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iPhone Ultra lands September 18 at $2,000 and kills the visible crease
Every foldable phone you have ever held has a crease in the middle of the display, and that crease has been the category's most embarrassing open secret since 2019. Samsung has refined it, minimized it, and shot their devices in lighting specifically designed to hide it. Google's Pixel Fold was a little better. The Honor
Who’s Afraid of ‘Healthy’ Ice Cream?
Welcome to the golden age of ultra-processed health foods.
Scientists catch a hidden electronic state forming in just 30 femtoseconds
Scientists watched a light-triggered hidden state form inside a material in only 30 femtoseconds, revealing a step that had never been seen before. The material first entered a fleeting electronic state in which its bonds reorganized in a repeating pattern, followed by tiny atomic shifts. This ultrafast pathway could offer a new way to control electronic properties with light and help inspire faster, more responsive technologies.
New ASUS Googlebook leak shows more configurations and pricing details
The ASUS Googlebook CX9406 has been spotted on a retailer's website with 16GB of RAM, an Intel Core Ultra 5 chip, and a 14-inch touchscreen.
MacBook Ultra is coming: Six new features launching this fall
Apple is rumored to launch the first ‘MacBook Ultra’ this fall, growing the MacBook lineup—here are six rumored new features.
iPhone 18 Pro: Pre-Orders and Release Date?
Apple has yet to reveal when the iPhone 18 Pro and iPhone Ultra will be announced and released, but the dates usually follow a familiar pattern. As usual, the iPhone event is expected to take place in the first half of September. Labor Day falls on September 7 this year. The last time the holiday was on that day was in 2020, but the iPhone event that year was delayed until October due to the COVID-19 pandemic.
ASUS Googlebook CX9406 leak reveals early pricing, Core Ultra 5 and a 16GB RAM model
When the first benchmarks and regulatory filings for the ASUS Googlebook CX9406 surfaced earlier this month, the specs we had access to were loaded and the device already looked pretty amazing with...
Memphis Depay: champion still hungry for more at Corinthians
Memphis Depay is already one of the most successful foreign players in Corinthians’ recent history, but the star is still hungry for more trophies.Discover the new PUMA Ultra 7, Memphis Depay’s bo...
Galaxy Tab S12 Ultra leaks in the worst ‘spot the difference’ game ever
Samsung’s upcoming Galaxy Tab S12 Ultra is going to be a tame upgrade, at least in terms of fit and...
Samsung One UI 9.5 leak hints at new premium UI design changes
Samsung is continuing to work on its upcoming One UI 9.5 update. A new testing build with the CZHD firmware has reportedly been spotted for the Galaxy S26 series. The new build gives us an early look at some of the design changes Samsung may bring with the next version of One UI. According to […]
(For Southeast Asia) Introducing Pulse Elevate – Sony Interactive Entertainment’s first wireless speakers for desktop gaming
Pulse Elevate features ultra-low latency, lifelike gaming audio, and a built-in mic - all in a portable form factor.
The latest Galaxy Tab S12 Ultra reveals that Samsung doesn’t want to change anything at all
Playing it safe would be an understatement for Samsung’s approach to its upcoming premium tablet.
Apple's Camera AirPods May Launch as 'AirPods Pro,' Not 'AirPods Ultra'
The camera-equipped AirPods that we've confirmed Apple is working on are likely going to be part of the AirPods Pro lineup rather than separate "AirPods Ultra". A macOS Tahoe 26.7 file that references the new AirPods is labeled "AirPods Pro," hinting at the new name.
The Blood of Dawnwalker final PC specs are much lower, but upscaling is now recommended
The Blood of Dawnwalker now lists an RTX 4070 Ti for 4K 60 FPS Ultra with upscaling. Its earlier native 4K requirements called for an RTX 5090.
The ultra rich are collecting fossils. And that’s bad for science
One of the UK’s best fossil collections has been sold overseas in what experts have called a loss to the nation. The collection, which is now on display at the Natural History Museum in Abu Dhabi, was gathered on Dorset’s Jurassic Coast. As dinosaur fossils sell to private collectors for increasingly large sums, scientists are worried that domestic museums are being priced out of the market, and in turn scientists are missing out on the opportunity to make new observations. To find out how fossils became big business and what it could mean for research, Madeleine Finlay hears from science correspondent Nicola Davis
Apple's iPhone Ultra design keeps getting weirder
From the camera cutout to the screen shape, this could be one unusual iPhone.
iPhone Ultra leakers reveal new details around release and 'extremely limited' availability
Bad news for early adopters
iPhone 18 Pro and iPhone Ultra: New Details Leak as Apple Event Nears
"iPhone Ultra" supply will be very limited when the foldable device is first released later this year, according to Fixed Focus Digital, a known leaker on the Chinese social media platform Weibo. The account also claimed that the iPhone 18 Pro's A20 Pro chip will be up to 18% faster and up to 30% more power efficient compared to the iPhone 17 Pro's A19 Pro chip.
Trump dwarfs predecessors in the number of ultra-rich in his second White House
The number of people worth at least $100 million is more than four times the combined total under the three previous presidents
Trump dwarfs predecessors in the number of ultra-rich in his second White House
The number of people worth at least $100 million is more than four times the combined total under the three previous presidents
Starmie Stars in Pokémon GO Ultra Unlock: Starmie Super Mega Raid Day
Take down this leggy legend during Ultra Unlock: Starmie Super Mega Raid Day.
Starmie Stars in Pokémon GO Ultra Unlock: Starmie Super Mega Raid Day
Take down this leggy legend during Ultra Unlock: Starmie Super Mega Raid Day.
New iPhone Ultra leaks cover release timing, availability, and name
Apple’s foldable iPhone Ultra will be unveiled soon, and new leaks cover expected release timing, availability, and the product’s name.
Caltech breakthrough brings fiber-optic performance to silicon chips
Caltech scientists have created ultra-low-loss optical pathways on silicon chips that approach the efficiency of fiber optics and dramatically outperform existing technology at visible wavelengths. The breakthrough could unlock more powerful lasers, miniature atomic sensors and clocks, quantum systems, and more energy-efficient data centers.
U. of I. innovation detects dialysis access failure
Auvi Labs will pilot a wearable ultrasound device that detects early dialysis access failure, helping physicians intervene before complications.
Intel confirms Nova Lake’s new CPU core will debut on desktop first
Intel has clarified its Nova Lake rollout after previously confirming the family for 2026. The company says its next CPU core will debut on desktop before data center products.
I think the real choice comes down to iPhone 18 Pro or iPhone Ultra this year
High prices aren't weighing on iPhone buyers.
Scientists turn DNA into a memory device that uses 100x less power
Researchers combined synthetic DNA with a semiconductor to create an ultra-low-power memory device capable of storing and processing information in the same place. The bio-hybrid technology could eventually help make AI systems and next-generation computers far more energy efficient.
I'd skip the expensive Samsung Galaxy S26 Ultra for these phones every time
Forget Samsung's latest, these five phones are great alternatives
Watch Inside the Business of Ultra Luxury Travel
Luxury Travel and Event Expert Olivia Ferney sits down with Lisa Mateo, Joe Mathieu and Carol Massar on Bloomberg This Weekend and shares how she has built a business catering to ultrawealthy clients whose requests can range from six-figure vacations to elaborate celebrations, while creating a social media following of more than 1 million.
New One UI 9 beta for the Galaxy S26 may be released soon
There has been a steady stream of One UI 9 beta releases for the Galaxy S26 series over the past couple of months. The stable release shouldn't be that far off
I reviewed the Samsung Galaxy Z Fold 8 Ultra and it has a problem. It's called the Galaxy Z Fold 8
It's an excellent phone, but there's more fun elsewhere
Large-Scale Pokémon Eviction Looms With Pokémon Bank Server Shutdown
After the Nintendo 3DS handheld console saw most its online services including the online store (eShop) taken offline not too long ago, it was only a matter of time before the demise of even the re…
Leak uncovers design changes coming with One UI 9.5 to Galaxy phones
A fresh One UI 9.5 leak reveals subtle design polish and AI search in the Phone app coming soon to Samsung Galaxy devices.
Here’s your first look at One UI 9.5 design!
Samsung has yet to roll out the stable One UI 9.0 update for existing devices, but One UI 9.5-related leaks are already here. Earlier today, we reported that th
Samsung Galaxy Z Fold 8 Ultra review: The ultra foldable with an ultra price
Samsung didn't have to change much this year because its hardware is just that good.
One UI 9.5 shows up on a Galaxy phone before Samsung is even done with One UI 9
A tipster has shared screenshots revealing that they managed to install an early build of One UI 9.5 on their Galaxy device.
Three new iPhones launch next month, here’s what’s coming
Apple’s big September event is almost here, with three new iPhone models set to launch: iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Ultra.
Two affordable iPhone 17 Pro accessories worth trying
While my preferred way to use an iPhone is with no case or screen protector, I’m actually enjoying both on...
WSDG Completes The Kempinski Grand Hotel’s Ultra-Modern Entertainment Venue At Billionaire St. Moritz
Billionaire St. Moritz, an ultra-modern event location directly connected to the historic Grand Hotel des Bains Kempinski, has opened as the ultimate dinner show and clubbing experience in St. | Acoustic and AV technology designers deliver sophisticated room-within-room construction for exclusive dinner show and clubbing experience.
iPhone 18 Pro and iPhone Ultra: When is the Next Apple Event?
It is now mid-August, meaning that Apple's annual iPhone event is just around the corner. Below, we take a look at when the event might be held this year. This September, Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and an all-new foldable iPhone that will reportedly be named the iPhone Ultra. The regular iPhone 18, a lower-end iPhone 18e, and the iPhone Air 2 are not expected to be announced until around March 2027, as part of a new launch strategy.
iPhone Ultra could launch in US only at first, per report
iPhone Ultra is almost here, and a new report claims the initial rollout could be extremely limited, including being US-only at launch.
'iPhone Ultra' Could Face Staggered Country Rollout Like Vision Pro
Apple's foldable "iPhone Ultra" may get a Vision Pro-style staggered country-by-country launch over several months, with initial availability limited to the U.S. market, according to an Australian publication. In a report labeled "exclusive," ChannelNews said today it has been told by local carriers and one major retailer that Apple's first foldable iPhone will be a "no show" when the iPhone 18 Pro models launch in September, despite being unveiled together.
RFK Jr. Is Taking On the Fuzziest Category in Food Science
The Health and Human Services secretary has railed against ultra-processed foods. Now he wants to define what they actually are.
RFK Jr. Is Taking On the Fuzziest Category in Food Science
The Health and Human Services secretary has railed against ultra-processed foods. Now he wants to define what they actually are.
iPhone Ultra’s cameras might get very unorthodox placement, per leak
iPhone Ultra will be unveiled next month, and a new leak indicates the device’s front cameras could be positioned in unusual spots.
Screen protector leak shows iPhone Ultra's asymmetric corners
A leaker with a decent track record has shown what is claimed to be a screen protector for the forthcoming iPhone Ultra, and it shows the device's unusual corners.
'iPhone Ultra' Screen Protectors Reveal Asymmetric Corners
The leaker known as "Ice Universe" today shared images and a hands on video of screen protectors for Apple's rumored "iPhone Ultra," and the leak appears to confirm two of the most discussed details about the foldable's front design. The leaked accessory has square corners on the side that would sit next to the hinge, and rounded corners on the opposite edge.
Acer Googlebook 14 confirmed with Intel Panther Lake Core Ultra 5 325 processor
A European retailer has listed Acer's GP714-91N Googlebook with a Panther Lake processor. The system includes 16 GB memory and a 256 GB SSD.
Alleged iPhone Ultra screen protector surfaces online
The foldable iPhone is expected to launch this September. Apple's first foldable iPhone is expected to debut this September with a design similar to the...
FDA clears Bracco’s new ultrasound contrast delivery system for cardiovascular imaging
The VueJect ultrasound contrast delivery system was designed to improve workflow efficiency and provide consistency from one user to the next.
‘Everyone’ at Apple uses iPhone Ultra name, says Mark Gurman
Mark Gurman says that ‘iPhone Ultra’ is the name widely used within Apple when referring to the upcoming foldable model.
Every Galaxy phone and tablet eligible to get One UI 9 (Android 17) update
In May, Samsung unveiled its latest custom Android interface for Galaxy smartphones and tablets, One UI 9.0, by releasing its beta version for the Galaxy S26 se
iPhone Ultra will have two features that ‘Pro’ users should love
iPhone 18 Pro or iPhone Ultra? That’s the decision upgraders will soon face. Here are two iPhone Ultra features that ‘Pro’ users should love.
F.N.B. Corporation Enhances Offering for Ultra-High-Net-Worth Clients and Business Owners with Investment in Family Wealth Advisory Services
/PRNewswire/ -- F.N.B. Corporation (NYSE: FNB) announced today it has further enhanced its Family Wealth offering for ultra-high-net-worth clients with an...
iOS 27 code reveals six unreleased iPhone 18 models
iOS 27 beta 5 references six unreleased iPhones, from the iPhone 18 lineup to the foldable iPhone Ultra. Here's the full roadmap.
Sonos will launch new wireless headphones next month, official filing suggests
Rumoured to be called the Sonos Ace Ultra
Sonos gets ready to launch new Ace Ultra headphones
With expanded Wi-Fi capabilities, the headphones may support the Sonos Voice assistant.
Future Apple Watches Might Ditch the Screen
The company is reportedly exploring new form factors and, shockingly, round displays.
I spent a week with Samsung’s $2,100 Galaxy Z Fold 8 Ultra to see if it’s worth it
Our tech reviewer spent a week with the Galaxy Z Fold 8 Ultra to see how it compares against the new Z Fold 8 and other foldable phones.
Apple's Foldable iPhone Ultra Faces a Surging Samsung Galaxy Z Fold 8
Apple's foldable iPhone is expected to arrive in September against a rival already outrunning its own forecasts. ETNews reports Samsung is building an extra one million Galaxy Z Fold 8 units, after the 4:3 device took 70 percent of a record 1.44 million Galaxy Z8 series pre-orders. ETNews reports Samsung is building an extra one million Galaxy Z Fold 8 units, after the 4:3 device took 70 percent of a record 1.44 million Galaxy Z8 series pre-orders.
Intel launches Star Wars and Tomb Raider game bundle for Core Ultra 200/300, 14th Gen Core and Arc G3 CPUs
Intel is offering two games with qualifying Core and Arc hardware through September. The promotion covers products ranging from 14th Gen Core to Core Ultra 300 and Arc G3.
The Galaxy S27 Ultra desperately needs a bigger battery, according to our readers
The Galaxy S27 Ultra is still some months away, but our readers are unanimous about what upgrade it should feature.
Intel Core Ultra 270K & 250K Plus CPUs Slide Below MSRP as Gamer Days Bundle Throws in $120 of Tomb Raider and Star Wars Games
Intel Core Ultra 7 270K Plus & Ultra 5 250K Plus are now available below MSRP and come with a brand new game bundle.
Brewer Science strengthens US semiconductor supply chain with Heraeus Epurio acquisition
Brewer Science expands its US semiconductor materials business by acquiring Heraeus Epurio’s ultrapure chemicals operations.
Foldable 'iPhone Ultra 3' Rumored to Feature Larger Displays
Apple is already making plans for its third-generation foldable iPhone, with launch expected as early as 2028, according to Bloomberg's Mark Gurman. Writing in his latest "Power On" newsletter, Gurman said the first foldable iPhone is about to get what he called the device's first "truly revolutionary design change" this year, and that Apple already has a roadmap extending two generations beyond it.
Apple Watch Rethink Could See Debut of Round Model, Screenless Fitness Tracker, and More
Apple is re-evaluating the Apple Watch lineup and considering a host of radical new designs, according to Bloomberg's Mark Gurman. In today's edition of his "Power On" newsletter, Gurman compared plans for the Apple Watch's evolution to the "revolutionary design change" that the foldable iPhone represents. It will be "something that transforms the product for a new era".
Dietitians: 1 thing to avoid for better gut health, lower cancer risk
Dietitians say one type of ultra-processed food may be especially bad for risk of cancer and heart disease. More than half of us indulge in it daily.
Deals: Galaxy Z Flip8 gets a discount out of the gate, Z Fold8 and Z Fold8 Ultra also on sale
The Z Fold8 duo briefly had a massive discount at checkout, but Amazon reconsidered. We also have a look at Motorola's Razr foldables.
iPhone Ultra colors: New leak reveals silver and dark blue
A new accessory leak suggests the iPhone Ultra may launch in silver and dark blue. Here's the latest ahead of next month's launch.
Did Caviar just spill the beans on the iPhone Ultra and the iPhone 18 Pro design, specs and release date?
The luxury phone customizer has fresh new “insider” details pages alongside its now-live pre-orders for the phones. It’s not uncommon for Caviar to kick...
Does the Galaxy Z Fold 8 owe its success to the iPhone Ultra?
Is Apple the reason the Fold 8 turned out so great?
5 Streaming Devices Cheaper Than The Roku Ultra (After The Price Hike)
Streaming devices that serve as worthwhile alternatives to the Roku Ultra but don't cost as much include TiVo Stream 4K Onn 4K Plus, and Roku Stream Stick 4K.
This tiny gold crystal could bring quantum technology out of the deep freeze
Scientists have created the first quantum material that can sort and transport different quantum states of light at room temperature, potentially removing the need for bulky, ultra-cold refrigeration systems. Built from a gold film carved with hundreds of microscopic structures, the ultrathin “metacrystal” acts like a filter that directs different kinds of quantum light along separate paths while preserving the information they carry.
Food Tank’s Weekly News Roundup: U.S. Restores Health Aid, Companies Block Action on UPFs, New Tool Boosts Water Security
This week, the U.S. restores some health aid, corporations slow action on public health, and a tool boosts water security for women farmers.
High-res ASUS Googlebook renders have leaked, and this thing looks gorgeous
Earlier this week, we covered the initial leaks surrounding the ASUS Googlebook CX9406 - a 2.2-pound ceramic-alloy beast packing Intel's next-gen Panther Lake (Core Ultra Series) silicon, up to...
Best Launch Deals for Galaxy Z Fold 8, New Galaxy Watches
It's national availability day for Samsung's new Galaxy Z8 series and new Galaxy smartwatches. The deals for these devices change ever so slightly when going from pre-order to general...
Samsung Galaxy Watch Ultra 2 Review: Samsung's Best Smartwatch Yet
We were impressed by the Samsung Galaxy Watch Ultra 2's long battery life, brilliant display, powerful chipset, and relatively thin profile.
Samsung Galaxy Watch Ultra2 review
Exactly two years after the original, Samsung introduced the Galaxy Watch Ultra2, and honestly, that's the perfect upgrade roadmap. The two years between...
Wearable ultrasound patch boosts REM sleep without drugs or surgery
A new wearable patch may help people reach REM sleep faster and remain there longer without medication or surgery. In a study of 28 participants, the device shortened the time to REM by 43 minutes and extended it by about 16 minutes. Researchers also observed signs of improved stress regulation and changes in brain circuits tied to emotion.
Samsung Galaxy Z Fold8 vs. Samsung Galaxy Z Fold8 Ultra
We compare Samsung's new form factor foldable to the already established one. Which one is a better fit for you? Now that Samsung has a new form factor in...
Apple prepares for iPhone 18 Pro and Ultra launch by expanding its reach
Apple is gearing up for a more focused and potentially much more expensive iPhone launch this fall. For starters, the...
Samsung confirms minor setback for Galaxy S26 One UI 9 beta
Samsung has delayed One UI 9 beta 5 for the Galaxy S26 series to focus on quality and stability. The update rolls out next week.
Samsung reveals when fifth One UI 9.0 beta is coming to Galaxy S26
It has been over three weeks since Samsung released the fourth One UI 9.0 beta update for the Galaxy S26 series, and users have been eagerly awaiting the next b
Galaxy Z Fold8 duo and Flip8 exceed Samsung's pre-order targets in Europe
They go on sale starting August 7. Samsung unveiled the Galaxy Z Flip8, the Galaxy Z Fold8, and the Galaxy Z Fold8 Ultra on July 22, and all three of them...
iPhone Ultra sounds truly deserving of the ‘Ultra’ name
Apple’s first foldable iPhone is coming soon, and based on rumors about the product, it sounds very much deserving of the ‘iPhone Ultra’ name.
Accolades: Darden School earns 11 top-10 rankings in Princeton Review
Also in this roundup: honoring an MRI innovator who’s still active, a focused ultrasound leader who’s just starting, and more.
Researchers make movie of the first steps in a chemical reaction
Using ultra-fast X-ray flashes, SLAC scientists have captured the split-second movements that kick off the making and breaking of chemical bonds.
Foldable Smartphone Sales to Rise 20% This Year Due to 'iPhone Ultra'
Global foldable smartphone shipments are expected to grow 20% in 2026 compared to last year, with Apple's first entry into the category cited as one of the factors driving the increase, according to industry sources cited by DigiTimes. The report notes that the broader smartphone market is contending with tighter supply of upstream logic chips and higher memory prices, but says the foldable segment is expected to keep expanding regardless.
Leaked Apple memo reveals its iPhone 18 Pro and iPhone Ultra plan
Apple has begun prepping for the launch event.
The Business of Helping the Ultra-Wealthy Vanish From the Internet
A growing industry now sells executives and high-net-worth clients something increasingly difficult to secure on their own: a smaller digital footprint.
Galaxy S27 Ultra to use inkjet lens printing across all three rear cameras
Instead of the usual anti-reflective films, they’re using a precise application of matte ink delivered through inkjet printing.
New ASE guideline aims to improve workplace safety for cardiac sonographers
Work-related musculoskeletal disorders are a major safety concern in the field of echocardiography, impacting up to 90% of all cardiac sonographers.
MrBeast Sales Slow, Angel Stock Falls, MUBI and Neon Look for Hits, and Will an NBA Franchise Set a Sales Record?
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) You probably remember egg prices spiking a few years ago. This led to a lot of debate between the pro-market/pro-competition/antitrust/Neo-Brandesian crowd and the center/center-right/center-left/abundance/libertarian crowd over the cause, whether it was the avian flu outbreak or whether industry consolidation led to price fixing, using avian flu as a convenient cover. Basel Musharbash wrote a whole investigation at BIG looking at it. Well, two years later, we have our answer: it was price fixing. The Justice Department found proof, via emails, of price fixing. Indeed, just the threat of an investigation brought prices down two years ago: I bring this up because at least half a dozen of my favorite political writers and pundits, who were skeptical about price fixing at the time, haven’t written any mea culpas on this issue. It’s really dispiriting and makes it much, much harder to trust their work on other issues. If you take a hard stand on an issue, then you get it wrong, you need to explain how and why you got it wrong. Or update your priors. This is how epistemological bubbles are formed! All of which is to say, it’s time for another installment of “What I Got Right, What I Got Wrong”. Last issue, I mostly focused on the “wrong” side of the equation, so today’s is a bit more balanced, but with one big mea culpa (though I still stand by my original concerns). Let’s dive right in! Subscribe CORRECTION: UFC Didn’t Release Subscriber Data (But Seems to Have Bragged About It Internally) In my analysis of the viewership of UFC Freedom 250, I wrote... “Paramount has also released datecdotes bragging about their subscriber numbers. Earlier this year, they claimed that the first UFC fight on Paramount+ brought in 1 million subscribers.” Well, that datecdote did not come from a PR rep, but from great reporting from James Faris at Business Insider. The actual quote was this: “Paramount’s flagship streaming service generated about a million new subscribers on the day of its first-ever UFC event, Paramount product chief Dane Glasgow told employees in a town hall on Tuesday morning, three staffers who attended the meeting told Business Insider.“ This wasn’t the biggest goof in the world; even Faris emphasized to me that this is more a “clarification” than a correction. Still, it sounds like, internally, the folks at Paramount were very happy about this result—and I’m guessing they were happy with this news getting out—even though the gains didn’t last through the quarter, dropping to 700K adds. RIGHT: MrBeast’s Struggles Continue... I’m very skeptical about MrBeast’s burgeoning media “empire” and, in particular, its $5 billion valuation, as I wrote earlier this year and last year. Sure enough, according to Business Insider, regarding its “booming” consumer products division_:_ “US sales volume grew 13% year-over-year in 2025, following a 33% leap the previous year, according to a presentation deck dated May 2026....A February 2025 investor deck viewed by Business Insider showed Feastables’ net revenue more than doubled in 2024 from 2023, to $215 million, and was forecast to grow 74% in 2025, to $375 million.” [Emphasis mine.] If you told investors that you projected 74% growth but delivered 13%,1 that’s not ideal. But it’s not just MrBeast. Logan Paul and KSI’s Prime had sales drop in half for their energy drinks. It’s one thing to build a successful entertainment company and an entirely different thing to succeed in the heavily-consolidated-but-also-very-competitive consumer packaged goods space! CPGs are dominated by a few firms with very wide moats compared to YouTube, which has few barriers to entry. These businesses require different skill sets and have completely different business environments. WRONG: Does the NBA Have an $8 Billion Bidder? Almost as soon as I published my article about the NBA’s finances, casting skepticism on NBA expansion, I saw this Front Office Sports headline: One group “claims to have already raised $8 billion” for the Vegas expansion team. I mean, wow. That’s just $2 billion less than what the Los Angeles Lakers were valued at when they were sold just last year. And they’re arguably the most popular team in the NBA. (Side note: the new owner is now under an investigation for fraud in how he went about financing the Lakers and the Dodgers purchases.) So much for the “dried up” language I used in that article. (This is why I usually stick to my “Entertainment Nuance Guy” tone in articles...) I went off old information—from April, when I read/heard about the NBA downplaying expansion efforts—instead of doing a quick double-check for new news. That said...if you read the article, the market for Seattle is “slow”, with just one reported bidder. So I wasn’t entirely off. This goof has annoyed me since I first published it, mainly because it undercut that article’s real point, which I stand by: NBA franchises are really overvalued right now. Now, I get why NBA teams are overvalued. When it comes to owning sports teams, it’s basically never wrong to assume that some rich person somewhere will care more about owning a team (or just being part of a group since they’re so expensive) than the actual financials. There are only so many teams to own, and opportunities to buy in preferred markets don’t come along very often. This explains why the teams sell for such high multiples (usually above a 10 to 12.5 revenue multiple, which is very high). You only need one person to overpay! Beyond the ultra-wealthy luxury good explanation, I worry NBA teams are becoming speculative assets. More and more private equity investors are buying into NBA teams. But the value, in owning a team, comes from selling it later, not any meaningful relationship to revenue or profit growth. In other words, the newer NBA owners are increasingly expecting someone later to buy their inflated asset. That’s not sound economics; that’s the “greater fool” theory at work.2 At some point, actually making money has to matter. Especially since revenue growth is now below the growth of the stock market. (And this matters because the NBA doesn’t have easy levers to pull to drastically lower their costs—half of their revenue has to go to players and then you actually have to run a team, including coaching, training, travel, media expenses, and more—or raise revenues aside from one-off expansions in America and overseas.) I just don’t see how investors make their money back buying NBA teams, except for selling at a higher price later on down the line. But if revenue/profit growth continues to slow, at some point, someone will be left holding the bag. RIGHT: Baseball and Basketball are about equally popular. Related to the above, I wanted to cite two quick pieces of evidence for one of my other theories: that the NBA and MLB are about as popular as each other, but the NBA gets much, much better media coverage. One YouGov survey has that fans prefer basketball to baseball by 52% to 48%, which I’m guessing is within the margin of error for that poll. That’s virtually even, meaning they’re about the same popularity. Over on NBC, a recent Red Sox-Yankees game averaged 4 million viewers, higher than Sunday Night Basketball’s average of 3.4 million on the same network. A Yankees-Dodgers game averaged 3.9 million two weeks ago. Not every game averages this much, but it shows you that baseball isn’t far off from basketball, depending on the matchup. Altogether, the NBA is just slightly more popular than baseball, but NBC is paying MLB a fraction of what they pay the NBA, a point I’ve made before. RIGHT: Angel, MUBI and Neon Updates... I’ve long been skeptical about many of Hollywood’s buzziest startups/smaller indie studios. It’s not that they don’t make great movies—films like Anora and Everything Everywhere All at Once are amazing—or that they’re not (rightfully) pushing the majors to make better films, but...they get a ton of hype, and that hype often doesn’t live up to the reality or difficulty in scaling up. Starting with MUBI, well, The Wall Street Journal wrote a feature on MUBI’s struggles last April, best summarized by the subheader “After Sequoia valued Mubi at $1 billion, a left-wing revolt sent the indie film company into a tailspin”. MUBI lost $7.3 million on $200 million in revenue in Q4 2025, but reportedly hit a record 1.7 million subscribers at the end of Q1. As for Neon, Department M purchased a “significant stake” in the company earlier this year. How much is that “stake” worth? According to Deadline, “No financial figures for the Neon-Department M deal were disclosed.” So...that’s not great! If it was a big valuation, we’d hear about. Also, I found this curious: “Both Neon and Department M already have separate partnerships with Qatar. The Qatar Film Committee has a slate deal in place with the former, and a biopic production pact with the latter.” Color me skeptical about much Middle Eastern investment dollars. See: LIV Golf. Finally, as for Angel (formerly Angel Studios), their stock very, very slightly popped last month after Young Washington ($20 million budget) which made $45 million in the US, but their stock is still way down from its opening. Smaller Updates RIGHT: The WGA should focus on antitrust concerns! I’ve been on this for years. Post-WGA/AMTPT deal in 2023, I wrote an article for the Ankler calling on the WGA to focus and organize against industry consolidation. Sure enough, the WGA filed a lawsuit against the Paramount-WBD merger, and people are organizing around this issue now. I wish this energy had coalesced earlier (specifically to lobby Washington much earlier), but better late than never! WRONG: Actually, the chip shortage might be due to market manipulation. In my last “Long Reads for the Long Summer” article, I shared an article about how LLMs are causing memory chip prices to spike, which will make all electronics more expensive. Well, turns out, three RAM manufacturers control 90% of the market, and now a private lawsuit accuses them of price-fixing. So yeah. WRONG/UPDATE: The Odyssey will hold! Two weeks ago, I wrote, “As of this moment, we haven’t had a super-blockbuster, though The Odyssey, Spider-Man: Brand New Day and Avengers: Doomsday could all cross the $500 million mark. (At this point, The Odyssey would need a very strong hold to get there.)” Well, it’s safe to say it’s going to have that hold! It only dropped 30% in weekend two and IMAX screenings are sold out all month. Spider-Man: Brand New Day is also off to a great start. RIGHT: People are rushing to get shows out yearly. I’ve long been bullish on yearly, weekly-released shows, and Leslie Goldberg at The Ankler wrote about how many people in town are now listening. WRONG: Mark Carney reverses Canada’s stance on homegrown production. After writing about Canada installing domestic production quotas, Canada has backed off. WRONG: I don’t trust Spider-Man: Brand New Day’s online “views”. When I originally wrote about the latest Spider-Man film’s record-breaking trailer, I thought this was just YouTube views, but after watching this Corridor Crew video and doing more research, well, it’s all social views of the trailer globally. Really? That stat includes TikTok, Reels and YouTube Shorts views. Basically, I don’t trust it anymore. (This film will probably set record, but I trust the pre-sales data more.) RIGHT: Celebrity Production companies are still struggling. I’ve written about this for years, but the company that I didn’t track was Kevin Hart’s HartBeat, which was valued at $650 million but is struggling now and might just end soon, especially after Kevin Hart pulled his endorsement deals. And Bad Robot is moving to NYC. CORRECTION: SpongeBob is a “second run” title. In my 2025 recap article, I had _SpongeBob SquarePants_labelled as a “library” title, when it is still a “second run” show, with new episodes still coming out on Nickelodeon. CORRECTION: In my last “What I Got Right, What I Got Wrong” update, I offered a correction from Doug Creutz and misspelled TD Cowen. Thanks, Grammarly! 1 Though he could have increased prices to make up for the gap, he couldn’t have increased them that much. 2 There’s a theory, which I think that Daryl Morey created and Bill Simmons popularized, that, to be successful building your team, you only need a handful of bad GMs in the league to take advantage of. To be clear, Daryl Morey’s theory was also for signing bad contracts, that you could always get out of bad contracts. Basically, there’s always someone who will make a bad trade. It’s not the same exact thing, but similar enough to the Greater Fool Theory that I really like it.
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