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Patrick Mahomes removed from injury report
Kansas City Chiefs QB Patrick Mahomes logs full practice Friday
IP Saves the Day On Streaming
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Before we get started, I wanted to highlight a new idea I saw from Real Good AI, proposing a ratings system for AI use. (H/T to Anthony Kaufman’s article highlighting this.) It would look something like this: In general, I think that this is a solid, middle-ground solution that should appease both the pro-AI camp (who love AI) and the anti-AI camp (who wants to know if what they’re watching didn’t come from humans). Regardless of your feelings on AI/LLMs—I’ll never use it for my writing—transparency is often the best solution to many problems. In general, I think way more media outlets need to be using way more AI disclosures. My quick “Yes and...” to this idea: what about ads? In particular, I hate it when I see or hear ads that are obviously AI-generated, but a person or voice says, “I used this product”. AI doesn’t use products! Just today, I watched a YouTube ad where a “person” said they use some sort of rain wind chime...but that’s not a real person! They didn’t use this product. (Especially since the video of the wind chime itself also appeared to be AI-generated...) I believe most traditional advertising already has standards like this anyway.1 Okay, on to this week’s issue. We’re covering the week of 14-Sep, and then next issue, I’ll be fully caught up with Nielsen’s new release schedule. In the future, I plan to put out Streaming Ratings Reports each Monday after Nielsen’s Thursday releases. Overall, we had some big new shows this week, like Prime Video’s Reacher spinoff_, Neagley_, which is off to a big, big start, and Netflix’s latest in its Monster anthology, which is their largest opening since June and the second-largest since One Piece came out in March. All that, plus Slow Horses returns, the trio of returning shows (Lioness, Reacher and Ted Lasso) continue to dominate the top tens, Paramount+’s latest crime drama, a big whiff for a Netflix original film and a precipitous drop for Netflix film charts, all the flops, bombs and misses, and a whole lot more. Let’s dive right in! (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of September 14th to September 20th 2026. You can find a link to my terminology here.) Subscribe Television - IP For the TV Win Can I use the dirty word of entertainment journalism right now? IP. Shhh. Don’t tell anyone I said it. But IP works at the box office, and we’ve seen some evidence it works in TV too. Not as well, and not all the time—no absolutes here!—but often enough. And glancing at the Nielsen top ten…it worked this week! Take Prime Video, who has a monster hit in the crime drama Reacher. Would a spinoff work for that show? Yep! They binge-released Neagley, about a detective from the original Reacher series, and its eight episodes debuted to 29.6 million hours. Here’s how it stacks up to Reacher, one of Prime Video’s biggest shows: That’s great. Nearly as strong as Reacher’s opening! (Both shows started with eight, binge-released episodes, so this comparison is apples-to-apples.) Notably, Prime Video scheduled the debut of Neagley to overlap with Reacher’s most recent season, to help drive tune-in. Obviously, I love smart release strategies like that. And even though I wrote “obviously”, it’s not really that obvious, since streamers don’t often take advantage of natural overlaps like this_._2 Other data backs how well Neagley performed. It opened at second place on Samba TV for two weeks and got 51.7 million hours on Luminate. That’s the eleventh biggest opening on Luminate since May of 2024 and tied with Bridgerton’s third season opening. That’s a huge opening! Its IMDb is solid too, a 7.7 on 24K reviews. Netflix’s latest edition in the “Monster” series—which started with Jeffrey Dahmer and comes from Ryan Murphy—did well too, opening to 24.7 million hours. That’s the biggest opening for Netflix since I Will Find You in June, and second biggest since March. Unlike the Reacher series, this franchise is trending downward, though. The first Monster show—Dahmer - Monster—was giant. More than anything, I think this reflects that Netflix running out of extremely popular—if that’s the right word?—serial killers to feature. Still, the data says this is a very good opening. It made it to third place on Samba TV for two weeks. It also opened to 40.0 million hours on Luminate. That’s not quite as elite as Neagley, but still very, very strong. I’ll be honest: my priors coming into any given week are that IP works to help drive buzz for new shows, but TV shows need to stand on their own even more than movies, so they will succeed or fail based on their quality. But these two spinoffs definitely worked. Quick Notes on TV The top show, film or special this week? Football, again. Specifically, Prime Video’s season opener of Thursday Night Football. The games run long (three hours) but mainly a lot of people watch each game. That adds up to a lot of viewership. Paramount released the second season of MobLand on an unusual day for that service, a Friday! Often, they put their new shows out on a Sunday, as they did last year with a run of shows (Lioness, Tulsa King and Landman). MobLand didn’t make Nielsen in its first week, but on Samba TV it got to eighth and seventh place. Luminate had a smaller opening too, only 5.3 million hours. MobLand missed the Nielsen charts for its first eight weeks, so this season is off to a stronger start. (Bonus note: the first season streams on both Prime Video and The Roku Channel, but I only have it as Paramount+ on those charts.) I’ve mentioned a few times that foreign-language originals do lower numbers than English-language originals on Netflix most of the time. But I don’t usually emphasize what country those originals come from, and observationally, they tend to be from Western or Northern European countries, in general. So credit to Not a Stranger, a Turkish Netflix original, for breaking through on Luminate, getting to 7.9 million hours in its first full week on those charts. As I mentioned last issue, Crew Girl ended up making the Nielsen charts in its second week. That’s still a soft performance compared to many shows, but again this, one looks affordable. And if you’re curious, here’s how it stacks up to some other sports romance shows: We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… …about a new data source and how it drives streaming viewership… ...what reality show is struggling in its latest season…. ...what Netflix film bombed…. ...How Reacher, Ted Lasso, and Lioness are doing on the charts… ...what obscure sport put up great viewership numbers… …how far streaming films are falling… …all the flops, bombs and misses for the last week… …and more… ...please subscribe! We can only keep doing this great work with your support. If you want an idea of just how much content you’d get in a full issue, check out this older issue. Coming Soon! Next week, we’ve got a double issue, then we’ll be all caught up with Nielsen’s data. Yes! The goal is to have my report out on the Monday after I get Nielsen’s data. So next issue, I’m looking at East of Eden, The Great British Baking Show, a Willy Wonka game show (that people are upset uses AI, but viewers might not care), and a Cosby show spinoff reboot on Netflix, and Brothers on Apple TV (starring Woody Harrelson and Matthew McConaughey). That’s about it for TV, but who’s going to win the streaming week, The Breadwinner or Backrooms on streaming? Answer: Toy Story 5. Plus Netflix has a Unabomber film and a new Tyler Perry film, Teenage Sex and Death at Camp Miasma tries to repeat The Substance’s run on MUBI, and Paramount+ has Jackass: Best and Last. Long term, Netflix is remaking Lonesome Dove. I love this choice, but man, there are a lot of westerns on TV right now. And they’re making Sega TV shows, including a Crazy Taxi TV show and Sonic show with an “edge”.
Why big insurers are investing in shared provider data
Health insurance partnerships and ventures aim to clean up messy provider directories.
Bears Release Frustrating News Amid Quasi-QB Controversy
Chicago Bears fans don't have a clear picture of where the team is heading at quarterback, and the Bears aren't helping matters. The post Bears Release Frustrating News Amid Quasi-QB Controversy appeared first on HEAVY.
College football mega boosters used to fund buildings. Now they buy QBs. What’s the payoff?
“It's absolutely a non-sustainable business model," said SMU booster Bill Armstrong. "But nobody can control themselves."
Alabama Football 2026: Previewing the Tennessee Offense
Will it be Faizon Brandon or George MacIntyre at QB? Who knows!?
Cowboys waive underperforming CB, promote Juanyeh Thomas, add Heisman-finalist QB
In his return stint, Juanyeh Thomas replaces former 5th-round pick Caelen Carson on the active roster. QB Kyle Trask joins the practice squad.
Staff Predictions: Michigan Football vs Indiana
In this week’s Roundtable, we discuss the QB change, takeaways from last week’s win, bold predictions for the Indiana game, and much more:
'Avatar: Seven Havens' episode 5 is chock-full of 'Last Airbender' Easter eggs
Plus, a treat for Korrasami fans!
Patrick Mahomes practicing Thursday
No limitations for Kansas City Chiefs QB Patrick Mahomes Thursday
Colts QB Anthony Richardson Sr. reportedly charged with marijuana possession
A bench trial has been scheduled for Jan. 4, 2027.
Lori's Stories: Make more money from your small business
Business profit strategist Dr. Mosongo Moukwa tells you how to get the most profit from your small business.
Texans QB C.J. Stroud bet on himself for a bigger payday, and that might be working out great
Nick Saban recalls kind gesture from Jalen Hurts amid ex-Alabama football QB health concerns
Nick Saban will remember his former Alabama football QB Jalen Hurts as a \
Trump shuffles key federal panel ahead of vote on his arch
Four Trump political appointees were added to the National Capital Planning Commission, which could approve the president’s project on Nov. 5.
Northwestern QB Aidan Chiles Deserves More Respect
Aidan Chiles has 1,172 passing yards, 15 total touchdowns and zero turnovers through five games. Northwestern's quarterback is proving he belongs among the Big Ten's best.
Falcons release veteran quarterback after Andy Dalton signing
The Falcons sign one veteran QB and release another.
Chargers sign former Bengals QB Jake Browning
The Chargers have signed former Bengals and Bucs quarterback Jake Browning.
Independent candidate for governor accuses Sen. Marsha Blackburn of favoring political self-interest over the people
Independent candidate for governor Lauren Pinkston made claims against frontrunner Sen. Marsha Blackburn, R-Tennessee. Pinkston claims that Blackburn’s office is more worried about political gain that the people.
Jenna Dewan’s new ‘DWTS’ dance partner revealed amid Val Chmerkovskiy controversy
Alan Bersten and Jenna Dewan will dance together on ‘Dancing With the Stars’ this week as Val Chmerkovskiy takes a step back from the ballroom following his comments directed toward judge Carrie Ann Inaba.
Ironworker challenges Rep. Max Miller as the Ohio congressman fights to hold seat amid abuse claims
Ohio Republican congressman Max Miller faces a tough reelection challenge from Democratic union ironworker Brian Poindexter.
North Phoenix sports bar, 2 Mesa restaurants cited for health violations
Several Valley restaurants were cited by health inspectors this week for handling food without washing hands and for keeping food at dangerous temperatures.
Former Chiefs Starting QB Could Help Eagles Replace Jalen Hurts
Former Kansas City Chiefs quarterback Gardner Minshew could help the Philadelphia Eagles after a season-ending setback for Jalen Hurts. The post Former Chiefs Starting QB Could Help Eagles Replace Jalen Hurts appeared first on HEAVY.
Former Panthers QB signs with Cowboys on Tuesday
A former Panthers QB has landed with the Cowboys.
Bryce Young a full participant Wednesday
Panthers QB Bryce Young off to good start to week with a full practice
HOMETOWN ENTERTAINMENT: Comedian Brad Williams bringing his “Tall Tales Tour” to Roanoke
Brad Williams brings Tall Tales Tour to Roanoke this month.
Tyler Shough practices in full Thursday
Saints QB Tyler Shough has been a full participant in first two practices of week
Novant Health to host drive-thru medicine take-back
Residents can drop off unused medications, syringes and vaping devices for free Saturday at Novant Health’s drive-thru collection event.
Devonian Health Group Provides Update on its Planned NYSE American Listing
/PRNewswire/ -- Devonian Health Group Inc. ("Devonian" or the "Company") (TSXV: GSD) (OTCQB: DVHGF) today provides an update on its proposed listing on the...
Carson Beck will not change role for Arizona Cardinals yet
Find out what Mike LaFleur said about rookie QB Carson Beck's role in Week 6.
Exiled Vikings QB Named Starter Once Again
The Giants have made their call at quarterback for Sunday, and a familiar name for Minnesota Vikings fans is getting another chance.
Airline High School students run their own store to build real-world business skills
Airline High School students are getting a hands-on lesson in business through the Viking Exchange, a student-run store designed to help prepare them for the workforce and life after graduation.
Michael Penix Jr. fully practices despite injury
Falcons QB Michael Penix Jr. fully takes part in practice Wednesday
Vikings Draft Scouting: Oklahoma State QB Drew Mestemaker
Will the Vikings find their franchise quarterback in the 2027 NFL Draft?
Former Michigan QB Joe Milton Poached from Cowboys
Former Michigan QB Joe Milton is reportedly signing with the Philadelphia Eagles after being poached from the Dallas Cowboys practice squad.
Former Broncos Cornerback Goes Off On Ex-QB Analyst
Former Denver Broncos star Aquib Talib isn't shy about speaking out and he didn't like Ryan Fitzpatrick's comments.
Georgia’s Last-Second Loss Sends Shockwaves Across the SEC
The #1 Georgia Bulldogs (6-1, 4-1 SEC) are one piece of a chaotic Saturday in the college football landscape. Georgia fell in shocking fashion to the Auburn Tigers by a score of 27-24. The Bulldogs were in the midst of a frantic comeback effort, but QB Gunner Stockton cost them the game with a late-game […] The post Georgia’s Last-Second Loss Sends Shockwaves Across the SEC appeared first on HEAVY.
Full practice for Patrick Mahomes
Chiefs QB Patrick Mahomes start week off with a full practice
HOMETOWN HEALTH: Doctor explains lung nodules and who should get screened, after Pope Leo XIV’s cancer diagnosis
about 1.6 million patients in the U.S. are diagnosed with pulmonary nodules every year.
Michael Penix Injury Update: Falcons QB’s Week 6 Status Revealed
Michael Penix left Week 5's loss to the Baltimore Ravens with a rib injury, but the former first-round pick should return to the field for Week 6. The eighth-overall selection in the 2024 NFL Draft, Penix began his career on the bench before taking over for an ineffective Kirk Cousins towards the end of his …
Drake Maye a full participant Wednesday
Patriots QB Drake Maye fully practices despite minor shoulder issue
Cardiologists Share 10 Foods to Avoid With High Blood Pressure
From processed meats to sugary drinks, here are the foods and drinks to cut back on If you have hypertension.
Former Vanderbilt QB lands new career opportunity
Diego Pavia is back in the headlines after an exciting career move.
State Health Plan moves some Atrium sites out of network after court setback
Atrium hospitals already designated as “access” level facilities under a September agreement, largely rural ones, would be exempt.
Rogers, El-Sayed battle over immigration, health care, and Iran in Michigan Senate debate
U.S. Senate candidates Mike Rogers and Abdul El-Sayed traded sharp criticism during a debate less than two weeks before Election Day, making their closing pitches to Michigan voters on issues including the cost of living, immigration enforcement, and the war in Iran.
Jameis Winston or J.J. McCarthy the starter?
New York Giants QB Jameis Winston was benched Sunday in Week 6, and QB J.J. McCarthy nearly led the team to a comeback win
Alohi Gilman reflects on playing alongside Chargers QB Justin Herbert
During his press conference, Kansas City Chiefs DB Alohi Gilman reflected on playing alongside Los Angeles Chargers QB Justin Herbert | @EdEastonJr
Obama Defends Rep. Ilhan Omar Amid Trump Administration Inquiry
Federal agents searched Ms. Omar’s Washington home last week and issued subpoenas to some family members in search of evidence of fraud in immigration paperwork.
Political scientist explains why race, not class, is at the heart of America’s 'democratic crisis'
As the United States celebrates its 250th anniversary, a new book examines America’s “racial hierarchy” and how it shaped the nation’s power structure.
NFL Draft QB rankings for 2027: Arch Manning's stock falls after 4th-quarter meltdown
Arch Manning's disappointing finish in an upset loss damaged his stock in Week 6.
The strange genius of Nathan Fielder, explained in 5 episodes
Nathan Fielder’s ‘You Can See Everything’ has everyone talking. But how do you even begin to explain his whole... thing? These five essential TV episodes are a good place to start.
J.J. McCarthy’s 243 Yards Put Giants QB Job in Play
Down 34-10, the Giants turned to Michigan's J.J. McCarthy, and now their starting job is open. #Michigan
Caleb Williams Injury Update: Bears QB’s Week 6 Status Revealed
Caleb Williams missed the past three games with a hamstring injury, but the Chicago Bears franchise quarterback will make his return to the field in Week 6. Originally selected with the first-overall pick in the 2024 NFL Draft, the USC product was widely believed to be a generational prospect coming out of college. While he …
Former Oregon QB Bo Nix Faces Uncertain Future With Broncos
Lingering injuries and a mid-season offensive shift have stalled the former first-round pick's momentum, forcing Denver to weigh his long-term potential against a massive looming contract extension.
Jalen Hurts does not take part in practice
Eagles QB Jalen Hurts misses practice and has been ruled out for Week 6
Faces cut out of Las Vegas campaign signs in political vandalism
Campaign signs for three Las Vegas candidates were vandalized near Cactus and Jones with faces cut out, as Metro Police report no incident was filed.
Casino Del Sol donates $20,000 to El Rio Health to bring medical care to Tucson’s unhoused
Casino Del Sol commits $20,000 to El Rio Health’s Street Medicine program, which brings medical care to shelters, parks, encampments and washes across Tucson.
Georgia’s Five-Star QB Commit Visits Michigan as Underwood Sits
Georgia's five-star quarterback commit visits Michigan days after Bryce Underwood lost the starting job. #GoBlue
I've lived with Microsoft's $6,000 Surface Laptop Ultra, and it's so close to being the best MacBook Pro alternative you can buy
Microsoft's top of the line Windows 11 PC is finally here, and it's giving the MacBook Pro a real good run for its money.
The plan to end the Ukraine war
Trump's diesel-deal feud with Zelensky obscures a more important effort
Chiefs QB Patrick Mahomes Reveals Personal Mistake Before Chargers Game
Kansas City Chiefs quarterback Patrick Mahomes admits to a family blunder while preparing to face the Chargers in Week 6. The post Chiefs QB Patrick Mahomes Reveals Personal Mistake Before Chargers Game appeared first on HEAVY.
Seminoles QB Daniels to Face a Very Different Clemson Team
Seminoles QB Ashton Daniels will face a very different, not so dominant Clemson defense.
Bob Chesney announces that QB Nico Iamaleava is undergoing surgery
UCLA head coach Bob Chesney announced on Monday that quarterback Nico Iamaleava will undergo surgery this week.
Baker Mayfield idle Thursday
Tampa Bay Buccaneers QB Baker Mayfield (thumb) remains out of practice Thursday.
Solon’s mayor finds new ways to grow city even as it runs out of land
Solon Mayor Eddy Kraus credits early zoning, tax incentives and a 'Say Yes' culture for turning the suburb into a 900-company industrial powerhouse.
Palmetto Sports Daily: Bryce Young gears up for 50th career start
PSD returns with a preview of the Panthers looking to stay hot against the Buccaneers.
How Caleb Williams' inner circle features Chicago star power
Bears QB Caleb Williams is part of a trio of young Chicago athletes whose friendship transcends sports.
Former 49ers WR Reuniting with Aaron Rodgers and Steelers
On Monday, October 19, while the San Francisco 49ers are taking on the Washington Commanders in Monday Night Football, former wide receiver Marquez Valdes-Scantling has found a new home in the NFL, and it’s a reunion with a QB he is very familiar with, Aaron Rodgers, and the Pittsburgh Steelers, according to multiple reports. Valdes-Scantling […] The post Former 49ers WR Reuniting with Aaron Rodgers and Steelers appeared first on HEAVY.
NFL Draft stock report- strong sell: Bryce Underwood, QB, Michigan
Rated the number one overall recruit, regardless of position, in the high school class of 2025, expectations were sky high for Bryce Underwood.
How GSN Doctoral Residents are Approaching Care for Military Women’s Health
A Navy nurse and GSN doctoral resident redesigned an Okinawa maternity unit, cutting off-guideline staffing from 18% to below 12%.
Falcons’ Tua Tagovailoa Faces Uncertain Future After Andy Dalton Signing
The Atlanta Falcons made a pair of quarterback roster moves on Monday. No, neither of them directly involved Tua Tagovailoa, Atlanta’s current backup QB. The fact that the moves happened at all, though, raised questions about Tua’s future with the Falcons. Falcons QB Moves The Falcons chose to sign free agent QB Andy Dalton, the […] The post Falcons’ Tua Tagovailoa Faces Uncertain Future After Andy Dalton Signing appeared first on HEAVY.
Where Panthers QB Bryce Young ranks statistically after Week 6
Panthers QB Bryce Young exits Week 6 as the NFL's leader in passing yards per game.
LSU Tigers Face Mississippi State Without Star QB
LSU hosts Mississippi State on Saturday as star QB Kamario Taylor sits out with injury. Get the latest stats, weather, and key matchups before the game.
Lamar Jackson Injury Update: Ravens QB’s Week 7 Status Revealed
Lamar Jackson suffered an ankle injury in Week 4, and the two-time NFL MVP left the game in a walking boot. While this was originally reported to be a minor injury, the two-time MVP missed Weeks 5 and 6 and is in danger of missing Week 7 as well. Originally entering the league as a …
Chargers' Justin Herbert gets significant trade report from ESPN insider
This update on the Chargers' QB should not come as a surprise.
Caleb Williams a full participant at practice
Bears QB Caleb Williams posts second straight full practice of week
UnityPoint Health brings pop-up innovation lab to Sioux City
This provided Unity Point team members the opportunity to take challenges with equipment and brainstorm with engineers to create solutions.
Columbia University and Max Planck Society team up to advance fusion energy science
Columbia University and Max Planck Society team up to advance fusion energy science. The new Max Planck Columbia Center will have a total budget of $13.3 million over its five-year term.
Political analysts on what could tip the balance in Georgia’s midterm elections
Finding common ground between Democrats and Republicans has been difficult. However, the nation’s two dominant political parties agree on one thing: the upcoming midterm elections matter for several reasons, chief among them control of Congress.
Seahawks Handed Blunt Sam Darnold Take Amid Turnover Concerns
Seattle Seahawks QB Sam Darnold is at the center of criticism as the Seahawks offense couldn’t get anything going against the Denver Broncos defense, resulting in a 17-14 Week 6 loss to the Denver Broncos on Oct. 15. Despite the defense limiting the Broncos’ offense to 17 points, that wasn’t enough to get the win. […] The post Seahawks Handed Blunt Sam Darnold Take Amid Turnover Concerns appeared first on HEAVY.
Suspect in fatal Mason business shooting not competent for trial
He is accused of shooting and killing 29-year-old Vincent "Vinny" Stoetzel.
HBO Max to premier Kordell Stewart documentary
HBO Max has released the trailer for the Kordell Stewart trailer, documenting the career of a Steelers QB ahead of his time.
Ubisoft plans cuts at German studios, adding to wave of workforce reductions
Ubisoft is planning to reduce its workforce in Germany, where it operates a trio of studios, by about 100 workers, Game File has learned. The company wants to offer employees buyouts to, should enough people accept, avoid having to lay anyone off. “In Germany, we initiated discussions with the Works Council last week regarding a proposed voluntary departure plan across Ubisoft Dusseldorf, Ubisoft Berlin & Ubisoft Mainz,” a company rep told Game File. A “works council” is a union-like group representing employees. “The voluntary plan is the primary measure being proposed to support the intended organizational changes,” the Ubisoft rep added. The company declined to confirm the scale of the potential headcount cut. Of the impacted studios, Mainz might be the best known to the public. It leads development of the Anno series and shipped the well-reviewed strategy game Anno 117: Pax Romana in November 2025. Berlin and Dusseldorf operate as support studios within Ubisoft’s creative network. Berlin recently supported the development of Rainbow Six Siege and the Rayman Legends Retold remake. Dusseldorf also contributed to those projects, as well as The Settlers and Ubisoft-branded escape rooms. Dusseldorf is the biggest of the three studios, with some 400+ workers, compared to just over 100 at the other two, a source familiar with the reductions and the teams told Game File. More than half of these new reductions of about 100 people are expected to happen at Dusseldorf. The planned cuts were announced at a town hall for the German studios on Tuesday of last week. In an email follow-up, the studio group’s managing director, Benedikt Grindel, said the cuts were intended to “best position our German studios for the future... with a clearer focus on their role, capabilities and organizational setup needed for the work ahead.” The email was an echo of the past. In January 2025, Grindel had emailed the Ubisoft developers in his region (or studio “zone”) to explain that a round of 185 cuts at the time, including about 65 at Dusseldorf, were “essential to improve our operational efficiency and ensure the long-term sustainability of our studios, the zone and the company.” A half-decade of continued job cuts Ubisoft has been aggressively cutting its headcount for years. At the end of September 2022, it had 20,729 workers. By the end of March 2026, that total was down to 16,590. Studio management is trying to trim costs as it grapples with a changing industry and a drought of releases, let alone hits. The company announced earlier this year that it had reduced its costs since 2022 by “nearly €325 million” ($362m) and planned to lower them through 2028 by another €180 million ($200m). In June the company said it was closing down its Winnipeg and Belgrade studios and cutting roles in its Barcelona team. Even commercial and creative success hasn’t spared studios from this ongoing company-wide contraction. As Game File was nailing down details around the proposed cuts in Germany, Ubisoft management was informing workers of cuts in its Singapore studio, which shipped a hit remake of Assassin’s Creed IV: Black Flag this past July. Some 70 positions in Singapore are being eliminated “to align the studio with upcoming production needs,” per a company rep’s statement to Game File. In early 2024, a large team in the Singapore studio launched the multiplayer pirate game Skull & Bones. It performed poorly but has been supported with regular content updates since. Many of Ubisoft’s studios around the world are heavily subsidized via regional grants and tax breaks. Singapore had been among them for years, but received no such local assistance in the 12 months ending this past March. News of the Singapore cuts broke today alongside word that Ubisoft is also proposing the closure of RedLynx, pending negotiations with officials. The Finnish studio behind the motorbike series Trials was founded in 2000 and sold to Ubisoft in 2011. As reported by VGC (and corroborated by Game File), Ubisoft management told employees it could not come up with a new, sustainable assignment for RedLynx. The 2025 workforce at Ubisoft Dusseldorf were straight-up cuts. This time, Ubisoft is hoping the reductions at its trio of German studios will largely come from workers taking a payout to leave. The company offered such voluntary dismissals at its Massive Entertainment studio (The Division) a year ago. For the German studios’ buyouts this time around, Ubisoft and the Works Council had discussed a formula that’d pay a worker’s monthly salary multiplied by 1.5 and by the number of years they’ve worked at the company, according to Game File sources. The formula is still subject to negotiations with the Works Council and has not yet been part of an official offer to workers. It could be adjusted up or down, and it could be supplemented with additional bonuses. Asked about the floated payout formula, a Ubisoft rep told Game File, “The terms of a potential voluntary departure program remain subject to negotiation with employee representatives. No final agreement has been reached, and we won’t comment on specific proposals while discussions are ongoing.” Game File is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Subscribe Item 2: Epic’s AI adventures Epic Games (Fortnite, the Unreal engine) is all-in on using AI to try to transform the way it makes video games and game-making tools. It’s leaders appear to be undeterred by any resistance among gamers and some game developers around generative AI—and instead emboldened by advances, particularly in AI-assisted programming. A recap of the last three days: On Monday, Bloomberg reported that Epic management told workers last week that development of an upcoming game combining Star Wars and Marvel characters would be “AI first.” Employees would be expected to use AI models such as Claude to code the game. A manager told Epic’s developers there would be “[n]o more hand-written code” and that art for the game would be “generated with full AI workflows,” per the outlet. Just ahead of that story running, Epic founder Tim Sweeney tweeted: “We have a huge pivot underway here at Epic, moving developers around to retool for maximum AI acceleration. The aim isn’t to do the same stuff with fewer people, but to enable everyone here to build MORE and BETTER stuff, and to bring the benefits to all teams using Unreal.” In a follow-up, Sweeney predicted that most game development processes would be at least three times faster a year from now than they were in January 2026, thanks to AI. To a person on X who told him he was failing to read the room, Sweeney said: “Much of the room wants it to be 2016 again, but it’s not. Our job, as the provider of tools and technology to much of the industry, is to design for the present that is and the future that will soon be.” On Wednesday, Epic announced it was releasing a faster launcher for its Epic Games Store marketplace. It did so by stating in a blog post as clear as could be that the launcher is an AI-enabled, vibe-coded project: Programming is hard. So, instead of doing that, we vibe coded a new Epic Games Launcher that’s way faster and more responsive than the current one, and has a new look. Programming is hard? That was unexpected phrasing from a company founded by a legendarily great programmer. Back in 2011, Sweeney told me that he’d picked up programming quickly as a kid and rejoiced at the power it gave him. “I could look at any program that anybody else had written and, with enough effort, build something cooler.” Item 3: The Xbox Labs experiment (and one of the people behind it) Microsoft’s Xbox division, which is flooding the zone with announcements lately, yesterday revealed a new internal tech-tinkering team called Xbox Labs. In the words of Xbox boss Asha Sharma Labs is “a small group of game makers, engineers and scientists whose job is to turn emerging ideas into things our players and developers can experience.” Conventional wisdom coming out of the announcement is that Labs is a team that’ll focus on ideas driven by generative AI. In her announcement, Sharma cited some of the dizzying achievements in tech and gaming over the past month as AI agents and other AI tools have been deployed to swiftly figure out how popular games work, then rebuild them and mix them up. She mentioned seeing ”games rapidly decompiled and rebuilt to run on hardware they were never originally designed to support” and said “[p]erhaps more surprisingly, we’ve seen many of the biggest games in the world have been remixed into the source code of another.” (Minecraft plus Elden Ring, for example, or Fortnite + Super Monkey Ball + Overwatch + Diablo + others.) Sharma also cited the work of Windows PC games being ported to run in browsers, a seeming reference to a recent AI-assisted fan port of Halo. Or perhaps Call of Duty or GTA. Sharma didn’t use the specific term “AI” in her memo, but she came close, citing AI “agents” and their potential for game-making tools that Labs could help craft: I think XBOX has an important role to play here. Coding became the first major workload for agents because they can write, run, and test software. Games share many of those same properties, and people spend more than 72 billion hours a year playing XBOX games, roughly five times the estimated time spent writing code worldwide. We’ve spent 25 years learning how to make great games, and I want our game makers to help shape what these new technologies make possible. As we learn, we’ll share the tools we build with developers across the industry, just as we always have. When I asked an Xbox rep if Labs was an AI-centric team, they said genAI was not the focus, describing it as having a broader mandate for using new tech in new ways in gaming. As an example, they pointed to Xbox’s recently launched disc-to-digital gaming usage rights program. Microsoft didn’t specifically name anyone involved full-time in Xbox Labs yesterday, but on social media and LinkedIn, I spotted Adrian Mato IDing himself as leading the creatio of tools at Labs and talking up the launch. Mato first caught my attention in late September, when he said on X that he was “starting to build a new team at Xbox focused on products and tools for how games get built and distributed as agentic tools become more capable.” At the time, he framed AI-based tools as a supplement to traditional game dev tools. “I don’t think we need to replace them,” he said. Since then, he’s publicly shown interest in AI and in games. He’s recently spent some of his X feed marveling at the power of AI agents and praising the lighting in the latest Gears of War. Following the Labs announcement yesterday, he enthused about the Xbox Labs’ stylish landing page. He wrote: “We built some fun tools to art-direct shaders in real time, experimented with interactive ASCII art, and sprinkled in lots of tiny details. “Move your mouse to leave a colorful trail that reveals the original footage, or interact with the video to trigger bursts of particles. “A lot of love went into making it all feel just right. “More to come”
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