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Brandon Moreno's next assignment official for UFC 335
Former UFC flyweight champion Brandon Moreno will look to keep his winning momentum in December.
Former Trump donor at heart of the Guilfoyle scandal: ‘It’s grifting on the highest level’
WHO invites organizations worldwide to join the Together for Science and Health movement
a global call inviting organizations and institutions to affiliate with Together for Science and Health, a new movement to strengthen the connection between science, health and society and build trust in evidence-informed decision-making.
Kayla Harrison Shares Health Update Ahead of Return at UFC 334
UFC women’s bantamweight champion Kayla Harrison shared a health update ahead of her return to the Octagon at UFC 334.Harrison puts the UFC women’s bantamweight title on the line for the first time when she battles former champion and long-time rival Amanda Nunes in the co-main event of UFC 334.For Harrison, it’s her first fight […] The post Kayla Harrison Shares Health Update Ahead of Return at UFC 334 appeared first on HEAVY.
RJ Mitte, ‘Breaking Bad’ actor and disability rights champion, dies at 34
An autopsy will be performed
Former MLB legend shares perspective on potential lockout
Will the 2027 MLB season be halted by a lockout?
GOP-linked group behind ads for socialist candidate in Ohio Senate race
A super PAC with ties to Republicans is spending hundreds of thousands of dollars to promote a third-party candidate for U.S. Senate in Ohio, in an apparent attempt to siphon voters from the Democratic candidate, former Sen. Sherrod Brown.
NBC’s Mike Tomlin refuses to say Derrick Henry’s name
When it comes to Baltimore Ravens running back Derrick Henry, Mike Tomlin acts like he’s in a video game that didn’t get the rights to use his likeness. The NBC Sports NFL analyst and former Pittsburgh Steelers coach was tasked with discussing Henry and the Ravens during their Sunday Night Football showdown with the Atlanta…
How Did Bruce Thornton Perform in his Rockets Debut?
Taking a look at how rookie guard Bruce Thornton performed in his Houston Rockets' debut.
‘Play On!’ hits all the right notes
The English Renaissance meets the Harlem Renaissance in “Play On!,” a sparkling show that marries a loose adaptation of Shakespeare's “Twelfth Night” with the music of Duke Ellington. Conceived by Sheldon Epps, who also directed the original 1996-97 production (first in San Diego, then on Broadway), the show is getting a marvelous revival under his direction to open Chicago Shakespeare Theater's 40th anniversary season.While the title “Play On!” refers to the famous quote about music being the food of love and thus to the dozens of Ellington songs—among them “It Don’t Mean a Thing,” “Don’t Get Around Much Anymore,” “I Got It Bad (And That Ain't Good),” “Solitude” and “I’m Beginning to See the Light”—incorporated into the plot, one of the highlights for me is the clever way Cheryl L. West's book reworks the story. Apparently, it's also been updated for this outing, among other things to give the women more agency. In the big opening number (there's a six-piece, horn-heavy onstage band), aspiring songwriter Vy (Hailee Kaleem Wright) is the one to “Take the 'A' Train” to “Drop Me Off in Harlem.” She wants to meet the famous Duke (Edred Utomi) — Ellington, not Orsino, that is — and she seeks the help of Jester (an engaging James Harkness) to find out how. When Jester tells her in no uncertain terms that the music industry is a man's world, she disguises herself as Vy-Man and persuades the Duke to listen to one of her songs. He's suffering from a creative block because he's pining for Lady Liv (Krystal Joy Brown), queen of the Cotton Club, and convinces Vy-Man to bring the Lady the song as if the Duke had written it, promising to reward her with employment. Vy reluctantly complies, and the predictable complications ensue. Lady Liv is attracted to Vy-Man, while Vy is attracted to the Duke and he to Vy, though it disturbs him because he thinks she's a man. The fallout when the deception comes to light bodes ill—at least for a while.Here's where West's book cannily diverges from Shakespeare. Vy's twin brother Sebastian really is dead, so West devises another love interest for Lady Liv basically by rehabilitating the Malvolio character, here named Rev (Alan H. Green), the Lady's uptight, self-important manager. His unrequited love for her is magically transformed after he gets his comeuppance (minus the torture) from Miss Mary (Alanna Lovely), her honey Sweets (James Earl Jones II) and Jester, the stand-in for Sir Toby, who has romantic problems of his own with a woman named CC (Kaylah Janssen). In other words, Rev gets the girl — and also a show-stopping yellow zoot suit from costume designer An-Lin Dauber. All the costumes are dandy, though those for the men have more pizzazz than the women's day dresses. The bilevel, slanted scenic design by Beowulf Boritt brings 1930s Harlem to life in a slightly expressionistic way with the help of Adam Honoré's lighting and Ray Nardelli's sound design. Edgar Godineaux's choreography adds to the period feel, though there could be even more of it.Most of all, the leads have splendid voices, and the performances are terrific. Green's Rev and Harkness's Jester get my vote for comedy chops, and Brown's Lady Liv probably will stay with me the longest for her complexity and big blues number, “I Ain't Got Nothin' But the Blues.”
Man City bananas 'brought fun back', says Varadi
Former Manchester City striker Imre Varadi says it was "brilliant to see" the club's fans waving inflatable bananas at Anfield and feels it "brought a lot of fun back".
Micah Parsons reportedly not expected to return from ACL tear for Packers-Cowboys game Sunday night
Sunday night's clash against his former Cowboys had been circled as a potential return date for Parsons from his torn ACL.
Knicks’ former first-rounder deserves more than garbage time
Monday’s game against Minnesota starts the Knicks’ final three-game preseason stretch. I’d use part of it to put Pacome Dadiet […]
Yankees coach fired at midseason gets second chance in MLB
Dillon Lawson is back as a uniformed coach in MLB. Three years after he was fired by the New York Yankees in the middle of the 2023 season, falling on the sword for the underwhelming performances of the team, Lawson…
How Ownership and Politics Might Force the Braves to Trade This Star
The Atlanta Braves might have a much bigger problem on their hands than another disappointing postseason exit. Franchise superstar Ronald Acuña Jr. is suddenly at the center of controversy, and the possibility of Atlanta trading its former MVP is becoming a legitimate offseason talking point. During a recent episode of Acuña’s podcast La Bestia ,…
Houston high school football: Week 7 takeaways and top performers
North Shore's Ja'Voris Taylor led a comeback win, Atascocita's Corbin Smejkal threw eight TDs, and Randle's Landen Williams-Callis climbed the state rushing record book.
Big Brother's Amber Siyavus Dies at 46
Former reality television star Amber Siyavus has passed away. She was only 46 years old. If you are not aware, she competed on season 8 of Big Brother,
Former NFL player John Urschel makes breakthrough in mathematics research
Former Baltimore Ravens player John Urschel draws attention for mathematics research after transitioning from the NFL to MIT.
Former Gunner with sell-on clause scores fantastic goal
Former Arsenal left-back Nuno Tavares scored a fantastic goal to keep his strong early-season form going on Sunday, with the Gunners still holding a sell-on clause in his deal.Photo by Paolo Bruno/Get...
João Gomes is exactly what Aston Villa need in midfield
João Gomes was Aston Villa's standout performer in Saturday's 2-2 draw with Brentford, and Dan Bardell believes the Brazilian is already demonstrating why he could become such an important player for Unai Emery following a summer of significant changes in midfield.
Dobbins Credits Sean Payton After Season-High Workload
J.K. Dobbins credited Sean Payton for giving him more opportunities after the Broncos running back received a season-high 18 carries against his former team.
CNET's iPhone 18 Pro and Pro Max’s Battery Tests Show Surprising Results
Turns out the new iPhone 18 Pro and Pro Max have more to offer than just their fancy camera and new burgundy color. Both performed well in our battery tests.
Commentary: Native small business owner: Main Street needs someone in the room
I started Lakota Made in 2018 at my kitchen table with six salves, made from plant medicines I learned from Lakota elders. Today, we have a storefront on Riverfront Drive, a small production team, more than 100,000 online orders and customers in 213 countries and territories around the world. Our social media community has 179,000 […]
One Day Left: Enter to Win a VIP Trip to Meet Mark Rober at the Museum of Science
Time is running out to win a once-in-a-lifetime trip to Boston to meet Mark Rober, the former NASA engineer behind the most-watched science channel on YouTub...
Are You Not Entertained?
Emerging from his time as president in the Dubai Lynx Entertainment jury, Laurence ‘Lolly’ Thomson, former M+C Saatchi joint global chief creative officer, reflects on how brands are genuinely earning their place in culture
Here's What Happened When Mike Love Rejoined the Beach Boys Onstage
Before the show, longtime bandmate John Stamos wondered if this would be the last time he performed with Love.
Emplify Health and Pearl Health Partner to Expand Accountable Care Across the Upper Midwest
/PRNewswire/ -- Emplify Health, the not-for-profit health system formed by Bellin Health and Gundersen Health System, today announced a partnership with...
Former Plaud exec raises $26M for AI app that listens to you in the background
Ambi is releasing apps for iPhone, Mac, and Apple Watch that enables ambient capture
Marvin Harrison Jr. Traded to Texans Shortly After Titans Loss
Houston lands a massive offensive weapon, acquiring the former top-five pick from Arizona to bolster C.J. Stroud’s arsenal and continue their dominance over a struggling AFC South.
Europe's Top Performers: key statistics from the weekend
Along with all of the results from UEFA's 'Top 5' leagues, Playmaker is here to provide you with a rundown of the top performers.From the slickest passers enroute to the most tenacious tacklers via th...
Michael Penix Injury Update: Falcons QB Suffers Rib Injury
Michael Penix left Week 5's loss to the Baltimore Ravens with a rib injury, but the former first-round pick could return to the field sooner rather than later. The eighth-overall selection in the 2024 NFL Draft, Penix began his career on the bench before taking over for an ineffective Kirk Cousins towards the end of …
The Top Performers in the EFL
It has been another action-packed Saturday across 'The 72' and Playmaker is here to run you through some of the outstanding performers and statistics from the EFL.From the slickest passers enroute to ...
Seedorf back in football as Corinthians head coach
Brazilian club Corinthians appoint Clarence Seedorf as their head coach, with the former Netherlands midfielder taking on his first coaching role since 2019.
Jordan Love’s Wife Ronika Stone Takes 3-Word Victory Lap After Packers Handle Rivalry Business With Bears
The Green Bay Packers cruised to a 31-7 win over the Chicago Bears at Lambeau Field on Sunday, with quarterback Jordan Love leading the way. After the victory, Love’s wife, former professional volleyball player Ronika Stone, joined the celebrations with a message of her own.
The Stickiness of Bonnie Blue: Online Disgust and Ahmed’s Cultural Politics of Emotions
Adult performer Bonnie Blue went viral in early 2025 after claiming to have had sex with 1,057 men in twelve hours. This article takes the online backlash against her as a case study in how disgust circulates and becomes attached to bodies. Drawing on Sara Ahmed’s (2004; 2014) accounts of affec ...
GIA Hong Kong: Inviting the public to discover the science and wonder of natural diamonds
Behind the brilliant sparkle of every natural diamond lies a geological miracle formed deep within the earth over billions of years. To deepen public appreciation for these natural treasures, the Gemological Institute of America (GIA), the world’s leading authority on gemmology and creator of the 4Cs, is highlighting the scientific magic behind diamonds. GIA is helping enthusiasts, consumers, and industry professionals see natural diamonds in a whole new light while empowering the next generation of talent through its comprehensive educational programmes in Hong Kong.
Bob on Business: A new place to tie up your horse — or your Honda
Also, Canadian transformers; real estate, mergers and acquisitions; and transportation.
Former Tennessee running back will face Vols with Alabama
Former Tennessee running back will return to Neyland Stadium with Alabama.
Michael Page Reacts to Signing With Misfits Boxing
Former UFC middleweight fighter Michael Page shared his reaction to signing with Misfits Boxing, his next home in combat sports.The long-time MMA fighter, who was released by the UFC last month after a decision win over Nursulton Ruziboev that was panned by MMA fans as a boring fight, had been fielding offers from several combat […] The post Michael Page Reacts to Signing With Misfits Boxing appeared first on HEAVY.
Patrick Mahomes’ Former Teammate Linked as Chiefs Reunion Candidate
The Kansas City Chiefs are weighing their wide receiver options after injuries left the position short on depth, limiting Patrick Mahomes’ options in the passing game. The team’s Week 5 bye gives it time to evaluate the roster and explore potential reinforcements. Former Chiefs WR Justin Watson is among several receivers Kansas City is considering […] The post Patrick Mahomes’ Former Teammate Linked as Chiefs Reunion Candidate appeared first on Gridiron Heroics.
How ‘people power’ and business transformed medicine, but created a whole new set of risks
We’re seeing what happens when consumer demand collides with commercial interests for drugs including GLP-1s, psychedelics and testosterone. It’s a huge shift.
PM says it is 'clear' Russia interfered with Brexit referendum
He says voters were not "sufficiently" informed about how foreign actors sought to disrupt UK democracy.
Chris Hemsworth’s Transformers, The Diplomat & More Netflix Releases This Week
Netflix’s new TV and movie releases for the week of October 12-October 18, 2026, include Transformers One, The Diplomat Season 4, and others. Directed by Josh Cooley, Transformers One is an animated s...
Gypsy Rose Blanchard shares texts with late ex showing amicable custody agreement
The former couple welcomed daughter Aurora in December 2024.
Inside the Financial Troubles of the Woman's Club of Hollywood
The 121-year-old nonprofit Woman’s Club of Hollywood is in financial turmoil due to a debt scandal involving its former executive director.
Assemblymember Maggy Krell on new sex abuse law impacting college campuses amid Cornell case
Assemblymember Maggy Krell, a former sex crimes prosecutor for the California Department of Justice, spoke about the alleged sexual assault at Cornell University, calling it a "moment of reckoning" and emphasizing the need for stronger enforcement and prevention measures.
Vote coming up on Crystal Lake plan to buy former health club with aim to move library there
The Crystal Lake City Council will soon decide whether to purchase the shuttered Northwestern Medicine fitness center, with an eye to move the library there and transforming it into a community center.
Commanders have a safety problem vs Giants
The Commanders have a numbers issue at safety against the Giants. Could a former starter help them out?
Former Microsoft engineer left $200K job to build AI startup solo
Junead Khan left Microsoft after two years to pursue his AI startup. He explains why he quit his six-figure job without customers or VC funding.
Plan for former Coca-Coca Bottling plant stall, raising questions about the landmark's future
“We have certainly experienced some bumps in the road over the years, including COVID, material shortages, Hurricane Ida, and the challenging lending environment,” Baudier said. “Despite these obstacles, we continue to move forward and believe the redevelopment will provide a meaningful boost to the area.”
I was almost tricked into sending my résumé to a scammer, red flags
AI-driven job scams are targeting vulnerable job seekers, a former data analyst says. Awareness is the best course of action.
Fabio Capello: “Roma are wise to worry about Svilar’s injury.”
A few hours before the Sinigaglia match between Como and Roma, former Giallorossi coach Fabio Capello gave an interview to La Gazzetta dello Sport and discussed Svilar’s absence. The Serbian goalkee...
SM Entertainment founder's A2O Entertainment to debut A2O Soul and A2O Lite
A2O Entertainment will debut boy band A2O Soul and girl group A2O Lite together, with former SM producer Yoo Young-jin overseeing their music and performances.
Lee Soo-man’s A2O Entertainment debuts A2O Soul and A2O Lite
A2O Entertainment will debut boy band A2O Soul and girl group A2O Lite together, with former SM producer Yoo Young-jin overseeing their music and performances.
Chris Simms questions NBC exit as fans weigh in
Former NFL quarterback Chris Simms says he was surprised to lose his role on NBC’s Football Night in America despite receiving positive feedback.
Chris Simms questions NBC exit as fans weigh in
Former NFL quarterback Chris Simms says he was surprised to lose his role on NBC’s Football Night in America despite receiving positive feedback.
Chris Simms questions NBC exit as fans weigh in
Former NFL quarterback Chris Simms says he was surprised to lose his role on NBC’s Football Night in America despite receiving positive feedback.
Players of the game for Penn State vs. USC
Despite a loss to USC, Andrew Rappleyea and Tony Rojas stood out as key performers for the Penn State Nittany Lions.
Jang Dong-ju Launches Woonsun Entertainment for Actor Management
Jang Dong-ju Launches Woonsun Entertainment for Actor Management Former actor establishes agency focusing on talent discovery, career development, and long-term industry growth
Dodgers Reunite With Former Top Prospect Dustin May in NLCS
Former Dodgers top prospect Dustin May is returning to LA as a Milwaukee Brewer for the NLCS after getting traded a year ago.
Two former starters remain out for Purdue football vs Minnesota
Not much has changed on Purdue football's injury report. It's still missing a full time starting lineman from last season and a key defensive back.
Watch: John Beilein inducted into WVU Sports Hall of Fame
MORGANTOWN, W.Va. — Former West Virginia men’s basketball coach John Beilein was inducted into the WVU Sports Hall of Fame on Saturday morning. Beilein led the Mountaineer men’s basketb…
Watch: Bria Holmes inducted into WVU Sports Hall of Fame
MORGANTOWN, W.Va. — Former West Virginia women’s basketball star Bria Holmes was inducted into the WVU Sports Hall of Fame on Saturday morning. Playing from 2013-16, Bria Holmes is one of fou…
Dolphins activate former first-round pick off IR, release QB
The Miami Dolphins are getting back one of their top young defenders this week, after he missed the first four games on injured reserve.
‘Failed as a party’: Bronson criticizes Wilson and GOP leaders as Republicans jostle over strategy in Alaska governor’s race
Former Anchorage Mayor Dave Bronson said Alaska Republican Party leaders have been “completely absent” from the governor’s race.
Power & Politics: New Charges for former State Sen. Dennis Bradley; one-on-one with Republican candidate for CT's 4th Congressional District
Dr. Don McAulay, of Quinnipiac University, and Republican Congressional Candidate Dr. Michael Goldstein join the show this week.
Power & Politics: New Charges for former State Sen. Dennis Bradley; one-on-one with Republican candidate for CT's 4th Congressional District
Dr. Don McAulay, of Quinnipiac University, and Republican Congressional Candidate Dr. Michael Goldstein join the show this week.
Spence makes Inter debut: how the former Tottenham defender fared
Djed Spence finally made his Inter debut in Saturday’s 3-0 win over Parma, and showed a few glimpses of what he can offer.The former Tottenham defender came on in the 73rd minute with the result lon...
The Picklr files for bankruptcy, plans reorganization
Pickleball facility franchisor The Picklr has filed for Chapter 11 bankruptcy, with committed financing from a group led by former MLS team exec Tom Neale.
Jason Kelce Owes Jaguars Fans An Apology Before London Kickoff
Jason Kelce admits he keeps calling the Eagles 'we' on TV. The former center promises to fix his bias before facing Jacksonville in London.
What Netflix's 'The Altruists' gets wrong, according to former FTX exec
"The Altruists" is an eight-episode Netflix series dramatizing the rise and fall of the cryptocurrency exchange under former CEO Sam Bankman-Fried.
All About Alabama QB Keelon Russell’s Family
His dad is a former college football player.
Ron Washington Is Another Reason Suzuki Should Be Fired
The Los Angeles Angels were once in contention not to long ago due to their former manager.
Silent Hill, Gravity Rush director's Bokeh Game Studio is reportedly casting for a new horror game
Bokeh Game Studio, from Silent Hill director Keiichiro Toyama, is reportedly casting motion capture performers for a new, untitled horror game.
No Celtic deal for Bakayoko, and rightly so
Contrary to rumours flying around over the last few days, Celtic will NOT be offering a contract to former French international Tiemoue Bakayoko…Tiemoue Bakayoko of AC Milan celebrates with the fans...
Trump asks Supreme Court to revive his 2016 election lawsuit against Hillary Clinton
President Donald Trump urged the Supreme Court on Friday to wade into his years long legal battle with former Democratic presidential nominee Hillary Clinton and ex-Justice Department officials over the 2016 election, appealing a case that a lower court concluded was “frivolous.”
New University of Missouri meat science lab opens, named after former Missouri governor
The new laboratory, named after former Governor Mike Parson, offers new meat science opportunities for students.
Prospect funeral home owner accused of stalking, threatening former business partner
PROSPECT, Conn. (WTNH) — The owner of a funeral home in Prospect has been arrested following a state police investigation into his alleged harassment and stalking of a former business partner, acco…
'As highly trusted as anyone': Spokane Valley business reacts after former employee gets prison time for stealing $1 million
Don't Sleep on What Rumfield Accomplished With Rockies
When rookie TJ Rumfield took the field for the Colorado Rockies, he was going to make sure that he performed at a high level.
Former U.S. Justice Department prosecutor weighs in on AG debate
Capital Tonight wanted to hear what a fellow attorney and former federal prosecutor thought of the debate.
Former NC State Sports Medicine Director faces Wake County Judge in sexual abuse case
Former NC State Sports Medicine Director Robert Murphy appeared in Wake County court Friday on 32 charges related to sexual abuse allegations involving former student-athletes.
Mike Ditka tributes pour in from former President Obama, Chicago's sports teams and around the NFL
Mike Ditka, known as "Iron Mike," has died at 86.
Mike Ditka tributes pour in from former President Obama, Chicago's sports teams and around the NFL
Mike Ditka was “Iron Mike” as a player who revolutionized the tight end position and later became the easily recognizable and often imitated fiery, mustached and sweater vest-wearing “Da Coach” of the Chicago Bears during a Super Bowl-winning tenure.Ditka died Friday at 86, his family announced in a statement.
Mike Ditka tributes pour in from former President Obama, Chicago's sports teams and around the NFL
Mike Ditka, known as "Iron Mike," has died at 86
Mike Ditka tributes pour in from former President Obama, Chicago's sports teams and around the NFL
Mike Ditka, known as "Iron Mike," has died at 86
Prospect man arrested for allegedly stalking and harassing a former business partner
A Prospect man was arrested for allegedly stalking and harassing a former business partner.
Apple acqui-hires AI startup founded by former NotebookLM developers
The European Union’s Digital Markets Act transparency site lists Huxe as Apple’s newest acqui-hire, and at least the fourth AI-related deal disclosed this year. Here are the details.
Baptist Health buys Coral Gables office building for $39M as region’s health care heavyweights compete for space
Baptist Health South Florida picked up a Coral Gables office building for $39 million, the latest booster shot to its regional growth. The health care system bought the property at 2855 Le Jeune Road from City National Bank, in a deal that pencils out to $321 per square foot, according to records and real estate database Vizzda. The bank sold the four-story building after it leased 145,000 square feet for its headquarters at 2701 South Le Jeune Road, also in Coral Gables. The space consolidated staff members working in its former Coral Gables building, as well as in Brickell and […]
Netflix’s Summer of Bummer
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Today, I’ve got a guest post from longtime friend of the newsletter, Brandon Katz. I’ve been trying to find time all summer to look at Netflix’s straight-to-streaming film slate, but between a pre-planned trip and Nielsen moving up their streaming data timeline, I’ve been swamped. So I reached out to Brandon, one of my favorite fellow analysts, to write about it. And I feel like he captured the tone and data focus of the newsletter perfectly. You can connect with Brandon on LinkedIn and Twitter. Enjoy! Don’t worry, folks. You’re in safe hands with me. To ease any anxieties about an interloper in ESG’s domain, I’ll start by stealing one of his best framing devices: headlines. Box office flops are covered in the same way the Teenage Mutant Ninja Turtles eye pizza: with cartoonish insatiability. I would know. I’m a former reporter who wrote nearly identical headlines: Yet, intentionally or not, streaming misses get treated with kids gloves, filtered through a rosy lens: In the last six years, U.S. streaming viewership has become nearly as transparent as the box office, but the data often arrives weeks later, in a number of less intuitive metrics, and with nary an official budget to be found. This plays into the Wall Street-whispering narratives major streamers have been cultivating for years. They get a pass in a way that theatrical studios simply don’t. Subscribe Netflix’s Summer Slate Not a single Netflix original film released between May and August this year opened above 20 million U.S. TV hours, per Nielsen. That benchmark usually serves as the EntStrategyGuy’s floor for a streaming hit on Netflix. None of these films enjoyed a hit-cementing single week of 20-plus million hours during their runs. Netflix’s two best films were true crime docs, Maternal Instinct (16.5 million hours) and The Crash (19.7 million), the best overall week for a film this summer. Great for most other streamers, but not necessarily what we’re used to seeing from Netflix. For an overly-dramatic comparison, Happy Gilmore 2 opened last summer to around 47 million hours (celebrity cameos, baby!). Zooming out, the picture looks even worse. In 2026, Netflix’s five biggest scripted summer films posted the lowest average (28.6 million hours) and median (28.8 million hours) eight-week viewership totals of the past four years. Now, it’s unrealistic and unfair to expect Netflix to deliver a _KPop Demon Hunters-_sized hit every year. But it’s also not ideal to see the size of their hits shrinking over the last few summers. Let’s quickly run through some of the notable summer misses. Jennifer Lopez and Brett Goldstein’s perfectly fine romcom, Office Romance, fell off the charts after 20 million hours in its first two weeks. Top films usually last for four-plus weeks. Starry titles ideally don’t decay that fast either. Homegrown star Millie Bobby Brown couldn’t prevent the snappy Enola Holmes franchise from diminishing returns. At 14.3 million U.S. hours, the third film posted roughly half of what the first two films did in their first two weeks. What’s on Netflix calculated that per-day global views were down nearly 60% from the second movie. The Whisper Man did okay with more than 36 million hours over its first four weeks. But I expected a little more juice from a film featuring Robert De Niro, Michelle Monaghan, and Adam Scott. Kevin Hart’s Ladies First collected just 11.2 million hours total across two weeks. That’s a big miss for one of Netflix’s go-to stars. Plopping into the same bucket are Sunny Sandler’s Don’t Say Good Luck (10.3 million in two weeks) and John Cena’s Little Brother (17.5 million). Meanwhile, English-language originals Color Book (June 19), In the Hand of Dante (June 24) and Heartstopper Forever (July 17) never sniffed Nielsen’s Top 10 at all, despite needing only 2 to 5 million hours to land in the top ten most weeks. (By my count, eleven English-language scripted original films released between May and August did chart). It’s only fair to mention that Swapped (1-May) posted nearly 42 million U.S. hours over five weeks (the longest Netflix original run this summer) and is currently their eighth most-watched English-language film ever worldwide. Remarkably Bright Creatures (37 million, 4 weeks) and Voicemails for Isabelle (27 million, 4 weeks) weren’t bombs either. Still, overall, I think it’s fair to say this was a quieter summer season than we’re used to seeing from the market-leader. You might not realize that given the language commonly used in public analysis. The Twist Despite the starkly black-and-white tone of the coverage, here’s the twist: when many box office bombs arrive on streaming, their viewership looks a whole lot like many of Netflix’s supposedly successful summer releases. Hmm, where have we heard that one before? Masters of the Universe topped out at $65 million stateside against a $170 million budget_._ I’ll admit, Skeletor ripping sleeveless curls as a gym bro and bodyslamming Adam’s co-workers was funny. But, much to the chagrin of my bank account, my laughter doesn’t launch franchises. Yet the He-Man reboot opened to 19.6 million hours (from a Wednesday five-day opening instead of just one weekend), on par with Hoppers on Disney+ (19.4 million). It put up nearly 47 million hours over its first six weeks, bigger than all of Netflix’s summer releases. Pretty darn healthy and likely to land among the 25 most-watched movies on streaming this year. Sticking with Amazon, The Sheep Detectives just barely broke even at the box office with $133 million worldwide (and only $66 million domestic). I never expected cloven-hooved, cud-chewing mammals to be able to bring me to tears. Yet that’s exactly how I found myself at the end of this surprisingly affecting movie (#NoShame). It was likely the unexpected quality in a family-friendly film that powered its streaming over-performance. Sheep Detectives delivered a solid run for Prime video netting 26.2 million hours! How about franchise IP? Star Wars: The Mandalorian & Grogu had the lowest opening ($81 million) and lowest-grossing Disney-era live-action Star Wars film ($178 million domestic). One day before release, its Heat score (19.8%)—audiences who list their interest as a 7/7—fell behind blockbusters Wicked (21%), Superman (23%), Fantastic Four: First Steps (23%), Michael (23%), Toy Story 5 (26%) and Avatar: Fire and Ash (27%), according to Greenlight Analytics. The urgent enthusiasm just wasn’t there. On streaming, Mando opened to weeks of 12.1 million, 6.1 million and 2.7 million hours (21 million total) over its first three frames. Not the numbers Lucasfilm was hoping for nor the numbers of a streaming hit. But they’re in the same vicinity as some Netflix summer releases with $345 million at the global box office to offset a smidgen of the pain. Final Thoughts So why oh why does this nuance gap exist? Four key reasons: Data Literacy: A “$100 million opening” just makes sense. After decades of box office reporting, even casual movie fans are well-versed in the benchmarks of hits and home runs. There’s an immediate shorthand. But “16.5 million” hours doesn’t land nearly as cleanly. Despite leaps of progress, the streaming ratings era is still in its infancy compared to theatrical. The EntStrategyGuy and I met thanks to a late 2010s group chat of data nerds hungry to find a shred of certainty in nebulous streaming performance. I’m not surprised to see “No. 1 on Netflix” still getting misconstrued out in the wild. Timing: By Friday morning, we have the box office’s Thursday night previews totaled, allowing us to better project the weekend’s expectations. From there, ticket sales are reported daily. By Sunday, the film’s fate is usually finalized, at least in terms of public perception. In streaming, Nielsen recently improved its delay to…two weeks. The medium isn’t forced to contend with instant gratification as harshly. Financials: Theatrical film budgets are a mere Google away. Profit and loss is calculated in the cold and unforgiving naked light of day for all to see. But finding the vast majority of streaming exclusive movie budgets requires the forensic investigation skills of a Criminal Minds detective. Also, it’s very difficult to calculate how much revenue/value a straight-to-streaming films provides a streamer. This is why there are so few stories about streaming original movies “losing X amount of money”. On top of that, marketing budgets are far greater for theatrical movies than streaming exclusive movies, which leads to earlier and better awareness. This then translates to a wider pool of potential interest. Narrative Control: Netflix is the only major streaming service to publish weekly first-hand viewership data and annual engagement reports. Naturally, some headlines borrow their first-hand framing**.** Other streamers benefit from their comparative lack of transparency. They may occasionally announce vague performance platitudes such as Apple TV’s Mayday becoming its “biggest film debut on the platform to date over its first 18 days,” and that it ranked No. 1 with left-handed viewers in its first weekend. (Fine, I made up that second one). But, for the most part, they keep first-hand viewership shrouded in mystery to avoid bad press. Especially for outlets that demand multiple articles per day from their writers, it’s an easy (and understandable) way for some reporters to hit their daily article quota by just repeating what the streamers have told them. TL:DR version: Streaming-exclusive movies are asked to do different things than theatrical movies, but that doesn’t mean they should escape judgment. Both still need to draw enough eyeballs to justify their cost within the proper performance contexts. The more cleanly we can inject a little nuance into streaming analysis, the better we’ll understand the audience and content trends that drive this industry. And that’s what all of this is really about: knowing what audiences actually want! Brandon Katz is the Director of Insights & Content Strategy at Greenlight Analytics where he focuses on evaluating the ever-fluid media landscape to unearth understanding, opportunity and value. Greenlight Analytics is the entertainment intelligence consulting company redefining how Hollywood finds, understands, and activates audiences. Prior to joining Greenlight Analytics, he served as the senior entertainment industry strategist at Parrot Analytics, and as a full-time entertainment industry reporter covering the Xs and Os of Hollywood, most notably with TheWrap and the Observer.
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