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Results for " lucy smith " 2 found 🔀 AI-powered Shuffle
Lucy Smith: “The boundaries of the entertainment business are changing”
The Director of Mipcom Cannes and MIPJunior describes the highlights of next week’s market, which will explore the global transformation of the media business.
MIPCOM 2026 expands creator economy programming, embraces vertical content and generative AI
The worlds of legacy entertainment and creator content are becoming ever more intertwined--and MIPCOM wants to be the nexus where they meet. Lucy Smith, "We don't see the creator economy and mainstream media as two separate worlds anymore. They are increasingly part of the same entertainment business," Smith says. "Creators are building audiences, businesses and valuable IP. Studios and platforms are looking for new talent and new ways to reach audiences. Brands are becoming content partners and investors."