This Year...
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Often, people blame “data” for ruining Hollywood, when I’d argue that hype (which can often be debunked by data) is often worse, as you can see in these two headlines. To use a common meme, here’s how it started: and how it’s going: Earlier this year, I read countless (and I mean countless) articles (in almost every mainstream media outlet) about how Heated Rivalry was a huge hit and that it “heated” interest in hockey. But Heated Rivalry wasn’t a huge viewership hit compared to the hype: [ ](https://entertainment.substack.com/p/you-cant-eat-buzzdid-heated-rivalrys) [ You Can’t Eat Buzz…Did Heated Rivalry’s Buzz Translate into Actual Viewership? ](https://entertainment.substack.com/p/you-cant-eat-buzzdid-heated-rivalrys) Entertainment Strategy Guy · Jan 22 [ Read full story ](https://entertainment.substack.com/p/you-cant-eat-buzzdid-heated-rivalrys) In this case, the hype (Heated Rivalry is really popular) belied the data (It didn’t make the top ten charts, meaning it wasn’t a huge hit.1) Even worse, every time I write about this, I get a lot of negative feedback, hence why I only sparingly mention the show these days or add lots of caveats when I write about it, but this just further cements the hype. But companies, and the executives leading them, have to determine strategy based on reality, not media coverage. The NHL committed real marketing dollars to a campaign that didn’t work. Sure enough, the latest NHL season opened to under a million viewers. At some point, you have to focus on what the data says, because real dollars are at stake. And that’s why we have the Streaming Ratings Report! To provide and analyze cold, hard data. Luckily, this week, I can be positive and take a look at a huge opening on streaming, along with a very buzzy horror film that customers kind of like, but don’t really love. And a comedy that tried to rebound on streaming. Today, I’m covering two weeks—21-Sep and 28-Sep—so we have a lot to discuss (nearly 5,000 words worth), including a series of film misses for Netflix, another argument for weekly-released TV shows on streaming, another sitcom tries to avoid the comedy curse, Netflix has two new game shows (one powered by AI), Reacher falling off the charts after a huge run, Prime Video tries its hands at the romcom game**,** a look at the WNBA’s big season, a big night for the VMAs on CBS and MTV, all the flops, bombs and misses, and a whole lot more. (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of September 14th to October 4th, 2026. You can find a link to my terminology here.) Subscribe Film - Two Hits and a Miss Come to Streaming… Three very interesting films came to streaming in one week, and I like comparing them since they show the range of theatrical films. One was a huge blockbuster, one was popular, and one was neither. One is a horror film, a buzzy genre; one is a comedy, a struggling genre; and one is an animated family film, the king of the box office. One went to a tiny streamer (HBO Max), one went to a second-tier streamer (Disney+), and one went to the biggest (Netflix). So… If you just went by box office, you’d expect Backrooms—the $197 million grosser, and partner of Obsession for “YouTube Horror Summer”—to dominate on streaming. If you read this report, though, you know that horror films don’t do great on streaming, and that’s the case again. Backrooms opened at 3.8 million hours according to Nielsen, and had 3.9 million hours in its second week. Here’s how that stacks up to other HBO Max films: We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… ...why I don’t buy Backrooms budget… …two new games shows arrive on streaming… …another sitcom struggles… ...another argument for putting out shows weekly on Netflix... ...and a whole lot more, nearly 5,000 words more... ...please subscribe! We can only keep doing this great work with your support. If you want an idea of just how much content you’d get in a full issue, check out this older issue. Coming Soon! Next week, I’ll be taking a look at the eighth season of Hulu’s The Kardashians, answering the question: will this show ever make the charts? If Mormon wives can make it, surely one of social media’s most popular families can as well. Also, Prime Video has a new horror show based on popular IP, Carrie, Netflix has a horror show starring Josh Hartnett, Below, and Apple TV has a UK import, Small Prophets. Plus a bunch of movies like Disclosure Day heading to Peacock, The Housemaid coming to HBO Max, Ben Affleck’s latest on Apple TV, Animals, and Matchbox the Movie on Apple TV, a John Cena action comedy inspired by Hasbro’s toy cars. The week after is even busier! I’ll look at another IP-based horror show, Crystal Lake, a new MCU show on Disney+, VisionQuest, season two of The Lowdown on FX/Hulu, the fourth seasons of The Diplomat on Netflix and Tulsa King on Paramount+, another season of Love is Blind, and four straight-to-streaming films: Netflix’s Sacrifice (starring Chris Evens, Anya-Taylor-Joy, Vincent Cassel, John Malkovich, Salma Hayek. Charlie XCX), Apple TV’s Tenzing (starring Tom Hiddleston and Willem Defoe), Prime Video’s Love of Your Life (Margaret Qualley) and Masterplan (Stanley Tucci) and a whole lot more, somehow. Long term, here’s some huge IP news: a Game of Thrones movie is coming to theaters, Game of Thrones: Aegon’s Conquest in 2029, while Jon Watts (who helmed three of the most recent Spider-Man movies) is directing the next Star Wars trilogy, to be written by Simon Kinberg. I’m cautiously optimistic for both. It feels obvious to say that making good movies matters, but for bets this big (Star Wars is on a swoon, Game of Thrones hasn’t been to theaters yet), the quality has to be there.
Netflix has stopped talking about plans for video games and podcasts
When Netflix released its third-quarter earnings on Tuesday, the streamer had nothing to say about its games or video podcasts.
What to stream: 'Yaga' joins coven of witchy murder mysteries
The highly anticipated Crave series “Yaga” finally arrives on AMC+ this week, a witchy, sexy murder mystery that’s a perfect autumnal watch. The series, based on the play by Kat
Atlanta Hawks strike in-market streaming deal with Prime Video
As the Atlanta Hawks prepare to tip-off their season Wednesday against the Orlando Magic, the team has moved to create one of the more fan-friendly streaming arrangements in the entire league. The Hawks announced Tuesday that all local broadcasts will stream on Amazon Prime Video for fans within the team’s regional footprint at no extra…
Former Netflix and Tubi Producer To Launch Shortee, A Vertical Streaming and Gaming App
Nelson Moses Lassiter, an Emmy-nominated producer known for his work on Netflix’s major international hits and for creating original films at Tubi, is launching his venture. Shortee, a mobile entertai...
Atlanta Hawks reach streaming deal with Amazon Prime
The Atlanta Hawks announced Prime Video will become the new streaming home for the team for the 2026-27 season.
How to watch the 2026-2027 NBA season: What streaming services do you need?
The national streaming lineup remains the same, but local broadcasts are a hot mess.
Week 7 fantasy running back rankings: Top RB streamers, starts
Leading the NFL with 133 rushing yards per game, Kansas City's Kenneth Walker has delivered RB1 stats at a discount. How high does he rank in Week 7?
PSG vs Barcelona, Champions League: TV & Streaming, Live Thread
Join us for a gigantic Barcelona European adventure!
Amazon uses ‘TNF’ to attract new advertisers, expand ad business
'Thursday Night Football' coverage for Amazon has proven a particularly useful tool to expand its advertising and streaming business.
AES Show 2026: Industry Panel Examines Live Entertainment Delivery in Dolby Atmos
As concerts and other live performances reach audiences through global streaming platforms, Dolby Atmos is opening new possibilities for immersive entertainment at home. At the upcoming AES Show Nashville, From...
NBA games on TV today: Schedule, times, TV channels, live streams to watch every team's season opener
Basketball is finally back. Here's when and where to watch every team's season opener.
NBA live streams: How to watch basketball games without cable in 2026-27 season
Here's how to watch NBA basketball without cable, including the best streaming options for each game of the 2026-27 season.
A note to readers: Science, accountability and elections
Dear readers, As early voting begins, I wanted to share some news — and why it connects to the decisions we make at the ballot box. I’ve been selected for the inaugural cohort of the South Atlantic Climate Journalism Hub mentorship program, hosted by Covering Climate Now. I’m excited to join this group, learn from scientists and fellow journalists, and expand my science reporting. Science directly ties to governance. Local officials make decisions about where development goes, how infrastructure is maintained, what emergency preparations receive funding, and how communities rebuild after disasters. Understanding the evidence behind those decisions helps us evaluate whether our government is serving us well. Here in western North Carolina, those connections are all around us, in Lake Lure and beyond. Flood maps inform decisions about property and development. Engineering assessments help identify risks at dams and bridges. Rainfall forecasts guide emergency preparations. Geological information helps explain landslide hazards. Water testing gives communities information they need to assess conditions. Meteorologists’ knowledge and public perception of weather events shape public safety. Each involves scientific or technical knowledge. Each also raises questions about public responsibility: What did officials know? How did they use that information? What did they tell the public? What did taxpayers receive for their money? A study can identify a problem. Elected officials still have to decide what to do about it, how to pay for it, and how to explain their choices. Reporting should examine both the evidence and the response. That is where I want to strengthen my work. My reporting on Helene recovery, infrastructure, flooding, public safety, and public spending has repeatedly brought me to questions that require scientific expertise alongside public records. This mentorship may help me better understand the research, ask more precise questions, and explain the answers clearly. I also bring the perspective of someone living with these concerns. I live downstream of Lake Lure Dam, and landslides affected my property during Helene. Those experiences bring urgency to my questions. Careful reporting helps establish the answers. Readers deserve to know what the evidence shows, where uncertainty remains, and whether officials accurately describe the information guiding their decisions. You also deserve scrutiny of proposed solutions: what they cost, what they are expected to accomplish, and what risks remain. Access to that information matters. As a mostly deaf journalist who relies on written communication, I will continue pressing for written public warnings, records, and explanations that people can read and use in real time. As you consider the candidates seeking your vote, consider how they approach evidence, preparedness, and transparency. Do they support local journalism, even when it’s not parroting a press release? Do they explain weather events clearly in plain English and explain their decisions after them? Make supporting records available? Acknowledge uncertainty? Follow through when a report identifies a risk? Those are practical questions about governing. Thank you for supporting Cops & Congress and the work that makes these questions part of the public conversation. I’m grateful to David Dickson and the CC Now team for this opportunity, and I look forward to bringing what I learn back to you. Annie DanceEditor & Publisher, Cops & Congress — Learn more about this newsletter, ethics policy, how you can help shape this work, and support it. Follow on X and Facebook. Send constructive criticism, fan mail, and tips with public documents for future stories: CopsandCongress@gmail.com ICYMI: View the Cops & Congress archive — Annie Dance is the publisher of Cops & Congress, a newsletter that analyzes what happens when crime, courts, disaster, democracy, and small-town policies collide. Views expressed here are covered by the First Amendment. Dance has a Bachelor of Arts from Manhattan University in Communication with a focus in Journalism and Government. She has been a journalist for over 20 years. Share Upgrade now or give a gift subscription
Honeywell forecasts nearly 10,000 new business jets by 2035
Honeywell forecasts 9,950 new business jets by 2035, with global business aviation fleets growing 29% and flight hours increasing 34%.
Where to watch Tennessee-Duke basketball: TV, channel, streaming
Tennessee basketball will play Duke on Tuesday. Here is how to watch, including time, channel, TV schedule and streaming info.
9NEWS
KUSA (9NEWS Denver) is your source for breaking news, Colorado weather, traffic, and live coverage in Denver and across the Front Range. Get the latest updates from the 9NEWS team -- from major local headlines and investigations to severe weather, community stories and the moments everyone’s talking about. Watch live newscasts, stream breaking coverage and catch up on the top stories shaping Denver, Boulder, Aurora, Fort Collins and all of Colorado. Subscribe for: • Denver breaking news + live updates • Colorado weather forecasts, snowstorms and severe weather alerts • Investigations and accountability reporting • Community stories across the Front Range • Major events, sports and local explainers KUSA / 9NEWS Denver -- Colorado news and weather, live and on demand. 🔗 More: https://www.9news.com
9NEWS
KUSA (9NEWS Denver) is your source for breaking news, Colorado weather, traffic, and live coverage in Denver and across the Front Range. Get the latest updates from the 9NEWS team -- from major local headlines and investigations to severe weather, community stories and the moments everyone’s talking about. Watch live newscasts, stream breaking coverage and catch up on the top stories shaping Denver, Boulder, Aurora, Fort Collins and all of Colorado. Subscribe for: • Denver breaking news + live updates • Colorado weather forecasts, snowstorms and severe weather alerts • Investigations and accountability reporting • Community stories across the Front Range • Major events, sports and local explainers KUSA / 9NEWS Denver -- Colorado news and weather, live and on demand. 🔗 More: https://www.9news.com
Honeywell Aerospace forecast shows business aviation growth, expanding fleets and strong utilization continuing through 2035
/PRNewswire/ -- Honeywell Aerospace (NASDAQ: HONA) today published its 35th annual Global Business Aviation Outlook, forecasting continued growth in the...
Watch ESPN - Stream Live Sports & ESPN Originals
With Watch ESPN you can stream live sports and ESPN originals, watch the latest game replays and highlights, and access featured ESPN programming online.
50 Cent Calls Cardi B a 'Hit,' Says She Escaped the 'Dead Hip-Hop Section'
The rapper and entertainment mogul chronicled Cardi's "bulletproof" rise from reality television to mainstream music.
Human-Animal Bond Reaches New High as the Science on the Health Benefits of Pets Goes Mainstream
/PRNewswire/ -- The Human Animal Bond Research Institute (HABRI) today announced the results of its new benchmark survey of Americans showing that the health...
Republicans Barely Mention Trump in Political Ads Ahead of the Midterms
Only a small fraction of recent G.O.P. broadcast and streaming ads mention the president, according to a Times analysis of ad data.
Netflix film chief Dan Lin is out as streamer shuffles executive ranks
Netflix's film chief Dan Lin has left the company after the streamer conducted massive layoffs.
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Streaming’s Biggest Show Returns…and a Buzzy Genre Struggles
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Obviously, the big news of the week (if not month) is Netflix letting go of executive Bela Bajaria, their chief content officer. I’m going to cover this in my next “Most Important Story of the Week”, but I also have a data angle that I might publish before then. (Too much news this month, am I right?) But first, I have a bonus Streaming Ratings Report issue for you. Today’s article is a bit of a grab bag of topics I’ve wanted to write about, but couldn’t squeeze into the (already very long) Streaming Ratings Report issues. The NFL drives huge viewership numbers, so I’ve got a look at that. A whole bunch of TV shows returned to the traditional broadcast channels, and I have thoughts. And I have a quick look at adult animated shows, since a couple flopped earlier this month. Plus, the Emmys aired earlier this month, and we got some fun data bout how popular those nominated shows are and why I’m not optimistic about the show’s future. That’s a lot, so let’s dive right in. Subscribe Sports - Football Remains the King of Streaming Over the last two Streaming Ratings Reports, I sorta ignored the biggest “show” each week. (I was tempted to say “piece of content” but I know that word bugs folks.) In my database, I call these “specials”, and they sure are special. I speak of the king of American TV: football!!! Streaming football is back and, unlike some other sports, it routinely dominates all viewership. Probably the best way to show this is to update one of my favorite graphics, the “40 Million Hour Club”1 since football games have joined that club each week they’ve premiered: (Yep, that’s the data through 28-Sep, the first four weeks of the season. As a reminder, I take the average minute audience provided by Nielsen, factor out a percentage of linear TV viewers in home markets, and multiply the run time by the three-hour runtime.) Again, the numbers are huge. Let’s start with Netflix. They grabbed the rights to the bonus opening week NFL Kickoff game (which was on YouTube last year) and it put up 18.5 million viewers on average. That nets out to 47.4 million hours of estimated streaming hours. That’s good! Though, notably, it’s well below Christmas Day games from previous years. Compared to other streamers/broadcasters, that’s a bit of a mixed result. On one hand, Netflix’s 18.5 million average is about what YouTube claimed last year, though Nielsen used a bespoke methodology at that time, so I trust this viewership figure more. So that’s good. (The game also shifted from a Friday to a Thursday and that could have helped the viewership as well.) And Netflix continues to best Prime Video in total viewership—as you’ll see next—though Netflix has had much higher-profile (opening week and Christmas Day) games. NBC/Peacock’s opening game the night before averaged 25.1 million average viewers, which is just much bigger than Netflix (or Prime Video). That’s the big caveat to all streaming viewership records: even in success, they can’t compete with traditional linear TV. Previously, I called this my “hierarchy of viewership”, and the data keeps supporting that thesis. The downside for NBC is that this game’s viewership was down compared to previous years, though it may be a counting issue. Here’s a great chart from Sports Media Watch: Indeed, looking at all the opening week games across all windows, Netflix still lags the other primetime windows, but does well compared to the afternoon games: I saw a few folks make the case that streamers still lag traditional broadcasters in reach, and I’d add they really lag compared to “broadcast plus streaming” options like NBC/Peacock, ESPN/Disney+ and CBS/Paramount+. The best data I saw for this came from Samba TV, who charted reach through the 2025 season, and, wow. (Samba TV’s numbers are historically lower than Nielsen’s, so don’t compare their household figures to Nielsen’s hours, but use them as a proxy for the relative reach of the streamers.) The good news is Prime Video is NOT having a down year. Their opening Thursday Night Football game reached 18.6 million viewers (about what Netflix got), but that’s a high for Prime Video on Thursdays and the biggest Thursday night game since 2015. The TNF games the weeks of 21-Sep and 28-Sep continued this streak, getting 43.1 (16.8 million average viewers) and 42.5 total hours (16.6 million average viewers), which were both up from last year. Still, that continues the (typical) season slide: (For those new-to-streaming-football-numbers folks, the viewership declines for Thursday Night Football as the year goes along.) Overall, it appears as if Prime Video is now part of the “football habit”, be it for customers at home or out at places like bars and restaurants. And its viewership is slowly catching up to broadcast. One last chart shows this. Last season, Nielsen started adding out-of-home viewership to the charts, so I try not to do season-to-season comparisons as I did for the first few years. And while Nielsen added Big Data viewing this year, I’m going to compare the last two seasons. Here’s that chart, which shows the season-over-season gains: When it comes to streaming football, we have to keep a few seemingly contradictory thoughts in our head… First, streaming doesn’t come close to matching broadcast’s reach and, thus, viewership. Second, even with that gap, football is still the biggest “thing” on streaming. It’s very, very popular. Third, while some methodology changes have likely helped Prime Video’s numbers, their viewership does appear to be growing. Lastly, yeah, the NFL started the season off poorly, with week one dragging down the numbers in year-over-year comparisons. However—and again, methodology changes may have helped this—the viewership grew compared to previous seasons over the next couple of weeks. So football is still king. On streaming and off. Television - Adult Animation Continues to NOT Make the Streaming Charts In the last two reports, two adult-animated shows whiffed: Netflix’s animated comedy, Dang! Paramount+’s Sega-video-game-inspired fantasy/comedy, Golden Axe. Neither made the charts, but that’s usually the case for animated shows. I mean, here’s literally every animated show that’s made the Nielsen Original charts since the start of 2025: And one of those shows is G_abby’s Dollhouse_! A kids show! The problem with charts like this is that they don’t give you a sense of how many shows miss the charts. Netflix had at least eleven animated flops, including comedies like Big Mouth (a show everyone assumed was popular in the pre-Streaming Ratings Era), Long Story Short, Haunted Hotel, Mating Season, Strip Law, and Alley Cats, and action shows like Blood of Zeus, Castlevania: Nocturne, Devil May Cry, Splinter Cell: Deathwatch, and Tomb Raider: The Legend of Lara Croft. Prime Video had at least six animated misses, two in the same universe (Hazbin Hotel, Helluva Boss), three more comedies (#1 Happy Family USA, The Second Best Hospital in the Galaxy and Kevin) and an action show (The Mighty Nein). Disney+ had MCU and Star Wars animated misses (Eyes of Wakanda, Marvel Zombies, Star Wars: Visions, Star Wars: Maul – Shadow Lord, and Star Wars: Tales of the Underworld) but I can’t tell how many of those shows were geared towards adults. HBO Max had Harley Quinn and Hulu had Solar Opposites. None of these shows made the charts! That’s a lot of misses! If I remade the chart with all those misses, here’s how it would look: Listen, I know the counter arguments. First, it’s cheaper to produce animated shows than live action. Fair enough, but with viewership this low, even that cheaper price point starts to not matter. Second, just look at the acquired charts. Hit animated comedies can generate viewership for years! Shows like The Simpsons, South Park, Family Guy, and Bob’s Burgers do really, really well. Fair enough, but streaming has failed to recreate the dynamic that Fox has mastered so well. That’s a problem for streaming still. Television - Emmys! The annual Emmys broadcast was a few weeks ago, and I’ve got data on how the nominees performed on streaming, plus hot takes on this year’s viewership (and the big news about the broadcast’s, er, streamcast’s future). We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… The top Emmy-nominated shows… ...why I’m worried about the future of the Emmys telecast... ...the pros of broadcast television ...and the cons... ...please subscribe! We can only keep doing this great work with your support. Coming Soon! Next week, we’ve got a double issue (since the weeks of 21-Sep and 28-Sep were so light), but then I’ll be all caught up after a deluge of streaming ratings data from Nielsen in September. In the meantime, I’m going to try to take a look at Netflix’s stats to explain why Bela Bajaria is out. But even light weeks give me plenty to talk about. The Great British Baking Show returns to Netflix and Apple TV has a buzzy new star-studded comedy. And Netflix has a controversial-but-appears-to-be-popular new game show. Plus big films like Toy Story 5, Backrooms and The Breadwinner head to streaming. And is East of Eden a hit? After that, The Kardashians return to Hulu, Prime Video has a reboot of Carrie, and Netflix has a horror show, Below. Disclosure Day heads to Peacock, The Housemaid heads to HBO Max_,_ a new Ben Affleck film, Animals, lands on Netflix, and Apple TV has a new John Cena action film based on, checks notes, Hasbro’s Matchbox toys. Okay. Longterm, some interesting TV production news. HBO Max ordered How to Survive Without Me, starring Kaley Cuoco, Joshua Jackson, Ray Romano and Rita Wilson, for fifteen episodes! I love that some streamers (or, at least, HBO Max) are finally ordering TV shows with more than eight episodes. In less wise production news, Landman does not appear to be coming back this year, since it just started production. Frankly, I don’t love this (get your shows out on time) but Landman is so popular, I doubt it matters.
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WFAA (Dallas–Fort Worth) is your source for breaking news, Texas weather, traffic, and live coverage in Dallas, Fort Worth, and across North Texas. Get the latest updates from the WFAA team — from major local headlines and investigations to severe weather, community stories, and the moments everyone’s talking about. Watch live newscasts, stream breaking coverage, and catch up on the top stories shaping Dallas, Fort Worth, Arlington, Plano, and surrounding communities. Subscribe for: • Dallas–Fort Worth breaking news + live updates • Texas weather forecasts, storms, and severe weather alerts • Investigations and accountability reporting • Community stories across North Texas • Major events, sports, and local explainers WFAA — Dallas–Fort Worth news and weather, live and on demand. 🔗 More: https://www.wfaa.com
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