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Trump taking notes from India? US$5,000 cash pitch draws ‘freebie’ comparisons
Indian politicians and commentators accuse the US president of mimicking South Asia’s election playbook to woo voters ahead of the midterms.
Scientists mimicking the Big Bang accidentally turn lead into gold
The physicists made an unexpected breakthrough
Wiener chatbot mimicking Chan draws rebuke from Pelosi
AI-powered web page portrays Chan as a “do nothing.”
Retail traders are still copying Leopold Aschenbrenner's portfolio
A website that allows investors to copy Aschenbrenner's trades has $28 million mimicking him, and up 30% from last week's lows.
Ukraine's new top general has an X doppelganger fooling thousands
The account on X, @Drapatyi_M, has posted 22 times in the last five days, mimicking the run-of-the-mill updates one would expect from an official.
Chinese team’s brain-mimicking chip ‘up to 478 times faster than Nvidia GPU’
New chip performs data storage and computation in a single memory array, enabling real-time modelling of complex brain structures, team says.
Netflix and Superheroes Are Having a Rough Stretch on Streaming....
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) I have a quick prediction before we start today’s article: You might see this data in future news articles. Not my specific charts or analysis, but the core trend I’ve been monitoring—Netflix is having a lackluster Q2—will become inescapable. Often, folks want to know “What does the data say?” Well, that’s what it says. I haven’t seen this analysis hit the trades really yet, but I have a feeling some other outlets are going to start making this case soon. Remember, you read it here first. You probably have read about the problems facing superhero films at the box office this weekend. Well, this week, I explore whether superheroes are dying on TV as well! And the data says: definitely maybe! We have a lot to cover in today’s Streaming Ratings Report, which covers the two weeks of 18-May and 25-May. Today, I’m just looking at TV, like Netflix’s disappointing Q2, superhero shows underwhelming, a few TV shows dropping off the charts, The Pitt finally ending its epic run on the viewership charts (and whether “view counts” change its status as one of the biggest shows of all time), all the flops, bombs and misses, and a whole lot more. Tomorrow, I’ve got a great rundown of the film side of things. Let’s dive right in! (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, Showlabs, TV Time trend data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of May 18th to May 31st, 2026. You can find a link to my terminology here.) Subscribe Television - Netflix’s Q2 Slump Continues Having analyzed streaming ratings for going on half a decade, I have learned to trust my gut, but I’m always relieved when I can find actual data to back it up. For example, after a string of very popular shows like Stranger Things, Bridgerton, The Lincoln Lawyer and The Night Agent came out, week after week, in January and February, my gut wondered if Netflix had enough new and returning TV shows to sustain them throughout the year. Since then, Netflix’s post-March slate of shows has not impressed me. This week seemed to feature a potential new hit, but then, like a classic Duffer Bros. TV show, there was a twist. I speak of The Boroughs, Netflix’s latest (and last) Duffer Bros. produced show. The pitch is “Stranger Things with older actors”. And it topped the Nielsen charts: With just two weeks of viewership, The Boroughs would have been a top 25 debut show last year: But here’s the twist: Netflix has already cancelled The Boroughs! What happened? Likely a few things. First, the show didn’t do as well globally as it did in the US. As What’s on Netflix showed, it lagged behind several other shows that got cancelled. Second, its completion rate was likely low; after an initial burst of interest, it quickly dropped off on the Samba TV and Luminate charts. Third, the Duffer Bros. left Netflix for Paramount, and that may have factored into Netflix’s decision here. (Though I tend to believe that if a show is doing well, Netflix would have kept greenlighting seasons.) Still, just because I can explain why Netflix may have cancelled this show doesn’t mean I’m justifying it. In particular, as I’ve noted before, Netflix is losing a lot of their bigger shows as they reach their natural ends, and they need to replace those shows. This show had the hallmarks of a big new genre show, and it’s their biggest hit of the last few months (in the US at least), but now it’s done. Netflix’s other show this week—The Four Seasons, the second season of the “hit” show from last year—definitely disappointed. Its sophomore season had about half the viewership of the first, only 12.7 million hours. It also only had a two week run on Samba TV, and its numbers were all down on Luminate too. In other words, even with two successes, the Q2 slump for Netflix looks real: I could add to the list of disappointments: Both Lord of the Files and Man on Fire had short runs on the Nielsen charts. Running Point’s sophomore season also opened to about half its viewership, similar to The Four Seasons. A Good Girl’s Guide to Murder’s second season—see below—didn’t even make any of the three viewership charts I track, unlike the first season. Netflix is absolutely having a dismal second three months of 2026. If this Nielsen data is any indication, and I think it is, I think this will show up in Netflix’s engagement report, and maybe even their financial outcomes. And the rest of June doesn’t look much better. We have two hit shows coming back—Sweet Magnolias, one of their quietest big shows, and Avatar: The Last Airbender, a big hit for them in 2024—but the other big swings are limited series crime thrillers i.e. no future season potential. Like I said above, sometimes when I uncover a juicy nugget like this, other outlets end up writing very similar articles mimicking the data without credit. We’ll see if that happens this time! Share Television - The State of Superhero Shows on Streaming When I first heard the pitch for Spider-Noir—a Sony TV show on Prime Video that binge-released eight episodes first on MGM+ then on Prime Video two days later—I had my doubts. It’s a live-action Spider-Man show set in the 1930s, starring Nicholas Cage, based on a cameo of a character in Spider-Man: Into the Spider-Verse. No, seriously, that’s the pitch. That could either go terrifically well or horribly wrong. Great because, Spider-Man. He’s the biggest superhero we have. I’ve seen tracking numbers that put the new _Spider-Man: Brand New Da_y as the blockbuster of the year and initial pre-sales back that up. And yet this Spider-Noir pitch feels very esoteric. (Also, the eight-episode binge release feels very “Amazon copying Netflix” again.) So what’s the data say? And what does this say about the future of superhero shows?
AI As Conscious As That Toy Bird Is Thirsty
OpenAI and the like are using our fantasies about technology to bilk investors, if we want to protect the public we need to establish the difference consciousness and something mimicking it
In 2018, Scientists Recorded An Orca Mimicking Human Speech For The First Time
Included in the repertoire are such human classics as "hello", "bye bye", and a long farting noise.
Trump Budget Seeks to Fund NASA’s Lunar Base, Cut Total Spending
The White House is once again asking Congress to cut NASA’s science budget nearly in half, mimicking an effort last year that was rejected by lawmakers.
After Centuries of Destruction, Scientists Have Figured Out How To Best Restore Oyster Reefs
Scientists found that mimicking the geometry of natural oyster reefs can significantly improve the survival of young oysters in restoration efforts.
Scientists mimicking the Big Bang accidentally turn lead into gold
The physicists made an unexpected breakthrough
One possible recipe for life on Titan is a bust
An experiment mimicking conditions on the Saturn moon suggests that cell-like bubbles don’t form in methane lakes, puncturing hopes for alien life.
Keir Starmer accused of ‘mimicking Trump’ with Middle East crisis TikTok post
PM justifies position in social media post on US-Israel war on Iran using Dire Straits song Money for Nothing
‘A Long Speech’: Trump Prepares for State of the Union
President Trump does not like to practice reading the speech out loud, but he spent time mimicking the setup of the House chamber, officials familiar with his plans said.
Scientists Close In on Breakthrough Vaccine for a Global Health Threat
A new vaccine approach could offer protection against chikungunya by safely mimicking the virus and activating the immune system.
Anthropic joins OpenAI's push into health care with new Claude tools
Anthropic’s new offerings allow users and providers to work with medical data, mimicking similar moves by OpenAI.
A simple chemistry trick could end forever plastic
Seeing plastic trash while hiking inspired a Rutgers chemist to rethink why synthetic plastics last forever while natural polymers don’t. By mimicking tiny structural features used in DNA and proteins, researchers designed plastics that remain durable but can be triggered to fall apart naturally. The breakdown speed can be precisely tuned, from days to years, or switched on with light or simple chemical signals. The discovery could reshape everything from food packaging to medicine delivery.
Israeli scientists work to remove atmospheric CO2 by mimicking weathering of rocks
Hebrew University experts continue in footsteps of Open University researcher who built special reactor that flushes CO2, seawater through rock, before his untimely death from cancer
Incredible close-up of spider silk wins science photo prize
Duelling prairie chickens, a snake-mimicking moth and a once-a-year sunrise at the South Pole feature in the best images from the Royal Society Publishing Photography Competition 2025