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Leadership styles vary among local champions
Mark Hughes Cobb reflects on local leadership styles in football, Mercedes, art and music.
Gaubert Oil expanding fuels business
The company has agreed to buy the wholesale and transportation division of Mississippi-based Buffalo Services, giving it a foothold in The Magnolia state.
Champions League Awards: Instant classics and Guler’s Golazo
Our Champions League Awards celebrate the best – and worst – of this week’s quarter-final action, featuring an instant classic between Bayern Munich and Real Madrid.Moment of the WeekCould you g...
Today’s Papers – Allegri’s frosty relationship with Milan, Yildiz’s knee problems
La Gazzetta dello SportRoma tension, Ranieri could even leaveGasp wants full trustInter, Bastoni takes a breakChivu changes; the defender is tired and will miss Cagliari.Devil of a nineJuve slow down,...
📲 Thursday: Liberta, Sul-Americana, Europa League, Brazil +; guide
Today’s Highlights 🔥Libertadores7:00 PM - Palmeiras vs Sporting Cristal - Paramount+ 7:00 PM - Lanús vs Always Ready - ESPN 4 and Disney+9:30 PM - Flamengo vs Ind. Medellín - ESPN and Disney+ 9...
Tigres beat Seattle, Concacaf Champions Cup semi-final set
Tigres advance to the Concacaf Champions Cup semifinals in a thrilling matchup that ended level with Seattle Sounders on aggregate (3-3). Guido Pizarro’s side took too many risks, because despite co...
Footage shows moments before death of man Tased by NYPD
New body camera footage in the investigation of the death of Adrian Cevallos has been released.
Freshman quarterback Bowe Bentley embraces early learning curve at OU ahead of spring game
The jump from high school football to the Southeastern Conference doesn’t come quietly, and for freshman quarterback Bowe Bentley, that reality has set in quickly.
What to know about OU football player Owen Heinecke’s lawsuit against the NCAA, Thursday hearing
An emergency hearing will be held Thursday morning for OU linebacker Owen Heinecke’s preliminary injunction lawsuit against the NCAA for an extra year of eligibility.
Southlake Carroll (TX) football reveals 2026 schedule
High school football schedules for the 2026 season are coming out one-by-one out of every state around the country and one that is a breeding ground for college prospects is Texas, with a number of squads finalizing their fall slates. Next up to announce their schedule from the Lone Star State is one of the […]
Hershey Entertainment & Resorts Celebrates Earth Day 2026
All year in Hershey, Pa., we celebrate what matters most: our planet Earth! Hershey Entertainment & Resorts (HE&R) is dedicated to reducing our environmental footprint with the support of our guests and team members. Thanks to HE&R's initiatives, the company successfully conserved the following resources in 2025:
Allbirds shares surge over 430% as footwear firm trades shoes for AI business
In a radical strategic overhaul, Allbirds is divesting its footwear business while securing $50 million (€42.4 million) in new financing to acquire GPUs and rebrand as NewBird AI.View on euronews
Why 2025 Topps Chrome Football is the most anticipated sports card release of 2026
With buybacks, bounties and even FaceTime chats with Tom Brady, the hype surrounding Topps' return to licensed NFL cards has been massive.
Liverpool FC pays tribute on 37th anniversary of Hillsborough tragedy
On the 37th anniversary of the Hillsborough disaster, players, staff and club officials of Liverpool Football Club have been at Anfield to lay wreaths and pay tribute to the 97 fans who lost their lives. The club will observe a period of silence at 15:06 BST - the time at which Liverpool's FA Cup semi-final against Nottingham Forest was stopped. After the silence, 97 biodegradable balloons will be released from the centre circle at Anfield.
UChicago paleontologist announces plans for Washington Park science center focused on teen education
The more than 45,000-square-foot center planned for the Washington Park neighborhood will be free for teens across the state to visit.
Forgotten scientist Foote gets her due as climate science pioneer
Kansas writer explores local 19th-century scientist Eunice Newton Foote’s overlooked climate science discovery, highlighting gender barriers that erased her contributions from scientific history.
Kent State football coach Mark Carney receives Josh Cribbs' approval
Former Cleveland Browns star Josh Cribbs visited Kent State University and shared thoughts on the state of his college team under coach Mark Carney.
Wisconsin Badgers mourn loss of longtime assistant coach Henry Mason
Wisconsin football community remembers Henry Mason, a key figure in Badgers football history and player development.
Sport, Culture and Brand: Juventus Brought Black&White to Chengdu
Following the success of the Youth Carnival event in Shanghai, Juventus returned to China, bringing its colours to Chengdu from 10 to 12 April 2026. The three-day initiative was dedicated to sport, cu...
🎥 Raphinha sparks row with Atleti fans after elimination
FC Barcelona's elimination in the Champions League quarter-finals has left an open wound and an unexpected central figure: Raphinha.The Brazilian winger did not hide his frustration after losing to At...
Arsenal XI vs Sporting CP – Predicted lineup and team news
Arsenal host Sporting CP tonight, aiming to clinch a place in the Champions League semi-finals.The Gunners hold a slender 1–0 aggregate lead after a resilient display in Lisbon last week. Mikel Arte...
Commanders hold annual Topgolf event for NFL draft visits
The Commanders' yearly tradition occurred on Tuesday night, with some of the NFL draft's top prospects in town for some fun.
Bayern Munich vs Real Madrid – Match preview and team news
Bayern Munich faces Real Madrid at their home turf on Wednesday night in a Champions League quarter-final second leg.Vincent Kompany’s men head into this match with a one-goal advantage from the fir...
UW Football Spring Preview: Running Backs
Who’s Gone Jonah Coleman has been the keystone of the UW running back room for the last two seasons. While nagging injuries prevented him from consistently hitting fifth gear, he still rushed for 1811 yards (5.2 yards per carry) and 25 TDs over his two years in Seattle. He also proved himself an adept pass-catcher, […]
Icon Concerts and LiveCo Expand Live Entertainment Footprint With Appointment of Industry-Veteran Jesse Stoll to Newly Created Executive Vice President of Global Touring Role
NASHVILLE, Tenn., April 14, 2026--Icon Concerts and its rapidly growing parent company, LiveCo, creators of the precedent-setting, sold-out SoFi Stadium show with comedians Gabriel Iglesias and Jo Koy, are broadening their wide-ranging footprint with the hiring of live entertainment industry-veteran Jesse Stoll as executive vice president, global touring.
U.S. Soccer sporting director Matt Crocker to leave role, set to join Saudi Arabian Football Federation
The 51-year-old is set to take a up a new role with the Saudi Arabian Football Federation.
Artur Jorge backs Villarreal to improve at Cruzeiro
Cruzeiro’s victory over Bragantino in the Brazilian Championship had Colombian Néiser Villarreal as one of its main standouts.Chosen by coach Artur Jorge to replace the injured Kaio Jorge, the forw...
‘Marathon’ Testing A Battle Royale-ish Mode, An Offering To Casuals
Marathon is attempting to extend a hand to casuals by putting all players on the same page for a battle royale type mode where everyone starts on equal footing.
Abodi hits back at outgoing FIGC President Gravina: ‘Always because of politics’
Italian Minister for Sport Andrea Abodi has hit back at the outgoing FIGC President Gabriele Gravina, who previously hinted that the football association did not receive sufficient backing from the go...
'New Estêvão'? Palmeiras gem on City Group's radar: details
Young forward Eduardo Conceição, just 16 years old, is drawing attention from the European market.In excellent form for Brazil at the South American Under-17 Championship, where he has already recor...
The Armory: Restaurant, bar and entertainment venue coming to Maryville
The Armory is a 27,000-square- foot restaurant, bar and entertainment venue coming soon to Maryville
De La Salle’s new football coach arrives with championship credentials. 'He was the best fit.'
Chad Mahaffey knows what De La Salle looks like at its best — and now he’s been hired to get it back there.
How Do Bigfoot Hunters Use Scientific Evidence? We Asked Two Sociologists Who Have Spent Years Among The Bigfooters
Bigfooting is a specific activity within the Bigfoot believer communities. Rather than being antagonistic to science, they mobilize science-like activities to support their views.
Today’s Papers: Two Italy duels, Inter strength, Juventus stars
La Gazzetta dello SportDuels of Italy Malago-Abete for the FIGCAzzurri CT: Allegri battles ConteSerie A in agreement (19 of 20) in favor of the former CONI President. The number one of the amateur le...
Mendy, the big return, Arbeloa names squad for Munich battle
Real Madrid travel to Munich without players such as Courtois or Rodrygo due to injury, and without Tchouaméni through suspension. The season is on the line for Real Madrid, who head to Munich lookin...
🥐Champions matchday, clash at Wembley... Tuesday's 5️⃣ stories
Champions League quarter-final second legs, a new round in the Libertadores, or a women’s England-Spain at Wembley. I’m not asking you to outdo me, just match me. The end of the Atleti-Barça tril...
Quenda returns in time to face Arsenal
Sporting winger Geovany Quenda is back and ready to face Premier League opposition again, starting with Arsenal. The 18-year-old missed Sporting's 1-0 first-leg defeat as he completed the final stage of his recovery from a foot injury. Sporting's number seven returned from the bench in Saturday's win over Estrela Amadora and will again be available for Wednesday's tie against Arsenal at the Emirates Stadium.
Atletico Madrid vs Barcelona – Match preview and team news
Atletico Madrid is gearing up for their Champions League quarter-final second leg as they welcome Barcelona to the Riyadh Air Metropolitano on Tuesday.Diego Simeone’s men head into this match with a...
Prep Sports Report: Borchers stepping away from Cooper football program he built as first head coach
By Terry Boehmker NKyTribune sports reporter Randy Borchers is leaving the Cooper football program that he created 18 years ago and developed into a state title contender to devote more time to his family. Borchers said he accepted an administrative position in the central office of the Kenton County Board of Education. That means he’ll...
Dianna Russini situation highlights tension within the New York Times
Oregon High School Football: West Linn releases schedule
High school football schedules for the 2026 season are coming out one-by-one out of every state around the country and one that is a breeding ground for college prospects is Oregon, with a number of squads finalizing their fall slates. The top high school football team out of the state of Oregon is the West […]
NFL Draft Profile: Michigan Football DL Tre Williams
Tre Williams is seeking to be drafted after five years with Clemson and one with Michigan Football. Here’s our NFL Draft Profile on the veteran defensive tackle:
CBS names Georgia football's worst case scenario
CBS Sports thinks the Georgia Bulldogs could have their worst season in years if things go wrong in 2026
Leeds grab lead at Old Trafford inside five minutes 💥
Leeds United really couldn't have asked for a better start to Monday's match against Manchester United at Old Trafford. Seconds after kick off, the visitors almost went 1-0 up after Dominic Calvert-L...
Bill Foley downplays Lorient-Bournemouth multi-club fears
Multi-club ownership is very much in fashion, especially in Ligue 1. It isn’t a phenomenon without resistance, however. A section of RC Strasbourg Alsace’s fanbase are veciferous in their oppositi...
College football best- and worst-case scenarios for every team in the top 25 ahead of 2026
Sifting through rosters and schedules to determine the ceiling and floor for 2026 contenders
Mackenzie Thomas Is The E-Girl Supreme
She doesn’t believe in “oversharing.” She isn’t afraid of her digital footprint. And she may have just inspired Justin Bieber’s Coachella performance.
Deloitte's Space Business Reaches New Heights as Two New Satellites Enter Orbit
/PRNewswire/ -- Key takeaways Deloitte-2 and Deloitte-3, launched on March 29, 2026, from Vandenberg Space Force Base to expand Deloitte's on-orbit footprint....
Paxton Lynch discusses time with Broncos, arena football comeback
Paxton Lynch is still playing pro football in Denver, now at the arena level.
Howe accepts accountability after Newcastle collapse at Crystal Palace
Newcastle United manager Eddie Howe accepted full responsibility after his side squandered another lead in a 2-1 defeat at Crystal Palace on Sunday afternoon.Consequently, the Magpies have plummeted t...
🥐Champions week, Liga hangover... Monday's 5️⃣ stories
It’s a key week and one of the most important of the year because of everything at stake, and the news is clear. No Mbappé two days before MunichWith still two days to go before the battle at the A...
🗞️Today's headlines: No giving up, and a flying Lamine
The week begins revving up ahead of the Champions League quarter-final second legs.It is the week of truth for Madrid, Barça and Atleti in the Champions League, and the sports press wakes up with ral...
In VfB masterclass: why Mittelstädt just let fly
In VfB Stuttgart’s impressive performance against Hamburger SV, Maximilian Mittelstädt was especially in the spotlight. The left-back not only delivered a flawless defensive display in the Swabians...
Commanders showing interest in All-SEC cornerback
Texas Longhorns cornerbacks could be a steal for the Commanders on Day 3 of the NFL draft.
Brentford to host WSL teams for World Sevens Football tournament
Brentford will host the World Sevens Football London Edition at Gtech Community Stadium, taking place from 28-30 May 2026.Bees fans can purchase tickets in an exclusive pre-sale window.In World Sevens...
Manchester United vs Leeds – Match preview and team news
Manchester United host Leeds United on Monday night to conclude the Premier League action of the matchweek.The Red Devils have enjoyed a remarkable transformation under Michael Carrick since January. ...
Hashing It Out: Does ‘The Drama’ shoot itself in the foot?
The Panther staff debates the new Zendaya and Robert Pattinson hit, which drew controversial reactions from audiences.
Golden Knights look to continue momentum vs. Jets
The Vegas Golden Knights clinched a Stanley Cup playoff berth for the eighth time in their nine years of existence with a 3-2 overtime win over Colorado on Saturday. But don't look for John Tortorella's team to take the foot off the pedal in their final two regular-season contests.
Rosenior: Chelsea ‘nowhere near’ expectations against Man City
Liam Rosenior was highly critical of Chelsea’s second-half performance after they fell to a 3-0 defeat to Manchester City on Sunday. The Blues started brightly at Stamford Bridge and even thought t...
Kentucky Football lands commitment of 4-star QB Jake Nawrot
Nawrot is a top-40 prospect in the class of 2027.
👑 Muriqi cements Mallorca legacy with brace against Vallecano
There's a new name atop the goalscoring pantheon in the Balearic Islands after Kosovar star Vedat Muriqi continued his scintillating 2025/26 form against Rayo Vallecano. The 31-year-old Prizren-born t...
Big Ten dominates 2026 preseason college football QB rankings
Jayden Maiava is one of four Big Ten quarterbacks to appear in a preseason list of the nation's best signal-callers. See which other QBs are there:
⚠️ Concern for Mbappé! Not training with the squad after eyebrow stitches
Real Madrid completed training this Sunday with an absence that raised alarm bells, although the club is conveying complete calm. According to several media outlets, Kylian Mbappé did not go out onto...
📺 Sunday schedule (12): Brasileirão, derbies and crackers in Europe
Sunday (12) features big rivalries across Brazil and plenty of European football. Check the schedule and where to watch, and plan ahead!Brasileirão 🇧🇷11am - Athletico vs. Chapecoense: Premiere...
Tension at OGC Nice amid relegation battle
Amid fears of relegation to Ligue 2, tension is rising at OGC Nice, according to a report from Nice-Matin.The club host Le Havre AC on Sunday afternoon, 24 hours after AJ Auxerre’s draw against FC ...
Today’s Papers – Shocking Milan, Juventus celebrate
La Gazzetta dello SportInter in Como for the Scudetto. Pio must do a LautaroNapoli in Parma with the comeback dream. Conte: ‘Let’s put pressure.’Great LadyWins in Bergamo and narrows the Champio...
SPFL prepare for Old Firm play-off
The Scottish Professional Football League is preparing for a potential Old Firm Premiership play-off should the title race end in a deadlock between Rangers and Celtic. Daily Record) Lawrence Shankland looks increasingly likely to stay at Heart of Midlothian until the end of the 30-year-old Scotland striker's current contract despite long-standing interest in his signature from Rangers. (Football Insider)
Sunderland vs Tottenham Hotspur – Match preview and team news
Roberto De Zerbi makes his Premier League return as Tottenham Hotspur visit Sunderland at the Stadium of Light today.The Italian manager replaces Igor Tudor after a dismal run left Spurs one point abo...
'Unique piece of women's football history' restored
Restorer Chris Shaw said the book was "a fascinating delve" into Dick, Kerr Ladies football team.
Illinois football hosts Mom’s Weekend practice
CHAMPAIGN, Ill. (WCIA) — Illini football took a break from the traditional spring practice for one that featured a special twist. Amidst mom’s weekend on the U of I campus, players’ moms took to the practice field with their sons for a second straight season. These football families are grateful for the quality time together […]
Arkansas legislators seek input from health care professionals to help inform policy
FAYETTEVILLE -- Health care workers are the foot soldiers in the battle to improve care in Arkansas, and legislators need their input to make sure state policies and programs are having the most impact, according to state Rep. Aaron Pilkington.
Ballon d'Or Favorite? England, Bayern Munich Star Harry Kane Tabbed As Frontrunner
Harry Kane is currently playing at a level that few are able to match, cementing his status as the premier marksman in European football.
Tigres thrash and outclass Chivas at El Volcán!
Tigres made a statement at El Volcán, thrashing Chivas 4-1. The felines controlled much of the match, handing the Liga MX leaders one of their most painful defeats of the Clausura 2026. The party st...
🚨 Atlético Nacional line-up confirmed
Atlético Nacional plays its second match of the week and arrives at the Atanasio Girardot as the away side for the Clásico Paisa. El Verdolaga will defend the outright lead against DIM on Matchday 1...
Football fans are being taken for a ride by the NFL — the DOJ could stop that
Nobody should be surprised that the Justice Department has opened an investigation into the NFL’s antitrust exemption — but it’s far from clear how this game will end.
🚨 Tigres v Chivas line-ups confirmed
Tigres hosts Chivas this afternoon at El Volcán in one of the most attractive matches of the weekend. Guido Pizarro’s side will look to take all three points from the league leaders, which would he...
Saturday Sports: The first Watertown girls’ flag football game and more
Here’s a recap of your North Country sports this Saturday.
Saturday Sports: The first Watertown girls’ flag football game and more
Here’s a recap of your North Country sports this Saturday.
Saturday Sports: The first Watertown girls’ flag football game and more
Here’s a recap of your North Country sports this Saturday.
ON THE JOB: “What is the Best Business Advice You’ve Ever Received?
Interviews by Deborah Jeanne Sergeant Sound advice can contribute to your success. We recently asked area business leaders, what was their best advice they’d ever received. Here’s what they said: “The best advice I ever received was from my then –boss, Gerry Church, Fulton plant manager at Miller Brewing Co. He told me that whenever I wanted to discuss a business problem or issue with him, I should also be prepared to offer possible solutions. It’s the difference between being proactive or reactive. It’s also the difference between being a leader or follower. That has served me well in any business relationship I have had since then.” — Stephen Chirello, Owner, Steve Chirello Advertising, Fulton “Someone will always do it for less; they will also take the most effort to service or satisfy and leave you for the next lower price.” — John M. Henry, Owner, Speedway Press, Mitchell Printing, Phoenix Press, Oswego “I’m going to answer this question by turning it around and giving my own advice that is, ‘Always treat every customer as if they were your only customer!’ We are celebrating our 50th anniversary in business this year. We started our business on March 25, 1976. My advice works.”” — Nick Chervinsky, President, Brewerton Pharmacy, Brewerton “’You need to toot your own horn, my grandfather, Howard D. Dice, told me.” — Beth Ann Dice, Women’s active aging and cancer recovery coach, Mission Movement Wellness Studio & Breast Cancer Recovery Studio, Fulton “In the micro enterprise class, they taught, ‘Get a good lawyer, accountant and bank.’ That was over 30 years ago and I still have those three today. I chose good people I could grow with.” — Tony Pauldine, Owner, Anthony M. Pauldine General Contractors Inc., Oswego “From my grandfather; ‘Listen to everyone! You never know where you will get the solution you need.’” — Kevin Dean, Executive director, Oswego County Opportunities, Fulton “‘Preparation is the mother of success.’ My dad always drilled that into my head growing up, and it has helped me avoid a lot of snags in both my personal and professional life. Thanks, Dad!” — Bekkah Frisch, Owner and president, iHeart Holdings, Inc., Fulton “If you don’t take a risk and try, you will never know.” — Justin Taber, Owner, Torbitt’s Service Center, Oswego “Be ready to take a loss.” — Cody Seymour, Manager, Damiano’s Eatery, Mexico “I’ve received so much good business advice over the years. When people are giving you advice, always be curious rather than judgmental. Follow your gut. Doing the right thing is never the wrong thing.” — Dana Decker, Principal owner/broker, Berkshire Hathaway Home Services, Oswego ’Do it and figure it out later.’ It hasn’t failed me yet. Too many people take time to think about doing this and this and this and then the opportunity is over with. If it’s somewhat reasonable — if it’s not something outrageous — do it and figure it out later.” — Jeremy Allen, Licensed real estate salesperson, Acropolis Realty Group, Syracuse “’Try to meet the needs of the customer. Treat them like you’d like to be treated.’ It’s like the Golden Rule says.” — Douglas Dickson, Physician and associate at CNY Foot Surgery and Podiatry Care, East Syracuse “The best piece of business advice I’ve ever received applies to life in general: always be honest. Never overstate your capabilities and always be willing to ask questions. The more specific you can be in any given topic will always lead to a better outcome.” — Tom Fernandez, President, Woodbine Hospitality, Syracuse “As a business owner, the advice would be ‘Don’t overextend yourself. Especially in agriculture, expect issues to come up.’ If something is going right, it’s not true agriculture. This last season, we scaled very hard to field another crew. We got more drones, crew and generators based on projections. This last season hit the ag community hard with a very wet spring. We did 15,000 to 20,000 acres for fungicide and the same for cover crop seeding in 2024. We scaled to 25,000 to 30,000 for 2025. We ended up doing 2,000 for fungicide and 3,000 for cover crop seeding. That’s why that advice was good.” — Rick Jordan, Operations manager, CNY Drove Services, Clinton “’Keep your head down, mind your own business and do the best for your clients that you can do.’ It has a lot to do with my success in working for Galloway Century 21.” — Ed Fayette, New York state licensed real estate agent, Century 21 Galloway, Oswego “’Expand in all ways, always.’ It just keeps you going and keeps you growing.” — Stephen Baier, Licensed real estate person, The Real Estate Agency & Bouck Commercial, Auburn “The best advice is, ‘Your biggest asset you won’t see on the books because it comes from your employees.’” — David Flickinger, Owner, Edible Arrangements, Syracuse “Don’t take things personally when you’re working with the public.” — Leeann Desimone, Manager, Annie’s Hallmark Shop, Auburn “‘Follow up.’ The customer knows that you care about what you are doing and that their opinion counts. Sometimes they might be on the fence about whether they want to use your company. If they’re asking your opinion on things, they feel you are concerned about what you’re doing. They like to be kept in the loop if they’re spending money with you.” — Dorothy Casper, Saslesperson, SweetWoods Memorials, Phoenix “The best business advice I received is ‘Never be the smartest person in the room. Surround yourself with people who are smarter than you.’ That’s how you learn.” — Debbie Bilello, Owner, Virtual Office Solutions, Central Square “’You need to grow your business but you can’t grow too big too fast.’ That’s what we’ve done at Pinnacle Maintenance. We’ve tried to grow but not too fast. Along those same lines, there’s another good piece of advice, ‘Don’t take on more than you can handle because it only leads to a bad name for your business and a bad experience for your customers.’ It goes along the same lines as growing your business slowly and carefully.” — David Wines, Owner, Pinnacle Maintenance, Central Square “Always be on time and do what you say you are going to do.’ I’ve done very well following that advice. Most of my work is referral and I don’t really do any advertising so I have a pretty good customer base. It’s mostly word-of-mouth from satisfied customers.” — Robert J. Fleming, Owner, Bob Fleming Windows & Doors, Brewerton “’Concentrate on your finances, always pay your taxes, and form a team you can depend on. Try to help the community you’re in as much as you can.’ We do all of these all the time here. We give and give and give to the community and the community gives back to us always.” — Susan Bonnet, Co-owner, Bonnet Sales and Service, Central Square “Keep smiling. It brings a positive attitude to the workplace.” — Karin Lindsley, Vice president, DTS Truck Service, Syracuse “‘Customer service above all.’ Following this advice has served us very well.’ — Guy Fox, Owner, Fox’s Discount Parts, West Monroe “The best thing to do is to make sure you’re taking in more money than you’re spending. I wish I could say I’m a good businessman but I have been in business since 1981. I’m not a bean counter but work well with my hands and its’s served me well all these years and I am still in business.” — Matt McGill, Owner, Matt McGill Collision, Brewerton
Chelsea Star Speaks On Exit From Manchester United
Garnacho, Chelsea Move Signals Reflection After Man United ExitThere is often a moment, quiet and uncomfortable, when a young footballer begins to understand that talent alone does not carry a career....
“AI polls” are fake polls
A few weeks after Donald Trump’s second presidential win, I took the train up from London (where I was living at the time) to Oxford to attend a conference on polls and forecasts of the 2024 election. Most of the attendees were pollsters or academics, but I also watched presentations from Aaru and Electric Twin, two companies that do what is interchangeably called synthetic sampling, silicon sampling, or synthetic audiences. Stripped of startup jargon, that means they use large language models (LLMs) to simulate responses to public opinion polls by having AI agents take on the role of survey respondents. I had already heard of Aaru thanks to some articles with eye-catching headlines like “No people, no problem: AI chatbots predict elections better than humans” in the months leading up to Election Day. The founders were making some big, some might even say far-fetched claims, such as: “within two years, we will simulate the entire globe — from the way crops are grown in Ukraine to how that impacts production of oil in Iraq, trade through the strait of Malacca, and elections for the mayor of Baltimore.” When Semafor asked Aaru’s cofounders — Cameron Fink and Ned Koh — about my boss, they said “we respect all those who came before us.” Nate (as he so often does) shared his thoughts on Twitter: Fink and Koh were relatively good-natured about this back-and-forth when we spoke at Oxford. They even offered to mail me one of the t-shirts featuring Nate’s quote they apparently had made. I never took them up on the offer, which I now somewhat regret. These synthetic sampling companies fell off my radar for a while, but they do still exist. In fact, Aaru recently received a $1 billion valuation. Is what they’re doing anywhere close to the most important frontier in AI development? Not by a longshot, especially when Anthropic just developed a model so adept at exploiting software vulnerabilities that it’s only being released to 40 companies. Still, silicon sampling is increasingly finding its way into public polling. Axios reported in March that “a majority of people trust their own doctors and nurses” based on findings from Aaru — without mentioning that the “people” in that sentence were actually LLMs. Around the same time, the Public Sentiment Institute “boosted” their online sample of 373 real survey respondents with 114 AI agents.1 (Spoiler alert: even the co-founder of Electric Twin doesn’t think that’s a particularly defensible approach.) Polling companies like Qualtrics and Ipsos are also developing synthetic data panels. So, what should we make of these … “polls”? Let’s get one thing out of the way: whatever they are, they’re not polls in the way that term is usually defined. Subscribe You can’t replace polls with AI On one hand, using LLMs to essentially make up fake survey respondents sort of sounds like the dumbest idea ever, one that will at best imperfectly replicate real polls while introducing all sorts of biases. On the other hand, with LLMs improving at a remarkable, perhaps even alarming rate, maybe that means I’m a dinosaur at the ripe old age of 24 because I still want to rely on polls that talk to actual people. I’m not going to argue that synthetic samples are completely useless. In fact, as I’ll return to later, there is evidence that some techniques can replicate topline survey results quickly and cheaply. But the marketing from certain companies can be slightly optimistic. “No traditional poll will exist by the time the next general election occurs,” said Fink in 2024. We’re just 206 days away from the midterms, and based on the fact that I still have to collect a bunch of polls every day, I’d say he should have run that prediction by a sample of AI agents before the interview.2 To see why synthetic samples can’t replace polls, here’s a quick primer on how they work. The simplest version of these models involves taking a LLM (like ChatGPT or Claude), giving it a demographic profile (e.g., a white, college-educated woman who lives in Utah and makes $70k a year), and then asking it to respond to a survey question. You repeat that process a few thousand times using different demographic profiles and end up with a sample of synthetic survey responses. The actual models used by private companies are more sophisticated than this, usually because they incorporate more hypothesized demographic characteristics for each agent and provide them with extra information. Aaru, for example, feeds agents a diet of news and information they’d be likely to consume, while Electric Twin incorporates their customers’ proprietary data about the audience they’re trying to replicate. The way Ben Warner, the co-founder of Electric Twin, explained it to me was “we have a large amount of data on […] for instance, 5,000 people. Can we make an accurate prediction of how they would respond to another question?” Still, it should be obvious why synthetic samples can’t replace polls. Polling is fundamentally a data collection process. We might use surveys to make predictions by feeding them into election forecasts, but the main purpose of a poll isn’t prediction, it’s gathering new data about what people think and how they feel. Silicon sampling, on the other hand, produces no new data. It’s simply a model: you input LLM training data, demographic prompts, and a bunch of other information, and it spits out a prediction for what a poll would say. We love models here, but models aren’t polls. That difference is an important philosophical sticking point for most pollsters I talk to. “I think politics should stay away from [synthetic sampling], because we’re trying to […] represent the voice of the people,” said Natalie Jackson, a vice president at GQR Insights. Democratic pollster John Hagner told me: “I think I’m just incredibly skeptical of this idea. I don’t think it’s research. At that point, you’re asking the machine to tell you what you already believe.” Hagner has seen some presentations of early synthetic sampling experiments, but so far, “if it’s being used in a campaign, people are keeping it incredibly quiet.”3 But Eli, I hear you saying, aren’t polls themselves increasingly governed by modeling decisions? Indeed they are: pollsters’ choices on which sampling method to use, how to define their likely voter models, and how to weight their samples can and do lead to dramatic differences in the results they publish. Aaru even referenced these limitations in the methodology statement included with that maternal mortality “poll” — although I’m using the term “methodology statement” loosely here, because it doesn’t really explain how the model works at all. We can ignore the (frankly preposterous) implication that synthetic sampling isn’t subject to a separate set of biases. The important point is that there’s still a meaningful difference between using weighting and other statistical techniques on actual polling data and using a model to predict what a poll would say. The latter is far closer to election forecasts or techniques like MRP — potentially useful models, but not a replacement for polls.4 To be fair, other synthetic sampling companies are perfectly happy with the distinction between polls and models. Warner compared polling and synthetic sampling to different tools in a toolbox. “The mistake I think we make is we think that these new tools should either work in exactly the same way or somehow replace these old tools,” he said. “Rather than thinking of it as, okay, so we’ve always had the hammer, we’ve always had the screwdriver, now we’ve got a saw. But don’t use a saw to try [to] do the job of a hammer.” A quick comment from Nate Eli didn’t ask me for a comment — rather rude of him, don’t you think? But since I’m editing this story, I figured I’d add a few quick thoughts rather than putting words in his mouth. Beyond the frequently misleading marketing, what bothers me about the AI “poll” hype is that as AI tools make statistical inference cheaper and/or better (note that these are not synonyms) that actually increases the comparative value of collecting original data. You might be able to train a model to make a reasonable estimate of what some hard-to-reach poll respondent would say — say, a young Black man who voted for Trump. (Such a person checks a number of boxes for a voter who is usually hard to reach in surveys.) Indeed, this is closely related to what models like the Silver Bulletin forecast already do. They essentially smooth out the kinks in noisy survey data by making inferences based on past voting patterns or national polls or surveys of other states. But you don’t actually know what these voters think unless you’re reaching them directly. If there’s a shift in opinion among this subgroup, you’re not going to detect it. So if I were running a campaign, I’d invest more in going the extra mile to find a representative sample of those voters. And then I’d hire some smart quants — or Claude? — to figure out the implications for campaign strategy based on proprietary data that my competitors didn’t have access to. -Nate Silver Are these models any good? If synthetic surveys are just a new type of model, the next obvious question is whether the models are at least accurate. The answer very much depends on who you ask. On one end of the spectrum, you have the maximalist argument that synthetic sampling is more accurate than actual polls. “It’s an incredibly challenging problem to go to someone and say ‘hey, we’re going to be more accurate at predicting human behavior than you, even when you talk to your customers directly’,” Koh recently told CNBC. In his view, synthetic sampling isn’t a saw to polling’s hammer, it’s “magic.” There’s certainly evidence that synthetic samples can replicate certain survey toplines. But if Aaru does have any examples of their approach outperforming the polls, they’re keeping those to themselves.5 Aaru’s 2024 election model, for example, had Kamala Harris leading in Michigan, Nevada, Pennsylvania, and Wisconsin on November 4th. And although they’ve since taken down their forecast page, they gave Harris a 50.5 percent chance of winning the race on November 2nd.6 After the election, Fink told Semafor he was happy enough with those results because they were “within margin of error,” a term that is completely meaningless when applied to a “sample” of AI agents. And of course, Aaru says their models have improved since 2024, so supposedly now they’d be more accurate than the polls? Still, their stronger argument is on cost: “We are significantly faster and cheaper than traditional polling, and still more accurate,” said Fink. The first two claims are undeniably true, but the third brings us to the opposite end of the spectrum. Both Jackson and Hagner are skeptical that these models are reliable for anything beyond replicating common survey toplines. “I just […] don’t think the machines are what we want when we’re looking for nuanced views. My example on this is people in Arizona and Nevada in 2024 who voted for Trump and voted for expanding abortion in their states on ballot initiatives,” said Jackson. Hagner identified another issue. Maybe the synthetic respondents, like sycophantic LLMs, are inhuman in one important way: they’re too nice. “The reports that have come through at the meetings that I’ve been at are that the early experiments on this, they cannot get respondents to be as racist or sexist or, frankly, as negative as human respondents,” he said. Academic research mostly agrees on this point. While there are some papers that show promising results when using LLMs to replicate polling data, most show that LLMs suffer from various quirks like producing too few “don’t know” responses and can seriously overpredict the favorability of politicians like Donald Trump and Kamala Harris. They also seem to struggle with too little variation between demographic subgroups, so the difference in predicted opinion between Democrats and Republicans, for example, is too small. When I asked Warner about these studies, his response to these papers was that just because academics can’t get synthetic sampling to work doesn’t mean that the technique doesn’t work in general. “Actually, the argument is, okay, yours does not [work]. That does not mean […] for this complex set of machinery, which uses a lot of investment, a lot of time, a lot of money, you can’t get it to work.” Cards on the table, I’m somewhat sympathetic to this argument because academics aren’t exactly great at making election forecasts. Usually, the people with skin in the game are the most accurate. Warner’s argument is that the approach Electric Twin takes — which includes, for example, making multiple predictions for each synthetic respondent using different models and prompts and subsequently averaging those to get a final prediction in a sort of ensemble forecast — produces better results than the simpler academic models. Warner shared a comparison between his method and the method from a recent academic paper with me, and Electric Twin was indeed able to get more accurate replication. But even still, he acknowledged that synthetic sampling “is not a crystal ball.” “If you asked me, do I think using other data sources will be more accurate than asking somebody who they will vote for, I would probably say no. But if you asked me ‘would your system be useful for our turnout modeling today?’ I would say yes.” For better or worse, it looks like the method is already getting more popular in the market research world. Most of the clients Aaru touts these days are businesses like EY and McDonald’s. And AI will probably begin to pop up in other parts of the political polling process. Pollsters are already using it to code open-ended survey responses, and some firms, like YouGov, are testing using LLMs to ask survey respondents questions. More worryingly, one danger to actual polls is that AI agents can be used to infiltrate online surveys. Most online polls use various checks to prevent that from happening, but there’s conflicting evidence on how effective those filters are and how prevalent AI agents currently are in online panels. If those agents ever become impossible to detect, it might spell the end of online polling, but the solution isn’t to replace all of your respondents with ChatGPT. Silver Bulletin is a reader-supported publication. To receive new posts and support our work, consider becoming a subscriber. Subscribe 1 That particular poll obviously doesn’t meet Silver Bulletin standards for aggregation. But we exclude all Public Sentiment Institute polls from our averages because we classify them as an amateur polling firm. 2 You could argue that Fink meant the next presidential election, but (a) I’m also confident we’ll still have real polls in 2028 and (b) in that case he should have asked an LLM to define “general election.” 3 Quick caveat: that’s reporting from a Democratic pollster. It’s possible that Republicans are more willing to use AI in political campaigns. 4 Indeed, Silver Bulletin does not include “polls” produced by MRP in our forecasts or averages, and we think it’s extremely misleading when their practitioners describe them in a way that suggests original data had been collected among a large number of states or Congressional districts. 5 A recent report from Aaru and EY did show two examples of a synthetic estimate being closer than a survey to a real-world benchmark — but I’d take those findings with a grain of salt because the report reads more like an ad and didn’t involve any sort of prediction being made ahead of time. 6 For comparison, our odds for Harris on the same day were 48.2 percent.
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