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Rosalina and Samus have new Nintendo eShop cards, plus an eShop credit sale is live
New Rosalina and Samus Nintendo eShop cards have been revealed, and a sale is happening that can save you a bit of cash on eShop credit.
How vibe coding app Anything is rebuilding after getting booted from the App Store twice
Anything is planning to launch a desktop companion app to aid mobile app development after its App Store removal.
How Audrey Hepburn impacted fashion, entertainment and even World War II
“The most important thing is to enjoy your life. To be happy. It’s all that matters,” Hepburn once said. If one is to follow her example, then a life of fashion, elegance, creativity, advocacy and kindness is a life to be enjoyed.
Joey Fatone lost power to his house on Christmas because he couldn't pay the bill: 'I was asking people for money' (exclusive sneak peek)
Joey Fatone reveals in an exclusive 'Boy Band Confidential' sneak peek that the power company shut off his lights on Christmas when he was near bankruptcy. 'I had family over at my house. Good thing I had the water, but the power just went pew,' he tells EW.
Google, Microsoft, Meta All Tracking You Even When You Opt Out, According to an Independent Audit
“This is the Strait of Hormuz in the data economy. If you want to make a change, this is where you cut it off. Anything short of that is theatrical political posture.”
Scientists Made Something Out of Nothing. Literally.
Like ghosts in the void, virtual particles can materialize from (almost) nothing.
“Hiding science in really fun things”: Kids gets hands-on with real research in Denver
Squishy Science Sunday, part of APS’ Global Physics Summit, welcomed 1,500 visitors to a local museum.
Wolf: ‘Business as usual’ for Vrabel
Mike Florio and Chris Simms discuss Eliot Wolf’s comments on Mike Vrabel and examine the state of things in New England as the head coach is drawing headlines.
Opinion: 3 things Democrats should do to support small business in CT
New Haven's Caroline Tanbee Smith outlines 3 pillars of strategy to boost small business in Connecticut.
Just kidding about the separation of church and state?
You may recall the old truism the three things you shouldn’t discuss at a cocktail party are religion, politics, and, well, that last one often depends on the situation. But those first two tend to be commonly warned against as topics for conversation in polite society. So, guess what we are going to talk about […]
Richmond high schooler looks to ramp up his electronics recycling business in deal with national nonprofit
“In terms of a future, I’d love to scale this up. This is not something that’s going to end when I go to college,” said Richmond high schooler Loch Macfarlane.
Animal Crossing: New Horizons 3.0.2 update out now, special gift available
Animal Crossing: New Horizons just released a version 3.0.2 update, and it includes a special item to celebrate the series' 25th anniversary.
From curiosity to conservation: How citizen science is teaching children and adults to see, experience nature
It often starts with something small, such as a new bird in a branch, a vibrant butterfly in a yard, a colorful plant growing through a crack in the sidewalk, or as part of a lawn. Suddenly, you are engaged and can't help ...
Padres closer Mason Miller is 'one of the most remarkable things about our sport right now'
Blurry iPhone Text Picture Problem: Is There An Easy Solution I'm Missing?
I use my iPhone for all my pictures of airlines and hotels. It serves me well, with one major issue... is there something I'm missing?
'Experience something different': New crafting business opens in downtown Lynchburg
A new local crafting business is bringing a fresh focus on creativity and community connection.
Justin Bieber’s YouTube Coachella set had nothing to do with who owns his music
“The Daily Mail is wrong about that.”
CBS names Georgia football's worst case scenario
CBS Sports thinks the Georgia Bulldogs could have their worst season in years if things go wrong in 2026
Decades-old Idaho campaign finance laws remain on the books. Why reforms failed
“If it ain’t broke, don’t fix it. And I can tell you, nothing’s broke with people raising money,” said Nampa Republican Rep. Brent Crane.
Overwatch's Next Season Looks Dope Except For One Thing
Season 2 adds Sierra to the roster, but also gives some spotlight to Soldier: 76
Overwatch out on Nintendo Switch 2 tomorrow, up to 60 FPS and more
We have an update on Overwatch (previously known as Overwatch 2), as Blizzard just confirmed the release date for the Nintendo Switch 2 version. As it turns out, it’ll be out tomorrow. One of the highlights of Overwatch on Nintendo Switch 2 is support for up to 60 frames per second for both docked and handheld play. Blizzard says the...
JD Vance Seems to Ruin Everything He Touches
Does the vice president really think he has a shot in 2028, despite his consistent failures?
How Commissioner Joe Neunder became a symbol of everything voters distrust in SWFL
Sarasota land deal raises ethics questions and fuels voter distrust
From curiosity to conservation: How citizen science is teaching children and adults to see, experience nature
It often starts with something small, such as a new bird in a branch, a vibrant butterfly in a yard, a colorful plant growing through a crack in the sidewalk, or as part of a lawn. Suddenly, you are engaged ...
First time at Masters: Surprising things, what it's like at tournament
My first time at the Masters Tournament in Augusta, Georgia, was filled with cheap food, golf, incredible merch hauls, and surprising rules.
Get on ‘board’ with Aspen’s newest charcuterie board business
Borde + Kurv offers handmade boards, along with baskets, spanning everything from brunch to charcuterie to dessert — with thoughtfully sourced and mostly local produce evoking European flavor and tradition.
Microsoft is testing OpenClaw-like AI bots for 365 Copilot
The Verge is about technology and how it makes us feel. Founded in 2011, we offer our audience everything from breaking news to reviews to award-winning features and investigations, on our site, in video, and in podcasts.
Surviving AI Price Wars Without Destroying Your Business
Five things app companies get wrong — and what to do instead
How to help someone experiencing a mental health crisis
If you know someone is in a mental health crisis, experts say the best thing to do is to spark a conversation and connect them to resources and professional help.
MLB Power Rankings: Let the turnarounds begin? Which teams have already exorcised their early season demons
In the long slog that is a 162-game season, early results can mean nothing -- or everything
The Ultimate Secrets of Strixhaven Limited Set Review
Ready for a second semester at Strixhaven? We'll give you a crash course on everything you can expect from this Limited format.
South Business Drive Reconstruction to Begin on Wednesday
Things are about to get a bit more complicated on Sheboygan's south side as reconstruction of South Business D...
Coachella 2026: The 21 best moments from the fest's 25th-anniversary weekend
From Justin Bieber and his laptop to the high-production headlining sets from Sabrina Carpenter and Karol G and the best of everything in between at Coachella.
Everything to know about David Geffen Galleries as a new LACMA emerges
The divisive new building opens to members April 19 and widely May 4. Learn more about its architecture, must-see art, things to do and $724 million price tag.
‘Lady Disdain’ world premiere rides sparkling into Overture
Madison company Forward Theater presents Lauren Gunderson’s bawdy enemies-to-lovers adaptation of “Much Ado About Nothing” through April 26.
Rory McIlroy reveals what 2026 Masters victory taught him
Rory McIlroy waited so long for his first Masters. That taught him something. Now, he's a repeat winner.
Can red light therapy really deliver a beauty and health glow up? Here's the science
Wellness influencers tout the therapy's power for everything from rejuvenating skin and hair to boosting longevity. Devices sold for at-home use abound. We look at the evidence behind the hype.
Can red light therapy really deliver a beauty and health glow up? Here's the science
Wellness influencers tout the therapy's power for everything from rejuvenating skin and hair to boosting longevity. Devices sold for at-home use abound. We look at the evidence behind the hype.
Can red light therapy really deliver a beauty and health glow up? Here's the science
Wellness influencers tout the therapy's power for everything from rejuvenating skin and hair to boosting longevity. Devices sold for at-home use abound. We look at the evidence behind the hype.
Shelby Russ, whose 50-year-old company furnishes offices, sees positive signs for economy
"The things that are wrong with New Orleans can be fixed. The things that are right about the city, no one else could recreate. We have to start from that, and this self-deprecation that we culturally do has got to stop."
🥐Champions week, Liga hangover... Monday's 5️⃣ stories
It’s a key week and one of the most important of the year because of everything at stake, and the news is clear. No Mbappé two days before MunichWith still two days to go before the battle at the A...
JAXA's 22-Year Bet on Frozen Comet Samples: What a Multi-Decade Mission Timeline Means for Planetary Science Funding
In the world of planetary science, a decade-long mission is considered ambitious. JAXA, Japan’s space agency, is now weighing something far more audacious: a sample return mission that wouldn’t deliver its cargo until the late 2040s, more than 22 years from the earliest planning stages. The proposed Next Generation Small-Body Return (NGSR) mission to comet […]
Liverpool, the Grand National and the rumbling discord around Merseyside’s biggest sporting day
Those in control of the most powerful sporting institutions stand accused of understanding the cost of everything but the value of nothing
Stop wasting time on hair myths: 5 science-backed secrets that can actually grow your hair
If you’ve ever gone down the rabbit hole of “hair growth hacks,” you already know how confusing it gets. Oil this, don’t oil that. Cut your hair, don’t cut your hair. Everyone seems to have an opinion - and half of it contradicts the other half.So let’s simplify things.Here are 5 science-backed habits that actually support better, healthier hair growth. No overnight miracles - just real, practical changes that make a difference over time.
Tomodachi Life: Living the Dream ROM leaked online
It's now been confirmed that the Tomodachi Life: Living the Dream ROM has leaked online just days before launch.
Yankees Social Media Spotlight: At Least Jeter’s Happy
Derek Jeter’s Michigan Wolverines won the NCAA Men’s National Championship. Nothing else of note happened this week.
Woman, 26, Had Excessive Itching but Was Told 'It's Just One of Those Things.' She Then Self-Diagnosed Her Cancer (Exclusive)
A young woman suffered from excessive itching and was dismissed by multiple doctors, before she eventually self-diagnosed herself with cancer. Sumbul Ari recalls her health journey in an exclusive interview with PEOPLE.
Bay Area business owner re-dumps mountain of trash on customer driveway after broken promises on payment. Was he right?
This dumpster dispute really dumped things on a whole new level turning one missed payment into a trashy pile of fines, fees and chaos.
The Complex Transformations Underlying MC Escher’s Works
Self-similar images are rather common, which are images in which the same image is repeated on a smaller scale somewhere within the image that one is looking at, something which is also referred to…
"Find something that works for you": Health and wellness tips for the summer
Fitness expert Doug Bopst joins Jen Franciotti to discuss positive health habits to develop in advance of the summer months.
Things to do in Cincinnati this week, April 13-19
If you're looking for the best events happening in Cincinnati, you're at the right place. Find your next concert, game, festival or family event.
All Things Detroit Day draws shoppers, celebrates small businesses at Eastern Market
The Sheds at Eastern Market were buzzing Sunday as shoppers poured in for All Things Detroit Day, an annual celebration of local small businesses featuring more than 100 vendors offering everything from apparel to food.
New research turns everything we thought we knew about yo-yo dieting on its head
Illinois Court Hears Final Lawsuit Challenging Marijuana Social Equity Business Licensing Lottery
“We just want a fair shot. We’re not asking for anything special, no special privileges, but what they promised from the very beginning.” By Hannah Meisel, Capitol News Illinois Nearly seven years after Illinois lawmakers approved recreational cannabis legalization, applicants who lost out on coveted business licenses are still battling the state in court, alleging […]
Green Powered Challenge: Solar Powered Pi Hosts Websites In RAM
If you started with computers early enough, you’ll remember the importance of the RAMdisk concept: without a hard drive and with floppies slow and swapping constantly, everything had to live …
Charlie Crist's humanity laid bare by, wait for it, the Tampa Bay Times
Crist is shown as something he’s not often been accused of: entirely relatable.
‘Euphoria’ has outgrown itself, on screen and off
(CNN) — Everything was different when “Euphoria” premiered in 2019.
‘Euphoria’ has outgrown itself, on screen and off
Everything was different when “Euphoria” premiered in 2019. Now, as the series makes its long-awaited return Sunday, the third and final season of the show is emerging into a drastically different world, both in terms of the story being told on screen and the generation of stars the show helped launch off screen.
Pokemon Champions Battle Pass Season M-2 rewards leaked
Pokémon Champions has already leaked details about its Battle Pass Season M-2 rewards. The next season isn’t expected to start for quite a bit. Pokemon Champions just launched this week, and alongside that, Season M-1 started up. It should be running until May 12, so the next one isn’t expected until at least a month from now. That said, if...
Anker's EufyMake E1 Finally Brings Printers Out of the Dark Ages
This ultraviolet printer prints on literally anything—canvas, wood, metal, plastic, you name it. Like all things that are the first of their kind, it also costs a heavy premium.
EDITORIAL: Business HQs decamp from Colorado
Grim news last week: For the first time since the pandemic, Colorado’s job market lost 11,700 jobs — contracting at an annual rate of -0.4%. The Centennial State is among 27 states with year-over-year job losses, but a new report from the Colorado Chamber Foundation indicates Colorado-specific trends are at play. And they’re making things […]
EDITORIAL: Business HQs decamp from Colorado
Grim news last week: For the first time since the pandemic, Colorado’s job market lost 11,700 jobs — contracting at an annual rate of -0.4%. The Centennial State is among 27 states with year-over-year job losses, but a new report from the Colorado Chamber Foundation indicates Colorado-specific trends are at play. And they’re making things […]
18 Secret iPhone Features in iOS 26 You Probably Didn't Know Existed
Ready to explore everything that iOS 26 has to offer? We'll be your tour guide.
Things to do in Pensacola: Mullet Man Triathlon; Earth Day Pensacola
Seven days out is your guide to entertainment events, concerts, festivals and activities in Escambia and Santa Rosa counties this week.
Why reopening the Strait of Hormuz won’t be enough to solve shipping woes and high oil prices
Reopening the Strait of Hormuz is proving to be difficult. But even if the vital waterway fully opens and oil and other necessary cargo sail out, it won’t be enough to return things to normal.
Sooo ... About Last Night
Last night (Sat., April 11, 2026), Ultimate Fighting Championship (UFC) ventured forth to Kaseya Center in Miami, Florida for UFC 327. Was this the deepest numbered event since UFC 300? Maybe Jon Anik was onto something! There were great fights from top to bottom, like Kelvin Gastelum vs. Vicente Luque on the early “Prelims” card. […]
Let’s all go to the science fair
“While participation was down this year, I believe the changes in the judging and awards element allowed us to focus on the most important things which were the students and their projects,” said Sara Milner, pre-K through fifth grade curriculum supervisor for Duxbury Public Schools. “We wanted the event to be about showcasing the students’
How to get a refund on the Nintendo eShop
Here's what you can and can't get refunds for on the Nintendo eShop on Switch and Switch 2 with information on how to actually get one.
Local brothers use T-shirt business to give back to charity
Two local brothers are turning creativity into something much bigger than a business—they’re using it to give back to their community and bring people together.
Get on ‘board’ with Aspen’s charcuterie board business
Borde + Kurv offers handmade boards, along with baskets, spanning everything from brunch to charcuterie to dessert — with thoughtfully sourced and mostly local produce evoking European flavor and tradition.
ON THE JOB: “What is the Best Business Advice You’ve Ever Received?
Interviews by Deborah Jeanne Sergeant Sound advice can contribute to your success. We recently asked area business leaders, what was their best advice they’d ever received. Here’s what they said: “The best advice I ever received was from my then –boss, Gerry Church, Fulton plant manager at Miller Brewing Co. He told me that whenever I wanted to discuss a business problem or issue with him, I should also be prepared to offer possible solutions. It’s the difference between being proactive or reactive. It’s also the difference between being a leader or follower. That has served me well in any business relationship I have had since then.” — Stephen Chirello, Owner, Steve Chirello Advertising, Fulton “Someone will always do it for less; they will also take the most effort to service or satisfy and leave you for the next lower price.” — John M. Henry, Owner, Speedway Press, Mitchell Printing, Phoenix Press, Oswego “I’m going to answer this question by turning it around and giving my own advice that is, ‘Always treat every customer as if they were your only customer!’ We are celebrating our 50th anniversary in business this year. We started our business on March 25, 1976. My advice works.”” — Nick Chervinsky, President, Brewerton Pharmacy, Brewerton “’You need to toot your own horn, my grandfather, Howard D. Dice, told me.” — Beth Ann Dice, Women’s active aging and cancer recovery coach, Mission Movement Wellness Studio & Breast Cancer Recovery Studio, Fulton “In the micro enterprise class, they taught, ‘Get a good lawyer, accountant and bank.’ That was over 30 years ago and I still have those three today. I chose good people I could grow with.” — Tony Pauldine, Owner, Anthony M. Pauldine General Contractors Inc., Oswego “From my grandfather; ‘Listen to everyone! You never know where you will get the solution you need.’” — Kevin Dean, Executive director, Oswego County Opportunities, Fulton “‘Preparation is the mother of success.’ My dad always drilled that into my head growing up, and it has helped me avoid a lot of snags in both my personal and professional life. Thanks, Dad!” — Bekkah Frisch, Owner and president, iHeart Holdings, Inc., Fulton “If you don’t take a risk and try, you will never know.” — Justin Taber, Owner, Torbitt’s Service Center, Oswego “Be ready to take a loss.” — Cody Seymour, Manager, Damiano’s Eatery, Mexico “I’ve received so much good business advice over the years. When people are giving you advice, always be curious rather than judgmental. Follow your gut. Doing the right thing is never the wrong thing.” — Dana Decker, Principal owner/broker, Berkshire Hathaway Home Services, Oswego ’Do it and figure it out later.’ It hasn’t failed me yet. Too many people take time to think about doing this and this and this and then the opportunity is over with. If it’s somewhat reasonable — if it’s not something outrageous — do it and figure it out later.” — Jeremy Allen, Licensed real estate salesperson, Acropolis Realty Group, Syracuse “’Try to meet the needs of the customer. Treat them like you’d like to be treated.’ It’s like the Golden Rule says.” — Douglas Dickson, Physician and associate at CNY Foot Surgery and Podiatry Care, East Syracuse “The best piece of business advice I’ve ever received applies to life in general: always be honest. Never overstate your capabilities and always be willing to ask questions. The more specific you can be in any given topic will always lead to a better outcome.” — Tom Fernandez, President, Woodbine Hospitality, Syracuse “As a business owner, the advice would be ‘Don’t overextend yourself. Especially in agriculture, expect issues to come up.’ If something is going right, it’s not true agriculture. This last season, we scaled very hard to field another crew. We got more drones, crew and generators based on projections. This last season hit the ag community hard with a very wet spring. We did 15,000 to 20,000 acres for fungicide and the same for cover crop seeding in 2024. We scaled to 25,000 to 30,000 for 2025. We ended up doing 2,000 for fungicide and 3,000 for cover crop seeding. That’s why that advice was good.” — Rick Jordan, Operations manager, CNY Drove Services, Clinton “’Keep your head down, mind your own business and do the best for your clients that you can do.’ It has a lot to do with my success in working for Galloway Century 21.” — Ed Fayette, New York state licensed real estate agent, Century 21 Galloway, Oswego “’Expand in all ways, always.’ It just keeps you going and keeps you growing.” — Stephen Baier, Licensed real estate person, The Real Estate Agency & Bouck Commercial, Auburn “The best advice is, ‘Your biggest asset you won’t see on the books because it comes from your employees.’” — David Flickinger, Owner, Edible Arrangements, Syracuse “Don’t take things personally when you’re working with the public.” — Leeann Desimone, Manager, Annie’s Hallmark Shop, Auburn “‘Follow up.’ The customer knows that you care about what you are doing and that their opinion counts. Sometimes they might be on the fence about whether they want to use your company. If they’re asking your opinion on things, they feel you are concerned about what you’re doing. They like to be kept in the loop if they’re spending money with you.” — Dorothy Casper, Saslesperson, SweetWoods Memorials, Phoenix “The best business advice I received is ‘Never be the smartest person in the room. Surround yourself with people who are smarter than you.’ That’s how you learn.” — Debbie Bilello, Owner, Virtual Office Solutions, Central Square “’You need to grow your business but you can’t grow too big too fast.’ That’s what we’ve done at Pinnacle Maintenance. We’ve tried to grow but not too fast. Along those same lines, there’s another good piece of advice, ‘Don’t take on more than you can handle because it only leads to a bad name for your business and a bad experience for your customers.’ It goes along the same lines as growing your business slowly and carefully.” — David Wines, Owner, Pinnacle Maintenance, Central Square “Always be on time and do what you say you are going to do.’ I’ve done very well following that advice. Most of my work is referral and I don’t really do any advertising so I have a pretty good customer base. It’s mostly word-of-mouth from satisfied customers.” — Robert J. Fleming, Owner, Bob Fleming Windows & Doors, Brewerton “’Concentrate on your finances, always pay your taxes, and form a team you can depend on. Try to help the community you’re in as much as you can.’ We do all of these all the time here. We give and give and give to the community and the community gives back to us always.” — Susan Bonnet, Co-owner, Bonnet Sales and Service, Central Square “Keep smiling. It brings a positive attitude to the workplace.” — Karin Lindsley, Vice president, DTS Truck Service, Syracuse “‘Customer service above all.’ Following this advice has served us very well.’ — Guy Fox, Owner, Fox’s Discount Parts, West Monroe “The best thing to do is to make sure you’re taking in more money than you’re spending. I wish I could say I’m a good businessman but I have been in business since 1981. I’m not a bean counter but work well with my hands and its’s served me well all these years and I am still in business.” — Matt McGill, Owner, Matt McGill Collision, Brewerton
Seniors: Dennis Ouellette, 80
Ontario Orchards owner not slowing down as he grows his farm market By Stefan Yablonski The seeds for Dennis Ouellette’s career path were sown when he was 6 years old — and he isn’t slowing down. “Since age 6, I grew up an agriculturalist. That is 72 years. Started out with a 37-acre farm when I bought it from my parents and built it up to almost 300 acres. Brought it back down to around 200 acres now,” he said. The location of his business was just a barn, a horse barn, he said. “In 1967, it officially became Ontario Orchards Farm Market. My wife [June] and I graduated [high school] in 1964 and three years later we became Ontario Orchards. We have been here more than 60 years,” he explained. “It is the same location. We have expanded over the years as the customers mentioned different things; we have expanded to bring in different products. “What keeps me going is I totally enjoy what I am doing. I enjoy the people that I work with. The customers are wonderful. Mostly, more important than anything, is my family — my wife, my daughters, grandchildren, son-in-law — we are still very much a family business I’m not going to retire just yet.” He also enjoys the changing seasons. “Ontario Orchards is a four-season business. There is always something new; more energy, more interest. Not only for the business but for my staff, the people that work here. Things keep changing, changing. We are always looking forward to something new and exciting,” he said. They work with quite a number of local farmers within the area and throughout the state, throughout the country and from around the world.” “We do have things from different countries around the world. But specifically, we are very excited about the local. We have an over 200-acre farm. We sell just about everything we raise on that farm right here at the farm market. For example, we press cider year-round. We make baked goods every day, year-round. We sell our apples 12 months a year.” “Today, there are so many products in Ontario Orchards that we never would have thought of in 1967,” he continued. “I attribute a lot of that to my daughters. I like the young blood and new energy. That is very crucial to a business, it keeps it vibrant.” What’s his favorite part of the job? “I don’t have a favorite part. I enjoy it all. I have a lot of intertest in other things,” he said. “I have staff that knows so much. I can go to the staff and say, ‘I don’t know what this is, you tell me what this is.’ They are so knowledgeable. It is impossible for one person to know everything in this place. In the summer, staff is about 60; in the winter about 20, 25.” He added that he plans on being around for several more years.
If You Visit JoJo’s Diner, Bring Your Appetite
By Stefan Yablonski Q: When did you open? A: We opened Oct. 1. Q: Did you have a previous business? A: This is my first business ever. Q: So why did you start this? A: I was cooking for people my entire life and I decided I’m just going to try it on my own. And here we are! Q: How’s business been? A: It’s been good. Kind of slow over the winter, but starting to pick up now that the weather is getting better. We have high hopes for spring. We were really hopping over the weekend when it was much nicer out. Q: What’s your best dish? A: Our junkyard plates are our huge specialty. It’s a huge messy plate of goodness. We also have breakfast sandwiches, waffles, smashburgers and more. Q: Do you own this building? A: We lease from Chuck Burger. He’s our landlord. He has been super helpful. He provided all the equipment. I didn’t have to. Q: You’re a breakfast spot? A: We do breakfast and lunch all day. It’s kind of our thing. We are open 7-3 every day except Tuesdays. Q: How big is your staff? A: Currently it’s one other person. It’s just been me on the front end and someone in the kitchen or vice versa. Q: It’s all to go? A: Everything comes out ‘to go’ — served in to-go containers. You can eat inside or you can take it with you. We don’t have to provide extra staff for waitresses and dishwashers and all that. Q: Do you have any business background? A: I did the small business program at the college. But that’s about it. We’re new, but we’re still building. We hope to grow and stay here for a long time.
Cavaliers conclude regular season vs. last-place Wizards
The playoff-bound Cleveland Cavaliers and last-place Washington Wizards are locked into their spots in the standings, leaving nothing tangible for either team to play for -- except pride -- in their regular season finale Sunday.
New Myrtle Beach distillery, brewery set for grand opening at Broadway at the Beach
Ole Smoky Distillery and Yee-Haw Brewing Co. are set to open up a joint distillery and brewery at Broadway at the Beach in May, something the brand is calling a "one-of-a-kind" experience for visitors and locals alike.
I changed my embarrassing Gmail username without losing anything, and you can too
Google now lets Gmail users switch to a new address while keeping the old one as an alias — here's how!
Nancy Guthrie Update: ‘Something Went Very Wrong’ in Kidnapping, Expert Says
Ann Burgess, the inspiration for a ‘Mindhunter’ character, also listed retaliation and revenge as possible motives for Guthrie’s abduction.
“AI polls” are fake polls
A few weeks after Donald Trump’s second presidential win, I took the train up from London (where I was living at the time) to Oxford to attend a conference on polls and forecasts of the 2024 election. Most of the attendees were pollsters or academics, but I also watched presentations from Aaru and Electric Twin, two companies that do what is interchangeably called synthetic sampling, silicon sampling, or synthetic audiences. Stripped of startup jargon, that means they use large language models (LLMs) to simulate responses to public opinion polls by having AI agents take on the role of survey respondents. I had already heard of Aaru thanks to some articles with eye-catching headlines like “No people, no problem: AI chatbots predict elections better than humans” in the months leading up to Election Day. The founders were making some big, some might even say far-fetched claims, such as: “within two years, we will simulate the entire globe — from the way crops are grown in Ukraine to how that impacts production of oil in Iraq, trade through the strait of Malacca, and elections for the mayor of Baltimore.” When Semafor asked Aaru’s cofounders — Cameron Fink and Ned Koh — about my boss, they said “we respect all those who came before us.” Nate (as he so often does) shared his thoughts on Twitter: Fink and Koh were relatively good-natured about this back-and-forth when we spoke at Oxford. They even offered to mail me one of the t-shirts featuring Nate’s quote they apparently had made. I never took them up on the offer, which I now somewhat regret. These synthetic sampling companies fell off my radar for a while, but they do still exist. In fact, Aaru recently received a $1 billion valuation. Is what they’re doing anywhere close to the most important frontier in AI development? Not by a longshot, especially when Anthropic just developed a model so adept at exploiting software vulnerabilities that it’s only being released to 40 companies. Still, silicon sampling is increasingly finding its way into public polling. Axios reported in March that “a majority of people trust their own doctors and nurses” based on findings from Aaru — without mentioning that the “people” in that sentence were actually LLMs. Around the same time, the Public Sentiment Institute “boosted” their online sample of 373 real survey respondents with 114 AI agents.1 (Spoiler alert: even the co-founder of Electric Twin doesn’t think that’s a particularly defensible approach.) Polling companies like Qualtrics and Ipsos are also developing synthetic data panels. So, what should we make of these … “polls”? Let’s get one thing out of the way: whatever they are, they’re not polls in the way that term is usually defined. Subscribe You can’t replace polls with AI On one hand, using LLMs to essentially make up fake survey respondents sort of sounds like the dumbest idea ever, one that will at best imperfectly replicate real polls while introducing all sorts of biases. On the other hand, with LLMs improving at a remarkable, perhaps even alarming rate, maybe that means I’m a dinosaur at the ripe old age of 24 because I still want to rely on polls that talk to actual people. I’m not going to argue that synthetic samples are completely useless. In fact, as I’ll return to later, there is evidence that some techniques can replicate topline survey results quickly and cheaply. But the marketing from certain companies can be slightly optimistic. “No traditional poll will exist by the time the next general election occurs,” said Fink in 2024. We’re just 206 days away from the midterms, and based on the fact that I still have to collect a bunch of polls every day, I’d say he should have run that prediction by a sample of AI agents before the interview.2 To see why synthetic samples can’t replace polls, here’s a quick primer on how they work. The simplest version of these models involves taking a LLM (like ChatGPT or Claude), giving it a demographic profile (e.g., a white, college-educated woman who lives in Utah and makes $70k a year), and then asking it to respond to a survey question. You repeat that process a few thousand times using different demographic profiles and end up with a sample of synthetic survey responses. The actual models used by private companies are more sophisticated than this, usually because they incorporate more hypothesized demographic characteristics for each agent and provide them with extra information. Aaru, for example, feeds agents a diet of news and information they’d be likely to consume, while Electric Twin incorporates their customers’ proprietary data about the audience they’re trying to replicate. The way Ben Warner, the co-founder of Electric Twin, explained it to me was “we have a large amount of data on […] for instance, 5,000 people. Can we make an accurate prediction of how they would respond to another question?” Still, it should be obvious why synthetic samples can’t replace polls. Polling is fundamentally a data collection process. We might use surveys to make predictions by feeding them into election forecasts, but the main purpose of a poll isn’t prediction, it’s gathering new data about what people think and how they feel. Silicon sampling, on the other hand, produces no new data. It’s simply a model: you input LLM training data, demographic prompts, and a bunch of other information, and it spits out a prediction for what a poll would say. We love models here, but models aren’t polls. That difference is an important philosophical sticking point for most pollsters I talk to. “I think politics should stay away from [synthetic sampling], because we’re trying to […] represent the voice of the people,” said Natalie Jackson, a vice president at GQR Insights. Democratic pollster John Hagner told me: “I think I’m just incredibly skeptical of this idea. I don’t think it’s research. At that point, you’re asking the machine to tell you what you already believe.” Hagner has seen some presentations of early synthetic sampling experiments, but so far, “if it’s being used in a campaign, people are keeping it incredibly quiet.”3 But Eli, I hear you saying, aren’t polls themselves increasingly governed by modeling decisions? Indeed they are: pollsters’ choices on which sampling method to use, how to define their likely voter models, and how to weight their samples can and do lead to dramatic differences in the results they publish. Aaru even referenced these limitations in the methodology statement included with that maternal mortality “poll” — although I’m using the term “methodology statement” loosely here, because it doesn’t really explain how the model works at all. We can ignore the (frankly preposterous) implication that synthetic sampling isn’t subject to a separate set of biases. The important point is that there’s still a meaningful difference between using weighting and other statistical techniques on actual polling data and using a model to predict what a poll would say. The latter is far closer to election forecasts or techniques like MRP — potentially useful models, but not a replacement for polls.4 To be fair, other synthetic sampling companies are perfectly happy with the distinction between polls and models. Warner compared polling and synthetic sampling to different tools in a toolbox. “The mistake I think we make is we think that these new tools should either work in exactly the same way or somehow replace these old tools,” he said. “Rather than thinking of it as, okay, so we’ve always had the hammer, we’ve always had the screwdriver, now we’ve got a saw. But don’t use a saw to try [to] do the job of a hammer.” A quick comment from Nate Eli didn’t ask me for a comment — rather rude of him, don’t you think? But since I’m editing this story, I figured I’d add a few quick thoughts rather than putting words in his mouth. Beyond the frequently misleading marketing, what bothers me about the AI “poll” hype is that as AI tools make statistical inference cheaper and/or better (note that these are not synonyms) that actually increases the comparative value of collecting original data. You might be able to train a model to make a reasonable estimate of what some hard-to-reach poll respondent would say — say, a young Black man who voted for Trump. (Such a person checks a number of boxes for a voter who is usually hard to reach in surveys.) Indeed, this is closely related to what models like the Silver Bulletin forecast already do. They essentially smooth out the kinks in noisy survey data by making inferences based on past voting patterns or national polls or surveys of other states. But you don’t actually know what these voters think unless you’re reaching them directly. If there’s a shift in opinion among this subgroup, you’re not going to detect it. So if I were running a campaign, I’d invest more in going the extra mile to find a representative sample of those voters. And then I’d hire some smart quants — or Claude? — to figure out the implications for campaign strategy based on proprietary data that my competitors didn’t have access to. -Nate Silver Are these models any good? If synthetic surveys are just a new type of model, the next obvious question is whether the models are at least accurate. The answer very much depends on who you ask. On one end of the spectrum, you have the maximalist argument that synthetic sampling is more accurate than actual polls. “It’s an incredibly challenging problem to go to someone and say ‘hey, we’re going to be more accurate at predicting human behavior than you, even when you talk to your customers directly’,” Koh recently told CNBC. In his view, synthetic sampling isn’t a saw to polling’s hammer, it’s “magic.” There’s certainly evidence that synthetic samples can replicate certain survey toplines. But if Aaru does have any examples of their approach outperforming the polls, they’re keeping those to themselves.5 Aaru’s 2024 election model, for example, had Kamala Harris leading in Michigan, Nevada, Pennsylvania, and Wisconsin on November 4th. And although they’ve since taken down their forecast page, they gave Harris a 50.5 percent chance of winning the race on November 2nd.6 After the election, Fink told Semafor he was happy enough with those results because they were “within margin of error,” a term that is completely meaningless when applied to a “sample” of AI agents. And of course, Aaru says their models have improved since 2024, so supposedly now they’d be more accurate than the polls? Still, their stronger argument is on cost: “We are significantly faster and cheaper than traditional polling, and still more accurate,” said Fink. The first two claims are undeniably true, but the third brings us to the opposite end of the spectrum. Both Jackson and Hagner are skeptical that these models are reliable for anything beyond replicating common survey toplines. “I just […] don’t think the machines are what we want when we’re looking for nuanced views. My example on this is people in Arizona and Nevada in 2024 who voted for Trump and voted for expanding abortion in their states on ballot initiatives,” said Jackson. Hagner identified another issue. Maybe the synthetic respondents, like sycophantic LLMs, are inhuman in one important way: they’re too nice. “The reports that have come through at the meetings that I’ve been at are that the early experiments on this, they cannot get respondents to be as racist or sexist or, frankly, as negative as human respondents,” he said. Academic research mostly agrees on this point. While there are some papers that show promising results when using LLMs to replicate polling data, most show that LLMs suffer from various quirks like producing too few “don’t know” responses and can seriously overpredict the favorability of politicians like Donald Trump and Kamala Harris. They also seem to struggle with too little variation between demographic subgroups, so the difference in predicted opinion between Democrats and Republicans, for example, is too small. When I asked Warner about these studies, his response to these papers was that just because academics can’t get synthetic sampling to work doesn’t mean that the technique doesn’t work in general. “Actually, the argument is, okay, yours does not [work]. That does not mean […] for this complex set of machinery, which uses a lot of investment, a lot of time, a lot of money, you can’t get it to work.” Cards on the table, I’m somewhat sympathetic to this argument because academics aren’t exactly great at making election forecasts. Usually, the people with skin in the game are the most accurate. Warner’s argument is that the approach Electric Twin takes — which includes, for example, making multiple predictions for each synthetic respondent using different models and prompts and subsequently averaging those to get a final prediction in a sort of ensemble forecast — produces better results than the simpler academic models. Warner shared a comparison between his method and the method from a recent academic paper with me, and Electric Twin was indeed able to get more accurate replication. But even still, he acknowledged that synthetic sampling “is not a crystal ball.” “If you asked me, do I think using other data sources will be more accurate than asking somebody who they will vote for, I would probably say no. But if you asked me ‘would your system be useful for our turnout modeling today?’ I would say yes.” For better or worse, it looks like the method is already getting more popular in the market research world. Most of the clients Aaru touts these days are businesses like EY and McDonald’s. And AI will probably begin to pop up in other parts of the political polling process. Pollsters are already using it to code open-ended survey responses, and some firms, like YouGov, are testing using LLMs to ask survey respondents questions. More worryingly, one danger to actual polls is that AI agents can be used to infiltrate online surveys. Most online polls use various checks to prevent that from happening, but there’s conflicting evidence on how effective those filters are and how prevalent AI agents currently are in online panels. If those agents ever become impossible to detect, it might spell the end of online polling, but the solution isn’t to replace all of your respondents with ChatGPT. Silver Bulletin is a reader-supported publication. To receive new posts and support our work, consider becoming a subscriber. Subscribe 1 That particular poll obviously doesn’t meet Silver Bulletin standards for aggregation. But we exclude all Public Sentiment Institute polls from our averages because we classify them as an amateur polling firm. 2 You could argue that Fink meant the next presidential election, but (a) I’m also confident we’ll still have real polls in 2028 and (b) in that case he should have asked an LLM to define “general election.” 3 Quick caveat: that’s reporting from a Democratic pollster. It’s possible that Republicans are more willing to use AI in political campaigns. 4 Indeed, Silver Bulletin does not include “polls” produced by MRP in our forecasts or averages, and we think it’s extremely misleading when their practitioners describe them in a way that suggests original data had been collected among a large number of states or Congressional districts. 5 A recent report from Aaru and EY did show two examples of a synthetic estimate being closer than a survey to a real-world benchmark — but I’d take those findings with a grain of salt because the report reads more like an ad and didn’t involve any sort of prediction being made ahead of time. 6 For comparison, our odds for Harris on the same day were 48.2 percent.
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