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The Fierce Battle For Kids’ Eyeballs...Plus Two “Devils” Face Off
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) During the week of this report, Spider-Man: Brand New Day hit theaters and went on to become one of the biggest films of all time. So, you know what that means! It’s time for a poll! Recently, Project Hail Mary came to Prime Video and became a top five film for them, but didn’t smash streaming records, a feat I cautiously thought it could accomplish. Can Spider-Man 4 do better? To set the stakes, some of the biggest films of all time do just okay on streaming. Wicked, Top Gun: Maverick, and Barbie come to mind... But unlike those films, Spider-Man: Brand New Day is a Sony film which means it’s headed to Netflix, the world’s largest streamer. Now, per friend of the newsletter and my go-to Netflix expert, Kasey Moore of What’s on Netflix, Sony films usually appear on Netflix 120 days after they premiere, which means Spidey 4 would land on Netflix on, checks notes, 28-November, one of the two biggest streaming weekends of the year! But Sony occasionally delays its biggest hits for a bit longer, to give them more time to make money on PVOD, so Spider-Man: Brand New Day might not swing onto Netflix until late December or even February 2027. Loading... Okay, on to this week’s issue. Since The Super Mario Galaxy Movie made its way to Peacock, I’m looking at the true workhorse of streaming viewership: kids films. And the surprising film that bested most Netflix animated movies. All that, plus Hulu has a new show that might be a hit (for them…?), two “Devils” square off on streaming, Zendaya tries to find some streaming magic, Netflix’s I Will Find You continues to do well, House of the Dragon tries to break into the season three top ten, some big NBC sports and summer programs, what friendly neighborhood Spider-Man character actually generates the most viewership on streaming, all the flops, bombs and misses, and a whole lot more. Let’s dive right in! (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of July 27th to August 2nd, 2026. You can find a link to my terminology here.) Subscribe Film - As The Super Mario Galaxy Movie Hits Peacock, How Have Kids Films Fared in 2026? Like Mario hopping on a Koopa, The Super Mario Galaxy Movie landed on Peacock on 30-July. (Yeah, I kinda forced that Mario reference.) How did it do? Great, just like the first film. It got 13.0 million hours on its opening, and that’s good enough to take second place among Peacock films on the Nielsen charts all time: As I mention all the time, Peacock just isn’t the world’s biggest streamer—in fact, nowhere close—so its films struggle to put up numbers like Netflix (or even Prime Video and Disney+). So this is a solid debut for that streamer. And as we saw last time, The Super Mario Bros. Movie had a HUGE second life on Netflix when it moved streamers. This chart doesn’t even show how long the first Mario lasted on Netflix: a whopping, KPop-esque 31 weeks. For NBCUniversal, though, the big win was the second Mario movie grossing $429 million in America and over $1 billion globally. But yeah, to add a very strong streaming performance only makes its success even greater. Illumination pretty clearly has another hit franchise on their hands. This is a good time, though, to check in on kids films so far in 2026. We’ve had a few big, big titles, a rare Netflix success, and some disappointments. Let’s start with the top animated films since November of 2025, over their first four weeks on the charts, along with a few of the “best all time” animated films: (As a reminder, if a film doesn’t make the Nielsen top ten lists, I don’t have data for it, so it gets a “zero” in terms of viewership. Now, it had some viewership, but I don’t know what it is, so it gets a zero.) I added a few titles to get an idea of what the best of the best looks like in terms of animation. And you can see, through four weeks, Zootopia 2 can now claim “one of the biggest streaming films of all time” titles. GOAT too did surprisingly well, besting Netflix’s biggest films (Swapped and In Your Dreams) through four weeks. When I’ve talked about how films can have varying performances on streaming compared to their box office, this is what I mean. Goat just managed to gross even $103 million at the box office—so it’s popular, but just barely—but did very well on streaming. Of course, what set Encanto and KPop Demon Hunters apart from the rest was their absolutely insane longevity. Here are the kids film charts through eight weeks to show that: And really KPop Demon Hunters just kept going, and no 2025 or 2026 kids films have had that sort of longevity. I can’t wait to see the sequel in theaters. Film - Two Devils and a Drama As I wrote last week, in the past, theatrical-first film flops weren’t eligible for “Miss of the Week” or “Miss of the Year” honors/dishonors, but since so many more films go to theaters first these days, I’ve made them eligible now! But it’s complicated. You see, this is a Streaming Ratings Report, emphasis on streaming, which makes analyzing this week’s two biggest streaming misses—The Drama on HBO Max (A24’s dramedy starring Zendaya and Robert Pattinson) and Prime Video’s The Devil Mouth (a killer shark movie starring young attractive people)—somewhat tricky. The Drama isn’t eligible for Luminate, but The Devil’s Mouth only had 1.5 million hours in its first week: The Devil’s Mouth notched 5.2 million hours according to Nielsen. Meanwhile, The Drama missed the charts entirely. Not great! But Prime Video is a much bigger streamer than HBO Max. That said, HBO Max titles are on Prime Video, but I think Prime Video prioritizes their original/exclusive titles, which helps boost their viewership. Complicating this further, The Drama made $48 million in the US—while A24 sells foreign distribution; the $57 million of overseas grosses helps A24 sell overseas rights for money in the future—off of a $28 million budget (which seems low for Zendaya and Pattinson, so they might have backend). The Devil’s Mouth, though, had zero dollars at the box office. The other stats for The Devil’s Mouth are bleak, and by “bleak”, I mean horrendous: a 4.7 on 15K reviews on IMDb (yikes) and a 46 on Metacritic (double yikes). The Drama, though buzzy online, only has a solid (but far from elite) 7.1 IMDb score on 121K reviews and a 59 on Metacritic (which is far, far lower than I’d have guessed). So which film is the “Miss of the Week”? I’m giving it to The Devil’s Mouth for one simple reason: it’s a horror film. And almost all horror films, even poorly reviewed horror films, should get a shot in theaters to at least try to recoup some of their budgets. The Drama made money at the box office and The Devil’s Mouth didn’t. It’s just like the situation last issue with Obsession and Masters of the Universe. Sure, Obsession didn’t pop on the streaming charts, but at least it already made it money at the box office. And as we’ve been seeing for years now and we’ll see all fall, theatrical films just do better on streaming. After all, the big “devil” winner this week was actually The Devil Wears Prada 2 with 14.8 million hours according to Nielsen. That’s right, The Devil Wears Prada 2—one of the box office success stories of May—came to streaming and parlayed its $220 million box office into 14.8 million Nielsen hours. Disney also put out a datecdote that it had 15.2 million “views” globally in five days, but again we don’t have a lot of great context for what that means. Here’s how it stacks up to other Hulu films, since I’m categorizing this mainly as a Hulu title (though it was also on Disney+): Share Quick Notes on Film We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… Whether Hulu has a new hit show on its hands... The top first and third seasons of all time and which shows are climbing those charts… What version of Spidey is the most popular... What sport and TV show are performing better on NBC than the NBA... All the flops, bombs and misses... ...please subscribe! We can only keep doing this great work with your support. Coming Soon! Next week, wow, things stay so busy. One of streaming’s biggest shows of all time, Ted Lasso, returns along with new YA-ish shows from Hulu (The Shards, from Ryan Murphy) and Prime Video (Sterling Point). The Challenge moves to Paramount+, plus My Life with the Walter Boys returns to Netflix and Futurama returns to Hulu. And Netflix has a new horror film, The Last House. Lots to talk about! All month, things stay busy. We’re talking Reacher on Prime Video! Outer Banks and Tires on Netflix! Lanterns on HBO Max! UFC 330 on Paramount+ and the MLB Field of Dreams game on Netflix. And a ton of smaller films come to streaming. Long term, the VMAs are back on 27-Sep! I feel like I haven’t heard much about this show in past years, but I’m seeing more news coverage and buzz for this show than in past years. I’m curious to see how it does.
Lionel Messi, Argentina and the challenge of moving on from a GOAT
Plenty of teams in multiple sports have had to learn to live without a great player, some with much more success than others
Michael Allen can’t be trusted on ICE
Twenty-one months into President Donald Trump’s second administration, his approach to immigration enforcement is clear: using untrained, masked U.S. Immigration and Customs Enforcement agents resulting in both the arrests and killings of Americans and the destruction of families and communities. It is a strategy that scapegoats brown-skinned Americans, denies people their right to legal representation […]
100,000 Square Foot Expansion Breaks Ground at Liberty Science Center
One of the Garden State’s most prominent museums will be getting an otter habitat, goat playground, physics-themed mini golf, and more as part of a $40 million revamp.
North Carolina: Rabid baby goats at a mobile petting zoo prompts health warning
On Friday, the North Carolina Department of Health and Human Services reported confirmed multiple rabies cases in baby goats at a mobile petting zoo located in Iredell County. They were first notified of a potential rabies exposure among four baby goats at Farm Adventures in Harmony, North Carolina on August 27. The goats were most likely exposed to rabies by a skunk that had entered the pen where they were kept in late July. The NC State Laboratory of Public Health confirmed rabies viruses in three of the baby goats on August 28; a fourth goat was not tested but is also assumed to have been infected. Based on information gathered on August 28, it was determined that no other animals on the farm pose a risk of rabies exposure to people. Learn about rabies Anyone who had contact with baby goats from the Farm Adventures mobile petting zoo either at their location in Harmony, North Carolina, or at an off-site event, between July 28 and Aug. 27, 2026, may have been exposed while the animals were infectious. Impacted individuals should contact their local health department to determine whether medications are needed to prevent infection. Individuals are encouraged to call before visiting an emergency department or urgent care clinic to determine if treatment is needed and where it can be accessed. Known potential exposure dates and locations include: July 28: Jurney’s Assisted Living, 1942 Van Haven Drive, Statesville in Iredell County July 30: Private event in Mecklenburg County Aug. 1: Community Connections Back-to-School Bash, Breeden Amphitheater, 333 S. Main St., Lexington in Davidson County Aug. 6: Brookdale Peachtree, 2806 Peachtree Road, Statesville in Iredell County Aug. 8: Private event in Watauga County Aug. 9: Private event in Burke County Aug. 15: Masonic Picnic Grounds, 201 Poplar St., Mocksville in Davie County Aug. 16: Private event in Durham County Aug. 22: Private event in Iredell County Aug. 23: Private event in Durham County Rabies is a deadly disease that can spread from wild animals to pets and people, primarily through a bite, scratch or when infected saliva touches broken skin or mucous membranes. Human rabies infections are extremely rare in the United States. No human cases have been reported in North Carolina since 2011. Rabies is almost always fatal in mammals, including people, unless medications to prevent infections are given before symptoms develop. Symptoms can begin weeks to months after someone is exposed. Early symptoms are flu-like illness including weakness, fever or headache as well as a prickling or itching sensation where someone was bitten or exposed. In 2025, over 4,000 animals were submitted to the NC State Laboratory of Public Health for rabies testing, and of these, approximately 6% tested positive. In North Carolina the disease most often occurs in wild animals especially skunks, raccoons, bats and foxes. Outbreak News Today is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Subscribe
PhillyGoat lets you wear home team pride for all Philly sports
PhillyGoat is an apparel brand that pays homage to the founders' belief that the city of Philadelphia is the 'greatest of all time'. Brothers Ryan, Brett, and Patrick Cassidy were born in Philly and raised in Delco, and share a lifelong love of sports.
Multiple baby goats had rabies at North Carolina mobile petting zoo, attendees urged to contact local health officials
Several baby goats at a mobile petting zoo in North Carolina were infected with rabies, and authorities are asking anyone who had contact with the animals to reach out to health officials.
Jon Jones may ‘feel the fire’ to return after UFC 327 but Dana White definitely does not
Jon Jones continues to flip flop on whether or not he intends to retire from the sport, which doesn’t surprise UFC CEO Dana White one bit. White spent the last couple of years glazing Jon Jones as the GOAT of MMA, but that all ended after “Bones” retired in June 2025, reneging on a reported […]
Trump Finds a New Scapegoat
Just ahead of the midterm elections, the president again surprises Ukraine.
Gamification and memes lure young people to sports wagering apps, prediction markets
When Rory McIlroy won the Masters for the second year in a row, Kalshi shared a photo of him on Instagram with the words, “Wait he’s goated.” When a video of NBA player Damian Lillard recovering from an injury circulated online, Kalshi’s main competitor Polymarket posted, “The league is cooked.”
‘Jealousy Runs So Deep Through Your Blood’
Khabib Nurmagomedov is not the top pick for greatest of all time (GOAT), but it’s not a rare choice either. Though “The Eagle” didn’t have a title reign as long as Georges St. Pierre or Demetrious Johnson, retiring undefeated at 29-0 counts for something. More to the point, nobody saw Khabib bleed in his entire […]
On plant health and embracing new plant-breeding techniques in South Africa
The major challenge currently confronting South Africa’s agriculture is the spread of foot-and-mouth disease. For many farmers across the country, the most urgent tasks are both securing sufficient vaccines and rolling them out quickly in the coming months, particularly as the beef and dairy industries continue to suffer big losses. There is also pressure on sheep, goats, and other livestock to prevent the disease from spreading. As efforts to get the country through this monumental challenge continue, I believe it is important to sharpen our focus on the broader task at hand: strengthening biosecurity. This covers both animal and plant health. In recent years, we haven’t focused much on plant health, except a few times, such as when we had a goss’s wilt scare in the maize industry, a few cases of citrus black spot, or cases of sclerotinia in sunflower seeds. But the fact that South Africa managed to control the outbreaks of these particular diseases when they occurred a few years ago was due to organized agricultural and government scientific capabilities, and, most importantly, the availability of crop protection or agrochemicals necessary to address some of them. Therefore, as the animal health division in the Department of Agriculture focuses on the pressing challenge of the day, the foot-and-mouth disease, there is an opportunity for the plant health division to assess if they have all the requirements to tackle any outbreak that may occur on fruits, vegetables or crops in future. The challenge with crop diseases is that they can spread quickly and cause much more rapid damage in the field than we typically see with livestock. Therefore, speed is everything in ensuring the appropriate controls are available. I raise this as an important area, particularly given the drastic climate variation we observe across the country. The production conditions in some areas have changed noticeably over time, which may introduce new risks. The other essential part is ensuring that South Africa has access to the best crop protection technology available in the market. Many technology developers worldwide have operations in South Africa. Therefore, the Department of Agriculture, along with the Agricultural Research Council, must continuously interact with technology developers to assess the various crop protection technologies they are releasing globally and determine their suitability and need in South Africa. This will require a proactive approach from the government, unlike the current approach, in which technology developers typically approach regulators with new technologies. The government, recognising the food security risks, must take a proactive approach to ensure that South African farmers have access to the latest crop protection technologies, thereby safeguarding the country’s food security. Beyond crop protection, we must never forget that South Africa’s agriculture is key to ensuring that the country is the most food-secure country at the national level in sub-Saharan Africa. South Africa is also the only African country in the top-40 global agricultural exporters, having more than doubled since 1994 on the back of the adoption of high-yielding seed cultivars. South Africa has been the only African country to adopt a bold approach to embracing science and adopting genetically engineered seeds for grains and oilseeds in the early 2000s. Since then, we have seen crop yields improve noticeably, contributing to the gains we mentioned above. But ensuring that South Africa improves further is not a given. The key lies in South African regulators’ attitudes towards new technologies. We have to maintain a progressive approach and not give in to the politics of non-food and non-scientific voices that shout on the sidelines. Food security is national security, and the government must ensure we progress, leaning on science. Therefore, the registration of high-yielding new genomic techniques is required. South Africa cannot afford to fall behind the EU, the USA, South America, and many of its competitors in global agriculture. The Department of Agriculture’s crop science division must adopt a progress-and-science-embracing approach for the good of the country. Thanks for reading AgriView! Subscribe for free to receive new posts and support my work. Subscribe Share
2026 Cubs Heroes and Goats: Game 55
The Cubs were plundered in Pittsburgh, losing 12-1 as the streak reaches 10.
Stop making business the health care scapegoat
By John Carson It is perhaps a sad commentary in the wake of our nation’s 250th birthday to note even in this hyper-polarized age, one thing nearly every American can agree on is American health care is a mess. But as we look to solutions, it is important to remember where the blame for that […]
2026 Cubs Heroes and Goats: Game 26
Dansby Swanson leads an amazing comeback in the Cubs’ 10th straight win.
Michigan must reject antisemitism in political discourse
The atmosphere for Jews in our state feels toxic. We feel under attack, scapegoated, misunderstood and deeply uncertain about the future
Wildcat Check-in Week highlights campus mental health support
The University of Kentucky will host its inaugural Wildcat Check-in Week April 6-10, a campuswide initiative focused on mental health and suicide prevention as well as strengthening a culture of care across the UK community.
Stop making business the health care scapegoat
By John Carson It is perhaps a sad commentary in the wake of our nation’s 250th birthday to note even in this hyper-polarized age, one thing nearly every American can agree on is American health care is a mess. But as we look to solutions, it is important to remember where the blame for that […]
Not All Wine Glasses Tinkling Happily over Santa Barbara County’s Business Improvement District
The Goldwater Institute sues County Board of Supervisors and vintners association on behalf of Lompoc’s Flying Goat Cellars.
From Mountain Goats to Mental Health Initiatives, Glacier Conservancy Puts $4.5 Million to Work
Amid unprecedented visitation numbers and staffing cuts removing nearly a quarter of the park’s workforce, Glacier National Park’s fundraising arm is working to meet the park’s growing demands. In a public meeting on Wednesday, Glacier National Park Conservancy, the official fundraising partner of the park, outlined the progress of its supported projects as well as […]
Baby goats in petting zoo found with rabies, euthanized
People who had contact with the animals in Iredell and Davidson counties are urged to contact local health officials.
NC health officials warn of possible rabies exposure tied to petting zoo goats
Health officials are investigating a potential rabies exposure after several baby goats from a mobile petting zoo tested positive for the virus.
Meet Joe, Buttercup and Gary, San Francisco’s smallest goat-landscaping business
For months, Joe Corcoran had been staring down the overgrown yard in the back of the building that serves as his barbershop, before inspiration struck.
For small farmers, goats are becoming big business
Some farmers who once raised cattle have switched to goats, which are easier — and less expensive — as demand soars.
Liberty Science Center Breaks Ground On $40M Expansion With New Exhibits
Liberty Science Center in Jersey City is getting a $40 million expansion with new exhibits, a goat playground, river otter habitat, and more.
John Cena reveals his soccer, basketball, football and baseball GOATs
Former WWE wrestler John Cena has now been quizzed on who the GOATs of a number of sports are. The GOAT debate is a popular topic in many sports, especially in soccer where people often speak about Lionel Messi and Cristiano Ronaldo.
Clothing, construction: Check out 4 business updates in Allen
Psycho Bunny, Rodeo Goat, Moss Construction and Methodist Legacy ER & Urgent Care share recent updates in Allen.
2026 Cubs Heroes and Goats: Game 34
The Cubs bats lead rhe team to their fifth straight win.
This is the most performative thing ever, New Jersey politician says
Assemblyman Paul Kanitra, R-N.J., says I.C.E. is being used as a scapegoat by Democratic politicians on ‘The Ingraham Angle.’
UNC Charlotte expert shares what you need to know about rabies after recent North Carolina cases
In late August, the North Carolina Department of Health and Human Services confirmed multiple rabies cases in baby goats at a mobile petting zoo based in Iredell County, north of Charlotte. Hundreds of people may have been exposed to rabies from the goats when the zoo visited various locations over a five-week period. Rafael Vieira […]
Trump names scapegoats as Republicans sweat in Texas
The president is publicly spinning what would be a disaster for Republicans on election night.
Who is the NBA GOAT? The greatest U.S. basketball players of all time, from MJ to 'Pistol Pete'
Michael Jordan, LeBron James, Kobe Bryant, Kareem Abdul-Jabbar and the best of U.S. men's basketball make up USA TODAY's '250 for 250' list of greats.
Trump is preparing to blame the GOP for the midterms
President Donald Trump has never taken kindly to losing elections. He’s often tried to explain it away by citing bogus claims of mass voter fraud. But now he’s lining up a new scapegoat.
Commentary: Politicians continue campaign of dehumanizing trans people as affordability crisis crushes families
Forget about the disastrous war nobody wanted, or your wallet drained by crippling expenses. Instead, be afraid of a small, defenseless community the GOP has scapegoated and reject as extremist any candidate who dares acknowledge their humanity.
Jersey City Science Center Kicks Off $40M Expansion That Will Include Goats, Otters, Mini Golf
Liberty Science Center kicked off a $40M expansion of its interactive exhibits on Thursday. See what's coming.
Lakers' LeBron James makes bold claim regarding NBA GOAT debate
James' take is sure to generate some controversy.
The wildest sport you’ve never heard of has some unlikely stars: American cowboys
Nine American cowboys joined thousands of global athletes in Kyrgyzstan for the World Nomad Games, competing in Kok-Boru — Central Asia’s ancient, brutal sport of equestrian goat-grabbing.
Italian football must change
No miraculous cure-all, no controversial VAR decision, no scapegoat or savior of the nation pulled out of a hat should distract too much attention: the reforms Italian football has been waiting for fo...
Tuesday Scaling the Rockies: Hartford Yard Goats begin playoffs tonight
Colorado Rockies news and links for Tuesday, September 15, 2026
2026 Cubs Heroes and Goats: Game 27
All things eventually meet their end. The Cubs lose 12-4.
2026 Cubs Heroes and Goats: Game 25
The Cubs ride a strong offense to their ninth straight win.
LaMelo Ball goes from goat to hero as Hornets top Heat in overtime; UEFA Champions League semifinals to be set
Plus, our NBA postseason player rankings and way-too-early 2027 WNBA mock draft
Long Reads for the Long Weekend
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Happy Fourth of July weekend! As has been a tradition of mine going back to the beginning of the EntStrategyGuy website, I’m sharing my favorite long reads of the last year, like I did in 2019, 2020, 2021, 2024, and 2025. Let’s dive right in! Subscribe “Different Prices for the Same Ride: How Uber and Lyft Use AI to Get More Money Out of You“ by Derek Kravitz in Consumer Reports I don’t think surveillance pricing, like the kind described in this brilliant Consumer Reports article, is long for the world—it’s toxically unpopular—but we’ll see if either party takes on this issue. If I ran a political party focused on affordability, I would focus on a few pro-consumer and pro-market policies: Banning non-compete agreements. Ending surveillance pricing Eliminating junk fees (read more here...) Ensuring “right to repair” for consumer (and military!) products Capping excessive app store fees Stopping digital/algorithmic price-fixing tools. Preventing automatic subscription price increases. And more. If you want to fight inflation, there are a lot of great ways to do it quickly. Speaking of higher prices... “Secret Documents Show Pepsi and Walmart Colluded to Raise Food Prices Across the Economy“ by Matt Stoller in BIG Again, I think a political party should focus on lowering prices for consumers. And deals like this—Walmart making a deal/forcing Pepsi to offer the lowest prices at its stores and nowhere else—hypothetically lower prices at Walmart...but raise them everywhere else. “15 DUIs, still driving: California’s failure to take repeat drunk drivers off the road“ by Robert Lewis and Lauren Hepler in CalMatters CalMatters does terrific reporting in California, something the Golden State desperately needs more of, and this article is a great example of that. “PugLips: The next insanely popular thing you’ve never heard of…” by Simon Carless in Game Discover Co I thought that this parody article (and yes, it’s a parody, but I was definitely unsure at first) was hilarious and totally nailed how much tech/business journalism feels these days. Actually, three of my favorite articles this year were on hype in the video game industry, including Georg Zoller’s “The Video Game Industries Very Dark Night”—which I linked to recently and wrote a follow-up here—and Owen Mahoney’s “Derek Zoolander, Videogame Exec”. In particular, I like Mahoney’s focus on user experience as a guide to what trends will actually grab hold of customers. “The Matrix Lies“ by Evan Shapiro in Media War & Peace Evan Shapiro’s first person account of his experience with AI was hilarious. I think LLMs capabilities have significantly grown from last summer, and yet...my editor/researcher just had an abysmal experience using an LLM to do a quite basic task (which our LLM normally does each week) and the LLM made a mistake on every single data entry...along with seven different mistakes affecting twelve of the twenty or so entries, including mistakes that are explicitly spelled out in the prompt. That’s a brutal failure rate. Again, if you use AI/LLM for data collection, you need to take a lot of extra steps to verify and check the data. “Ghosts in the Balcony: A Cross-Country Trip to 58 Theaters Fighting to Survive“ by Matthew Frank in The Ankler I thought Matthew Frank’s pitch to head across America to visit theaters sounded insane aggressive at the time—at least it felt that way to someone a decade older than him; man, to be in your twenties again, am I right?—but I knew the result would be great. And it was, a terrific feature by a great young writer. Also, I loved Matthew’s recent article on who’s getting the precious few entry level jobs in Hollywood. (Hint: nepotism.) “Disney erased FiveThirtyEight“ and “Did Las Vegas get too greedy?” by Nate Silver in Silver Bulletin I love media history and analysis, and there’s no one better to get the history of FiveThirtyEight than from Nate Silver, who wrote about his personal experience in one of my favorite pieces from this year. I also loved Nate’s breakdown of what’s causing Vegas’ woes, but I’ll offer one criticism, summarized as “Might I suggest antitrust?” Many centrists/center-right/libertarian thinkers (Nate is self-described as the latter) often don’t consider consolidation or antitrust as factors in policy issues like housing, America’s military readiness, or, in this case, Las Vegas. Even if libertarians want to debunk antitrust/consolidation concerns, I’d love to read that debunking. In this case, Vegas is incredibly consolidated (though it also has been for a long time) and I’d have loved to read Nate at least contending with this factor, since he addresses almost every other potential factor for Vegas’ decline. “Why Microsoft’s Carbon Removal Pullback Is Such a Big Deal“ by Robinson Meyer in Heatmap News I’m a big supporter of carbon removal efforts, but this nascent industry faces a lot of headwinds, including this big move most recently. I think it’s clear that solar panels and batteries should be able to get the world to its carbon footprint goals, but effective carbon renewal remains necessary to prevent the worst impacts of global warming. “AI is killing the cheap smartphone“ by David Oks LLMs and AI will impact the world in ways we’re not ready for, and already, third world countries are seeing the prices of cheap cellphones skyrocket due to the cost of chips skyrocketing. This article by David Oks is a terrific breakdown. “100 Days of Madness: Netflix, Paramount, Warner and the Future of Hollywood“ by Wade Major at Hollywood Heretic Wade Major dove deep into Hollywood/streaming’s financials in this must read piece. Not that I agree with everything in this article (read my take on Warner Bros./Paramount here) but the analysis is top notch. I think many people discount how quality thinking, regardless of the argument/conclusion, will make you a better thinker. “Erased by the UFC: Frank Shamrock, The MMA GOAT of the 20th Century“ by Nate Wilcox in The MMA Draw Newsletter Growing up playing the UFC fighting game on the Dreamcast, Frank Shamrock was my favorite MMA fighter, and this history/tribute to him was great. Other Fun Reads “The Hardest Part Of History To Tell Is How It Felt“ by Craig Fehrman at Defector “Unmasking the Sea Star Killer“ by Craig Welch at bioGraphic “What Could Save the Industry? Fin-Syn“ by Richard Rushfield in The Ankler Alex Rollins Berg in Underexposed on movie bumpers, pillow shots, Disney trash cinema, cult films, and Casablanca. David H. Montgomery in YouGov’s The Surveyor on punctuation marks, condiments, dinosaurs, and comic strips and kids media. “How Medium finally pivoted its way to profitability“ and “Why the best journalists on YouTube are all former Vox employees“ by Simon Owens in Simon Owens’s Media Newsletter “It’s Not Just You, Netflix Shows Have Gotten Slightly Shorter: Here’s What the Data Says“ by Kasey Moore at What’s on Netflix “Numlock Awards: How Diane Warren became the biggest loser in Oscar history“ by Nathaniel Rakich and “Numlock Awards: The Oscar Bait era is over. The Oscar Chum era is here.” by Walt Hickey & Michael Domanico at Numlock Awards
2026 Cubs Heroes and Goats: Game 57
Back-to-back! The Cubs win 7-2 to split with the Pirates.
Rabid goat confirmed in York County, health officials say 4 exposed
The goat was reportedly found on Thursday, July 2, near Stallion Spirit Road and the Rocky Hollows trails in Clover.
‘Infinity Castle’ and ‘GOAT’ Buoy Sony Pictures Entertainment’s Total Sales Numbers for the Fiscal Year
Animated titles including "Demon Slayer: Kimetsu No Yaibe The Movie, GOAT and Chainsaw Man— The Movie: Reze Arc helped Sony Pictures Entertainment bring in $9.917 billion for the fiscal year ending March 2026.
The latest Crimson Desert update lets you mount iguanas, mountain goats, tigers, lions and other fantastic beasts
Forget horses, the latest Crimson Desert update lets you mount and ride a variety of special and unusual beasties.
Who's women's basketball's GOAT? From Cheryl Miller to Caitlin Clark, we weigh the case
Women's basketball has grown by leaps and bounds since the first organized game was played in 1893. Who are the greatest players in U.S. history?
Is Palantir fit for UK consumption?
Supervillain or scapegoat? Controversial software firm’s inroads into British state systems are alarming to some
$40M expansion at N.J. science center includes a goat playground, an upside-down balloon and a 9/11 memorial garden
The project will add 100,000 square feet of outdoor space, a river otter habitat, and a physics-based mini-golf course.
Who is the best athlete in U.S. history? USA TODAY launches '250 for 250'
Who is the GOAT of U.S. sports history? USA TODAY's "250 for 250" project will give readers a chance to weigh in.
Four baby goats at mobile petting zoo in North Carolina test positive for rabies
The North Carolina Department of Health and Human Services said the petting zoo held events involving children and elderly people between July 28 and Thursday.
Our ancient ‘hobbit’ cousins ate dragon leftovers
Researchers fed a Komodo dragon a goat to figure out if Homo floresiensis truly were the hunters they were originally thought to be.
Michael Phelps, Bill Gurley And Other GOATs’ Advice For Business And Life
More from the Under 30 Summit—from Dwyane Wade, Bill Gurley and young changemakers "hijacking" their industries.
Why making Anthony Fauci the enemy will harm US public health for years
Republicans are trying to scapegoat the infectious disease expert, even as they have gutted healthcare amid outbreaks of measles, cyclosporiasis and Ebola
Art that serves others: How a Harnett County muralist is making a lasting mark in her community
Van Goat Studios, which has been operating since 2019, has allowed Johnson to express herself and reflect the spirit of local communities through murals. Photo provided by Elyse Johnson.Elyse Johnson of Van Goat Studios in Dunn wants to spread her artistry and make a lasting mark in her community. Van Goat, which has been operating since 2019, has allowed Johnson to express herself through murals and decorating electrical boxes in the urban landscapes of North Carolina. On top of traditional mural painting, Johnson offers what she calls “portable murals,” an option tailor-made for structure owners who do not want to commit to a design for their wall.“A contractor builds a framed piece of wood, and then they can frame the ‘mural’ onto the wood, whether it’s into their building, whether it’s interior or exterior,” Johnson said. The beginnings of Johnson’s journey into establishing Van Goat Studios reflect the teachings she wants artists to take away today: everything is a learning opportunity. When she started Van Goat, she shared it was a joint venture with a business partner. “I mainly did that because I didn’t feel like I was ready to go and do this on my own,” Johnson said. Her business partner eventually dropped out of the project, deciding she wanted to pursue other forms of art. That is when Johnson was thrust into growing her business on her own during and in the aftermath of the COVID-19 pandemic. “I had built up my confidence enough to go out and reach new heights,” she said. “And I was probably one of the few that benefited from COVID.”The moment presented a silver lining for Johnson. One of her first projects was a Farmers Day mural for the town of Coats. “When COVID-19 hit, Coats was not able to hold their annual festival, so they had a little bit of savings. They decided they wanted to do something for their community without getting anyone sick,” Johnson said.From there, word of mouth spread. Now, Johnson has an organic way of approaching projects. “Like a lot of muralists, if I feel inspired by a building, I will just go up and talk to that building owner and tell them a mural is something they should consider,” Johnson said. But above all, Johnson says she wants art to be accessible to everyone. Johnson said she is trying to stick to projects that benefit “the little guys.” “I’m not trying to go for a project in downtown Raleigh to get the eight-foot-tall building,” Johnson said. “I’m not trying to go to those major cities and get those huge buildings for two reasons: one, I don’t want to go that high; two, my passion really lies with the small guys.” But due to financial constraints and the material reality of art commerce, that requires open communication, she added. “I don’t want to just snowball you with this huge price, and then you just shut me down because it wasn’t what you were thinking,” Johnson said. “At the same time, I am an advocate for the arts, so I’m not going to give you a $10,000 mural when you’re only going to pay $5,000.” There is a healthy balance in explaining the artistic process and working with clients and the surrounding community, Johnson said.“Your municipality invested this, and this is why they invested this, and this is how it’s going to help and improve your community,” she noted. “Same thing when I’m talking to a small business. You asked for me to come at you with this that is outside your budget. How do we make this still your same exact goal, but within your budget lines?” Johnson also provides lessons to aspiring artists. She does so with a mission: how do you master the balance between being a great artist and a competent business owner? “We still do art lessons, but I’m also going to give you business scenarios,” she noted.One of the scenarios she has come up with for her students is a T-shirt competition. “The kids have to think about ‘okay, I can’t just draw whatever I want on a T-shirt. I need to think about what colors Miss Elyse likes. What does Miss Elyse’s logo look like? What would Miss Elyse like?’” Johnson said. “So the design needs to be around that kind of concept.” As Johnson looks toward the future of Van Goat Studios, she is thinking of time, longevity and succession. Johnson is a new mom, which she said has shaped how she sees the future of the studio.“I still want my name and my business out there continuing, so that when my daughter is of age and she can be more independent, then I can be out there doing more and more,” Johnson said. “I would love to get a student to pass this on to, or an intern. I would love for this business to be passed on to the next generation and let them go.”
Who are the Top 5 cornerbacks in Denver Broncos history?
Champ Bailey is the GOAT. Is Pat Surtain close to catching up and maybe surpassing him? He is certainly already in most of our top five lists at cornerback.
Chicago Cubs history unpacked, May 8
Happy 176th Birthday to a member of the 1876 Chicago team — Ross Barnes, considered the GOAT upon his death in 1915
Scientists documented 1,121 previously unknown marine species in a single year — increasing the annual identification rate by 54 percent — yet the head of science at Ocean Census says researchers are still in a race against time, with estimates suggesting up to 90 percent of ocean species remain undiscovered.
Ocean Census documented 1,121 candidate marine species in one year, but its rapid discovery status is distinct from a completed formal taxonomic description.
Rabies outbreak at North Carolina mobile petting zoo triggers health warning
4 baby goats left dead after rabies outbreak, officials said
2026 Cubs Heroes and Goats: Game 14
The Cubs come from behind, only to lose 4-3 in extra innings.
Baa-d to the bone: dozen goats wander into Tigard business center
Tigard Police say they are looking for the owners of a dozen goats found Sunday."
Is The G.O.A.T Debate Over?
Another Messi Masterclass leaves us wondering, is the GOAT debate settled for good? Master & Will debate it, and they launch an all-sport GOAT draft, All that being said about Lionel... could Kylian Mbappé catch the goal record as soon as this World Cup? We're joined by North-East football royalty, Argentine Julio Arca, and French football savant Erik Bielderman.
Goats can find food by following a human voice, study finds
Experiments show 29 animals moved towards a treat-filled bucket 60% of the time when guided by a researcher
WNBA Draft winners and losers: A star-studded crowd, the Valkyries' Flau'jae fumble, GOATs and more
Do shocks make the Premier League the GOAT sports league? Plus Haaland’s haircut
Welcome to The Athletic’s Soccer Weekender, a new, weekly look at the most important storylines from the Premier League and beyond
Hundreds exposed to rabies after interacting with sick baby goats: health officials
Health officials in North Carolina say nearly 300 people were exposed to rabies after baby goats in a mobile petting zoo contracted the disease.
Peterson didn’t hesitate in calling James the GOAT
Peterson didn’t hesitate in calling James the GOAT
Messi's stats and records with Argentina 🇦🇷 🐐
Simply the GOAT.On Tuesday night into Wednesday, Lionel Messi will bid farewell to Argentina in a friendly against Benin.Over his 21 years wearing the Albiceleste shirt, La Pulga has racked up records...
Big Brother 28 Players And Fans Can’t Decide If One Houseguest Is A Goat Or A Jury Threat
Let's talk about Taylor and whether she can win.
Tom Brady Calls Aaron Rodgers the NFL's Greatest Passer: Here's Why
Tom Brady is always included in NFL GOAT conversations. The Pittsburgh Steelers QB prepares for his 22nd season and second with the franchise. Rodgers is already 42 years old, but he showed last year that he can still compete and be successful at the highest level.
NBA star Kevin Love spotlights mental health through nonprofit
May is Mental Health Awareness Month and NBA champion Kevin Love is using his platform to teach kids about mental health through his new program "GOAT: Beyond The Game."
Multnomah County Just Fired a Key Health Leader. He Says He’s a Scapegoat in a Power Struggle.
Anirudh Padmala’s departure marks worsening tumult in the top leadership overseeing the network of 19 federally-funded Portland area clinics, which collectively serve tens of thousands patients annually.
Outrageous California wage change will put wildfire-fighting goats out of business, owners say
Goat grazing companies says their herds can be gone unless a state wage issue is fixed.
‘Can’t Get Much Bigger Than This,’ ‘GOAT’s HOME’ – Sports World Buzzes as Caitlin Clark Joins College GameDay’s 1st Iowa Visit in 20 Years for Ohio State Clash
Caitlin Clark is heading back to Iowa City, and she is doing it for one of the biggest football weekends the Hawkeye community has seen in years. The Fever star will serve as the celebrity guest picker on ESPN’s College GameDay when No.
The Beauty Of Settled Science
Commenters convinced me I made a subtle mis-step in my framing of Psychology Research Is Mostly Fine. My framing emphasized that social priming studies had failed to replicate, but that many other subfields of psychology hadn’t. This naturally led commenters to point to failed replications in other subfields. Although none of these were as bad as social priming, few or none were entirely problem-free. Instead of emphasizing the difference between social priming and other subfields, I should have emphasized the difference between settled science and novel research. Here are some of my favorite psychology findings: The brain is sculpted by reinforcement learning, and a key driver of this learning is a prediction-error-based algorithm located in the nucleus accumbens and implemented through dopamine. Psychedelic drugs exert their effects through 5-HT2A receptors, pointing to a role for these receptors in some sort of construct like the balance between priors and new evidence. Certain cognitive functions are localized to certain brain areas (for example, impulse control to the frontal lobes; linguistic structure to Broca’s area, linguistic meaning to Wernicke’s area. But injure one of these areas, or render a certain function useless (eg a blind person having no more use for their visual cortex), and these mappings can gradually shift - suggesting that neurons are general-purpose compute whose specialization is a contingent fact about convenience and efficiency rather than a necessity. Most personality traits and general capabilities are about 50% genetic and 50% random, with little role for family environment or childhood history, with a few notable exceptions like partisan preference. Recent research complicates this story, but the further you go from this basic picture, the gnarlier the chains of indirect causation you require. Neurons fire together in “brain waves”, whose exact frequency corresponds with the character of consciousness; These divide neurons into natural subpopulations and linked graphs. The gamma rhythm corresponds surprisingly well to items in conscious awareness. GABA receptors seem to be involved in something like relaxation. By hitting different GABA receptors in different ways, you can modulate the exact type of relaxation you produce. Hitting GABA-A directly is too powerful and can cause dangerous levels of sedation, but allosteric modulation of GABA is an incredibly fruitful strategy that underlies drugs from benzos to barbituates to alcohol. If you know your GABA-A subunits, you can target specific subtypes of relaxation; for example, Ambien hits GABA-A1 and induces sleep. Memory divides somewhat fuzzily into bins of immediate-sensory, short-term, and long-term, with separate retrieval and storage functions, and separate systems for declarative vs. procedural learning. These can be harmed selectively, usually by hippocampal injury, so that some patients can remember their life stories but not form new long-term memories, or learn new skills like bike-riding but not new facts. The exact substrate of memory is unclear but seems to involve new synaptic connections between neurons in at least some way. The ability of modern psychology and psychiatry to treat mental illness is real but limited. SSRIs work for half or slightly fewer than half of patients; antipsychotics work with extreme side effects; benzodiazpines work but produce addiction and tolerance in many (not all) people. Most supplements are stuck in Poor Quality Study Replication Crisis Hell, but melatonin and l-theanine stand out as especially promising. Psychotherapy works with moderate effect size, but (with a few exceptions) seems to be more about the relationship with the provider than the details of the therapy itself. Mental hospitalization can sometimes defuse immediate crises but work less well than mental hospitals would like, with some studies showing overall negative effects. Schizophrenia is mostly genetic, but risk also increases with prenatal infection (especially rubella) and obstetric complications; there is suggestive evidence for roles of social stress and drug use (with psychedelics and marijuana making things worse, and nicotine if anything making things better). Bipolar and schizophrenia are so closely linked on a pathophysiological level that it seems like they might be the same disease; on the clinical level, they do seem to follow two separate courses/prognoses but can sometimes surprise clinicians by eg someone who seemed condemned to permanent schizophrenia unexpectedly recovering. The brain’s native reinforcement learning algorithms cash out in the phenomena of classical and operant conditioning; different reinforcement schedules reinforce at different levels, which can be exploited by bad actors to make especially compelling products (eg slot machines). None of these are immune to doubt. A few are speculative; one or two are genuinely unorthodox. But they’re all a step above one p = 0.049 paper that might not replicate. If they get overturned, they’ll be overturned by the same sort of genuine scientific shift that replaced Ptolemy with Copernicus or Lamarck with Darwin, not some sort of sordid discovery about someone entering random numbers into a spreadsheet. In 2008, Eliezer Yudkowsky wrote about The Beauty Of Settled Science: If you only care about scientific issues that are controversial, you will end up with a head stuffed full of garbage. The media thinks that only the cutting edge of science is worth reporting on. How often do you see headlines like “General Relativity still governing planetary orbits” or “Phlogiston theory remains false”? So, by the time anything is solid science, it is no longer a breaking headline. “Newsworthy” science is often based on the thinnest of evidence and wrong half the time—if it were not on the uttermost fringes of the scientific frontier, it would not be breaking news. Scientific controversies are problems so difficult that even people who’ve spent years mastering the field can still fool themselves. That’s what makes for the heated arguments that attract all the media attention. Worse, if you aren’t in the field and part of the game, controversies aren’t even fun. Don’t be embarrassed to read elementary science textbooks, either. If you want to pretend to be sophisticated, go find a play to sneer at. If you just want to have fun, remember that simplicity is at the core of scientific beauty [...] A steady diet of science news is bad for you: You are what you eat, and if you eat only science reporting on fluid situations, without a solid textbook now and then, your brain will turn to liquid. Psychology isn’t centrally the new paper in Annals Of Recently-Breaking News saying that an n=5 study showing that large portion sizes increase support for terrorism. Psychology is centrally ideas like brain waves, GABA receptors, reinforcement learning, twin studies, and connectionism. People who think differently are worrying too much about BREAKING NEWS!!!, and should stop. The key distinction isn’t “recent research in social psychology” vs. “recent research in cognitive/bio/behavioral psychology”, as my essay last week unfortunately implied. It’s recent research in general vs. the deposit of settled science, battle-tested hypotheses, and carefully-earmarked speculation. And part of the reason social priming in particular was such a disaster was that it defied that heuristic, building itself up over hundreds of studies until it approached or even entered the pantheon of settled science - before collapsing (5-HTTLPR was also sort of like this). This isn’t a claim that settled science is always right - Freud was “settled science” for a long time - just that there’s an intuitive distinction between the level of credence you should have in the existence of power posing vs. the existence of Broca’s Area. (I compounded this error by calling the last post “Psychology Research Is Mostly Fine”, which suggested I was talking about the new research rather than the settled science. I actually meant to distinguish between research-psychology-the-field vs. clinical-psychology-aka-therapy, but this framing unintentionally pushed against the point I wanted to make) Some commenters on the previous article understood this point, but challenged its weight. It’s very cool, they said, to know how many neurons are in which brain lobe, but the main way that Psychology affected their lives was through bad clickbait studies used to buttress dumb policies; some p = 0.049 study says that exposure to microaggressions makes minorities’ brains shrivel into raisins, and now their company has to implement punitive DEI or be sued for hazardous work conditions. I won’t dispute this as an accurate description of how the sausage gets made, but it’s worth examining the trains of thought that connect this observation to a campaign against psychology in general: The dumb woke psychology was wrong and bad, and I don’t have good heuristics for distinguishing dumb woke psychology from other psychology, so I’m going to assume it’s all wrong and bad. The dumb woke psychology was wrong and bad; it seems useful to punish/discredit psychology as a whole to assist my campaign against it, so for propaganda purposes I will try to discredit psychology as a whole. To people in the first camp, my response is: come on, your heuristics aren’t that bad. “Microaggressions makes minorities’ brains shrivel up like raisins” is in the woke category; “the hippocampal theta rhythm seems to be associated with both memory and pathfinding, suggesting an unexpected yet surprisingly compelling relationship between the two” is in the not-woke category, don’t play dumb here. To people in the second camp, my response is: deliberately exaggerated propaganda campaigns are bad and this is a confession, not an excuse. Inability to view science through anything but a political lens was what got us into this problem; doubling down on it is a temporary solution but a recipe for permanent disaster. If you pronounce entire fields of science to be acceptable collateral damage in your campaign against bad political actors, you will alienate not just scientists but patients, clinicians, and general lovers of truth. Instead, you can say the thing you mean - that woke partisans shouldn’t try to occupy and exploit the otherwise-noble science of psychology for their own political gain - and wage the same campaign with a halo rather than a comic-book-villain goatee. From the font of oracular wisdom that is Weird Sun Twitter: [ Vessel Of Spirit@VesselOfSpirit i love you all conditionally but i love the good part of you unconditionally. even if it becomes a very small part 2:11 AM · Jan 22, 2015 1 Reply · 5 Reposts · 29 Likes ](https://x.com/VesselOfSpirit/status/558084551772471298) This is how I feel about psychology1, too, but with a touch more optimism. The good part of psychology is enormous, a hoard of endless treasures. You just have to look past the headlines! 1 To play devil’s advocate - should one always be so magnamious? Astrology? Phrenology? These seem different in that their entire orientation was flawed from the start; they didn’t simply fail to find the correct constellation-personality connections, the whole project of searching for connections between constellations and personality was doomed from the start. More difficult might be asking the same question about education research, which is notoriously bad. I don’t know enough about education research to know if there’s some settled science of correct and enlightening results lurking in the background beyond the day-to-day froth of poorly-conducted and politically-motivated studies. I think if it’s 90% bad, 10% good, it’s correct to call it bad as a compact way of communicating a useful truth; I think psychology is better than that, but admit it’s a tough judgment call.
Health officials warn of possible rabies exposure at events in this NC County
Possible rabies exposure has been traced to baby goats from a mobile petting zoo that hosted multiple events across the state, including in Durham County.
Stop making business the health care scapegoat
By John Carson It is perhaps a sad commentary in the wake of our nation’s 250th birthday to note even in this hyper-polarized age, one thing nearly every American can agree on is American health care is a mess. But as we look to solutions, it is important to remember where the blame for that […]
SeaWolves hold off late rally to claim fourth straight win
Erie SeaWolves 5, Hartford Yard Goats 4
We’ve got the most GOATed World Cup display 🐐
In the record books.World Cup history was written last night.Against Ecuador, Curaçao claimed the first point (0-0) in its World Cup history, in its second match. One feat hiding another.Eloy Room, ...
2026 Cubs Heroes and Goats: Game 50
The Cubs losing streak reached five in a dull 5-0 loss.
Who is the NFL GOAT? The greatest U.S. football players of all time, from Tom Brady to Patrick Mahomes
The NFL's greatest-all time players dominate our list of best football players in American history, as you'd expect. Read our full list.
Miles Davis at 100: Musicians explain why he is the GOAT
It's Miles Davis' centennial, and fellow musicians discuss how the shapeshifting innovator transformed music over and over again and became more than a jazz legend. He's a cultural cornerstone.
State health officials confirm rabies at mobile petting zoo
Several goats at Farm Adventures in Iredell County have tested positive for rabies and may have been in direct contact with people at events while infected.
The focus is on kids today at the fair! Kiddies Day and night activities, entertainment, goat showing and more
MACKEYVILLE – Bring the kids out to the Clinton County Fairgrounds today! It’s Kiddies Day at the 53rd Clinton County Fair, and there’s a range of activities planned, thanks in great part to support from sponsors Dotterer Equipment, Horizon Federal Credit Union, and First Quality. Kiddies Day registration begins at 9:30 a.m. at the Fairgrounds […]
2026 Cubs Heroes and Goats: Game 35
The Cubs win their sixth straight with a dramatic ninth inning comeback.
Goat to Vote: SPC students' try to get young people to the polls
St. Petersburg College students organized a voter registration event to register as many people as possible. The event, aptly named "Goat to Vote," provided treats, free yoga, and two voter-support goats.
Why Kylian Mbappé Is On Track To Become The World Cup's GOAT
FOX Sports Peter Crouch argued that France star Kylian Mbappé will become the World Cup greatest of all time.
Wright State brings campus community together to celebrate mental health and well-being
From goat yoga to root beer floats, Wright State University put a creative spin on World Mental Health Day with activities designed to help individuals prioritize their mental health and well-being. Continue reading →
Andy Burnham and the rise of ‘aura farming’ in politics
Is “aura farming” the new political superpower? There are some days in TV news when you find yourself standing in the middle of a farm, surrounded by baby goats, trying to explain internet slang. Subscribe This was one of those days. There I was, in wellies, trying to unpack aura farming - a Gen Z term for carefully cultivating your image online so that you look effortlessly cool, authentic and charismatic. The trick, apparently, is that it can’t look like you’re trying too hard. Which, I’ll admit, felt slightly ironic as we filmed an entire report on a farm purely because the word farming is in the title. ‘Shaped by algorithms’ Whether you like it or not, politics increasingly feels like it’s being shaped by algorithms as much as manifestos. Take Andy Burnham. Since arriving at Number 10, he’s been impossible to miss online. One minute he’s out for a casual jog with Mo Farah. Next he’s announcing policy alongside TikTok high priestess Bus Aunty. His social media paints a very deliberate picture: less polished Westminster operator, more bloke from the North who just happens to be running the country. It’s not accidental. Burnham’s “King of the North”, New Order-loving persona has become part of a carefully constructed political brand. Authenticity is now something politicians work incredibly hard to make look effortless. But Burnham isn’t inventing this playbook. Like so many of us doomscrolling on an evening, he’s been influenced online. The digital strategy of New York Mayor Zohran Mamdani, pictured above right, has become a case study in viral political communication, and some of the people behind that campaign have recently been advising the Labour Party in Britain. Their message is simple: if you want to reach younger voters, you need to show up where they already spend their time. Embracing content creators And increasingly, that doesn’t mean traditional news interviews (awkward). It means speaking to content creators like Max from The Career Ladder, whose channels reach around 20 million followers worldwide. His interview with Burnham, pictured below, was posted almost immediately after he became Prime Minister. What struck me wasn’t just the audience size, but something Max told me afterwards: many people in the comments said they’d discovered Britain had a new Prime Minister through his interview. Think about that for a moment. Not through rolling news. Not through newspapers. Through a creator they were already following while scrolling. Share That’s a profound shift in how political information reaches people, one that’s been gathering momentum for some time. It also explains why politicians are embracing content creators and spending millions on digital marketing. Of course, this isn’t unique to one party. ‘Personality before policy’ In many ways, the right were quicker off the mark in building their aura online. Donald Trump built much of his political identity on social media. Nigel Farage remains one of Britain’s strongest political performers on TikTok. Politicians across the spectrum now understand that personality often reaches people before policy does. During a six-week UK general election campaign alone, overall digital ad spending routinely tops £11m. Share Channel 4 News Former Number 10 social media adviser Andrew Wong put it well when he told me that “vibes” can help someone get noticed, but they only work if they’re rooted in a genuine personality. Force it, and audiences spot it instantly. The bigger question is whether internet charisma can backfire on you - especially when you’re Prime Minister. Because behind Burnham’s carefully curated videos is a veteran politician with decades of Westminster experience. The spontaneity is produced. While the authenticity may be genuine, it’s managed. That’s not necessarily a criticism. It’s simply the reality of modern political communication. Aura farming alone is not enough to harvest change. But in the age of algorithms, winning attention may be the first battle. Subscribe Share Channel 4 News Leave a comment
Spurs' Victor Wembanyama on fast track to GOAT status; MLB mock draft
Spurs' Victor Wembanyama the GOAT,MLB mock draft 2026
An eternal chapter closed: Reflecting on Lionel Messi’s Argentina retirement
A tribute to the GOAT as he says goodbye to Argentina and international football loses its biggest star.
Health officials warn of possible rabies exposure at Durham County events
Two events were infected baby goats were present were held in the county on Aug. 16 and 23.