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Milwaukee Brewers announce 2026 NLCS roster vs Los Angeles Dodgers
The Milwaukee Brewers have enjoyed several well-deserved days off after clinching a berth in the National League Championship Series by defeating the San Diego Padres 3-1 in their best-of-five series. Like last year, they will face the Los Angeles Dodgers for the chance to earn their first World Series appearance since 1982, and their first [...]
Marc Summers Says His Parents ‘Never’ Thought He Was ‘Successful’ Despite Impressive Entertainment Career (Exclusive)
Summers knew that he loved the command of an audience from an early age
Marc Summers Says His Parents ‘Never’ Thought He Was ‘Successful’ Despite Impressive Entertainment Career (Exclusive)
Summers knew that he loved the command of an audience from an early age
Serie A: Sassuolo vs. Milan
Ruben Amorim appears to have gone with a new formation for Milan’s upcoming Serie A clash away against Sassuolo on Sunday evening, swapping to a back four and re-introducing the in-form Diego Morier...
Trump announces immediate energy ceasefire between Russia and Ukraine
President Donald Trump declared an immediate energy ceasefire, but his recent deal easing Russian diesel exports drew sharp criticism from Kyiv.
Warm-Up Science Mapped: Nearly 1,000 Studies Reveal Where the Evidence Ends
A scoping review of 964 studies finds warm-up research dominated by short-term jump and sprint proxies, while injury endpoints, competition outcomes and real-world implementation remain strikingly underexplored.
GTA 6 Gets A Nudity Pass That Indies Don't For One Weird Reason
Talk about double standards
You Have the Power to Become the Master of Your Own Reality—and One Neuroscientist Knows How to Unlock It
It’s easier than you’d think—you just need one key ingredient.
UK does not support Trump's Russia diesel deal, says Streeting
The defence secretary says the US and its allies need to increase pressure on Vladimir Putin to end the war with Ukraine.
Think honey is healthier than sugar? What to know
Portion size – and the rest of your diet – matters far more than the color or thickness of the sweetener you choose.
U.S. Department of Health and Human Services (HHS) Recommends Science-Based Thresholds to Target Dangerous Enhanced Kratom Products
Kratom products credit: CDPH DEA takes action based on updated recommendation from HHS October 11, 2026 - WASHINGTON - On Friday, the U.S. Department of Health and Human Services relesed the following: The U.S. Department of Health and Human Services (HHS) provided a new recommendation to the Drug Enforcement Administration (DEA) that establishes science-based thresholds for 7-hydroxymitragynine (7-OH) and mitragynine pseudoindoxyl (MGPI), potent opioid compounds associated with products marketed as kratom. The Department of Justice today announced that DEA issued new Notices of Intent reflecting HHS’ updated scientific analysis and recommendations, including a new Notice of Intent for 7-OH and MGPI incorporating HHS’ recommended concentration and ratio thresholds. Following a review of available scientific data and comments, HHS Assistant Secretary for Health Admiral Brian Christine, M.D., recommended that DEA use concentration or ratio-based thresholds to determine which products containing 7-OH and MGPI are subject to Schedule I control for purposes of temporary scheduling of these substances under the Controlled Substances Act. The recommendation is designed to target concentrated or chemically altered products while distinguishing them from natural botanical kratom products, which may contain trace amounts of 7-OH and MGPI. “We are drawing a clear line between natural kratom and dangerous, enhanced opioid products,” said HHS Secretary Robert F. Kennedy, Jr. “We listened to the public, followed the science, and developed a clear recommended threshold for temporary scheduling that targets concentrated 7-OH and MGPI without sweeping natural botanical kratom into Schedule I. The Trump Administration will continue taking decisive action against dangerous products that fuel addiction while making sure our policies are grounded in rigorous science.” Under the recommendation, 7-OH and MGPI would be controlled in Schedule I for purposes of temporary scheduling when either substance alone, or their combined amount when both are present: Exceeds 1 milligram per gram in solid powders, encapsulated material, or other solid forms, or exceeds 1 milligram per milliliter in liquid preparations; or When the mass of mitragynine present divided by the mass of 7-OH, or MGPI, or the combined amount of 7-OH and MGPI if both present, is less than 100. The ratio-based approach reflects the alkaloid composition of natural kratom products and provides a way to identify products intentionally enhanced or concentrated with 7-OH or MGPI. Available scientific data indicate that 7-OH occurs naturally in botanical kratom at relatively low or trace levels, while some evidence reviewed by FDA suggests MGPI may also occur at trace levels in some natural or kratom-derived products. FDA's scientific review found that 7-OH is substantially more potent than morphine in preclinical studies, with available data indicating approximately two to nine times greater potency depending on the study. FDA also identified evidence supporting a meaningful risk of opioid-like physical dependence and withdrawal from MGPI. “Our recommendation gives DEA a scientifically supportable framework to distinguish natural botanical kratom from products that have been concentrated or manipulated to deliver dangerous levels of potent opioid compounds,” said Assistant Secretary for Health Admiral Brian Christine, M.D. “This approach allows us to focus on the products that pose the greatest threat to public health.” In July 2025, following an FDA scientific and medical evaluation, HHS recommended that 7-OH above a specified threshold be placed in Schedule I of the Controlled Substances Act. In July 2026, DEA announced its intent to temporarily schedule 7-OH above a specified threshold, and HHS simultaneously sought public comment on the proposed threshold. DEA subsequently temporarily placed MGPI and two synthetic 7-OH derivatives, MGM-15 and MGM-16, in Schedule I. Since then, questions have emerged about how scheduling could affect natural botanical kratom products potentially containing trace amounts of MGPI. The new HHS recommendation responds to those concerns by providing DEA with a more precise threshold based on both the concentration of 7-OH and MGPI and their relationship to mitragynine, the predominant alkaloid in kratom. HHS and FDA will continue working with DEA to protect Americans from dangerous concentrated and synthetic opioid products while ensuring federal policy is grounded in the best available science. Source: HHS
Beloved ’90s comedian and TV actor dies at 57
Reggie McFadden, the comedian known for “Def Comedy Jam” and “In Living Color,” died at age 57 after living in Tanzania for 18 years.
Plan for former Coca-Coca Bottling plant stall, raising questions about the landmark's future
“We have certainly experienced some bumps in the road over the years, including COVID, material shortages, Hurricane Ida, and the challenging lending environment,” Baudier said. “Despite these obstacles, we continue to move forward and believe the redevelopment will provide a meaningful boost to the area.”
A gut health dietitian shares how she eats enough fiber every day
Sophie Medlin, a dietitian who has been specializing in the colon for 20 years, has built habits that make it easy to eat gut-loving foods.
A gut health dietitian shares how she eats enough fiber every day
Sophie Medlin, a dietitian who has been specializing in the colon for 20 years, has built habits that make it easy to eat gut-loving foods.
David M. Shribman: The key to midterm victory: Being hated less than the other guy
LAMBS GROVE, Iowa — Move over, soccer moms, forget about NASCAR dads and dismiss even the “bunch of childless cat ladies” that JD...
Editorial: The Case for Impeachment — What would the founders do?
When the Founding Fathers gathered in Philadelphia 250 years ago to “form a more perfect Union,” they studied the collapse of the Greek and Roman republics with an eye toward
North East charities and businesses wrestle with diesel cost
Cancer charity Daft as a Brush and Teesside Minibus Hire say they are struggling with pump prices.
Local businesses bracing for possible storm impacts as Post-Tropical Storm Rachel makes landfall
Businesses in communities like coastal La Jolla spent the day getting ready for possible flooding from Tropical Storm Rachel. NBC 7’s Jeanette Quezada spoke with business owners about the step they’re taking.
TST Images: Gulls defeat Knights, 2-0, at Pechanga Arena
SAN DIEGO - The Gulls defeated the Knights, 2-0, at Pechanga Arena on October 10, 2026.
'SNL' spoofs USS Lincoln return, mocks Trump's San Diego comments
"SNL" is live from the USS Abraham Lincoln. The sketch show's latest cold open on Oct. 10 spoofed the Lincoln's recent return home to San Diego after a more than
Rumor: Apple to Announce New Partnership With ADT
Apple may be planning to announce a new partnership with home security company ADT, alongside the introduction of its all-new smart home hub, according to several clues. Apple has invited the media to a "Welcome home" experience in New York on Tuesday, October 13, so the partnership could be made official on that day. Since around July, ADT has posted "Low Voltage Technician" job listings in various U.S.
CVS Health (CVS) Opens New Pharmacy Sites As Undervalued Narrative Holds
CVS Health (CVS) is expanding its pharmacy-focused format by opening nearly 20 smaller neighborhood locations across the US in 2026, including a new Roxbury site in the Boston area. Recent headlines around CVS Health have mixed signals for investors, with Medicare Advantage star rating setbacks and a legal probe weighing on sentiment, while the extended Cardinal Health distribution deal and a reaffirmed dividend provide a steadier backdrop. Even after a one-day share price decline of 1.87%...
Health expert shares simple ways to help lower inflammation throughout the body
Clinical pharmacist Jim LaValle breaks down how diet, stress, medications, blood sugar, environmental exposures and even overtraining may contribute to inflammation — and why the gut-brain connection matters.
Exploring Barriers to Accessing Mental Health Services for Adolescents With Depression in Pokhara Metropolitan City, Nepal: Perspectives of Mental Healthcare Providers
Background In Nepal, depression is one of the most common mental health conditions among adolescents, but mental health services for this population remain limited. Previous studies have iden...
Esports team DRX seeks to broaden territory into digital entertainment
The esports industry continues to expand, drawing large audiences across game titles and appealing to an increasingly diverse range of people. The...
Shribman: Drinking double Haterade in this political climate
LAMBS GROVE, Iowa — Move over, soccer moms, forget about NASCAR dads and dismiss even the “bunch of childless cat ladies” that JD Vance identified — all ...
Trump calls for Ukraine to replace Zelenskyy after clash over Russia diesel deal: 'Get a new president'
President Donald Trump demanded Volodymyr Zelenskyy stop striking Russian oil refineries, warning the attacks worsen global diesel and fuel supplies.
South Texas Health System (@stxhealthsystem)
3 likes, 1 comments - stxhealthsystem on October 10, 2026: "Serving Health, Healing & Hospitality: Proper nutrition plays an important role in the healing process, helping patients recover, regain strength and achieve better outcomes. Across South Texas Health System's acute care facilities and behavioral hospital, our Nutrition & Dietary Services teams work diligently each day to provide nutritious meals and exceptional service to patients, visitors and staff. During National Healthcare Foodservice Workers Week, STHS proudly recognizes the dedicated Nutrition & Dietary Services teams at STHS McAllen, STHS Edinburg, STHS Children's, STHS Heart and STHS Behavioral for their hard work, professionalism and commitment to excellence. From developing specialized meal plans that support patient recovery to serving every meal with care and compassion, these team members play an essential role in creating a positive healthcare experience. Their dedication to both nutrition and hospitality is felt throughout our hospitals and contributes to the quality, compassionate care our patients receive every day. Thank you for the care, kindness and pride you bring to your work. Your commitment helps nourish our patients, support our caregivers and strengthen the communities we serve.".
'It's not entertainment': Black soldier who survived 2009 Fort Hood shooting slams idea of livestreaming shooter's execution
Retired Army Sgt. Alonzo Lunsford says he'll attend Nidal Hassan's execution, but does not want it to be seen as "entertainment."
Corporate site selection experts raise a warning flag on Colorado
Business site-selection experts had some concerns about Denver's affordability and regulations, they told the Denver Metro Chamber of Commerce audience
The Daily Mauling: 10/10/26
Links! The time for tonight’s game has changed to 7pm to beat the storms headed to the southwest This SI article says weather may still be a factor in the game Kansas basketball players give their thoughts on the return of Tre White and Melvin Council, Jr Hall of Famer Mike Ditka died Friday at […]
A healthy Nordic diet may help you to live longer, but liver benefits remain unclear
In general, people who eat a healthy diet give themselves a significantly better chance of avoiding some major diseases than those who don't. The Nordic diet, also known as a northern version of the Mediterranean ...
Padres Catching Shift Could Clear A Path For A Trade
The San Diego Padres made some changes in their catching situation, and they now have an abundance of riches there.
Beloved TV star’s health scare: ‘I had a part of my brain that died’
She revealed the frightening situation during an interview.
Phoenix Suns Great Makes Bold Claim About Devin Booker
Eddie Johnson challenges Phoenix to unleash Devin Booker, urging the superstar to reclaim his role as the aggressive "head of the snake" despite a star-studded new roster.
Mike Ditka’s final chapter raises new questions after years of health battles
Mike Ditka, the legendary NFL coach and Hall of Famer, died at 86 from natural causes after decades of battling heart attacks, a stroke, and other serious health issues.
Toby Keith had a near $400-million fortune. Here’s what happened to it
The singer died in 2024 after battling stomach cancer.
Toby Keith had a near $400-million fortune. Here’s what happened to it
The singer died in 2024 after battling stomach cancer.
Mathematician Who Waited 50 Years for Proper Credit for Her Work Has Died
At the Los Alamos National Laboratory, Mary Tsingou Menzel’s computer programming helped set the stage for chaos theory and other fields.
Greek recipe developer shares her 2 favorite Mediterranean diet recipes
Maria Koutsogiannis spends hours every week making, eating, and thinking about the diet of some of the world's longest-living people.
Red Wings Prospect Discusses His Lost Summer
Excitement quickly turned to agony for Detroit Red Wings prospect Eddie Genborg. When his Swedish season concluded early last spring, […]
A personal view: Edie Lambert on early detection of breast cancer (and how to get free screenings)
Marissa Bashore, Health Education Supervisor for the UC Davis Comprehensive Cancer Center, joined California Tonight to talk about free mammograms available this month.
Television Q&A: Do new CBS late-night shows both have studio...
CBS late-night imports “Comics Unleashed” and “Funny You Should Ask” both use studio audiences, Allen Media Group says. Also: updates on “Lioness,” “Patience” a...
As AI reshapes entertainment, can it ever replace human connection?
From gaming to live streaming, audiences are seeking authentic interactions in an increasingly automated digital world
Mobile Trivia Launch Could Matter For AMC Stock And AMC Entertainment Holdings (AMC)
AMC Entertainment Holdings recently introduced AMC Movie Trivia Game Show, a free mobile app created with Hoyt Games and puzzle designer David L. Hoyt, offering daily movie-themed puzzles and thousands of trivia challenges across major app stores. The game links directly to AMC Stubs, turning loyalty membership into in-app bonuses that could deepen engagement with frequent moviegoers and digital audiences. We will now look at how AMC Entertainment Holdings' investment narrative interacts...
MLB Insider Links Guardians' Steven Kwan To Padres
A.J. Preller could pursue a blockbuster trade for Cleveland’s Gold Glove outfielder, potentially shifting Fernando Tatis Jr. in the lineup to create a terrifying new offensive core.
New Business: Mac Daddies to take over Derry spot; Dube Dogs...
Mac Daddies will replace the Hare of the Dawg in downtown Derry in early November, while Dube Dogs has reopened in Manchester’s Millyard after a two-year break.
'Bored' White credits Hearn for Fury-Joshua being in UK
Dana White gives credit to Eddie Hearn, but says he is "bored" of the ongoing feud between him and his rival promoter.
Trump deal for Russian diesel sparks anger in Ukraine, doubts among analysts
President Donald Trump said on Friday he secured an agreement from Russian President Vladimir Putin to supply markets with Russian diesel fuel as he works to bring down energy costs ahead of the midterm elections.
Our Solar System May Be Destroyed 100 Times Faster Than We Thought
We'll die as we were born.
Trump announces diesel fuel deal with Russia
President Donald Trump said Friday that he and Russian President Vladimir Putin agreed to a deal to supply the United States with Russian diesel fuel. Diesel prices remain a significant issue ahead of the 2026 midterm elections amid the war in Iran. Trump administration officials were previously working on freeing up Russian diesel, which had […]
5 Ways Science Proves That Women's Bodies Are Amazing
The “weaker sex” myth has never been less true than it is today, when scientific evidence about the strength, intelligence, and resilience of a woman’s body just keeps piling up. Of course, there’s no...
Mike Ditka tributes pour in from former President Obama, Chicago's sports teams and around the NFL
Mike Ditka, known as "Iron Mike," has died at 86.
Mike Ditka tributes pour in from former President Obama, Chicago's sports teams and around the NFL
Mike Ditka was “Iron Mike” as a player who revolutionized the tight end position and later became the easily recognizable and often imitated fiery, mustached and sweater vest-wearing “Da Coach” of the Chicago Bears during a Super Bowl-winning tenure.Ditka died Friday at 86, his family announced in a statement.
Mike Ditka tributes pour in from former President Obama, Chicago's sports teams and around the NFL
Mike Ditka, known as "Iron Mike," has died at 86
Mike Ditka tributes pour in from former President Obama, Chicago's sports teams and around the NFL
Mike Ditka, known as "Iron Mike," has died at 86
Trump announces diesel deal with Russia in bid to lower prices
The amount is small compared with U.S. demand, but the deal aligns the U.S. with Russia and against Ukraine’s efforts to bomb Russian refineries.
Bob Mackie’s death certificate reveals shocking new details after rep confirmed designer died of pneumonia
The fashion designer suffered a fall in the days before his death.
Dr. André Carrington on audiofuturism: the Black history of science fiction radio drama, Oct. 16
“Audiofuturism: Science Fiction Radio Drama and the Black Fantastic Imagination” chronicles the largely understudied history of audio science fiction made for Black creators for Black audiences.
Trump Says He Will Import Russian Diesel Fuel Amid High Prices
President Trump said Russia had agreed to ship potentially millions of tons of diesel fuel in the coming months. But Russia has an ongoing ban on exporting diesel.
Céline Dion takes a tumble, but goes on
LOS ANGELES — Céline Dion will go on — even after taking a little tumble onstage. The 58-year-old singer slipped in front of a live audience while performing "Dans un
Netflix’s Summer of Bummer
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Today, I’ve got a guest post from longtime friend of the newsletter, Brandon Katz. I’ve been trying to find time all summer to look at Netflix’s straight-to-streaming film slate, but between a pre-planned trip and Nielsen moving up their streaming data timeline, I’ve been swamped. So I reached out to Brandon, one of my favorite fellow analysts, to write about it. And I feel like he captured the tone and data focus of the newsletter perfectly. You can connect with Brandon on LinkedIn and Twitter. Enjoy! Don’t worry, folks. You’re in safe hands with me. To ease any anxieties about an interloper in ESG’s domain, I’ll start by stealing one of his best framing devices: headlines. Box office flops are covered in the same way the Teenage Mutant Ninja Turtles eye pizza: with cartoonish insatiability. I would know. I’m a former reporter who wrote nearly identical headlines: Yet, intentionally or not, streaming misses get treated with kids gloves, filtered through a rosy lens: In the last six years, U.S. streaming viewership has become nearly as transparent as the box office, but the data often arrives weeks later, in a number of less intuitive metrics, and with nary an official budget to be found. This plays into the Wall Street-whispering narratives major streamers have been cultivating for years. They get a pass in a way that theatrical studios simply don’t. Subscribe Netflix’s Summer Slate Not a single Netflix original film released between May and August this year opened above 20 million U.S. TV hours, per Nielsen. That benchmark usually serves as the EntStrategyGuy’s floor for a streaming hit on Netflix. None of these films enjoyed a hit-cementing single week of 20-plus million hours during their runs. Netflix’s two best films were true crime docs, Maternal Instinct (16.5 million hours) and The Crash (19.7 million), the best overall week for a film this summer. Great for most other streamers, but not necessarily what we’re used to seeing from Netflix. For an overly-dramatic comparison, Happy Gilmore 2 opened last summer to around 47 million hours (celebrity cameos, baby!). Zooming out, the picture looks even worse. In 2026, Netflix’s five biggest scripted summer films posted the lowest average (28.6 million hours) and median (28.8 million hours) eight-week viewership totals of the past four years. Now, it’s unrealistic and unfair to expect Netflix to deliver a _KPop Demon Hunters-_sized hit every year. But it’s also not ideal to see the size of their hits shrinking over the last few summers. Let’s quickly run through some of the notable summer misses. Jennifer Lopez and Brett Goldstein’s perfectly fine romcom, Office Romance, fell off the charts after 20 million hours in its first two weeks. Top films usually last for four-plus weeks. Starry titles ideally don’t decay that fast either. Homegrown star Millie Bobby Brown couldn’t prevent the snappy Enola Holmes franchise from diminishing returns. At 14.3 million U.S. hours, the third film posted roughly half of what the first two films did in their first two weeks. What’s on Netflix calculated that per-day global views were down nearly 60% from the second movie. The Whisper Man did okay with more than 36 million hours over its first four weeks. But I expected a little more juice from a film featuring Robert De Niro, Michelle Monaghan, and Adam Scott. Kevin Hart’s Ladies First collected just 11.2 million hours total across two weeks. That’s a big miss for one of Netflix’s go-to stars. Plopping into the same bucket are Sunny Sandler’s Don’t Say Good Luck (10.3 million in two weeks) and John Cena’s Little Brother (17.5 million). Meanwhile, English-language originals Color Book (June 19), In the Hand of Dante (June 24) and Heartstopper Forever (July 17) never sniffed Nielsen’s Top 10 at all, despite needing only 2 to 5 million hours to land in the top ten most weeks. (By my count, eleven English-language scripted original films released between May and August did chart). It’s only fair to mention that Swapped (1-May) posted nearly 42 million U.S. hours over five weeks (the longest Netflix original run this summer) and is currently their eighth most-watched English-language film ever worldwide. Remarkably Bright Creatures (37 million, 4 weeks) and Voicemails for Isabelle (27 million, 4 weeks) weren’t bombs either. Still, overall, I think it’s fair to say this was a quieter summer season than we’re used to seeing from the market-leader. You might not realize that given the language commonly used in public analysis. The Twist Despite the starkly black-and-white tone of the coverage, here’s the twist: when many box office bombs arrive on streaming, their viewership looks a whole lot like many of Netflix’s supposedly successful summer releases. Hmm, where have we heard that one before? Masters of the Universe topped out at $65 million stateside against a $170 million budget_._ I’ll admit, Skeletor ripping sleeveless curls as a gym bro and bodyslamming Adam’s co-workers was funny. But, much to the chagrin of my bank account, my laughter doesn’t launch franchises. Yet the He-Man reboot opened to 19.6 million hours (from a Wednesday five-day opening instead of just one weekend), on par with Hoppers on Disney+ (19.4 million). It put up nearly 47 million hours over its first six weeks, bigger than all of Netflix’s summer releases. Pretty darn healthy and likely to land among the 25 most-watched movies on streaming this year. Sticking with Amazon, The Sheep Detectives just barely broke even at the box office with $133 million worldwide (and only $66 million domestic). I never expected cloven-hooved, cud-chewing mammals to be able to bring me to tears. Yet that’s exactly how I found myself at the end of this surprisingly affecting movie (#NoShame). It was likely the unexpected quality in a family-friendly film that powered its streaming over-performance. Sheep Detectives delivered a solid run for Prime video netting 26.2 million hours! How about franchise IP? Star Wars: The Mandalorian & Grogu had the lowest opening ($81 million) and lowest-grossing Disney-era live-action Star Wars film ($178 million domestic). One day before release, its Heat score (19.8%)—audiences who list their interest as a 7/7—fell behind blockbusters Wicked (21%), Superman (23%), Fantastic Four: First Steps (23%), Michael (23%), Toy Story 5 (26%) and Avatar: Fire and Ash (27%), according to Greenlight Analytics. The urgent enthusiasm just wasn’t there. On streaming, Mando opened to weeks of 12.1 million, 6.1 million and 2.7 million hours (21 million total) over its first three frames. Not the numbers Lucasfilm was hoping for nor the numbers of a streaming hit. But they’re in the same vicinity as some Netflix summer releases with $345 million at the global box office to offset a smidgen of the pain. Final Thoughts So why oh why does this nuance gap exist? Four key reasons: Data Literacy: A “$100 million opening” just makes sense. After decades of box office reporting, even casual movie fans are well-versed in the benchmarks of hits and home runs. There’s an immediate shorthand. But “16.5 million” hours doesn’t land nearly as cleanly. Despite leaps of progress, the streaming ratings era is still in its infancy compared to theatrical. The EntStrategyGuy and I met thanks to a late 2010s group chat of data nerds hungry to find a shred of certainty in nebulous streaming performance. I’m not surprised to see “No. 1 on Netflix” still getting misconstrued out in the wild. Timing: By Friday morning, we have the box office’s Thursday night previews totaled, allowing us to better project the weekend’s expectations. From there, ticket sales are reported daily. By Sunday, the film’s fate is usually finalized, at least in terms of public perception. In streaming, Nielsen recently improved its delay to…two weeks. The medium isn’t forced to contend with instant gratification as harshly. Financials: Theatrical film budgets are a mere Google away. Profit and loss is calculated in the cold and unforgiving naked light of day for all to see. But finding the vast majority of streaming exclusive movie budgets requires the forensic investigation skills of a Criminal Minds detective. Also, it’s very difficult to calculate how much revenue/value a straight-to-streaming films provides a streamer. This is why there are so few stories about streaming original movies “losing X amount of money”. On top of that, marketing budgets are far greater for theatrical movies than streaming exclusive movies, which leads to earlier and better awareness. This then translates to a wider pool of potential interest. Narrative Control: Netflix is the only major streaming service to publish weekly first-hand viewership data and annual engagement reports. Naturally, some headlines borrow their first-hand framing**.** Other streamers benefit from their comparative lack of transparency. They may occasionally announce vague performance platitudes such as Apple TV’s Mayday becoming its “biggest film debut on the platform to date over its first 18 days,” and that it ranked No. 1 with left-handed viewers in its first weekend. (Fine, I made up that second one). But, for the most part, they keep first-hand viewership shrouded in mystery to avoid bad press. Especially for outlets that demand multiple articles per day from their writers, it’s an easy (and understandable) way for some reporters to hit their daily article quota by just repeating what the streamers have told them. TL:DR version: Streaming-exclusive movies are asked to do different things than theatrical movies, but that doesn’t mean they should escape judgment. Both still need to draw enough eyeballs to justify their cost within the proper performance contexts. The more cleanly we can inject a little nuance into streaming analysis, the better we’ll understand the audience and content trends that drive this industry. And that’s what all of this is really about: knowing what audiences actually want! Brandon Katz is the Director of Insights & Content Strategy at Greenlight Analytics where he focuses on evaluating the ever-fluid media landscape to unearth understanding, opportunity and value. Greenlight Analytics is the entertainment intelligence consulting company redefining how Hollywood finds, understands, and activates audiences. Prior to joining Greenlight Analytics, he served as the senior entertainment industry strategist at Parrot Analytics, and as a full-time entertainment industry reporter covering the Xs and Os of Hollywood, most notably with TheWrap and the Observer.
'Staff are scared and exhausted' Concerns raised by Health Department after resident died at Hopkinton assisted living residence
After a resident died in a 99-degree room at the assisted living facility, documents obtained by 5 Investigates show temperatures nearing 90 degrees in several areas of the building.
Céline Dion falls during her Paris residency, but she gets back up
Céline Dion slipped in front of live audiences while performing 'Dans un Autre monde' during her Paris residency on Oct. 7. But the French Canadian singer quickly got back up and signaled to fans that she was A-OK by flashing a thumbs-up.
Trump says US to get diesel from Russia
Trump’s shocking announcement comes after he signed a sweeping Russia sanctions law last month.
The Science Behind Why Dietary Changes Rarely Stick
Learning new eating habits isn’t simple. Our pre-existing feelings around food—whether it’s a distaste for olives or a love of pastries—could make it harder to learn new eating habits, according to new research from Yale School of Medicine.
Fibermaxxing is trending. Here’s what the science says
Fiber is the new protein. Here's what dietitians say about fiber, health and the "fibermaxxing" social media trend.
Superbowl-winning player and coach Ditka dies aged 86
NFL icon Mike Ditka, who coached the Chicago Bears to the Super Bowl XX title in 1986, dies aged 86.
Are colleges doing enough to support students' mental health? Join our live audience.
"Connections" goes on the road to The Little Theatre for a conversation about mental health on college and university campuses. We'd like you to join us.
Better together: How to pair protein and fiber
Learn how to pair protein and fiber for more satisfying meals. A dietitian shares simple protein-and-fiber food combinations to try.
Jessica Chastain's horror movie 'Other Mommy' is filled with jump scares. But is it actually scary?
Some critics say the film's nonstop attempts to frighten audiences ultimately have the opposite effect.
Gears of War: E-Day sells 230K copies
Gears of War: E-Day has sold 230K copies since its advance-access launch on October 1 and full release on October 6. Steam accounts for 168K of those, with Xbox (console and PC) selling 62K. But there’s more to this story, as Xbox makes up the bulk of revenue. E-Day is the best-reviewed Gears game in nearly two decades (and the best one ever made, in my opinion). The Coalition has made a banger here (it’s currently in my top 10 of the year). Despite E-Day’s undeniable quality, this is a soft result. And it’s down to the business model, really. E-Day has made $37M so far, thanks to the Premium upgrade On Xbox, Game Pass is cannibalising much of the premium revenue. Our estimates show that 1.7M folks accessed E-Day via their subscription rather than a copy. But Xbox is having it both ways – or having it halfway, at least – via its Premium Edition Game Pass upgrade. Game Pass subscribers could pay $30 (or their local equivalent) for up to five days of early access starting October 1. Our estimates show that of the 1.7M who accessed E-Day through Game Pass, 722K paid for the upgrade. Between the review embargo lifting on October 1 and the full release, E-Day managed to shift another 250K early-access upgrades – no doubt helped by the campaign’s rave reviews. So despite selling far fewer copies on Steam, Xbox accounts for almost three-quarters of the revenue (roughly $26M of the $37M, versus about $11M on Steam). So “230K copies” undersells the paying audience. Including the 722K upgrades, nearly 950K people actually paid something for E-Day. The $30 upgrade is a halfstep from cannibalisation, but will Xbox go all the way? While E-Day is a sublime game, these are soft numbers for a flagship when Xbox badly needs revenue wins. E-Day sold 62K copies on Xbox against 722K Premium upgrades, so for every one copy sold on Xbox, nearly 12 Game Pass upgrades were sold. The $70 premium SKU is – functionally – dead on Xbox. Normally you can’t see what a Game Pass player would have paid, because the game’s just there in the subscription. But the $30 early-access upgrade estimate shows that 722K people demonstrated they’ll spend real money on this game. In a world without day-one Game Pass, many of these folks would have bought E-Day at $70. They paid $30 for five days early access to something they don’t own. Xbox is, in effect, charging its most valuable customers the least, based on a hangover from a tried-and-exhausted strategy from a previous administration. Those 722K willing-to-pay players generated about $21.7M via the upgrade. If three quarters of this group – mostly US and European audiences – bought E-Day outright, that’s nearly $40M. Of course, Game Pass does bring in meaningful recurring revenue, and E-Day is adding value for hundreds of thousands of subscribers. However, Game Pass is no longer growing, so Xbox is at a crossroads. Xbox is reportedly looking to do a Netflix and bolt on an ad-supported tier to pad it further. But that will just set a new floor, and leadership keeps telling us the priority now is revenue growth, which is subscriber-speak for ARPU. Xbox has already pulled Call of Duty from day-one Game Pass after day-one inclusion hammered its sales, with new CoD titles now arriving on the service around a year late. We know that some Microsoft executives believe the service devalues games outright, and rumours (which Microsoft has dismissed so far, to be fair) suggest that day-one releases could be taken off Game Pass. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe When a game this well-reviewed does this softly on its home platform, the model – not the game – gets brought into question. What else E-Day’s early adopters have played (including this month so far) Looking at E-Day‘s players on Xbox, most have played the franchise before (86% have played Gears 5, 76% Gears 4), and every game on the crossover list is either a shooter or a title from an Xbox-owned studio (though Game Pass is inflating those numbers, of course, more on that later): As for what else Xbox’s E-Day players have played this month, the top three are Fortnite (16%), Roblox (7%), and Call of Duty (6%). Another 5% played Minecraft Dungeons II, which is also on Game Pass and launched a couple of days before Gears‘ advance-access date. Many Game Pass players are happy to check out most big new additions. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe Over on Steam, the top crossover games are also mostly shooters (slightly more PC-coded ones), including Space Marine 2, which was itself heavily inspired by Gears: Looking at what E-Day‘s Steam players are into this month shows who they are – as subscriptions don’t skew the data. The top three are Wardogs (13%), Deadlock (12%), and CS2 (10%), so you’ve got the restless shooter crowd checking out the new hotness. A little further down are Helldivers 2 and Space Marine 2, your co-op PVE shooter players who’ll feel right at home in Horde mode. Game Pass is skewing the playtime distribution on Xbox Looking at the playtime distribution in our platform, E-Day players on Steam are – relatively speaking – playing for longer: 54% of E-Day players on Xbox have played for five hours or less (versus 32% on Steam) 19% of Xbox players played for over 15 hours (versus 33% on Steam) 14% of Xbox players played for over 20 hours (22% on Steam) The absolute number of people playing for over 15, 20, and 50 hours is, of course, bigger on Xbox, thanks to the sheer volume of folks who came in through Game Pass (upgraders included). None of that is cause for alarm. Game Pass is the reason Xbox playtime skews lower, as when a game is free to try, people try it and bounce without putting in even an hour (17% under an hour on Xbox versus 6% on Steam). Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe The subscription brings in tourists alongside the committed, dragging down the average even when the game is excellent (but also perhaps winning over the uninitiated). It’s standard across every subscription-included title, on PS Plus too. Forza Horizon 6, for instance, had 11% of its Xbox players bounce under an hour, versus just 2% on Steam. So, Xbox’s crossroads So there we have it. Gears of War: E-Day is an incredible game whose revenues have been stifled by subscription inclusion and exclusivity. It’s the best-reviewed entry in the series in fifteen-odd years, but it still turned into one of the year’s softer flagship launches, not because players didn’t want it, but because Xbox’s own storefront gave its most willing buyers a reason not to pay. Which leaves Xbox at a crossroads. Will it keep making Gears games when the financial returns are this thin and the margins this low? And if it does, does the next one arrive off Game Pass at day one – the way CoD now does, or even on PlayStation? I think it should. Alright, back to E-Day for me! The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]
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