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College football best- and worst-case scenarios for every team in the top 25 ahead of 2026
Sifting through rosters and schedules to determine the ceiling and floor for 2026 contenders
Bob Buckhorn becomes 10th candidate to enter Mayor’s race, will reach ‘every voter’
Buckhorn enters the race as the immediate frontrunner.
MLB Power Rankings: Let the turnarounds begin? Which teams have already exorcised their early season demons
In the long slog that is a 162-game season, early results can mean nothing -- or everything
The Ultimate Secrets of Strixhaven Limited Set Review
Ready for a second semester at Strixhaven? We'll give you a crash course on everything you can expect from this Limited format.
Light-hitting Mariners taking advantage of Astros' shaky pitching
Every year, generally come playoff time, the question is asked: Does good pitching beat good hitting?
SCORE Offers Free Business Mentoring Sessions
Local entrepreneurs and small business owners in Pasadena have a valuable resource at their fingertips with the ongoing SCORE One-on-One Mentoring Sessions. These free and confidential appointments provide individuals with expert guidance on starting, running, or growing a small business, courtesy of SCORE, the nation’s largest network of volunteer business mentors. The sessions are designed to offer personalized advice and strategic insights from experienced professionals. SCORE, which stands for Service Corps of Retired Executives, is a non-profit organization and a key resource partner of the U.S. Small Business Administration (SBA). Its mission is to foster vibrant small business communities through dedicated mentoring and education. The organization comprises a network of seasoned business owners and executives who generously volunteer their time to support the next generation of entrepreneurs. As SCORE states, their mentoring is a “free, confidential service for anyone starting, running, or growing a U.S.-based small business.” These one-hour mentoring sessions are held every other Tuesday from 1 to 5 p.m. at two branches of the Pasadena Public Library: the Lamanda Park Branch Library and the Santa Catalina Branch Library. Appointments can be conveniently reserved up to 14 days in advance, ensuring that individuals can schedule a time that best suits their needs. This recurring service underscores SCORE’s commitment to continuous support for the local business community, helping them to plan, launch, and grow successfully. Need to Know: The SCORE One-on-One Mentoring Session offers free business guidance. These one-hour appointments are available every other Tuesday from 1 to 5 p.m. at the Pasadena Public Library’s Lamanda Park Branch (140 S Altadena Drive, Pasadena, CA 91107) and Santa Catalina Branch (999 E Washington Blvd., Pasadena, CA 91104). The service is free. For more information or to book an appointment, visit [https://www.score.org/].
We Tested Every Ryzen 5 and 7 X3D CPU: From 5800X3D to 9800X3D
Nine X3D CPUs, two platforms, and 14 games tested. We compare every Ryzen 5 and 7 X3D processor to find out how much performance has improved since...
Coachella 2026: The 21 best moments from the fest's 25th-anniversary weekend
From Justin Bieber and his laptop to the high-production headlining sets from Sabrina Carpenter and Karol G and the best of everything in between at Coachella.
Everything to know about David Geffen Galleries as a new LACMA emerges
The divisive new building opens to members April 19 and widely May 4. Learn more about its architecture, must-see art, things to do and $724 million price tag.
Lee Health: Volunteers make a difference every day
From boosted moods and happiness to a deep sense of accomplishment and purpose, volunteering offers countless benefits to those who give their time.
'Air traffic control' for hospital beds? How it works at Brown Health
A 24/7/365 command center operates like air traffic control for Brown Health's six hospitals, monitoring every patient and bed.
Can red light therapy really deliver a beauty and health glow up? Here's the science
Wellness influencers tout the therapy's power for everything from rejuvenating skin and hair to boosting longevity. Devices sold for at-home use abound. We look at the evidence behind the hype.
Can red light therapy really deliver a beauty and health glow up? Here's the science
Wellness influencers tout the therapy's power for everything from rejuvenating skin and hair to boosting longevity. Devices sold for at-home use abound. We look at the evidence behind the hype.
Can red light therapy really deliver a beauty and health glow up? Here's the science
Wellness influencers tout the therapy's power for everything from rejuvenating skin and hair to boosting longevity. Devices sold for at-home use abound. We look at the evidence behind the hype.
Watch: As AI Makes More Health Coverage Decisions, The Risks To Patients Grow
This year, executives from nearly every major health insurance company made the same declaration in calls with Wall Street analysts: Using artificial intelligence to make coverage decisions would help save them money.
Mitt Romney returns to Massachusetts to mark the 20th anniversary of landmark health reform law
A lot happens in Boston every day. To help you keep up, WBUR, Boston's NPR News station, pulled these stories together just for you.
🥐Champions week, Liga hangover... Monday's 5️⃣ stories
It’s a key week and one of the most important of the year because of everything at stake, and the news is clear. No Mbappé two days before MunichWith still two days to go before the battle at the A...
Community health centers maintained care continuity during COVID-19 pandemic
As the COVID-19 pandemic upended virtually every aspect of people's lives, one critical question loomed large for millions of low-income and underserved healthcare patients: Would they still be able to see their own doctor?
Liverpool, the Grand National and the rumbling discord around Merseyside’s biggest sporting day
Those in control of the most powerful sporting institutions stand accused of understanding the cost of everything but the value of nothing
Stop wasting time on hair myths: 5 science-backed secrets that can actually grow your hair
If you’ve ever gone down the rabbit hole of “hair growth hacks,” you already know how confusing it gets. Oil this, don’t oil that. Cut your hair, don’t cut your hair. Everyone seems to have an opinion - and half of it contradicts the other half.So let’s simplify things.Here are 5 science-backed habits that actually support better, healthier hair growth. No overnight miracles - just real, practical changes that make a difference over time.
Today's NYT Connections: Sports Edition Hints, Answers for April 13 #567
Here's today's Connections: Sports Edition answer and hints for groups. These clues will help you solve The New York Times' popular puzzle game, Connections: Sports Edition, every day.
Bruce Springsteen's former drummer pushes back on the Boss's political attacks on Trump: 'Gotta have respect'
Bruce Springsteen's former drummer Vini Lopez speaks out against the Boss's anti-Trump rhetoric, saying everyone should respect the president.
Masters 2026: Odds for every winner since 1985
The longest odds of any Masters winner since 1985 are 150-1, with Trevor Immelman in 2008 and Larry Mize in 1987 pulling off the feat.
Tomodachi Life: Living the Dream ROM leaked online
It's now been confirmed that the Tomodachi Life: Living the Dream ROM has leaked online just days before launch.
I use Claude, Gemini, and ChatGPT every day—here's the only one you should pay for
The battle of the bots.
2026 NBA Playoffs: Clinching scenarios and standings on April 12
Every team in the NBA is set to hit the court on Sunday, with several key matchups and clinching scenarios to monitor throughout the evening.
Science 4 Everyone: Why aren't your plants growing back after the winter?
Are your plants not growing after winter? You aren't alone. Storm Team4 meteorologist Ryan Miller explains why winter conditions affect your plants.
All Things Detroit Day draws shoppers, celebrates small businesses at Eastern Market
The Sheds at Eastern Market were buzzing Sunday as shoppers poured in for All Things Detroit Day, an annual celebration of local small businesses featuring more than 100 vendors offering everything from apparel to food.
Feature: A Look Back At Every Game Nintendo Life Scored 10/10 Over 20 Years
69 outstanding video games
New research turns everything we thought we knew about yo-yo dieting on its head
Oldsmobile Almost Became Muscle Car Tyrants With A 32-Valve 455 V8
Oldsmobile almost stood above every other muscle car brand with a 32-valve 455 V8, which could have been the most powerful muscle car engine of the early 1970s.
Green Powered Challenge: Solar Powered Pi Hosts Websites In RAM
If you started with computers early enough, you’ll remember the importance of the RAMdisk concept: without a hard drive and with floppies slow and swapping constantly, everything had to live …
‘Euphoria’ has outgrown itself, on screen and off
(CNN) — Everything was different when “Euphoria” premiered in 2019.
‘Euphoria’ has outgrown itself, on screen and off
Everything was different when “Euphoria” premiered in 2019. Now, as the series makes its long-awaited return Sunday, the third and final season of the show is emerging into a drastically different world, both in terms of the story being told on screen and the generation of stars the show helped launch off screen.
Pokemon Champions Battle Pass Season M-2 rewards leaked
Pokémon Champions has already leaked details about its Battle Pass Season M-2 rewards. The next season isn’t expected to start for quite a bit. Pokemon Champions just launched this week, and alongside that, Season M-1 started up. It should be running until May 12, so the next one isn’t expected until at least a month from now. That said, if...
Why Ozempic doesn’t work for everyone: Scientists just found a hidden reason
A new study reveals that popular diabetes and weight-loss drugs like Ozempic and Wegovy may not work as effectively for about 10% of people due to specific genetic variants. These individuals appear to have a puzzling condition called “GLP-1 resistance,” where their bodies produce higher levels of the hormone targeted by these drugs—but don’t respond to it properly.
We’re losing 338 spoken words every day | BBC Science Focus Magazine
We've been nattering less and less each year since 2005, according to research on more than 2,000 people across three continents
Analysis: Trump says he always wins, and the Iran war is the latest example
In an analysis of how Donald Trump treats almost every setback as a win and repeats it until many people doubt the loss, Associated Press writer Will Weissert cites the war with Iran as one of the latest examples.
Kansas City small business needs uniform tobacco regulation across Missouri
When every municipality can impose its own rules, store owners are at the mercy of whichever way the political winds are blowing. | Opinion
18 Secret iPhone Features in iOS 26 You Probably Didn't Know Existed
Ready to explore everything that iOS 26 has to offer? We'll be your tour guide.
Does the moon look the same from everywhere on Earth?
The moon's orientation changes quite dramatically across time and between places, largely due to differences in perspective.
Your wishes, your voice: Ochsner doctors encourage families to plan ahead for National Healthcare Decisions Day
Every year on April 16, National Healthcare Decisions Day serves as a reminder that medical emergencies rarely arrive with warning. When they occur, the decisions surrounding treatment often must be
How to get a refund on the Nintendo eShop
Here's what you can and can't get refunds for on the Nintendo eShop on Switch and Switch 2 with information on how to actually get one.
Today's NYT Connections: Sports Edition Hints, Answers for April 12 #566
Here's today's Connections: Sports Edition answer and hints for groups. These clues will help you solve The New York Times' popular puzzle game, Connections: Sports Edition, every day.
Get on ‘board’ with Aspen’s charcuterie board business
Borde + Kurv offers handmade boards, along with baskets, spanning everything from brunch to charcuterie to dessert — with thoughtfully sourced and mostly local produce evoking European flavor and tradition.
ON THE JOB: “What is the Best Business Advice You’ve Ever Received?
Interviews by Deborah Jeanne Sergeant Sound advice can contribute to your success. We recently asked area business leaders, what was their best advice they’d ever received. Here’s what they said: “The best advice I ever received was from my then –boss, Gerry Church, Fulton plant manager at Miller Brewing Co. He told me that whenever I wanted to discuss a business problem or issue with him, I should also be prepared to offer possible solutions. It’s the difference between being proactive or reactive. It’s also the difference between being a leader or follower. That has served me well in any business relationship I have had since then.” — Stephen Chirello, Owner, Steve Chirello Advertising, Fulton “Someone will always do it for less; they will also take the most effort to service or satisfy and leave you for the next lower price.” — John M. Henry, Owner, Speedway Press, Mitchell Printing, Phoenix Press, Oswego “I’m going to answer this question by turning it around and giving my own advice that is, ‘Always treat every customer as if they were your only customer!’ We are celebrating our 50th anniversary in business this year. We started our business on March 25, 1976. My advice works.”” — Nick Chervinsky, President, Brewerton Pharmacy, Brewerton “’You need to toot your own horn, my grandfather, Howard D. Dice, told me.” — Beth Ann Dice, Women’s active aging and cancer recovery coach, Mission Movement Wellness Studio & Breast Cancer Recovery Studio, Fulton “In the micro enterprise class, they taught, ‘Get a good lawyer, accountant and bank.’ That was over 30 years ago and I still have those three today. I chose good people I could grow with.” — Tony Pauldine, Owner, Anthony M. Pauldine General Contractors Inc., Oswego “From my grandfather; ‘Listen to everyone! You never know where you will get the solution you need.’” — Kevin Dean, Executive director, Oswego County Opportunities, Fulton “‘Preparation is the mother of success.’ My dad always drilled that into my head growing up, and it has helped me avoid a lot of snags in both my personal and professional life. Thanks, Dad!” — Bekkah Frisch, Owner and president, iHeart Holdings, Inc., Fulton “If you don’t take a risk and try, you will never know.” — Justin Taber, Owner, Torbitt’s Service Center, Oswego “Be ready to take a loss.” — Cody Seymour, Manager, Damiano’s Eatery, Mexico “I’ve received so much good business advice over the years. When people are giving you advice, always be curious rather than judgmental. Follow your gut. Doing the right thing is never the wrong thing.” — Dana Decker, Principal owner/broker, Berkshire Hathaway Home Services, Oswego ’Do it and figure it out later.’ It hasn’t failed me yet. Too many people take time to think about doing this and this and this and then the opportunity is over with. If it’s somewhat reasonable — if it’s not something outrageous — do it and figure it out later.” — Jeremy Allen, Licensed real estate salesperson, Acropolis Realty Group, Syracuse “’Try to meet the needs of the customer. Treat them like you’d like to be treated.’ It’s like the Golden Rule says.” — Douglas Dickson, Physician and associate at CNY Foot Surgery and Podiatry Care, East Syracuse “The best piece of business advice I’ve ever received applies to life in general: always be honest. Never overstate your capabilities and always be willing to ask questions. The more specific you can be in any given topic will always lead to a better outcome.” — Tom Fernandez, President, Woodbine Hospitality, Syracuse “As a business owner, the advice would be ‘Don’t overextend yourself. Especially in agriculture, expect issues to come up.’ If something is going right, it’s not true agriculture. This last season, we scaled very hard to field another crew. We got more drones, crew and generators based on projections. This last season hit the ag community hard with a very wet spring. We did 15,000 to 20,000 acres for fungicide and the same for cover crop seeding in 2024. We scaled to 25,000 to 30,000 for 2025. We ended up doing 2,000 for fungicide and 3,000 for cover crop seeding. That’s why that advice was good.” — Rick Jordan, Operations manager, CNY Drove Services, Clinton “’Keep your head down, mind your own business and do the best for your clients that you can do.’ It has a lot to do with my success in working for Galloway Century 21.” — Ed Fayette, New York state licensed real estate agent, Century 21 Galloway, Oswego “’Expand in all ways, always.’ It just keeps you going and keeps you growing.” — Stephen Baier, Licensed real estate person, The Real Estate Agency & Bouck Commercial, Auburn “The best advice is, ‘Your biggest asset you won’t see on the books because it comes from your employees.’” — David Flickinger, Owner, Edible Arrangements, Syracuse “Don’t take things personally when you’re working with the public.” — Leeann Desimone, Manager, Annie’s Hallmark Shop, Auburn “‘Follow up.’ The customer knows that you care about what you are doing and that their opinion counts. Sometimes they might be on the fence about whether they want to use your company. If they’re asking your opinion on things, they feel you are concerned about what you’re doing. They like to be kept in the loop if they’re spending money with you.” — Dorothy Casper, Saslesperson, SweetWoods Memorials, Phoenix “The best business advice I received is ‘Never be the smartest person in the room. Surround yourself with people who are smarter than you.’ That’s how you learn.” — Debbie Bilello, Owner, Virtual Office Solutions, Central Square “’You need to grow your business but you can’t grow too big too fast.’ That’s what we’ve done at Pinnacle Maintenance. We’ve tried to grow but not too fast. Along those same lines, there’s another good piece of advice, ‘Don’t take on more than you can handle because it only leads to a bad name for your business and a bad experience for your customers.’ It goes along the same lines as growing your business slowly and carefully.” — David Wines, Owner, Pinnacle Maintenance, Central Square “Always be on time and do what you say you are going to do.’ I’ve done very well following that advice. Most of my work is referral and I don’t really do any advertising so I have a pretty good customer base. It’s mostly word-of-mouth from satisfied customers.” — Robert J. Fleming, Owner, Bob Fleming Windows & Doors, Brewerton “’Concentrate on your finances, always pay your taxes, and form a team you can depend on. Try to help the community you’re in as much as you can.’ We do all of these all the time here. We give and give and give to the community and the community gives back to us always.” — Susan Bonnet, Co-owner, Bonnet Sales and Service, Central Square “Keep smiling. It brings a positive attitude to the workplace.” — Karin Lindsley, Vice president, DTS Truck Service, Syracuse “‘Customer service above all.’ Following this advice has served us very well.’ — Guy Fox, Owner, Fox’s Discount Parts, West Monroe “The best thing to do is to make sure you’re taking in more money than you’re spending. I wish I could say I’m a good businessman but I have been in business since 1981. I’m not a bean counter but work well with my hands and its’s served me well all these years and I am still in business.” — Matt McGill, Owner, Matt McGill Collision, Brewerton
Chamber of Commerce Presents Achievement Awards
Event also marked 110th of the chamber’s presence in Oswego [caption id=attachment_10469 align=alignright width=450] Abby Waever and Keara Patterson (in the middle) receive the Community Leadership & Legacy Award, presented to The Alberts Group.[/caption] The Greater Oswego-Fulton Chamber of Commerce (GOFCC) on March 4 hosted its 2026 Annual Meeting, presented by Constellation, at the Lake Ontario Event and Conference Center in Oswego. The event’s theme, Rooted in Community. The meeting celebrated the GOFCC’s 110th anniversary in the Oswego community and 10th anniversary of integration with CenterState CEO. The chamber also unveiled a new logo. “I am proud to say the GOFCC has been a force for business success, growth and opportunity, supporting organizations of every size, connecting neighbors and entrepreneurs and ensuring that every voice in Oswego County is heard,” said GOFCC Executive Director Sara Broadwell. The event featured keynote remarks from Novelis’s Kevin Schutt, vice president, manufacturing and production support at Novelis North America. [caption id=attachment_10454 align=alignright width=450] Maria Hudson of Constellation, holding the award, receives the Nancy L. Premo Woman of Distinction Award.[/caption] The GOFCC recognized the following organizations and individuals with achievement awards: • Oswego County Impact & Excellence Award, presented to Oswego County Office of Mobility Management. This award Honors a small business or nonprofit organization that demonstrates outstanding achievement through innovation, growth and measurable positive impact on Oswego County’s economy or quality of life. • Community Leadership & Legacy Award, presented to The Alberts Group. This award recognizes an individual, business or organization whose long-term leadership, investment or philanthropy has significantly advanced the vitality, resilience and future of Oswego County’s communities. • Nancy L. Premo Woman of Distinction Award, presented to Maria Hudson of Constellation. This award honors a woman in business who has made a meaningful impact on her community, inspired others through her leadership, and exemplified the values of service, integrity and empowerment. This award is presented in tribute to the late Nancy Premo, CenterState CEO’s former vice president of Human Resources.
Seniors: Dennis Ouellette, 80
Ontario Orchards owner not slowing down as he grows his farm market By Stefan Yablonski The seeds for Dennis Ouellette’s career path were sown when he was 6 years old — and he isn’t slowing down. “Since age 6, I grew up an agriculturalist. That is 72 years. Started out with a 37-acre farm when I bought it from my parents and built it up to almost 300 acres. Brought it back down to around 200 acres now,” he said. The location of his business was just a barn, a horse barn, he said. “In 1967, it officially became Ontario Orchards Farm Market. My wife [June] and I graduated [high school] in 1964 and three years later we became Ontario Orchards. We have been here more than 60 years,” he explained. “It is the same location. We have expanded over the years as the customers mentioned different things; we have expanded to bring in different products. “What keeps me going is I totally enjoy what I am doing. I enjoy the people that I work with. The customers are wonderful. Mostly, more important than anything, is my family — my wife, my daughters, grandchildren, son-in-law — we are still very much a family business I’m not going to retire just yet.” He also enjoys the changing seasons. “Ontario Orchards is a four-season business. There is always something new; more energy, more interest. Not only for the business but for my staff, the people that work here. Things keep changing, changing. We are always looking forward to something new and exciting,” he said. They work with quite a number of local farmers within the area and throughout the state, throughout the country and from around the world.” “We do have things from different countries around the world. But specifically, we are very excited about the local. We have an over 200-acre farm. We sell just about everything we raise on that farm right here at the farm market. For example, we press cider year-round. We make baked goods every day, year-round. We sell our apples 12 months a year.” “Today, there are so many products in Ontario Orchards that we never would have thought of in 1967,” he continued. “I attribute a lot of that to my daughters. I like the young blood and new energy. That is very crucial to a business, it keeps it vibrant.” What’s his favorite part of the job? “I don’t have a favorite part. I enjoy it all. I have a lot of intertest in other things,” he said. “I have staff that knows so much. I can go to the staff and say, ‘I don’t know what this is, you tell me what this is.’ They are so knowledgeable. It is impossible for one person to know everything in this place. In the summer, staff is about 60; in the winter about 20, 25.” He added that he plans on being around for several more years.
If You Visit JoJo’s Diner, Bring Your Appetite
By Stefan Yablonski Q: When did you open? A: We opened Oct. 1. Q: Did you have a previous business? A: This is my first business ever. Q: So why did you start this? A: I was cooking for people my entire life and I decided I’m just going to try it on my own. And here we are! Q: How’s business been? A: It’s been good. Kind of slow over the winter, but starting to pick up now that the weather is getting better. We have high hopes for spring. We were really hopping over the weekend when it was much nicer out. Q: What’s your best dish? A: Our junkyard plates are our huge specialty. It’s a huge messy plate of goodness. We also have breakfast sandwiches, waffles, smashburgers and more. Q: Do you own this building? A: We lease from Chuck Burger. He’s our landlord. He has been super helpful. He provided all the equipment. I didn’t have to. Q: You’re a breakfast spot? A: We do breakfast and lunch all day. It’s kind of our thing. We are open 7-3 every day except Tuesdays. Q: How big is your staff? A: Currently it’s one other person. It’s just been me on the front end and someone in the kitchen or vice versa. Q: It’s all to go? A: Everything comes out ‘to go’ — served in to-go containers. You can eat inside or you can take it with you. We don’t have to provide extra staff for waitresses and dishwashers and all that. Q: Do you have any business background? A: I did the small business program at the college. But that’s about it. We’re new, but we’re still building. We hope to grow and stay here for a long time.
Maryland Curiosity Lab Children’s Business Fair Draws Big Crowd in Severna Park
The Maryland Curiosity Lab’s Children’s Business Fair drew a strong crowd Saturday at Park Plaza in Severna Park, where more than 80 booths filled the event with young entrepreneurs selling everyth…
College basketball transfer portal tracker: Fit grades for every top commitment from the 2026 cycle
Tracking and grading the major commitments as the 2026 college basketball transfer portal season heats up
“AI polls” are fake polls
A few weeks after Donald Trump’s second presidential win, I took the train up from London (where I was living at the time) to Oxford to attend a conference on polls and forecasts of the 2024 election. Most of the attendees were pollsters or academics, but I also watched presentations from Aaru and Electric Twin, two companies that do what is interchangeably called synthetic sampling, silicon sampling, or synthetic audiences. Stripped of startup jargon, that means they use large language models (LLMs) to simulate responses to public opinion polls by having AI agents take on the role of survey respondents. I had already heard of Aaru thanks to some articles with eye-catching headlines like “No people, no problem: AI chatbots predict elections better than humans” in the months leading up to Election Day. The founders were making some big, some might even say far-fetched claims, such as: “within two years, we will simulate the entire globe — from the way crops are grown in Ukraine to how that impacts production of oil in Iraq, trade through the strait of Malacca, and elections for the mayor of Baltimore.” When Semafor asked Aaru’s cofounders — Cameron Fink and Ned Koh — about my boss, they said “we respect all those who came before us.” Nate (as he so often does) shared his thoughts on Twitter: Fink and Koh were relatively good-natured about this back-and-forth when we spoke at Oxford. They even offered to mail me one of the t-shirts featuring Nate’s quote they apparently had made. I never took them up on the offer, which I now somewhat regret. These synthetic sampling companies fell off my radar for a while, but they do still exist. In fact, Aaru recently received a $1 billion valuation. Is what they’re doing anywhere close to the most important frontier in AI development? Not by a longshot, especially when Anthropic just developed a model so adept at exploiting software vulnerabilities that it’s only being released to 40 companies. Still, silicon sampling is increasingly finding its way into public polling. Axios reported in March that “a majority of people trust their own doctors and nurses” based on findings from Aaru — without mentioning that the “people” in that sentence were actually LLMs. Around the same time, the Public Sentiment Institute “boosted” their online sample of 373 real survey respondents with 114 AI agents.1 (Spoiler alert: even the co-founder of Electric Twin doesn’t think that’s a particularly defensible approach.) Polling companies like Qualtrics and Ipsos are also developing synthetic data panels. So, what should we make of these … “polls”? Let’s get one thing out of the way: whatever they are, they’re not polls in the way that term is usually defined. Subscribe You can’t replace polls with AI On one hand, using LLMs to essentially make up fake survey respondents sort of sounds like the dumbest idea ever, one that will at best imperfectly replicate real polls while introducing all sorts of biases. On the other hand, with LLMs improving at a remarkable, perhaps even alarming rate, maybe that means I’m a dinosaur at the ripe old age of 24 because I still want to rely on polls that talk to actual people. I’m not going to argue that synthetic samples are completely useless. In fact, as I’ll return to later, there is evidence that some techniques can replicate topline survey results quickly and cheaply. But the marketing from certain companies can be slightly optimistic. “No traditional poll will exist by the time the next general election occurs,” said Fink in 2024. We’re just 206 days away from the midterms, and based on the fact that I still have to collect a bunch of polls every day, I’d say he should have run that prediction by a sample of AI agents before the interview.2 To see why synthetic samples can’t replace polls, here’s a quick primer on how they work. The simplest version of these models involves taking a LLM (like ChatGPT or Claude), giving it a demographic profile (e.g., a white, college-educated woman who lives in Utah and makes $70k a year), and then asking it to respond to a survey question. You repeat that process a few thousand times using different demographic profiles and end up with a sample of synthetic survey responses. The actual models used by private companies are more sophisticated than this, usually because they incorporate more hypothesized demographic characteristics for each agent and provide them with extra information. Aaru, for example, feeds agents a diet of news and information they’d be likely to consume, while Electric Twin incorporates their customers’ proprietary data about the audience they’re trying to replicate. The way Ben Warner, the co-founder of Electric Twin, explained it to me was “we have a large amount of data on […] for instance, 5,000 people. Can we make an accurate prediction of how they would respond to another question?” Still, it should be obvious why synthetic samples can’t replace polls. Polling is fundamentally a data collection process. We might use surveys to make predictions by feeding them into election forecasts, but the main purpose of a poll isn’t prediction, it’s gathering new data about what people think and how they feel. Silicon sampling, on the other hand, produces no new data. It’s simply a model: you input LLM training data, demographic prompts, and a bunch of other information, and it spits out a prediction for what a poll would say. We love models here, but models aren’t polls. That difference is an important philosophical sticking point for most pollsters I talk to. “I think politics should stay away from [synthetic sampling], because we’re trying to […] represent the voice of the people,” said Natalie Jackson, a vice president at GQR Insights. Democratic pollster John Hagner told me: “I think I’m just incredibly skeptical of this idea. I don’t think it’s research. At that point, you’re asking the machine to tell you what you already believe.” Hagner has seen some presentations of early synthetic sampling experiments, but so far, “if it’s being used in a campaign, people are keeping it incredibly quiet.”3 But Eli, I hear you saying, aren’t polls themselves increasingly governed by modeling decisions? Indeed they are: pollsters’ choices on which sampling method to use, how to define their likely voter models, and how to weight their samples can and do lead to dramatic differences in the results they publish. Aaru even referenced these limitations in the methodology statement included with that maternal mortality “poll” — although I’m using the term “methodology statement” loosely here, because it doesn’t really explain how the model works at all. We can ignore the (frankly preposterous) implication that synthetic sampling isn’t subject to a separate set of biases. The important point is that there’s still a meaningful difference between using weighting and other statistical techniques on actual polling data and using a model to predict what a poll would say. The latter is far closer to election forecasts or techniques like MRP — potentially useful models, but not a replacement for polls.4 To be fair, other synthetic sampling companies are perfectly happy with the distinction between polls and models. Warner compared polling and synthetic sampling to different tools in a toolbox. “The mistake I think we make is we think that these new tools should either work in exactly the same way or somehow replace these old tools,” he said. “Rather than thinking of it as, okay, so we’ve always had the hammer, we’ve always had the screwdriver, now we’ve got a saw. But don’t use a saw to try [to] do the job of a hammer.” A quick comment from Nate Eli didn’t ask me for a comment — rather rude of him, don’t you think? But since I’m editing this story, I figured I’d add a few quick thoughts rather than putting words in his mouth. Beyond the frequently misleading marketing, what bothers me about the AI “poll” hype is that as AI tools make statistical inference cheaper and/or better (note that these are not synonyms) that actually increases the comparative value of collecting original data. You might be able to train a model to make a reasonable estimate of what some hard-to-reach poll respondent would say — say, a young Black man who voted for Trump. (Such a person checks a number of boxes for a voter who is usually hard to reach in surveys.) Indeed, this is closely related to what models like the Silver Bulletin forecast already do. They essentially smooth out the kinks in noisy survey data by making inferences based on past voting patterns or national polls or surveys of other states. But you don’t actually know what these voters think unless you’re reaching them directly. If there’s a shift in opinion among this subgroup, you’re not going to detect it. So if I were running a campaign, I’d invest more in going the extra mile to find a representative sample of those voters. And then I’d hire some smart quants — or Claude? — to figure out the implications for campaign strategy based on proprietary data that my competitors didn’t have access to. -Nate Silver Are these models any good? If synthetic surveys are just a new type of model, the next obvious question is whether the models are at least accurate. The answer very much depends on who you ask. On one end of the spectrum, you have the maximalist argument that synthetic sampling is more accurate than actual polls. “It’s an incredibly challenging problem to go to someone and say ‘hey, we’re going to be more accurate at predicting human behavior than you, even when you talk to your customers directly’,” Koh recently told CNBC. In his view, synthetic sampling isn’t a saw to polling’s hammer, it’s “magic.” There’s certainly evidence that synthetic samples can replicate certain survey toplines. But if Aaru does have any examples of their approach outperforming the polls, they’re keeping those to themselves.5 Aaru’s 2024 election model, for example, had Kamala Harris leading in Michigan, Nevada, Pennsylvania, and Wisconsin on November 4th. And although they’ve since taken down their forecast page, they gave Harris a 50.5 percent chance of winning the race on November 2nd.6 After the election, Fink told Semafor he was happy enough with those results because they were “within margin of error,” a term that is completely meaningless when applied to a “sample” of AI agents. And of course, Aaru says their models have improved since 2024, so supposedly now they’d be more accurate than the polls? Still, their stronger argument is on cost: “We are significantly faster and cheaper than traditional polling, and still more accurate,” said Fink. The first two claims are undeniably true, but the third brings us to the opposite end of the spectrum. Both Jackson and Hagner are skeptical that these models are reliable for anything beyond replicating common survey toplines. “I just […] don’t think the machines are what we want when we’re looking for nuanced views. My example on this is people in Arizona and Nevada in 2024 who voted for Trump and voted for expanding abortion in their states on ballot initiatives,” said Jackson. Hagner identified another issue. Maybe the synthetic respondents, like sycophantic LLMs, are inhuman in one important way: they’re too nice. “The reports that have come through at the meetings that I’ve been at are that the early experiments on this, they cannot get respondents to be as racist or sexist or, frankly, as negative as human respondents,” he said. Academic research mostly agrees on this point. While there are some papers that show promising results when using LLMs to replicate polling data, most show that LLMs suffer from various quirks like producing too few “don’t know” responses and can seriously overpredict the favorability of politicians like Donald Trump and Kamala Harris. They also seem to struggle with too little variation between demographic subgroups, so the difference in predicted opinion between Democrats and Republicans, for example, is too small. When I asked Warner about these studies, his response to these papers was that just because academics can’t get synthetic sampling to work doesn’t mean that the technique doesn’t work in general. “Actually, the argument is, okay, yours does not [work]. That does not mean […] for this complex set of machinery, which uses a lot of investment, a lot of time, a lot of money, you can’t get it to work.” Cards on the table, I’m somewhat sympathetic to this argument because academics aren’t exactly great at making election forecasts. Usually, the people with skin in the game are the most accurate. Warner’s argument is that the approach Electric Twin takes — which includes, for example, making multiple predictions for each synthetic respondent using different models and prompts and subsequently averaging those to get a final prediction in a sort of ensemble forecast — produces better results than the simpler academic models. Warner shared a comparison between his method and the method from a recent academic paper with me, and Electric Twin was indeed able to get more accurate replication. But even still, he acknowledged that synthetic sampling “is not a crystal ball.” “If you asked me, do I think using other data sources will be more accurate than asking somebody who they will vote for, I would probably say no. But if you asked me ‘would your system be useful for our turnout modeling today?’ I would say yes.” For better or worse, it looks like the method is already getting more popular in the market research world. Most of the clients Aaru touts these days are businesses like EY and McDonald’s. And AI will probably begin to pop up in other parts of the political polling process. Pollsters are already using it to code open-ended survey responses, and some firms, like YouGov, are testing using LLMs to ask survey respondents questions. More worryingly, one danger to actual polls is that AI agents can be used to infiltrate online surveys. Most online polls use various checks to prevent that from happening, but there’s conflicting evidence on how effective those filters are and how prevalent AI agents currently are in online panels. If those agents ever become impossible to detect, it might spell the end of online polling, but the solution isn’t to replace all of your respondents with ChatGPT. Silver Bulletin is a reader-supported publication. To receive new posts and support our work, consider becoming a subscriber. Subscribe 1 That particular poll obviously doesn’t meet Silver Bulletin standards for aggregation. But we exclude all Public Sentiment Institute polls from our averages because we classify them as an amateur polling firm. 2 You could argue that Fink meant the next presidential election, but (a) I’m also confident we’ll still have real polls in 2028 and (b) in that case he should have asked an LLM to define “general election.” 3 Quick caveat: that’s reporting from a Democratic pollster. It’s possible that Republicans are more willing to use AI in political campaigns. 4 Indeed, Silver Bulletin does not include “polls” produced by MRP in our forecasts or averages, and we think it’s extremely misleading when their practitioners describe them in a way that suggests original data had been collected among a large number of states or Congressional districts. 5 A recent report from Aaru and EY did show two examples of a synthetic estimate being closer than a survey to a real-world benchmark — but I’d take those findings with a grain of salt because the report reads more like an ad and didn’t involve any sort of prediction being made ahead of time. 6 For comparison, our odds for Harris on the same day were 48.2 percent.
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