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The work you can't always see: Beer is political, part 2
Recently I published a piece about beer, politics, and the question of who speaks up and who doesn’t. I meant every word of it. I still do. And then my inbox opened up. Cleveland Prost is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Subscribe I’ve been writing about beer since 2014. For most of that time, I kept things deliberately light — taproom profiles, new releases, the people behind the pints. Gradually, over years of building this thing, you gave me something I didn’t expect: permission. Permission to go deeper. To say what I actually saw in this industry and what I actually believed about it. That trust isn’t something I take lightly. It’s why that piece existed at all, and it’s why this one does too. I’m not walking anything back. But I want to go further. In that piece, I wrote that beer has never existed outside the system. That immigration policy affects who staffs breweries and harvests ingredients. That labor policy affects taproom workers. That civil rights policy affects who feels safe walking into a taproom. That “beer does not exist in a vacuum. The idea that it does is comforting. It is also false.” I believe that as much now as I did when I wrote it. But one idea came back at me, in different forms, over and over (from reader emails, comments, and conversations): that beer itself isn’t political — that it only becomes political when someone decides to make it that way. That what we’re really seeing is a choice by individuals to inject division into something that doesn’t inherently require it. It’s a comforting idea. It’s also wrong — and I think it’s worth being precise about why. That framing assumes that breweries operate outside the conditions shaping everything else. That politics is something you choose to bring into a room that was, until then, clean and neutral. That if you stay quiet, you stay clear of it. But the room was never neutral. It was never clean. Politics is already in the room. It’s in who walks through the door comfortably and who hesitates. It’s in whether a space can be used for organizing without fear. It’s in whether helping someone quietly might carry consequences you have to think carefully about in advance. It’s in who staffed the brewery, who harvested the grain, who can afford to be a regular. The idea that you opt out of all that by staying quiet is an illusion. You only change how visible your response to it is. This is, I realize, a hard thing to hear if you came to a beer newsletter for something lighter. I wrote recently that “beer, for me, has always felt like a refuge — a third place in an increasingly fractured world.” I meant that. I still do. But a refuge is not an escape from reality. It’s a place to gather strength to face it. Here’s what I actually missed — and what I want to correct. Multiple people in the industry reached out to me. I’m not naming them and I’m not identifying their businesses, because that’s not my call. If and when they want to be loud about what they’re doing, that agency belongs to them. What I can share is the substance of what they said, because it complicated something I presented too cleanly. The overall message: *You don’t know what we all are doing.* And they’re right. I don’t. One example involved a collaboration brewed quietly to support another business facing serious challenges in a whole different region, with proceeds directed toward solidarity, community, and keeping operations afloat. No announcement. It could have been broadcast widely. The point was never publicity. Another example involved logistical support for community efforts: organizing safe transportation, providing space for meetings on otherwise closed days, facilitating gatherings under difficult conditions. All of it happening while balancing real financial pressure and genuine concern for personal safety. None of what they described is a brewer “deciding to make beer political.” It’s people responding to the conditions around them — conditions that are already shaping who feels safe, who has access, who can gather, who needs help, and who has the capacity to offer it. Politics, again, already in the room. Already shaping choices. Whether anyone announced it or not. I’ve spent decades in taprooms, at barrel releases, at festivals, in back offices and brewing floors, talking to the people who built this industry from nothing. I know how much happens that never makes it onto social media. I know the owner who quietly comp’d a tab for someone having a crisis. The brewer who drove an hour to pick up a stranger who needed a safe ride. The taproom that stayed dark on a Tuesday so a community group could use the space without it becoming A Whole Thing. None of that gets a post. Most of it never will. So when I wrote recently about silence — when I said that “silence right now doesn’t feel neutral, it feels like complicity” — I was writing about what I could see. And I was right about what I saw. The public silence of breweries that have the platform, the stability, and frankly the safety to say something and choose not to? That still troubles me. I’m not softening that. But some of what I read as silence is actually something else entirely. It’s people doing the work with their hands instead of their phones. It’s people who are genuinely afraid — not of being canceled, but of real consequences for their families, their employees, their ability to keep the doors open at all. That deserves more than a footnote. It deserves to be named clearly. Here’s the tension I want to sit with honestly: public statements matter. They matter because people can’t rally around something they can’t see. Visibility creates awareness and solidarity. It helps people find each other. It tells someone standing outside your taproom door, uncertain whether they’ll be welcomed inside, something they need to know — or whether it’s even safe for them to be in public at all. That’s not performative. I wrote recently that the craft beer movement “was built on collective defiance. It was built on rejecting consolidation. On pushing back against homogeneity.” I believe that too. And I’ll extend it: breweries should be at least as loud about their values as they are when they drop a new seasonal. Your hazy IPA gets a full rollout — the label art, the tap handle photo, the countdown post. Human dignity deserves the same energy. Be as loud about human rights as you are about your beer. There is no reason those two things should require different levels of courage from you. But visibility isn’t the only form of courage. And not everyone can be visible right now without real consequences — financial, personal, sometimes physical. There are people in this industry doing hard, unglamorous, sometimes risky work in the background, and announcing it would compromise it or paint a target on someone who’s already stretched thin. That’s not silence as complicity. That’s operational discipline under pressure. What I want to push back on — clearly, not gently — is the idea that behind-the-scenes action and public visibility are in competition with each other. The person organizing quietly in the back room and the person posting a statement of solidarity on a Tuesday morning are both doing something real. We need both. We need the quiet infrastructure and we need the visible signal. We need people to know that this industry — at its best, at its most independent, and human — gives a fuck. I closed that piece with a question: “Reactive and fearful? Or clear and values-driven?” That question still stands. But having heard from you, I’d add a corollary: the values-driven path isn’t always the loudest one. Sometimes it’s a phone call and a recipe. Sometimes it’s a room made available on a closed Tuesday. Sometimes it’s a drive across town for someone who needed a safe ride home. All of it is political. All of it was always political. You don’t get to opt out of that — you only get to decide what you do with it. I’ve spent more than a decade writing about this industry because I believe it can be exactly that. I’ve been lucky enough to build an audience that lets me say so plainly. That’s a privilege I intend to use. The work is happening. Some of it you’ll see. Some of it you won’t. Support it either way. Cleveland Prost is a reader-supported publication covering beer and brewing across New York state. To receive new posts and support this work, consider becoming a free or paid subscriber. Cleveland Prost is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Subscribe
Why U.S. men's soccer captain Tim Ream uses LEGOs to manage mental health
Ream has become an advocate for mental health awareness, helping children identify and overcome their struggles.
Local coffee chain donates over $20,000 to support mental health programs
Hyper Energy Bar partnered with NAMI Iowa to raise over $20,000 through a special drink campaign during Mental Health Awareness Month, helping fund mental health initiatives and reduce stigma.
UConn Student-Athletes Champion Mental Health Awareness - University of Connecticut Athletics
In 2024, Jenna Zydanowicz began a Capstone project for her Master's in Public Health, entitled "Breaking Barriers: Reducing Stigma in College Athletics Throu...
NASA Spaceline Current Awareness List #1,202 29 May 2026 (Space Life Science Research Results)
The abstract in PubMed or at the publisher's site is linked when available and will open in a new window
Vanderbilt ALS Research Center hosts second Reporting the Research event
Attendees gathered at Fat Bottom Brewing Company on May 20 for the event to raise awareness about the neurodegenerative disorder, amyotrophic lateral sclerosis (ALS).
From Awareness to Action: How Physicians Can Lead the Charge on Health Equity
From embedding equity into everyday practice to rebuilding trust with underserved communities, Monique Nugent, MD, MPH, outlines sustainable strategies for change.
Cipla Health touches 1500+ lives through multi-city on-ground screening and awareness initiatives on World No Tobacco Day
On the occasion of World No Tobacco Day, Cipla Health Limited is driving on-ground screening and awareness initiatives across Mumbai, Bangalore, and Chennai, highlighting the importance of early detection and timely intervention in addressing tobacco-related health risks.
Kansas City mental health walk highlights healing and community
A community walk focused on mental health awareness brought people together Sunday morning at Bannister Park in Kansas City.
Glyco Harmony Drops [URGENT REPORT 2026] GlycoHarmony Shocking Complete Scientific Breakdown of Benefits Everyone Is Talking
Explore the science behind Glyco Harmony. Get a detailed explanation of its ingredients, benefits, potential effects, and how the formula may support healthy glucose metabolism. Glyco Harmony Glyco Harmony New York City, NY, May 31, 2026 (GLOBE NEWSWIRE) -- As awareness of metabolic health continues to rise worldwide, consumers are increasingly searching for products that can help support healthy blood sugar levels, improve overall wellness, and complement healthy lifestyle choices. Learn what’s
Memorial run at Cody Park honors Tyler Vanderheiden, raises mental health awareness
Memorial run at Cody Park honors Tyler Vanderheiden and raises mental health awareness.
21st annual Jefferson County Mental Health Awareness Walk held Saturday
The Jefferson County Mental Health Awareness Walk enters its 21st year. For the first time it’s on a Saturday, giving more people a chance to come out.
Mental health expert shares message of hope during awareness month
A mental health expert in Baton Rouge is sharing a message of hope during Mental Health Awareness Month.
Family Fun Fest returns, focuses on mental health awareness
Family Fun Fest returned to Michiana as Mental Health Awareness month wrapped up.The popular community event turned Howard Park into a hub for fun, connection,
CCWF staff focus on mental health awareness
Central California Women’s Facility (CCWF) in Chowchilla hosted a special May 12 mental health event for staff.
Dr. Desaree Festa: The Importance Of Addressing Mental Health In The NFL
Bills head of performance psychology and mental wellness Dr. Desaree Festa joined One Bills Live to discuss the importance of addressing and raising awareness of mental health. As part of Mental Health Awareness Month in May, Dr. Festa re-establishes the
Wyoming Department of Health Hosts Free Webinar to Observe World Elder Abuse Awareness Day - Wyoming Department of Health
In observance of World Elder Abuse Awareness Day (WEAAD), the Wyoming Department of Health is hosting a free, public virtual webinar on June 15, 2026, from 1 pm to 3 pm. The event aims to educate the community on how to recognize, report, and prevent the neglect, abuse, and exploitation of older adults. Every […]
Future of Personal Health—Mental Health Campaign
Media Planet recently spotlighted the mental health story of Special Olympics Minnesota athlete, Kayte Barton in a story titled, "Closing the Mental Health Gap for People With Intellectual and Developmental Disabilities” as part of their Mental Health Awareness Month campaign. The story details how Kayte leveraged her own challenges accessing mental health care to help develop Special Olympics Strong Minds, the mental discipline of Special Olympics Healthy Athletes®.
Downtime: Business coach Nhat Pham pulls off 55-minute plank on 55th birthday
Pham spent nearly an hour of his 55th birthday face-down on his elbows and toes, in a pushup-like position called a plank pose, for a physical challenge that doubled to promote Mental Health Awareness Month.
NYC Health + Hospitals’ NYC Care Program Launches “Light The Way” Citywide Public Awareness Campaign - NYC Health + Hospitals
New York, NY — NYC Health + Hospitals’ NYC Care program today announced the launch of a public awareness marketing campaign to encourage
The best way to celebrate Hepatitis Awareness Month is to protect yourself
The best way to celebrate Hepatitis Awareness Month is to protect yourself
Johnstown Peer Empowerment Network offers support during Mental Health Awareness Month
Medicaid’s Vital Role in Mental Health and Substance Use Disorder Care
Mental Health Awareness Month is an opportunity to recognize Medicaid’s essential role in helping people access mental health care and treatment for substance use disorder. As the nation’s largest payer for mental health and substance use disorder care, Medicaid covers approximately twenty two million non-elderly Americans with these conditions who rely on the program’s essential […]
Business Planning and RFP Pursuit Vary by Ownership Type
Businesses with formal plans and RFP experience are more likely to report growth, but many owners lack plans or awareness of procurement pathways.
Veteran's suicide on Memorial Day spurs awareness for mental health from Detroit outreach group
Sven Taranto brought wounds both seen and unseen home with him after eight years in the military. While he suffered from the trauma of combat, he also constantly struggled to secure benefits intended for veterans.
Buffalo Bills Players Talk Mental Wellness During Mental Health Awareness Month!
Buffalo Bills running back Ty Johnson, defensive lineman DeWayne Carter, long snapper Reid Ferguson, offensive lineman Sedrick Van Pran-Granger and safety Wande Owens join Senior Team Reporter Maddy Glab and Head of Performance Psychology & Mental Wel
NASA Spaceline Current Awareness List #1,201 22 May 2026 (Space Life Science Research Results)
NASA Spaceline Current Awareness
'Food Noise' and the Science of Interoceptive Awareness
Eliminating "food noise" comes with a cost. True health requires mindful nourishment rather than total control.
Raising awareness, not alarm on teen mental health
Suicide is the second leading cause of death in kids aged 10 to 14.
Radon Awareness Heightened By Winning Student Posters - Wyoming Department of Health
The Wyoming Department of Health (WDH) is proud to announce the winners of its annual radon poster contest, which is part of an overall effort to educate families about potential radon-related health risks. Winners include: 3rd-6th Grade Category 1st Place: Chloe Rollema, 6th grade, Western Christian Academy, Worland Teacher: Jodi Jordan 2nd Place: Zachary […]
Cristante: “We stood together in times of need.”
The day following the great feat in Verona was one of sharing and awareness at Roma. Through a post on their official Instagram profile, the Giallorossi club shared some moments from today’s team br...
Camp Zama Soldiers Connect With Community at Mental Health Awareness Fair
Camp Zama’s Army Substance Abuse Program hosted a Mental Health Awareness Day event May 20 to provide various information and resources for community me...
Freeport Memorial Day event spreads mental health awareness
Dozens gathered Monday in Freeport’s Arts Plaza for an event that combines a Memorial Day ceremony with mental health awareness.
Pellegrini: “We’ve always believed in the Champions League.”
The day following the great feat in Verona was one of sharing and awareness at Roma. Through a post on their official Instagram profile, the Giallorossi club shared moments from today’s team breakfa...
The rare Ebola outbreak is one danger. Attacks on healthcare workers are another
BUNIA, Congo (AP) — Every time Vanny Birungi, a volunteer with the Red Cross in eastern Congo, goes out to raise awareness about the latest Ebola outbreak as suspected cases near 1,000, she faces a double threat.
The rare Ebola outbreak is one danger. Attacks on healthcare workers are another
By JUSTIN KABUMBA and OPE ADETAYO BUNIA, Congo (AP) — Every time Vanny Birungi, a volunteer with the Red Cross in eastern Congo, goes out to raise awareness about the latest Ebola outbreak as suspected cases near 1,000, she faces a…
Be Vocal: Raising Awareness on Women’s Health
Read Be Vocal: Raising Awareness on Women's Health by CDC Foundation for SaportaReport here.
Inaugural Pride-centered health fair coming to South Laredo
South Laredo’s first Pride-centered health fair focused on awareness, prevention and community support is set for June.
Breaking down schizophrenia stigma during Mental Health Awareness Month
As Mental Health Awareness Month enters its final week, one woman is using her experience with schizophrenia to help others and challenge common misconceptions about the illness.
Rolling to Remember ride brings thousands of motorcyclists to D.C. to honor veterans, raise mental health awareness
Mental Health Awareness Month helping to dispel stigmas
Expanding access to mental health care
Enabling more access to mental health care resources
Mental health and well-being as important as physical health
Pennington expert talks about the impact of sleep on mental health
An expert with the Pennington Biomedical Research Center is talking about the importance of sleep during Mental Health Awareness Month.
Neglect as mental health care is more than a moral failure
Stories of people with Serious Mental Illness left untreated in county jails for months, waiting for a psychiatric bed are well known across KY.
Bridge Center for Hope highlights mental health services during awareness month
During Mental Health Awareness Month, members of the public are being reminded about the critical services provided by the Bridge Center for Hope.
Bees get distracted just like us, hinting at their own awareness
Even tiny insects need to focus. In a recent study, honey bees—usually quick to learn which scent means sugar—completely flubbed the task when a flashing light joined the party. This surprisingly human-like ...
Monthly Benefits Spotlight: May is Mental Health Awareness Month
Whether you are seeking help with stress management, counseling services or wellness programs, the Benefits Strategy team encourages you to take an active step toward your well-being by exploring the various resources available as part of your total rewards package.
XBOX Celebrates Global Accessibility Awareness Day with Improved Adaptive Thumbstick Toppers and More
Today, in recognition of Global Accessibility Awareness Day, we're sharing an update to the Adaptive Thumbstick Toppers available today through XBOX Design Lab.
70 years of service: College student creates mental health fundraiser to honor late mother
Dylan Souza, who grew up in El Dorado County, is raising mental health awareness and supporting students through a fundraiser and scholarships inspired by his late mother.
iOS 27's New AI Voice Control Feature Hints at Major Siri Upgrade Coming Soon
Every May, Apple previews new accessibility features coming to devices like the iPhone, iPad, and Mac. The announcement typically occurs a few days before Global Accessibility Awareness Day, and it offers a glimpse into what will be included in the next major releases of Apple's software platforms, such as iOS, iPadOS, and macOS. This year, one of the new capabilities shown off by Apple is natural language support for the Voice Control feature on the iPhone and iPad.
Key findings about Americans and mental health
As the nation marks Mental Health Awareness Month, here’s a look at how Americans describe their mental health and who they feel comfortable talking to about it.
AHA wins 2 Telly Awards for behavioral health video series
The AHA has won two Telly Awards for its three-part video series, Voices of Leadership: Breaking Mental Health Stigma. The Telly Awards, a global competition founded in 1979, honor excellence in video and television across all platforms. The AHA is a Silver Telly Winner in the Online — Public Interest and Awareness Category, and a Bronze Telly Award Winner in the Social Video — Motivational and Advice Category.
More opportunities on deck for underrepresented youth, adults through new Life Science Career Program
PAWTUCKET – This fall, The Rhode Island Life Science Hub (RILSH), in partnership with The Pawtucket Foundation, will launch a Life Sciences Career Awareness Program (LSCAP) in Pawtucket, Central Falls,
UK celebrates Mental Health Awareness Month with 'More Good Days, Together'
During Mental Health Awareness Month, the University of Kentucky is highlighting resources and programs available to support the mental well-being of faculty, staff and students.
As an aspiring science communicator, I learned a lot from an “eco artist”
Globally renowned, Xavier Cortada creates artwork to generate awareness about climate challenges. He inspired students during a campus visit, among them one who hopes to advocate for the environment.
Sargento Celebrates Mental Health Awareness Month with National Workplace Recognitions
/PRNewswire/ -- In recognition of Mental Health Awareness Month, Sargento is highlighting recent national honors from Newsweek and Forbes that recognize the...
Board Resolution Endorses May 2026 as Mental Health Awareness Month
San Diego County Board of Education endorses May 2026 as Mental Health Awareness Month.
Events to promote Mental Health Awareness, AAPI Heritage months
One of the featured events is an address on AI by Ryan Lee, MD, chair of the UNMC Department of Radiology.
Appleton mayor issues proclamation for 'period poverty' and menstrual health awareness
The mayor of Appleton is shining a spotlight on menstrual health equity and the importance of making sure everyone has access to period products.
Whoa! Netflix is Sending Narnia Heading to Theaters...What This Means for the Future of Film
(Welcome to the “Most Important Story of the Week”, my bi-weekly strategy column analyzing the most important (but often not buzziest) news story of the last two weeks. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. Please subscribe.) Here’s a funny thing about the debate over whether streamers should release their movies in theaters first: Both sides think the other side represents the “conventional wisdom”. If you’ve been reading me for any amount of time, or even just scanned my front page, you know I think movies make more money by having a robust theatrical window compared to going straight-to-streaming. I’ve published thousands of words on this topic. And for years, I felt like I was standing up to a wave of opposition. See, while the “put your films in theaters to make money” take was obvious at any point before 2019, post-streaming revolution, most of the trendy thinkers took the opposite point of view. Big names argued that Netflix putting their film straight-to-streaming (“S-to-S” from here on out) actually made more money. Netflix was “disrupting” theaters, just as they disrupted Blockbuster Video, and since innovation is always good, this too was a great idea. This thinking then leaked into the mainstream business outlets like the Wall Street Journal and Bloomberg. I read many articles whose take boiled down to “Netflix makes tons of money from S-to-S releases” and “theaters were in structural decline” anyways. Covid-19 shutting down theaters and the 2023 strikes shutting down film production seemingly justified this point of view, as the box office struggled to return to 2017-2019 heights. Yet I’ve also read folks arguing the opposite point: the conventional wisdom says to put films in theaters! From some writers’ points of view, “everyone” actually agrees/agreed with my “send your films to theaters” take—especially the stodgy traditional studios—and folks still didn’t understand Netflix’s genius. I feel like, for the last two years, many people have argued this point as if it’s conventional wisdom. You know what? I may have been wrong. At this point, the “S-to-S strategy makes money” might be the minority viewpoint. Especially with the news this month that Netflix will put at least one film—Greta Gerwig’s Narnia film The Magician’s Nephew—in theaters in 2027 for a full 49-day run is big news. So that’s the story of the week, but I’ll also explain why they’re making this move now and why Netflix may not completely embrace theaters, along with other topics, like how I don’t buy Disney’s “super app” strategy, the latest good news out of the unions, my take on the latest attacks against free speech, and a whole lot more. Let’s get started. Subscribe Most Important Story of the Week - Netflix Goes to Theaters! Listen, I promise not to victory lap too hard today. As I just wrote, I’ve argued against sending films straight-to-streaming for—checks calendar—eight years now. Since 2018. Yikes. That’s a long time. And for years, others painted my thinking as “conventional” in that I was standing up for the status quo against trendy, cool disruption. And that’s not cool! But math is math, and I never could make the S-to-S numbers work. The only thing that ever enabled that model was Wall Street’s brief exuberance for it. It seems like the heads of Netflix now agree with me. (There were always rumors that former head of film for Netflix Scott Stuber argued internally for theatrical releases as well.) As they announced: “The Magician’s Nephew_—the first film in a Narnia series of films—will open on 12-Feb-2027, with a 49 day theatrical exclusive run.”_ I’m a little surprised at how little coverage this big change actually got. Credit to Bloomberg for leading with it and Matt Belloni’s The Town for highlighting it with the provocatively titled podcast “Hell Hath Frozen Over”. But after that? Instead of getting as much coverage as, say, the FCC’s latest egregious crackdown on free speech, this news story got crickets. But it’s massively more important for the future business of entertainment. So let’s start with the obvious question… Why Put Your Movies in Theaters? So…why should Netflix put (some!) of their movies in theaters? Well, I’ve already written that in a very, very, very long article from 2022: [ ](https://entertainment.substack.com/p/the-data-is-in-theatrical-films-massively) [ The Data Is In: Theatrical Films Massively Outperform Straight-To-Streaming Films ](https://entertainment.substack.com/p/the-data-is-in-theatrical-films-massively) Entertainment Strategy Guy · April 5, 2023 [ Read full story ](https://entertainment.substack.com/p/the-data-is-in-theatrical-films-massively) To summarize, theatrical runs make much more money, especially blockbusters, because they earn more money per viewing,1 and that helps boost home entertainment sales. Theatrical films also perform as well or better than the streaming-only films. Now, partially this is driven by increased marketing for said films, but said marketing ultimately boosts the awareness of the movies and drives improved streaming and library performance as well. Again, I’ve made this case after reviewing the economic models and streaming data for years. Just last week, Emily Horgan also made the case for kids films! Yes, it is probably conventional wisdom, but that’s also because it’s true! I’d also argue we’ve seen a lot of data in the various studios’ behavior. As I’ve noted before, the more a studio needs to make money, the likelier they are to put films in theaters. As such, Disney, Universal, Warner Bros., Paramount and Sony all send their major films to theaters. Even if they once made a big S-to-S push (*cough* Disney *cough*), they’ve since relented and returned to theaters. The tech companies don’t need to make money, per se, so it took them years to embrace theaters. Apple doesn’t need to make money because it doesn’t disclose their (likely) Quibi-sized losses each year. (They fear bad press more than losing money.) Amazon announced two years ago that they planned to make Amazon-MGM Studios/Prime Video profitable on its own, and guess what? Now they’re putting films in theaters. That leaves Netflix. They’re in between the “no need to make money at all” and the “desperately need to make money to offset linear TV declines”, so they had less pressure to put some films in theaters. Plus, for years, they were the sexy disruptor, and Wall Street rewarded them for that. (Honestly, they still do.) Yet, even Netflix likely saw the money they were leaving on the table (I’ve estimated it at an easy billion dollars before) so they changed their course. I heard one pundit argue that, because Netflix already makes so much money, they don’t need to make more money, which sort of goes against everything I’ve ever learned about business and economics. Again, to be super-nuanced, sending “films to theaters” does not mean EVERY film. TV movies have been a thing for decades. Lifetime films, Hallmark holiday films, Disney Channel Original Movies, and so on, don’t need theatrical runs. But films above a certain budget level (say $25 to 50 million) almost certainly need theaters to maximize their revenue. The Scenarios (with a Dose of Skepticism) Now time for some skepticism: it won’t surprise me at all if Netflix re-changes course. Specifically, Netflix announced that their Narnia film will go to theaters. And I’d bet anything we see KPop Demon Hunters 2: The Huntering2 also goes to theaters, cause it’s the surest hit outside of a Disney animated sequel right now. But how much does Netflix truly commit to theaters? They’ve already tried to emphasize that this is a one-off move. I see three broad scenarios:
NASA Spaceline Current Awareness List #1,200 15 May 2026 (Space Life Science Research Results)
NASA Spaceline Current Awareness List
FSU expert available to discuss high-functioning anxiety during Mental Health Awareness Month
Mental Health Awareness Month is recognized each May to provide education and reduce the stigma of several disorders. One lesser-known term gaining
Lee Health: Crashes are preventable – A reminder this awareness month
May is National Trauma Awareness Month, and motor vehicle crashes are one of the leading reasons patients are transported to and treated.
Delaware health protections, human trafficking awareness bills advance
A slew of health care affordability, protections made waves in Dover, while bill to preserve lottery sales cleared committee. Catch up here.
Vermont motorcycle ride raises awareness for men’s health
Classic Bike Experience hosts 10th annual Distinguished Gentleman's Ride in Essex Junction.
Water Science, Community Conservation Efforts Hold Key To India’s Future: Experts
Nagpur: Padma awardees and experts said that water conservation cannot succeed through infrastructure projects alone and requires a deeper understanding of water science, grassroots participation and stronger public awareness.
South Louisiana parents turn tragedy into mental health mission after son’s suicide
Rain Will Bring Flowers Foundation works to bring mental health awareness and suicide prevention to students of all ages across the state.
Spotlighting Mental Health Awareness Month
This week on In Focus, State Assemblymember Paula Kay and Mental Health Association of Rochester President and CEO Valerie Way join the show to discuss Mental Health Awareness Month.
La. Department of Health promotes 988 mental health helpline during awareness month
During Mental Health Awareness Month, the Louisiana Department of Health wants to remind people about important assistance available through the 988.
PHA and NAMI host songwriting workshop for Philadelphia youth during Mental Health Awareness Month
The therapeutic songwriting workshop was designed to give young people a creative outlet to discuss their mental health.
Center Point health fair addresses opioid epidemic
Faith leaders, first responders and city staff hosted a health fair focused on the opioid epidemic. The event aimed to raise awareness and connect people with available resources.
Care Out Loud launches in Jacksonville with mental health awareness event
A new mental health coalition in Onslow County held its first event in Jacksonville, connecting hundreds of residents with local mental health and substance abuse resources.
Mental Health Resources
As Real Salt Lake and Utah Royals FC honor Mental Health Awareness Month, the Club encourages all fans, staff, and players to remember that they are never alone. Reaching out for support is a sign of strength. Together with our partner Intermountain Health, here’s how we're working to support mental
Intercept Health Treatment Foster Care hold event to bring awareness to foster care in Roanoke
On Saturday, Intercept Health’s Treatment Foster Care Team came together in Roanoke to raise awareness of the need for more foster parents in the commonwealth - especially for teens.
NAMIWalks draws hundreds to Raleigh to raise awareness, fight mental health stigma
"You are not alone."
NAMIWalks draws hundreds to Morrisville to raise awareness, fight mental health stigma
"You are not alone."
8 Books That Break the Silence Around Suicide for Mental Health Awareness Month (Exclusive)
"I wrote a story that centers suicide because I know what it feels like for tomorrow to not feel promised," writes 'A Breath Too Late' author and mental health advocate Rocky Callen
Virginia Launches “Beyond the Blues” Campaign to Raise Awareness of Perinatal and Postpartum Depression - Virginia Department of Health
IMMEDIATE RELEASE – May 15, 2026 VDH Media Contact: Cheryle Rodriguez cheryle.rodriguez@vdh.virginia.gov DBHDS Media Contact: Lauren Cunningham, lauren.cunningham@dbhds.virginia.gov Virginia Launches “Beyond the Blues” Campaign to Raise Awareness of Perinatal and Postpartum Depression Campaign helps Virginians recognize emotional changes earlier, reduce stigma and connect parents and families to support. (RICHMOND, Va.) — In honor of Maternal Mental Health Month in […]
Virginia Launches “Beyond the Blues” Campaign to Raise Awareness of Perinatal and Postpartum Depression
IMMEDIATE RELEASE – May 15, 2026 VDH Media Contact: Cheryle Rodriguez cheryle.rodriguez@vdh.virginia.gov DBHDS Media Contact: Lauren Cunningham, lauren.cunningham@dbhds.virginia.gov Virginia Launches “Beyond the Blues” Campaign to Raise Awareness of Perinatal and Postpartum Depression Campaign helps Virginians recognize emotional changes earlier, reduce stigma and connect parents and families to support. (RICHMOND, Va.) — In honor of Maternal Mental Health Month in […]
'Lower the stigma': Kwan hosts chess tourney for mental health awareness
CLEVELAND -- Steven Kwan and the Guardians had a team off-day on Thursday, on the heels of a stretch of playing 13 games in as many days. However, Progressive Field was buzzing with activity for a great cause. Kwan hosted the second annual “Check on Your Mate" chess tournament on
NBA star Kevin Love spotlights mental health through nonprofit
May is Mental Health Awareness Month and NBA champion Kevin Love is using his platform to teach kids about mental health through his new program "GOAT: Beyond The Game."
Understanding connection: Veteran homelessness and mental health
Mental Health Awareness Month highlights how homelessness and mental health challenges often overlap and why addressing both together is essential for recovery.
Mental health awareness: Domani builds support for children through art and atheltics
Domàni uses art and sports to support young people struggling with eating disorders
New 400 Horses casino: "More than entertainment"
400 Horses, the brand-new casino venture by S&K Gaming LLC, opened last Tuesday, May 5, calling attention to the day of awareness for Missing and Murdered Indigenous People.
Essentia Health-Fosston hosting annual stroke and trauma awareness community event
In recognition of National Stroke Awareness Month and National Trauma Awareness Month, Essentia Health is hosting its annual community stroke and trauma awareness grill-out in Fosston on Wednesday, May 20.
Mental Health Resources
As Utah Royals FC and Real Salt Lake honor Mental Health Awareness Month, the Club encourages all fans, staff, and players to remember that they are never alone. Reaching out for support is a sign of strength. Together with our partner Intermountain Health, here’s how we're working to support mental
DOH-Orange Observes National Stroke Awareness Month - Florida Department of Health in Orange County
Orlando, Fla.— The Florida Department of Health in Orange County (DOH-Orange) recognizes National Stroke Awareness Month, an observance that highlights the
SUNY Chancellor Highlights Mental Health and Wellness
SUNY Chancellor John B. King Jr. spotlighted Mental Health Awareness Month by highlighting events on campus that promote mental health awareness.
Maine's mental health system is failing families and taxpayers
May is Mental Health Awareness Month. But for Maine families living alongside severe mental illness, awareness is not enough. We need action, accountability, and reform. I am a nurse and a professor. More importantly, I am a mother. Our adult son lives with schizoaffective disorder, causing paranoia, hallucinations, delusions, and profound instability. Compounding his illness […]
Gambling Addiction: Growing Mental Health Concern Fueled by Online Betting, Prediction Markets
As May’s National Mental Health Awareness Month shines a spotlight on emotional well-being, one issue is quietly gaining urgency: gambling addiction.
Navigating Leave Laws, the ADA, and Mental Health in the Workplace: What Employers Need to Know (Video Chat)
May is Mental Health Awareness Month—a timely reminder for employers to take a fresh, thoughtful look at how workplace policies and practices support
NASA Spaceline Current Awareness List #1,199 8 May 2026 (Space Life Science Research Results)
NASA Spaceline Current Awareness List
May is Mental Health Awareness Month: Local experts dive into big topics
All month long on WRAL News at 9 a.m., local experts will dive into how mental health impacts our lives. Here's what we've learned so far.
Suicide survivor inspires hope during Mental Health Awareness Month
A Chicagoan is sharing her story of survival to remind others healing is possible during Mental Health Awareness Month.
South Philadelphia event raises awareness for heart health in the construction industry
It was all part of the American Heart Association's 2026 Hard Hats with Heart Homerun Derby at Citizens Bank Park in South Philadelphia.
Interactive Mental Health Resource Finder Launched
In observance of Mental Health Awareness Month, SUNY Chancellor John B. King Jr. today launched the SUNY Mental Health Resource Finder to help support students, faculty, and staff, as well as...
Suicide Reenters Top 10 Causes of Death as More Americans Are Experiencing Mental Health Conditions
May is Mental Health Awareness Month, a time to elevate the needs of the millions of Americans who have a mental health condition. The term refers to a wide range of conditions that affect mood, thinking, and behavior, which can cause distress and problems functioning in social, work, and family activities. This year, the awareness month arrives with sobering news: The U.S. mortality data published by the Centers for Disease Control and Prevention (CDC) revealed that suicide has replaced COVID-19 as the country’s 10th leading cause of death.