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Ukraine learns to fight without Starlink as Musk plays politics with satellites
Ukraine has changed drones and war-fighting tech to reduce reliance on Starlink.
MLB News Outside The Confines: The Fall Classic is here
Lots and lots about the World Series, the Brewers and the Rays. Some free agent musing and other MLB news.
NYC business leader blasts Mamdani over alleged ‘army of influencers'
Partnership for the City of New York CEO Steve Fulop criticizes Mayor Zohran Mamdani's legislative record, allegations that his staff prioritizes social media content and claims of coordinated online attacks against business leaders
Don’t Abolish Business Schools. Transform Your Classroom.
Marquis is right that business schools are broken in important ways, but the fix starts with what faculty do in their own classrooms, not with waiting for institutions to change.
National Maternal Mental Health Accelerator Hosts Inaugural Member Convening - Policy Center for Maternal Mental Health
This week marked a watershed moment for maternal mental health as the National Maternal Mental Health (MMH) Accelerator held its inaugural member convening. Led by Founder Joy Burkhard, CEO of the Policy Center for Maternal Mental Health, the Accelerator has united over 140 organizations to drive systemic change and expanded access to appropriate care by 2030.
How London’s grimiest locations became the stars of ‘Slow Horses’
Apple TV’s “Slow Horses” depicts a gray and grubby London, but tourists are flocking to the locations in the show.
How the brain handles uncertainty, and why resilience matters
The science of handling uncertainty, anxiety and stress
Palm Health Foundation Celebrates 56 Health Professions Scholars - Florida Hospital News and Healthcare Report
Reception unites nursing, mental health, and behavioral health students with the donors and fundholders investing in their education October 22, 2026 – West Palm Beach, Fla. — Palm Health Foundation’s Scholarship Reception on September 29, 2026, brought […]
Community college program looks to next generation of police supervisors
Driven by a need for specially educated supervisors at police departments, Great Bay Community College has introduced a certificate program to help create the next generation of law enforcement supervisors
SpaceX bear flips to big bull because of AI business. Analyst now sees 70% gain
PhillipCapital moved its rating on the Elon Musk giant to buy from sell, with the bullishness stemming from the company's AI business.
Trump to rally in Florida after stoking Ramaswamy ad furor
Trump to campaign for gubernatorial candidate Byron Donalds, who has distanced himself from president; Trump doubled down on support for Ramaswamy
In House District 13, Two Political Newcomers Square Off
House District 13, the Lake County district that includes Polson, has been held by a Republican for more than a decade. This year, self-described moderate Democrat Dalton Bradford hopes he can change that. “I’m just a hometown guy,” Bradford said. “My wife would say I’m overly humble, but that truly is me. I don’t view […]
Moderna Named a Top Employer by Science for Twelfth Consecutive Year
CAMBRIDGE, MA / ACCESS Newswire / October 23, 2026 / Moderna, Inc. (NASDAQ:MRNA) today announced it was ranked as a top employer in the global biopharmaceutical industry in Science and
NFL fans blast officials for making Sunday Night Football “unwatchable”
NFL fans questioned a controversial roughing-the-passer penalty during the Packers' 23-13 win over the Cowboys on Sunday Night Football. The call erased a potential interception and reignited debate over officiating consistency, player safety and the impact of penalties on the game's flow.
Want to Increase Your Child's Self-Confidence and Resilience? Science Says First Focus on Their Islands of Competence
Before you give constructive feedback, make sure you've built a base of affirmation and praise.
USC women’s basketball ranked No. 3 in preseason AP Poll
Expectations are certainly very high for the Women of Troy this season, as evidenced by their preseason ranking
With Climate-Resilient Crops in Mind, Scientists Tackle a Flaw in Photosynthesis
Rising temperatures and increasing drought are shortening crop growing seasons in many parts of the world. Now scientists in Sweden report new advances toward engineering more efficient photosynthesis, work that could eventually contribute to efforts to adapt crops for climate change
Can Netanyahu win again? The secret to his political survival – and why it may finally fail him
Despite Oct. 7 and years of political turmoil, Benjamin Netanyahu remains competitive in the Israeli election
Green’s funding lags in CD9 race, even with $1.8M loan to himself
President Donald Trump’s fundraising committee gave nearly a third of a million dollars to the Republican candidate ahead of the 2026 midterms.
Health Care: Upholding Human Dignity and Protecting Conscience
From access to medical care to the protection of human life and religious convictions, Catholic social teaching calls for health care centered on the dignity of every person. Here's what that means for Catholics in Colorado.Part 5 of a 10-part series on the Colorado bishops' public policy prioritiesHealth care should be patient-centered, respect human dignity, protect life, promote the principle of subsidiarity, be affordable and assure conscience rights.The Catholic Church teaches that access t
Before We Abolish Business Schools, Let's Look Beyond The West
Can the case for abolishing business schools travel? India’s experience suggests the answer depends on context, writes Vikas Kumar.
How the School of Hard Knocks founder built a $37 million business
School of Hard Knocks cofounder James Dumoulin uses staged drama to hook viewers and sells consulting services and memberships.
Skuld names new underwriting chief and CFO
Norway-based Assuranceforeningen Skuld (Gjensidig) has promoted Chief Financial Officer Kristian Løberg to chief underwriting officer, Coverager reported. Skuld expects the reorganization to establish…
TV OS frustrations are leading people to vibe-code
Vibe coding is leading to cleaner, ad-free UIs.
Disaster recovery efforts temporarily boosted health for some men, Northwestern study finds
New Northwestern University research aims to shed light on what drives inequalities among men in the aftermath of mega disasters. In such situations, men are often depicted as heroic leaders, and this study finds that many of them experience improved mental and physical health while assisting with recovery efforts. However, for some men, the boost is short lived once recovery activities are completed, leading to emotional lows and potentially increasing the risk of suicide.
Mississippi declared infant mortality a public health emergency a year ago. What have officials done since then?
In 2025, an infant mortality report showed Mississippi’s infant mortality rate rose from 8.9 in 2023 to 9.7 in 2024 – nearly twice the national average.
United Business Revenue Jumped 22% in Q3
Executives on earnings call say higher fares have not deterred demand
Oklahoma small businesses using AI see major job growth, US Chamber research finds
New research shows small businesses are more likely to report job growth from AI than job losses.
Trump ramps up fraud investigations of immigrants as election approaches
The White House is turning anti-fraud initiatives into a central weapon in its efforts to curb both legal and illegal immigration.
Why I started DE Gameday high school sports show
The weekly interview show hosted by Brandon Holveck features top athletes from across all Delaware high school sports.
9 former celebrity couples who say divorce actually brought them closer
Who says divorce can’t have a happy ending? From Gwyneth Paltrow to Courteney Cox, these stars say splitting up actually brought them closer to their exes.
More Than a Charcuterie Board: A Mother and Daughter Build a Business Around Gathering.
The Bar Harbor Story is generously sponsored by Birch Bay Retirement Village. NORTHEAST HARBOR—Food’s ability to be a social cornerstone is one of the founding premises of one of Mount Desert Island’s newest, and perhaps most unique, endeavors in cuisine based catering. From intimate gatherings to large functions, Olive & Pearl creates charcuterie boards that can not only astound the tongue but also the eye. Many would agree that food can bring people together. In fact, culinary delights, and sometimes adventures, have been utilized as the centerpiece for social and business occasions of all kinds for centuries. Often times it even has the ability to start conversation, temper differences, and build new relationships. Settings can vary, from a multi-course sit down meal, a backyard barbecue, or a couple of bowls of chips and dip in front of a television, but the result can be the same. Humans come together, they share food, and the whole process is a catalyst for thought, communication, and a shared experience. Imagined and created by the mother and daughter team of Dr. Susan Scanlan (formerly MacCready) and Kayla Musetti, Olive & Pearl was started in June of this year and has been creating, delighting, and growing since. We gave the two an opportunity to answer some questions about themselves and their new venture. The love, passion, and pride for what they are doing and the fact that they are doing it as a mother and daughter team came through so strongly in their answers that we decided to present the question and answer session in its entirety. The Interview What did you do prior to Olive & Pearl? We’re a mother-daughter team, and food, family, and hospitality have always been a big part of our lives. Susan grew up in a large family in Pennsylvania, where the table was always at the center of everything. There were multiple dishes, little bites, stories, and plenty of conversation. Food was never simply about eating. It was about gathering, celebrating, and spending time together. After living in several Southern states, Susan relocated to Maine more than 20 years ago, and Maine has truly become home. She loves its sense of community, natural beauty, and connection to local food and makers. Professionally, Susan is a registered nurse and holds a doctorate in health administration. She has worked in a variety of clinical, nonclinical, and leadership roles and currently works as a faculty academic director. Building Olive & Pearl has been an exciting creative venture alongside her career. Kayla is also a registered nurse and works in the ambulatory surgery unit at Mount Desert Island Hospital. While healthcare is an important part of both of our professional lives, Olive & Pearl has given us an entirely different way to connect, collaborate, and create something together. Tell us about the business. Olive & Pearl is a mother-daughter charcuterie business centered around beautiful food, thoughtful presentation, and bringing people together. We create curated charcuterie boards designed for everything from intimate gatherings and dinner parties to weddings, showers, corporate events, boat days, and celebrations of all kinds. We think of our boards as more than food. They’re an experience and an invitation to gather, slow down, and enjoy time with the people around you. We’re intentional about quality ingredients, artful presentation, and personalization. Whenever possible, we also incorporate Maine-made and locally sourced products, including cheeses, jams, honey, seasonal produce, and baked goods. What inspired you to start Olive & Pearl? In many ways, Olive & Pearl grew out of something we had been doing our entire lives —bringing people together around food. We’ve always loved creating beautiful spreads for family and friends. There was something special about watching people gather around a table, graze, talk, laugh, and simply enjoy being together. Friends and family began telling us, “You should do this as a business,” and one day, we stopped laughing it off and started mapping it out. We realized we had an opportunity to combine our different strengths and create something that reflected what we both value: hospitality, creativity, quality, and connection. Charcuterie felt like the perfect expression of that. It’s beautiful and creative, but it’s also communal and approachable. At its heart, it brings us right back to where the idea began, a table filled with food and people gathered around it. Do you have a business partner(s)? Our business partner is each other! Olive & Pearl is truly a mother-daughter partnership, and building it together has been incredibly meaningful and sometimes hilarious! We know each other extremely well, which can be both a strength and, occasionally, a challenge. We have different personalities and strengths, but we’ve learned to lean into those differences and use them to our advantage. There’s a lot of trust between us, and we’ve learned how to communicate, collaborate, and occasionally laugh at ourselves along the way. We’re also building Olive & Pearl while continuing our careers in healthcare and education, so we’re taking things thoughtfully and growing the business one step at a time. We all have to start somewhere. One of the most rewarding parts has been having something that belongs to both of us. We get to learn from one another, celebrate the small wins together, and create something that we hope will become part of our family’s story for years to come. When exactly did you launch the business? Recently, in June 2026, we launched Olive & Pearl, turning an idea we had talked about for years into real business. It has been incredibly rewarding to watch something that started around our own family table and begin to find a place within the community. How is it going so far? How do you feel it has been received? It has been going very well, and we’ve been incredibly encouraged by how warmly Olive & Pearl has been received. As more people hear about us, our orders have continued to increase, and we’re seeing growing interest in boards for events and celebrations. It’s exciting to watch something that began as an idea between the two of us start to grow within the community. One of the most rewarding parts is hearing from customers after their events or seeing photos of our boards being enjoyed. Knowing that something we created became part of someone’s celebration is incredibly meaningful to us. Is there a brick-and-mortar location or is it all online? Olive & Pearl is currently an online business. We’re intentionally starting this way so we can build relationships with our customers, learn what they love, and grow thoughtfully. Our long-term dream, if the business continues to grow, is to eventually have a sit-down space where people can experience Olive & Pearl in person. Do you have any future plans if things go well/keep going well? Absolutely. For now, our focus is on continuing to grow Olive & Pearl, getting to know our customers, and becoming part of more celebrations and gatherings throughout the area. Long term, we would love to have our own physical space where people can come together and experience Olive & Pearl beyond the boards themselves. We can imagine a place that combines food, hospitality, creativity, and community. Ultimately, we want to build something that continues to grow while still feeling personal and connected to the people and community around us. Is there an aspect of the business that you really love? There are so many things we love about it, but the people and the connection are probably at the top of the list. We love creating something beautiful, but what really matters to us is what happens after we hand it over to the customer. We picture our boards on kitchen islands, at backyard gatherings, on boats, at weddings, or around a long dinner table—with people laughing, talking, and lingering a little longer. We also love the creative side. Every board is an opportunity to play with color, texture, shape, seasonality, and flavor. We don’t just want to fill a board, we want to curate an experience. And supporting local makers is especially meaningful to us. Whenever possible, we love incorporating Maine-made cheeses, local jams and honey, seasonal produce, and products from nearby bakeries and businesses. It allows us to showcase some of what makes Maine so special. Perhaps most importantly, we love doing this together. Building something as a mother and daughter has given us another way to spend time together, learn from one another, celebrate small wins, and create memories. Is there anything regarding any aspect of Olive & Pearl that you may think is important that is not reflected on the website? One thing that may not always come through online is just how personal this business is to us. Olive & Pearl isn’t something we created simply because charcuterie was popular. It grew very naturally from our family, our traditions, and the way we’ve always enjoyed gathering with people we love. There is a lot of heart behind every board. We think about the people who will be enjoying it, the occasion they’re celebrating, and how we can make the experience feel special. We also want people to know that we care deeply about supporting locals whenever possible. Using Maine products isn’t just about sourcing ingredients, it’s about telling a little story about where we live and the talented people who make and grow wonderful things here. Is there anything that we have not asked that you think is important/relevant that would like readers to know? We hope people see Olive & Pearl as more than just a charcuterie business. At its heart, it’s about gathering. Our goal is to make it easier for people to create those moments when everyone gathers around the table, conversations last a little longer, and people simply enjoy being together. We also hope people see the mother-daughter story behind the business. We’re building Olive & Pearl alongside our careers, one step at a time, and there is something incredibly special about creating a shared family legacy in the process. For us, success isn’t just about how many boards we make. It’s about becoming part of people’s special moments - birthdays, weddings, weekends with friends, quiet evenings at home, or a beautiful day on the Maine coast. If one of our boards helps people put down their phones, linger a little longer, laugh a little more, and enjoy the people around them, then we feel like we’ve done exactly what we set out to do. All photos courtesy of Olive & Pearl. LINKS TO LEARN MORE Olive & Pearl website Olive & Pearl Facebook Olive & Pearl Instagram RECENT PRESS RELEASES AND BRIEFS To see all the press releases, click here. To see our news, click here. For the full archive, click here. All of these are on our dedicated website. [ ](https://barharborstory.substack.com/p/pemetic-students-share-thoughts-on) [ Pemetic Students Share Thoughts on Declaration of Independence Oct 22 ](https://barharborstory.substack.com/p/pemetic-students-share-thoughts-on) [ Read full story ](https://barharborstory.substack.com/p/pemetic-students-share-thoughts-on) [ ](https://barharborstory.substack.com/p/fall-festival-at-the-noreaster-for) [ Fall Festival at the Nor’Easter for Mount Desert Nursery School, October 24. Oct 22 ](https://barharborstory.substack.com/p/fall-festival-at-the-noreaster-for) [ Read full story ](https://barharborstory.substack.com/p/fall-festival-at-the-noreaster-for) [ ](https://barharborstory.substack.com/p/explore-career-opportunities-where) [ Explore career opportunities where you make a difference for Maine’s natural resources—and the people who enjoy them. Oct 22 ](https://barharborstory.substack.com/p/explore-career-opportunities-where) [ Read full story ](https://barharborstory.substack.com/p/explore-career-opportunities-where) [ Cranberry Isles Comprehensive Plan Committee Oct 22 ](https://barharborstory.substack.com/p/cranberry-isles-comprehensive-plan) [ Read full story ](https://barharborstory.substack.com/p/cranberry-isles-comprehensive-plan) [ ](https://barharborstory.substack.com/p/community-school-hosts-a-pancake) [ Community School Hosts a Pancake Breakfast Fundraiser October 25! Oct 22 ](https://barharborstory.substack.com/p/community-school-hosts-a-pancake) [ Read full story ](https://barharborstory.substack.com/p/community-school-hosts-a-pancake) HELP SUPPORT THE BAR HARBOR STORY When we started The Bar Harbor Story, we didn’t know if anyone would read it. But you showed up. You shared. You sent tips. Now—over 400,000 views every month later—it’s clear: people here care about their community and each other. We’ve kept everything free because news should never be out of reach, but every one of our stories takes time to write, and your support keeps The Bar Harbor Story going. If you value our work, please consider a paid subscription, a founding membership, or a sponsorship. It truly helps us cover one more meeting, tell one more story, shine one more light. Even $5 a month makes a difference. Click here to become a one-time supporter now. Thank you so much for being here. Founding member information can be found here. Have questions about sponsorships? Just send Shaun an email at sfarrar86@gmail.com, he’d love to hear from you. Subscribe Share Bar Harbor Story Share Leave a comment
More Lakeshore employers report rising sales and expansion plans
A Lakeshore Advantage survey finds rising sales and expansion plans among Ottawa and Allegan county employers, despite various challenges.
Orthopedic Surgeon John Randazzo, MD, Joins Palm Beach Health Network Physician Group - Florida Hospital News and Healthcare Report
October 22, 2026 – Orthopedic surgeon John Randazzo, MD, has joined Palm Beach Health Network Physician Group. He is on staff at Palm Beach Gardens Medical Center. Dr. Randazzo specializes […]
UK Board of Trustees approves joint venture with Signature HealthCARE
The University of Kentucky Board of Trustees today approved a joint venture between UK and Louisville-based Signature HealthCARE to develop and operate a 105-bed skilled nursing facility on UK’s Hamburg East campus in Lexington. The facility will expand access to skilled nursing care and help patients move from the hospital to the next stage of their recovery sooner.
NFL Analyst Shares Minnesota Vikings Clear Advantages over Indianapolis Colts
Minnesota’s top-ranked scoring defense and a surging ground game look to exploit Indianapolis’s red-zone struggles and league-worst rush EPA in this lopsided interconference showdown.
Winter Hair Health 101: A Dermatologist Breaks Down the Best Products for Dry Scalps and Strands
Combat cold-weather hair concerns with these finds, which start at $15.
Does technology liberate you or enslave you?
When you can organize and manage things properly, it’s amazing how much you can accomplish without living at work
Preserve science-based wildlife management; ‘yes’ on Prop 137; CoCo for Colorado (Letters)
Voting “no” on Amendment 83 means preserving the flexibility to make wildlife management decisions based on the best available science, rather than permanently elevating one approach above all others in our state constitution.…
Florida's manufacturing ambitions take flight as aerospace, medtech giants fuel Sunshine State's economic push
Florida is moving beyond tourism as aerospace and medtech giants drive an manufacturing boom aimed at securing a top-10 global economic ranking by 2030.
What will Trump do if Republicans lose the midterms?
Jonathan Freedland and Guardian US columnist Moira Donegan answer your questions about the midterms.
Cook Political Report shifts AL-2 race rating towards Democrats
The Cook Political Report shifted Alabama's 2nd Congressional District race from likely Republican to lean Republican.
Exiting Ting Fiber Transfers Colorado Springs Business to gFiber
Colorado Springs Utilities will receive $670 million over the next 30 years through the lease with gFiber.
Good to see you after all this time. Scientists finally put a face to Denisovans
Scientists use fossil fragments found in northern China to reconstruct the features of the ancient hominids.
Whole Hog Politics: 5 House races that will tell the story of 2026
[Watch Whole Hog Politics Live: Hill Insider members can join us live today at 9 a.m. ET as Chris Stirewalt and host Bill Sammon go deep on this week’s political news. Members can join the discussi…
Cancer foundation to host health screenings, cooking demo at annual Pink Event
Free health screenings and a cooking demo headline Martinsville’s Pink Event Saturday.
Safran To Divest Cabin Business
Safran launches the sale of its $2.24 billion cabin business as the French aerospace group sheds its aircraft interiors unit.
Financial Side Of Nix’s Struggles Comes With Major Ramifications
Denver Broncos quarterback Bo Nix has been tracking toward a big extension, but that could be changing.
Vikings Get Strong Trade Deadline Take on Colts’ Jonathan Taylor
The Minnesota Vikings are 5-0 coming off their bye week as they prepare to face the Indianapolis Colts in Week 7. If the Vikings move to 6-0, could that entice general manager Nolan Teasley to make an aggressive trade to put this team over the top?Right now, despite being undefeated, the Vikings are likely behind […] The post Vikings Get Strong Trade Deadline Take on Colts’ Jonathan Taylor appeared first on HEAVY.
Hawaii Climate Rebate Finder helps residents, businesses save on upgrades
Hawaii Climate Rebate Finder helps residents, businesses save on upgrades - Community | Hawaii Tribune-Herald
McLeod Health Cheraw Named 2026 SCORH Rural Health Provider of the Year
McLeod Health Cheraw was recognized as the 2026 Rural Health Provider of the Year on October 21, 2026, during the 29th Annual Rural
FDA Should Practice the Science It Preaches
The FDA has plenty of advice for pharmaceutical companies. It publishes guidance documents, establishes scientific expectations, and expects drug developers to explain themselves when they take a diff...
Muslims have always had to prove our Americanness. Enter Abdul El-Sayed
Michigan’s Democratic candidate for the U.S. Senate, Abdul El-Sayed, is many things to many people.
Admitted carriers want E&S business – will they stay for renewal?
Burns & Wilcox executives urge brokers to assess appetite durability alongside competitive pricing and coverage
24-team playoff will ruin college football’s regular season
A 24-team tournament rewards college football’s biggest brands and gives programs such as Notre Dame little reason to schedule tougher games.
A 'battle of the ages' in a California House race: Matsui, 82, faces a 41-year-old challenger
Rep. Doris Matsui fights for her political life in her first competitive reelection challenge from Sacramento City Council member Mai Vang
Macklemore Criticizes ICE As He Launches ‘Free Palestine’ Tour
The concert was Macklemore’s first since he was dropped from Ed Sheeran’s tour.
Why Is James Talarico’s Final Message to Voters ‘Friday Night Lights’–Themed?
The Democratic candidate for U.S. Senate leaves it all on the field.
Rising health care costs are pushing people to forgo medicine and doctor visits
Higher insurance premiums, climbing medical costs and inflation are pushing health care expenses for Americans to new heights.
Why Minnesota seniors face the nation’s biggest health insurance shake-up
An era of low costs and more generous benefits may be ending for hundreds of thousands enrolled in Medicare Advantage plans in Minnesota.
E.C. Biz Owners Think 'Every Saturday' Can Be Small Business Saturday
“Every Saturday,” a new social media campaign, aims to promote exactly that: share a photo at a downtown business, use the hashtag #EverySaturdayEC and – an extra bonus – win $150 in Eau Claire Area Chamber of Commerce eBucks. The new initiative, also supported by Downtown Eau Claire Inc.
The last Democratic legislator in Rutland County is leaving office. What could that mean for the county’s political future?
Historically a Republican stronghold, Rutland County sent Republicans to fill a large majority of its seats in the Legislature last session. This election cycle, the Democratic Party couldn't find anyone to run for Senate and several House seats in Rutland.
Something Strange Is Living in The Old Fuel Leaking From WWII Shipwrecks
Surprising diversity.
3 Quick Exercises to Do Daily to Build Bone and Muscle Health Mid-Life, According to a Longevity Expert
In TODAY.com’s Expert Tip of the Day, Dr. Vonda Wright, orthopedic surgeon and longevity expert, shares three movements to integrate into your daily routine to help you age better.
Where to watch Lecce vs Juventus in Serie A
The Men's First Team travel south to face Lecce at the Stadio Via del Mare on Serie A Matchday 8.The match kicks off at 18:00 CET on Sunday, October 25. Here are all the TV details you will need.WHERE...
Your Business. Your Story!
Nederland featuring local businesses to celebrate 50 years in print
Everton's Trip to Arsenal: Opposition View as Thierno Barry Praised
Everton travel to the Emirates to face Arsenal in the Premier League, and we looked to get some more insight from north London.
There’s a Reason That Netflix’s Ad Business Has Underwhelmed
Somewhat lost in the company’s slew of firings and engagement warnings over the past few weeks was the fact that Netflix is scaling back its ad forecast for 2026 from $3 billion to $2.7 billion. That’s despite the fact that: CTV is growing by 14-15% this year This year saw a monster upfront Netflix is the biggest streamer out there this side of YouTube, and was the platform that for years brands were supposedly dying to be a part of In other words, that’s an alarming pull-back from Netflix. A Wall Street analyst I spoke with last week was blunt, calling Netflix’s ad business “disappointing.” To me, a red flag on the ad front is that Netflix has never revealed how many ad-supported subscribers it has. Because if I know anything about how big companies work, if they have a positive number that makes them look really good - they tend to share it. (How many subs does go90 have right now? We’re not saying just yet. How are ads going on ChatGPT? Oh, a billion run rate - I see). Yes, to date Netflix has shared some fuzzy ad numbers, such as the idea that the company’s ad tier ‘reaches’ 250 million users globally.’ Here’s why that figure gives me pause: a)they lead with global, and b) they don’t explain how they are calculated. (Are they based on average people in each room? Surveys of some kind?). Regardless, some insiders say that Netflix’s ad tier is scaling nicely - others not so much. Either way, one of Netflix’s biggest challenge on the ad front appears to have been its starting point. Remember, when Netflix launched ads in 2022, it had 73 million subs in the US and Canada. That’s 73 million people who were used to Netflix with zero ads. And when the ad product rolled out, the company clearly was going after new users - a limited pool of potential subscribers by default. That focus seems to have changed over time, as Netflix has tried to convert longtime subscribers to the ad tier. Historically Netflix subscribers are very sticky. But is the company’s low churn a problem? Not necessarily, according to Antenna data. Rather, Netflix’s consumer loyalty is a bit of a double-edged sword. “Netflix is the one streamer which actually has seen substantial “trade downs” but has much lower ‘win backs,’ said Antenna founder Jonathan Carson (win-backs being people who were on the ad-free plan, cancelled, then rejoined on the ad plan). “Netflix has lower churn and so has less opportunity to win back old subs with a lower cost plan option.” This all might explain why Netflix has been so slow to roll out all of these table stakes targeting options until just this week. It likely didn’t have enough users to carve up into various targets. etc. However, what really hit Netflix’s ad business was Amazon’s move a few years ago to turn on advertising for Prime Video by default. Suddenly the market was awash in premium inventory, and Netflix was playing catch-up on multiple fronts. Thus, the streaming giant appears to still be figuring out if if wants lead in ‘programmatic TV,’ or premium ‘upfront’ TV sales. “The CTV market now sorts into three businesses, and Netflix is not the leader of any of them,” wrote analyst Jack Myers. Ouch. So how does Netflix ratchet up its ads business? Get the next NFL package You’re gonna have to wait until 2030 unless one of the bigger media companies like Skydance opts out, but the easiest (not cheapest) way for Netflix to become a huge TV ads contender is to get one of the regular NFL packages, ideally Sunday afternoons. That way it can sell ads to its whole U.S. subs base overnight. Go FAST This one is risky, because to program a compelling FAST channel, you’d likely have to take some older Netflix exclusive shows and make them available for free to non-subscribers. But FASTs, for better or worse, are ad-inventory machines. Go full UGC I’m not sure I see this happening. There is something already off about Netflix carrying podcasts and shows for creators. The experience sticks out in what is such a produced, and generally non-communal environment. But Netflix could open up its platform by allowing creators to upload videos without having to be approved by the service. But that opens a whole other can of worms (policing brand safety, copyright infringement, overall quality). Make a huge RMN Deal I was going to suggest something crazy, such as ‘instead of buying Warner Brothers, Netflix should buy Target. But the company doesn’t want to be in the brick and mortar business. Yet for Netflix’s ad business to compete in an Amazon world, it needs to be able to connect ad exposures to shopping. What if, instead of letting Amazon target Netflix viewers with its DSP, Netflix inked a deal with Target, or even took control of Roundel, and created its version of the Amazon full-funnel for brands? Price us out. I hope they don’t do this, but Netflix’s price increases - while significant - haven’t been enough to push long-term customers out of the ad-free tier. But if they made those prices so prohibitive, it could push large swaths of consumers to trade down. Then again, that could also dent engagement - as binging becomes much less appealing once you bring ads into the equation. Or, they could just launch a bunch of hit shows and maybe everyone will quickly forget all this angst. More from Amazon unBoxed A few weeks ago, I recorded two podcasts live at Amazon’s unBoxed event in San Francisco. I was able to go really deep with several brand partners about how Amazon’s various data and ad products work - particularly the under appreciated Amazon Marketing Cloud. First, I talked with Laura Abadias Velilla, of the Amazon specialty agency Amerge, along with Amazon’s own Charlotte Maines, Vice President, Devices Content & Advertising, about how the two partners helped a very specific printer company Epson launch into a brand new category - high end projectors. It’s a great example of how brands connect audience data across platforms to make budget deployment decisions. Next, I chatted with Monks VP Head of Digital Investment for North America Tom Burchill about how the agency actually brought in data from Linkedin to help target B2B customers across various Amazon properties for the brand Quicken. Check it out: Check these out, or just listen:
Jetmaker Bombardier doubles down on US investment in deal touted by Trump
Jetmaker Bombardier said it is "expanding its presence" in the United States as part of a $270 million investment deal praised by President Donald Trump.
Bogdan Bogdanović Could Steal Reed Sheppard’s Minutes in Houston
As the Rockets are laser-focused on their postseason success, Ime Udoka might lean more on Houston’s veteran offseason addictions. See how that can impact a young star on the rise, and why it all might be a part of the plan in H-Town.
Public health experts warn lawmakers may politicize spending of opioid settlement funds
Public health experts warn that future opioid-related settlement dollars could go to waste following a decision by West Virginia Attorney General JB McCuskey in 2026 to give lawmakers the power to distribute most of those funds.
HOMETOWN HEALTH: How pregnancy stress affects fetal brain development
Chronic stress has previously been linked to preterm birth and other complications during pregnancy.
Health care finance leaders call for truce in affordability blame game
HFMA proposes ‘Declaration on Healthcare Affordability and Sustainability’ as physicians and patients feel the squeeze.
Auburn football's latest bowl projections following upset win over UGA
How much did Auburn football's postseason trajectory change following its win over Georgia?
Sixth in Kona: Sam Long's Performance and the Science Behind the Build
How metabolic testing helped inform the training, pacing, and fueling decisions behind a sixth-place Ironman World Championship finish.
Apple F1 Advertising Booming in First Season With Racing Sport
The tech giant does not have an ad tier on its Apple TV streaming service, but one of the company's top ad execs tells THR that F1 is growing its share of the pie.
Car crashes into business in Visalia
A car crashed into a buissiness on VisaliaAt approximately 5:58 p.m., Visalia Police officers and Visalia firefighters responded to the 3300 block of South Fair
Experian Health buys eInsights to boost insurance discovery
Experian Health, the healthcare arm of global data and technology business Experian, has acquired eInsights, a healthcare technology firm that helps providers locate patient insurance coverage that was overlooked or unavailable at the point of care. The deal broadens Experian Health’s insurance discovery capabilities beyond the early stages of the revenue cycle and gives providers […]
On Leadership: Brain health is everybody’s business
Almost a decade ago, I faced the devastating experience of caring for my aunt, who had dementia. My mother and I struggled with difficult decisions about her care, the emotional toll of watching someone we loved decline and the challenge of finding the right support. At the time, I was CEO of an enterprise, trying…
Gasperini requests two signings in January
January is approaching, when the transfer window reopens, and Gasperini is asking Roma for reinforcements. Sporting director D’Amico has confirmed that something will likely happen. According to Tut...
Dayton defense contractor Mile 2 names new ‘C’-level executives
Mile 2, a growing defense contractor in downtown Dayton, has appointed Matt Phaneuf as COO and Kyle Garza as its first CTO to enhance delivery of mission-focused solutions for the Department of Defense and national security clients, leveraging their combined 30 years of industry experience.
New business opens at Northwoods Mall food court in Peoria
PEORIA – Crazy Pop started this spring as a pop-up concept based out of Prophetstown.
Hartford promotes construction leaders
The Hartford on Thursday named John Watts head of risk management construction and Joshua Janes head of guaranteed cost construction.
Authorities investigating whether first Kenyan and Nigerian Ebola cases crossed paths
Nigeria this week recorded its first case of Ebola in the current outbreak, which has spread from the epicenter in Congo to several other African countries.
Chandler Blanchet Fires 62 To Grab Bermuda Championship Lead
Chandler Blanchet fires a 9-under 62 with two eagles to lead the Butterfield Bermuda Championship, putting himself in position for a breakthrough PGA Tour victory.
A Tiny Chemical Tweak From 4 Billion Years Ago May Be the Reason We Exist Today
Heat-loving RNA droplets may be the missing step between raw chemistry and the first living cells.
Three Of The Earth’s Five Mass Extinctions May Not Have Been What We Thought
While more gradual processes may reduce how dramatic these events look in hindsight, it also makes human-induced extinction stick out more severely.
‘Bardo’ art exhibit opens space to talk about death, grief
Cedar Rapids' “Bardo” exhibit at Kinheart Studio in the Cherry Building explores death and grief through art and free Death Café gatherings. Next event: Nov. 5, 2026.
Gov. JB Pritzker doling out big bucks to help Democrats — and boost a 2028 presidential run
Pritzker is taking out $40 million from his vast personal wealth to boost candidates in contentious races, and building coalitions with Democrats across the country, including in 2028 early primary states. "It's a terrific strategy," says former presidential candidate Howard Dean.
Presbyterian Health Foundation raises its investment in OU Health center to $1M
Presbyterian Health Foundation increased its support for OU Health’s pediatric behavioral health center to $1 million ahead of its December opening.
Commissioner Lahbib visits Ottawa for discussions on preparedness for health emergencies
Commissioner for Equality, Preparedness and Crisis Management, Hadja Lahbib will visit Ottawa to meet with Canadian authorities to discuss health emergencies preparedness and response. The trip includes a visit to an aircraft factory where a total of 24 firefighting aircraft are being produced.
Democrats’ Projected Majority Grows as 19 More House Races Shift Away From the GOP
Republicans’ path to keeping control of the House has all but evaporated. The outstanding question is how large Democrats’ majority will be in 2027; in the best-case scenario, their party could enter the new Congress with more seats than they had after successfully flipping control of the House in 2006 and 2018.
16 celebrity couples you had no idea dated
Celebrity romances rarely stay secret, but some manage to fly under the radar. Revisit 16 surprising Hollywood couples, from forgotten flings to relationships you never knew existed.
Nick Coffey, Jon Echols clash over how to handle cases, partisan politics in Oklahoma AG debate
Democrat Nick Coffey and Republican Jon Echols took part in an attorney general debate ahead of the Nov. 3, 2026, general election.
OPINION: Childhood food memories triumph over politics
The political flyers overflowing my mailbox, the pop-up videos overwhelming my mood every time I check sports scores on a website, the campaign ads overpowering my senses when I listen to my favorite commercial radio stations, they are making October a thoroughly depressing and miserable month.
McLeod Health Supports USC Sumter Nursing Education Program
McLeod Health is continuing its commitment to strengthening the region’s healthcare workforce through a $25,000 contribution to USC Sumter. The gift will support
Melania Trump says she secured a one-city ceasefire between Russia and Ukraine for humanitarian aid
First lady Melania Trump announced that she helped secure a localized ceasefire between Russia and Ukraine in the city of Oleshky to facilitate the evacuations of elderly residents.