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Toy Story 5, Backrooms and The Breadwinner Vie to Become the Second Biggest Film This Year...
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Often, people blame “data” for ruining Hollywood, when I’d argue that hype (which can often be debunked by data) is often worse, as you can see in these two headlines. To use a common meme, here’s how it started: and how it’s going: Earlier this year, I read countless (and I mean countless) articles (in almost every mainstream media outlet) about how Heated Rivalry was a huge hit and that it “heated” interest in hockey. But Heated Rivalry wasn’t a huge viewership hit compared to the hype: [ ](https://entertainment.substack.com/p/you-cant-eat-buzzdid-heated-rivalrys) [ You Can’t Eat Buzz…Did Heated Rivalry’s Buzz Translate into Actual Viewership? ](https://entertainment.substack.com/p/you-cant-eat-buzzdid-heated-rivalrys) Entertainment Strategy Guy · Jan 22 [ Read full story ](https://entertainment.substack.com/p/you-cant-eat-buzzdid-heated-rivalrys) In this case, the hype (Heated Rivalry is really popular) belied the data (It didn’t make the top ten charts, meaning it wasn’t a huge hit.1) Even worse, every time I write about this, I get a lot of negative feedback, hence why I only sparingly mention the show these days or add lots of caveats when I write about it, but this just further cements the hype. But companies, and the executives leading them, have to determine strategy based on reality, not media coverage. The NHL committed real marketing dollars to a campaign that didn’t work. Sure enough, the latest NHL season opened to under a million viewers. At some point, you have to focus on what the data says, because real dollars are at stake. And that’s why we have the Streaming Ratings Report! To provide and analyze cold, hard data. Luckily, this week, I can be positive and take a look at a huge opening on streaming, along with a very buzzy horror film that customers kind of like, but don’t really love. And a comedy that tried to rebound on streaming. Today, I’m covering two weeks—21-Sep and 28-Sep—so we have a lot to discuss (nearly 5,000 words worth), including a series of film misses for Netflix, another argument for weekly-released TV shows on streaming, another sitcom tries to avoid the comedy curse, Netflix has two new game shows (one powered by AI), Reacher falling off the charts after a huge run, Prime Video tries its hands at the romcom game**,** a look at the WNBA’s big season, a big night for the VMAs on CBS and MTV, all the flops, bombs and misses, and a whole lot more. (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of September 14th to October 4th, 2026. You can find a link to my terminology here.) Subscribe Film - Two Hits and a Miss Come to Streaming… Three very interesting films came to streaming in one week, and I like comparing them since they show the range of theatrical films. One was a huge blockbuster, one was popular, and one was neither. One is a horror film, a buzzy genre; one is a comedy, a struggling genre; and one is an animated family film, the king of the box office. One went to a tiny streamer (HBO Max), one went to a second-tier streamer (Disney+), and one went to the biggest (Netflix). So… If you just went by box office, you’d expect Backrooms—the $197 million grosser, and partner of Obsession for “YouTube Horror Summer”—to dominate on streaming. If you read this report, though, you know that horror films don’t do great on streaming, and that’s the case again. Backrooms opened at 3.8 million hours according to Nielsen, and had 3.9 million hours in its second week. Here’s how that stacks up to other HBO Max films: We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… ...why I don’t buy Backrooms budget… …two new games shows arrive on streaming… …another sitcom struggles… ...another argument for putting out shows weekly on Netflix... ...and a whole lot more, nearly 5,000 words more... ...please subscribe! We can only keep doing this great work with your support. If you want an idea of just how much content you’d get in a full issue, check out this older issue. Coming Soon! Next week, I’ll be taking a look at the eighth season of Hulu’s The Kardashians, answering the question: will this show ever make the charts? If Mormon wives can make it, surely one of social media’s most popular families can as well. Also, Prime Video has a new horror show based on popular IP, Carrie, Netflix has a horror show starring Josh Hartnett, Below, and Apple TV has a UK import, Small Prophets. Plus a bunch of movies like Disclosure Day heading to Peacock, The Housemaid coming to HBO Max, Ben Affleck’s latest on Apple TV, Animals, and Matchbox the Movie on Apple TV, a John Cena action comedy inspired by Hasbro’s toy cars. The week after is even busier! I’ll look at another IP-based horror show, Crystal Lake, a new MCU show on Disney+, VisionQuest, season two of The Lowdown on FX/Hulu, the fourth seasons of The Diplomat on Netflix and Tulsa King on Paramount+, another season of Love is Blind, and four straight-to-streaming films: Netflix’s Sacrifice (starring Chris Evens, Anya-Taylor-Joy, Vincent Cassel, John Malkovich, Salma Hayek. Charlie XCX), Apple TV’s Tenzing (starring Tom Hiddleston and Willem Defoe), Prime Video’s Love of Your Life (Margaret Qualley) and Masterplan (Stanley Tucci) and a whole lot more, somehow. Long term, here’s some huge IP news: a Game of Thrones movie is coming to theaters, Game of Thrones: Aegon’s Conquest in 2029, while Jon Watts (who helmed three of the most recent Spider-Man movies) is directing the next Star Wars trilogy, to be written by Simon Kinberg. I’m cautiously optimistic for both. It feels obvious to say that making good movies matters, but for bets this big (Star Wars is on a swoon, Game of Thrones hasn’t been to theaters yet), the quality has to be there.
AMD Ryzen AI Halo Review - Local-AI Powerhouse with 128 GB of Memory
The AMD Ryzen AI Halo is great at running local AI workloads, featuring a Ryzen AI Max+ 395 APU with 128 GB of unified memory in a compact form factor. It excels at handling large models, enabling tasks that most consumer GPUs struggle with. With AMD AI Playbooks, getting started is simple, allowing you to explore the frontier of AI at home.
Your Voice, Your Vote: Adam Musgrove, Douglas County sheriff candidate
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Christin Applegate reveals doctors misdiagnosed her with multiple sclerosis 5 years ago
Christina Applegate revealed she was misdiagnosed with multiple sclerosis, breaking down in tears as she explained that “something else is going on” after doctors said she actually didn’t have MS.
12 rising actors you didn’t know have famous parents
Having famous parents doesn’t necessarily get you the role — but it does get you in the room. Read about 12 nepo babies on the rise, including who their parents are and where you recognize them from.
Cindy Crawford breaks silence on son Presley Gerber’s death: ‘We are beyond heartbroken’
Cindy Crawford has penned a heartfelt tribute to her son, Presley Gerber, nearly one month after his death at 27: ‘So proud of how he showed up in the world.’
Mayim Bialik says it was ‘difficult’ to see Chuck Lorre on ‘Big Bang Theory’ amid Charlie Sheen scandal
‘Big Bang Theory’ star Mayim Bialik is opening up about how ‘difficult’ it was to see series creator Chuck Lorre on the sitcom set amid his falling out with ‘Two and a Half Men’ star Charlie Sheen.
RJ Mitte’s mom says there were ‘struggles’ between ‘Breaking Bad’ star and fiancée before his death
RJ Mitte’s mother, Dyna Mitte, says there were ‘struggles’ between the ‘Breaking Bad’ star and his fiancée, Kennedy Suarez, before his death.
Your Voice, Your Vote: Stanley Langlow, Chelan County sheriff candidate
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'All INdiana Politics': Secretary of State candidates face off on voting reform and business portals
INDIANAPOLIS — The race for Indiana Secretary of State is taking center stage as four candidates vie to lead the office responsible for state elections and business licensing. The contest features former congressional aide Max Engling running as the Republican nominee, lawyer and former Marine Corps infantry officer Beau Bayh carrying the Democratic banner, small […]
When does ‘Dexter: Resurrection’ season 2 premiere? Everything we know about the new killers
Michael C. Hall dodges old allies and faces new killer foes in ‘Dexter: Resurrection’ season 2, premiering on Paramount+ very soon. Here’s everything you need to know, including who’s joining the cast and who’s returning.
Alexis Levine presents theory for why only women have been voted out of ‘Survivor 51’
Alexis Levine presents her theory for why only women have been voted out of ‘Survivor 51’ and reveals a crazy, bloody scene that did not make it to air.
‘Halloween Baking Championship’ winners: Where are they now?
They came, they baked, they conquered. Catch up with all 11 past winners of Food Network’s ‘Halloween Baking Championship’ and see where their sweet victories have taken them.
Paxton campaign showing ‘desperation’ with manufactured story: Political commentator
In the final days until election, President Trump is set to hold another rally in Texas for Republican Senate candidate Ken Paxton. MS NOW National Reporter Rosa Flores shares what she is hearing from voters there. MediasTouch Journalist Adam Mockler, Democratic Strategist Basil Smikle, Bloomberg Businessweek Journalist Max Chafkin, and Rolling Stone Magazine Politics Reporter Nikki McCann Ramirez join the Group Chat with Stephanie Ruhle to share their analysis.
Miley Cyrus reveals what happened during supernatural visit from Dolly Parton
Miley Cyrus revealed at her Hollywood Bowl performance that she had a ghostly encounter with Dolly Parton after the icon died earlier this year: ‘I know she’s here with me.’
Jessica Lange ranks her ‘American Horror Story’ characters: ‘I loved the whole world we created’
‘American Horror Story’ star Jessica Lange ranks her four iconic characters: ‘I loved the whole world we created.’
Chuck Lorre claims Les Moonves made ‘no f---ing way’ gesture at Jon Cryer’s ‘Two and a Half Men’ audition
Chuck Lorre recalls casting ‘Two and a Half Men’ in his new memoir, ‘Sitcom,’ and being told by the network, ‘We don’t want to hear the words ‘Jon Cryer.’’
Ted Danson ‘almost didn’t forgive’ Larry David over this ‘Curb Your Enthusiasm’ plotline
Ted Danson ‘almost didn’t forgive’ Larry David over a ‘Curb Your Enthusiasm’ plotline that involved Danson’s IRL wife, Mary Steenburgen.
Your Voice, Your Vote: Tyler Caille, Douglas County sheriff candidate
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The strange genius of Nathan Fielder, explained in 5 episodes
Nathan Fielder’s ‘You Can See Everything’ has everyone talking. But how do you even begin to explain his whole... thing? These five essential TV episodes are a good place to start.
Ironworker challenges Rep. Max Miller as the congressman fights to hold seat
Janie Grosjean was torn about voting for embattled Republican Rep. Max Miller this year.
Christina Applegate says she’s ‘scared’ after MS misdiagnosis: ‘I feel lost’
Christina Applegate said on Tuesday’s episode of her ‘MeSsy’ podcast that she is feeling ‘lost’ after being misdiagnosed with multiple sclerosis for years.
Ironworker challenges Rep. Max Miller as the Ohio congressman fights to hold seat amid abuse claims
Ohio Republican congressman Max Miller faces a tough reelection challenge from Democratic union ironworker Brian Poindexter.
Alyssa Farah Griffin shades Meghan McCain with jab at latter’s iconic Joy Behar fight
‘The View’ cohost Alyssa Farah Griffin and producer Brian Teta shaded Meghan McCain in a reference to the latter’s iconic on-air clash with Joy Behar: ‘May have to ask her on air if she missed me.’
iPhone Duo orders limited to two per customer as Apple tackles scalping
Apple is limiting iPhone Duo orders to a maximum of two per customer in the US, UK, and elsewhere after...
How many tribes is too many ‘Survivor’ tribes?
How many tribes is too many ‘Survivor’ tribes? Cast your vote for how many tribes is the perfect number.
Yankees' Max Fried: No health concerns entering winter
Yankees' Max Fried: No health concerns entering winter
How Is Imanol Alguacil Improving Olympiacos
Imanol Alguacil has revitalised Olympiacos through tactical ball retention and defensive stability, securing vital victories while maximising squad depth to narrow the gap at the summit.
Oats vs. Quinoa: Which Has More Protein?
While both oats and quinoa are healthy, there are some nutritional differences between the two, including in their levels of plant-based protein and fiber.
Martin Short mercilessly roasts Conan O’Brien: ‘You look like Ed Sheeran in a funhouse mirror’
Martin Short mercilessly roasted Conan O’Brien on his podcast for minutes on end, calling him ‘Carrot Bottom,’ ‘Ed Sheeran in a funhouse mirror,’ and ‘a human surrender.’
Somon Air selects Moment’s wireless inflight entertainment platform for new 737 MAX 8 fleet
Somon Air is introducing inflight entertainment for the first time across eight new Boeing 737 MAX 8 aircraft.
Ohio State names Chandrasekaran dean of Fisher College of Business
The Ohio State University has named Aravind Chandrasekaran (AC) dean of the Max M. Fisher College of Business, pending Board of Trustees approval. Chandrasekaran has served as interim dean of the college since June 2025, building on more than 15 years as a faculty member, scholar and academic leader at the college. He will also continue to ho...
Kyle Kennedy, RFK’s granddaughter and Kathie Lee Gifford’s step-granddaughter, dead at 42
Kyle Kennedy, the granddaughter of Robert F. ‘Bobby’ Kennedy and Ethel Kennedy, died last month, years after suffering a spinal cord injury.
DOJ Charges 15 in Nearly $2B Calif. Health Care Fraud
DOJ Charges 15 in Nearly $2B Calif. Health Care Fraud
Love Is Blind’s Sarah addresses conflicts with John over anger issues, politics
‘Love Is Blind’ season 11 star Sarah spoke to EW about John’s reaction to his phone bill, and how their politics could affect their relationship.
Supreme Court’s conservatives have let down democracy, Justice Kagan says
Two weeks before the midterm elections, liberal Justice Elena Kagan bluntly sized up the Supreme Court handling of election and voting-related cases, saying, “The court has kind of blinded itself to the very deleterious effects of their rulings on how the political system works.”
Maximus to acquire IT contractor for $660M
Tysons government contractor Maximus announced Monday that it plans to acquire Agile Defense for $660 million in cash.
Jenna Ortega details her most intense and specific OCD symptoms
Jenna Ortega is opening up about the repetitive actions that she performs as part of her struggles with obsessive compulsive disorder.
‘High Potential’ star Matthew Lamb, 14, reveals his mother died: ‘Still doesn’t feel real’
‘High Potential’ star Matthew Lamb, 14, shared a heartbreaking message announcing the death of his mother: ‘There’s so much she is going to miss in my life.’
‘Carrie’ season 2 renewed after Mike Flanagan teased 3-season plan
‘Carrie’ season 2 is officially a go after Mike Flanagan teased a 3-season plan for his adaptation of the famed Stephen King novel.
Ava Max, Stephani Parker highlight Sunday’s gameday entertainment
Multi-platinum singer-songwriter Ava Max will perform at halftime while Stephani Parker will perform the National Anthem.
Apple's Touchscreen OLED MacBook Pro: Everything We Know
Apple is working on a high-end MacBook Pro, and it's nearly ready to launch. It will have several firsts in a Mac, including an OLED display and a touchscreen. Design Apple hasn't redesigned the MacBook Pro since the launch of the M1 Pro and M1 Max models in 2021, so it's due for a new look. The new MacBook Pro is expected to feature some minor design changes.
Tyrese Maxey assesses Sixers after preseason finale loss to Celtics
Tyrese Maxey assesses the Philadelphia 76ers after a preseason finale loss to the Boston Celtics.
Alyson Hannigan uses real ‘Buffy’ set pieces as Halloween decorations, including iconic Spike prop
‘Buffy’ star Alyson Hannigan decorates her house for Halloween with set pieces from the show, including iconic Spike prop.
‘Dancing With the Stars’ sees Heath Ledger tribute, first 10s, and twist ending on ‘Dedication Night’
Julia Stiles, Tatyana Ali, and more of ‘DWTS’ season 35’s standout celebrity cast cranked up the waterworks for ‘Dedication Night,’ which saw a Heath Ledger tribute, a gender reveal, and a twist ending.
Amazon Offers $900 Off 2026 16-Inch MacBook Pro With M5 Max Chip
MacBook Pro deals have been getting steeper and steeper over the past few weeks, and today Amazon has introduced the biggest discount yet on one model of the 16-inch MacBook Pro. You can get the M5 Max model with 36GB RAM and a 2TB SSD for $3,499.00, down from $4,399.00. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Adam Levine recounts ‘really uncomfortable’ performance for rock legend on ‘The Voice’
Adam Levine recounts ‘really uncomfortable’ performance for rock legend on ‘The Voice.’ It happened 14 years ago.
Val Chmerkovskiy will not dance on DWTS this week after his comments about Carrie Ann Inaba
Val Chmerkovskiy, who is partnered with Jenna Dewan, will be absent from the ‘Dancing With the Stars’ ballroom this week after his heated comments about Carrie Ann Inaba’s judging.
Hilary Swank reveals how she kept her pregnancy at 52 a secret
Hilary Swank says it wasn’t that difficult to keep her third pregnancy a secret thanks to people in her life being so ‘respectful of my privacy.’
OKC's largest private employer Integris set to join Kaiser-backed Risant
Integris Health will join Risant Health in a merger that officials say will not result in layoffs or leadership changes.
Electronic Arts Closing BioWare, Laying Off Hundreds
Around 400 people are expected to be laid off across Electronic Arts
Could This Centuries-Old Seafood Delicacy Hold Clues to Better Brain Aging?
Sea pineapples, a type of sea squirt known as meongge in Korea and hoya in Japan, contain compounds with potential anti-aging benefits. A study found that plasmalogens extracted from these marine animals improved memory, reduced brain inflammation, and promoted black hair growth in aging mice. But could eating this seafood offer similar benefits to humans?
Streaming’s Biggest Show Returns…and a Buzzy Genre Struggles
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Obviously, the big news of the week (if not month) is Netflix letting go of executive Bela Bajaria, their chief content officer. I’m going to cover this in my next “Most Important Story of the Week”, but I also have a data angle that I might publish before then. (Too much news this month, am I right?) But first, I have a bonus Streaming Ratings Report issue for you. Today’s article is a bit of a grab bag of topics I’ve wanted to write about, but couldn’t squeeze into the (already very long) Streaming Ratings Report issues. The NFL drives huge viewership numbers, so I’ve got a look at that. A whole bunch of TV shows returned to the traditional broadcast channels, and I have thoughts. And I have a quick look at adult animated shows, since a couple flopped earlier this month. Plus, the Emmys aired earlier this month, and we got some fun data bout how popular those nominated shows are and why I’m not optimistic about the show’s future. That’s a lot, so let’s dive right in. Subscribe Sports - Football Remains the King of Streaming Over the last two Streaming Ratings Reports, I sorta ignored the biggest “show” each week. (I was tempted to say “piece of content” but I know that word bugs folks.) In my database, I call these “specials”, and they sure are special. I speak of the king of American TV: football!!! Streaming football is back and, unlike some other sports, it routinely dominates all viewership. Probably the best way to show this is to update one of my favorite graphics, the “40 Million Hour Club”1 since football games have joined that club each week they’ve premiered: (Yep, that’s the data through 28-Sep, the first four weeks of the season. As a reminder, I take the average minute audience provided by Nielsen, factor out a percentage of linear TV viewers in home markets, and multiply the run time by the three-hour runtime.) Again, the numbers are huge. Let’s start with Netflix. They grabbed the rights to the bonus opening week NFL Kickoff game (which was on YouTube last year) and it put up 18.5 million viewers on average. That nets out to 47.4 million hours of estimated streaming hours. That’s good! Though, notably, it’s well below Christmas Day games from previous years. Compared to other streamers/broadcasters, that’s a bit of a mixed result. On one hand, Netflix’s 18.5 million average is about what YouTube claimed last year, though Nielsen used a bespoke methodology at that time, so I trust this viewership figure more. So that’s good. (The game also shifted from a Friday to a Thursday and that could have helped the viewership as well.) And Netflix continues to best Prime Video in total viewership—as you’ll see next—though Netflix has had much higher-profile (opening week and Christmas Day) games. NBC/Peacock’s opening game the night before averaged 25.1 million average viewers, which is just much bigger than Netflix (or Prime Video). That’s the big caveat to all streaming viewership records: even in success, they can’t compete with traditional linear TV. Previously, I called this my “hierarchy of viewership”, and the data keeps supporting that thesis. The downside for NBC is that this game’s viewership was down compared to previous years, though it may be a counting issue. Here’s a great chart from Sports Media Watch: Indeed, looking at all the opening week games across all windows, Netflix still lags the other primetime windows, but does well compared to the afternoon games: I saw a few folks make the case that streamers still lag traditional broadcasters in reach, and I’d add they really lag compared to “broadcast plus streaming” options like NBC/Peacock, ESPN/Disney+ and CBS/Paramount+. The best data I saw for this came from Samba TV, who charted reach through the 2025 season, and, wow. (Samba TV’s numbers are historically lower than Nielsen’s, so don’t compare their household figures to Nielsen’s hours, but use them as a proxy for the relative reach of the streamers.) The good news is Prime Video is NOT having a down year. Their opening Thursday Night Football game reached 18.6 million viewers (about what Netflix got), but that’s a high for Prime Video on Thursdays and the biggest Thursday night game since 2015. The TNF games the weeks of 21-Sep and 28-Sep continued this streak, getting 43.1 (16.8 million average viewers) and 42.5 total hours (16.6 million average viewers), which were both up from last year. Still, that continues the (typical) season slide: (For those new-to-streaming-football-numbers folks, the viewership declines for Thursday Night Football as the year goes along.) Overall, it appears as if Prime Video is now part of the “football habit”, be it for customers at home or out at places like bars and restaurants. And its viewership is slowly catching up to broadcast. One last chart shows this. Last season, Nielsen started adding out-of-home viewership to the charts, so I try not to do season-to-season comparisons as I did for the first few years. And while Nielsen added Big Data viewing this year, I’m going to compare the last two seasons. Here’s that chart, which shows the season-over-season gains: When it comes to streaming football, we have to keep a few seemingly contradictory thoughts in our head… First, streaming doesn’t come close to matching broadcast’s reach and, thus, viewership. Second, even with that gap, football is still the biggest “thing” on streaming. It’s very, very popular. Third, while some methodology changes have likely helped Prime Video’s numbers, their viewership does appear to be growing. Lastly, yeah, the NFL started the season off poorly, with week one dragging down the numbers in year-over-year comparisons. However—and again, methodology changes may have helped this—the viewership grew compared to previous seasons over the next couple of weeks. So football is still king. On streaming and off. Television - Adult Animation Continues to NOT Make the Streaming Charts In the last two reports, two adult-animated shows whiffed: Netflix’s animated comedy, Dang! Paramount+’s Sega-video-game-inspired fantasy/comedy, Golden Axe. Neither made the charts, but that’s usually the case for animated shows. I mean, here’s literally every animated show that’s made the Nielsen Original charts since the start of 2025: And one of those shows is G_abby’s Dollhouse_! A kids show! The problem with charts like this is that they don’t give you a sense of how many shows miss the charts. Netflix had at least eleven animated flops, including comedies like Big Mouth (a show everyone assumed was popular in the pre-Streaming Ratings Era), Long Story Short, Haunted Hotel, Mating Season, Strip Law, and Alley Cats, and action shows like Blood of Zeus, Castlevania: Nocturne, Devil May Cry, Splinter Cell: Deathwatch, and Tomb Raider: The Legend of Lara Croft. Prime Video had at least six animated misses, two in the same universe (Hazbin Hotel, Helluva Boss), three more comedies (#1 Happy Family USA, The Second Best Hospital in the Galaxy and Kevin) and an action show (The Mighty Nein). Disney+ had MCU and Star Wars animated misses (Eyes of Wakanda, Marvel Zombies, Star Wars: Visions, Star Wars: Maul – Shadow Lord, and Star Wars: Tales of the Underworld) but I can’t tell how many of those shows were geared towards adults. HBO Max had Harley Quinn and Hulu had Solar Opposites. None of these shows made the charts! That’s a lot of misses! If I remade the chart with all those misses, here’s how it would look: Listen, I know the counter arguments. First, it’s cheaper to produce animated shows than live action. Fair enough, but with viewership this low, even that cheaper price point starts to not matter. Second, just look at the acquired charts. Hit animated comedies can generate viewership for years! Shows like The Simpsons, South Park, Family Guy, and Bob’s Burgers do really, really well. Fair enough, but streaming has failed to recreate the dynamic that Fox has mastered so well. That’s a problem for streaming still. Television - Emmys! The annual Emmys broadcast was a few weeks ago, and I’ve got data on how the nominees performed on streaming, plus hot takes on this year’s viewership (and the big news about the broadcast’s, er, streamcast’s future). We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… The top Emmy-nominated shows… ...why I’m worried about the future of the Emmys telecast... ...the pros of broadcast television ...and the cons... ...please subscribe! We can only keep doing this great work with your support. Coming Soon! Next week, we’ve got a double issue (since the weeks of 21-Sep and 28-Sep were so light), but then I’ll be all caught up after a deluge of streaming ratings data from Nielsen in September. In the meantime, I’m going to try to take a look at Netflix’s stats to explain why Bela Bajaria is out. But even light weeks give me plenty to talk about. The Great British Baking Show returns to Netflix and Apple TV has a buzzy new star-studded comedy. And Netflix has a controversial-but-appears-to-be-popular new game show. Plus big films like Toy Story 5, Backrooms and The Breadwinner head to streaming. And is East of Eden a hit? After that, The Kardashians return to Hulu, Prime Video has a reboot of Carrie, and Netflix has a horror show, Below. Disclosure Day heads to Peacock, The Housemaid heads to HBO Max_,_ a new Ben Affleck film, Animals, lands on Netflix, and Apple TV has a new John Cena action film based on, checks notes, Hasbro’s Matchbox toys. Okay. Longterm, some interesting TV production news. HBO Max ordered How to Survive Without Me, starring Kaley Cuoco, Joshua Jackson, Ray Romano and Rita Wilson, for fifteen episodes! I love that some streamers (or, at least, HBO Max) are finally ordering TV shows with more than eight episodes. In less wise production news, Landman does not appear to be coming back this year, since it just started production. Frankly, I don’t love this (get your shows out on time) but Landman is so popular, I doubt it matters.
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