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E.C. Biz Owners Think 'Every Saturday' Can Be Small Business Saturday
“Every Saturday,” a new social media campaign, aims to promote exactly that: share a photo at a downtown business, use the hashtag #EverySaturdayEC and – an extra bonus – win $150 in Eau Claire Area Chamber of Commerce eBucks. The new initiative, also supported by Downtown Eau Claire Inc.
Carney rejects US election interference claims, criticizes Trump's ambassador to Canada
TORONTO (AP) — Canadian Prime Minister Mark Carney said Friday there is “no merit” to U. allegations that Canadian politicians are interfering in next month’s U.
Northwestern vs. Rutgers: 3 Things to Expect From the Wildcats
Northwestern looks to improve to 6-1 against Rutgers as the Wildcats aim for another explosive offensive performance while navigating key injuries.
Florida's manufacturing ambitions take flight as aerospace, medtech giants fuel Sunshine State's economic push
Florida is moving beyond tourism as aerospace and medtech giants drive an manufacturing boom aimed at securing a top-10 global economic ranking by 2030.
Who do you look up to in Iowa politics? Iowa's Congressional District Debate
Who do you aim to emulate in Iowa politics? Mariannette Miller-Meeks and Christina Bohannan respond during KWQC's 1st District debate.
Disaster recovery efforts temporarily boosted health for some men, Northwestern study finds
New Northwestern University research aims to shed light on what drives inequalities among men in the aftermath of mega disasters. In such situations, men are often depicted as heroic leaders, and this study finds that many of them experience improved mental and physical health while assisting with recovery efforts. However, for some men, the boost is short lived once recovery activities are completed, leading to emotional lows and potentially increasing the risk of suicide.
Fifteenth Court of Appeals Holds the Texas Business Court’s “Qualified Transaction” Jurisdiction Extends to Any Claim With a But-For Connection to the Transaction
In re Joseph Beard, No. 15-26-00136-CV – Decided October 15, 2026 In a unanimous opinion, the Fifteenth Court of Appeals held that an action “aris out of t
Jake: Why Gov. Ferguson’s B&O claim is meaningless for small business owners
Jake Skorheim explores why Gov. Ferguson’s B&O claim holds no weight for small business owners and what it means for the future.
Creative Assembly Finally Addresses The Shogun 2 Remaster Disaster By Pointing Fingers
While claiming the buck stops with CA, VP Roger Collum repeatedly levels the blame elsewhere
'GTA 6' could cause $1 billion sick day as 1.5 million estimated to skip work: reports
When “Grand Theft Auto 6" drops next month, millions of Americans are planning a trip to Vice City that reports claim could cost the US economy a staggering $1 billion in lost productivity in just one day.
Tom Skerritt, star of ‘Alien’ and familiar face at SIFF, dies at 93
Tom Skerritt, the acclaimed character actor who starred in “Alien,” “Top Gun,” “Contact” and more, died Wednesday at his home in Seattle. He was 93.
In 1,000+ Kids Who Claimed to Have Past Lives, Their ‘Reincarnation’ Came 12 Months After a Sudden Death
And scientists can’t explain the creepy correlation.
Start-Up Claims to Treat a Patient With A.I.-Created Viruses
Certain viruses attack bacteria and can sometimes clear antibiotic-resistant infections. Researchers said they had tailored a virus to attack one patient’s illness.
Nvidia Aims To Speed Deployment Of AI Factories
Nvidia introduced a design for an AI data center packed into a box about the size of a standard shipping container. Nvidia stock rose.
Respawn Entertainment and DICE are Working on a New Battlefront Title
A new report has claimed that DICE and Respawn Entertainment are working on a new project at EA, which will be a new Battlefront title.
Haitian migrants changed this town - Trump's deportation drive is reshaping it again
The president thrust Springfield, Ohio, into the spotlight with a false pet-eating claim - years later, it remains at the heart of the immigration debate.
Huntington startup creates landmark-inspired pajamas and gifts
Huntington-based Oyster and Arrow creates hand-illustrated pajamas and gifts inspired by Long Island landmarks. Founded by Emily Greany, the company emphasizes local coastal motifs and has grown to 25 retail partners, with wholesale driving most of its revenue. The brand aims to expand along the East Coast while maintaining personal connections.
Carney Rejects US Election Interference Claims, Criticizes Trump's Ambassador to Canada
TORONTO (AP) — Canadian Prime Minister Mark Carney said Friday there is “no merit” to U.S. allegations that Canadian politicians are interfering in next month’s U.S. midterm elections, expressing disappointment with Washington’s ambassador over the accusations. Speaking to reporters in Istanbul,
New Orleans Saints aim to end business trip on high note
"I want to win"
Department of Health and Human Services and the Justice Department’s Civil Division Announce Anti-Fraud Healthcare Self-Disclosure Pilot Program
HHS launched a six-month Healthcare False Claims Act Self-Disclosure Pilot Program for healthcare companies
How To Tame An Antimatter Particle: Physicists Hold A Positron Captive For Months
It might not sound like a big deal until you remember what happens when antimatter meets matter.
NYC business leader blasts Mamdani over alleged ‘army of influencers'
Partnership for the City of New York CEO Steve Fulop criticizes Mayor Zohran Mamdani's legislative record, allegations that his staff prioritizes social media content and claims of coordinated online attacks against business leaders
Tesla says unsupervised FSD is coming next year. There's a catch.
Tesla said Wednesday that it aims to release unsupervised FSD in 2027, with the caveat that it will only work in Tesla Robotaxi's geofences.
Carney rejects US election interference claims, criticizes Trump\'s ambassador to Canada
Canadian Prime Minister Mark Carney has dismissed U.S. allegations of Canadian interference in the upcoming American midterm elections. Speaking in Istanbul, Carney expressed disappointment with U.S. Ambassador Pete Hoekstra over
Billy Bush sounds off about fight with author Amy Griffin at Jennifer Meyer’s star-studded wedding
Bush claims the author of “The Tell” confronted him over his coverage of her legal battle with a former classmate.
KFF Tracking Poll on Health Information and Trust: Fall 2026 Update on Vaccine Views
The latest KFF Tracking Poll on Health Information and Trust finds about half of parents mistakenly believe spacing out vaccines is healthier for children, while confidence in many long-standing childhood vaccines is high across partisans. These findings take on new relevance following President Trump's recent executive order calling for changes in U.S. childhood vaccine recommendations, including splitting the measles, mumps, and rubella (MMR) vaccine—currently given as a single combined shot—into three separate vaccines across multiple visits.
Health Data Utilities as Essential Public Infrastructure: A Cooperative Federalism Architecture
Federal interoperability initiatives like Trusted Exchange Framework and Common Agreement transport clinical records across boundaries but fail to aggregate and enrich state-governed datasets, including Medicaid claims, prescription monitoring records, and social service registries.
Macron slams as ‘stupid’ claims by Trump and others blaming Muslim migrants for French riots
PARIS (AP) — French President Emmanuel Macron said Wednesday that foreign leaders — including those “on the other side of the Atlantic” — are trying to exploit France's tense social climate for their ...
Trump and crypto firm sued for profiting from foreign government
Donald Trump and World Liberty Financial, the cryptocurrency venture he co-founded with his sons, were sued by a shareholder in a rival crypto firm over claims the president illegally profited
New unit aims to fill gaps in mental health care for NC youth in juvenile detention
The 10-bed unit will provide intensive treatment to young people with acute behavioral health needs who struggle to find placement in other facilities.
Meghan Markle reacts to ‘sickening’ child pornography allegations against father: ‘I am deeply distressed’
She called the claims “troubling and disturbing.”
Tracking tsunamis triggered by extreme weather
As much of Western Europe faced record-breaking temperatures and extended drought this summer, Croatia experienced another weather event that could also set a worrisome precedent.Over the course of two weeks, a series of meteorological tsunamis (meteotsunamis) struck Croatia’s Adriatic coast, alarming both residents and tourists. Social media posts showed flooded seaside promenades and people walking through knee-deep water. Fortunately, no deaths or major damage were reported.In a world where natural disasters seem to be increasing, meteotsunamis — tsunamis caused by rapid weather changes – rarely make headline news. But warming sea temperatures and changing atmospheric conditions may help explain why these phenomena could become more common, especially in shallower seas and inland lakes with wide coastal shelves.“We have definitely become more aware of them, and there have been a lot more reports of these events in the last 10 years,” says Jadranka Šepić, an associate professor of environmental physics at the University of Split whose research focuses on efforts to track meteotsunamis in real time. She is also one of Croatia’s ambassadors for Science Comes to Town (SCTT), a European Commission-funded programme aimed at making research more accessible to the public.Šepić sees two possible reasons for the apparent increase in meteotsunamis. One is that photos and videos shared on social media are providing more empirical evidence, while rising air and sea temperatures could also play a role. The geophysicist “cannot say with certainty” that warming is a contributing factor because research is still ongoing. “But I can say that previously in Croatia we might have had one exceptionally strong event every 10 or 15 years, and one strong event every five years, and within 15 days this summer we had five strong events,” Šepić notes. “This is not typical.”‘A fist against the sea surface’Unlike tsunamis that are triggered by underwater earthquakes or volcanoes, meteotsunamis are caused by sudden changes in atmospheric pressure combined with other rapidly developing weather events, such as thunderstorms. The effect “is like pushing a fist against the sea surface,” Šepić explains. The resulting oscillation intensifies as it reaches shallower water, and “can be far more destructive than a wind-driven wave because meteotsunamis are accompanied by very strong currents than can penetrate much deeper inland.” The meteotsunami, she continues, “then behaves the same as a tsunami — they slow down and grow as the sea shallows, and then grow further in places like harbours due to further shallowing and narrowing. When they come ashore, they can be very destructive — taking everything with them out to sea and then taking it back.”Croatian research institutions have tracked such sea oscillations since the 1930s because the relatively shallow Adriatic Sea is prone to meteotsunamis. The strongest recorded so far was in June 1978, according to the Adriatic Meteotsunami Catalogue, which is supported by the European Research Council (ERC), Croatian Science Foundation and the country’s leading research institutions. During that event, six-metre-high waves flooded the coastal town of Vela Luka on Korčula Island, causing major damage.Other meteotsunami “hotspots” in Europe include the Mediterranean Sea as well the Atlantic coastal shelves off France, Portugal and Spain. In June 2006, a meteotsunami with five-metre-high waves swept through the harbour of Ciutadella in Spain’s Balearic Islands, causing widespread damage to boats. Several less powerful events were reported in the Balearics and off the coast of Spain this summer, leading to some beach closures.Forecasting is challenging because of how quickly meteotsunamis can develop and their uncertain trajectory. Šepić is involved in two ERC-funded research projects — SHExtreme and MeD-Track — aimed in part at strengthening monitoring and real-time data collection. Access to accurate and immediate information is essential for early-warning systems.Early exposure to meteotsunamisŠepić first learned about meteotsunamis from her parents while growing up in Croatia. She later had the opportunity to investigate these events during her master and doctoral studies in geophysics at the University of Zagreb. The geophysicist has also conducted research at the Institute of Oceanography and Fisheries in Split, the University of the Balearic Islands in Palma de Mallorca and the Institute of Ocean Science in the Canadian province of British Columbia.Projects like SCTT are important to raise awareness about research and inspiring young people to pursue studies and careers in science, notes Šepić. She credits her colleagues at the University of Split and the Institute of Oceanography and Fisheries for their community outreach and engagement in the European project, which includes partner universities and institutions in Brest (France) and Kiel (Germany). As an example of town-gown collaboration, Šepić highlights her own university’s ‘Oceanographers on the Island’ programme. This initiative offers workshops and hands-on learning for children living on numerous Croatian islands.“It is a great privilege for Split to be involved in a project like Science Comes to Town, which is the first of its kind in the European Union," Šepić says. As for encouraging new generations of scientists, “This is a great effort, and I hope that we will see an effect in a few years.”Science|Business, which connects policymakers, academics and industry through its news reporting, analysis and events, is an SCTT partner.
New York invests $32.5M for health care workforce training
The five-year awards run Oct. 1, 2026, through Sept. 30, 2031, and aim to help develop a stronger health care workforce.
Movie review: 'Clayface' a doomed romance with body horror trappings
In order to find the best comparison to “Clayface” — the new Warner Bros. DC Universe installment — we have to go back to 1990, to Sam Raimi’s “Darkman,” starring
Buccaneers HC on Rookie WR: 'We Really Gotta Use Him.”
Todd Bowles and Zac Robinson aim to unleash Ted Hurst, a dynamic rookie wideout averaging 15.3 yards per catch, to spark Tampa Bay’s offense.
Why big insurers are investing in shared provider data
Health insurance partnerships and ventures aim to clean up messy provider directories.
Entegral, GEICO partner to streamline auto claims process
Entegral, a claims technology platform and subsidiary of Enterprise Mobility, has announced a strategic partnership with GEICO to improve the automotive claims experience through more efficient claim routing, repair coordination and customer communications. Through the partnership, GEICO, the third-largest auto insurer in the United States, will deploy Entegral technology to simplify appointment communications and help…
Engling plans to sue Bayh for defamation in secretary of state race over 'reckless' claim
After the Bayh campaign rebuffed Engling's call to retract and correct a campaign attack ad, the Republican says he's filing a defamation lawsuit.
Claim your commemorative Space Marine 2 desk mat from your local Warhammer Store
Gaming mat with any purchase in your local Warhammer store over £95 on Warhammer Day weekend
Baylor Scott & White Health and Thrive Global partner to enhance customer well-being
Baylor Scott & White Health and Thrive Global today announce a strategic collaboration aimed at helping customers better manage their well-being every day.
DOJ charges 15 for $2 billion in fraudulent health care claims in California
The largest of the cases involved $1.6 billion in billings for what the DOJ described as “sham substance abuse treatment” in Southern California.
Judi Health launching employer Medicare Part D plan with a focus on transparency
Judi Health is launching a new Part D plan that aims to lean on its tech stack to drive transparency and outcomes. | Judi Health is launching a new Part D plan that aims to lean on its tech stack to drive transparency and outcomes.
Ballot question aims to remove politics from Baltimore County inspector general selection
The county has been without an inspector general since January. It stems from the failed attempt by County Executive Kathy Klausmeier to fire the IG. Supporters of the ballot question say elected officials should not be involved in the selection.
15 charged in massive $2 billion L.A. health care fraud crackdown
Federal authorities charged 15 people, including six medical professionals, in a sweeping Los Angeles-area health care fraud crackdown involving $2 billion in alleged fraudulent claims, the Justice…
UTA Science Learning Center sets up laboratory-themed escape rooms
The event aimed to highlight resources for students and incorporated anatomy models, chemistry model sets and more.
INDYCAR Announces Phase Two of 2027 NTT INDYCAR SERIES Schedule
New Marquee Race Weekend in Barcelona Highlights Action-Packed Summer, Furthers Series Momentum INDIANAPOLIS (Friday, Oct. 23, 2026) – Following the histor...
Large businesses’ cybersecurity insurance claims are now less frequent but more expensive
AI-powered attacks and hidden supply-chain weaknesses are making insurers’ work more difficult, according to a new report.
Xbox wanted $800 million from Netflix for 7 years of its biggest characters, it’s claimed
Xbox is now said to be pursuing smaller deals…
Justice Kagan says Supreme Court has damaged democracy with recent rulings
The liberal justice took aim at the conservative majority’s rulings on the Voting Rights Act, campaign finance and partisan gerrymandering.
Lawsuit accuses Trump of illegally profiting from UAE crypto investments
The lawsuit claims the investments violate the Constitution’s foreign emoluments clause
Republican 'Muslim Brotherhood' attacks on El-Sayed in Michigan seek to exploit Democratic fault lines
Pollsters, political strategists say the approach is aimed at dissuading Jewish and Black voters who backed El-Sayed's primary opponent, Haley Stevens
Windows and Xbox teams reportedly clashed over OS experience for gaming, as next-gen Xbox Helix console slips into 2028
A new report claims the Windows and Xbox teams have clashed over the direction of the OS for Microsoft's next-gen Xbox consoles.
Baylor Scott & White Health and Thrive Global Announce Strategic Collaboration to Support Everyday Health and Well-Being
Baylor Scott & White Health and Thrive Global today announce a strategic collaboration aimed at helping customers better manage their well-being every day.
How an acclaimed opera singer became Providence’s Bride of Cthulhu
What happens when an opera singer/organist/conductor meets Lovecraft? You get Gigi Mitchell-Velasco, a consummate performer and Bride of Cthulhu.
$5 Million in Maternal Health Research Funding to Support Projects Aimed at Improving Outcomes for Native Mothers
Overview: The University of Oklahoma has received more than $5 million in federal funding for maternal health research, including projects focused on improving outcomes for American Indian and Alaska Native mothers through culturally responsive care, technology and traditional food systems. The University of Oklahoma’s Fran and Earl Ziegler College of Nursing has received more than […]
Husband-and-wife investors renovate Indian Village home with families in mind
April and James Mulroy aimed to create a high-end product that retained the home’s historical character and one that was particularly appealing to families.
RI Small Businesses vs. Costco, Foulkes and Raimondo
GoLocalProv.com is the “go to” local Web experience that breaks the biggest local stories – sports, news, business, weather, news, politics, arts,…
November ballot includes five government efficiency questions
There are five questions for city voters aimed at making government more efficient.
Justice Elena Kagan accuses Supreme Court’s conservative majority of undermining democracy
The liberal justice took aim at various recent rulings, including one that paved the way for rampant partisan gerrymandering of legislative districts.
Kansas manufacturing business responds to candidates’ conflicting accounts of tariff effects
KANSAS CITY, Mo. — The two major party candidates for U.S. Senate diverged in a debate Wednesday night on whether tariffs were helping or hurting a Salina manufacturing business they both visited. A spokesperson for the business, however, denied U.S. Sen. Roger Marshall’s claim that tariffs were contributing to its growth. Tim Henry, chief financial […]
Do Psychedelics Need a Rebrand Before Their Approval for Mental Health?
This is an exclusive BHB+ story. In 1969, the term "psychedelics" conjured images of San Francisco's historic Hippie Hill, the Grateful
Kings’ Murray ‘Happy’ To Start the Season Healthy
After enduring a surgical recovery and a career-low 23 games last year, Sacramento’s vital X-factor returns to the hardwood aiming to reclaim his elite two-way form.
Withings and Function Integrate Connected Health Data with Comprehensive Lab Testing
Withings and Function have announced a partnership integrating connected health device measurements with comprehensive laboratory testing, enabling users to access daily biometric data and clinical results through both companies’ digital platforms. The integration aims to provide a more continuous view of individual health by combining routine measurements with periodic laboratory assessments.Under the agreement, Function members can synchronize data from Withings devices directly into the Function app, including body com...
Trump's crackdown on immigrant voting in California is a ploy to influence election
President Donald Trump wants California to segregate 20,000 ballots, claiming they may come from noncitizens. Federal officers charged 28 suspects with voter fraud this week.
Letter to the Editor - Defeat Article 10 – It Is Bad Business For Westford
Michael Furman, Westford Resident Defeat Article 10 – It Is Bad Business For Westford Let me start out with a disclaimer. I am a member of the CPC (Community Preservation […]
OpenAI acquires startup Orchestra Bio to beef up its biotech business
OpenAI says it's adding Orchestra's team and technology to work on Rosalind, its AI model for life sciences research, and to its related Rosalind Workbench tool, a harness that aims to help researchers plan experiments and analyze results.
Writing the AI regulation rule book | Investors Lab
A mix of specialized AI security startups and established compliance leaders are stepping up
There's A Suspicious-Looking Hole On The Moon, And NASA's Going To Investigate It With A Surface Mission
The Moon is covered in pits and craters to choose from, but the Marius Lunar Pit has NASA's attention.
Pellegrini and Lulli confirmed to start vs Slovan
Roma are back in the hunt for a Champions League victory, with Malen ready to reclaim the center of attack. After the draw against Fenerbahce and the bitter defeat against Real Madrid, the Giallorossi...
Batesville’s White River Health dropping UnitedHealthcare Medicare Advantage
White River Health will end its relationship with UnitedHealthcare Medicare Advantage on Jan. 1, 2027, due to frequent claim denials and administrative hurdles.
Feds claim 17,000 other potential noncitizen voters in California
Filings in the Justice Department's lawsuit accusing California officials of facilitating election fraud reveal new details about the underlying investigations.
Boy George joins Eretz Nehederet as election satire exposes 'monkey business' in Israeli politics
Boy George joins Eretz Nehederet for its final episode before Israel's elections, as the comedy show takes aim at Netanyahu, Eisenkot, campaign scandals, and political rivalries.
Local forum surveys food insecure Iowans about experiences, challenges
Lendie Follett, chair of actuarial science, information management and business analytics and associate professor in the Zimpleman College of Business at Drake University, recently, along with other collaborators, put on a conference to survey and understand the perspectives of food insecure individuals in Central Iowa. The Iowa Food Security Forum aimed to find effective, long-term…
Franciscan Health Dyer adds OrderAhead food locker in partnership with Food Bank of NWI
Technology enhances partnership aimed at fighting Region food insecurity DYER, Ind. – Franciscan Health Dyer now has an OrderAhead food locker thanks to a partnership with the Food Bank of Northwest Indiana and generous donations to the Franciscan Health Foundation. The OrderAhead food locker program was designed by the Food Bank of Northwest Indiana for neighbors with chronic concerns about adequate food access. The lockers allow food-insecure individuals to place an order online for pickup at a scheduled time. “We are thankful to be able to further enhance our impactful partnership with the Food Bank with the addition of the
Bruce Willis, We May Have A Job For You: Scientists Simulate Nuking An Asteroid, And The Results Are Pretty Encouraging
If an asteroid were heading in our direction, a nuclear blast may not be such a bad idea after all.
1Password Surpasses $500 Million in Revenue as AI Agents Drive Growth
As businesses and consumers increasingly adopt artificial intelligence agents, 1Password is aiming to position itself to deliver solutions for growing challenges around security, access and trust.
PHP maintainers tell Web devs to prepare themselves for critical security patches
Unconfirmed report claims PHP2Shell exploit remotely executes code on PHP sites.
Will Pitt's Defense Contain Miami Hurricanes' Malachi Toney From Igniting?
Senior cornerback Raion Strader and the Pitt Panthers' secondary aim to stifle Miami Hurricanes elite playmaker Malachi Toney, testing whether a disciplined scheme can ground the versatile offensive threat.
Florida GOP pulls lawsuit over TV ad tying Uthmeier to Hope Florida scandal
The GOP claimed its lawsuit achieved its aim because Democrats pulled the ad, but the ad ran its scheduled run, and Democrats this week launched a new online ad on the same topic.
Ten Hag opens up on Ronaldo fallout at Man Utd
Erik Ten Hag has opened up about his fractured relationship with Cristiano Ronaldo during his time at Manchester United, claiming the Portuguese forward was not prepared to meet the physical demands o...
UAB opens Shelby Biosciences Research Building to advance health
UAB has opened the Shelby Biosciences Research Building, an eight-story facility named after former U.S. Sen. Richard Shelby, aimed at supporting health research and creating new jobs.
Will Kings Defeat Clippers, Improve Season Opener Record?
Forty-one years after a historic debut, injury-depleted rosters collide as Sacramento’s new-look trio aims to snap an opening-night skid against a short-handed Los Angeles squad.
Samsung Has Already Found the Next Way to Unfold a Phone
A leaker claims that the long-awaited Galaxy Z Slide is finally upon us.
How ‘You Can See Everything’ can get an Oscar acting nomination for [SPOILER]
‘You Can See Everything’ is aiming for historic Oscar nominations, including in Best Picture and acting.
Lawsuit accuses Trump of illegally profiting from UAE crypto investments
The lawsuit claims the investments violate the Constitution’s foreign emoluments clause
City of Edinburg Names Interim Police Chief
The City of Edinburg has named Lieutenant Orlando Garcia as Interim Chief of Police, succeeding Chief Jaime Ayala following his retirement on October 30, 2026. Lt. Garcia will officially assume leadership of the department on October 31, 2026.
There’s a Reason That Netflix’s Ad Business Has Underwhelmed
Somewhat lost in the company’s slew of firings and engagement warnings over the past few weeks was the fact that Netflix is scaling back its ad forecast for 2026 from $3 billion to $2.7 billion. That’s despite the fact that: CTV is growing by 14-15% this year This year saw a monster upfront Netflix is the biggest streamer out there this side of YouTube, and was the platform that for years brands were supposedly dying to be a part of In other words, that’s an alarming pull-back from Netflix. A Wall Street analyst I spoke with last week was blunt, calling Netflix’s ad business “disappointing.” To me, a red flag on the ad front is that Netflix has never revealed how many ad-supported subscribers it has. Because if I know anything about how big companies work, if they have a positive number that makes them look really good - they tend to share it. (How many subs does go90 have right now? We’re not saying just yet. How are ads going on ChatGPT? Oh, a billion run rate - I see). Yes, to date Netflix has shared some fuzzy ad numbers, such as the idea that the company’s ad tier ‘reaches’ 250 million users globally.’ Here’s why that figure gives me pause: a)they lead with global, and b) they don’t explain how they are calculated. (Are they based on average people in each room? Surveys of some kind?). Regardless, some insiders say that Netflix’s ad tier is scaling nicely - others not so much. Either way, one of Netflix’s biggest challenge on the ad front appears to have been its starting point. Remember, when Netflix launched ads in 2022, it had 73 million subs in the US and Canada. That’s 73 million people who were used to Netflix with zero ads. And when the ad product rolled out, the company clearly was going after new users - a limited pool of potential subscribers by default. That focus seems to have changed over time, as Netflix has tried to convert longtime subscribers to the ad tier. Historically Netflix subscribers are very sticky. But is the company’s low churn a problem? Not necessarily, according to Antenna data. Rather, Netflix’s consumer loyalty is a bit of a double-edged sword. “Netflix is the one streamer which actually has seen substantial “trade downs” but has much lower ‘win backs,’ said Antenna founder Jonathan Carson (win-backs being people who were on the ad-free plan, cancelled, then rejoined on the ad plan). “Netflix has lower churn and so has less opportunity to win back old subs with a lower cost plan option.” This all might explain why Netflix has been so slow to roll out all of these table stakes targeting options until just this week. It likely didn’t have enough users to carve up into various targets. etc. However, what really hit Netflix’s ad business was Amazon’s move a few years ago to turn on advertising for Prime Video by default. Suddenly the market was awash in premium inventory, and Netflix was playing catch-up on multiple fronts. Thus, the streaming giant appears to still be figuring out if if wants lead in ‘programmatic TV,’ or premium ‘upfront’ TV sales. “The CTV market now sorts into three businesses, and Netflix is not the leader of any of them,” wrote analyst Jack Myers. Ouch. So how does Netflix ratchet up its ads business? Get the next NFL package You’re gonna have to wait until 2030 unless one of the bigger media companies like Skydance opts out, but the easiest (not cheapest) way for Netflix to become a huge TV ads contender is to get one of the regular NFL packages, ideally Sunday afternoons. That way it can sell ads to its whole U.S. subs base overnight. Go FAST This one is risky, because to program a compelling FAST channel, you’d likely have to take some older Netflix exclusive shows and make them available for free to non-subscribers. But FASTs, for better or worse, are ad-inventory machines. Go full UGC I’m not sure I see this happening. There is something already off about Netflix carrying podcasts and shows for creators. The experience sticks out in what is such a produced, and generally non-communal environment. But Netflix could open up its platform by allowing creators to upload videos without having to be approved by the service. But that opens a whole other can of worms (policing brand safety, copyright infringement, overall quality). Make a huge RMN Deal I was going to suggest something crazy, such as ‘instead of buying Warner Brothers, Netflix should buy Target. But the company doesn’t want to be in the brick and mortar business. Yet for Netflix’s ad business to compete in an Amazon world, it needs to be able to connect ad exposures to shopping. What if, instead of letting Amazon target Netflix viewers with its DSP, Netflix inked a deal with Target, or even took control of Roundel, and created its version of the Amazon full-funnel for brands? Price us out. I hope they don’t do this, but Netflix’s price increases - while significant - haven’t been enough to push long-term customers out of the ad-free tier. But if they made those prices so prohibitive, it could push large swaths of consumers to trade down. Then again, that could also dent engagement - as binging becomes much less appealing once you bring ads into the equation. Or, they could just launch a bunch of hit shows and maybe everyone will quickly forget all this angst. More from Amazon unBoxed A few weeks ago, I recorded two podcasts live at Amazon’s unBoxed event in San Francisco. I was able to go really deep with several brand partners about how Amazon’s various data and ad products work - particularly the under appreciated Amazon Marketing Cloud. First, I talked with Laura Abadias Velilla, of the Amazon specialty agency Amerge, along with Amazon’s own Charlotte Maines, Vice President, Devices Content & Advertising, about how the two partners helped a very specific printer company Epson launch into a brand new category - high end projectors. It’s a great example of how brands connect audience data across platforms to make budget deployment decisions. Next, I chatted with Monks VP Head of Digital Investment for North America Tom Burchill about how the agency actually brought in data from Linkedin to help target B2B customers across various Amazon properties for the brand Quicken. Check it out: Check these out, or just listen:
New attention on Bankhead claim she was offered job to leave Senate race, DNC denies allegation
Montana’s U.S. Senate race was at the center of political controversy again this week, over an allegation from the Democratic nominee that she had been offered a job if she would drop out of the race.
Three Of The Earth’s Five Mass Extinctions May Not Have Been What We Thought
While more gradual processes may reduce how dramatic these events look in hindsight, it also makes human-induced extinction stick out more severely.
'GTA 6' at Risk as PS5 Hackers Officially Claim Major New Breakthrough
Fans are hoping GTA 6 will be playable on PC soon, but PS5 jailbreak hackers still face hurdles
COROS DURA 2 SOLAR Review: Big Upgrade, Bigger Price
Neil's latest review digs into his experience with the COROS DURA 2 Solar, a new bike computer that claims to improve on the first model...
'This has no place for partisan politics' say Camp Lejeune contamination victim advocates
At a Greenville rally this week, President Donald Trump said he will order swift settlement of remaining claims only if Republicans hold Congress.
Pope hope, that’s entertainment, and getting ahead in the CIA
Happy Friday friends, I want to start by just breathing for all of us a big long collective sigh of relief at the news this week that the pope’s doctors have basically blown the all clear for Leo’s health. Going from knowing nothing to him declaring to the world he needed surgery, to a cancer diagnosis, to bouncing out of the hospital in barely even days, to ringing the bell in less than two weeks is whiplash inducing. But in the best possible way. We are living in a world in which the Roman pontiff, by dint of history, biography and circumstance, is once more at the epicenter of global affairs. Not just conversations about religion, or Christian and post-Christian values, but the bleeding edge of the most pressing issues of human affairs. Think I am exaggerating a touch? Consider the images of the crowds who greeted Leo in Paris just weeks ago, and juxtapose them with the absolute photo negative scenes unfolding there recently. Ask yourself how many world leaders are talking about AI right now and directly citing the pope as they do so. Try to name a country who has had as many top-ranked diplomats in and out of both Russia and Ukraine in the last three years as the Vatican has in the last three months. It has been fascinating to watch Leo XIV emerge as not just a kind of pop culture reference point or totem to be cited (Francis was often name-checked this way) but as a kinetic force in global conversation. Given the state of things, we need global figures of gravitas and values, even better if they have real wisdom behind what they are saying. So news of Leo’s illness was, it seemed to me, a tremor with potentially Richter Scale implications. That not only has the worst not come to pass but instead we’ve had the best of outcomes announced is something to really be grateful for. Humanity, it seems to me, is entering one of its irregular but cyclical phases where the pace of change — technological, social, and geopolitical — outstrips the ability of previously settled norms and received wisdom to cope. Such periods – and I think the first decades of the last century were a similar such time – throw into question the viability of all kinds of institutions. And many of ours have been straining to breaking point for a few years now. The papacy has the power and the potential to be a steadying pole in all of this. That’s my hope, anyway. It’s a lot to freight the office with, though it is arguably its ultimate purpose from its founding, to be a steadying rock on which all that matters can be anchored. It’s also, of course, an intolerable weight of responsibility to place on a single man. But I am encouraged to have hope in – and for – Leo. The apostle whom he succeeds, after all, was famously unequal to some moments, failed some tests of faith, and resiled from taking the road which led ultimately to the circus on Vatican hill. Human frailty and limitations, of health, of character, of temper, can open us to Christ, whose strength is greatest in our weakness, so St. Paul learned. That gives me hope, and I am sure it consoles Leo, too. And so I will continue to pray for him. Because we need apostles of rock right now. Here’s the news. Subscribe The News The Dicastery for the Doctrine of the Faith issued yesterday a new document “Venite ad me: Considerations on the Transmission of the Faith in an Epochal Change.” It’s not a short document, and it is at pains to stress this isn’t a doctrinal note from the dicastery, either. Rather, it brings together reflections on an important issue from the Church around the world. Some of it I actually found really rather powerful. It is, however, 25,000, which is a lot for a busy reader to get through on a weekday. So, you can read our busy reader’s summary right here. — News broke yesterday of an Oct. 22 meeting of U.S. bishops with President Donald Trump. The meeting was organized by an official at the Heritage Foundation, according to several sources close to the meeting. Video of several U.S. bishops praying in the Oval Office over President Trump was posted on social media Thursday afternoon, first by White House Communications Advisor Margo Martin, and then by the official twitter.com account of the Archdiocese of Denver. The meeting has drawn sharp criticism because of its proximity to the upcoming midterm Congressional elections, in which Democrats are widely expected to win control of the House of Representatives, while control of the Senate remains closely contested. Sources close to the bishops’ conference told The Pillar that some USCCB senior officials were surprised by the existence of the meeting when video of it first emerged online. And a source close to conference president Archbishop Paul Coakley of Oklahoma City told The Pillar that the archbishop was “deeply frustrated” by the occasion of the meeting. An official conference spokesperson told The Pillar that the meeting was “not organized with or by the USCCB” and was “not affiliated with the conference.” You can read the whole story here. — The next National Eucharistic Congress will be held in Indianapolis in 2029, a return to the city that hosted the last gathering in 2024. You read it here first. By here, I don’t mean this newsletter, I mean at The Pillar. We broke the story this week. It’s a big deal, in as much as the last congress was a roaring success and the next installment has the potential to be a real focal point for evangelizing efforts in the coming years. Read all about it here. — As Pope Leo prepares for the longest trip of his pontificate, Church leaders in Uruguay say the pontiff will encounter a highly secularized culture, in a country with a very different Catholic history than many of its South American neighbors. The nation has not had a papal visit since 1988, and leaders who spoke with The Pillar say it has a dire need for evangelization, even amid the prospect of a small revival in faith. This is real reporting on the Church in the country, and frankly a story you simply are not going to be able to read anywhere else. Read the whole thing. — The Archdiocese of Detroit announced this week a plan that would see the vast majority of its parish priests reassigned next summer, amid a restructuring process expected to dramatically shrink the number of parishes in the archdiocese. Archbishop Edward Weisenburger said this week that the plan “asks much of our priests,” but is a “sacrifice they are making as brothers of one, unified presbyterate.” The thing is, as JD pointed out in an analysis yesterday, pastors of parishes have a legal right to stability in office, so the only way this kind of wholesale reassignment goes ahead is if all of the archdiocesan clergy agree to resign. That creates its own kind of legal issues, though, and re-raises longstanding questions about the effectiveness of canonical due process protections for priests when dealing with coercive exercises in authority. Read the whole thing here. — More than three months after the Dicastery for the Doctrine of the Faith issued its decree declaring the excommunication of the leadership of the Society of St. Pius X, questions remain about the full effects of the society’s schism. Specifically, the DDF’s July claim that marriages witnessed and confessions heard by SSPX priests are now invalid remains contested — and it emerged this week it appears that the Vatican’s own legal experts don’t agree. You can read my whole analysis of the situation and what it means here. All I would add is that the DDF’s undeveloped, some would say unsubstantiated, claim about the invalidity of some SSPX sacraments came in their July Explanatory Note on the schismatic consecrations by the society that month. It touches directly on both papal acts of governance — indeed it purports to nullify them — and the most intimate pastoral encounters possible in a parish setting. If there is one aspect of the Francis-era style of governance I would like the curia to finally cut out, root and branch, it would be these attempts to try to effect extraordinarily sensitive legislative acts via a note. — At least a dozen French bishops have spoken out following an eruption of violence on the country’s streets Oct. 17. Not surprisingly, they unanimously condemned the violence, but the length and content of their interventions varied significantly. Several sought to distinguish between the actions of rioters and what they suggested were the legitimate concerns of peaceful young protesters. Many also evoked Pope Leo XIV’s Sept. 25-28 visit to France, suggesting it offered a powerful counter-image to the scenes of looting and destruction. A number of bishops also stressed their solidarity with law enforcement officials who struggled to contain the disorder, as well as the owners of the roughly 3,000 damaged or looted businesses. What’s the background to the nationwide unrest that the French media calls “les violences du 17 octobre”? And what exactly are the bishops saying? Read all about it here. — A Polish bishop called for the firm defense of unborn children as well as compassion for their mothers this week, as the lower house of Poland’s parliament passed two bills seeking to liberalize the country’s abortion laws. The bill on decriminalizing assistance in an abortion passed by 217 votes to 213, while the abortion in cases of fetal abnormality bill passed by 233 to 203, thanks to the government’s majority in the lower house. Both bills will now move to the Polish Senate, the upper house of parliament, where the ruling coalition has a larger majority. The fetal abnormality bill is symbolically significant because if it became law, it would effectively overturn a 2020 ruling by Poland’s Constitutional Tribunal that a 1993 law permitting abortion for a severe and irreversible disability or a life-threatening incurable disease was unconstitutional. Read the whole story here. Subscribe **[The St. Paul Center App | Bible Study On-The-Go Read and understand the Bible with St. Paul Center’s new app! With today’s leading Catholic Scripture scholars as your guides, the St. Paul Center app empowers you to read the Bible](https://stpaulcenter.com/app?utm_source=pillar&utm_medium=email&utm_campaign=applaunch)** from the heart of the Church. Download the app for free at either the Apple or the Google app stores. https://stpaulcenter.com/app That’s entertainment I have written before about my deep and sincere reservations about the celebrity exorcist subculture which has taken root in American Catholicism. And, because I am very ill at ease with the entire thing, I try to keep a weather eye on the phenomenon without being drawn into the kind of online back-and-forth which these figures sometimes generate. Earlier this week, JD noted that one such celebrity exorcist type, Fr. Chad Ripperger, has undertaken, on the request of his bishop, a year’s fast from interviews and public speaking. I’m sure that will be salutary for him, if for no other reason than that receiving with docility requests from one’s rightful ecclesiastical superiors always comes with graces. Then a second thing happened this week which caught my eye. Apparently, another fixture in the celebrity exorcist world, Fr. Carlos Martins, has initiated a lawsuit against two lay men — apparently associates of Rippenger, though I am unclear in what way, exactly — for allegedly defaming him and his ministry on a podcast. It seems the suit was initiated nearly a year ago and is now pending. At issue, I read, is that the two men described Martins on a podcast as “not who he says he is” with regard to his exorcism ministry and that he “doesn’t know what he’s talking about.” These statements Martins considers to be false and defamatory and, his suit claims, “directly affected the sale and reception of [his] The Exorcist Files book that was newly released at the time these episodes aired.” I don’t want to get too into the weeds of the details here, but a couple of things struck me about all this.
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