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Streaming’s Biggest Show Returns…and a Buzzy Genre Struggles
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Obviously, the big news of the week (if not month) is Netflix letting go of executive Bela Bajaria, their chief content officer. I’m going to cover this in my next “Most Important Story of the Week”, but I also have a data angle that I might publish before then. (Too much news this month, am I right?) But first, I have a bonus Streaming Ratings Report issue for you. Today’s article is a bit of a grab bag of topics I’ve wanted to write about, but couldn’t squeeze into the (already very long) Streaming Ratings Report issues. The NFL drives huge viewership numbers, so I’ve got a look at that. A whole bunch of TV shows returned to the traditional broadcast channels, and I have thoughts. And I have a quick look at adult animated shows, since a couple flopped earlier this month. Plus, the Emmys aired earlier this month, and we got some fun data bout how popular those nominated shows are and why I’m not optimistic about the show’s future. That’s a lot, so let’s dive right in. Subscribe Sports - Football Remains the King of Streaming Over the last two Streaming Ratings Reports, I sorta ignored the biggest “show” each week. (I was tempted to say “piece of content” but I know that word bugs folks.) In my database, I call these “specials”, and they sure are special. I speak of the king of American TV: football!!! Streaming football is back and, unlike some other sports, it routinely dominates all viewership. Probably the best way to show this is to update one of my favorite graphics, the “40 Million Hour Club”1 since football games have joined that club each week they’ve premiered: (Yep, that’s the data through 28-Sep, the first four weeks of the season. As a reminder, I take the average minute audience provided by Nielsen, factor out a percentage of linear TV viewers in home markets, and multiply the run time by the three-hour runtime.) Again, the numbers are huge. Let’s start with Netflix. They grabbed the rights to the bonus opening week NFL Kickoff game (which was on YouTube last year) and it put up 18.5 million viewers on average. That nets out to 47.4 million hours of estimated streaming hours. That’s good! Though, notably, it’s well below Christmas Day games from previous years. Compared to other streamers/broadcasters, that’s a bit of a mixed result. On one hand, Netflix’s 18.5 million average is about what YouTube claimed last year, though Nielsen used a bespoke methodology at that time, so I trust this viewership figure more. So that’s good. (The game also shifted from a Friday to a Thursday and that could have helped the viewership as well.) And Netflix continues to best Prime Video in total viewership—as you’ll see next—though Netflix has had much higher-profile (opening week and Christmas Day) games. NBC/Peacock’s opening game the night before averaged 25.1 million average viewers, which is just much bigger than Netflix (or Prime Video). That’s the big caveat to all streaming viewership records: even in success, they can’t compete with traditional linear TV. Previously, I called this my “hierarchy of viewership”, and the data keeps supporting that thesis. The downside for NBC is that this game’s viewership was down compared to previous years, though it may be a counting issue. Here’s a great chart from Sports Media Watch: Indeed, looking at all the opening week games across all windows, Netflix still lags the other primetime windows, but does well compared to the afternoon games: I saw a few folks make the case that streamers still lag traditional broadcasters in reach, and I’d add they really lag compared to “broadcast plus streaming” options like NBC/Peacock, ESPN/Disney+ and CBS/Paramount+. The best data I saw for this came from Samba TV, who charted reach through the 2025 season, and, wow. (Samba TV’s numbers are historically lower than Nielsen’s, so don’t compare their household figures to Nielsen’s hours, but use them as a proxy for the relative reach of the streamers.) The good news is Prime Video is NOT having a down year. Their opening Thursday Night Football game reached 18.6 million viewers (about what Netflix got), but that’s a high for Prime Video on Thursdays and the biggest Thursday night game since 2015. The TNF games the weeks of 21-Sep and 28-Sep continued this streak, getting 43.1 (16.8 million average viewers) and 42.5 total hours (16.6 million average viewers), which were both up from last year. Still, that continues the (typical) season slide: (For those new-to-streaming-football-numbers folks, the viewership declines for Thursday Night Football as the year goes along.) Overall, it appears as if Prime Video is now part of the “football habit”, be it for customers at home or out at places like bars and restaurants. And its viewership is slowly catching up to broadcast. One last chart shows this. Last season, Nielsen started adding out-of-home viewership to the charts, so I try not to do season-to-season comparisons as I did for the first few years. And while Nielsen added Big Data viewing this year, I’m going to compare the last two seasons. Here’s that chart, which shows the season-over-season gains: When it comes to streaming football, we have to keep a few seemingly contradictory thoughts in our head… First, streaming doesn’t come close to matching broadcast’s reach and, thus, viewership. Second, even with that gap, football is still the biggest “thing” on streaming. It’s very, very popular. Third, while some methodology changes have likely helped Prime Video’s numbers, their viewership does appear to be growing. Lastly, yeah, the NFL started the season off poorly, with week one dragging down the numbers in year-over-year comparisons. However—and again, methodology changes may have helped this—the viewership grew compared to previous seasons over the next couple of weeks. So football is still king. On streaming and off. Television - Adult Animation Continues to NOT Make the Streaming Charts In the last two reports, two adult-animated shows whiffed: Netflix’s animated comedy, Dang! Paramount+’s Sega-video-game-inspired fantasy/comedy, Golden Axe. Neither made the charts, but that’s usually the case for animated shows. I mean, here’s literally every animated show that’s made the Nielsen Original charts since the start of 2025: And one of those shows is G_abby’s Dollhouse_! A kids show! The problem with charts like this is that they don’t give you a sense of how many shows miss the charts. Netflix had at least eleven animated flops, including comedies like Big Mouth (a show everyone assumed was popular in the pre-Streaming Ratings Era), Long Story Short, Haunted Hotel, Mating Season, Strip Law, and Alley Cats, and action shows like Blood of Zeus, Castlevania: Nocturne, Devil May Cry, Splinter Cell: Deathwatch, and Tomb Raider: The Legend of Lara Croft. Prime Video had at least six animated misses, two in the same universe (Hazbin Hotel, Helluva Boss), three more comedies (#1 Happy Family USA, The Second Best Hospital in the Galaxy and Kevin) and an action show (The Mighty Nein). Disney+ had MCU and Star Wars animated misses (Eyes of Wakanda, Marvel Zombies, Star Wars: Visions, Star Wars: Maul – Shadow Lord, and Star Wars: Tales of the Underworld) but I can’t tell how many of those shows were geared towards adults. HBO Max had Harley Quinn and Hulu had Solar Opposites. None of these shows made the charts! That’s a lot of misses! If I remade the chart with all those misses, here’s how it would look: Listen, I know the counter arguments. First, it’s cheaper to produce animated shows than live action. Fair enough, but with viewership this low, even that cheaper price point starts to not matter. Second, just look at the acquired charts. Hit animated comedies can generate viewership for years! Shows like The Simpsons, South Park, Family Guy, and Bob’s Burgers do really, really well. Fair enough, but streaming has failed to recreate the dynamic that Fox has mastered so well. That’s a problem for streaming still. Television - Emmys! The annual Emmys broadcast was a few weeks ago, and I’ve got data on how the nominees performed on streaming, plus hot takes on this year’s viewership (and the big news about the broadcast’s, er, streamcast’s future). We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… The top Emmy-nominated shows… ...why I’m worried about the future of the Emmys telecast... ...the pros of broadcast television ...and the cons... ...please subscribe! We can only keep doing this great work with your support. Coming Soon! Next week, we’ve got a double issue (since the weeks of 21-Sep and 28-Sep were so light), but then I’ll be all caught up after a deluge of streaming ratings data from Nielsen in September. In the meantime, I’m going to try to take a look at Netflix’s stats to explain why Bela Bajaria is out. But even light weeks give me plenty to talk about. The Great British Baking Show returns to Netflix and Apple TV has a buzzy new star-studded comedy. And Netflix has a controversial-but-appears-to-be-popular new game show. Plus big films like Toy Story 5, Backrooms and The Breadwinner head to streaming. And is East of Eden a hit? After that, The Kardashians return to Hulu, Prime Video has a reboot of Carrie, and Netflix has a horror show, Below. Disclosure Day heads to Peacock, The Housemaid heads to HBO Max_,_ a new Ben Affleck film, Animals, lands on Netflix, and Apple TV has a new John Cena action film based on, checks notes, Hasbro’s Matchbox toys. Okay. Longterm, some interesting TV production news. HBO Max ordered How to Survive Without Me, starring Kaley Cuoco, Joshua Jackson, Ray Romano and Rita Wilson, for fifteen episodes! I love that some streamers (or, at least, HBO Max) are finally ordering TV shows with more than eight episodes. In less wise production news, Landman does not appear to be coming back this year, since it just started production. Frankly, I don’t love this (get your shows out on time) but Landman is so popular, I doubt it matters.
Gibraltar to Sell Infrastructure Business to Saint-Gobain for $208 Million
Gibraltar Industries (ROCK) has agreed to sell its Infrastructure business, D.S. Brown, to Saint-Gobain for $208 million in cash. The price is subject to customary post-closing adjustments. Closing is expected in the fourth quarter of 2026, subject to closing conditions, including required regulatory approvals.Gibraltar expects the transaction to be highly tax efficient and plans to use the proceeds to accelerate debt reduction as it focuses its portfolio on building products and structures end-markets. Management will update its 2026 outlook for the sale alongside its third-quarter 2026 report; that report’s timing will be announced separately.
Science learning and more at Camp IslandWood
Lakeridge Elementary School fifth-graders recently visited Camp IslandWood on Bainbridge Island. They engaged in science learning and observations, experienced art and music connections, played many games and participated in “Soil to Snack” where they collaboratively cooked food with items from the IslandWood garden. They hiked the many trials down to Blakely Harbor and experienced the tidal zones and came together in “One Pride the Lion Way to build belonging between all 5th grade classrooms at Lakeridge,” reads a school district post. Photo courtesy of the Mercer Island School District
Bucaneers HC Issues Challenge to Rueben Bain Jr.
Fresh off an injury-plagued start, Tampa Bay’s prized rookie returns to spark a stagnant pass rush as the winless franchise fights to keep its postseason hopes alive.
Long & Foster taps RE/MAX exec as new CEO
Long & Foster Cos. announced that President and CEO Patrick Bain is stepping down and that it has tapped Daniel Dennis to succeed him.
Former MS Rep. Nick Bain shares plan to tackle state auditor backlog
After losing his state House reelection bid by two dozen votes, Nick Bain is touting that loss in his run to fill the state auditor's seat next year.
Svensson, Bellingham, Nwaneri and Bensebaini win for their countries
Daniel Svensson and the Swedish national team faced Romania in the UEFA Nations League. Svensson was not initially in the starting lineup, but came on in the 63rd minute with the score at 2-1 and help...
Who Needs to Step Up Without Buccaneers' Top Rookies?
The Tampa Bay Buccaneers will be without Josiah Trotter and Rueben Bain Jr. in Sunday's pivotal home matchup. With these rookies sidelined, who will pick up the slack for head coach Todd Bowles' unit.
Who Needs to Step Up Without Buccaneers' Top Rookies?
The Tampa Bay Buccaneers will be without Josiah Trotter and Rueben Bain Jr. in Sunday's pivotal home matchup. With these rookies sidelined, who will pick up the slack for head coach Todd Bowles' unit.
Bucs' Rookie EDGE Bain Dealing With Groin Injury
Tampa Bay Buccaneers rookie first-rounder Rueben Bain Jr. suffered a groin injury on Sunday, throwing his status for Week 3 in the air.
Nirvana is set to receive this year's VMAs Video Vanguard Award. Could someone like Kurt Cobain still become a star today?
Cobain seemed to resist and even resent his own success. It was a struggle that played out on MTV.
Rueben Bain Jr. Invisible Again as Buccaneers Fall to Cleveland
Tampa Bay's prized rookie, Rueben Bain Jr., was invisible once again as the Buccaneers fell at home to the Cleveland Browns in a devastating upset.
ABAC’s Stafford School of Business Launches ‘Everyday Entrepreneur Program’
The Stafford School of Business launched the ‘Everyday Entrepreneur Program’ on Sept 1. TIFTON, Ga. — The Stafford School of Business (SSB) at Abraham Baldwin Agricultural College (ABAC) has launched the “Everyday Entrepreneur Program” through grant funding from the NACCE. The program officially began Sept. 1 and is designed to foster entrepreneurial thinking, creativity and
Dortmund's Schlotterbeck and Bensebaini "ready to play" against Paderborn
Borussia Dortmund can once again rely on both Nico Schlotterbeck and Ramy Bensebaini for Saturday's game against SC Paderborn.“Ramy and Schlotti have participated fully in the recent training sessio...
A little stardust, a little magic: Hyla senior takes science to the stage
There are plenty of reasons to spend a Saturday night looking up. On Sept. 12, Bainbridge Island has another one: a local high school senior who thinks quantum mechanics might go down a little easier with a dose of magic.
Buccaneers Hall of Famer Predicts Big Season From Rookie Bain
The Tampa Bay Buccaneers' pass rush should see major improvements thanks to the addition of Rueben Bain Jr., who was the team's No. 15 overall selection in the 2026 NFL Draft. See why Bucs legend DB Ronde Barber is so high on the first-year EDGE.
How FantasyPros ranks the Buccaneers’ top fantasy football IDP
See where Rueben Bain Jr., Tykee Smith, Antoine Winfield Jr. and other Buccaneers defenders land in FantasyPros' 2026 fantasy football rankings
WSDG Completes The Kempinski Grand Hotel’s Ultra-Modern Entertainment Venue At Billionaire St. Moritz
Billionaire St. Moritz, an ultra-modern event location directly connected to the historic Grand Hotel des Bains Kempinski, has opened as the ultimate dinner show and clubbing experience in St. | Acoustic and AV technology designers deliver sophisticated room-within-room construction for exclusive dinner show and clubbing experience.
Rueben Bain Dominates Bucs’ Joint Practice With Jets
Tampa's prized rookie terrorized the New York Jets, blowing past first-round picks and drawing penalties as the favorite for Defensive Rookie of the Year dominated joint practice.
Rueben Bain Dominates Bucs’ Joint Practice With Jets
Tampa's prized rookie terrorized the New York Jets, blowing past first-round picks and drawing penalties as the favorite for Defensive Rookie of the Year dominated joint practice.
DiJonai Carrington ejected for foul on Sophie Cunningham, rips call on social media
Sky forward DiJonai Carrington was ejected for a hard foul on Fever's Sophie Cunningham. Carrington ripped the call in a social media post.
Bowles Extremely Impressed With 1 Quality of Rueben Bain Jr.
Defying concerns over his physical reach, the rookie edge rusher is wielding veteran-level intelligence to ignite Tampa Bay’s pass rush and solve a long-standing defensive drought.
The Bucs unleashing Rueben Bain Jr. would help their defense
One analyst believes Tampa Bay's defense could benefit from allowing Rueben Bain Jr. to immediately play to his strengths.
Does the G7 still matter?
Top-nation summit has ‘lost much of its relevance’ in Donald Trump’s world, say diplomats ahead of annual gathering in Évian-les-Bains
Saint-Gobain to Sell Dahl Business to Kesko for $1.76 Billion
Shares in Saint-Gobain rose after the company struck a deal to sell its distribution business Dahl to the Finnish retailer Kesko.
Saint-Gobain sells Dahl business to Kesko for $1.7 billion
France-based construction group Saint-Gobain agreed to sell its specialist distribution business in Sweden, Norway and Denmark, primarily under the Dahl brand, to Finnish retailer Kesko for €1.5 billion ($1.7 billion), the company said on Monday.
This Bernie Sanders-endorsed Democrat will try to oust California’s toughest GOP incumbent
Voters rejected establishment politics in a Central Valley primary. Randy Villegas, a political newcomer, beat moderate Jasmeet Bains by focusing on change
James Beard-nominated chef leaves Seattle for Bainbridge Island, citing poor business environment
A James Beard-award-nominated chef, Brendan McGill, has closed his final two Seattle restaurants and is leaving the city over a poor business environment.
California race for Congress escalates with attacks invoking Epstein and Chavez
The attacks come as Jasmeet Bains and Randy Villegas are locked in a bitter primary for California’s 22nd Congressional District
Primary fight in key California Latino district highlights questions over Democratic Party's future
The latest fight over the Democratic Party's direction is playing out in a competitive California House primary, as progressives accuse party leaders of trying to muscle a moderate past a Latino challenger in a heavily Hispanic district.
National Democrats said they'd stay out of this California race. Then they picked a side
National Democrats said they wouldn’t endorse in California's 22nd Congressional District. Then they backed the moderate over the progressive.
Wall Street Bets: DraftKings, Wynn Resorts, Inspired Entertainment, Genius Sports
David Bain of Texas Capital Securities on May 11 examined DraftKings:
Red Hot Chili Peppers Sell Recorded Music Catalog for Over $300 Million
Warner Music Group, the band's home since 1991's Blood Sugar Sex Magik, acquires the Peppers' catalog as part of Bain Capital joint venture
Analyst offers Rueben Bain Jr. Buccaneers rookie season projection
What can we expect from Bain in Year 1?
Sikich buys Manpower division for $100M
The acquisition follows a private-equity infusion by Bain Capital two years ago.
Defensive line rankings for the 2026 NFL Draft
Our final defensive line rankings our live and they are headlined by Rueben Bain Jr.
Bears insider sounds off on potential trade for Dexter Lawrence
Chicago Bears beat writer Kevin Fishbain believes the team should definitely have a conversation about trading for Dexter Lawrence.
2026 NFL Draft final combined big board: Buckeyes defender is No. 1, with Fernando Mendoza right behind him and Rueben Bain Jr. top-5
How are NFL teams handling complications of Rueben Bain Jr. car crash? 5 questions answered
2026 NFL mock draft 8.2: Pair of QBs go in first round, while Rueben Bain Jr. goes top 10
NFL mock draft roundup: Experts predict first round weeks before draft
The 2026 NFL Draft begins on April 23. Here are the latest expert projections for the first round from around the web.
NFL Draft rumors: Jets rethinking No. 2 pick, Ohio State could own top five, Bain and Tyson falling?
With less than three weeks until the draft, these latest rumors are shaping the board
NFL mock draft: Arizona Cardinals take Rueben Bain 3rd overall
Sam Monson dropped his mock draft on his podcast. See who the Arizona Cardinals' pick is at third overall.
The Hive is now buzzing with grand opening in Bainbridge
The Hive, a new entertainment complex in Bainbridge, held its grand opening on April 1.
MLB, the NBA, and the battle for second place among American sports leagues
The NFL is king. But baseball's gains of late have changed the terms of its rivalry with the NBA over who is No. 2.
Whitman School Announces Alumnus, Business Leader as 2026 Convocation Speaker
Steven W. Barnes ’82, H’19, a senior advisor at Bain Capital and former Board of Trustees chair, will address graduates at the May 9 ceremony.
3M to create a leading fire and safety business; acquires Madison Fire & Rescue and combines with Scott Safety
/PRNewswire/ -- 3M (NYSE: MMM) announced today that it has entered into a definitive agreement to acquire Madison Fire & Rescue, in partnership with Bain...
Exclusive: OpenAI courts private equity to join enterprise AI venture, sources say
OpenAI is in advanced talks with private equity firms including TPG , Advent International, Bain Capital and Brookfield Asset Management to form a joint venture that would distribute its enterprise products across the firms' portfolio companies and beyond, four people familiar with the matter said.
Bain Capital to Acquire Australian Wealth Management Business
Bain Capital will pay more than US$349 million to acquire an Australian wealth-management business from local investment manager Perpetual.
College sports’ best current DI dynasties, plus Rueben Bain’s short arms
Until Saturday is The Athletic's free college football newsletter.
Burnt out Bain consultant quit, runs an outdoor adventure business
Sunny Stroeer quit her consulting job at Bain and built a career on outdoor adventures. She said she uses her consulting skills all the time.
NFL Confidential: Who is Actually the Best Player in 2026 Draft? Execs, Scouts Differ
Who is the best player in the 2026 NFL Draft? Ten executives and scouts around the league differed between four players: Fernando Mendoza, Caleb Downs, Arvell Reese and Jeremiyah Love.
NFL Confidential: Kyler Murray Wants Clean Split From 'Frustrated' Cardinals
Kyler Murray is headed toward a divorce with the Cardinals, but he wants it on his terms.
10 storylines to watch during NFL combine week, including Ty Simpson, Rueben Bain, Maxx Crosby and more
There will be plenty of stories related to the combine, as well as the free agent and trade markets
Cowboys 2026 draft: DE Rueben Bain Jr. scouting report
Here is our scouting report on Miami edge rusher, Rueben Bain Jr.
2026 College Football National Championship Game odds, prediction: Miami vs. Indiana picks by proven expert
SportsLine's Matthew Severance reveals his Miami Hurricanes vs. Indiana Hoosiers CFP title game bets bets
Bainbridge business opens warming shelter for winter weather
Bainbridge business opens warming shelter for winter weather
Fuelling the Future: How Business, Finance and Policy can Accelerate the Clean Fuels Market
Amid rising global energy demand and evolving market dynamics, clean fuels are a key pillar for a more secure, affordable and sustainable energy system. Examples ranging from biofuels, e-fuels and hydrogen derivatives to lower-carbon fossil fuels offer multiple sources of economic and societal value. This report, produced in collaboration with Bain & Company, highlights the important role of expanding clean fuels in our future energy system. Clean fuels have been shown to reduce import dependence on fossil fuels by 5-15%, while providing two to three times the job intensity of conventional fuels. They can reduce lifecycle greenhouse gas emissions and support productive land use – provided well-designed policies protect land, biodiversity and water resources. The report’s analysis builds on consultations with expert stakeholders to present success stories and key insights to help business leaders and policy-makers overcome barriers to greater investment in the sector. The paper is complemented by a digital playbook of solutions drawing from real-world case studies and success stories from across the clean fuels industry. For more information or to inquire about joining the initiative, please visit the Future of Clean Fuels initiative page.
College Football Playoff stars: 10 players from Florida to watch
All-Americans Fernando Mendoza, Rueben Bain Jr., Francis Mauigoa, Malachi Toney and D'Angelo Ponds all played high school football in Florida.
Miami's aggressive defensive revamp powers Hurricanes' College Football Playoff run
Led by an aggressive scheme revamp and the quiet, fiery leadership of Reuben Bain, Miami has transformed last year's weakness into one of the most feared units in college football
2026 NFL Draft rankings: Why our analysts disagree on Ty Simpson, Rueben Bain
CBS Sports draft analysts explain why some of their prospect rankings are wildly different.
Best 9: Top New Year's Eve events in Santa Cruz County arts & entertainment
Check out Wallace Baine’s Best 9 recommendations for things to do around Santa Cruz County on New Year's Eve (literally and spiritually) via Lookout’s BOLO events calendar.