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HOMETOWN HEALTH: How pregnancy stress affects fetal brain development

Chronic stress has previously been linked to preterm birth and other complications during pregnancy.

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Oct 23 • 9:29 AM EDT • Health • wdbj7.com
There’s a Reason That Netflix’s Ad Business Has Underwhelmed

Somewhat lost in the company’s slew of firings and engagement warnings over the past few weeks was the fact that Netflix is scaling back its ad forecast for 2026 from $3 billion to $2.7 billion. That’s despite the fact that: CTV is growing by 14-15% this year This year saw a monster upfront Netflix is the biggest streamer out there this side of YouTube, and was the platform that for years brands were supposedly dying to be a part of In other words, that’s an alarming pull-back from Netflix. A Wall Street analyst I spoke with last week was blunt, calling Netflix’s ad business “disappointing.” To me, a red flag on the ad front is that Netflix has never revealed how many ad-supported subscribers it has. Because if I know anything about how big companies work, if they have a positive number that makes them look really good - they tend to share it. (How many subs does go90 have right now? We’re not saying just yet. How are ads going on ChatGPT? Oh, a billion run rate - I see). Yes, to date Netflix has shared some fuzzy ad numbers, such as the idea that the company’s ad tier ‘reaches’ 250 million users globally.’ Here’s why that figure gives me pause: a)they lead with global, and b) they don’t explain how they are calculated. (Are they based on average people in each room? Surveys of some kind?). Regardless, some insiders say that Netflix’s ad tier is scaling nicely - others not so much. Either way, one of Netflix’s biggest challenge on the ad front appears to have been its starting point. Remember, when Netflix launched ads in 2022, it had 73 million subs in the US and Canada. That’s 73 million people who were used to Netflix with zero ads. And when the ad product rolled out, the company clearly was going after new users - a limited pool of potential subscribers by default. That focus seems to have changed over time, as Netflix has tried to convert longtime subscribers to the ad tier. Historically Netflix subscribers are very sticky. But is the company’s low churn a problem? Not necessarily, according to Antenna data. Rather, Netflix’s consumer loyalty is a bit of a double-edged sword. “Netflix is the one streamer which actually has seen substantial “trade downs” but has much lower ‘win backs,’ said Antenna founder Jonathan Carson (win-backs being people who were on the ad-free plan, cancelled, then rejoined on the ad plan). “Netflix has lower churn and so has less opportunity to win back old subs with a lower cost plan option.” This all might explain why Netflix has been so slow to roll out all of these table stakes targeting options until just this week. It likely didn’t have enough users to carve up into various targets. etc. However, what really hit Netflix’s ad business was Amazon’s move a few years ago to turn on advertising for Prime Video by default. Suddenly the market was awash in premium inventory, and Netflix was playing catch-up on multiple fronts. Thus, the streaming giant appears to still be figuring out if if wants lead in ‘programmatic TV,’ or premium ‘upfront’ TV sales. “The CTV market now sorts into three businesses, and Netflix is not the leader of any of them,” wrote analyst Jack Myers. Ouch. So how does Netflix ratchet up its ads business? Get the next NFL package You’re gonna have to wait until 2030 unless one of the bigger media companies like Skydance opts out, but the easiest (not cheapest) way for Netflix to become a huge TV ads contender is to get one of the regular NFL packages, ideally Sunday afternoons. That way it can sell ads to its whole U.S. subs base overnight. Go FAST This one is risky, because to program a compelling FAST channel, you’d likely have to take some older Netflix exclusive shows and make them available for free to non-subscribers. But FASTs, for better or worse, are ad-inventory machines. Go full UGC I’m not sure I see this happening. There is something already off about Netflix carrying podcasts and shows for creators. The experience sticks out in what is such a produced, and generally non-communal environment. But Netflix could open up its platform by allowing creators to upload videos without having to be approved by the service. But that opens a whole other can of worms (policing brand safety, copyright infringement, overall quality). Make a huge RMN Deal I was going to suggest something crazy, such as ‘instead of buying Warner Brothers, Netflix should buy Target. But the company doesn’t want to be in the brick and mortar business. Yet for Netflix’s ad business to compete in an Amazon world, it needs to be able to connect ad exposures to shopping. What if, instead of letting Amazon target Netflix viewers with its DSP, Netflix inked a deal with Target, or even took control of Roundel, and created its version of the Amazon full-funnel for brands? Price us out. I hope they don’t do this, but Netflix’s price increases - while significant - haven’t been enough to push long-term customers out of the ad-free tier. But if they made those prices so prohibitive, it could push large swaths of consumers to trade down. Then again, that could also dent engagement - as binging becomes much less appealing once you bring ads into the equation. Or, they could just launch a bunch of hit shows and maybe everyone will quickly forget all this angst. More from Amazon unBoxed A few weeks ago, I recorded two podcasts live at Amazon’s unBoxed event in San Francisco. I was able to go really deep with several brand partners about how Amazon’s various data and ad products work - particularly the under appreciated Amazon Marketing Cloud. First, I talked with Laura Abadias Velilla, of the Amazon specialty agency Amerge, along with Amazon’s own Charlotte Maines, Vice President, Devices Content & Advertising, about how the two partners helped a very specific printer company Epson launch into a brand new category - high end projectors. It’s a great example of how brands connect audience data across platforms to make budget deployment decisions. Next, I chatted with Monks VP Head of Digital Investment for North America Tom Burchill about how the agency actually brought in data from Linkedin to help target B2B customers across various Amazon properties for the brand Quicken. Check it out: Check these out, or just listen:

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Oct 23 • 8:52 AM EDT • Business • mikeshields.substack.com
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NC announces $17 million in federal funds to improve rural mental health services

Gov. Stein and NCDHHS announced $17 million in funding for mental health services through the NC Rural Health Transformation Program.

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Oct 22 • 5:30 PM EDT • Health • ednc.org
Department of Health and Human Services and the Justice Department’s Civil Division Announce Anti-Fraud Healthcare Self-Disclosure Pilot Program

HHS launched a six-month Healthcare False Claims Act Self-Disclosure Pilot Program for healthcare companies

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Oct 22 • 4:43 PM EDT • Health • hhs.gov
Health Care Fraud Arrests

First assistant United States attorney for the Central District of California Bill Essayli talks after a press conference as he announced the arrests of fifteen defendants for health care fraud

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Oct 22 • 2:57 PM EDT • Health • telegraphherald.com
HHS Unveils Bold New Plan to Combat Alzheimer’s and Dementia

HHS announced the 2026 Update to the National Plan to Address Alzheimer’s Disease and Related Dementias.

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Oct 22 • 1:00 PM EDT • Health • hhs.gov
GTA 6 Standard Edition vs. Ultimate Edition: Which Version Is the Better Deal?

Rockstar offers two ways to experience GTA 6; here's how to choose which one is for you.

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Oct 22 • 12:23 PM EDT • Technology • pcmag.com
NYC Health + Hospitals Encourages New Yorkers to Receive Their Annual Flu and Covid-19 Vaccinations during Respiratory Virus Season

NYC Health + Hospitals today announced that the 2026–2027 updated influenza and COVID-19 vaccines are now available for patients at its hospitals and

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Oct 22 • 12:09 PM EDT • Health • nychealthandhospitals.org
Healthwatch: Why oral health is often overlooked

October is National Dental Hygiene Month. Taking care of your teeth is just as important as taking care of the rest of your body.

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Oct 22 • 6:30 AM EDT • Health • wsls.com
White River Health leaving UnitedHealthcare Medicare Advantage network in 2027

White River Health announced Wednesday that its hospitals and facility-based services will leave the UnitedHealthcare Medicare Advantage network effective Jan. 1, 2027.

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Oct 21 • 5:12 PM EDT • Health • kait8.com
Leading Employers Back Expansion of Electronic Prior Authorization to Self-Funded Health Plans

More patients and doctors could spend less time navigating faxes, phone calls, and paperwork as leading employers work to expand electronic prior authorization

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Oct 21 • 4:13 PM EDT • Health • hhs.gov
Supreme Court Denies Trump Administration Request to Withhold Health Care from Incarcerated Transgender People

The Supreme Court of the United States has rejected a request from the Trump Administration and the Federal Bureau of Prisons to allow prison officials to withhold gender-affirming health care from transgender people in federal prisons.

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Oct 21 • 1:22 PM EDT • Health • acludc.org
HOMETOWN HEALTH: New kidney care national plan launched by HHS this week

Kidney disease is one of the nation’s most common chronic diseases.

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Oct 21 • 10:56 AM EDT • Health • wdbj7.com
How to help your parents if they’re using chatbots for health advice

A growing number of older adults are using AI, including to access health information. Here are some ways to help them navigate it.

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Oct 21 • 5:00 AM EDT • Health • washingtonpost.com
Exclusive | Democrats Make a Million-Dollar Bet on Florida Governor’s Race

National Democrats have largely withheld major funding for Democrat David Jolly, but are seeing a late-race opportunity.

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Oct 20 • 5:57 PM EDT • Politics • wsj.com
UC Davis may develop new Lake Tahoe science and community hub. Here’s where

The university has entered into a partnership with Placer County to explore a new project at three underutilized county properties.

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Oct 20 • 5:55 PM EDT • Science • sacbee.com
NYC Health + Hospitals/Coler Appoints New Chief Nursing Officer

New York, NY – Today NYC Health + Hospitals announced the appointment of Verna Mitchell, BSN, RN as the new Chief Nursing Officer at NYC Health +

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Oct 20 • 3:15 PM EDT • Health • nychealthandhospitals.org
NYC Health + Hospitals/Kings County Celebrates Breast Cancer Awareness Month

Brooklyn, NY – NYC Health + Hospitals/Kings County hosted its annual Breast Cancer Awareness Month Celebration Event, bringing together patients,

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Oct 20 • 1:12 PM EDT • Health • nychealthandhospitals.org
Eight eMudhra CA Keys Compromised, Triggering Emergency Fixes Across Browsers and Software

Eight eMudhra CA keys were compromised, prompting browser blocks and software fixes. Chrome found no rogue certificates in CT logs.

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Oct 20 • 1:09 PM EDT • Technology • thehackernews.com
NYC Health + Hospitals/Elmhurst and Queens Public Library Expand Partnership to Bring Health Education and Library Resources to Queens Residents

Elmhurst, NY – NYC Health + Hospitals/Elmhurst and Queens Public Library (QPL) today announced an expanded series of collaborative programs designed to

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Oct 20 • 12:32 PM EDT • Health • nychealthandhospitals.org
No-party voters to decide high-stakes midterms, political expert says

A political expert says no-party voters play a major role in who wins the midterm elections.

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Oct 20 • 8:27 AM EDT • Politics • kcrg.com
Health Care Roundup: Market Talk

Find insight on IHH Healthcare and more in the latest Market Talks covering Health Care.

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Oct 20 • 7:10 AM EDT • Health • wsj.com
United CEO Scott Kirby calls for wealth tax and a near-100% inheritance tax

United Airlines CEO Scott Kirby says wealth inequality threatens society and calls for a national wealth tax and steep inheritance taxes.

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Oct 20 • 7:00 AM EDT • Business • chicagobusiness.com
Nvidia CEO urges German manufacturers to adopt AI

FRANKFURT, Germany — Nvidia CEO Jensen Huang urged Germany’s makers of cars and industrial machines to quickly adopt artificial intelligence to “re-engineer” the country’s struggling business model by tapping its

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Oct 20 • 1:30 AM EDT • Business • telegraphherald.com
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COMCARE provides mental health support at Stryker Sports Complex as teams return to field

“It can be really hard to go to the scene of a trauma, and we want to make sure people feel safe," said the director of COMCARE.

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Oct 19 • 11:27 PM EDT • Health • kwch.com
Advancing Women's Health to Improve Outcomes in All Phases of Life

The Executive Order (“EO”) makes it federal policy to prioritize turning women’s health research into better clinical care at every life stage, and it directs HHS, through NIH, to set up a new Women’s Health Division within 90 days. In coordination with the NIH Office of Research on Women’s Health, the Division will focus on, among other things, understudied women’s health conditions, greater inclusion of women and girls in clinical trials and grant recipients’ adherence to NIH's policy on sex as a biological variable. The EO also creates a White House Women’s Health Task Force, co-chaired by the Secretary of HHS and the Assistant to the President and Chief of Staff and composed of officials from other departments and agencies.

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Oct 19 • 6:13 PM EDT • Health • akingump.com
Texas Democratic candidate for governor sues to review emails between Elon Musk and Greg Abbott

State Rep. Gina Hinojosa alleged in her lawsuit that Gov. Greg Abbott is “unlawfully withholding communications” between his office and tech CEO Elon Musk.

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Oct 19 • 5:30 PM EDT • Politics • nbcnews.com
High-Signal Publisher
What’s in Trump’s new women’s health executive order?

Executive order also creates task force and new division in National Institutes of Health

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Oct 19 • 5:13 PM EDT • Health • deseret.com
RJ Mitte’s mom says there were ‘struggles’ between ‘Breaking Bad’ star and fiancée before his death

RJ Mitte’s mother, Dyna Mitte, says there were ‘struggles’ between the ‘Breaking Bad’ star and his fiancée, Kennedy Suarez, before his death.

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Oct 19 • 5:02 PM EDT • Entertainment • ew.com
HomePod 27.2 Adds Sound Glow to Existing HomePod Models

Apple's latest software update for the HomePod brings a new Sound Glow feature to the HomePod, HomePod mini, and HomePod mini 2. Apple introduced Sound Glow as a HomePod mini 2 feature, but it's available for the second-generation HomePod and the original HomePod mini too. HomePod Software 27.2 is available as a release candidate update for developers and public beta testers, but it should launch next week.

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Oct 19 • 4:31 PM EDT • Technology • macrumors.com
NYC Health + Hospitals/Woodhull Welcomes Over 170 Students for Third Annual Healthcare Career Day

NYC Health + Hospitals/Woodhull hosted its Third Annual Healthcare Career Day, welcoming 174 registered student participants for a day focused

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Oct 19 • 3:43 PM EDT • Health • nychealthandhospitals.org
HHS issues seven nonconformity letters in crackdown on health data blocking

The Trump administration is seeking to give patients access to electronic health information through the enforcement of regulations and “troubleshooting call[s].”

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Oct 19 • 2:03 PM EDT • Health • nextgov.com
Executive order calls for creation of NIH Women’s Health Division

An executive order issued by the White House today directs the Department of Health and Human Services, through the National Institutes of Health, to establish a Women’s Health Division. The new division will focus on conditions that uniquely or disproportionately affect women.

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Oct 19 • 12:05 PM EDT • Health • aha.org
President Trump Signs Historic Executive Order to Advance Women’s Health, Championed by First Lady Melania Trump

President Donald J. Trump, with the leadership and support of First Lady Melania Trump, signed an executive order, Advancing Women’s Health to Improve Outcomes in All Phases of Life.

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Oct 19 • 11:52 AM EDT • Health • hhs.gov
LOVB Miami names Pri Shumate president, builds out business leadership

LOVB Miami has named former Dolphins CMO Pri Shumate president of business operations and former FIFA exec Meg Patten VP/fan experience & marketing, with sports management company Jett Sports serving as its commercial arm ahead of the expansion franchise’s inaugural 2026-27 season.

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Oct 19 • 9:58 AM EDT • Business • sportsbusinessjournal.com
Opinion: Ohio manufacturing needs permitting reform

Momentum on reform is building in Congress, with Ohio’s U.S. senators helping advance the conversation.

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Oct 19 • 5:45 AM EDT • Business • crainscleveland.com
A banker’s fight for political survival

Rep. French Hill is defending his time as a banker in his close reelection race against Democrat Chris Jones.

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Oct 18 • 5:56 PM EDT • Politics • punchbowl.news
South Texas Health System (@stxhealthsystem)

2 likes, 1 comments - stxhealthsystem on October 18, 2026: "Put Your Skills at the Heart of Innovation: South Texas Health System is seeking skilled and dedicated Cardiac Cath Lab Technologists to join the cardiovascular teams at STHS Heart and STHS Edinburg. In this vital role, you’ll support advanced cardiac procedures, help deliver potentially lifesaving care and make a meaningful difference for patients when it matters most. Join a team committed to clinical excellence, innovation and compassionate care. Ready to take your career to the next level? Explore opportunities with the Rio Grande Valley’s largest integrated healthcare network. STHS offers competitive pay, comprehensive benefits and an increased sign-on bonus for qualified applicants. Ready to make your next career move? View current openings and apply at the link in our bio.".

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Oct 18 • 12:00 PM EDT • Health • instagram.com
Lower GLP-1 costs are here. Mochi cuts prices and adds lab testing

Mochi Health lowers costs for compounded semaglutide and tirzepatide while adding new blood testing services.

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Oct 18 • 7:03 AM EDT • Health • usatoday.com
What's Happening in Health: October 18, 2026
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Oct 18 • 6:00 AM EDT • Health • local12.com
ConnectWise Suspends Cloud Backup After Attackers Compromise Microsoft 365 Tenants

ConnectWise disabled seven application identities and suspended Cloud Backup after attackers compromised Microsoft 365 tenants.

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Oct 18 • 4:23 AM EDT • Technology • thehackernews.com
Politics: House Democrats preparing affordability agenda for potential majority win

Democratic leadership in the U.S. House of Representatives last week announced their plans for an agenda focused on tackling affordability, signaling confidence within the party that a flip of the

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Oct 18 • 2:00 AM EDT • Politics • telegraphherald.com
Community leaders: Foiled Illinois attack spurred by anti-Hindu hate

A thwarted mass shooting targeting a large Hindu temple in suburban Chicago was fueled by years of hateful rhetoric on social media against Hindus and Indians, community leaders say.

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Oct 18 • 1:30 AM EDT • Business • telegraphherald.com
Hormel makes $1 billion bet on chicken

Hormel Foods is branching into a new — and wildly popular — meat category with a deal to acquire a chicken company for more than $1 billion.

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Oct 18 • 1:30 AM EDT • Business • telegraphherald.com
Amazon's delivery box: a symbol of instant gratification and convenience

The Amazon delivery box — a fixture everywhere from suburban front porches to city apartment lobbies — is more than just a cardboard box. It’s symbolic of a shopping culture

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Oct 18 • 1:30 AM EDT • Business • telegraphherald.com
Buz Coffee & Energy carves out niche in downtown Dubuque

When Buz Coffee & Energy opened in the summer of 2020 during the COVID-19 pandemic, it was a serendipitous beginning.

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Oct 18 • 1:30 AM EDT • Business • telegraphherald.com
Minnesota agrivoltaics project shows promise of mixing farming, solar power

Winifred Sylvah is thriving with her cucumber harvest at a solar farm in Big Lake, Minnesota. She's part of an agrivoltaics project, blending farming with solar power. This initiative is

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Oct 18 • 1:30 AM EDT • Business • telegraphherald.com
Gold surged to a record, then fell hard. What happened?

Gold has been on a wild ride this year.

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Oct 18 • 1:30 AM EDT • Business • telegraphherald.com
Nepal’s Mandira Lamichhane Dhimal elected fellow of the International Science Council

She is the first Nepali woman scientist and only the second Nepali citizen to receive the distinction.

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Oct 17 • 8:00 PM EDT • Science • kathmandupost.com
Is There an Entrepreneurial Case for a Minneapolis Bathhouse?

Or will the taps of Minneapolis bathhouses run with nothing but red ink? “If it was a sure thing, there’d be one in St. Paul today.”

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Oct 17 • 10:39 AM EDT • Business • tcbmag.com
Iconic musician gives health update, reveals he’s not allowed to drive

The 77-year-old singer has a neurological condition that affects his balance and other functions.

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Oct 17 • 10:32 AM EDT • Entertainment • silive.com
Campaigns already know a lot about voters. AI could change what they do with it.

Artificial intelligence is reshaping familiar campaign practices in Minnesota and beyond. Whether it can sway more votes is less certain.

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Oct 17 • 7:00 AM EDT • Politics • startribune.com
Legendary chart-topping singer, TV host dead at 86: ‘Brought joy to generations’

She had a historic career.

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Oct 17 • 6:00 AM EDT • Entertainment • lehighvalleylive.com
Young Entrepreneurs Get Their Earliest Business Experiences in Northeast Ohio Schools

Forget the hypothetical business plan. At schools across Northeast Ohio, students are making products, finding customers and learning what it costs to be wrong.

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Oct 17 • 1:00 AM EDT • Business • clevelandmagazine.com
Business merger bodes well for Bellingham's cider scene

Sitting down with 2 industry pros from Bellingham Cider Co., Lost Giants

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Oct 17 • 12:00 AM EDT • Business • cascadiadaily.com
Minnesota veterans receiving claims assistance, health exams at clinic
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Oct 16 • 7:47 PM EDT • Health • cbsnews.com
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Let's talk 'You Can See Everything' spoilers: An explainer for Nathan Fielder's Elizabeth Holmes documentary

Who gets naked? What are the big twists? And what's next?

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Oct 16 • 6:00 PM EDT • Entertainment • mashable.com
Player Availability Report: #SKCvRSL

Player Availability Report is SportingKC.com’s look at the latest status updates around the team ahead of upcoming matches and is presented by Saint Luke’s. All details listed are from the league’s official Player Status Report that is submitted the day prior to the match. Sporting Kansas City returns home this

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Oct 16 • 5:29 PM EDT • Sports • sportingkc.com
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Business Insider: The Winners and Losers of the New H-1B Era

Partner Catherine Macris discusses how evolving H-1B policies are shaping employers’ ability to recruit foreign talent, particularly in highly specialized fields.

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Oct 16 • 4:20 PM EDT • Business • fragomen.com
Trump says press secretary Katie Zacharia should ‘reconsider’ her role

“Maybe it’s not for her,” President Donald Trump told reporters on Friday, saying that he would ultimately leave the decision to Zacharia.

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Oct 16 • 1:35 PM EDT • Politics • washingtonpost.com
HHSC Highlights Resources During Down Syndrome Awareness Month | Texas Health and Human Services

HHSC Early Childhood Intervention and DSHS Healthy Mothers and Babies programs offer support for families with children diagnosed with Down syndrome.

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Oct 16 • 9:04 AM EDT • Health • hhs.texas.gov
Fierce Healthcare Regulatory Recap: HHS presses medical groups on gender-affirming care for minors; CMS distributes RHTP funding to 5 states

Stay up to date on the latest across Washington, D.C. with this weekly brief. Read below for news from Oct. 12 to Oct. 16. | The latest news from CMS and HHS this week: HHS demands info on ‘sex-rejecting procedures’ for minors, CMS releases more RHTP funds and more.

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Oct 16 • 9:00 AM EDT • Health • fiercehealthcare.com
Winona Health holding memorial ceremony for infant loss

Winona Health’s Family Birth Center is holding a memorial ceremony on Saturday in support of families and individuals who have experienced the loss of a baby

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Oct 16 • 8:24 AM EDT • Health • kttc.com
It's time to reassess the size of our solar system, scientists say

The edge of our solar system may be defined not by a sharp boundary, but by a "complex dance among forces, energies and trajectories," two researchers argue.

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Oct 16 • 6:00 AM EDT • Science • space.com
Kiggans, HHS Secretary Robert F. Kennedy, Jr. Discuss Healthcare Workforce Challenges, Tour Regional Health Professions Center at TCC

VIRGINIA BEACH, VA — Today, Congresswoman Jen Kiggans (VA-02) welcomed U.S. Department of Health & Human Services Secretary Robert F....

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Oct 15 • 7:23 PM EDT • Health • kiggans.house.gov
Med Center Health mammographer stresses yearly screenings after 40

Mammographer of 23 years breaks down comfort, compression and digital technology.

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Oct 15 • 4:39 PM EDT • Health • wbko.com
MetroPlusHealth Earns 4-Star Medicare Rating for Second Consecutive Year

New York, NY – MetroPlusHealth, New York City’s high-quality, affordable health plan, announced today that its Medicare Advantage plans have earned an

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Oct 15 • 4:14 PM EDT • Health • nychealthandhospitals.org
IP Saves the Day On Streaming

(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Before we get started, I wanted to highlight a new idea I saw from Real Good AI, proposing a ratings system for AI use. (H/T to Anthony Kaufman’s article highlighting this.) It would look something like this: In general, I think that this is a solid, middle-ground solution that should appease both the pro-AI camp (who love AI) and the anti-AI camp (who wants to know if what they’re watching didn’t come from humans). Regardless of your feelings on AI/LLMs—I’ll never use it for my writing—transparency is often the best solution to many problems. In general, I think way more media outlets need to be using way more AI disclosures. My quick “Yes and...” to this idea: what about ads? In particular, I hate it when I see or hear ads that are obviously AI-generated, but a person or voice says, “I used this product”. AI doesn’t use products! Just today, I watched a YouTube ad where a “person” said they use some sort of rain wind chime...but that’s not a real person! They didn’t use this product. (Especially since the video of the wind chime itself also appeared to be AI-generated...) I believe most traditional advertising already has standards like this anyway.1 Okay, on to this week’s issue. We’re covering the week of 14-Sep, and then next issue, I’ll be fully caught up with Nielsen’s new release schedule. In the future, I plan to put out Streaming Ratings Reports each Monday after Nielsen’s Thursday releases. Overall, we had some big new shows this week, like Prime Video’s Reacher spinoff_, Neagley_, which is off to a big, big start, and Netflix’s latest in its Monster anthology, which is their largest opening since June and the second-largest since One Piece came out in March. All that, plus Slow Horses returns, the trio of returning shows (Lioness, Reacher and Ted Lasso) continue to dominate the top tens, Paramount+’s latest crime drama, a big whiff for a Netflix original film and a precipitous drop for Netflix film charts, all the flops, bombs and misses, and a whole lot more. Let’s dive right in! (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of September 14th to September 20th 2026. You can find a link to my terminology here.) Subscribe Television - IP For the TV Win Can I use the dirty word of entertainment journalism right now? IP. Shhh. Don’t tell anyone I said it. But IP works at the box office, and we’ve seen some evidence it works in TV too. Not as well, and not all the time—no absolutes here!—but often enough. And glancing at the Nielsen top ten…it worked this week! Take Prime Video, who has a monster hit in the crime drama Reacher. Would a spinoff work for that show? Yep! They binge-released Neagley, about a detective from the original Reacher series, and its eight episodes debuted to 29.6 million hours. Here’s how it stacks up to Reacher, one of Prime Video’s biggest shows: That’s great. Nearly as strong as Reacher’s opening! (Both shows started with eight, binge-released episodes, so this comparison is apples-to-apples.) Notably, Prime Video scheduled the debut of Neagley to overlap with Reacher’s most recent season, to help drive tune-in. Obviously, I love smart release strategies like that. And even though I wrote “obviously”, it’s not really that obvious, since streamers don’t often take advantage of natural overlaps like this_._2 Other data backs how well Neagley performed. It opened at second place on Samba TV for two weeks and got 51.7 million hours on Luminate. That’s the eleventh biggest opening on Luminate since May of 2024 and tied with Bridgerton’s third season opening. That’s a huge opening! Its IMDb is solid too, a 7.7 on 24K reviews. Netflix’s latest edition in the “Monster” series—which started with Jeffrey Dahmer and comes from Ryan Murphy—did well too, opening to 24.7 million hours. That’s the biggest opening for Netflix since I Will Find You in June, and second biggest since March. Unlike the Reacher series, this franchise is trending downward, though. The first Monster show—Dahmer - Monster—was giant. More than anything, I think this reflects that Netflix running out of extremely popular—if that’s the right word?—serial killers to feature. Still, the data says this is a very good opening. It made it to third place on Samba TV for two weeks. It also opened to 40.0 million hours on Luminate. That’s not quite as elite as Neagley, but still very, very strong. I’ll be honest: my priors coming into any given week are that IP works to help drive buzz for new shows, but TV shows need to stand on their own even more than movies, so they will succeed or fail based on their quality. But these two spinoffs definitely worked. Quick Notes on TV The top show, film or special this week? Football, again. Specifically, Prime Video’s season opener of Thursday Night Football. The games run long (three hours) but mainly a lot of people watch each game. That adds up to a lot of viewership. Paramount released the second season of MobLand on an unusual day for that service, a Friday! Often, they put their new shows out on a Sunday, as they did last year with a run of shows (Lioness, Tulsa King and Landman). MobLand didn’t make Nielsen in its first week, but on Samba TV it got to eighth and seventh place. Luminate had a smaller opening too, only 5.3 million hours. MobLand missed the Nielsen charts for its first eight weeks, so this season is off to a stronger start. (Bonus note: the first season streams on both Prime Video and The Roku Channel, but I only have it as Paramount+ on those charts.) I’ve mentioned a few times that foreign-language originals do lower numbers than English-language originals on Netflix most of the time. But I don’t usually emphasize what country those originals come from, and observationally, they tend to be from Western or Northern European countries, in general. So credit to Not a Stranger, a Turkish Netflix original, for breaking through on Luminate, getting to 7.9 million hours in its first full week on those charts. As I mentioned last issue, Crew Girl ended up making the Nielsen charts in its second week. That’s still a soft performance compared to many shows, but again this, one looks affordable. And if you’re curious, here’s how it stacks up to some other sports romance shows: We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… …about a new data source and how it drives streaming viewership… ...what reality show is struggling in its latest season…. ...what Netflix film bombed…. ...How Reacher, Ted Lasso, and Lioness are doing on the charts… ...what obscure sport put up great viewership numbers… …how far streaming films are falling… …all the flops, bombs and misses for the last week… …and more… ...please subscribe! We can only keep doing this great work with your support. If you want an idea of just how much content you’d get in a full issue, check out this older issue. Coming Soon! Next week, we’ve got a double issue, then we’ll be all caught up with Nielsen’s data. Yes! The goal is to have my report out on the Monday after I get Nielsen’s data. So next issue, I’m looking at East of Eden, The Great British Baking Show, a Willy Wonka game show (that people are upset uses AI, but viewers might not care), and a Cosby show spinoff reboot on Netflix, and Brothers on Apple TV (starring Woody Harrelson and Matthew McConaughey). That’s about it for TV, but who’s going to win the streaming week, The Breadwinner or Backrooms on streaming? Answer: Toy Story 5. Plus Netflix has a Unabomber film and a new Tyler Perry film, Teenage Sex and Death at Camp Miasma tries to repeat The Substance’s run on MUBI, and Paramount+ has Jackass: Best and Last. Long term, Netflix is remaking Lonesome Dove. I love this choice, but man, there are a lot of westerns on TV right now. And they’re making Sega TV shows, including a Crazy Taxi TV show and Sonic show with an “edge”.

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Oct 15 • 3:32 PM EDT • Entertainment • entertainment.substack.com
Op-ed: Healthcare affordability debate misses insurers’ bad behavior

Premiums for small groups and individuals continue to skyrocket.

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Oct 15 • 11:00 AM EDT • Health • crainsnewyork.com
How lost fibre in sugar impacts health and how we can get it back

The loss of fibre in sugar has led to numerous diseases; the solution may lie in redesigning food and restoring beneficial biological signals.

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Oct 15 • 9:24 AM EDT • Health • weforum.org
HHS declares public health emergency in Alabama after Hurricane Isaias

The designation allows federal waivers giving Medicare, Medicaid and CHIP providers flexibility to ensure uninterrupted service as storm recovery continues.

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Oct 15 • 9:00 AM EDT • Health • alreporter.com
July 2026 Healthcare Data Breach Report

In July 2026, 77 healthcare data breaches affecting 500 or more individuals were reported to the U.S. Department of Health and Human Services (HHS) Office In July 2026, 77 healthcare data breaches affecting 500 or more individuals were reported to the HHS Office for Civil Rights, involving the protected health information of more than 33 million individuals. That’s a 10% month-over-month increase in data breaches and a 642% increase in affected individuals.

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Oct 15 • 4:18 AM EDT • Health • hipaajournal.com
New Business Spotlight: Hair Haven & Co. and The Hive bring beauty and entrepreneurship to North Knoxville

Two local entrepreneurs are bringing a fresh approach to beauty and self-care in North Knoxville with the opening of Hair Haven & Co. Salon and Spa and The Hive Beauty Supply. Owners Keniya Buley and Breanna Coach celebrated their businesses with a joint ribbon-cutting ceremony September 11 at 2902 Tazewell Pike, Suite D, in the […]

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Oct 15 • 12:03 AM EDT • Business • knoxtntoday.com
Recap: Sporting KC falls at league leaders Nashville SC

Sporting Kansas City (6-19-4, 22 pts.) fell to a 4-0 defeat against Supporters’ Shield leaders Nashville SC (19-3-6, 63 pts.) at GEODIS Park on Wednesday night. Nashville took a three-goal lead into the halftime interval before adding a fourth in second-half stoppage time to seal the points. Balancing three games

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Oct 14 • 10:50 PM EDT • Sports • sportingkc.com
HHS announces new healthy lifestyle initiative at Chatham health center

U.S. Health and Human Services Secretary Robert F. Kennedy Jr. announced a new initiative.

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Oct 14 • 10:23 PM EDT • Health • wset.com
New poll shows Democrats ahead in most statewide races

A new poll released by the University of Texas/Texas Politics Project shows Democrats holding slim leads in the U.S. Senate race and most statewide races.

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Oct 14 • 9:21 PM EDT • Politics • ksat.com
Kansas business owner sentenced for spending employee’s tax withholdings on cars, mansions and gambling

A Kansas business owner has been sentenced to prison for employment tax crimes.

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Oct 14 • 6:37 PM EDT • Business • kctv5.com
RFK Jr pushes back on reports of federal health coverage cuts

HHS Secretary Robert F. Kennedy Jr. disputes reports that the administration is cutting people from Medicare, Medicaid or Obamacare, saying it is targeting duplicate enrollments and records for deceased individuals.

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Oct 14 • 5:12 PM EDT • Health • foxnews.com
Planetary genealogy: Milky Way worlds belong to 1 of 2 ‘families,’ scientists find

"There is a genetic link between planetary systems and their stars, and that, depending on the star around which they are born, this link also determines their fate."

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Oct 14 • 5:00 PM EDT • Science • space.com
A Second Chance for a Bookshelf Becomes a First Chapter for Young Patients at NYC Health + Hospital/Jacobi | North Central Bronx

For the young patients who walk through the doors of North Central Bronx’s (NCB) Pediatric Outpatient Services, a hospital visit can bring worry, waiting,

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Oct 14 • 4:49 PM EDT • Health • nychealthandhospitals.org
HHS Launches Health Center Healthy Lifestyle Commitment to Advance Nutrition, Prevention, and Healthy Living

HHS Secretary Kennedy joined by HRSA Administrator Tom Engels, today launched the HHS Health Center Healthy Lifestyle Commitment.

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Oct 14 • 2:52 PM EDT • Health • hhs.gov
Justice Dept. demands California prove citizenship for lists of voters or withhold ballots

The U.S. Department of Justice has given California election officials 48 hours to prove the U.S. citizenship of voters its flagged as potential noncitizens, or withhold their ballots.

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Oct 14 • 1:38 PM EDT • Politics • latimes.com
Longtime Panthers player returns after battling serious health condition

Right tackle Taylor Moton experienced a “multitude” of blood clots in one lung.

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Oct 14 • 1:14 PM EDT • Health • wbtv.com
NYC Health + Hospitals Arts in Medicine Department Completes Conservation of Major Works by Black Artists at Harlem Hospital

NYC Health + Hospitals’ Arts in Medicine department today announced the completion of conservation work on several of the most significant works by Black

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Oct 14 • 12:59 PM EDT • Health • nychealthandhospitals.org
HHS Declares Public Health Emergencies for Florida, Alabama following Hurricane Isaias

Secretary Kennedy yesterday determined that public health emergencies exist in Florida and Alabama as a result of Hurricane Isaias.

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Oct 14 • 12:30 PM EDT • Health • hhs.gov
Netflix Layoffs

FILE - The Netflix logo is displayed on the company's website on Feb. 2, 2023, in New York. (AP Photo/Richard Drew, File)

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Oct 14 • 11:50 AM EDT • Business • telegraphherald.com
HHS declares public health emergency in Alabama, Florida following Hurricane Isaias

U.S. Department of Health and Human Services (HHS) Secretary Robert F. Kennedy Jr. yesterday determined that public health emergencies exist in Florida and Alab

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Oct 14 • 11:49 AM EDT • Health • mynbc15.com
WATCH LIVE: HHS unveils new crackdown on fraud and abuse in federal health programs

The Health Department announces enforcement and oversight measures designed to identify fraud faster, strengthen accountability and protect federal health programs from abuse.

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Oct 14 • 9:22 AM EDT • Health • foxnews.com
HH Health To Host Hiring Event For Clinical, Nonclinical Positions

Huntsville Hospital Health System will host a community hiring event Wednesday, Oct. 21, from 4 to 7 p.m. at Campus 805’s Stone Event Center, offering job

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Oct 14 • 7:00 AM EDT • Health • huntsvillebusinessjournal.com
HH Health To Host Hiring Event For Clinical, Nonclinical Positions

Huntsville Hospital Health System will host a community hiring event Wednesday, Oct. 21, from 4 to 7 p.m. at Campus 805’s Stone Event Center, offering job

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Oct 14 • 7:00 AM EDT • Business • huntsvillebusinessjournal.com
Texas Health Named No. 2 Best Workplace in Health Care for 2026

ARLINGTON, TEXAS, Oct. 13, 2026 – Texas Health Resources is ranked No. 2 on the 2026 Fortune Best Workplaces in Health Care™ List – the highest among hosp

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Oct 14 • 12:07 AM EDT • Health • fortworthbusiness.com
60 Second Lectures Fall 2026 Roundup Video

This fall’s 60-Second Lectures included talks ranging from quantum materials to U.S. healthcare.

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Oct 13 • 5:34 PM EDT • Science • omnia.sas.upenn.edu
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NYC Health + Hospitals Advances to Silver Recognition in the American Medical Association's Joy in Medicine Health System Recognition Program

NYC Health + Hospitals announced it has earned the Silver-level Joy in Medicine recognition from the American Medical Association (AMA) for enhancing

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Oct 13 • 4:29 PM EDT • Health • nychealthandhospitals.org
The GOP’s young-men blues: how this demographic could thwart the midterms

A key MAGA voting bloc has gone conspicuously quiet

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Oct 13 • 1:02 PM EDT • Politics • theweek.com
RIP, homeOS

MacRumors was first to reveal the name "HomeView" last week, after discovering a trademark filing from a secretive shell company that we correctly suspected was linked to Apple. Apple was likely behind a "homeOS" trademark filing as well, but the company ultimately decided to stick with generic "HomeView software" naming, just like it refers to the HomePod's operating system as "HomePod software".

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Oct 13 • 12:39 PM EDT • Technology • macrumors.com
Murray, Kaptur: As Families Pay More & More for Energy, Reports Show Trump Energy Department Withholding Billions and Playing Politics

Washington, D.C. – Today, Senator Patty Murray (D-WA), Vice Chair of the Senate Appropriations Committee and Ranking Member of the Subcommittee on Energy and Water Development, and Congresswoman Marcy Kaptur (OH-09), Ranking Member of the House Appropriations Subcommittee on Energy and Water Development, released the following statement on the Trump administration holding back or cutting […]

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Oct 13 • 12:26 PM EDT • Politics • murray.senate.gov
Christine Baranski and Cynthia Nixon tease ‘The Gilded Age’ season 4: ‘Serious complications in the household’

‘The Gilded Age’ season 4 sees the characters dealing with some big changes. Christine Baranski and Cynthia Nixon exclusively share what’s to come for the HBO series: ‘She’ll do what she needs to do to save her and her family members.’

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Oct 13 • 12:00 PM EDT • Entertainment • ew.com
State AG Oversight of Health Care Transactions: Key Takeaways From NAAG

Health care market pressures and the evolving role of state enforcement were the focus of a recent National Association of Attorneys General (NAAG)

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Oct 13 • 11:31 AM EDT • Health • regulatoryoversight.com
Streaming deal: Get 2 months of Paramount+ Premium for $0.99/month

Lock in two months of the ad-free Premium tier for less than $2 total with this code.

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Oct 13 • 11:08 AM EDT • Entertainment • mashable.com
CWRU receives record $15M gift for special needs dental care

The $15 million gift from Bill and Chloe Cornell will establish a health center for patients with special needs at Case Western Reserve.

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Oct 13 • 10:45 AM EDT • Business • crainscleveland.com