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Apple announces A20 Pro chip with 2nm design and major performance gains
Apple today unveiled the A20 Pro, its first chip built on 2nm technology at its “Surprise and Shine” event, bringing major CPU, GPU, and AI upgrades to the iPhone 18 Pro lineup.
Apple raises iPhone prices for new Pro models
Apple unveiled the iPhone 18 Pro and Pro Max at its launch event. Prices start at $100 more than the previous models.
Apple unveils AirPods 5 with upgraded noise cancellation, more
Today during its iPhone 18 Pro event, Apple announced the next generation AirPods 5 with improved active noise cancellation.
iPhone 18 Pro can authenticate that your photo wasn't edited with AI
Apple is introducing a new Reference Image feature as part of the new iPhone 18 Pro, which digitally authenticates that...
Apple launches iPhone 18 Pro with upgraded camera
Apple's new iPhone 18 Pro lineup upgrades the camera and comes in burgundy.
iPhone 18 Pro Has Apple's Fastest Lens Yet Thanks to Variable Aperture
iPhone 18 Pro promises to be Apple's best iPhone camera ever. By a lot.
iPhone 18 Pro and 18 Pro Max Both Have Crazy Battery Life
No regular iPhone 18 this year. Just two Pro models.
Apple Unveils A20 Pro as First 2nm Smartphone Chip
Apple today revealed the A20 Pro chip in the iPhone 18 Pro and iPhone 18 Pro Max, built on a brand new architecture using 2nm process technology. Apple described the A20 Pro as "an exceptional chip that sets a new bar for mobile computing". The chip has a 6-core CPU design with two new super cores that Apple says are up to 20% faster, calling them "desktop class" and "the fastest in any smartphone," alongside four new efficiency cores.
Apple Reveals iPhone 18 Pro Models Will Be Available in Four New Colors
Apple at its annual fall iPhone event has revealed that the new iPhone 18 Pro and iPhone 18 Pro Max models will be available in four new colors. Apple describes the new colors as a Deep Black, a refined Silver, a new Glacier Blue, and Burgundy – calling the latter a "sophisticated and unique new color" that's obviously meant to be a successor to the iPhone 17 Pro's Cosmic Orange.
All New iPhone 18 Pro and 'iPhone Duo' Colors Leaked
Ahead of Apple's annual iPhone event at 10 a.m. Pacific Time today, Bloomberg's Mark Gurman has leaked all of the color options for the iPhone 18 Pro, iPhone 18 Pro Max, and the first-ever foldable iPhone named the iPhone Duo. iPhone 18 Pro and iPhone 18 Pro Max color options:Black Light Blue Burgundy Silver Burgundy has also been described as Dark Red or Dark Cherry.
These are iPhone 18 Pro’s colors, says Mark Gurman
Mark Gurman has revealed plenty of last-minute leaks before the Apple event, and his latest shares colors for iPhone 18 Pro and Pro Max.
Apple event live updates: New CEO to debut first foldable iPhone, new watch series, and more
Follow Apple’s Sept. 9 event live for new product announcements, prices, release dates and the company’s first launch under CEO John Ternus.
As Apple prepares to make a splash, a brief history of foldable phones
The first iPhone in 2007 mainstreamed touch-screen technology, years after it was developed. Now Apple is betting its maiden foldable phone can do the same for a format stuck in a niche despite years of efforts from Samsung and Chinese rivals like Huawei.
Apple Shares Mysterious Teaser Video Before 'iPhone Duo' Event Today
Apple will be holding an event today starting at 10 a.m. Pacific Time, with the company expected to unveil new iPhones and much more. Ahead of the event, Apple's new CEO John Ternus just shared a mysterious teaser video. The short clip appears to show a beam of light that is shining onto the edge of an iPhone. The light is coming from a hexagonal shape that changes size, which could hint at the iPhone 18 Pro's rumored mechanical aperture upgrade.
John Ternus posts mysterious video ahead of iPhone 18 Pro unveiling
John Ternus, ahead of his first product unveiling as Apple CEO, has posted a video teasing what may be iPhone 18 Pro’s new camera feature.
Apple reportedly offering trade-in incentive to encourage iPhone upgrades
We’re expecting today’s shiny new iPhones to be accompanied by price raises, even if they aren’t as painful as initially...
Leaked Video Shows iPhone 18 Pro's 3-in-1 Dynamic Island in Action
A leaker has activated Apple's upcoming three-item Dynamic Island mode inside the iOS 27 simulator, offering the first video demonstration of the new iPhone 18 Pro feature. The leaker, known as pdfu, posted a video showing the Dynamic Island toggling between three simultaneous Live Activities, matching what Bloomberg's Mark Gurman described in his report earlier today. "The new Dynamic Island with 3 items is already supported in iOS 27," pdfu wrote.
UConn Student Justin Fargo Went from Family iPhone-Fixer to Small Business Cybersecurity Champion
'There is a massive shortage of security professionals, and the opportunity for information security-related roles is only increasing'
iPhone 18 Pro Details Purportedly Leaked By Verizon's AI Assistant
A series of screenshots shared with MacRumors today seemingly show Verizon's AI chat assistant answering detailed questions about the iPhone 18 Pro and iPhone 18 Pro Max, just hours before Apple's announcement event. The screenshots were shared privately with MacRumors by X user "mehrtosh," who says the responses came from the "Ask Verizon" AI assistant built into the carrier's app.
Foldable iPhone Duo to Come With Apple Pencil Support
Apple's foldable iPhone Duo will come with Apple Pencil support, reports Bloomberg's Mark Gurman. Gurman previously claimed that Apple had prototyped a dedicated Apple Pencil for its foldable iPhone that was "stubbier than the versions for iPads" and "designed to magnetically attach and charge on the side of the device," but he said it was unlikely that the accessory would be released.
Samsung 'advice' to Apple suggests it fears the build quality of the iPhone Duo
Samsung says it welcomes Apple’s entry into the foldable smartphone market, although the company appears to feel threatened by the...
Apple’s (AAPL) “Surprise and Shine” Event Tests Its Foldable iPhone Against Huawei and Xiaomi
Wall Street sees Apple Inc. (NASDAQ:AAPL) entering a significant hardware cycle ahead of its “Surprise and Shine” event streaming live on Wednesday, September 9, 2026. Bank of America, in particular, expects a broad slate of new Apple devices led by new iPhones and a Foldable iPhone. On September 8, BofA Securities analyst Wamsi Mohan reiterated a […]
Apple expected to unveil first folding phone, with new CEO Ternus in command
Apple is widely expected to unveil a pricey folding iPhone at a launch event on Wednesday at its Cupertino, California, headquarters.
Apple to unveil latest iPhone lineup
Apple is unveiling its latest generation of iPhones on Wednesday at an event headlined by new CEO John Ternus, who took over from Tim Cook on Sept. 1.
New Apple CEO to face first test with foldable iPhone launch
Apple is expected to unveil a slew of new and updated devices, including a long-rumored foldable iPhone, when it holds its annual late-summer hardware event on Wednesday in Cupertino, California.The tech giant is expected to finally reveal a long-awaited foldable iPhone, currently rumored to be called the iPhone Ultra, which will start at $2,000, according to reports.
Apple adds 37 hardware identifiers ahead of ‘Surprise and Shine’ event
Apple has added new hardware identifiers for iPhones, iPads, Macs, and other devices, some of which could be announced as soon as tomorrow.
Apple wanted the iPhone Ultra to cost $1,999, new report says
But the RAM apocalypse intervened. Apple is holding its big annual iPhone launch event on September 9, and it's widely expected to unveil the iPhone Ultra...
Apple event expected to deliver foldable iPhone and debut of new CEO John Ternus
Apple Releases iOS 26.6.2
Apple today released iOS 26.6.2 with a fix for "an issue that prevents downloading a software update over a cellular connection". The minor software update is rolling out now for the iPhone 11 series and newer. To update your iPhone, open the Settings app and tap on General → Software Update. It might take a few minutes until the update is visible to everyone. iOS 26.6.2 arrives approximately three weeks after iOS 26.6.1, which delivered security fixes.
How to watch Apple's foldable iPhone announcement
Apple's annual iPhone event will stream live on September 9 at 10 AM PDT, and we're expecting big news.
Apple releases iOS 26.6.2 for iPhone, here’s what’s new
On the eve of its big iPhone launch event, Apple has just released a new iOS 26.6.2 software update for...
Dbrand already has iPhone Ultra cases, spoiling Apple's surprise
Dbrand is getting the jump on the worst-kept secret in the smartphone world.
Apple Event Tomorrow: iPhone 18 Pro and iPhone Ultra Cheat Sheet
Apple's biggest event of the year is almost here, and all eyes are on Cupertino. With the first foldable iPhone expected to headline Apple's "Surprise and Shine" event on Wednesday, September 9, at 10:00 a.m. Pacific Time, the rumor mill has been running full throttle, fuelled by the biggest single design change in the life of the iPhone.
Apple Event 2026 Live: The First Foldable iPhone, iPhone 18 Pro, Apple Watch 12 and More
We're counting down to Apple's Sept. 9 unveiling of the foldable iPhone Ultra. It's the first keynote helmed by new Apple CEO John Ternus and expected to be Apple's biggest event in years.
Apple Falls Before Ternus's First $54 Billion iPhone Test
Tomorrow's launch must turn premium hardware into evidence that Apple can close its AI gap.
Chinese giants Xiaomi, Huawei race to get ahead of Apple’s rumored foldable iPhone
Xiaomi and Huawei launched new foldables ahead of Apple’s event, where the company is rumored to unveil its first foldable iPhone.
Here’s Samsung’s Advice for Apple and Its Upcoming Folding iPhone
The competition is “absolutely welcome” by the pioneering Korean giant, but Samsung warns that the device’s “weight” is crucial.
Apple’s new CEO John Ternus expected to debut foldable iPhone at event Wednesday
Apple will kick off a new era on Wednesday when CEO John Ternus takes the stage for the first time for the company’s annual iPhone launch event.
A folding iPhone was Tim Cook's decade-long passion project
For a man known to not be a product guy, it was Tim Cook who pushed hard for 10 years to perfect a foldable iPhone before he stepped down.
Apple to make first big change to iPhones in years
Apple’s new phone will test its ability to take niche products and technology into the mainstream. Foldable smartphones still make up only a tiny slice of the smartphone market.
Apple will quickly become a dominant player in folding phones
Counterpoint Research has predicted that global foldable phone shipments will surpass 100 million units by the end of this year,...
WeChat Zero-Click Worm Took Over Accounts on iPhone and Android via Incoming Calls
A WeChat worm demo took over iPhone and Android accounts through incoming calls from existing contacts; Calif says Tencent blocked the exploit.
Apple to Make First Big Change to iPhones in Years
Fans of the company’s products widely believe it will unveil a folding smartphone at its annual launch event on Wednesday.
Xiaomi 18 Fold hands-on: An attractive 'mid-size' foldable with powerful specs
Xiaomi's impressive-sounding new foldable arrives on the eve of Apple's big foldable iPhone event.
Some people are worried Apple's folding iPhone design could present a brand new health risk
Move over, 'iPhone pinky'.
Chinese tech giants Huawei and Xiaomi launch new foldable smartphones ahead of Apple event
The launches come ahead of Apple’s unveiling of its latest iPhone series on Wednesday, with expectations high that it could also introduce a foldable phone.
9to5Mac Overtime 080: Six new Apple products
Fernando connects from IFA in Berlin to discuss Apple’s forthcoming iPhone Ultra, alongside the five other products that will be...
New iPhone 18 Pro leak suggests several truly professional camera features
iPhone 18 Pro could get unprecedented advanced camera features.
Apple's first foldable iPhone is set to debut Wednesday -- and all eyes are on new CEO John Ternus
Huawei Has a New $3,000 Trifold, Just in Case Apple's Foldable iPhone Wasn't Expensive Enough for You
The Huawei Mate XT 2 refines the company's trifold smartphone and picks up some pointers from Samsung along the way.
Gibson Gives strikes the right chord with Vanderbilt Health for healing
Gibson Gives has donated five Epiphone acoustic guitars to the Vanderbilt Musicians and Performing Artists Clinic.
Apple is packing more pro photography tools into iOS 27
Apple appears to be preparing a slate of more advanced photography tools for the iPhone, including exposure scopes, focus peaking, and expanded manual focus controls.
Five iPhone 18 Pro Camera Features Seemingly Leak in Code
Apple is working on a broader set of Camera app improvements in iOS 27 it has announced, according to a new deep dive from MacRumors forum member "pdfu". iOS 27 beta code apparently points to five features that could arrive alongside new iPhone models this week or in a future software update: Exposure scopes: The Camera app can display a waveform or histogram to help judge exposure while shooting.
Xiaomi Announces Foldable iPhone Rival
Xiaomi today officially announced the 18 Fold, its first wide-format foldable, at a product event in China, two days before Apple is expected to unveil its own first foldable iPhone. The Xiaomi 18 Fold uses a similar wide-folding design to the Samsung Z Fold8 and Apple's upcoming foldable iPhone. It features a 5.38-inch outer display and a 7.58-inch inner display, both with 120Hz LTPO technology and 4000 nits of peak brightness.
iPhone 18 Pro appears to show new colors in a retail store, but likely fake
A video shared by a leaker with some track record appears to show two of the new iPhone 18 Pro...
iPhone 18 Pro: Nine Reasons Not to Upgrade This Year
Apple is set to unveil new iPhone 18 Pro and iPhone 18 Pro Max models on Wednesday, September 9, and the devices are expected to feature a design that's largely similar to the iPhone 17 Pro models, with a peppering of enhancements inside. Major changes are not expected until next year, when Apple is expected to introduce a radically redesigned 20th-anniversary iPhone.
Why the iPhone is about to get more expensive
Soaring RAM costs are driving up prices across the tech industry. It may take years to settle down.
iPhone Ultra expected release date, price, colors, pre-orders, specs and everything you need to know
Apple's first foldable is expected to land this week
No Face ID? Apple's First Foldable iPhone Could Miss These Key iPhone 18 Pro Features
The device is expected to debut at Apple's September 9 event alongside the iPhone 18 Pro and iPhone 18 Pro Max.
John Ternus’s first test at Apple: selling a $2,000 foldable iPhone
Smartphone maker needs to raise prices across its device range to make up for rising costs
I was wrong about the Galaxy Z Fold 8, but the iPhone Ultra is still in danger
A recent poll reveals almost everyone is excited about foldables, but under certain conditions.
Apple (AAPL) Sets iPhone Launch Event. The First Under New CEO John Ternus
CNBC and Reuters reported that Apple Inc. (NASDAQ:AAPL) will hold its next product launch event on September 9 at Apple Park in Cupertino, marking incoming CEO John Ternus’s first major event since taking over from Tim Cook. He became executive chairman on September 1. Analysts expect Apple to reveal the iPhone 18 Pro and Pro […]
iPhone 18 colors, Galaxy S27 Ultra camera detailed, Poco F9 series unveiled, Week 36 in review
vivo T5 5g also unveiled. The iPhone 18 Pro and Pro Max could get a completely refreshed color palette this year. A new leak claims Apple will offer the...
iPhone 17 Prices Slashed Further Days Before iPhone 18 Release
The iPhone 17 Pro Max just got another discount, knocking hundreds off both Pro models. Here's every confirmed discount before the iPhone 18 release date.
Apple iPhone 18 Pro Release Date Schedule: Your Complete September Countdown
In days, the new iPhones, Apple Watches and AirPods will be revealed. But there are more key dates and times in the run-up to the release date. Here are all of them.
iPhone Handoff will seamlessly share one number between two phones
iPhone Handoff is expected to launch as part of iOS 27 later this month.
Here's how iPhone Ultra's form factor could compare to other Apple products
This month, Apple will be unveiling its first foldable iPhone – rumored to be called iPhone Ultra. It’s going to...
Top Stories: 'Surprise and Shine' Apple Event Preview, John Ternus Takes Over, and More
After years of rumors, the highly anticipated foldable iPhone is almost here, but that's not all we're expecting to see at next week's big event, and we've got full coverage of expectations for the "Surprise and Shine" event.
There May Not Be an iPhone 18 This Year
Apple is expected to announce several products at its September event next week—including a folding phone—but the iPhone 18 might not be among them. It would be a first for the company.
The best time to buy an iPhone may be right this minute
Whatever your favorite smartphone, it’s going to cost more. Blame inflation driven by the AI boom.
iPhone Ultra, iPhone 18 Pro, and More: Apple's September 9 Event Preview
Apple's September event will take place on Wednesday, September 9 at 10:00 a.m. Pacific Time. Apple will announce its 2026 iPhone lineup, and this year is a big one. Along with the slab-style iPhones we've been using for years, Apple is going to debut its first foldable device. We'll also get new Apple Watches, a new set of AirPods, and possibly some other surprises. Subscribe to the MacRumors YouTube channel for more videos.
Apple’s Foldable iPhone Ultra Launch May Be Days Away, if You Can Get One
The iPhone 18 Pro could be upstaged by Apple's first foldable this year, though the iPhone Ultra might be hard to get at launch.
Foldable 'iPhone Ultra' Still Likely to Be Missing These Five Features
Apple's first foldable iPhone, dubbed the "iPhone Ultra," is expected to launch without at least four features that will be present on the iPhone 18 Pro models, despite a price tag of at least $2,000. The iPhone Air lacks Ultra Wide and Telephoto rear cameras, a SIM card slot, and stereo speakers.
The MacRumors Show: iPhone 18 Pro Event Expectations
Ahead of Apple's "Surprise and shine" event on September 9, we talk through everything to expect on this week's episode of The MacRumors Show. Subscribe to The MacRumors Show YouTube channel for more videos The event begins at 10:00 a.m. Pacific Time at the Apple Park campus in Cupertino, California, and will be streamed on Apple's website, on YouTube, and through the Apple TV app.
Leaked iPhone roadmap reveals plans for larger foldable, ‘biggest overhaul,’ more
Apple is launching new iPhones next week, and a Bloomberg report today details what to expect from those models as...
iPhone 20 Rumored to Have Biggest Revamp Since iPhone X
Apple plans to release a special 20th-anniversary iPhone next year with the biggest design changes since the iPhone X, according to Bloomberg's Mark Gurman. Unveiled by Steve Jobs in 2007, the iPhone turns 20 next year. To mark the occasion, the report said Apple plans to release a 20th-anniversary iPhone with "curved glass around all corners and edges" and thinner bezels around the screen.
Apple's Foldable iPhone Runs Into Early Trouble
Scarcity could boost hype while limiting near-term revenue
Xiaomi Copied the Foldable iPhone Before Apple Even Announced It
The Xiaomi 18 Fold sure resembles what Apple's first foldable iPhone is expected to look like.
Apple 'Surprise and shine' event: How to watch the iPhone 18 Pro launch and what to expect
Apple's biggest September in years is almost here – here's how to tune in and what devices are set to take the stage.
iPhone Ultra Production Hitting Just 'a Few Hundred' a Day, Says Nikkei
Apple last month only managed to produce "a few hundred units a day" of its upcoming foldable iPhone because of the company's extremely high quality control standards, according to Nikkei Asia ($), citing supply chain sources. From today's report: "Production is ramping up slowly, with output currently at only a few hundred units a day in late August.
The latest iPhone Ultra rumors and leaks: What we know so far
Apple doesn't mind being late to the party. Will its first foldable phone be its next big hit?
Six Sleeps Until iPhone 18 Pro: Here's What We Know
We are just six sleeps away from Apple's unveiling of its new-generation iPhone 18 Pro and iPhone 18 Pro Max models, not forgetting its first foldable iPhone. Apple is expected to introduce the devices at its annual iPhone fall event, which is this year carrying the tagline "Surprise and shine". The event takes place on Wednesday, September 9.
Foldable iPhone Ultra: The Latest Rumors Before Apple's Event
We're less than a week away from the debut of Apple's first foldable iPhone, and rumors have been picking up as the event date approaches. Here's the latest. Subscribe to the MacRumors YouTube channel for more videos. MagSafe - Even though foldable iPhone dummies we saw earlier this year didn't have a MagSafe ring, Bloomberg's Mark Gurman claims all signs indicate MagSafe charging will be supported.
iPhone Ultra's Very High Price and Features Revealed in New Report
Ahead of Apple's event on Wednesday, September 9, where it is expected to unveil its first-ever foldable iPhone, Taiwanese research firm TrendForce today outlined the device's estimated price range, features, and some other key details. In the U.S., TrendForce estimated that the foldable iPhone will have a starting price of $2,099 to $2,299 and said the highest-end configurations could surpass the $3,000 mark.
Leaker claims iPhone 18 Pro chip will have 7 GPU cores and faster RAM
A Chinese leaker with some track record has posted images of claimed circuit diagrams of the upcoming iPhone 18 Pro...
iPhone 18 Pro Chip Leak Indicates Major GPU and Memory Bandwidth Improvements
An alleged solder joint diagram for Apple's A20 Pro chip suggests the processor will deliver a number of significant upgrades, including a seven-core GPU, a wider memory interface, and a larger L2 cache for its efficiency cores. The claims come from a Weibo user who says the layout was reconstructed by mapping the chip's solder ball positions and overlaying them with die level images to sketch out where each block of the processor sits.
Apple paying 400% more for iPhone 18 Pro memory, says TrendForce
A new market intelligence report suggests that Apple will be paying four times more for iPhone 18 Pro memory than...
iPhone 18 Pro Prices Estimated Ahead of Apple Event Next Week
Less than a week before Apple debuts new iPhone 18 Pro models, research firm TrendForce has estimated the prices of the devices based on the latest hardware cost environment.
T-Mobile customers will soon be able to use the same number on two iPhones
T-Mobile seems to be the only US carrier actively testing the feature.
Google’s next Pixel Fold reportedly adopting the same crease-less display as Apple
We’re still a few days out from the debut of Apple’s first iPhone foldable which, as many have expected for...
Leaked image of iPhone 18 Pro parts reveals all three new colors, and I know which one I’d pick
This is our best look yet at the new color options for the iPhone 18 Pro.
iOS 27 Introduces New 'iPhone Handoff' Feature
Apple has added a new "iPhone Handoff" feature to iOS 27 that will allow you to switch between two iPhones while using the same phone number on each device. This functionality was briefly mentioned during the WWDC 2026 keynote in June, on a slide that listed hundreds of new features coming in iOS 27 and corresponding software updates, but Apple never shared any further details at the time.
iPhone 18 Pro will have three upgrades that have been rumored for years
iPhone 18 Pro launches next week, and expected to feature three upgrades that have been rumored for years. Here’s what’s coming.
Move over, Cosmic Orange – iPhone 18 colours just leaked online
Apple goes in a different direction.
Leakers battle over whether third iPhone 18 Pro color will be silver or black
Based on a whole succession of leaks, there’s a clear consensus view on two of the three colors we can...
Leaked iPhone 18 Pro Parts Point to Three Color Options Excluding Black
Longtime leaker Sonny Dickson has shared an image of differently colored SIM card trays that he claims are for Apple's upcoming iPhone 18 Pro models, suggesting Apple's flagship lineup will again be available in a trio of colors: Silver, Dark Cherry, and Sky Blue. Apple currently offers the iPhone 17 Pro in Cosmic Orange, Silver, and Deep Blue.
August Monthly Review: ChatGPT In Epic
Death, taxes, another frontier lab healthcare launch inspiring truly insane LinkedIn takes. As much as I want to stay away, I repeatedly am the crewman unplugging his ears whenever we pass these sirens. So it’s not the first and probably not the last time we dial up the typewriter rather than tie ourselves to the mast. The full blow-by-blow timeline: Health API Guy is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Subscribe The End of the Standalone PHR (Jan 8): ChatGPT Health arrives for consumers, at the time powered by b.well. I was bullish on the approach in that the best way for the PHR to finally solve distribution was to meet consumers were they already are (i.e. When Horizontal Meets Healthcare (Jan 9): OpenAI for Healthcare puts out the shingle for enterprises, with SharePoint ingestion standing in for the EHR integration the product actually needed. Another One: Anthropic’s Healthcare Debut (Jan 16): Claude's version, on HealthEx rails instead of b.well, with Agent Skills for FHIR development as the one true vertical-specific investment. ChatGPT for Clinicians: The Trap Sprung (Apr 24): OpenAI filled in the missing GTM middle with a free product for verified clinicians, effectively peeling the enterprise wrapper off ChatGPT for Healthcare and taking the PLG fight directly to OpenEvidence. OpenAI’s Second Attempt at Health (Jul 31): a relaunch of their patient specific app, now branded Health in ChatGPT, where the privacy partition came out, the connectors thinned, and b.well disappeared in favor of first-party FHIR work against a smaller network Beyond a Shingle So what was announced now? Today, we’re introducing a new electronic health record integration that brings authorized patient context from Epic into ChatGPT for Healthcare, along with the Healthcare Public Data plugin for direct, structured access to official healthcare datasets like PubMed, DailyMed, and CMS Coverage. Together, these capabilities bring ChatGPT closer to the systems and sources healthcare teams trust, while supporting the controls and compliance healthcare work requires. The core portfolio is unchanged from prior announcements we delineated and discussed (aside from the relaunch of patient-facing). Since trade publications still seem to be confusing them by using the wrong names: Enterprise sales motion: ChatGPT for Healthcare Protecting their core product / PLG: ChatGPT for Clinicians Consumer/patient-facing product: Health in ChatGPT So really, this is a feature release (specifically for ChatGPT for Healthcare when it comes to EHR integration). What’s cool about it, though, is that we are moving beyond just putting out a shingle. Everything in the January enterprise launch was horizontalizable: Horizontal tech companies thus generally start verticalization with their “putting out a shingle phase”. Telling the world you’re open for business as a horizontal tech company reliably attracts early inbound interest from buyers who are already trying to force-fit horizontal tools into domain-specific workflows and are eager for any signal that the vendor intends to support their use case more directly. Nothing was really vertical specific, which is exactly what you'd expect from the ultimate hypergrowth horizontal company dipping their toes into specific industries. But eventually you have to stop changing the sign on the door and start changing the product. Can you guess where the horizontal product was going to run out of road? This is the core dilemma writ large: verticalization requires differentiation, while scale economics of consumer and horizontal push toward unification. I’ve buried the lede so deep here it will be painful to some readers, but what should be shocking to no one is that my perspective is that EHR integration is the only path that meaningfully resolves this tension for ChatGPT for Healthcare. Integration with Microsoft Sharepoint is fine, but it is categorically insufficient for any product that hopes to influence clinical decision-making. SMART Money Well here we are, eight months later! Real vertical investment has begun, which surprised a few people. One friend in the industry messaged me: “Absolutely no way Epic gave ChatGPT API access.” Looking forensically at the announcements, the integration is notably read-only across appointment notes, laboratory results, medications, and specialist documentation. So while I’m not a betting man, I'd wager the house this is a SMART on FHIR launch: That sounds a lot like USCDI! The recommended path for the workflow they outline would be SMART on FHIR Their Health AI lead’s post is evocative of both standalone and EHR launch SMART, which another termed “ChartGPT” and “EHR Plugin” The implementation burden for SMART on FHIR is the lowest of the available integrative paths This is the team who literally did patient-facing SMART on FHIR with Epic last month Most importantly, if you’re a horizontal company, you generally still haven’t taken the full plunge and thus (overly) value reusability. SMART on FHIR is the logical compromise: healthcare-specific enough to matter, but standardized enough to reuse. Nobody Asked Judy Another friend asked “I thought they had to go to each health system, or did they go direct to Epic and now health systems opt in?” Given the trust paradigms in healthcare, this functionally cannot be Epic hoovering up all the data for OpenAI and shoving ChatGPT in their customers’ faces (or they would revolt). However, I do believe the aforementioned terrible coverage by TechCrunch and other outlets is probably responsible for that question, given the 325 million reference. When using FHIR as a business associate to an Epic customer, there is no EHR gatekeeping to speak of, as that isn’t how fhir.epic.com works: You register an app You pick your APIs You test against the sandbox APIs You list as “Ready for Production” Hospitals pick your app You test and go live with them Bluntly, nobody had to say yes or no in Verona (nor were they given the chance). Vendor Services (their next developer tier up that I doubt OpenAI is using quite yet in this initial release) certainly has contractual paperwork that some resent, but even there, the twin pressures of mounting antitrust and information blocking make outright gatekeeping increasingly fraught. My friend’s sentiment is, to me, representative of a broader industry neurosis, perhaps a sort of scar tissue of prior eras: people assume the gate is still there and never actually try the door. There are certainly other ways Epic (and any EHR) can put its thumb on the scale, but they are not so dumb as to stand in front of a federally mandated API and play bouncer at this exact moment in time. So I think they can and probably should go deeper, as this release is at best parity and at worst behind vertical-specific competition. OpenEvidence did a basic SMART launch with Sutter Health in February, allowing for more convenient evidence search by providers. They then add patient-context (the equivalent SMART on FHIR flow to what we see here) when Cedars-Sinai went enterprise-wide in May. UpToDate has four distinct applications across deeper workflows like patient engagement listed in Epic Showroom and announced a partnership with Epic to power Art at UGM Abridge and other ambient scribes have invested deeply into the deepest bidirectional clinical copilot workflow with integrations well beyond SMART on FHIR. In that light, the “Who is OpenAI primarily targeting here?” is clear. This release brings them into striking distance of OpenEvidence, but not the others quite yet. They are the only one of the three you can reach without building something truly Epic-specific. When will they go further? Competition is a great motivator to overcome the horizontal demons and start building things that can’t be reused: not across industries, not across EHRs, maybe not past the customer you built them for. That’s the price of actually verticalizing. The question is if and when OpenAI will be willing to pay it. Month in Review Here is the monthly review. As a reminder, this is a regular round-up of the month’s posts and other content to surface things you may have missed across regulation, litigation, interoperability, and beyond. AI assistance is used in these bullet summaries so I can focus on articles. Articles Published: None this month Video Content: The Information Exchange: Standards-based Thruple Edition (Aug 14): Back to school for us too, with Brad reporting in from the CMS Health Tech Ecosystem’s one year anniversary in DC. We get into the January CMS-0057 deadline, the fall rulemaking reading list, and why enrollment still keeps most apps off FHIR. The Information Exchange: Epic Dúnadan Edition (Aug 25): A UGM roundup with Ryan Brickner joining for the first time to check our takes against what the building actually thinks. Rangers, Ergo sitting on top of EHI, and a down-market lineup that needs some cuts. Regulatory: Stacked Deck, Bad Hand (Aug 05): ONC’s website refresh took the entire HIT Policy Committee record with it, so I rebuilt the archive and went looking for the regulatory capture story everyone assumes is buried in there. Stacking the deck and winning the hand turn out to be very different things. The Sixth Generation of Patient Access (Aug 19): A quick catalog of the five generations of patient access we’ve layered on since HIPAA, and the two candidates now competing to be the sixth. One is planned. The other is the market routing around the plan entirely. Court cases: Three Cases Walk Into a Docket (Aug 06): Two surprise settlements cleared the board in a single week, and then Judge Maddox dropped ninety-four pages on Vyne v. Henry Schein. The sleeper is a DMCA holding that makes direct-to-database a considerably riskier business model. Epic v. Health Gorilla: Into the MDL (Aug 10): Nine class actions are headed to Miami, and the Panel signaled it wants to bring the case that spawned them along too. That would leave Epic arguing the requests were obviously fraudulent in one courtroom and unknowable in the other. Amazon v. Perplexity: Agents Are Legalized! (Aug 11): The Ninth Circuit vacated the injunction against Comet, holding that the user is the one accessing the servers rather than the company that built the agent. A real win for agentic access, and a much narrower one than the headline suggests. Veeva v. Epic: Come At Me, Bro (Aug 26): Epic’s response brief wants the dismissal affirmed and, unusually, wants the opinion published as precedent. Buried in it is Epic’s own description of what its non-competes actually prohibit, which current and former employees should read closely. EHRs: The Contract Epic Would Never Sign Today (Aug 04): A 1999 SEC exhibit catches Epic licensing nearly its entire product line, Tapestry included, to the company that became TriZetto. The marketing services menu attached to it is the part that will make you blink. Forecast from Verona (Aug 07): The Epic Almanac makes one argument six different ways: the AI is only as good as the networks behind it. Emmie headlines, Art’s context stack is the most ambitious part, and Penny finally gets an autonomous coding date on the calendar. Works With Epic MyChart (Aug 17): Epic’s first new Showroom category since the death of Workshop certifies hardware instead of software, badge on the box and all. Made for iPhone, but for blood pressure cuffs, and rough news for anyone selling the RPM stack sitting in between. UGM Hot Takes 2026 (Aug 20): Everyone else covered the AI announcements, so I went after Savvy deleting the payment gateway, Rangers as Boost with the timer removed, and a down-market lineup with too many entries. Plus the Health Grid tidbits I cannot help myself on. MyChart Central Grows Up (Aug 24): Device data and Emmie turn Epic’s identity hub into a full consumer platform, which is both a logical answer to ChatGPT and a bit of a mistake. It also happens to be the best scraping target Epic has ever shipped. Industry Analysis: The Wrong Yardstick (Aug 12): Vertical software keeps getting judged against Superhuman and Notion, which is the wrong bar entirely. Your user is comparing your product to a whiteboard and forty phone calls before lunch. Primitives vs. Abstractions (Aug 27): Developers want building blocks, systems of record prefer to hand out business logic, and both sides have a real case. There’s no test from the outside that separates the engineering reason from the competitive one, which is why this keeps ending up in court. Cross-industry Comparisons: The Two Kinds of Platform Power (Aug 18): Attention power and record power are different problems that keep getting handed the same regulatory toolkit. Congress’s latest swing at Big Tech shows both what’s possible and where it falls apart. The Dogs of (Platform) War (Aug 21): A CourtListener alert turned up a property management fight with healthcare’s exact shape and none of the Cures Act. Shell prospects, ghost accounts, a notetaker bot that came back to haunt someone, and a lawyer arguing both sides of the same theory in two states. Fractals All the Way Down (Aug 31): Yardi dominates property management right up until you zoom into one segment, where AppFolio owns it outright and Yardi doesn’t appear at all. Where you draw the line around a B2B software market is about to decide an awful lot of cases. Other News: If Judy Had the Courage (Aug 13): A short eulogy for the era when software was allowed to look insane: WinAMP, bold colors, and everything the grey chatbot era has taken from us. External Media: Portland Monthly Health Tech Meetup: Erin O’Brien channeled my own feelings - maybe it’s just because it’s August and beautiful, but the monthly edition of the PDX Health community meetup was a ripper. Make sure to reach out if interested to join for the next one. STAT’s Coverage of Epic This Month: Brittany Trang of STAT did a fantastic job of breaking the FTC investigation that’s been lurking, as well as UGM related coverage, so I had to give her her wish of a meme. Fall Conferences: I’m pumped to be kicking off my fall conference season in NYC at Nabla Accelerate next month, which Chrissy provided the link to apply for. Here’s the rest of my schedule in case you want to meet up: Commonwell (Redwood Shores, CA): Oct 13-14 Open@Epic (Madison, WI): Oct 21-22 eHealthExchange (Austin, TX): Oct 27 Sequoia Project (Austin, TX): Oct 28-29 HLTH (Vegas): Nov 15-18 RSNA (Chicago): Nov 29-Dec 3 Posts I Liked: HTI-6 Should Unbundle API Certification: Josh Mandel makes the case that HTI-6 should split (g)(10) into separate authorization and data certifications, so a PACS or a genomics platform can certify only the role it actually performs. Imaging is the urgent example, but the structure solves a much bigger problem. On implementing ePrior Auth with Epic: Scott Rossignol’s field notes from a live ePrior Auth build on Epic, including the two app registrations nobody warns you about and the CPT mapping problem waiting at the end. CMS-0057 implementations are going to be such a beast. Healthcare point solutions are starting to look a lot like streaming services: Spencer Dorn runs the cable-to-streaming arc against health IT and lands squarely on the bundling half of the cycle. Bundling can be good! It can also be bad! Life is nuanced. Health API Guy is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Subscribe
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