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With Americans in a Sour Mood, Democratic Voters Are More Engaged in Midterms
The 2026 midterm election comes amid deep public dissatisfaction with the state of the nation and near-record low approval ratings for Trump.
Scientists turn handheld car gadget into wildfire early-warning tool
Researchers at King's College London have converted an off-the-shelf product, usually used to determine whether car window tint is legal, into a scientific instrument that can measure leaf water content ...
How does atmospheric turbulence impact tornado formation?
Supported by a new three-year, $1,099,777 grant, researchers in the Department of Meteorology and Atmospheric Science in the College of Earth and Mineral Sciences will investigate what triggers some storms to produce tornadoes — and when — with the goal of improving forecasts.
SMCM Adds Research Vessel for Undergraduate Marine Science
A boat that St. Mary’s College of Maryland’s marine science faculty say they wanted from the day the program was proposed finally tied up on campus Wednesday, ending a roughly four-year trip from a federal budget line to the college waterfront. The R/V CY46, a 46-foot research vessel, reached St. Mary’s City just before noon […]
Think your dog is ruining your sleep? Science says it might be you
Can sleeping with your dog help you get a better night's sleep? New research suggests it might. There's nothing better than waking up with a pup curled up next to you.
'Move away' and 'stop that!' Wild elephants use a rich gestural repertoire intentionally to 'mean business'
Wild African savanna elephants use a wide range of gestures when competing with other elephants, according to research from an international group of scientists, including researchers from the University ...
The big unanswered question about Russia's 'plague' death
Russia says it is winding down precautionary measures taken after a lab worker at a plague research institute died. But what made officials think these were needed at all?
New Mexico Department of Health renews syphilis testing order
The order’s main goal is to curb the state’s high rate of congenital syphilis, which is passed from mother to baby during pregnancy.
Four Berkeley Lab Scientists Receive DOE Early Career Research Awards
Funding will help researchers advance science solutions for society.
Endeavor Health joins multi-institution Chicago Breast Cancer Research Consortium
The Lynn Sage Breast Cancer Foundation announced a new partnership with Endeavor Health on Thursday morning.
How political upheaval and the pandemic shaped UK mental health
Major societal events such as the Brexit referendum and COVID-19 lockdowns have contributed to a lasting deterioration in mental health in the U.K., a study led by University College London (UCL) researchers ...
HHS Launches Agency-Wide Actions to Strengthen Vaccine Injury Research, Reporting, and Patient Care
HHS launched a series of actions to strengthen how the federal government identifies, documents, investigates, and responds to health problems.
Getting health advice online? A study suggests you may be getting a sales pitch
Pew Research Center found 38% of health influencer posts promoted products, services or subscriptions, with promotions appearing in about two-thirds of posts about supplements and over-the-counter medications.
NVIDIA Commits $1 Billion to U.S. Science and Quantum Computing
NVIDIA announces a $1 billion five-year commitment to U.S. scientific research, including quantum computing, energy and healthcare.
Gwinnett River Rendezvous brings GGC, community together to study local waterways
Students, faculty, staff and community members gathered at the second annual Gwinnett River Rendezvous on Saturday, Oct. 3, at Georgia Gwinnett College for a day of hands-on environmental research focused
New DOE Early Career project uses magnetic vortices to uncover hidden sources of loss in superconducting quantum devices
Daniel Bafia will develop a new measurement approach that uses magnetic vortices to investigate defects and interfaces that can limit the performance of superconducting quantum devices. The project could provide researchers with a new way to understand and ultimately reduce sources of energy loss in quantum materials.
Nvidia Commits $1B To US Science As CEO Jensen Huang Backs Trump’s Genesis Mission
Nvidia commitment will be dispersed over five years with the aim of advancing U.S. scientific research and computing capabilities.
Purdue's College of Veterinary Medicine and One Health Innovation District expansion aims to strengthen workforce pipeline
The dean of Purdue University’s College of Veterinary Medicine says the development of the One Health Research Institute could help address the industry’s labor shortage. Dr. Bret Marsh says the effort is part of a larger statewide push to increase workforce retention. “It’ll be attractive to students, faculty, and staff,” he says. “We’re looking at the potential for […]
Scientists find signal that suggests AI is about to go rogue
Simple maths formula can predict when artificial intelligence is about to give dangerous responses, researchers say
NVIDIA Commits $1B to Advance US Science Over the Next 5 Years
Commitments Will Strengthen Fields Critical for US Leadership Including Quantum Computing, Healthcare and Energy Security SANTA CLARA, Calif., Oct. 8, 2026 — NVIDIA today announced commitments valued at $1 billion to build out the United States’ capacity for artificial intelligence research and development in fields critical for U.S. leadership, including quantum computing, healthcare and energy […]
AI tool makes culturally appropriate lessons for teachers in India
Overworked teachers in southern India have a new tool, developed by Cornell researchers, for educating their students: Shiksha Copilot, an AI system that generates culturally relevant lesson plans for schools with few resources.
Department of War Announces $350 Million in Quantum Computing Initiati
The Office of the Undersecretary of War for Research and Engineering announced new initiatives and programmatic updates totaling approximately $350 million to strengthen U.S. leadership in quantum
NVIDIA Announces Five-Year Commitment to U.S. Science Research
NVIDIA on October 8, 2026, announced commitments valued at $1 billion to build out U.S. capacity for super intelligence research and development over the next five years, in fields the company described as critical for U...
NVIDIA Announces $1 Billion Commitment to Advance U.S. Science, Quantum Computing and Super Intelligence Research
NVIDIA commits $1 billion to enhance U.S. scientific research and leadership in super intelligence and quantum computing over five years.Quiver AI SummaryNVIDIA has announced a $1 billion commitment over the next five years to advance super intelligence research and development in the U.S., focusing on key areas like quantum computing, healthcare, and energy security. This announcement was made during the Science: A New Golden Age event in Washin
Wedbush Cuts Flutter Entertainment (NYSE:FLUT) Price Target to $110.00
Wedbush cut their price target on Flutter Entertainment from $126.00 to $110.00 and set an "outperform" rating on the stock in a research note on Thursday.
ELRIG and The Protein Society announce keynote speakers for Protein Sciences in Drug Discovery 2026
ELRIG, a not-for-profit, volunteer-led organization dedicated to the global drug discovery community, and The Protein Society, an international, not-for-profit, scholarly society, with the mission to provide forums for the advancement of research into protein structure, function, design and applications, today announced the keynote speakers for Protein Sciences in Drug Discovery 2026.
Verana Health and Bitfount Collaborate to Simplify Prescreening for Ophthalmic Clinical Trials
/PRNewswire/ -- Verana Health®, a digital health company dedicated to revolutionizing patient care and clinical research through real-world data (RWD), has...
Police search for missing 35-year-old veteran with health issues who walked away from OKC home
Police are searching for a veteran with serious health issues who walked away from his Oklahoma City home Thursday.
From Gene Therapy to Whole-Body Health: Major ENT Research Coming to Los Angeles
More than 5,000 ear, nose and throat specialists will gather in Los Angeles to share new research and advances in hearing, sleep, breathing, head and neck care, gene therapy and other emerging areas of medicine.
Images: Science Square's latest jobs hub arrives on Westside
One of the world’s leading battery makers officially cut the ribbon this week on a $56-million, jobs-producing investment into research and development at the cusp of Georgia Tech.Spread across four stories where English Avenue meets Midtown, Duracell’s Global Innovation Center for Research and Development marks a key addition for Science Square, an 18-acre, mixed-use district expected to produce 500 homes, retail, and nearly 2 million square feet of lab and office space across multiple phases.
Fucoidan research surpasses 5000 papers as Marinova targets gut health, immunity and men's urinary health
With 550+ studies published in 2025 alone, Marinova is positioning its FDA GRAS and EU Novel Foods-authorised Maritech organic fucoidan for formulators targeting the prebiotic, healthy ageing and prostate health categories
Rice Business Wisdom marks 10 years of bringing faculty research to wider audience
The anniversary issue examines a technology reshaping how people work, learn and make decisions. Featured stories explore how AI and machine learning influence household financial decisions, what drives data center location decisions across the United States and whether generative AI can help organizations sustain creativity over time.
Open science is compatible with research security, says Canada’s chief science advisor
Open science is “not incompatible” with research security and science leaders and policymakers should “demystify” the false dichotomy between the two, according to Mona Nemer, Canada’s chief science advisor. More than a decade ago, EU policymakers were promoting open science, open innovation and open collaboration across the world. It was a political movement that aimed to make scientific research, data, software, publications and methodologies transparent, accessible and reusable for everyone.But that rhetoric has changed over the past few years. After Russia invaded Ukraine in 2022 and Donald Trump came back to power in 2025, international partnerships have become more pragmatic. Countries are trying to implement protectionist policies and governments are increasingly worried about technology espionage. According to Nemer, science can remain open if the sector can come up with improved security protocols that would protect research data from undue manipulation by foreign actors. “If anybody can fiddle with the with the data, then [open science] is actually quite dangerous and quite useless,” she told Science|Business. Universities and research institutions are increasingly vulnerable to attempted espionage and other types of foreign interference. In September, the UK’s domestic counter-intelligence service MI5 issued a security warning against collaborations with the China General Technology Research Institute. And earlier this year, Germany’s Helmholtz Center for Information Security was criticised by federal research minister Dorothee Bär, who told a parliamentary hearing that “existing rules and systems” at the institute “were not suitable” for preventing leaks to China. According to Nemer, universities and research institutions should perhaps follow the example of the private sector, as companies have been able to safeguard their research while still publishing results. “I think that there is a level of research security hygiene that researchers and institutions need to just adopt,” she said. “You don't have to tell Sanofi or IBM how to safeguard their research, which they end up publishing anyway.”While certain areas of research will not be open for collaboration with certain partners, in other areas cooperation is necessary even with researchers based in adversarial countries. “I stress this because politics change,” she said. “Science and politics don't make for good fellows, and whether we like it or not, politics will influence certain things.”Researchers will play an important role in “protecting the integrity of science,” said Nemer. “I think that it's time that there's a commitment to a certain scientific compact, so that citizens don't think that science is actually an open door for espionage and for anti-nationalism.”New partnershipsNemer spoke with Science|Business on the margins of the Hamburg Science Summit on September 17, the day when Canadian Prime Minister Mark Carney called for increased cooperation with the EU, including in science and technology. Canada is looking to strengthen ties with partners in other corners of the world, after the Trump administration threatened to put tariffs on Canadian goods and services and even openly suggested Canada could become the 51st state. In parallel, the US government has indicated it wants to retreat from international science projects, including US collaboration with Europe’s CERN particle accelerator and other big science labs.Related articlesThe stats we need to better understand R&DCanada looks to deepen research and education links with the EUCan researchers trust that AI models won’t leak their ideas?Nemer said the US is still a science “powerhouse,” but Canada and Europe will have to work closely together on global challenges. “It’s important for both [sides], but I think it's also important for the rest of the world, because the cut in funding for development, in health, in regions like Africa and other places, have dramatic effects.” The Trump administration is also planning a review of the Nelson memo, a Biden-era document that mandated that results of federally funded research would be openly available. With that idea being called into question, Nemer said it could be “very disruptive” to scientific collaborations and could jeopardise research on climate change, the Arctic and global health. “When your collaborator suddenly tells you I'm not going to share the data with you as a researcher, if this happens, I think it's very worrisome,” she said. “I'm certainly hoping that a lot of the Canadian institutions, funders, researchers, have started looking at joining forces on databases and using more European research infrastructures,” Nemer added.
FDA-approved epilepsy drug may help reverse osteoarthritis damage
Researchers at Yale have identified a promising new approach to osteoarthritis that could do more than simply ease pain. The epilepsy drug lacosamide appears to block a protein involved in both pain signaling and cartilage destruction, helping damaged joints shift back toward repair in preclinical studies.
Concern after Europeans endorse US science agenda
Germany’s biggest research funder has said it is “concerned” after Berlin, plus several other European countries, endorsed a controversial US-led science policy statement. On October 4, the White House announced that 16 countries, including Germany, the UK, Italy, Greece, Bulgaria, Cyprus, Poland, Japan and South Korea had backed the Kyoto Vision for a Golden Age of Science.The document, agreed on the margins of the annual Science and Technology in Society forum in Kyoto, which gathers science ministers from across the world, appears uncontroversial at first sight. It’s a one-page statement, without any concrete measures, that touches on reducing administrative burden on scientists, experimenting with new funding models and the use of “super intelligence” in science, the Trump administration’s preferred term for artificial intelligence. However, what’s controversial is that much of the language in the Kyoto Vision reflects Science: A New Golden Age, a major policy document released by the White House in July.That document attracted criticism for deriding universities as “legacy institutions” and suggesting money be diverted to new research labs. In a speech in Kyoto on October 4, Michael Kratsios, director of the White House Office for Science and Technology Policy and the report’s author, said that the US was seeking to “diversify the ways that we support research to meet our best scientists where and when they do their best work.” The worry is that the Trump administration may be using genuine dysfunctions in academia as a pretext to defund and disempower universities, which US vice president JD Vance has labelled “the enemy.” Many in Europe also want more experimentation and reform of how science is organised and funded, and agree with criticisms of academia made by Science: A New Golden Age. But some also fear that if the US pushes for reform partially in bad faith, it could politicise and undermine the whole agenda. Washington is currently trying to change federal funding rules so that political appointees can block and cancel scientific grants. It has cut grants mid-project on topics related to diversity and other politically forbidden areas. And last year, it threatened to cut Harvard University’s federal funding unless it admitted a “critical mass” of new faculty and students to create campus “viewpoint diversity.” “Particularly concerned”Because of this wider US political context, the Kyoto Vision’s otherwise innocuous sounding statement that “we encourage experimentation with new institutional models for science that provide varying levels of autonomy, resources and direction” has caused consternation in Europe, particularly from some of Germany’s biggest science organisations. A spokesperson for the German Research Foundation (DFG), the country’s biggest funder, said that it would “closely monitor whether the current US administration uses the Kyoto Vision to restructure research funding to the detriment of research institutions such as universities and their autonomy.” The DFG was “particularly concerned” with the statement’s references to Science: A New Golden Age, they continued. A spokesperson for the German Rectors’ Conference, which represents the country’s universities, said that the reference to “new institutional models” raises “questions on the underlying understanding of academic freedom and autonomy.” Research funding must “guided first and foremost by scientific not political principles,” they went on. Dampen criticismEuropean endorsement of the Kyoto Vision might dampen domestic criticism of the Trump administration’s science policy, some in the US fear, by suggesting international support. “What we saw from Germany, Japan, the UK and other countries, is an impulse that the administration has exploited with our own science reform movement, a belief they can use dialogue to make things better,” said Cole Donovan, director of science policy at the campaigning group Stand Up for Science. “In practice, the administration has done the opposite.” Not a binding statementThere’s been so much concern in Germany that the country’s federal Ministry of Research, Technology and Space put out a statement defending its endorsement of the Kyoto Vision, which it has posted on its website. Related articlesIs metascience being co-opted?European researchers sound the alarm that Trump rule changes will hit cooperationThe US ‘golden age’ science strategy: what Europeans need to know The ministry said that it “should be regarded as a basis for discussion and does not constitute a binding statement.” Backing the statement gives Germany the chance to raise “issues and concerns” with the US during upcoming talks on science and technology scheduled for November. “Although these intentions appear, in principle, to be worthy of support, they will be scrutinised and examined more closely as the process continues,” the statement continues. Super intelligence?A ministry spokesperson confirmed to Science|Business that Germany had broadly endorsed the Kyoto Vision.However, they said Berlin had not agreed to final changes in the statement to refer to AI as super intelligence. In September, facing protests against data centres and polling that suggests US citizens are far more concerned than excited by the technology, Trump issued an executive order that attempts to rebrand AI as super intelligence, following polling on social media.The name change is to “reflect the transformative capabilities of these technologies and the limitless opportunities they create for the American people,” the order says. EU askedThe UK and Italian science ministries did not respond to a request for comment on their endorsement of the Kyoto Vision. Although most EU countries did not endorse the statement, it’s not clear which states the US asked. The White House Office for Science and Technology Policy did not return a request for comment. A European Commission official, speaking under condition of anonymity, said that the US had approached the EU, but too late for the EU to quiz all its member states on whether Brussels should endorse the statement.
NASA is searching for hidden caves to build its first Moon base
NASA is preparing for humanity’s first Moon base with three investigations that will hunt for underground shelters, uncover hidden ice, and track dangerous conditions on the lunar surface. The findings could reveal how astronauts can survive and thrive on the Moon while laying the groundwork for future journeys to Mars.
AI in Health Care Moves Toward More Autonomous Roles
Federal health agencies are testing AI applications that move into patient care typically handled by physicians. And recent research suggests people may place more trust in conversational AI, while false claims attributed to authoritative sources can increase willingness to share them.
7 US multimillionaire donors gave $189 million to universities in 2026, far more than Africa’s 23 billionaires publicly gave to science and research
Africa’s universities and research institutions continue to operate with far less funding than those in developed economies, even as several of the continent’s richest individuals have added billions of dollars to their fortunes in 2026
What is attribution science? The critical climate research that Big Oil would rather you didn't believe in
How an emerging field of research is fueling a major Supreme Court case that may hold fossil fuel companies liable for climate change.
Trump Illegally Withheld Lifesaving Health Research Funds: Federal Watchdog
"Donald Trump is stealing taxpayers’ dollars that Congress set aside to improve Americans’ health," said a group of House Democrats.
Hanoi native finds food science passion through UGA research
A UGA student is turning her love for family meals into a career developing products for major food brands.
Covid, Brexit and Liz Truss mini-budget led to lasting decline in mental health, study finds
Researchers found five events, including Russia’s invasion of Ukraine, caused serious damage to mental wellbeing across UK
At 81, he’s the most-cited nutrition expert. Here’s what he eats in a day.
Walter Willett’s research has changed the way Americans eat, revealing how diet and other lifestyle choices can shape your risk of chronic illnesses.
The Math Singularity Is Here, and Science May Be Next
OpenAI has released an extraordinary body of mathematical work produced by an unreleased frontier model: 722 manuscripts spanning 372 research families across fields including number theory, complexity theory, and mathematical physics. Each result required, on average, the equivalent of roughly three hours of ChatGPT Pro reasoning. A New Era of Discovery We may be witnessing the beginnings of a “math singularity”: a point at which machine-generated discovery accelerates beyond humanity’s ability to independently reproduce, verify, or fully absorb it. If frontier models can generate hundreds of meaningful results in the time it takes a human researcher to investigate one, the constraint will no longer be producing new mathematics. It will be our capacity to validate, interpret, and integrate it. This does not make mathematicians obsolete. It changes their role. They may increasingly serve as guides, critics, and meaning-makers. Increasingly, they will decide which questions matter, determining which results can be trusted, and explaining why they are important. Mathematical insight may become abundant, while human judgment becomes more valuable than ever. Mathematics May Be Only the Beginning Every scientific discipline could eventually experience a similar acceleration. AI systems could generate and test hypotheses, connect findings across specialized fields, and explore possibilities at a scale no human research community could match. In medicine, imagine models identifying overlooked disease mechanisms, designing drugs and clinical trials, personalizing treatments, or discovering cures in months rather than decades. In materials science, AI could help create better batteries and cleaner industrial processes. In climate science, it could accelerate advances in energy, forecasting, and carbon removal. In biology, it could uncover relationships hidden across enormous genomic and molecular datasets. The result would not simply be faster research. It could expand the frontier of what is scientifically possible. The New Bottleneck Scientific discovery, however, is not the same as scientific progress. A medical breakthrough must still survive laboratory testing, clinical trials, regulatory scrutiny, manufacturing constraints, and real-world deployment. As machine-generated ideas multiply, the bottleneck may shift from producing breakthroughs to validating them safely and translating them into practice. We may soon have more hypotheses than laboratories can test, more drugs than clinical trials can evaluate, and more mathematical results than experts can review. That imbalance will require better systems for automated verification, reproducible research, prioritization, peer review, and collaboration between AI and domain experts. The importance of OpenAI’s work is not merely the number of manuscripts produced. It offers a glimpse of a world in which intelligence can explore thousands of intellectual paths in parallel. If ideas cease to be scarce, humanity’s defining challenge will be deciding which are true, which matter, and how to turn them into progress. The math singularity is not the end of human inquiry. It is the beginning of a new kind—one in which machines expand the frontier of knowledge and humans decide where it should lead. Subscribe Share Leave a comment
AI use lifts participation in WorldQuant contest
Hedge fund WorldQuant said on Wednesday registrations for this year's flagship global quant research contest have almost doubled from a year earlier, as increased adoption of AI has helped more university students build trading models.
Publication is not the finish line for open science
Tracking of open science must look at wider cycle, say Christopher Erdmann and Eleonora Colangelo
‘Transformation is our central priority,’ science minister says
Blade Nzimande emphasises focus on promoting women, underrepresented racial groups and disabled scientists
Open Science and Equity: Does openness alone lead to fairness?
Open Science improves sharing and reuse of knowledge, increases transparency, and encourages public participation in the research process. While this approach has gained widespread support from researchers and policymakers, the new report, “Equity in Open Science: Case studies of Open Science infrastructures and Open Peer Review”, shows that openness alone does not automatically lead to […]
Better health begins with being heard
Orange County community leaders and advocates are helping shape UC Irvine research around the women’s health issues that matter most.
Editorial: Dave McCormick dreams of strengthening science, but Trump is researchers’ worst nightmare
In a recently published op-ed extolling the lifesaving virtues of federally funded research at institutions such as Children’s Hospital of Philadelphia, Sen. Dave McCormick called for doubling funding for the National Institutes of Health.
Ryan Smith launches survey in search for 'strong local vibe' at SLC entertainment district
With two-thirds of the Delta Center's renovation now complete, the owner of the Utah Jazz and Mammoth is now shifting his attention to a planned district east of it.
Margaret Hamilton, whose software helped land Apollo astronauts on the moon, has died
The groundbreaking researcher who helped create the field of software engineering and whose code helped land NASA win the 20th century space race, has died at 90.
Should Diseases Be Renamed When Science Advances?
Changes in scientific understanding are prompting renewed scrutiny of disease names and their effects on how patients, clinicians, and researchers view conditions.
GLP-1s: the science behind today’s weight-loss drugs
The medicines reshaping obesity treatment grew out of research into how the body handles a meal. Long before weekly weight-loss injections became familiar, scientists were studying signals that travel from the intestine to the pancreas, helping it release insulin when nutrients arrive.
Scientists warn a popular vitamin D supplement may have a hidden downside
Not all vitamin D supplements are created equal, and new research suggests that one popular form may have an unexpected downside. Scientists found that taking vitamin D2 can actually lower the body's levels of vitamin D3, the form naturally produced by sunlight and more effective at boosting overall vitamin D. Previous studies also suggest that vitamin D3 may provide stronger immune protection against viruses and bacteria.
RFK Jr. Plans Vaccine Injury Initiative, Drawing Wary Eye From Experts
Vaccine safety experts say more research into the side effects would be welcome yet question whether the health secretary’s effort will be grounded in science.
Baptist Health Breaks Ground on New Home of Kenneth C. Griffin Neuroscience Institute and Announces $75 Million Total Gift to Neuroscience Research and Care - Florida Hospital News and Healthcare Report
Stephen Blumenthal, Board Chair, Baptist Health Foundation ,Alex Villoch, Chief Executive Officer, Baptist Health Foundation ,Michael McDermott, M.D., System Chief Executive of Baptist Health Brain & Spine Care, Chief Medical […]
Who Won August and September: Original Films or Franchises?
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) I just heard someone say that if you’re reading a pundit or data analyst, and they don’t tell you that they got anything wrong, they’re not a pundit but an “influencer”. I agree with that. You have to tell your audience when you get things wrong, or they won’t (or shouldn’t) trust you as much. Today, we’ve got another edition of “What I Got Right, What I Got Wrong”. In general, I’m patting myself on the back (and patting very hard) about a few things like IP at the box office, LIV golf, horror films, crowdfunding movies, superheroes, and old people going to the theaters. That said, I also made a couple of data mistakes on the streaming bubble popping and HBO’s datecdotes, so I’m not perfect. But first, I need your feedback... Subscribe Follow-Ups: What Should We Call Mid-Budget Movies Which Aren’t Cinematic Enough for Theaters But Are Too Expensive to Make Money on Streaming? After I asked for feedback on what we should call straight-to-streaming films that are too big to pencil out on streaming but not really big enough to resonate in theaters, I got some great suggestions from you all, including... “Moldilocks” from John Aboud “Little Big Indie” from Travis Frick1 “Midflicks” from Jonathan Funke. “Extra-Medium” from Jona Nwuke. (Read the explanation in the footnote.) Between these and Brandon Katz—who suggested “Bermuda Budget Triangle”, “The Platform Gap” and “The Distribution Deadzone”—we’ve got some excellent suggestions. And they’re better than my suggestion, the “Streaming Budget Dead Zone”, so let’s take a poll! The winning entry becomes the new term. Loading... RIGHT: LIV Golf is Fully Bankrupt…Is Anyone Else Next? A few years ago, I was always a bit perplexed at all the articles I’d read praising LIV Golf and their strategy to disrupt the PGA. LIV Golf, a brand new professional golf league, offered PGA stars ten times what they made on the PGA Tour to join their new league. And folks praised this strategy for its initial “success” in that a lot of big names did indeed leave the PGA. Yeah, of course the players came over. LIV Golf paid them so, so, so much more! But LIV Golf hadn’t discovered a way to increase potential revenue. So think about this in basic business terms… They paid much more in costs… …but had no real way to increase revenue. That’s not a strategy! That’s deficit financing. It won’t work unless you bankrupt the competition (and then turn around and pay those same golfers much, much less). It’s not a sustainable strategy and only lasts as long as the company/person/nation backing it decides they’re cool with losing money. For LIV Golf, that meant Middle East oil wealth, in particular Saudi Arabian money. Clearly, the current Iran War has hurt Middle East finances, so they need to trim their more exorbitant spending. And LIV Golf was part of that trimming. This should be a major warning for others. TGL’s parent company, TMRW Sports, just got a $1 billion valuation, despite TGL’s (the indoor golf league) horrible TV viewership of less than half a million viewers per match. Unrivaled, the women’s basketball league, just secured a $650 valuation, despite its horrible TV viewership and a new rival (Project B) entering the scene next year. To relate this to streaming, Hollywood should ask which streamers may have wealthy patrons funding their losses. (Let’s be clear: Google, Amazon and Apple.) Could those patrons lose their appetite? For Amazon, probably not. But Apple has a new boss, so maybe! WRONG: My Analysis of the Streaming Bubble Was Missing a Week I’m going to be congratulating myself a lot today, but I make mistakes too, like this data goof. When I last compiled the data on the decline in TV shows, I was missing one week at the end of June. If you look at the first image, you can see that one week was mislabelled as “July”. Mainly, this image got updated to show a 27% decline, not 29%: This change doesn’t really impact the overall analysis, but it is two percent better. By the way, through the third quarter, the decline increased and it’s now a 30% decrease since 2022. (I’ll write/visualize this in an upcoming article.) But I want you to trust me and my data. Especially these days, when many people are using LLMs that I know are inserting faulty data into their charts, I want to keep earning my audience’s faith. So that’s the accurate data. RIGHT: IP Remains Very, Very Popular In July, I wrote a giant (and I mean giant) article on Backrooms, Obsession, and the box office, going over what we know, what we don’t know about what works in theaters, looking at YouTubers, IP, the horror genre, comic book movies, and a whole lot more. The month of August really tested a lot of my theses and, being honest, mostly supported my arguments. Let’s start with IP. Looking at 8-Aug (the weekend after Spider-Man: Brand New Day came out) to 18-Sep (the weekend that Resident Evil came out, which I think provides a nice bookend to this time period), there were seven films based on pre-existing IP: Resident Evil (2026) ($126 million) Practical Magic 2 ($65 million) _Insidious: Out of the Furthe_r ($65 million) Coyote Vs. Acme ($59 million) Paw Patrol: The Dino Movie ($53 million) Tony ($15 million) Super Troopers 3 ($7 million) Compare those to the notable original films from the past month—I actually could have included more movies, but here are just thirteen, bringing us to an even twenty films—including.... The End of Oak Street ($54 million) Buddy ($26 million) Mutiny ($15 million) By Any Means ($15 million) The Dog Stars ($14 million) Runner ($14 million) One Night Only ($11 million) Hope ($8 million) Spa Weekend ($7 million) The Uprising ($6 million) Teenage Sex and Death at Camp Miasma ($6 million) Onslaught ($3 million) Eli Roth’s Ice Cream Man ($2.8 million) Here’s that in chart form: Five of the top six films in this time period were all based on IP. I made a big chart of films that grossed over $200 million at the box office before Spider-Man: Brand New Day and The Odyssey hit theaters. Let’s update that chart! By the way, if you want to see how I categorized each film—so another bar chart—here it is: I know that many of my fellow critics/pundits/analysts dislike films based on IP and how Hollywood is making so many of them. And I’m sympathetic to this point of view. As I’ve written many, many times before, you need a balance between existing franchises, new IP, and original films. And Hollywood clearly needs to make more films like Resident Evil (a well-made film from a visionary director) and fewer Practical Magic 2’s (which didn’t get critical or customer buzz). But at some point, critics and pundits need to contend with what audiences are telling them: Movie-goers aren’t showing up to original films. Audiences are speaking with their dollars, telling you they want more IP and franchises. You can try to convince studio heads to make fewer IP-based films and franchises, but the data and numbers aren’t there. Instead, critics need to work harder to convince audiences to show up for original films. Aim your ire/concern at the average person, not studio heads.2 Because they’re just making the films that audiences are telling them to make. WRONG: Original Horror Films Didn’t Break Out I’ll be honest, even though I wrote an article casting some skepticism on the horror genre in July, if you asked me to make a prediction, I would have predicted that, in August, a new, original horror film would have blown up. No, seriously, I just assumed that Obsession and Backrooms presaged a change in audience behavior. But none of the buzzy new original horror films from August—Teenage Sex and Death at Camp Miasma, Onslaught (not an action film in spite of the ads), The End of Oak Street, Eli Roth’s Ice Cream Man, or _Buddy—_broke out. To be clear, exactly one of those films (Buddy) had good “ROI”, but again—I try to be specific in my language—none were “popular” in any broad sense of the word. None of them will be “saving” movies theaters like Backrooms or _Obsession_helped save the summer. The new Insidious film and Resident Evil, both based on IP, were far and away the biggest horror films since July. (We’ll see if this changes in October/Halloween season.) RIGHT: Stay Skeptical about Crowdfunding... I’ve long been skeptical about crowd-investing platforms as one of Hollywood’s saviors, mainly because there’s so much hype/buzz. People need to stay more skeptical about more things, explaining both the potential upside but also the downsides. In particular, the media often hypes crowdfunding at the start and never checks in on the actual results after they’ve come in later. And August gave us our first update! _Ice Cream Man—_directed by Eli Roth—grossed $6 million off of a $5.5 million budget. This is a production of The Horror Section, which was one of the first “crowd investing” studios with 2,400 investors, which means that 2,400 investors probably lost money. They certainly aren’t getting as great of returns as if they had just invested their dollars in the stock market. Hopefully Stiletto (Tagline: “Someone’s Going to Make it Rain Blood!”) does better next month. WRONG: Another Data Goof Here’s another data error. When the first episode of House of the Dragon came out, HBO put out that it had 21.5 million viewers in the first three days, and I read that to mean in the US…but no, it was global. So my US-only datecdotes charts shouldn’t have included it. We never got US-only numbers for the first episode, but for the final episode, HBO put out that it had 11 million US viewers. (And that global dropped to 21 million viewers.) Here’s the updated chart (which I’ve since used in the Streaming Ratings Report): Still, this show is absolutely huge. RIGHT: Superhero Films Remain Very, Very Popular After Supergirl flopped, I read a few takes that “comic book movies are going the way of the Western”. Post-Spider-Man: Brand New Day, that take didn’t age well. To be fair, I have a very nuanced take on the superhero genre right now; it’s down right now, for a lot of reasons. But it’s not “dead”. Maybe _Spider-_Man is just a really popular character? I saw that take, and it’s a fair counter-argument. (But pundits arguing that superhero movies were dead should have mentioned this $1.5 billion counter-argument…) But is it just Spider-Man? The next Avengers film already has $50 million in pre-sales (and I was skeptical that that film would do well) and the Avengers: End Game re-release topped the box office two weekends ago (over three original films). And I wouldn’t bet against Batman or Superman. So maybe it’s just Spider-Man, Batman, Superman and the Avengers. Oh, and Deadpool, of course. And Black Panther. And Wolverine. And probably the X-Men. Plus a well-made Wonder Woman or the Hulk film could break out. But that’s it! It’s just those ten characters/teams. Oh, what’s that? Lanterns is also doing well on HBO? (See previous section…) To be fair, I’m actually pretty sympathetic to the argument that more popular characters—like Spider-Man and Batman—anchor more popular films. In fact, I made that exact argument three years ago when I first wrote about the “Marvel-cession”. In many ways, you can blame The Guardians of the Galaxy for fooling Marvel Studios (and the rest of us) into believing that any character could pop. It turns out, the list of iconic characters is probably smaller than most people think. But it’s probably too early to say that superhero films and comic book movies are dead unless “death” means a slight decline over a longtime. RIGHT: Who Killed Theaters? Old People I get frustrated whenever I see headlines or analysis about how young people are “returning” to theaters. As I’ve detailed(for years), young people have always powered the US box office, despite narratives about “kids these days” and their “phones”. Really, what’s changed post-2020/pandemic is that old people aren’t going to the movies nearly as much. This summer, I saw a movie (from an older director) in a theater near a retirement community, and multiple older people at the theater were talking about how this was their first time seeing a movie in years. I dislike personal anecdotes, so YouGov can fill in the data, best summarized by this headline: “Who killed movie theaters? Not the youths”. According to them, 64% of people aged 18-29 have seen a movie in the last year, but only 30% of 65-and-older. 20% of 18-29 have seen a movie in theaters in the last week and 42% in the last month. Here’s the polling data: Most concerning? Many Americans (17%) think theaters are a worse or much worse experience than watching films at home. Slight WRONG: Hadestown Opens Big A live theater capture of the Broadway musical, Hadestown, made $20 million at the US box office, which begs the question: was I wrong to be skeptical about musicals a few years ago? Yes and no. On the one hand, $20 million is a far cry from being “popular”, so yeah, the genre isn’t that popular overall and Hadestown is one of the more popular musicals from recent years (i.e. the “Taylor Swift Data Fallacy” in action). On the other, I doubt filming this cost all that much, and I don’t think that they spent much on marketing, so this is a good source of ancillary revenue. Smaller Updates WRONG: As I mentioned in a Streaming Ratings Report, I underestimated the budget for Enola Holmes 3. It probably cost more like $50 million, if not more. But... I’m not sure that it really matters? At sub-10 million hours, prices have to come down to make this work. WRONG: Netflix is giving Ink a 27-day in theaters! To quote the kids/YouTubers these days, let’s go! Now I might actually have a chance to see Danny Boyle’s latest in theaters. I’d complained about this in a “Coming Soon” section, but I was heartened to read that Netflix is giving multiple films longer theatrical windows this year. RIGHT: Netflix is sending 4-5 films per year to theaters. Netflix is slowly but surely sending more and more films to theaters, as I cautiously predicted earlier this year. For now, it’s just three big films and a number of awards contenders, but still, this is great news. And they’ll be releasing box office grosses! Just this week, Ted Sarandos confirmed that KPop Demon Hunters 2 will come to theaters (and my guess is it performs in the box office top ten at a minimum). WRONG: Angel has 3 million subscribers! How do I know this? Well, they told Deadline, who reported it. I marked this as “wrong”, since they’ve doubled their subscribers in one year but, you know, they don’t really have a hit film to speak of and they’re still losing money. WRONG: Furious was only renewed for one more season. I accidentally wrote “two more seasons” in my latest “Renewals, Cancellations, Un-Orders and Removals Update”. RIGHT: House of David is ending with its third season. In July, Prime Video renewed House of David for a third season, as I just wrote in my latest “Renewals and Cancellations” report. Well, now it’s ending after that third season. Why? As I’ve been writing, its viewership wasn’t great. I got feedback that this show didn’t cost very much, but it cost enough that its limited viewership didn’t save it. WRONG: Adults was a Hulu original! So I missed Adults when it first came out last year; I saw that it aired on FX and just assumed that it was a linear-first program. Turns out, it aired three episodes on FX, but binge-released the rest of its episodes the next day on Hulu. Huh. So I should have covered it last year! But I just wrote about it. 1 “When I was a kid in the 90s, if you wore a t-shirt to school that wasn’t too big and also wasn’t too small, but somehow didn’t quite fit, we’d say you were wearing an “extra-medium” shirt.” 2 As always, a huge exception is Disney, which barely makes anything original anymore.
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