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Giants' John Harbaugh defends Kayvon Thibodeaux: Tape tells the story
New York Giants' John Harbaugh pushed back on calls for more from Kayvon Thibodeaux, arguing his film shows strong plays even without box score stats.
Huntingdon Health and Rehab wraps up annual Fall Festival
The Fall Festival at Huntingdon Health and Rehab has wrapped up after a full afternoon of family fun.
The Brockman Gallery is celebrated in new LACMA exhibition
The Brockman Gallery, founded by brothers Alonzo and Dale Brockman Davis after the Watts rebellion, became a community hub for multicultural experimentation in art. That legacy is explored in a new exhibition at LACMA.
UConn Huskies: Men's Basketball Suffers Shocking Exhibition Loss
The Huskies took on Charlotte on Thursday and will now ready for Syracuse on Tuesday.
Four Baton Rouge artists who love Louisiana nature are staging an exhibit. See when and where.
Exhibition will also place emphasis on state parks.
McWane’s quirky critters show Birmingham how curiosity keeps science alive
If you’ve ever thought the animal kingdom is all about speed, strength and sharp teeth, a new exhibit at Birmingham’s McWANE Science Center is here to (slowly)
Explore Monarch's Journey: Art & Science Unite at AMNH
Explore the awe-inspiring migration of monarch butterflies at the American Museum of Natural History's 'Monarch’s Journey' exhibit by Peter Kuper.
Champlain Valley Exposition brought animals, entertainment and crowds together in 2002
The 2002 Champlain Valley Exposition featured animals, agricultural exhibits, entertainment and an estimated 300,000 visitors
DISCOVER THE SCIENCE BEHIND THE STORIES: PHILLIP AND PATRICIA FROST MUSEUM OF SCIENCE BRINGS THE SCIENCE BEHIND PIXAR TO SOUTH FLORIDA
Getting your Trinity Audio player ready... Interactive Exhibition Opens Saturday, October 10, 2026 The Phillip and Patricia Frost Museum of Science is excited to bring The Science Behind Pixar to South Florida on Saturday, October 10, inviting guests to step behind the scenes of some of Pixar’s most beloved films and discover the science, technology, […]
Intense talks convinced Reedijk over Hibs job
Marink Reedijk was convinced Hibernian was the right move for him after a seven-hour meeting with the club's board in London.
Betting on the election? Here’s where it’s prohibited
The midterm elections are fast-approaching, but can you wager on them?
Missoula County to prohibit sale of kratom in retail food businesses
The sale of kratom products in retail food businesses in Missoula County will be prohibited beginning in November, as the city-county health department aims to restrict access to the unregulated substance that can have opioid-like effects.
Political campaign & advertising signs not allowed on public highway rights of way, MnDOT says
With election season in full swing, the Minnesota Department of Transportation (MnDOT) is reminding campaigners that state law prohibits the placement of political signs, or any advertising on highway right-of-way.
Michigan State basketball falls in exhibition to UConn
Michigan State basketball fell in an exhibition matchup with UConn.
Nebraska Black Maternal Health Month marks 5 years with an exhibit uplifting community midwifery care
Nebraska Black Maternal Health Month marks 5 years with an exhibit uplifting midwifery and community-based care for Black mothers.
Opinion: Do social media bans protect teens' mental health? Research suggests bans aren’t the answer.
Opinion by Ari Lightman: I research digital media and marketing and measure the impact of new technologies, and I’m skeptical about whether prohibiting access to social media platforms will actually improve young people’s mental health.
Syracuse Women's Basketball: 3 Takeaways From Exhibition Loss vs. UConn
The Orange were beaten by the Huskies 88-60 on Monday night, but there were things to look positively at.
McCarty Family Farms highlights dairy nutrition with new exhibit
Kansas Tourism: McCarty Family Farms and Cargill partner to help visitors understand the science behind their glass of milk.
Marvel exhibition coming to Houston Museum of Natural Science
Marvel: The Exhibition – Universe of Super Heroes is scheduled to open at the Houston Museum of Natural Science on Dec. 19, 2026.
LSU Finally Reveals 10-Player Roster in Will Wade’s Exhibition Return
The game offered a glimpse into which LSU players are eligible.
Michigan State basketball forward Cam Ward to play vs. UConn
Michigan State forward Cam Ward set to play in exhibition vs. UConn
Emory humanities, social science faculty debate artificial intelligence, tech-free classrooms
As some universities across the country implement prohibitive bans on student devices in classes, professors consider the benefits and drawbacks of technology and AI in higher education
Francis Bacon’s 'Sylva Sylvarum' Stars in New Art and Science Exhibit
Opening next month at the Bodleian Libraries in Oxford, Plain Things Wonders marks 400 years since the publication of Francis Bacon’s influential experimental science text Sylva Sylvarum.
Nebraska soccer draws USC for a record-breaking fifth straight scoreless draw
Nebraska soccer drew 0-0 against USC on Thursday, Oct. 22, at Hibner Stadium. This was the Huskers’ fifth straight scoreless draw and 10th of the season. The Huskers haven’t scored in 452 minutes and haven’t given up a goal in over 540.
Vote now for Thibodaux Regional Health System Athlete of the Week (Oct. 12-18)
The poll is back open voting for the Houma Today/Daily Comet Athlete of the Week sponsored by Thibodaux Regional Health System. Vote for Oct. 12-18.
Orlando Science Center receives prestigious AZA zoo accreditation
The Orlando Science Center was awarded the “gold standard” of animal care for its management of its facilities and exhibits.
Vote now for Thibodaux Regional Health System Athlete of the Week (Oct. 5-11)
It's time to vote for the Houma Today/Daily Comet Athlete of the Week sponsored by Thibodaux Regional Health System. Vote for the winner of Oct. 5-11.
AMC Entertainment Holdings, Inc. to Announce Third Quarter 2026 Results and Host Earnings Webcast
LEAWOOD, Kan., October 22, 2026--AMC Entertainment Holdings, Inc. (NYSE: AMC) ("AMC" or "the Company"), the largest theatrical exhibition company in the world, announced today that it will report its results for the third quarter ended September 30, 2026, on Wednesday, November 4, 2026.
Miranda Lambert exhibit coming to Fort Worth’s National Cowgirl Museum
FORT WORTH, Texas — One of country music’s biggest stars is getting an exhibit at a Fort Worth museum. The National Cowgirl Museum & Hall of Fame announced Tuesday that
New Permanent Alchemy Exhibit in Philadelphia Reveals How Art and Chemistry Intertwine
Philadelphia has quietly been sitting on what the Science History Institute says may be the finest collection of alchemical fine art in the world. Now, for the first time, visitors can see that collection in a permanent exhibition. Fire and Gold: The Art of Alchemy, 1450–1850 is the Science History Institute’s first permanent display devoted […]
ELRIG and The Protein Society announce keynote speakers for Protein Sciences in Drug Discovery 2026
ELRIG, a not-for-profit, volunteer-led organization dedicated to the global drug discovery community, and The Protein Society, an international, not-for-profit, scholarly society, with the mission to provide forums for the advancement of research into protein structure, function, design and applications, today announced the keynote speakers for Protein Sciences in Drug Discovery 2026.
Science History Institute Opens Permanent Alchemy Exhibit in Philadelphia
A new permanent exhibit at the Science History Institute in Philadelphia, Fire and Gold: The Art of Alchemy (1450–1850), explores alchemy as early modern chemistry and the development of experimental,…
Artificially Infused exhibition to move forward at Brazosport Art and Science Center
Art lovers will have an opportunity to experience the inventive works of photographer Charles Jesse Miller Jr., who died unexpectedly last month.
Washington Wizards Sign G League Guard, Waive Veteran Forward
The Washington Wizards are bringing back Alondes Williams on an Exhibit 10 contract after a pair of roster moves on Sunday
Lamont-Doherty Earth Observatory open house returns with record turnout as it navigates rocky funding future
Columbia’s Lamont-Doherty Earth Observatory held its annual open house on Saturday, opening its doors in Palisades, New York, to more than 2,500 visitors for a day of lab tours, lectures, and hands-on science exhibits amid an uncertain time for science funding.
Science History Institute Opens Permanent Alchemy Exhibit in Philadelphia
A new permanent exhibit at the Science History Institute in Philadelphia, Fire and Gold: The Art of Alchemy (1450–1850), explores alchemy as early modern chemistry and the development of experimental,…
Can AI solve our mental health access problem?
Last week I asked you what worries you most about AI in health. It was close, but your top answer was “AI giving bad health advice.” Last week’s poll results: You’re in good company. This concern was top of mind at a conference I joined at Stanford last week, where researchers, clinicians, and people who build AI systems spent a day debating trust and safety in health AI. Stepping back, I’m also hearing your emerging concerns about AI’s impact on our well-being generally. I see this as a matter of public health, and we’ll take it in pieces as we learn together. Today we’ll focus on AI chatbots used for therapy for mental health. Early this month, Governor Newsom vetoed Senate Bill 903, California’s most ambitious attempt to regulate AI use for mental health. It’s at the center of active debate, and raises the questions patients, family members, citizens, and voters will face as AI moves deeper into health care. Let’s work through it. What is “AI-based therapy”? It’s really two things: purpose-built mental health apps designed to deliver structured support, and general chatbots like ChatGPT, Claude, and Gemini that people increasingly use for emotional support—even if they weren’t built for it. Spoiler alert: I don’t know whether the shift toward AI therapy is good or bad. The evidence isn’t there yet. But I do know it’s already happening, and I have some ideas about how we can roll it out with safety in mind. The therapy dilemma, in a nutshell Mental health challenges are common, and strain health and well-being across populations. Therapy (interactive dialogue with a trained, empathetic practitioner) helps many people heal. The demand for licensed therapists far exceeds the supply in California, and AI-based therapy can narrow that gap. AI-based therapy remains novel, unproven, and not well tested. Right off the bat, we can see we’re dealing with trade-offs here. Since the main driver of demand for therapy from a robot is lack of access to therapy from a human, we’ll start there. It’s too hard to find and afford a human therapist California is short roughly 55,000 licensed, non-prescribing therapists and counselors, about 40% of what we need. Psychiatrists, who rely on talk therapy as a complement to prescribed medications, are even more scarce. Eight counties have none, and density ranges from 1.7 per 100,000 residents in San Benito County, to 68.1 in Marin County. My wife is a psychiatrist in Marin, and even here access is tight. If it’s hard in the best-supplied county, imagine rural Sierra County, or the San Joaquin Valley. In 2024, more than half of Californians who tried to make a mental health appointment struggled to find a provider who took their insurance, compared with 14% for physical health care. When Senate staff posed as “secret shopper” patients and called 120 mental health providers in Medicare Advantage networks, they landed an appointment less than once for every five tries. Insurers pay behavioral health clinicians about 22% less than medical and surgical clinicians for comparable office visits. On top of that, billing denials and prior authorizations hit hardest at the solo and small practices common in mental health. Psychiatrists opt out of Medicare at the highest rate of any specialty. In many places, a cash practice for therapy fills quickly with patients paying $250 or more an hour, with no insurance paperwork at all. Families who can pay cash find providers more easily. Those who rely on insurance, including Medi-Cal enrollees, older adults, rural residents, and non-English speakers, compete for what’s left. So we can’t pretend the human system works, and we can’t blame people for turning to AI for support when they’re in distress. AI is filling the gap It’s estimated that roughly a quarter of AI users use it for mental health support. If you have internet, it’s available 24/7, it’s cheap, and it speaks your language. Uninsured adults are about twice as likely as insured adults to do it (30% vs. 14%). It feels anonymous in ways that may enable people to ask things they’re unsure or embarrassed about. The largely hidden, personal use makes it hard to study whether it’s actually helping people with their mental health issues, but researchers are trying. Does AI therapy work? A 2026 analysis of nearly 40 randomized trials found chatbots showed a real but small reduction in depression symptoms. But most of these trials were compared to an alternative of no therapy, not a human therapist. So the benefit of AI therapy is probably real, but modest, and mostly untested against the alternative of human contact. We need more studies. Serious concerns OpenAI’s own estimate is that more than a million ChatGPT users each week show signs of suicidal planning or intent. These are high stakes encounters, and AI doesn’t always get it right. That’s partly because a chatbot can sound like a therapist, but it has no license, no duty of care, and it’s not clear who to hold accountable when it gets things wrong. AI is also designed to help users in whatever task they’re seeking to accomplish. People may feel like they’re getting therapy, but they’re mainly getting a convincing conversation. It’s easy for an AI companion to wander into gray areas, like playing along with “creative writing” that may be about the user’s own suicidal intent. Courts are driving safety conversations A wave of lawsuits have been filed on behalf of families claiming that chatbots pushed people they loved toward self-harm, including teens who died by suicide. The first settlements came this year. OpenAI is headquartered in San Francisco, and dozens of cases alleging that ChatGPT drove users to suicide or self-harm are now before a San Francisco judge. Character.ai has filed for bankruptcy after several states brought lawsuits accusing the chatbot of pushing dangerous content to kids. But the technology seems to be improving. Last month, an independent evaluation found that newer AI models “almost never endorse suicide.” That’s progress, but our societal appetite for even one preventable death is very low. So how do we move forward? Finding a middle ground Earlier this month the governor vetoed Senate Bill 903, a bill designed to place guardrails on the use of AI for therapy. The bill would have prohibited any AI-based platform from being advertised as psychotherapy, and would have required a licensed professional to review and approve each encounter where AI was used to support therapeutic decisions. Newsom called it overly broad, since even routine screening questions would have needed clinician sign-off. Knowing we’re already short on mental health providers, requiring human review of AI encounters may not relieve our access problems. Still, the answer isn’t no oversight. Here’s one feasible short term solution. Rather than reviewing each encounter, a licensed clinician can design the guardrails: what counts as a crisis, what triggers an immediate handoff to a human, and what gets sampled for audit each month. The AI runs inside that structure. Conversations get checked, failures get reported, and a real clinician owns the framework. Medicine already has models to learn from. The FDA process for rolling out newly approved medications is an example. After a product reaches patients, we keep watching for adverse events. Patient-facing AI needs the same “digital pharmacovigilance”: systematic tracking of harms, near misses, and the types of groups that get hurt and why. It’s also critical that users know that they can reach a human if they’re in crisis. Most chatbots now include messages like these: Bottom line The rush to use unproven AI tools for mental health support is mostly a workaround, a sign of a health system people can’t get into. We need better access to proven care from licensed clinicians. That takes reimbursement that makes accepting insurance viable, and a bigger workforce. But, built and tested well, AI could be part of the answer. It could be the 2 a.m. check-in when no one else is awake, or a way for patients to practice skills their therapist taught them. It could be the first step to get someone the right level of care, and take paperwork off clinicians’ plates so they spend more time with patients. None of this is simple. The SB 903 veto doesn’t end the debate, and the legislature will be back. In the meantime, those of us using these tools need to stay informed, ask hard questions, and hold the companies building them accountable. I’ll try to do my part, and we’ll keep learning together. Love,Matt P.S. If you or someone you know is struggling with mental health challenges, emotional distress, substance use problems, or just needs to talk, call or text 988- you’ll reach a real person— or chat at 988lifeline.org 24/7. Dr. Matt Willis is the author of Your Local Epidemiologist in California. A California native, he’s served as a primary care physician, CDC epidemiologist, and public health officer for Marin County, where he guided the pandemic response. He lives in Marin with his family and their dogs, Teddy and Ramona. Thank you Cynthia He, MD, PhD, and Parnika Saxena, MD, for their guidance in preparing this article. Cynthia works in an outpatient mental health clinic, treating patients who have Medi-Cal or, sometimes, no insurance. Parnika works in an inpatient psychiatric unit, treating patients with public or private insurance or self-pay ability. All opinions are their own and do not represent their employers.
Pulpit Politics: Johnson Amendment Rarely Enforced
The Johnson Amendment prohibits tax-exempt religious and charitable organizations from endorsing or opposing political candidates. Some Oklahoma churches have found a loophole: partnerships with other organizations let them reveal political alignments.
Bulls vs. Nuggets Preview: How to Watch, Injury Report & Odds
The Chicago Bulls visit the Denver Nuggets in Chicago's first road exhibition game of the season.
Blazers’ Dundon meets with local legislators, business leaders as arena renovation talks ramp up
Trail Blazers owner Tom Dundon met with legislative leaders and key members of Portland’s business community on Monday ahead of the team’s exhibition game against the London Lions.
Science Museum of Virginia Opens “Rescue” Exhibit
Watch Virginia This Morning each weekday from 9 to 10 a.m. Find the show on Facebook and Instagram at @VirginiaThisMorning.
Cavs vs. Celtics preseason game thread
The Cavs open up their exhibition slate vs. the Celtics.
Phibro Animal Health honored with Governor’s Bioscience Award
Company has maintained a significant presence in Nebraska since acquiring Baltzell Agri Products mineral nutrition business in 2009.
The winners under I-194? Wealthy donors, PACs and politicians
Imagine a world where Elon Musk can spend hundreds of millions of dollars influencing Montana candidates and elections, while local organizations are prohibited from spending a dime; where media giants
Reggie Burrows Hodges remixes the Old Masters for an L.A. homecoming
Reggie Burrows Hodges is the subject of three concurrent L.A. exhibitions at the Getty, the California African American Museum and Art + Practice. These will mark his first-ever solo presentations in his hometown.
11 things to do around the Seattle area this weekend
From cozy fall activities to an exhibit that explores the minds of serial killers, here are the latest local things to do around the Seattle area.
WV Hive highlights power of small business at Bridge Day booth
PRESS RELEASE Made in West Virginia: Six WV Hive Clients Exhibited at 46th Annual Bridge Day Fayetteville, W.Va. (October 17, 2026) – The New River Gorge
Player Ratings: Real Madrid 1–0 Villarreal
Thibaut Courtois: 8. Made four saves and came up big late on, when Real Madrid were down to 10 men and Villarreal were pushing for an equalizer. Trent Alexander-Arnold: 7. Played some incredible passes over the top to Mbappé. Less convincing defensively, despite not being tested particularly often. Ibrahima Konaté: 6.5. His passing was poor […]
Should California taxpayers chip in to fund political campaigns? Prop 4 lets you decide
Proposition 4 would lift a ban that prohibits state and most local candidates from using public funding for their political campaigns. Proponents argue the mechanism helps more candidates run for office, but opponents are skeptical.
The Tenacious Collective leads independent artists to New York Comic Con success
Deep within the chaos of the 20th New York Comic Con’s Exhibit Hall sits one of the convention’s largest and most unique booths: the Tenacious Collective.
Immigrant Entrepreneurs Summit announces 2026 national summit
The 19th annual National Immigrant and Entrepreneurs Summit will be held Nov. 21 at the FFA Enrichment Center in Ankeny. One of the largest gatherings of immigrant entrepreneurs in the Midwest, the summit will welcome hundreds of business owners, aspiring entrepreneurs, corporate partners and community leaders. The summit features 21 breakout workshops, an exhibitor hall,…
Four Baton Rouge artists who love Louisiana nature are staging an exhibit. See when and where.
Exhibition will also place emphasis on state parks.
Illinois Freshman Quentin Coleman Ranked 8 in Newcomer Rankings
Illinois freshman Quentin Coleman continues to generate buzz after an impressive exhibition debut against Cincinnati.
Courtney Ogden 'wanted business,' and Michigan fit the bill
At 6-foot-1-inch, Courtney Ogden is not only a stifling presence on defense, but she is also a reliable shooter with an extensive resume.
A New St. Louis Science Center Exhibit is Entirely About the Ways Nature Can Kill You
The Saint Louis Science Center is getting a new exhibit about all the different ways nature can kill you. Death by Natural Causes opens March 20, 2027. According to the Science Center, visitors will s...
Orlando Science Center unveils new exhibit
The Orlando Science Center celebrated the opening of a brand-new exhibit, Extreme Sports: Beyond Human Limits, this September. The new exhibit at the Orlando Science Center offers visitors the chance to test themselves at a number of physical challenges. (COURTESY OF THE ORLANDO SCIENCE CENTER) The exhibit features five zones dedicated to different extreme sports,
Frost Science Museum explores the science behind Pixar’s movie magic with limited-time exhibit - WSVN 7News | Miami News, Weather, Sports
We love a good Pixar movie for the fun and the feels. They make us laugh, they make us cry. But there’s more just aRead More
Space Shuttle Endeavour: Reservations open next week to see exhibit
Reservations for the California Science Center’s new Samuel Oschin Air and Space Center, home to Space Shuttle Endeavour, open Oct. 21.
Art of Science 2026: Discovery in full colour
WEHI’s Art of Science exhibition returns in 2026 with a vibrant collection of images and moving works that reveal the beauty, complexity and ingenuity behind medical research.
Flory Bidunga, Adrian Wooley embracing key roles for Louisville basketball
The Louisville Cardinals' highly-anticipated season begins in earnest with Wednesday night's exhibition game at Kansas.
The Broad to move works to Paris and Leimert Park during construction
The Broad will display more than 160 works in a major exhibition at the Fondation Louis Vuitton in Paris during its final phase of construction. It will also partner with Art + Practice in Leimert Park.
Science, ‘Much Ado About Murder’ dot ARTx3 October slate
The ARTx3 Campus, which comprises the Arts & Science Center for Southeast Arkansas, the ARTSpace on Main and ART WORKS on Main, presents the following events in October: Next Gen STEAM Exhibition Series (Series 4: Bird In A Cage) — through Oct. 31 Can you make a bird move without touching it? Bird in a […]
Kotaro Uchikoshi establishes new studio CRASH KEYS
Zero Escape and AI: The Somnium Files creator Kotaro Uchikoshi has announced the establishment of CRASH KEYS, a new game studio headquartered in Shibuya, Tokyo, Japan.
How to see the vertical Space Shuttle Endeavour at the California Science Center
The 200,000-square-foot expansion at Exposition Park will feature more than 100 aerospace artifacts and 100 new hands-on exhibits focused on science, technology and engineering.
UCF MBB Falls 85-81 Against Shorthanded LSU
Dior Johnson’s explosive second half sparked a resilient Knights squad, but late miscues allowed the Tigers to escape Orlando with a narrow exhibition victory on Wednesday night.
Vote now for Thibodaux Regional Health System Athlete of the Week (Oct. 12-18)
The poll is back open voting for the Houma Today/Daily Comet Athlete of the Week sponsored by Thibodaux Regional Health System. Vote for Oct. 12-18.
New exhibit honoring 50 years of SOS highlights latest Business After Hours event
For the past 10 months, SOS Inc. has been verbalizing its history with the community through a series of event...
Button Gwinnett Stamp Club hosting event this weekend
The Button Gwinnett Stamp Club will host its "GwinnPEX" (Gwinnett Philatelic Exhibition) this weekend in Stone Mountain.
Detroit Pistons: Bickerstaff Forecasts Jalen Duren Playmaking From The Elbow
In the preseason, the Detroit Pistons take a peerless 1-0 mark into their weekend exhibition battle with the Washington Wizards
Perot Museum announces $185 million expansion, plans outdoor science center in downtown Dallas
A 4-acre downtown Dallas parking lot could become an outdoor science center with exhibits, water features, and gardens, with a 2028 opening goal.
The Daily Mauling: 10/22/26
Kansas Jayhawks News Kansas hosted Louisville for an exhibition last night. The KC Star has a write up on how it went 247’s Michael Swain takes you through everything Bill Self and the players said at media day Tre White made it very clear exactly why he came back to Kansas. He wants to win […]
The Academy Museum opens 'The Horror Show' exhibit
The exhibit includes film favorites like “Halloween,” “The Exorcist” and “A Nightmare on Elm Street”
Thailand's bet on business events to boost tourism
Thailand is turning to MICE tourism - meetings, incentives, conferences and exhibitions - to revive its tourism industry amid declining visitor arrivals, safety concerns and a stronger currency. With Bangkok rising in global rankings, the country is betting on international business events to attract more visitors and boost economic growth. CNBC's JP Ong takes you through the streets of Bangkok.
GEAR UP: The Science of Bikes opens in Casper this weekend
If you’re looking for something to do in Casper this weekend, the Science Zone is opening its newest exhibit, GEAR UP: The Science of Bikes.
Exhibit renovations kick off at the Science Museum of Virginia
Big changes are in store for one of the museum's permanent exhibits.
Boston Mayor Joins Effort to Protect Legal Cannabis in Massachusetts
Mayor Michelle Wu is the latest in a list of a growing number of high-profile figures endorsing the ‘No on 8’ campaign to protect the Commonwealth’s cannabis laws against a prohibitionist-backed ballot Question 8 in the November mid-term election.
10 Years of GROW: Exploring the Future of Agriculture
Death by Natural Causes is a new special exhibition coming to the Saint Louis Science Center — making its U.S. tour premiere in March 2027 — that explores the surprising science behind nature’s unexpected dangers.
There’s a Reason That Netflix’s Ad Business Has Underwhelmed
Somewhat lost in the company’s slew of firings and engagement warnings over the past few weeks was the fact that Netflix is scaling back its ad forecast for 2026 from $3 billion to $2.7 billion. That’s despite the fact that: CTV is growing by 14-15% this year This year saw a monster upfront Netflix is the biggest streamer out there this side of YouTube, and was the platform that for years brands were supposedly dying to be a part of In other words, that’s an alarming pull-back from Netflix. A Wall Street analyst I spoke with last week was blunt, calling Netflix’s ad business “disappointing.” To me, a red flag on the ad front is that Netflix has never revealed how many ad-supported subscribers it has. Because if I know anything about how big companies work, if they have a positive number that makes them look really good - they tend to share it. (How many subs does go90 have right now? We’re not saying just yet. How are ads going on ChatGPT? Oh, a billion run rate - I see). Yes, to date Netflix has shared some fuzzy ad numbers, such as the idea that the company’s ad tier ‘reaches’ 250 million users globally.’ Here’s why that figure gives me pause: a)they lead with global, and b) they don’t explain how they are calculated. (Are they based on average people in each room? Surveys of some kind?). Regardless, some insiders say that Netflix’s ad tier is scaling nicely - others not so much. Either way, one of Netflix’s biggest challenge on the ad front appears to have been its starting point. Remember, when Netflix launched ads in 2022, it had 73 million subs in the US and Canada. That’s 73 million people who were used to Netflix with zero ads. And when the ad product rolled out, the company clearly was going after new users - a limited pool of potential subscribers by default. That focus seems to have changed over time, as Netflix has tried to convert longtime subscribers to the ad tier. Historically Netflix subscribers are very sticky. But is the company’s low churn a problem? Not necessarily, according to Antenna data. Rather, Netflix’s consumer loyalty is a bit of a double-edged sword. “Netflix is the one streamer which actually has seen substantial “trade downs” but has much lower ‘win backs,’ said Antenna founder Jonathan Carson (win-backs being people who were on the ad-free plan, cancelled, then rejoined on the ad plan). “Netflix has lower churn and so has less opportunity to win back old subs with a lower cost plan option.” This all might explain why Netflix has been so slow to roll out all of these table stakes targeting options until just this week. It likely didn’t have enough users to carve up into various targets. etc. However, what really hit Netflix’s ad business was Amazon’s move a few years ago to turn on advertising for Prime Video by default. Suddenly the market was awash in premium inventory, and Netflix was playing catch-up on multiple fronts. Thus, the streaming giant appears to still be figuring out if if wants lead in ‘programmatic TV,’ or premium ‘upfront’ TV sales. “The CTV market now sorts into three businesses, and Netflix is not the leader of any of them,” wrote analyst Jack Myers. Ouch. So how does Netflix ratchet up its ads business? Get the next NFL package You’re gonna have to wait until 2030 unless one of the bigger media companies like Skydance opts out, but the easiest (not cheapest) way for Netflix to become a huge TV ads contender is to get one of the regular NFL packages, ideally Sunday afternoons. That way it can sell ads to its whole U.S. subs base overnight. Go FAST This one is risky, because to program a compelling FAST channel, you’d likely have to take some older Netflix exclusive shows and make them available for free to non-subscribers. But FASTs, for better or worse, are ad-inventory machines. Go full UGC I’m not sure I see this happening. There is something already off about Netflix carrying podcasts and shows for creators. The experience sticks out in what is such a produced, and generally non-communal environment. But Netflix could open up its platform by allowing creators to upload videos without having to be approved by the service. But that opens a whole other can of worms (policing brand safety, copyright infringement, overall quality). Make a huge RMN Deal I was going to suggest something crazy, such as ‘instead of buying Warner Brothers, Netflix should buy Target. But the company doesn’t want to be in the brick and mortar business. Yet for Netflix’s ad business to compete in an Amazon world, it needs to be able to connect ad exposures to shopping. What if, instead of letting Amazon target Netflix viewers with its DSP, Netflix inked a deal with Target, or even took control of Roundel, and created its version of the Amazon full-funnel for brands? Price us out. I hope they don’t do this, but Netflix’s price increases - while significant - haven’t been enough to push long-term customers out of the ad-free tier. But if they made those prices so prohibitive, it could push large swaths of consumers to trade down. Then again, that could also dent engagement - as binging becomes much less appealing once you bring ads into the equation. Or, they could just launch a bunch of hit shows and maybe everyone will quickly forget all this angst. More from Amazon unBoxed A few weeks ago, I recorded two podcasts live at Amazon’s unBoxed event in San Francisco. I was able to go really deep with several brand partners about how Amazon’s various data and ad products work - particularly the under appreciated Amazon Marketing Cloud. First, I talked with Laura Abadias Velilla, of the Amazon specialty agency Amerge, along with Amazon’s own Charlotte Maines, Vice President, Devices Content & Advertising, about how the two partners helped a very specific printer company Epson launch into a brand new category - high end projectors. It’s a great example of how brands connect audience data across platforms to make budget deployment decisions. Next, I chatted with Monks VP Head of Digital Investment for North America Tom Burchill about how the agency actually brought in data from Linkedin to help target B2B customers across various Amazon properties for the brand Quicken. Check it out: Check these out, or just listen:
Duke Blows Past Tennessee in Exhibition Game
The Duke Blue Devils beat Tennessee easily in their latest exhibition game.
Pokémon fossil exhibition coming to Denver science museum
An exhibition blending fossil specimens and Pokémon will come to Denver in 2027.
Novichok Nerve Agents: What Science Actually Knows About the Deadliest Weapons
A new review finds that while Novichok agents potently inhibit acetylcholinesterase and modern forensics can verify exposure, many claimed properties of these weapons remain unvalidated by experiments on authenticated compounds.
Halloween-themed science exhibit in Pocatello seeking volunteers
POCATELLO – An annual science exhibit that offers students a fun, spooky-themed, hands-on learning experience needs more volunteers to staff it. The 2026 Haunted Science Laboratory, a family-friendly, interactive science exhibit full of interactive demonstrations, will have its public day on Oct. 24, but field trips will begin on Thursday, Oct. 15. With this day […]
Duke's 40-point exhibition victory reveals unexpected new scoring threat
It was a good start, albeit an exhibition for the Blue Devils.
How worried should Catholics be about the pope’s health?
Pope Leo XIV announced on Sunday that he will undergo surgery this week to remove a “nodule” from his lung. The pope made the announcement at the end of his Sunday Angelus address, asking for prayers. “Dear all, recently, during some checkups, the doctors discovered a nodule in my lung. It was detected at a very early stage and was well-localized,” Leo said. “The doctors felt it was necessary to intervene, and so, following their advice, I decided to have surgery to remove it. The procedure is already scheduled for the next few days. I thank you for your spiritual support and I entrust myself to your prayers.” The Vatican press office subsequently added that Leo is scheduled to undergo surgery at the Gamelli hospital on Tuesday, Oct. 13. The pope is expected to spend up to a week in the Gamelli recovering, after which, for the moment, he is still expected to undertake his largest and longest to-date Apostolic journey, heading to Argentina, Uruguay, and Peru, beginning Nov. 6. Prayers have, understandably, poured in from dioceses around the world, accompanied by the best wishes of heads of state and international institutions. So how worried should Catholics be for the health of the pope? The Vatican’s messaging around Leo’s pending surgery is, in many ways, a new approach to papal health issues. But, despite the pope’s personal candour, the Holy See’s messaging perhaps raises as many questions as it answers. Subscribe — Leo’s decision to announce his own medical status and pending hospital stay during the Sunday Angelus is, it should be said, already something of a big deal. Traditionally, the health of popes simply hasn’t been discussed publicly or officially, until circumstances made it absolutely necessary. Memorably, in 2023 Pope Francis was rushed to the Gemelli in an ambulance, exhibiting signs of cardiac arrest according to many close to him, only for the Sala Stampa to put out a statement insisting he was merely going in for “pre-scheduled” tests. That Pope Leo has decided to announce his condition himself, with remarkable frankness, is a significant comms policy shift around the Apostolic Palace. This might reflect a deliberately more open posture, as opposed to the traditional, otiose evasiveness, and the first fruits of an American pope and American prefect of the Dicastery for Communications favoring honesty as a baseline. Equally, it must be allowed, it could be that the pope’s situation is serious enough that there would be no keeping it under wraps or playing it off, and the decision was made to be as open as possible to head off speculation about the papal health. Certainly, Leo appeared to make every effort to sound reassuring — stressing that, whatever the diagnosis is, exactly, it is “well-localized” and “early stage.” Of course, for everyone listening, talk of a “nodule” in a lung will immediately send thoughts — and prayers — running to concerns about words not used, like “cancer,” “tumor,” “begnin” or “malignant.” To be clear, none of those words may yet be medically appropriate. And there is every reason to believe and assume that Leo is giving almost as much information as he may have himself at this stage. But the context of the pope’s announcement and the timing of his surgery do reasonably raise reasonably serious concerns for Leo. We don’t know, and this isn’t to say anyone has the right to expect to know, when the routine medical checks made this discovery. It could have been last week, last month, or even earlier. As such, it isn’t really possible to say with what kind of urgency Leo is being brought in for surgery. However, there is clearly some serious urgency to the matter. Leo making the announcement and going into hospital this week, of all weeks, means he is having to miss the balance and conclusion of his global meeting of the heads of the world’s bishops conferences, which he convened in Rome this week. That, as the Vatican has announced, has meant some serious changes to the schedule, with the newly minted dean of the College of Cardinals, Cardinal Tagle, subbing in for the closing Mass on Wednesday, and the meeting’s organizers announcing that the final working document/summary of the meeting being delayed until Leo can read and feed into it. Those changes suggest that the timing of Leo’s surgery isn’t of his own choosing, and he is acting on the best medical advice he can get by moving urgently. Had this issue been discovered weeks ago, it seems reasonable to assume the pope would have seen it dealt with before the meeting began. And were it possible to delay it, even by a few days to allow the meeting to conclude as scheduled, the expectation would surely be he’d have opted for that. It cannot be excluded that Leo is simply having to fit in with the schedules of his medical team, but a man who occupies arguably the most important and prominent role in Italy, if not Western Europe, could generally be assumed to be the one whose calendar others work around. All this points to a very recent medical discovery leading to a “days matter” diagnosis, or at least suspected possible diagnosis. Of course, another factor weighing in the balance is Leo’s upcoming apostolic visit to three South American countries, including a return to Peru, where he spent many years as a priest and bishop. It is entirely possible that the doctors, and the pope himself, are more concerned about the potential knock-on effects of surgery, and the time needed for recovery, for a 71-year-old — even one as physically sound and actively sporty as Leo. The pope is due to depart Rome November 6 for his 10-day three-country trip, returning on Nov. 17. It may be that Leo has simply made the decision to allow maximum time for his own post-op recovery, and even allow for potentially unforeseen circumstances, so that he is at full strength for the landmark trip. While it might be an inconvenience, and clearly a last-minute wrench in the works for the Amoris meeting, it is possible that Leo simply weighs the importance of that conference more lightly in the balance than even the possibility of missing his homecoming trip to Peru, or even having to scale back his itinerary for the trip. If that is the case, it would suggest a real abundance of caution by the pope approaching his Latin American tour, and a sobering indication of where Leo ranks the non-synodal meeting currently underway in Rome. In any event, what can be said for certain is that the pope having to take this, of all weeks, out of his schedule for surgery and an extended hospital stay is extremely unfortunate timing. It is clear that this is a decision Leo has made on the advice of his doctors. Together, they clearly consider that the risks of delaying, even by a little as a few days, represents an unacceptable risk for the pope. Even expecting and allowing for Leo’s full and speedy recovery, that should be a very sobering thought for Catholics everywhere. Subscribe
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