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Astronomers caught a rare burst of light from deep space. But it's only deepened a huge cosmic mystery
Luminous Fast Blue Optical Transients are blue in colour and evolve rapidly, reaching peak brightness and fading in a matter of days.
‘Slumping’ South Korean corals worry divers, scientists studying climate change
By Hyeyoon Cho JEJU, South Korea, Sept 7 (Reuters) - Ko Myeong-hyo loved the vibrant colour and thriving life of South Korea's soft corals when she first began diving off the coast of Jeju island six years ago, looking to harvest seafood for sale. "Wat...
IKEA debuts colour-shifting Sabine Marcelis "doughnut lamps" at CES
Sabine Marcelis has updated the chubby Varmblixt lamp she designed for IKEA, transforming it into a smart version that glows from within.
Do pimple patches actually work? Here's what the science says
You're standing in the skincare aisle and pimple patches are everywhere — clear ones, flesh-coloured ones, stars, hearts. They promise to flatten a pimple overnight. But do they work?
How a pivot to hair accessories led to business success
Jenny Lennick's colourful hair clips are sold across the US and around the world.
Design open science to be equitable, policymakers urged
Independent report for European Commission calls for “infradiversity” across infrastructures
The LG G6 OLED TV is brighter than the G5 and blacker in ambient light – but it doesn’t support Dolby Vision 2
2026 is the year of “Hyper Radiant Colour Technology”
Processed meat may be causing rise in bowel cancer
Food safety expert says chemicals in bacon and ham giving them their pink colour are ‘one of the main suspects’
Whether you like it or not, celebrities have an impact on politics
The global groundswell of support for Macklemore’s pro-Palestinian advocacy serves to remind us that maybe celebrity activism really is that deep after all, writes Cheek’s Varsha Yajman. Subscribe In the last week, publications, podcasts, and influencers that have either rarely or never spoken about Israel’s genocide in Palestine have flooded my social feed. And it was all because singer Ed Sheeran and his team dropped Macklemore as his opener for saying “Free Palestine” on stage. Millions raised, millions speaking up in support of Palestine - all of this confirming my view that, whether I like it or not, celebrities do have an impact on political outcomes. And this is interesting when much of the time celebrity activism can induce an eye roll - I love to see Charli XCX pointing out a Palestinian flag in the crowd, but it’s hardly the bold symbol of allyship that some fans would make it out to be. But there’s a line between healthy scepticism and outright dismissal - and I’d argue that the latter lets the rich and powerful off far too easily. For instance, actress Jennifer Lawrence, once outspoken about her political views, last year told The Times she no longer believes celebrities have a role to play: “Celebrities do not make a difference whatsoever on who people vote for. So then what am I doing? I’m just sharing my opinion on something that’s going to add fuel to a fire that’s ripping the country apart.” While it’s a narrative she might find comfort in, it simply is not true. Grassroots movements often garner worldwide attention when celebrities and other high-profile spokespeople bring a mainstream platform to their causes. And this frustrates me. We have had three years of a live-streamed genocide. Macklemore himself has been calling for a Free Palestine long before he booked the Sheeran concert. Yet it’s the high-profile fallout of the last week that finally seems to have made saying “Free Palestine” socially acceptable in the mainstream. It feels like the collective mood has shifted, where calling out censorship is now the obvious response - not just the business of ‘radical’ activists. To recap, Sheeran’s decision followed an ultimatum from billionaire Robert Kraft, owner of Gillette Stadium, one of the venues Sheeran was scheduled to perform at: either drop Macklemore as your opener after only two of the eight scheduled shows, or you do not play at any stadiums. Sheeran’s disappointing decision to stand on the side of billionaire-led censorship has ultimately seen a surge in support for Free Palestine. It began when all his openers and his backing band pulled out of Sheeran’s tour, in solidarity with Macklemore and with the Palestinian cause. It was met with an uproar of support from those who had never or barely touched politics before: influencers lip-syncing to Macklemore’s music, singers like Jack Antonoff singing “Free Palestine,” and publications and podcasts standing with Macklemore. And finally, we saw material support: Macklemore donated $1 million in profits from his two nights opening for Sheeran’s tour to several Palestinian aid groups and called for Sheeran and Kraft to match it, which they have since promised to do. We’ve also seen children’s entertainer Ms Rachel follow suit with a $1 million donation to Palestinian aid, and publication PopBase has donated $10,000. Anera, a humanitarian aid group working in Palestine, Lebanon, and Jordan, said donations since Macklemore’s announcement were more than triple this month’s daily average. The group’s Instagram page has also gained 8,000 followers. Macklemore far from the first celebrity to speak and participate in politics in the Western World. In 1924, singer Al Jolson supported Republican candidate Warren G. Harding for president, and decades later, celebrities such as Harry Belafonte, Lena Horne, and Aretha Franklin voiced their public support for the Civil Rights movement. More recently, in the lead-up to the 2024 US election, ‘The Daily Show with Trevor Noah partnered with the organisation Power the Polls to recruit poll workers to address shortages- a problem disproportionately affecting voters of colour. The campaign saw 170,000 new sign-ups - 35,000 of which came directly through the TV show’s link - resulting in the recruitment of 713,000 total poll workers that year, an almost three-fold increase on the organisation’s goal. Alongside recruiting workers, celebrities in the US (where voting in elections is not compulsory) have made a huge difference by calling for people to register to vote. Taylor Swift’s endorsement of Kamala Harris in 2024 saw over 400,000 visitors on the voter registration site within 24 hours of her Instagram post. In 2023, Swift had urged her fans to register, resulting in 35,000 new voter registrations. Similarly, Ariana Grande promoted voter registration in 2019 by setting up booths at concerts on the American leg of her tour, resulting in over 33,000 voters registering. And the same thing is happening closer to home. This year, musician Jack River successfully called for government action to ensure creatives in Australia do not have their work scraped by generative AI companies. Celebrity as the mediator between the punter and the politician Celebrity activism isn’t just a feel-good news story - research tells us it actually makes a difference. By directing attention to issues affecting the average person, like voting inaccessibility or a lack of action on a genocide, researchers Alfred Archer and Amanda Cawston state that “celebrities can play a useful bridging role between political elites and the people they represent”. Alternatively, in a world where talking about politics is “not cool,” or where people lack exposure or knowledge to engage with politics, celebrities can act as an educational resource or an entry point into the political world - when they speak up about an issue, their audience gets exposed to it. Olivia Rodrigo’s Daisy Chain Fields festival is a perfect example. Rodrigo partnered with twelve organisations focused on women’s issues, such as reproductive rights. These organisations had stalls at the festival for people to meet them and were also featured heavily on social media, giving their issues global attention and raising $20 million for the organisations. We have also seen celebrities at award shows such as the Emmys wearing F*CK ICE pins, referring to the U.S. Immigration and Customs Enforcement’s treatment and detainment of people - generally people of colour. When celebrities speak up about political issues in public forums, they put the issue at the forefront of mainstream media, rally their supporters, and make it clear that, however much they disagree, the government cannot simply ignore it. Our over-reliance on celebrities versus our politicians As much as I love seeing my favourite celebrity use their platform for a good cause, there is an important question to ask: not whether celebrity activism is good or bad, but whether we should have to rely on celebrities. And the answer would, in an ideal world, be no. In an ideal world, or merely a just world, action on Palestine would’ve happened decades ago, climate change would be taken seriously, and most importantly, people would understand their democratic rights. However, that is not our reality. Only around 28 per cent of Australian Year 10 students reach proficiency in civics and citizenship. In the US, almost two-thirds of people under 30 say high school civics education didn’t prepare them to understand voting deadlines, how to research candidates, or how to vote by mail. When civics education is weak, our trust in these institutions and our understanding of change-making processes also decline. This is where celebrity steps in and becomes our main source of reliance. As Mary R. Connelly notes in _The Tartan, “_Celebrities will always be involved in campaigns in one form or another, but their presence is not what causes people to vote blindly. The lack of political engagement and literacy is what allows celebrities to wield their influence on the political sphere so impactfully.” About the author Varsha Yajman is the Digital Content Producer at Cheek Media. She is a youth advocate and lawyer with a background in climate litigation and is passionate about looking at the intersection between race, climate justice, and mental health. Thanks for reading Cheek Media Co. ! This post is public so feel free to share it. Share
Discovering science through art exhibition
An innovative exhibition that aims to present complicated science in a simple-to-understand and artistic way hosted by UWA as part of National Science Week.
Saints fans out in force to push team to Wembley
Thousands of Southampton fans turned up to create a colourful atmosphere ahead of their play-off semi final.
‘Slumping’ South Korean corals worry divers, scientists studying climate change
By Hyeyoon Cho JEJU, South Korea, Sept 7 (Reuters) - Ko Myeong-hyo loved the vibrant colour and thriving life of South Korea's soft corals when she first began diving off the coast of Jeju island six years ago, looking to harvest seafood for sale. "Wat...
Kroenke Sports & Entertainment Partners with Summize to Transform Contract Operations Across its Global Portfolio
Summize, the AI-powered contract lifecycle management (CLM) platform purpose-built for in-house legal teams, today announced a partnership with Kroenke Sport...
From Wuthering Heights to Mario Tennis Fever: your complete entertainment guide to the week ahead
Emerald Fennell’s film brings the raunch to Brontë’s romance, while Nintendo’s beloved plumber stars in a colourful, family-friendly sports game
Juventus target passes his audition with flying colour
Darryl Bakola is one of several Sassuolo players on Juventus’ radar, and their head-to-head clash at the weekend provided an excellent opportunity for the youngster to impress.The 18-year-old was a ...
Flo Health and Google Health Join Forces to Put Women's Health at the Center of Wearable Tracking and Personalized Coaching
/PRNewswire/ -- Flo Health, the #1 women's health platform worldwide, announces today a multi-year strategic partnership with Google Health to create a more...
PlayStation 6 Will Have Backward Compatibility With PS4 And PS5 Games, It's Claimed
New rumors and claims are surfacing that the PlayStation 6 could debut with immediate backward compatibility for all PS4 and PS5 games.
'Slumping' South Korean corals worry divers, scientists studying climate change
Ko Myeong-hyo loved the vibrant colour and thriving life of South Korea's soft corals when she first began diving off the coast of Jeju island six years ago, looking to harvest seafood for sale.
Ghost in the Machine review – entertaining AI polemic dives into its dark history in race politics and eugenics
The roots of AI in rightwing ideology is examined in Valerie Veatch’s enjoyable doc, including an array of colourful, often crazed, figures
Sony confirms WF-1000XM6 release date in first official teaser
Sony has confirmed the long-awaited release date of its WF-1000XM6 earbuds. Dubbed rather grandiously as the 'next generation of earbuds', Sony has offered a peek at its design too. The successors to the WF-1000XM5 can already be viewed in two colours though, thanks to recent leaks.
’Eavy Metal takes on more colours with Warhammer Tone Pro paints
See more miniatures painted with the new paint range and learn their recipes.
They've done it. Scientists have found a green star. Here's the science behind the new discovery and the technicolour cosmos | BBC Sky at Night Magazine
Astronomers have discovered that white dwarf stars can glow a variety of different colours, including the first known star that glows green.
Anti-migrant politics spark resurgence of racism, say some Britons of colour
After nearly four decades in Britain, Ali Haydor says there are now days when he wishes he could hide his brown skin.
A new generation of politicians of colour is emerging in France. The backlash speaks volumes
Local elections have led to a surge of racism in a country that still struggles to see itself as anything other than white, says Guardian Europe columnist Rokhaya Diallo
Sony WF-1000XM6 rears its head as launch information surfaces in new leak
The long-awaited Sony WF-1000XM6 has reappeared before the end of the year in a new leak. This time, a retailer has hinted at availability and launch colour options ahead of schedule.
Introducing: Breguet Updates its Marine 5517 and Marine Chronograph 5527 with More Refined Dials
Same technical platform for the Marine 5517 and Marine Chronograph 5527, enhanced with guilloche dials, fresh colours and Breguet numerals.
Jim and Marilyn Simons lent their 68-metre superyacht to ocean scientists; an $80,000 system tested whether luxury vessels could help validate satellite data
Superyachts are usually associated with luxury travel, but the 68-metre Archimedes, owned by Jim and Marilyn Simons at the time of the research, also became a platform for marine science. During several deployments between 2018 and 2020, an autonomous measurement system aboard the yacht collected ocean-colour observations at a range of locations, including remote regions such as the Antarctic Peninsula.
Our science predictions for 2026
Last year was full of unexpected science news, from the discovery of a new colour, to the interstellar visitor 3I/Atlas passing by our solar system, and a world-first treatment with a personalised gene editing therapy. So what will this year bring? Ian Sample and science correspondent Hannah Devlin discuss the big stories likely to hit the headlines and share their predictions for 2026
Oura Ring 5 leak reveals design tweaks and Deep Rose finish
The Oura Ring 5 has surfaced in a leak showing design tweaks and colour options. An FCC registration hints the device may launch in 2026.
Map showing the distribution of the georeferenced species records.
Map showing the distribution of the georeferenced species records. Points were differentiated by colours, based on the sea upon which they lie: Tyrrhenian Sea (light blue), Ionian Sea (red) and Adriatic Sea (blue).
'Slumping' South Korean corals worry divers, scientists studying climate change
Ko Myeong-hyo loved the vibrant colour and thriving life of South Korea's soft corals when she began diving off Jeju island six years ago.
Far-right AfD clear frontrunner as polls open in German east
Colourful alliance may be needed to keep Alternative for Germany out of government
Scientists discover how excess dietary salt drives 'lean MASH'
Fatty liver disease is commonly associated with obesity, yet a growing number of people with normal body weight develop a severe form of the condition.
Inter Club: a special day in Pesaro
A day filled with emotion, spent together in the name of a shared love for Inter and the Nerazzurri colours. This was the Inter Club event held in Pesaro on Sunday 27 September, which brought together...
Why the UK’s toughest immigration voices are often politicians of colour
As parties harden their stance on borders, minority politicians have become political cover against racism accusations.
Art of Science 2026: Discovery in full colour
WEHI’s Art of Science exhibition returns in 2026 with a vibrant collection of images and moving works that reveal the beauty, complexity and ingenuity behind medical research.
iPhone 18 Pro and iPhone 18 Pro Max models may come with a transparent finish, new colours and other changes: Here’s what to expect
Mobiles & Tablets News: Apple's iPhone 18 lineup is months away, but leaks about the iPhone 18 Pro and Pro Max are already circulating online. Rumours point to changes in des.
Minior Showers in Pokémon GO: Dates, Cores & Bonuses
Minior debuts in Pokémon GO on October 19! Explore Minior Showers dates, core colours, hemisphere exclusives, bonuses and its form-changing mechanic.
CT Mirror hires new education reporter, business team members
CT Mirror is starting 2026 with three new staff members — an education reporter, director of leadership giving and manager of membership.
Warhammer Tone Pro: Superb coverage and vibrant colours
Learn how even yellow and white are a breeze with the new paints.
Quiz of the week: what device have physicists used to print 'structural colours'?
Have you been keeping up to date with physics news? Try our short quiz to find out
Official Xperia 1 VIII images show global colours and key features before launch day
The Xperia 1 VIII is launching on May 13. In the meantime, a reliable leaker has published a series of photos detailing Sony's new flagship. Features like a camera shutter button, a capacitive fingerprint scanner and Zeiss T* lens will return for the smartphones' eighth-generation release.
Alleged iPhone 18 Pro Sim Tray Again Shows Dark Cherry Color
Apple's upcoming iPhone 18 Pro models are expected to introduce new color options, including a dark cherry color, and today we may have been given another peek at the rumored finish, courtesy of the Chinese leaker known as Ice Universe. Image shared by leaker Ice Universe In an image posted on Weibo, a SIM tray allegedly from the unreleased iPhone is shown in a dark cherry colour, which could also be described in this grainy example as burgundy, brownish, or purple.
Cialis is an erectile dysfunction drug. Could it also help you live longer?
In some wellness circles, tadalafil is promoted as a longevity drug. There is evidence showing a link between it and a lower risk of death in men, but there are no well-controlled trials in humans.
What the colour of your home says about you, according to science
Professor Geoff Beattie, a professor of psychology at Edge Hill University argues that choosing a colour scheme is a 'psychological issue, not just an aesthetic one.'
New Sony WF-1000XM6 leak reveals new updated colour options
The WF-1000XM6 is set to debut with more launch colour options than Sony's WF-1000XM5 earbuds, according to a new leak. Tipped to debut next month for $329.99 in the US and €299.99 in the Eurozone, the change would be a first for the WF-1000X series.
First Look: The New, Summer-Inspired IWC Ingenieur Automatic 35 Pool
The compact IWC Ingenieur Automatic 35 returns with an inviting, summer-inspired, aquatic-coloured dial named Pool.
Late-night snacking may affect liver health
New research led by Oregon Health & Science University suggests you should think twice about indulging in a late-night snack if you'd like to preserve liver health.
New Joy-Con Colours And A Stand-Alone Direct Are Inbound For Splatoon Raiders
Shiver down your spine
‘It’s magic’: scientists rediscover how to make ancient Roman colour-changing glass
Exclusive: Optical engineering that went into 1,600-year-old Lycurgus Cup has baffled experts for centuries
Dream Garden | custom KIDDO family entertainment destination
The new venue in Caracas, Venezuela, combines the client's colourful branding with an efficient, fun design
Move over, Cosmic Orange – iPhone 18 colours just leaked online
Apple goes in a different direction.
Guelph, Ont., student's squirrel obsession earns her spot at Canada-wide science competition
Kira Egete and her family are obsessed with squirrels. Turns out, it's not such a nutty passion. Now, the Grade 10 student, whose project examines how squirrels see colour, will be among 400 participa...
11 Cool New Apple Accessories Worth Adding To Your Kit
Explore the new Apple accessories worth adding to your kit, from colourful charging cables and MagSafe wallets to iPhone straps and refreshed Apple Watch bands.
'Slumping' South Korean corals worry divers, scientists studying climate change
Ko Myeong-hyo loved the vibrant colour and thriving life of South Korea's soft corals when she first began diving off the coast of Jeju island six years ago, looking to harvest seafood for sale.
Color-Changing Bees: Citizen Science Photographs Help Researchers Explore Bee Coloration In Response To Humidity
"Whether the colour change happens to benefit the bee in any way is still an open question that we’d love to explore," lead author Madeleine Ostwald told IFLScience.
Splatoon Raiders review – Nintendo’s inky shooter fades to grey
The single-player offshoot of the quirky and colourful multiplayer series is disappointingly run-of-the-mill
Open for Business: House of Colour East Frederick
OPEN FOR BUSINESS
Sport, Culture and Brand: Juventus Brought Black&White to Chengdu
Following the success of the Youth Carnival event in Shanghai, Juventus returned to China, bringing its colours to Chengdu from 10 to 12 April 2026. The three-day initiative was dedicated to sport, cu...
Scientists Have Found a New Neurodevelopmental Disorder Hidden in Our Genes
And it may be relatively prevalent.
The science behind the beauty business
Some of Europe’s industrial champions may be in retreat, but its cosmetics sector remains a global leader, buoyed by healthy demand, recognised brands and a reputation for innovation."The fact is, the science in cosmetics is better here in Europe than anywhere else in the world,” says Pierre Morvan, CEO of Technature, a private label cosmetics manufacturer located near Brest in France’s northwestern Brittany region. “You have to have good science in order to make the difference, and that is why we invest so much in research and innovation.”Across Europe, the beauty and skincare products sector supports an estimated 3.6 million jobs, including 265,000 employed directly in the industry, according to the Cosmetics Europe trade group.. Cosmetics production contributes an estimated €11 billion to the EU economy, and generated €30 billion in export revenue last year, a €400 million rise from 2024.Technature itself has a global footprint, supplying products for 1,500 brands in 65 countries. Its range of skin gels, facial masks, nail treatments and other products include natural ingredients and extracts derived from plants, such as seaweed, that are developed and refined through science-based analysis and testing.While industry projections point to sustained growth for the foreseeable future, driven by emerging economies and wider availability of exclusive brands that were once chiefly sold by high street retailers, the sector is not immune to the impact of geopolitics and trade wars. The Trump Administration’s tariff threats have dented cosmetics exports to the EU industry's largest overseas market. After the European Parliament approved the EU-US Turnberry Agreement in June, setting a 15% levy on many EU goods, the French Federation of Beauty Companies warned that “exports are falling sharply” and urged the EU to negotiate an opt-out for cosmetics.Technature’s CEO flags South Korea as an emerging competitor, partly due to its assertive marketing efforts. “I would have to say I am a little bit scared,” Morvan says, regarding the growth potential of the South Korean cosmetics industry. “This is why science and innovation are so important if Europe is to remain the leader.”With a workforce of 200, including biologists, chemists and other scientists, around 15% of Technature’s staff work in three research and development (R&D) labs. A similar number work in four quality control and assurance facilities, where science plays a crucial in ensuring product safety in a sector that is subject to the European Cosmetics Regulation.Educational exchange between industry and academiaIn recognition of Technature’s research and innovation, Morvan was selected as one of Brest’s ambassadors to Science Comes to Town (SCTT), a European initiative to strengthen communications and understanding between science and society. Brest is one of three coastal cities in the EU-funded programme, alongside Split (in Croatia) and Kiel (in Germany). From 7-11 September, Brest will host the EU TalentOn contest featuring 100 early-career researchers from across Europe.Morvan appreciates the value of engagement with educational and scientific institutions as well as the home community. For instance, Technature collaborates closely with university partners to enhance its in-house R&D. In addition, it invites students to its labs and sends its own researchers to local institutions. "We absolutely want the students to know what the industry is all about,” Morvan says, noting that seeing science in action can help young people “understand that they can do something real with science, to create something with what they are learning.” He says another important benefit: encouraging new generations of young people to consider a career in cosmetics.Community involvement also raises awareness about Technature and the skincare industry as a whole. “The public gains recognition of the innovative company that we are, and this is important for getting new customers,” Morvan says. One of its recent innovations — tiny, colourful cosmetic pearls that release skin moisturisers on application — was showcased at this year’s VivaTech event in Paris.Morvan holds a master's degree from the Brest Business School and studied animal production and biology in Brest at the University of Western Brittany (UBO), an SCTT partner, and at the University of Tours. He got his start in business in 2002, initially working on using seaweed as a raw material in the food industry before transitioning to cosmetics. Morvan has always been interested in connecting science and business, reflecting one the goals of SCTT to enhance public-private collaboration.The invitation to participate in SCTT was unexpected. “It was a surprise to get a call from the city of Brest saying that they wanted me on this programme,” Morvan recalls, adding that officials were drawn by his company’s R&D. “It's not only theory and science fundamentals. Our science is something that is applicable to the global market — and important for the community.”Science|Business, which connects policymakers, academics and industry through its news reporting, analysis and events, is an SCTT partner.
Jude Law’s Riff Raff Entertainment hires former House exec
Georgia Ince was previously a development executive at House.
ATLAS publishes first paper on Public Engagement with Science
You can’t exactly take the ATLAS experiment on tour. At 7,000 tonnes and buried 100 metres underground at CERN, it’s not easy to move. So, for more than a decade, the ATLAS Collaboration has found another way to bring the experiment to people around the world: live, interactive virtual visits with the scientists who work on it. In a recent paper published in the European Physical Journal Plus, the ATLAS Collaboration documents the evolution and impact of its flagship Virtual Visits programme. The paper is the Collaboration’s first publication focused specifically on science education, communication and outreach. It traces the programme from its beginnings as an experimental outreach effort in 2010 through its growth into a global programme – connecting classrooms in the Amazon, schools in the Himalayas and even a research station in Antarctica. Drawing on data collected between 2019 and 2025, the paper examines the programme’s reach and impact. Global reach, local connection Figure 1: World map showing the number of virtual visits across participating countries from 2019 to 2025. Cooler colours (purple and blue) are used for countries with fewer visits, and warmer colours (red and orange) for countries with more visits. (Image: ATLAS Collaboration/CERN) The core mission of the ATLAS Virtual Visit programme is to connect audiences worldwide with particle physicists and engage them in accessible discussions about cutting-edge research. While visiting CERN in person is an unforgettable experience, financial and logistical barriers can make such a trip difficult for many students and public groups. Video conferencing has allowed the Collaboration to break down these barriers: between 2019 and 2025, the Collaboration hosted 698 virtual visits, engaging tens of thousands of participants across nearly 70 countries (see Figure 1). Interactivity is central to the programme. Far from simple one-way broadcasts, Virtual Visit audience members are encouraged to engage in conversation with the scientist(s) hosting the visit. Most hosts are volunteers from the ATLAS Collaboration, who bring their diverse scientific expertise, language skills and cultural backgrounds to each visit. Where possible, audiences are paired with volunteer scientists who share their native language and cultural background, making it easier to engage, ask questions and connect with the hosts. Between 2019 and 2025, Virtual Visits were held in 19 different languages. The core mission of the ATLAS Virtual Visit programme is to connect audiences worldwide with particle physicists and engage them in accessible discussions about cutting-edge research. Constant evolution Figure 2: The number of ATLAS Virtual Visits organised annually since 2019. (Image: ATLAS Collaboration/CERN) The ATLAS Virtual Visit programme has continuously evolved to enhance the visitor experience. Early sessions were hosted directly from the ATLAS Control Room before transitioning in 2014 to a dedicated space in the ATLAS Visitor Centre, equipped with modern videoconferencing technology. In 2019, the ATLAS Collaboration expanded the programme’s reach, introducing live Virtual Visits from the experimental cavern during year-end maintenance stops and long LHC shutdowns. These exclusive sessions take participants beyond the ATLAS visitor platform, offering real-time, up-close views of the towering detector. When the COVID-19 pandemic disrupted in-person gatherings worldwide, demand for virtual engagement surged. The ATLAS Collaboration adapted rapidly by introducing Open Virtual Visits streamed via Zoom and YouTube, allowing individual science enthusiasts and families to join live guided tours. Figure 2 shows that the programme reached a peak of 155 visits in 2021 and has since maintained around 100 visits per year, demonstrating sustained engagement beyond the pandemic-driven increase. More than just a tour Beyond participation numbers, the paper highlights the positive impact on participants and educators. Teachers report successfully integrating Virtual Visits into their physics curricula, sparking sustained curiosity and in many cases inspiring students to pursue STEM studies and careers. Feedback received also highlighted how the direct dialogue with ATLAS scientists has given students an authentic and personal perspective on particle physics, helping them connect what they learn in the classroom with the people behind ATLAS research. Looking ahead, the programme will continue to evolve with new technologies and communication platforms. The goal is simple: to give even more audiences the opportunity to engage directly with particle physics and make fundamental science open to all. Learn more Breaking barriers: the impact of ATLAS Virtual Visits in science communication (Eur. Phys. J. Plus 141, 874 (2026), arXiv:2601.22457, see figures) ATLAS Virtual Visit Dashboard Register for an ATLAS Virtual Visit