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Jose Ramirez Makes Immediate Impact in Return, Despite Guardians' Loss
The Cleveland Guardians may have lost to the Minnesota Twins, but it was a win to see Jose Ramirez back on the field.
As cost of youth sports grows, Congress eyes regulation of private equity
WASHINGTON – Federal lawmakers are weighing restrictions on private equity in youth sports as families face rising costs, mandatory travel expenses and added fees. Industry supporters argue private investment expands facilities and access.
NFL Insider Makes Huge Claim About Vikings’ Quarterback Battle
The Minnesota Vikings quarterback battle is going to be one of the most interesting storylines throughout the course of training camp. It has been a storyline picking up over the past couple of weeks, with some experts siding with J. J McCarthy. Other individuals, such as Vikings legend Cris Carter have spoken highly of Kyler […] The post NFL Insider Makes Huge Claim About Vikings’ Quarterback Battle appeared first on HEAVY.
NASCAR Makes Major Cup Series Practice Change Beginning Next Weekend
NASCAR has announced a major change to Cup Series practice beginning next weekend, replacing the divided-group format with a single 50-minute session.
A business system helped tame summer chaos in my home
I tried the Kanban method with my kids to make summer run more smoothly in our house. It's working.
House votes to limit stock trading by members of Congress
Lawmakers in both parties have longed championed the ethics proposal
U.S. Sen. Alex Padilla reintroduces Health Equity and Accountability Act
Along with other federal Democratic lawmakers, Padilla said the proposal to reduce health disparities has become more urgent after funding cuts
House passes bill to restrict lawmaker stock trading — but stops short of full ban
The House narrowly passed a bill to add new restrictions on lawmakers trading stocks after a partisan dispute resulted in a narrower proposal that stops short of an outright ban.
Trump science adviser urges lawmakers to pressure National Academies on climate
The president has demanded an investigation of the National Academies that could cut off government funding.
Reducing muscle protein activity strengthens bone health, study suggests
Osteogenesis imperfecta (OI), or "brittle bone disorder," is a connective tissue disorder that affects collagen, a protein that makes up much of the body's structure. There are more than 10 different ...
Angry Mobs Are Attacking Health Workers in Congo. It Will Only Make the Ebola Outbreak Worse
There have been dozens of attacks of health care providers amid an ongoing Ebola crisis in Congo. It’s expected to increase the death rate in what’s already one of the fastest-growing outbreaks.
Whitmer makes ‘science of reading’ training mandatory for Michigan teachers
Michigan elementary school teachers will be required to take literacy training by the 2031-2032 school year under a new law signed by Gov. Gretchen Whitmer
Whitmer makes ‘science of reading’ training mandatory for Michigan teachers
Michigan elementary school teachers will be required to take literacy training by the 2031-2032 school year, under a new law signed by Gov. Gretchen Whitmer Tuesday.
OpenAI’s High-Stakes, High-Touch Push to Make AI Work for Business
The AI model maker has formed a services company staffed with forward deployed engineers and a partnership program to help businesses get real value from their technology.
The Legend of Zelda Officially Returns With New Release Spring 2027
Nintendo might be working hard on The Legend of Zelda: Ocarina of Time remake, but another new release has been announced for Spring 2027.
Opinion | AI makes it easier to deny reality. Michigan politics are already suffering
Being caught on tape no longer ruins political careers — and policymakers, courts and media companies must act quickly to ensure accountability remains.
Blazers make sweeping cuts to broadcast team under Tom Dundon
The Portland Trail Blazers’ long-awaited sale finally went through via a $4.25 billion deal to private equity investor and Carolina Hurricanes owner Tom Dundon. However, since becoming the steward of the franchise, Dundon’s willingness to spend big appears to have dissipated. After taking control of the franchise just before the start of the NBA playoffs,…
Dozens of House Democrats reject bill fusing congressional stock ban with federal voter ID
The House voted on a legislative package that includes a partial ban on lawmakers trading stocks and a federal voter ID requirement.
'You sir, are the failure': Hegseth pressed by Democratic senator on Iran war plan
Defense Secretary Pete Hegseth faced bipartisan scrutiny in the Senate on Tuesday as lawmakers pressed him to explain the rising costs of the war in Iran.
Miyamoto on how Nintendo chooses which games to release, confirms Star Fox and Yoshi games happened because of The Super Mario Galaxy Movie
Famitsu published a new interview with Nintendo legend Shigeru Miyamoto this week, and one topic of discussion was the company’s software lineup. The Japanese brought up different games that have released on Nintendo Switch 2 so far such as the first 3D Donkey Kong game in almost three decades and a remake for Star Fox. Miyamoto was asked about the...
As Congress grapples with budget issues, OC business leaders urge lawmakers to renew ‘critical’ transportation funding
A bevy of federal transportation funding is set to expire this fall, which OC business advocates say could disrupt the regional economy if not reauthorized.
Three Atlanta Falcons Rookies Who Could Make an Immediate Impact
The Atlanta Falcons are coming off of an underwhelming 2025 season, finishing with an 8-9 record and falling just short of the playoffs. The Falcons and their new coaching staff looked to address holes and lack of depth at many positions including receiver, cornerback, and linebacker. Atlanta had six selections in this year's draft and although did not have a first round pick due to a trade with the Rams during the 2025 draft, selected three players that I believe could have an immediate impact.
Former Viking Kyle Rudolph: Private Equity ‘Great’ for the NFL
Private equity makes "these assets a little more liquid."
Memphis pizza shop says business is booming after refusing service to National Guard troops
Miles Tamboli says the Memphis Safe Task Force makes the city less safe, and his pizza shop is seeing a surge of local supporters after the boycott call.
Best-selling games in the U.S. for June 2026 - Star Fox makes the top 5
Circana has released a listing of the top ten best-selling games in the U.S. for the month of June 2026. Nintendo will be happy to see that Star Fox made the list. In fact, it was the fourth best-selling title of the month. Another game that’s present for Nintendo is Tomodachi Life: Living the Dream. It barely dropped – it...
WhatsApp adds Apple CarPlay and Android Auto upgrades, iPad sign-ups, and more
WhatsApp on Apple CarPlay and Android Auto will let users hear and reply to messages, make calls, view their call history, and access favorite contacts hands-free and right from their car's screen.
Opinion: Michigan’s businesses need more CPAs. Lansing shouldn’t delay the solution.
State lawmakers should move quickly to enact legislation creating an additional pathway to CPA licensure.
Inside the "We Buy Houses" Business
Have you ever gotten a text asking if you'd sell your house? Or maybe someone called out of the blue wanting to buy a property you didn't even know was connected to your name. In this episode of Entrepreneurial Shades of Gray, Dani and Chelsey sit down with Rhen Bartlett, CEO of Heartland Buys, to answer the questions so many homeowners have. How do these companies find you? Why do they target certain properties? And when does selling directly to a home buyer actually make sense? From inherited homes and rental properties to fixer-uppers and probate, Rhen pulls back the curtain on an industry most people know very little about. He also shares red flags to watch for and practical advice to help homeowners make informed decisions when they're approached about selling.
Max Muncy ties Ron Cey in Dodger home run history
Max Muncy was the hero for the second time over the Dodgers’ last five games, smashing a two-run home run against Zack Wheeler to make the difference in a 2-1 win on Tuesday. Muncy continues to climb the franchise home run list, as his blast on Tuesday was the 228th home run hit as a […]
From Paper to Action: How Systematic Monitoring Can Help Health Benefits Packages Deliver on Their Promise
Health Benefits Packages (HBPs) can be a strategic tool to advance Universal Health Coverage. But their impact depends not only on the services included, but also on whether people effectively receive those services with adequate quality and financial protection. It also depends on the factors behind implementation gaps. While there is no shortage of guidance for using evidence-informed priority-setting approaches, less attention has been paid to monitoring whether, how, and why HBPs deliver (or not) in the real world. This gap matters, particularly in the context of stagnating progress towards Universal Health Coverage, because it leaves policymakers in the dark: Are HBPs delivering on the promise made to the population? If not, why, and what corrective action can be taken?
The Bear’s Den, July 22, 2026
The Chicago Bears and the Dog Days? Sure, lets make a list about it!
West Virginia women can't afford another barrier to basic healthcare
For decades, women in West Virginia have learned to make do with less. Less access to healthcare. Less access to specialists.
Commanders 53-man roster prediction features tough decisions
The Commanders have some big decisions to make over the next month, so let's predict what that could look like in our latest projection.
Does the science of peptides live up to the hype?
Synthetic peptides are getting some serious hype, from fitness influencers on your FYP to people seeking new options for chronic conditions. And while the human body already makes peptides, like insulin and the hormone oxytocin, most of the viral synthetic peptides are not approved by the Food and Drug Administration. Scientists say that raises some big concerns about safety and efficacy. So ahead of this week’s FDA meeting to discuss seven commonly used peptides, we get into the science with health reporter Sarah Boden.Interested in more science behind health trends? Email us your question at shortwave@npr.org.Support public media with NPR+ and enjoy perks for over 25 podcasts like this one. It includes perks like bonus episodes, early access, archive access, curated playlists and sponsor-free listening. Learn more at plus.npr.org.
Cubs BCB After Dark: Would you drink the Hader-ade?
The late-night/early-morning spot for Cubs fans asks if the Cubs should make an offer for Josh Hader.
Bucs' Trotter Named Training Camp ‘Rookie to Watch’
As Todd Bowles faces a make-or-break season, second-round pick Josiah Trotter emerges as the heir to Lavonte David’s legacy in a revamped Tampa Bay defense.
'It makes me different': Meet the women breaking world records in lumberjack sports
The BBC finds out what is driving the sports' increasing popularity with women and what it takes to be the best.
Garrett Crochet makes tough admission amid Red Sox turnaround
The Boston Red Sox have been without star pitcher Garrett Crochet since April 25th due to a lingering injury issue.
Saudis Reach Deal With U.S. That Could Let Them Enrich Nuclear Fuel
U.S. lawmakers and Israeli officials have expressed opposition to such a plan, to be announced Wednesday, fearing that the kingdom could use a civilian nuclear project to develop nuclear weapons.
Patriots Make Harold Landry Roster Move Amid Injury Concerns
The New England Patriots are getting ready for training camp, and they have received a big update on Harold Landry's status before the action gets underway. The post Patriots Make Harold Landry Roster Move Amid Injury Concerns appeared first on HEAVY.
3 newsy must-reads on AI in healthcare (plus 3 bonus picks)
1.) Some clinical AI has a fuzzy ROI. That doesn’t mean it shouldn’t be reimbursed. 2.) What makes biomedical research different from other sectors where AI has been quickly adopted? 3.) Unmoved by enthusiasm, health execs are making AI decisions around organizational priorities.
Patriots make three roster moves ahead of training camp
The Patriots reportedly made a slew of roster moves before the start of training camp.
AG James: Owners of Newburgh apartments must make repairs, refund tenants
New York Attorney General Letitia James announced a settlement in a lawsuit filed against the owners of the Kenney Apartments.
Florida Gators Legend Tim Tebow Makes Major Career Move
Former Florida Gators superstar quarterback Tim Tebow has made a major move in his career.
Michigan, LSU To CFP? Ranking The 10 Teams Most Likely To Make Debut In 12-Team Format
Here are the 10 teams FOX Sports' Joel Klatt believes could make their first appearance in the 12-team College Football Playoff in 2026.
Broward Health hosts 1st Bump, Baby and Beyond Fair to help expectant parents
Broward Health is working to make preparing for a baby a little less intimidating by connecting expectant families with resources, doctors and information before delivery day.
House lawmakers question sports prediction markets as tribes defend gaming authority
House lawmakers examined sports prediction markets as tribal leaders argued federally regulated event contracts threaten tribal gaming authority and consumer protections.
Dave Roberts Makes Wild Trade Deadline Statement Amid Skubal Rumors
Los Angeles Dodgers manager Dave Roberts made an eye-popping claim about the Dodgers' status at the trade deadline.
Your Startup Might Be a Parasite. Here Are the 4 Warning Signs
Humans generally abhor parasites, but we make exceptions for businesses.
AI and the rise of the universal entertainment app
Over the past decade, streaming platforms competed by dominating individual formats like music, video, podcasts, or audiobooks. Now, as AI makes it easier to create, organize, and recommend content, those distinctions are fading, pushing companies like Spotify, Netflix, YouTube, and TikTok to become all-purpose entertainment destinations instead.
AI and the rise of the universal entertainment app
Over the past decade, streaming platforms competed by dominating individual formats like music, video, podcasts, or audiobooks. Now, as AI makes it easier to create, organize, and recommend content, those distinctions are fading, pushing companies like Spotify, Netflix, YouTube, and TikTok to become all-purpose entertainment destinations instead.
Why have political double standards gotten worse?
Are double standards becoming the norm in American politics? In this episode of “Make It Make Sense,” Carine Hajjar and Brad Palumbo, an independent journalist and YouTube creator, break down the growing fractures on both the left and the right. They discuss recent Senate races involving Graham Platner and Abdul El-Sayed; the controversy surrounding Ken Paxton in Texas; and how media echo chambers, viral clips and conspiracy theories are pushing the country further apart.
Whitmer makes ‘science of reading’ training mandatory for Michigan teachers
As Michigan struggles with low literacy test scores, leaders are putting in a new training requirement for elementary teachers.
2026 College Football Playoff Odds: Irish Heavily Favored To Make Field
College Football Playoff odds have hit the market. See which squads are favored to make the 12-team postseason tournament.
Rich Paul on LeBron James decision: ‘Nobody knows nothing’
If you are waiting for LeBron James to make his free agency decision, you might want to get comfortable. The basketball universe is waiting for James to decide where he will play the final year(s) of his NBA career after leaving the Los Angeles Lakers at the end of the 2025-2026 season. There are several…
Apple’s rumored ‘Upgrade’ program brings lease-to-own pricing for iPhones, Macs, and iPads
Can a new upgrade program make up for higher prices?
'Double Helix’ artwork illuminates the beauty of science in motion
Near the main entrance of The University of Texas at San Antonio’s Health Science Center campus, a striking metallic “Double Helix” sculpture greets thousands of drivers each day as they make their way through the South Texas Medical Center — a metropolis of discovery, education, research and innovation. Rising skyward, the angled aluminum sculpture […]
Kendrick Perkins makes pitch for LeBron James to join ESPN
The Miami Heat? The Cleveland Cavaliers? The Philadelphia 76ers? The Golden State Warriors? Where will LeBron James land in NBA free agency? Kendrick Perkins has another idea altogether for the unrestricted free agent: ESPN. On Monday’s edition of NBA Today, the ESPN analyst and 2008 NBA champion made his pitch for James to join the…
Instagram will let users endlessly swap the audio on old posts
Recent features make sense for creators — not so much average users
New Mexico lawmakers express frustration with long process to rebuild behavioral health system
New Mexico lawmakers expressed frustration with the lengthy process of rebuilding the state's behavioral health system across 13 regions.
Cam Schlittler Praises Aaron Boone's Leadership Amid Yankees' Playoff Push
The New York Yankees are looking to get hot out of the All-Star break. Since returning, they've gone 2-2, but have picked up back-to-back wins over the Los Angeles Dodgers and Pittsburgh Pirates. The Yankees are aiming to make a third straight postseason appearance.
As Garmin Cirqa launches, should Apple make a fitness band or ring?
The Apple Watch is undoubtedly one of the most capable wearables on the market, but not everyone wants a device...
Ryan Clark addresses ESPN ouster in social media post
Ryan Clark took to social media on Tuesday to make his first comments since being laid off from ESPN on Monday.
The Xteink X4 Pro could be the tiny e-reader of your dreams
Xteink makes its pocket-sized e-reader even better with a touchscreen and front light.
A touchscreen and light make the new X4 Pro the best version of Xteink’s tiny e-readers
The X4 Pro is Xteink’s best pocket-friendly e-reader yet.
5 college football coaches on the hot seat in 2026
Every college football season comes with pressure. But for some head coaches, the 2026 season could be make-or-break. Expectations have never been higher. With the expanded College Football Playoff, bigger NIL budgets, stronger recruiting classes and heavy use of the…
Steam Deck sales tanked after Valve increased the price, latest estimates suggest decline of more than 75%
A new report suggests that Steam Deck sales have dropped significantly following Valve's price increase due to industry shortages.
Holland & Knight Health Dose: July 21, 2026 | Insights
U.S. Congress races toward the August 2026 recess as lawmakers advance healthcare, FDA and CMS priorities, appropriations, transparency measures and reimbursement policy.
The Witcher 3's Big New Expansion Makes Its Debut at Gamescom Opening Night Live
Songs of the Past shows itself
Tuesday letters: Voter outreach, farewell, Roan Plateau drilling and national politics
Get out the vote As the November elections approach, we are reminded that democracy depends on active participation. Voting is one of the most important ways citizens can make their voices heard and help shape...
Mercedes reveals ultra-luxe SUV and U.S. studio for custom vehicles
The automaker pulled the wraps off a 2027 Mercedes-Maybach GLS and introduced American customers to its Manufaktur customization program.
Michigan extends key tax breaks for billions of dollars of real estate development in Detroit
Real estate developers are breathing a sigh of relief now that state lawmakers have agreed to an extension of two key property tax abatements used for projects around Michigan.
Samsung Launches Health Assistant Beta — First Fully Integrated AI-Powered Personal Health Assistant
Today, health information is often fragmented across multiple devices, apps, and services, making it difficult for people to build a complete understanding of their overall wellness. While access to health data has never been greater, many users still struggle to interpret what their data means and understand how they can make meaningful changes in their […]
Yankees news: Trade Deadline previews
Domínguez, Jones headline Yanks trade chips; three changes the team can make now; Clarke Schmidt faces live hitters
IDP Prospects Flying Under The Radar
Steve Hungarter makes his debut with The Huddle and discusses five of his favorite undervalued IDP prospects.
Freedom, trust and the future of science: Nobel laureates reflect on the ideas shaping tomorrow
Behind every scientific discovery are years, sometimes decades, of fundamental research, failed experiments, uncertain funding, international collaboration and the freedom to pursue questions without knowing where they might lead. The Nobel laureates recently gathered at the 75th Lindau Nobel Laureate Meeting in Germany argued that scientific breakthroughs depend on far more than brilliant ideas alone. Those conversations unfolded against the backdrop of Russia’s full-scale war against Ukraine, ongoing conflicts in the Middle East and growing geopolitical competition. The question running through the discussions was therefore broader than science itself: what conditions make discovery possible? ‘Europe is a space of freedom’
LI business leaders press affordability needs in D.C. visit
A team from the Long Island Association met with lawmakers on Capitol Hill to mark the group's 100th anniversary,
Nintendo says it has no legal duty to pass its U.S. tariff refunds on to consumers
Nintendo is asking a court to dismiss a proposed class action suit that was filed this past spring by gamers who say the Mario maker is breaking the law if it doesn’t pass on its U.S. tariff refunds to consumers. Those consumers “received exactly what they bargained and paid for” when buying price-hiked Nintendo goods last year, the company said in a filing on Monday in the case of Hoffert et al v. Nintendo. “Plaintiffs are not entitled to a rebate simply because of intervening legal developments related to tariffs.” Nintendo increased the price of Switch 2 controllers and the original Switch last year, following the imposition of globe-spanning U.S. tariffs (tariffs described by Nintendo’s lawyers on Monday as “sweeping” and “constantly changing”). This past February, the U.S. Supreme Court ruled that the tariffs were illegal. A month later, Nintendo sued the U.S. government to get a refund. And in April, gamers filed the class action claim against Nintendo in Washington, saying it would be illegally double-dipping if it made money from tariff-hiked sales and then from a refund. The gamers sought relief for anyone in the U.S. who bought price-hiked Nintendo items between February 2025 and February 2026. “The common thread among Plaintiffs’ claims is that it is somehow ‘unfair; that Nintendo has not retroactively adjusted its prices for completed sales in response to the outcome of the tariff litigation,” the company’s lawyers wrote in today’s motion to dismiss. “But that is now how commercial transactions work.
Atlanta Braves Make Correct Decision With Ronald Acuna Jr.
The Braves have a plan, and it's the right one.
Hospital food gets a healthy makeover from celeb chef: 'Food is medicine'
After three years of rethinking hospital meals, Michelin star chef Geoffrey Zakarian is swapping boxed shakes, seed oils and sugar for fresh comfort food, smoothies and protein-rich dishes built around the idea that food can help with healing.
The New Mercedes-Maybach GLS Debuts With More Power, Better Style
The 2027 Mercedes-Maybach GLS 680 now makes 603 horsepower. It goes on sale later this year.
Experts agree at landmark event that simulation should be built into health system
On 15 June 2026, over 80 representatives from simulation societies, ministries of health, hospitals, universities, international organizations, professional associations and industry partners met at the WHO Academy in Lyon for a joint event of WHO and the Society for Simulation in Europe (SESAM). Together they tackled a pressing question: how can simulation move from isolated initiatives to systematic integration within health systems? The consensus was clear: simulation is no longer a niche educational tool. Beyond training, it strengthens health systems by improving quality of care, patient safety, workforce preparedness, team performance and organizational resilience.Participants agreed the evidence for simulation’s value no longer needs to be demonstrated, but that implementation remains fragmented and too often dependent on individual local champions. Bridging that gap, they said, means both generating further evidence and raising awareness among decision-makers.Discussions pointed to a shared path forward. To achieve scale and lasting impact, simulation must be embedded in national policies, workforce development plans, education systems and financing mechanisms. No institution can do this alone; stronger collaboration between governments, health institutions, academia, professional societies, international organizations and industry partners will be essential.“At the WHO Academy, we see simulation not simply as a training methodology but as a strategic tool for capacity-building, workforce readiness and stronger health systems,” said Dr Bart Janssens, Unit Head, Health Learning and Capacity Building. “This event is not only about discussion; it is about moving from ideas to action.”As health systems worldwide face workforce shortages, growing complexity of care and rapidly evolving competency needs, participants concluded that the question is no longer “Why simulation?” but rather how to scale it, how to sustain it, and how to ensure it becomes an integral part of stronger health systems.Looking aheadThe event marked the beginning of a collaborative effort rather than the end of a conversation. Over the coming weeks, WHO and SESAM will consolidate the discussions, recommendations and priorities that emerged, with a joint WHO–SESAM report to be published soon.
WHO marks 25 years of Research4Life, advancing access to scientific knowledge in more than 120 countries
The World Health Organization (WHO) today marks the 25th anniversary of Research4Life, a public-private partnership that provides researchers, educators, health professionals and policy-makers in low- and middle-income countries with affordable or free access to scientific knowledge.
Phillies actively looking to trade for back-end starting pitcher
The Phillies are looking to trade for a starting pitcher. If they can’t make a deal before Saturday, they could bring up Brian Keller from Triple A.
UFC Freedom 250 Fails to Knock Out The Ratings
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) If UFC fans wanted one image to say, “Hey, Paramount+ is crushing it with their UFC rights deal,” I could provide that image. Here it is: (Reminder: this is my creation of the Nielsen Top 30, since Nielsen doesn’t combine the lists or include sports. I take all three lists and combine them. Some streaming TV shows probably have higher ratings than many of the films on this list.) Look at that! UFC Freedom 250 is number one! It topped the Nielsen “Top 30” list for shows and films that made the top ten the week of 15-June. So if you’re a UFC fan or supporter of Paramount+, that’s the good news for you this week. This program topped the ratings charts for one week. Everything else is bad news, or at least a huge caveat to that story, which I’ll explain today in the first part of this week’s Streaming Ratings Report—for the weeks of 8-June and 15-June—which is a double issue since I’ve been writing on a bunch of topics recently. UFC Freedom 250 is one of the biggest streaming events of the year, and super relevant to Paramount+’s strategy, so it merited its own article. Let’s dive in! (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of June 8th to June 21st 2026. You can find a link to my terminology here.) Subscribe Check Out My Interview on UFC 250 at MMA Draw After you read this article, if you want even more thoughts on UFC and Paramount-Skydance/Paramount+, I did a written interview with MMA Draw. They asked me to answer some questions about UFC Freedom 250, and I was happy to chat with them. Find it here: [ The MMA Draw Newsletter Did Paramount really overpay for the UFC? What the data tells us so far If you know the history of American television, you also know that combat sports is often a leading indicator of the future… Read more a day ago · 10 likes · 1 comment · Nate Wilcox and Zach Arnold ](https://www.themmadraw.com/p/did-paramount-really-overpay-for?utm_source=substack&utm_campaign=post_embed&utm_medium=web) I never thought I’d need a combat sports newsletter in my life, but the good folks at MMA Draw publish an excellent one on UFC, MMA, pro wrestling, boxing and more, analyzing both the sports themselves and the politics, economics and antitrust issues that impact them. Check the article and their newsletter out! Paramount+ Has Its Best Sporting Event of All Time…But Was It Worth It? Before we look at the UFC Freedom 250 data in particular, let’s talk about what we can’t say. Namely, let’s start with the lack of comparisons. First off, I’d love to put a chart out comparing this fight to past UFC fights on Paramount+…but we don’t have the data. This is the first time we’ve gotten Nielsen data about a Paramount+ UFC fight. As far as I can tell, Paramount provided data for the first fight, but it was a proprietary datecdote (saying it had “an average minute audience” of 5 million “views”) and then, for two fights, we got the linear viewership numbers when they aired on CBS, but no streaming data. Everything else was crickets. We also can’t compare this fight to other fights/combat sports on streaming, in particular the MMA and boxing, because Netflix also didn’t use Nielsen to track those events, opting for TVision and VideoAmp, respectively. (This isn’t Paramount’s fault, but does still suck.) We also can’t compare to UFC’s fights that used to be on ESPN+, since we don’t have any data for that, plus Disney+ didn’t have marquee fights. The comparisons would not be apples-to-apples. Can we compare to past Pay-Per-View fights? Absolutely not. The comparisons would absolutely NOT be apples-to-apples. That didn’t stop Paramount+, though, who bragged that their UFC events have reached drastically more people than past PPV fights. Duh. Sorry, but I gotta make this point again. A basic tenet of economics is that the cheaper something becomes, the more people consume or buy it. That’s Econ 101. (Sometimes pundits call things “Econ 101” that are actually like Econ 210 or even PhD-level economics, but no, this is really like first or second class basic economics.) Yet I still see one analytics firm consistently say that more people watch films on streaming than PVOD proves streaming which means that the streaming window is more valuable than the PVOD window. No, it’s not! Same thing here. Pay-Per-View events back in the day could be really, really, really expensive! So whole groups of people pitched in to buy them. That increased the perceived value of, say, the Mike Tyson fight. Or a UFC numbered event. So yes, the fact that Paramount+ makes numbered UFC fights essentially “free” if you’re already a Paramount+ member means consumption will go up. Obviously. Same for Netflix and their boxing matches. They’re talking about fights that used to cost consumers, in some cases, $50 in 1996…which is over $100 in today’s dollars. Over 1.6 million people paid that to watch the Tyson-Holyfield fight! Again, streaming is essentially “free”. Or $10 to $20, depending on what streamer we’re talking about and what tier you’re on. No wonder more people are “watching”. (Plus, Nielsen’s out-of-home viewing also helps these numbers.) UFC Freedom 250 Did Well…But I Have A Lot of Worries So what can we compare the fights to? Well, the good news is Nielsen put out that the fight averaged 7.0 million viewers for UFC Freedom 250, which is a solid number for a fight. We also know the length, at roughly 4 and a half hours. (I saw different run times, but this seems to be the consensus considering it started at 8 pm, had a delay and then finished after midnight on the East Coast. If you assume a shorter run time, then yes, the total hours viewed would go down.) That means I have the two numbers needed to add this to my Nielsen database. And then…I can compare this viewership to the NFL: And, uh, not great. But also within striking distance, mainly because the runtime for this event was so long. I’d also add that this event had viewership equal to a regular season NFL game on streaming, but if anything, it was more comparable to an NFL playoff or Super Bowl-esque event. And you can compare viewership to the top football games on broadcast, cable and streaming, and it’s not impressive at all: We can also compare it to other sports that week, including the NBA Finals and start of the World Cup: Again, not great. The NBA generated roughly four times as many average viewers each game for its NBA Finals. The World Cup has similarly big numbers. Also, that’s just a tiny fraction of the 25 most watched sporting events each week. The NBA, NHL and FIFA World Cup had many, many more games racking up hours. We could also compare this to other streaming programs to get an idea of “is this a good investment?” and here is how it ranks compared to other top Paramount+ programs: The worry here? Well, unlike scripted programming, which has rewatchability, older fights/sporting events have very little library value. Very, very few people are rewatching these fights, especially years from now. Paramount has also released datecdotes bragging about their subscriber numbers. Earlier this year, they claimed that the first UFC fight on Paramount+ brought in 1 million subscribers. Then, in their quarterly earnings report, they only ended up with 700K subs. Not great! They claimed they dropped lower-value international subscribers, but that’s why I tend to discount subscriber additions when they’re leaked to the press.1 I expect we may see a bump again for UFC Freedom 250, but I’d caution using subscriber growth so soon after these events to judge the success, since new subs with high churn (see Peacock) aren’t great either. Also, analysts often want to attribute all subscriber growth to their favorite/pet show, and that just doesn’t make sense. The biggest caveat for UFC Freedom 250 and Paramount’s very first UFC marquee event is that these could be high watermarks for the sport. UFC Freedom 250 had an incredible amount of earned media coverage compared to most UFC fights. I mean, it had wall-to-wall national news coverage in the lead up to the event. (The first fight also had a lot of promotion from Paramount since it was first.) Other fights could reach this bar—say the Conor McGregor return to the Octagon—but they’ll be fewer and far between. Was This Deal Worth It? All to ask: is this Paramount deal worth it? In this case, I think the UFC Freedom 250 numbers are more distracting than helpful. This fight did well and compares well to other top sporting events. But we know that the first marquee event was at least a third smaller, if Paramount’s own data is to be believed. And it’s likely the other fights are much, much, much smaller. And then you get to the paycheck that Paramount-Skydance paid. FIFA’s World Cup cost about the same for Fox, but clearly generated multiples more total viewership. (Though it’s only every four years.) The NBA is much more expensive, but until the playoffs, they likely didn’t pay for itself. Even still, Disney, NBCUniversal and Amazon Prime Video likely overpaid. So, in that context, the NBA may be an overpay that makes the UFC look not so bad. But two overpays don’t make an underpay, to paraphrase the old cliché about wrongs and rights. And looking at UFC Freedom 250 as the likely ceiling of MMA on Paramount+, Paramount-Skydance likely paid too much. Share 1 I would love regular reports on subscriber additions by programs, but as is, it’s mostly leaked or rumored in haphazard ways.
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