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Fanatics plans flagship Atlanta Hawks store at Centennial Yards
Fanatics plans to open a flagship Atlanta sports store at Centennial Yards through a new retail partnership with the Atlanta Hawks.
Fanatics to Open Flagship Atlanta Sports Retail Experience at Centennial Yards as Part of New Multiyear Partnership with Atlanta Hawks
Deal pairs e-commerce with in-venue retail operations at State Farm Arena New retail destination, as part of mixed-use Centennial Yards real estate development, to offer Hawks and Atlanta team sports merchandise year-round
Fanatics CEO Michael Rubin: I fundamentally believe in the sports betting business long term
Fanatics founder and CEO Michael Rubin joins 'Squawk Box' to discuss the company's sports betting business, the increase in marketing spend on sports betting, his thoughts on prediction markets, staying private vs. going public, and more.
University of Nebraska Sold $21K Worth of Used Urinals From Memorial Stadium
University of Nebraska fans are famously diehard — so much so that seven Cornhusker fanatics are now the proud owners of used urinal troughs from Memorial Stadium. The stadium is set to undergo a full renovation following the 2026 football season, and some of its fixtures are up for grabs. The university has already brought […]
LeBron's use of a Fanatics branded helicopter is part …
LeBron's use of a Fanatics branded helicopter is part …
Wardogs Is a Massive Hit on Steam, and It’s Already on Sale for $33
Wardogs is a new online first-person shooter that has been riding high on the Steam charts since it came out on September 10. You can get it for $33 right now at Fanatical.
Onimusha: Way of the Sword, IGN's Latest 10/10 Game, Is Out Today — Here's How to Get 18% Off the Steam Version
Fanatical has slashed 18% off Onimusha: Way of the Sword for PC, which is out today. Compared to its full price of $69.99, this discount has dropped it to $57.39.
Fanatics Upgrades Bet Protection, Offers New Products for Football Season
Fanatics is expanding Fair Play Max with new player-prop protection while introducing NFL Squad Bets and a slate of football promotions.
As sports betting surges, Virginia weighs how to curb gambling harms
As college football season gets into full swing over Labor Day weekend, sports betting companies, public health experts and Virginia lawmakers are confronting a question that has grown more pressing since wagering moved into smartphones: How can the industry keep gambling from becoming an addiction?Representatives from those groups gathered Wednesday at the Hilton Richmond Downtown for a Responsible Gaming Roundtable hosted by the Sports Betting Alliance, an advocacy organization representing bet365, BetMGM, DraftKings, Fanatics and FanDuel — five of the nation’s largest online sports betting operators.
Exclusive: Fanatics combines betting apps
The all-in-one app comes as competition heats up amid the prediction markets boom.
NFL announces official partnerships with three leading sports betting operators
DraftKings and FanDuel, partners in the category since 2021, each signed a multi-year deal. Fanatics Betting and Gaming also signed a multi-year agreement.
NFL renews DraftKings, FanDuel deals, adds Fanatics
The NFL has reached multiyear partnerships with DraftKings, FanDuel and Fanatics for those sportsbooks to be official betting operators of the league.
At Fanatics Fest 2026, American Express Helped Bring Sports Home
At Fanatics Fest 2026, American Express Helped Bring Sports Home
BLOOMBERG: Sports Apparel Company Fanatics Inks BGC Deal for Prediction Markets Expansion
Fanatics struck a deal to buy a federally regulated derivatives exchange and clearinghouse from BGC Group Inc., as the sports-apparel company and broker-dealer seek to partner on prediction markets for retail and institutional investors.
How Fanatics Fest became the place for sports' biggest stars to be seen (and heard)
The four-day convention is now home to dozens of athlete podcasts. And the competition to be there will only grow.
A-List celebrities show up for 40/40 Club at Fanatics Fest
Some of the biggest names in sports, music, and fashion, converged in New York City for Fanatics Fest over this past weekend. While many took part in all of
Beyond the byline: Rediscovering the magic of pure sports fandom
How my experience at Fanatics Fest 2026 resurrected my inner child.
Modern Warfare 4: Open Beta, NEXT, Fanatics Fest, & Serialized Camo
Relive Modern Warfare® 4 at Fanatics Fest, get Open Beta and Call of Duty®: NEXT intel, plus Nintendo® Switch 2 pre-order details and a first-of-its-kind Serialized Weapon Camo pre-order challenge.
How fans reacted to Tom Brady's Undertaker-inspired Fanatics entrance
Tom Brady took a page out of WWE legend The Undertaker's book for his entrance at Fanatics Fest.
Knicks bring NBA trophy to Fanatics Fest, a Justin Bieber sighting and more. 5 takeaways
Fanatics Fest brought sports stars and the 2026 champion Knicks to New York for a massive weekend of fan experiences.
Patriots Fans Will Love Cooper DeJean’s A.J. Brown Admission
Philadelphia Eagles corner Cooper DeJean would love to match up against a certain New England Patriots wide receiver. DeJean spoke at the Exciting Mics forum at Fanatics Fan Fest over the weekend and talked about one receiver you would like to match up against.If you’re looking for an answer, it is one of his former […] The post Patriots Fans Will Love Cooper DeJean’s A.J. Brown Admission appeared first on HEAVY.
76ers Leverage Rare Advantage as LeBron James Pursuit Nears End
The Philadelphia 76ers got an unlikely leg up in their recruitment of LeBron James at Fanatics Fest in New York City. The post 76ers Leverage Rare Advantage as LeBron James Pursuit Nears End appeared first on HEAVY.
WWE Superstars grab spotlight at Fanatics Fest NYC 2026
Rhea Ripley and Roman Reigns were among the WWE Superstars at Fanatics Fest NYC 2026
Raiders’ Owner Tom Brady Makes Eye-Opening Fernando Mendoza Move
Tom Brady is continuing to draw attention at Fanatics Fest, with his latest head-turning move involving Las Vegas Raiders rookie quarterback Fernando Mendoza. The post Raiders’ Owner Tom Brady Makes Eye-Opening Fernando Mendoza Move appeared first on HEAVY.
Tom Brady Keeps Dropping Hints About Potential WWE Stint
Tom Brady and Logan Paul had another heated confrontation this week, this time at the Fanatics Fest in New York City.
Fanatics CEO Michael Rubin on two sports businesses his multi-billion-dollar conglomerate won't enter
Fanatics has become one of the most influential companies in sports, building out a massive merchandise, collectibles and sports gambling platform.
Fanatics CEO Michael Rubin on two sports businesses his multi-billion-dollar conglomerate won't enter
Fanatics has become one of the most influential companies in sports, building out a massive merchandise, collectibles and sports gambling platform.
LeBron James Commands NY Attention at Fanatics Fest
LeBron James takes center stage at Fanatics Fest in New York, cementing his legacy as the city's newest sports icon per ESPN NBA reports.
LeBron James Conquers Fanatics Fest to Cement NY Sports Dominance
LeBron James and Tom Brady electrify Fanatics Fest, proving New York is the undisputed summer capital of sports and pop culture.
Tom Brady Smacks WWE Champion at Fanatics Fest
Longtime NFL quarterback Tom Brady recently told Cody Rhodes that he is interested in competing in “at least one” WWE match at some point. Apparently, the 7-time Super Bowl champion isn’t waiting for Paul “Triple H” Leveque to book the match before getting physical with WWE talent.During their appearance at Fanatics Fest 2026 in New […] The post Tom Brady Smacks WWE Champion at Fanatics Fest appeared first on HEAVY.
Fanatics’ Michael Rubin on taking the sports platform to the next level
Michael Rubin has built one of the most influential platforms in sports, evolving Fanatics from a merchandise leader to a multi-pronged, billion-dollar platform. Rubin spoke with CNBC’s Andrew Ross Sorkin at the CNBC Sport x Boardroom Game Plan Summit about the opportunities he sees for Fanatics.
🗽 Y! Sports Biz: Name your price, Jalen Brunson
Inside this year's $90 million Fanatics Fest.
Cody Bellinger says Call of Duty brings athletes together as sports and gaming collide at Fanatics Fest
NEW YORK — Cody Bellinger has played for baseball's biggest brands over his career.
Disney, Champion, NFL, and Fanatics Debut New Collection at Fanatics Fest NYC
Disney, Champion, the NFL, and Fanatics debuted the Disney | Champion NFL Collection at Fanatics Fest NYC, pairing teams with Disney characters through the Disney Fan Draft.
AT&T Connects Fans to the Moments Defining Sports Culture at Fanatics Fest NYC
AT&T is helping fans compete, collect, and connect through experiences built around the passions, personalities, and moments driving modern fandom. Key...
Fanatics Fest 2026 daily guide: Will LeBron James announce his free-agent decision during a live podcast taping?
Sports Humanitarian Awards to World Cup final: New York's blockbuster sports week
Follow our live coverage as the Sports Humanitarian Awards, ESPYS, Fanatics Fest, World Cup final and more turn the Big Apple into the center of the sports world.
Sports Humanitarian Awards to World Cup final: New York's blockbuster sports week
Follow our live coverage as the Sports Humanitarian Awards, ESPYS, Fanatics Fest, World Cup final and more turn the Big Apple into the center of the sports world.
Sports Humanitarian Awards to World Cup final: New York's blockbuster sports week
Follow our live coverage as the Sports Humanitarian Awards, ESPYS, Fanatics Fest, World Cup final and more turn the Big Apple into the center of the sports world.
It's hard to break U.S. sports fans' habits. Can this World Cup do it?
Though soccer fanatics surely hope Americans will remain spellbound by soccer, it's more likely this World Cup fever breaks once the tournament ends.
Lil Wayne, Karl-Anthony Towns top attendees at Michael Rubin's 2026 'White Party'
Some of the biggest names in the sports world partied with Fanatics CEO Michael Rubin at his annual "White Party."
ESPN Fan House Opening As Engagement Hub For College Sports Fanatics
ESPN is bringing the fans home. The Disney-owned sports network has launched ESPN Fan House, a “fan-centric engagement hub” that will “connect fans more deeply with ESPN’s coverage of college sports, brands and moments” ahead of the 2026 season. The hub, powered by Flowcode, is being framed as an interactive space existing across live and …
Knicks championship gear sets sales records for any sport, Fanatics says
Knicks championship gear sales have already more than doubled those of previous NBA record holder, the 2020 Lakers, according to Fanatics.
The Knicks championship wasn't just a sports story
The New York Knicks won its first championship in 53 years on Saturday. This non-fanatic ruminates on the takeaways for all of us.
$100 million revenues for sports card sellers? Inside the race to own the live-selling market
Today, more hobbyists than ever are building their collections from the couch with millions of sports cards instantly accessible through their phone. This has made live selling the latest frontier in the sports card industry. It’s where live auctions meet the modern version of the home shopping channels that found success in the 1980s and ‘90s, but the sellers are using platforms like Whatnot, Fanatics Live and eBay Live to build their own proprietary businesses while those larger entities jockey for position in a rapidly growing market. Social commerce in the United States grew an...
LEGO Speed Champions 77263 BMW M3 (E30) revealed
The LEGO Group has officially revealed the Speed Champions BMW M3 (E30) model in partnership with BMW, celebrating the 40th anniversary of the motoring icon.
How Fanatics cornered the sports collectibles market
As FIFA's exclusive collectibles licensee, Fanatics is set to tap a rapidly growing market in the world's largest sport, but longstanding criticisms follow.
Fanatics CEO Michael Rubin on FIFA partnership, growth of sports gaming and prediction markets
Fanatics CEO Michael Rubin joins 'Squawk Box' to discuss details of the new collectibles partnership with FIFA, state of the collectibles business, growth of the sports gaming business, his thoughts on prediction markets, GameStop's offer for eBay, and more.
Meet IndyStar high school reporter Marc Ray, a Houston sports fanatic
Meet new IndyStar high school sports reporter Marc Ray, a Houston native and NAHJ member.
Sports Betting Industry Spends $41 Million to Influence Elections
With a well-funded super PAC, the betting platforms DraftKings, FanDuel and Fanatics are aiming to shape future regulation of their rapidly growing industry.
Exclusive: DraftKings, FanDuel, Fanatics, Bet365 fund sports gambling super PAC
Several major sportsbooks have contributed tens of millions of dollars to a super PAC to support sports betting throughout the country, Axios has learned.
Fanatics and AT&T announce exclusive multi-year partnership to connect more fans to sports moments
AT&T and Fanatics announced an exclusive multi-year partnership to bring fans closer to sports through rewards, events and enhanced digital experiences.
Lawsuit alleging Fanatics, leagues monopolizing sports card industry dismissed
The lawsuit came in the wake of Panini's claims against Fanatics.
4 Takeaways From Fanatics Flag Football Classic: USA Football Dominates the Pros
Tom Brady looked the part in his return to the field, but USA Football overwhelmed their NFL counterparts in the Fanatics Flag Football Classic.
Should I care about Tom Brady, Logan Paul and flag football? I need to know
The Fanatics Flag Football Classic features NFL stars, Team USA and, yes, celebrities. With flag football now on the Olympic program, should we care?
Brady, Gronk, Hurts, Burrow: Fanatics Flag Football Classic Draft Results
There are numerous NFL stars past and present playing in the Fanatics Flag Football Classic. Following a draft, here are the teams.
4 Takeaways from the Fanatics Flag Football Classic Draft
Tom Brady is eager to return to the field in the Fanatics Flag Football Classic this weekend. Here's what you need to know.
Brady, NFL stars to test flag football skills vs. Team USA ahead of Olympics debut
Are NFL players better than flag football athletes at flag football? We could get the answer at the Fanatics Flag Football Classic this weekend.
Inside the sports business of Fanatics CEO Michael Rubin
In an exclusive interview with The Post, Fanatics CEO Michael Rubin opened up Fanatics' rapid rise.
Fanatics Sportsbook promo code CBSFAN: Get up to $1000 No Sweat Bets for NBA All-Star Game, Daytona 500 Sunday
Fanatics Sportsbook offers up to $1,000 No Sweat Bets for the NBA All-Star Game and college basketball games
Sports Companies to Watch in 2026’s IPO Boom
In 2026, Fanatics, New Era Cap and SeatGeek could go public
Fanatics spreads wings with sports and entertainment studio
The content arm has been created through a joint venture with OBB Media.
From Olympics to Tom Brady, Fanatics expands into entertainment with new studio
Fanatics is launching a studio that will produce films, documentaries, live events and digital series tied to sports and culture.
From Olympics to Tom Brady, Fanatics expands into entertainment with new studio
Fanatics, the sports merchandising giant best known for jerseys and collectibles, is moving deeper into entertainment by launching a studio that will produce films, documentaries, live events and digital series tied to sports and culture
From Olympics to Tom Brady, Fanatics expands into entertainment with new studio
Fanatics, the sports merchandising giant best known for jerseys and collectibles, is moving deeper into entertainment and bringing fans closer to the action. The company announced Tuesday the launch of Fanatics Studios, a new content arm with initial projects including the official Olympic film for the LA28 Games, a multipart documentary following seven-time Super Bowl champion Tom Brady and joining ESPN as a producer of the 2026 ESPY Awards. Other partnerships will include WWE, MLB and Fox Sports.
Fanatics to launch sports media and entertainment studio
Fanatics Studios will create, produce and distribute films, documentaries, live events and digital series.
Fanatics to launch sports media and entertainment studio
Fanatics Studios will create, produce and distribute films, documentaries, live events and digital series.
Sports Powerhouse Fanatics Pushes Into Entertainment With Launch of Fanatics Studios
The joint venture with OBB Media is launching with a Tom Brady docuseries, a deal to produce the ESPY Awards and deals with LA28, MLB and the WWE.
Fanatics and OBB Media Launch Joint Venture, Fanatics Studios, a New, Transformative Global Sports and Entertainment Studio
Fanatics, a leading global sports platform, and OBB Media, the award-winning next-gen entertainment studio, have announced the launch of Fanatics Studios, a transformative new joint venture poised to be the premier global studio for sports entertainment. Built to independently create, finance, produ
Fanatics Sportsbook promo code CBSFAN: Up to $2,000 No Sweat Bets for Indiana-Oregon College Football Playoff
New users can get up to $2,000 in FanCash with the latest Fanatics Sportsbook promo code for Oregon vs. Indiana in the CFP semifinals
Fanatics Sportsbook promo code CBSFAN: Score up to $2,000 No Sweat Bets for Rams vs. Falcons MNF, NBA betting
New users can get up to $2,000 in FanCash with the latest Fanatics Sportsbook promo code for Falcons vs. Rams on Monday Night Football, NBA betting
Fanatics Sportsbook promo code CBSFAN: Get up to $2,000 No Sweat Bets, NFL Week 17, Eagles-Bills, 49ers-Bears
NFL Week 17 games featured in Fanatics Sportsbook promotion include Bills vs. Eagles and Bears vs. 49ers on Sunday
Fanatics Selects Rokt to Deliver AI-Powered Relevance for Sports Fans Globally
/PRNewswire/ -- Rokt, the leading ecommerce company using machine learning and AI to make the shopping experience more relevant to each customer, today...
Getting a Steam Deck OLED for $1 may seem impossible, but there is a way
This Fanatical Mystery Bundle not only gives you the chance to get a Steam Deck OLED for $1, but up to $1000 worth of Steam keys too.