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How New Hampshire Motor Speedway Delivers Maximum Entertainment for Maximum Value
Experience more than just racing at New Hampshire Motor Speedway’s NASCAR weekend. Beyond exhilarating races at "The Magic Mile," enjoy live music, the Fan Zone, camping and more. NHMS focuses on affordability and fan value, offering a lively, all-day motorsports celebration packed with action and entertainment for the whole family.
Daniel Suarez sits 16th in Chase standings after Kansas
Daniel Suarez sits 16th in the Chase standings after the NASCAR Cup Series race at Kansas Speedway.
Joey Logano ends victory drought in NASCAR points return to North Wilkesboro
Logano won the 2024 All-Star race at North Wilkesboro Speedway in dominant fashion.
Veteran Allgaier holds off rookie Crews to win Sports Illustrated Resorts 250
Veteran NASCAR O'Reilly Auto Parts Series driver Justin Allgaier raced to the victory at the Sports Illustrated Resorts 250 Saturday night at Nashville Superspeedway.
NASCAR Cup Series starting lineup at Martinsville in March 2026
Check out the NASCAR Cup Series starting lineup for the Cook Out 400 at Martinsville Speedway on Sunday afternoon in March 2026.
NASCAR O'Reilly Series Las Vegas race live updates, highlights, leaderboard
The NASCAR O'Reilly Auto Parts Series season continues with the Focused Health 302 at Las Vegas Motor Speedway.
Corey Heim wins NASCAR Brickyard 400 at Indianapolis Motor Speedway
Corey Heim wins the Brickyard 400 on Sunday, July 26, 2026, at Indianapolis Motor Speedway. See photos of Corey Heim from Brickyard weekend.
Rain from Isaias prompts NASCAR to delay Charlotte-area race
Qualifying for the Bank of America 400 at Charlotte Motor Speedway on Saturday was canceled, NASCAR officials said.
2026 Lucas Oil North-South 100 Results at Florence Speedway
Results from Saturday's 2026 North-South 100 finale at Florence Speedway on the Lucas Oil Late Model Dirt Series.
NASCAR Standings Today: Cup Series Points Leaders After Kansas
Sunday’s Cup Series race at Kansas Speedway saw plenty of domination from the likes of Denny Hamlin, Christopher Bell and […]
NASCAR Accused Of 'Losing The South' By Former Driver
A five-time NASCAR Cup Series winner made it abundantly clear this week that he's not pleased with the current product. This past Sunday's race at Bristol Motor Speedway averaged 1.945 million viewers on FS1, per Nielsen's data. That’s down 5% from last year, which would make it the least-watched ...
Tyler Reddick's championship hopes fading after Kansas in 2026
Tyler Reddick's championship hopes are fading after a tough NASCAR Cup Series race at Kansas Speedway.
Defining His Race: How a Charlotte Motorsports Leader Found a New Heart and a Second Chance
After experiencing subtle symptoms one Easter weekend, Charlotte Motor Speedway President and General Manager Greg Walter suffered a massive heart attack that led to cardiac arrest, advanced life support, and a heart transplant at Atrium Health Sanger Heart & Vascular Institute. Today, Greg is back at the track with a renewed perspective on life, leadership and recovery.
'There's only two seasons: Christmas and Racing' | Indy 500 race week brings business to local Speedway shops
Fans enjoy activities outside of Dover Motor Speedway before the race
Take a trip to All-Star Weekend at Dover Motor Speedway and see all of the festivities going on around the track on May 15, 2026.
Charlotte Motor Speedway to host celebration of life for Kyle Busch
The event after the Trucks Series race will include Kyle Busch’s widow, Samantha, team owner Joe Gibbs and several Cup Series drivers.
Wonderscope Children’s Museum hosts NASCAR ‘Science of Speed’ event
The Regnier Family Wonderscope Children’s Museum of Kansas City hosted a “Science of Speed” event Tuesday in partnership with Kansas Speedway and NASCAR, offering families hands-on STEAM activities tied to motorsports.
Full-length Replay: Nashville Recap
Kevin Harvick, Kaitlyn Vincie, and Mamba Smith discuss Denny Hamlin's last-to-first win after a penalty at Nashville Superspeedway.
Window World 450 Race Week Entertainment: Hauler Parade, Trackside Live, Driver Autographs & Live Music
NORTH WILKESBORO, N.C. — When race fans from around the world arrive for the first NASCAR Cup points race in 30 years at North Wilkesboro Speedway, they'll find four days of entertainment off the track before the green flag drops for the Window World 450 on July 19. Race week will include a Cup Series …
Photos: Northeast Ohio Dukes Stunt Show visits Winchester Speedway
Photos from the Northeast Ohio Dukes Stunt Show visit at the Historic Winchester Speedway on Saturday, Sept. 26.
2026 NASCAR Odds: Denny Hamlin Favored As Cup Returns To Chicagoland Speedway
The NASCAR Cup Series is heading back to Chicagoland Speedeway for the first time since 2019. Here are the latest odds for the eero 400.
Jammin’ with Jamstar
Local band Jamstar performed for the crowd at the historic Winchester Speedway on Saturday night as a part of the World Stock Car Festival.
Campground Camaraderie: Where Race Fans Become Family
New Hampshire Motor Speedway offers New England’s only NASCAR Cup Series weekend, combining thrilling races with a vibrant camping culture. From high-energy tailgates to family-friendly campgrounds, fans enjoy music, driver events and nonstop entertainment, making NHMS an unforgettable summer tradition.
“The Magic Mile” Happy Hour Show Returns to Headline Long List of Free Entertainment for Race Fans at New Hampshire Motor Speedway
This August at New Hampshire Motor Speedway, fans can enjoy a mix of new and classic entertainment during New England's only NASCAR Cup Series weekend. Highlights include “The Magic Mile” Happy Hour Show, the Van Halen tribute band Everybody Wants Some, Family Movie Night with "Zootopia 2" and various games and activities throughout the weekend.
Utica Comets Host Speedway Night
Racing fans and hockey fans will come together for a unique event at the Adirondack Bank Center.
How Digital Entertainment Is Expanding the Modern Racing Fan Experience
Motorsports fandom has never been limited to what happens when the green flag drops. For decades, race fans have found
2026 Oscar Mayer Wienie 500 Live Updates: Wienermobiles In Action
Here are the highlights from the 2026 edition of the Oscar Mayer Wienie 500 at Indianapolis Motor Speedway.
Corey Day On Pole at Las Vegas; Full Focused Health 302 Starting Lineup
Corey Day may have seen his championship outlook become cloudier after a run-in with William Sawalich a few weeks ago, but on Saturday, the Hendrick Motorsports driver secured a significant track position advantage ahead of Saturday night’s NASCAR O’Reilly Auto Parts Series Focused Health 302 at Las Vegas Motor Speedway. Day took his second career […] The post Corey Day On Pole at Las Vegas; Full Focused Health 302 Starting Lineup appeared first on TobyChristie.com.
Aramark Sports + Entertainment Drives New Food & Beverage and Premium Hospitality Experiences at Indianapolis Motor Speedway for 2026
At the Racing Capital of the World, Aramark Sports + Entertainment (Aramark; NYSE: ARMK) and the iconic Indianapolis Motor Speedway (IMS) are rolling out an ...
Practice results: Henry Ford Health 200 at Michigan International Speedway
Here are the complete practice results for the Henry Ford Health 200 at Michigan International Speedway on Friday afternoon.
Chase Briscoe's championship hopes take hit with loss at Kansas
Chase Briscoe's championship hopes took a major hit after his heartbreaking loss at Kansas Speedway.
Fans enjoy activities outside of Dover Motor Speedway before the race
Take a trip to All-Star Weekend at Dover Motor Speedway and see all of the festivities going on around the track on May 15, 2026.
Chris Buescher leaves Martinsville with healthy gap over Chase bubble
Chris Buescher leaves Martinsville Speedway with a healthy gap over the Chase bubble during the 2026 NASCAR Cup Series season.
Layne Riggs Tops NASCAR Truck Series Practice at Charlotte
Layne Riggs, who finds himself behind the eight ball, err, the No. 11 truck of Kaden Honeycutt — in the NASCAR Craftsman Truck Series championship standings, began his quest to reclaim the point lead by pacing practice for Friday night’s Ecosave 200 at Charlotte Motor Speedway. With a lap time of 30.132 seconds (179.211 mph), […] The post Layne Riggs Tops NASCAR Truck Series Practice at Charlotte appeared first on TobyChristie.com.
2026 Indianapolis 500 odds, predictions, time, date, Indy 500 starting grid: Model gives surprising picks
Best bets for the Indianapolis 500 on Sunday from Indianapolis Motor Speedway with Alex Palou on the pole
ON THE JOB: “What is the Best Business Advice You’ve Ever Received?
Interviews by Deborah Jeanne Sergeant Sound advice can contribute to your success. We recently asked area business leaders, what was their best advice they’d ever received. Here’s what they said: “The best advice I ever received was from my then –boss, Gerry Church, Fulton plant manager at Miller Brewing Co. He told me that whenever I wanted to discuss a business problem or issue with him, I should also be prepared to offer possible solutions. It’s the difference between being proactive or reactive. It’s also the difference between being a leader or follower. That has served me well in any business relationship I have had since then.” — Stephen Chirello, Owner, Steve Chirello Advertising, Fulton “Someone will always do it for less; they will also take the most effort to service or satisfy and leave you for the next lower price.” — John M. Henry, Owner, Speedway Press, Mitchell Printing, Phoenix Press, Oswego “I’m going to answer this question by turning it around and giving my own advice that is, ‘Always treat every customer as if they were your only customer!’ We are celebrating our 50th anniversary in business this year. We started our business on March 25, 1976. My advice works.”” — Nick Chervinsky, President, Brewerton Pharmacy, Brewerton “’You need to toot your own horn, my grandfather, Howard D. Dice, told me.” — Beth Ann Dice, Women’s active aging and cancer recovery coach, Mission Movement Wellness Studio & Breast Cancer Recovery Studio, Fulton “In the micro enterprise class, they taught, ‘Get a good lawyer, accountant and bank.’ That was over 30 years ago and I still have those three today. I chose good people I could grow with.” — Tony Pauldine, Owner, Anthony M. Pauldine General Contractors Inc., Oswego “From my grandfather; ‘Listen to everyone! You never know where you will get the solution you need.’” — Kevin Dean, Executive director, Oswego County Opportunities, Fulton “‘Preparation is the mother of success.’ My dad always drilled that into my head growing up, and it has helped me avoid a lot of snags in both my personal and professional life. Thanks, Dad!” — Bekkah Frisch, Owner and president, iHeart Holdings, Inc., Fulton “If you don’t take a risk and try, you will never know.” — Justin Taber, Owner, Torbitt’s Service Center, Oswego “Be ready to take a loss.” — Cody Seymour, Manager, Damiano’s Eatery, Mexico “I’ve received so much good business advice over the years. When people are giving you advice, always be curious rather than judgmental. Follow your gut. Doing the right thing is never the wrong thing.” — Dana Decker, Principal owner/broker, Berkshire Hathaway Home Services, Oswego ’Do it and figure it out later.’ It hasn’t failed me yet. Too many people take time to think about doing this and this and this and then the opportunity is over with. If it’s somewhat reasonable — if it’s not something outrageous — do it and figure it out later.” — Jeremy Allen, Licensed real estate salesperson, Acropolis Realty Group, Syracuse “’Try to meet the needs of the customer. Treat them like you’d like to be treated.’ It’s like the Golden Rule says.” — Douglas Dickson, Physician and associate at CNY Foot Surgery and Podiatry Care, East Syracuse “The best piece of business advice I’ve ever received applies to life in general: always be honest. Never overstate your capabilities and always be willing to ask questions. The more specific you can be in any given topic will always lead to a better outcome.” — Tom Fernandez, President, Woodbine Hospitality, Syracuse “As a business owner, the advice would be ‘Don’t overextend yourself. Especially in agriculture, expect issues to come up.’ If something is going right, it’s not true agriculture. This last season, we scaled very hard to field another crew. We got more drones, crew and generators based on projections. This last season hit the ag community hard with a very wet spring. We did 15,000 to 20,000 acres for fungicide and the same for cover crop seeding in 2024. We scaled to 25,000 to 30,000 for 2025. We ended up doing 2,000 for fungicide and 3,000 for cover crop seeding. That’s why that advice was good.” — Rick Jordan, Operations manager, CNY Drove Services, Clinton “’Keep your head down, mind your own business and do the best for your clients that you can do.’ It has a lot to do with my success in working for Galloway Century 21.” — Ed Fayette, New York state licensed real estate agent, Century 21 Galloway, Oswego “’Expand in all ways, always.’ It just keeps you going and keeps you growing.” — Stephen Baier, Licensed real estate person, The Real Estate Agency & Bouck Commercial, Auburn “The best advice is, ‘Your biggest asset you won’t see on the books because it comes from your employees.’” — David Flickinger, Owner, Edible Arrangements, Syracuse “Don’t take things personally when you’re working with the public.” — Leeann Desimone, Manager, Annie’s Hallmark Shop, Auburn “‘Follow up.’ The customer knows that you care about what you are doing and that their opinion counts. Sometimes they might be on the fence about whether they want to use your company. If they’re asking your opinion on things, they feel you are concerned about what you’re doing. They like to be kept in the loop if they’re spending money with you.” — Dorothy Casper, Saslesperson, SweetWoods Memorials, Phoenix “The best business advice I received is ‘Never be the smartest person in the room. Surround yourself with people who are smarter than you.’ That’s how you learn.” — Debbie Bilello, Owner, Virtual Office Solutions, Central Square “’You need to grow your business but you can’t grow too big too fast.’ That’s what we’ve done at Pinnacle Maintenance. We’ve tried to grow but not too fast. Along those same lines, there’s another good piece of advice, ‘Don’t take on more than you can handle because it only leads to a bad name for your business and a bad experience for your customers.’ It goes along the same lines as growing your business slowly and carefully.” — David Wines, Owner, Pinnacle Maintenance, Central Square “Always be on time and do what you say you are going to do.’ I’ve done very well following that advice. Most of my work is referral and I don’t really do any advertising so I have a pretty good customer base. It’s mostly word-of-mouth from satisfied customers.” — Robert J. Fleming, Owner, Bob Fleming Windows & Doors, Brewerton “’Concentrate on your finances, always pay your taxes, and form a team you can depend on. Try to help the community you’re in as much as you can.’ We do all of these all the time here. We give and give and give to the community and the community gives back to us always.” — Susan Bonnet, Co-owner, Bonnet Sales and Service, Central Square “Keep smiling. It brings a positive attitude to the workplace.” — Karin Lindsley, Vice president, DTS Truck Service, Syracuse “‘Customer service above all.’ Following this advice has served us very well.’ — Guy Fox, Owner, Fox’s Discount Parts, West Monroe “The best thing to do is to make sure you’re taking in more money than you’re spending. I wish I could say I’m a good businessman but I have been in business since 1981. I’m not a bean counter but work well with my hands and its’s served me well all these years and I am still in business.” — Matt McGill, Owner, Matt McGill Collision, Brewerton
Qualifying results: Henry Ford Health 200 at Michigan International Speedway
Here are the complete qualifying results for the Henry Ford Health 200 at Michigan International Speedway on Friday afternoon.
NASCAR Heads to Corn Country with Iowa Weekend
NASCAR Returns at Iowa After Bye Week as Playoff Push Resumes The break is over. After a much-needed bye week, NASCAR returns to action this weekend at Iowa Speedway for one of the busiest race weekends of the summer. The NASCAR Cup Series, NASCAR O’Reilly Auto Parts Series and ARCA Menards Series will all compete…
ICYMI: NAM’s Jay Timmons, SBA Administrator Kelly Loeffler Join Fox Business to Discuss Inaugural Supplier Matchmaking Expo
Watch NAM’s Jay Timmons and SBA Administrator Kelly Loeffler on Fox Business Washington, D.C. – Today, the National Association of Manufacturers and the U.S. Small Business Administration host the inaugural 2026 Supplier Matchmaking Expo at Charlotte Motor Speedway in North Carolina. There, large manufacturers will connect with smaller suppliers, strengthening their U.S. supply chains and […]
Is Six Flags (FUN) Quietly Repositioning Its Brand Around Family IP With This Mexico Coaster?
Six Flags Entertainment Corporation recently opened the Speedway Stunt Coaster, a family boomerang roller coaster at Six Flags México, with a grand celebration attended by hundreds of guests. The attraction highlights the company’s emphasis on family-friendly, movie-inspired experiences that broaden the park’s appeal across age groups and visit occasions. We’ll now examine how this investment in an all-ages, racing-themed coaster shapes Six Flags Entertainment’s broader investment...
Christopher Bell hoping for another big boost at Atlanta
Now that Speedweeks is in the rear-view mirror and Tyler Reddick completed a last-ditch move to capture his first Daytona 500 victory, the NASCAR Cup Series will visit EchoPark Speedway
Amazing America 250: Talladega Superspeedway Buzz Brings Business from Around the Nation
TALLADEGA, Ala. — The thunder of engines at Talladega Superspeedway is famous nationwide, but just beyond the track, another kind of momentum is building—one po
Smart Tips to Maximize Your NASCAR Weekend at New Hampshire Motor Speedway
At New Hampshire Motor Speedway, fans get more than just racing — they get great value. New England's only NASCAR Cup Series weekend features affordable tickets, free parking, flexible camping options and inclusive entertainment like live music and fan experiences.
Sports Authority approves 2027 budget, extends Fort Worth Motor Speedway lease 10 years
The authority also voted in new officers.
Dirt on Dirt - Feger starting on MARS pole for Red Hill Rumble
DirtonDirt.com covers Dirt Late Model racing like no other publication, magazine or website with massive amounts of original content including videos, photos, stories, columns, blogs and more. Eldora Speedway's World 100 and Dream, the Dirt Track World Championship, Lucas Oil Late Model Knoxville Nationals and all the major races are covered along with the major tours, including the World of Outlaws Late Model Series and Lucas Oil Late Model Dirt Series.
NASCAR All-Star Race Fan Zone entertainment announced at Dover Motor Speedway
From a giant rubber duck to live stunts and interactive games... the Fan Zone at Dover Motor Speedway is set to bring high-energy, family-friendly fun to race weekend.
Entry list: Henry Ford Health 200 at Michigan International Speedway
Check out the full entry list for Friday evening's ARCA Menards Series Henry Ford Health 200 at Michigan International Speedway.
Chris Buescher leaves Martinsville with healthy gap over Chase bubble
Chris Buescher leaves Martinsville Speedway with a healthy gap over the Chase bubble during the 2026 NASCAR Cup Series season.
NASCAR tire carrier saves reporter from runaway pit box before Craftsman Truck Series race
NASCAR pit crew member Donovan Williams put his body on the line to save reporter Amanda Busick from a runaway pit box at Dover International Speedway.
NASCAR Cup Series entry list for Talladega in April 2026
Check out the NASCAR Cup Series entry list for the 2026 Jack Link's 500 at Talladega Superspeedway including the most notable drivers!
Colts Alec Pierce will ride in Fastest Seat in Sports at Indy 500
INDIANAPOLIS — Indianapolis Colts wide receiver Alec Pierce gets to ride shotgun at the Indianapolis Motor Speedway. Pierce will be in the Fastest Seat in Sports at the 110th Running of the I…
NTT DATA | Transforming Data Into Exceptional Fan Experience
We worked with Penske Automotive Group to create a mobile application to amplify the fan experience and make the iconic Indianapolis Motor Speedway a smart venue through NTT Smart Solutions.
Boom in business for Wilkesboro as racing fans visit town
“The speedway has always been kind of a glimmer of hope, even when it was closed,” said Lee Huygens, Hampton Inn Wilkesboro.
Popular comedian stops at Williams Grove race as track partners with his TV show
Shane Gillis visited Williams Grove Speedway, his hometown dirt track, which partnered with his Netflix series "Tires."
Jimmie Johnson | Racing Report
HIGH POINT, N.C. (WGHP) — This week on Racing Report with Chris Weaver, we’ll take a look at the opening race for the NASCAR Chase for the Championship that kicked off at Darlington Speedway with the Southern 500. We’ll chat with winning driver, Christopher Bell, who got his first win of 2026 and we’ll also […]
Rockingham Speedway, iconic NASCAR track, is up for auction
Rockingham Speedway, once an iconic NASCAR track, is up for auction and its future remains uncertain.
“I Have a Lot of Unfinished Business”: Frankie Muniz Wins First Racing Championship, But NASCAR Still Awaits
Frankie Muniz could have chased a race win at Indianapolis Motor Speedway. Instead, he settled for second, secured the championship and walked away with something he has never done in racing before.
Dirt on Dirt - Salina gives Davenport another MLRA sweep
DirtonDirt.com covers Dirt Late Model racing like no other publication, magazine or website with massive amounts of original content including videos, photos, stories, columns, blogs and more. Eldora Speedway's World 100 and Dream, the Dirt Track World Championship, Lucas Oil Late Model Knoxville Nationals and all the major races are covered along with the major tours, including the World of Outlaws Late Model Series and Lucas Oil Late Model Dirt Series.
Race results: Henry Ford Health 200 at Michigan International Speedway
Here are the complete race results to the Henry Ford Health 200 at Michigan International Speedway on June 5, 2026.
Daytona International Speedway announces NASCAR dates for 2027
Daytona International Speedway has announced their NASCAR dates for the 2027 season. Check out Daytona's schedule in 2027!
Five for 45! Reddick wins rousing overtime shootout at Kansas
Watch Tyler Reddick make a wild run in NASCAR Overtime to win at Kansas Speedway and earn his fifth win of the 2026 season.
Kyle Larson controls Chase after win at Kansas in 2026
Kyle Larson controls the Chase after his big NASCAR Cup Series win at Kansas Speedway during the 2026 season.
Finchum storms from 38th to lead early at Talladega
Chad Finchum uses the middle lane charge to surge from 38th on the grid to the lead laps at Talladega Superspeedway.
NASCAR Cup Series Standings After Kansas: Full Chase Points Update
Kyle Larson did more than win Sunday at Kansas Speedway. He left the track with a commanding lead atop the NASCAR Cup Series Chase standings. Larson’s victory, his fourth career Cup win at Kansas, capped a massive points day for the Hendrick Motorsports driver. He earned 76 points, the most by any driver in a […] The post NASCAR Cup Series Standings After Kansas: Full Chase Points Update appeared first on HEAVY.
IndyCar race at Nashville Superspeedway postponed after heavy rain
The IndyCar Nashville Music City Grand Prix has been postponed until July 20 due to heavy rain.
Race Results: 2026 NOAPS Focused Health 302 at Las Vegas
Corey Day came out on top in a thrilling late-race battle with Carson Kvapil in Saturday night’s NASCAR O’Reilly Auto Parts Series Focused Health 302 at Las Vegas Motor Speedway. Day crossed the finish line ahead of Kvapil by a margin of 0.287 seconds. Jesse Love, Brent Crews, and Taylor Gray rounded out the top-five […] The post Race Results: 2026 NOAPS Focused Health 302 at Las Vegas appeared first on TobyChristie.com.
How New Hampshire Motor Speedway Delivers Maximum Entertainment for the Price
New Hampshire Motor Speedway delivers more than just races — it's an immersive NASCAR weekend featuring multiple race series, live music, fan events and unforgettable atmosphere. Perfect for fans wanting excitement and great value, NHMS provides an action-packed experience that brings motorsports to life at "The Magic Mile."
How to live stream Sports Illustrated Resorts 250: NASCAR O’Reilly Auto Parts Series, TV channel
The NASCAR O’Reilly Auto Parts Series heads to Nashville Superspeedway on Saturday evening for the Sports Illustrated Resorts 250. Tune in to The CW to catch the racing action. MORE: Richard Childress Racing makes major decision on Kyle Busch’s No.…
Central Illinois Flea Market vendors explain why they’re in business
The Central Illinois Flea Market wrapped up its season at Peoria Speedway this weekend, giving shoppers one last chance to browse a variety of unique finds.
Speedway champion tells of his ride from coma to comeback
Scunthorpe-born Tai Woffinden talks about his recovery from a major crash and his racing future.
NASCAR reveals Cup post-race inspection results from Kansas
NASCAR has revealed the Cup Series post-race inspection results from the 2026 Hollywood Casino 400 at Kansas Speedway in September.
For years NC lawmakers got undisclosed free Charlotte speedway passes. That's about to change
Can Chase Elliott Turn Season Around at Kansas Speedway?
Chase Elliott hopes to turn season around at Kansas.
From Classroom to Racetrack: How Charlie Baur is Building a Motorsports Career in a Business Discipline
Charlie Baur can trace his racing story back to a Christmas morning in Michigan — the kind that starts with snow on the ground and ends with a throttle in a kid’s hands. “I remember being 3 years old and then for Christmas that year, my parents had gotten me a 120 cc snowmobile,” Baur said. Long before sprint cars, he was a Michigan kid on snowmobiles, dirt bikes, four-wheelers and jet skis — and a regular at car shows and races with his family. Photo courtesy of Charlie Baur That early exposure became a calling. At 12, he sat in a sprint car for the first time and knew he’d found the next chapter. He started in quarter midgets, moved to go-karts, and the day before he turned 16 — one day shy of the minimum age required by track insurance — he made his first sprint car start after convincing officials to let him race. Five years later, Baur is still pushing forward, now racing sprint cars on both pavement and dirt while pursuing an automotive business education at Northwood University — with a clear-eyed understanding that motorsports encompasses more than what happens under the lights on Saturday night. “It’s a business,” said Charlie, a 20-year-old who calls Fenton, Michigan, home when he’s not at a racetrack or at Northwood’s residential campus in Midland, Michigan. Photo courtesy of Charlie Baur Racing is the product — but preparation is the job To the average fan, race day begins around dinner time. For a team, race day can be a 12-hour shift — plus the work that came before it. And Baur’s racing operation is a family affair. “The team is my parents and myself,” he said, explaining they own the cars, maintain equipment and manage the business side — from sponsor relations to budgeting. On race weekends, the core group includes Baur and his parents (Eric and Stefanie), plus a couple of additional hands (Alex Photiou and Robert Flannigan) who help with the intensity and pace of trackside work. That structure has shaped how he thinks about efficiency and professionalism. “We’ve always kind of had the mentality of we’re never working on the car for maintenance at the track,” he said. “Our goal is to do as little work as possible to the car because it should be ready when that car rolls out of the trailer to go racing.” That mindset shows up in routines: bolt checks, tire procedures, safety equipment and a repeatable process designed to limit errors. “Once I fire the car up and put my helmet on, that’s when it’s go time,” he said. “You can plan as much as possible for how the race is going to play out, but until you take the green flag … you don’t know how it’s going to go.” Photo courtesy of Charlie Baur First-generation driver, student of the game In racing, “first-generation” matters — and Baur wears that label with pride. “A lot of the drivers are third or fourth generation,” he said. “My family has never been in motorsports. So for me, we’ve always looked at it as we’re new to it and we want to be as different as possible. From a marketing standpoint, it helps us stand out.” It also pushes him to seek out mentors — especially veteran drivers who have seen every scenario, solved every problem and won in multiple eras. Baur credits accomplished driver Jason Blonde, a 10-time champion, for becoming his driver coach and helping him develop as a competitor. “To me, learning from Jason helps me because he has had lots of success and knows what to do,” Baur said. “You have to humble yourself and say, ‘I don’t know what to do; can you help me out?’” That willingness to learn extends off the track, too. Baur says one of his biggest challenges is not a mechanical limitation, but credibility. “It’s my age,” he said. “Some people won’t take me seriously because I’m so young. Even though … I do know what we’re talking about and have a general idea.” His answer has been to out-prepare, out-communicate and treat the operation like a real enterprise — because it is. Photo courtesy of Charlie Baur Northwood’s role: Turning passion into a plan Baur is majoring in automotive aftermarket management and pursuing an accelerated path that pairs undergraduate study with graduate work. He’s also exploring how to align his studies with motorsports-focused coursework as Northwood advances related programs and pathways. He sees the value clearly: motorsports needs business-literate professionals who understand budgets, sponsorship, marketing, operations and long-term strategy — and who can translate between the language of the shop and the language of the boardroom. That’s why his Northwood experience isn’t limited to the classroom. He has been involved with the Northwood University International Auto Show and serves as motorsports chair — a leadership role that demands outreach, contracts, coordination and a steady professional demeanor. “There’s so much outside work that makes the auto show successful that people don’t realize,” he said. “And it is truly student led.” He’s also participated in industry experiences through Northwood at major events such as AAPEX, SEMA and PRI, along with other automotive networking events — opportunities he describes as a fast track to understanding how business really gets done. “You learn a lot in the classroom,” he said. “But if you learn it and you can’t apply it to the real world, it loses its value. Or if you learn it and can apply it, but you don’t know anyone, it is still of no value.” In his words, Northwood helps him win because it “gives me the tools to succeed” — including flexibility and faculty support as he balances travel and racing commitments with academics. Photo courtesy of Charlie Baur Racing as an ecosystem — and a talent gap waiting to be filled Baur is blunt about what he sees across the motorsports world: a deep bench of experienced professionals, and not enough young talent entering the pipeline. “I go to car shows, I go to these different events, and typically … the average age is between 45 to 55,” he said. “There’s not a lot of young people going into the motorsports world.” That reality reinforces Northwood’s communications focus: positioning motorsports not as a narrow lane, but as a wide ecosystem of business careers — sponsorship, logistics, data, media, leadership, hospitality and innovation — with real demand for prepared graduates. It also shapes how Baur talks to younger students who love racing but aren’t sure what their future looks like. “If you have a passion for motorsports, there’s gonna be a spot for you somewhere,” he said, emphasizing that driving is only one of many career paths — and that local tracks and hands-on experience are often the best first step. But if someone is interested in driving as a career path, it will take a team to make that happen. Baur’s team includes Stahl’s Motors and Music Experience, Rhino Racing, Randy Wise Buick GMC Chevrolet, Western Michigan Fleet Parts, Mother’s Polish, Schaeffer’s Oil, Hepfner Racing Products, Ameriguard Storage Centers, Justice Brothers, Race 1 Wraps, TBM Brakes, Behind Your Design, CharlieBaur.com and Northwood University. “There are so many people who invest not only in myself but in my race team and who believe in us to succeed,” he added. Pictured: Charlie Bauer’s sprint race car. Looking ahead: A headline worth chasing Ask Baur to imagine 2035, and he’ll give you two answers — one dream, one blueprint. “In a perfect world,” he said, “winning the Indy 500.” Realistically, he wants to build a life where business ownership and racing reinforce each other and where he can pay forward the help he has received by mentoring younger drivers, especially those trying to break into motorsports without a family legacy. “When I retire from full-time racing, I want to be able to provide the same opportunities that were presented to myself to the next generation of drivers,” Baur said. “I know how difficult it is to get your foot in the door.” For now, the focus is simple: keep building the operation, keep learning the business, and keep showing up prepared — because in sprint car racing, as in life, process matters. And once the helmet goes on? “It’s go time,” Baur said. Photo courtesy of Charlie Baur Learn more Students interested in motorsports careers — whether in competition, team operations, marketing, finance, sponsorship, data, or management — can explore opportunities through Northwood University’s Center for Automotive and Mobility Studies. For Charlie Baur’s latest motorsports adventures, follow Charlie_Baur and Charlie Baur Racing on social media. To learn more about Northwood’s Bachelor of Business Administration in Automotive and Mobility Studies and motorsports management concentration, visit www.northwood.edu/programs/automotive-mobility-studies/. Photo courtesy of Charlie Baur Pictured: Charlie Baur at Butler Motor Speedway on May 31, 2026. Share this page
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