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Making Marie Antoinette review – sweet Coppola home movie indulges the family business

Shot by Sofia’s mother Eleanor this documentary shows something of the strain of shooting a period piece, but is a far cry from the tumultuous portrait of her husband in Hearts of Darkness

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Oct 21 • 4:00 AM EDT • Business • theguardian.com
Apologies Extended to Former Red Wings Captain Over Ceremony Disruptions

Dylan Larkin isn’t the only former Detroit Red Wings captain hearing the boo birds recently. Henrik Zetterberg was also the […]

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Oct 21 • 4:00 AM EDT • Sports • sports.yahoo.com
Soft-spoken David Pocock has big ambitions – but first he wants politicians to ‘double down’ on kindness

Independent senator’s goals ‘much bigger’ than prime ministership, he reveals in first speech to national press club

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Oct 21 • 3:55 AM EDT • Politics • theguardian.com
States Are Forcing Hospitals To Offer More People Financial Aid. In Oregon, It’s Working.

Oregon passed a law to require hospitals to proactively screen patients to see if they qualify for financial aid. Patients got immediate relief. Hospitals pushed to roll back the law following federal cuts to Medicaid and Affordable Care Act subsidies.

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Oct 21 • 3:01 AM EDT • Health • tradeoffs.org
Thunder remind Spurs of their championship pedigree in statement-making opening win
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Oct 21 • 2:54 AM EDT • Sports • sports.yahoo.com
Beyond the ballot, block walking brings politics to the doorstep

“What makes a difference is neighbors showing up at their neighbors' doorstep and telling them why this election is so important,” Democratic Senate candidate James Talarico said.

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Oct 21 • 2:51 AM EDT • Politics • baylorlariat.com
Could Your Employees Be the Next Owners of Your Business?

A business owner ready to sell may start by asking who would pay the highest price. A competitor? A private equity firm? A family member? There is another

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Oct 21 • 2:00 AM EDT • Business • biztimes.com
Sources: Newcastle working on new defender signing

Football Insider exclusive as Newcastle manager Matthias Jaissle applauds, while sporting director Ross Wilson watches from a circular inset.

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Oct 21 • 2:00 AM EDT • Sports • sports.yahoo.com
'I've waited 34 years for this'

When Viking FK ended a 34-year Norwegian title drought last year, it was days like these they were dreaming of - preparing to visit Aston Villa in the Champions League.

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Oct 21 • 1:49 AM EDT • Sports • sports.yahoo.com
China, Russia Deepen Arctic Ties as Japan, Iceland Boost Science Cooperation

Russia floats a rival Arctic framework while Japan and Iceland, marking 70 years of diplomatic ties, lean on polar research to deepen cooperation.

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Oct 21 • 1:45 AM EDT • Science • japan-forward.com
Congo’s Ebola outbreak leaves grieving families struggling with fear and stigma

The Ebola outbreak in eastern Congo is taking a psychological toll on families dealing with loss, fear and stigma

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Oct 21 • 1:13 AM EDT • Health • washingtonpost.com
Congo’s Ebola outbreak leaves grieving families struggling with fear and stigma

The Ebola outbreak in eastern Congo is taking a psychological toll on families dealing with loss, fear and stigma.

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Oct 21 • 1:09 AM EDT • Health • seattletimes.com
Carolina Hurricanes Dealt Major Dylan Larkin Trade News Amid Rumors

Per reports from The Detroit Free Press, Dylam Larkin has extended his trade list to 10 NHL teams, expanding on what was a group of three teams. The Dylan Larkin trade saga has been in full swing since the Detroit Red Wings star requested a trade from the organization amid several different rumors. Now, it […] The post Carolina Hurricanes Dealt Major Dylan Larkin Trade News Amid Rumors appeared first on HEAVY.

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Oct 21 • 12:44 AM EDT • Sports • sports.yahoo.com
A 'golden age' vs. 'we're working on it': Trump and Vance give different pitches on the economy

When Vice President JD Vance speaks on the campaign trail about the high costs Americans are facing, he often says he understands that people are hurting

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Oct 21 • 12:07 AM EDT • Politics • washingtonpost.com
Twice’s Jihyo officially leaves JYP Entertainment after 21 years

The 29-year-old singer announced on Wednesday (Oct 21) that she will be departing her longtime agency, JYP Entertainment, making her the latest Twice member to do so.

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Oct 20 • 11:39 PM EDT • Entertainment • cnalifestyle.channelnewsasia.com
Chargers Now Sit Near the Bottom in Latest Power Rankings

Following yet another loss, the Los Angeles Chargers sit near the bottom of the NFL in the latest power rankings.

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Oct 20 • 11:37 PM EDT • Sports • sports.yahoo.com
TWICE’s Jihyo Departs JYP Entertainment After 21 Years + Launches New Agency EMITHAUS

Jihyo is beginning a journey with a new company! On October 21, the TWICE member took to her Instagram to share the following handwritten letter: Hello, this is Jihyo. I’m writing today because there’s something I’d like to share with you. After 21 years, my journey with JYP Entertainment, which began when I was just a child, has come to an end. Trying to put 21 years into just a few words is harder than I thought it would be.From childhood through my teenage years and into adulthood, I’ve spent most of my life at JYP.There were good days and difficult ones, but one thing I know for certain is that every one of those moments has shaped who I am today.I want to express my sincere gratitude to everyone at JYP who has been by my side and helped me grow over the years.I will always cherish the time we shared and the memories we made together. To me, independence is not so much a conclusion about the time that has passed, but a choice about how I want to live going forward.As the first step in this new chapter, I have established my own company, EMITHAUS.Just as “EMIT” means to “express or release,” I hope this will be a place where I can freely explore and bring to life even the possibilities within me that I have yet to discover.As I step away from a familiar environment and begin working in new ways, I will approach every decision and every endeavor with even greater thoughtfulness and responsibility. I also want to make it clear that this decision does not mean saying goodbye to the team I’ve been part of for so long.TWICE is an irreplaceable part of my life.Just as I cherish all the years we’ve shared, I look forward to all the moments still ahead of us.I will continue to stand on stage with my members and keep building more memories together for many years to come. Above all, I want to thank ONCE for believing in me and standing by my side for the past 11 years.I know that watching someone grow and change through so many stages of life and continuing to support them along the way is never something to be taken for granted.Thank you for giving me the courage to keep moving forward through your unwavering trust, love, and support.I will continue to fill the years ahead with choices and efforts that stay true to who I am and keep growing as an artist who lives up to all the love and support you’ve given me. Thank you. https://www.instagram.com/p/DevZGTkmTD2/ Jihyo is the third TWICE member to officially leave JYP Entertainment following Jeongyeon and Chaeyoung. Wishing Jihyo all the best on her new start!

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Oct 20 • 11:34 PM EDT • Entertainment • soompi.com
Jen torches GOP’s ‘vile brand of politics’

MS NOW's Jen Psaki breaks down how Democrats are looking to expand the map while Republicans are falling back on personal attacks.

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Oct 20 • 11:11 PM EDT • Politics • ms.now
The pumpkin concierge business creates a new revenue stream for farmers

A new fall trend is creating an additional revenue stream for pumpkin farmers.

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Oct 20 • 10:23 PM EDT • Business • kcbd.com
The pumpkin concierge business creates a new revenue stream for farmers

A new fall trend is creating an additional revenue stream for pumpkin farmers.

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Oct 20 • 10:23 PM EDT • Business • fox34.com
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Student-produced film captures Ireland sports experience | UNC Hussman School of Journalism and Media

The documentary created by a UNC Hussman School of Journalism and Media team premieres on campus Oct. 22 and Oct. 23. — This story, written by UNC Hussman alumnus Michael Lananna ’14, was originally published at unc.edu. — Carolina senior Anna Laible came up with the idea about a year ago. At the annual UNC Sports and Entertainment Summit, the journalism student walked up to then-athletic director Bubba Cunningham and took a chance. “Hi, Bubba, I’m not sure if you remember me, but I’m part of the student broadcast team from the Olympics,” Laible told him. “I have this idea to do an Ireland documentary on the football team.” Encouraged by the enthusiastic response to the proposal, Laible and a team of students from the UNC Hussman School of Journalism and Media worked diligently to turn that vision into reality. In August, Laible and seven peers traveled to Dublin, Ireland, with the Carolina football team and women’s soccer team. Equipped with video cameras, the student journalists covered both teams during their international games — both wins — and filmed scenes throughout Dublin, interviewing Irish locals, Tar Heel fans and key Carolina figures who helped make the trip possible. Back home, Laible’s team put the finishing touches on the documentary, with its first screening at 6:30 p.m. Oct. 22-23 in Carroll Hall room 111. The project is the latest in a long line of sports documentaries produced under the guidance of C.A. Tuggle, John H. Stembler Jr. Distinguished Professor. Since the 2008 Beijing Olympics, Tuggle and the Hussman school have sent journalism students to cover each of the Summer Games, and Tuggle’s students have also produced documentaries on Carolina teams that win national championships. But this Ireland excursion presented a new kind of opportunity. “This trip is really unique,” Tuggle said. “Bubba liked the idea, so we started working on it, and it’s all because Anna was forward-thinking and assertive.” Laible’s team worked to create a holistic depiction of the Dublin trip, billed as “Much More Than a Game.” The documentary’s 12 chapters cover Irish culture, music, trips to the Guiness Storehouse and the myriad connections between Tar Heels and Ireland. “Our main focus was to make sure we gave a whole encompassing idea of what this experience was like,” Laible said. “We wanted to show not just the student-athletes, but other students, other Carolina fans, Carolina alumni, the music and really incorporate that all in the documentary.” Joining Laible in Dublin were juniors Emily Brietz, Cooper Hall, Eliza Jennings and Katherine McCullough and seniors Molly Malek, May Proctor and Merrily Tew. Those students also traveled to Milan for the 2026 Olympic Winter Games in February. Those kinds of opportunities wouldn’t be possible without the support of UNC Hussman and, in the case of the Ireland trip, the Carolina athletic department. UNC Hussman students create Ireland trip documentary. (Submitted photo) “Never in a million years did I think I would have the opportunity to go to the Olympics or to the Aer Lingus College Football Classic, and now I’m even being presented with potential opportunities go to the Super Bowl,” said Malek, who served in a leadership role with Laible in Dublin. “I think that Carolina does a terrific job of connecting us to these opportunities that almost no other university does. This is a university where you have the opportunity to have an interdisciplinary education and to learn and experience a lot of things all at once.” With the support of UNC Hussman, Tuggle and fellow students like Malek, Laible turned a spur-of-the-moment idea into a documentary. When the film screens, Laible said she’s not quite sure what emotions to expect. “I’m a little worried that I might cry — not that crying is a bad thing,” Laible said, laughing. “But I’m really grateful for so many people helping, and I’m excited for everyone to see it.”

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Oct 20 • 10:18 PM EDT • Sports • hussman.unc.edu
Supreme Court’s conservatives have let down democracy, Justice Kagan says

Two weeks before the midterm elections, liberal Justice Elena Kagan bluntly sized up the Supreme Court handling of election and voting-related cases, saying, “The court has kind of blinded itself to the very deleterious effects of their rulings on how the political system works.”

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Oct 20 • 10:15 PM EDT • Politics • cnn.com
Warriors guard Brandon Williams unlocks partial contract guarantee

Guard Brandon Williams now has $1.4 million guaranteed by making the Golden State Warriors opening night roster

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Oct 20 • 9:50 PM EDT • Sports • sports.yahoo.com
Buccaneers Again a Bottom-5 Team in NFL Power Rankings

Tampa Bay is once again a bottom-5 team in NFL power rankings after its latest loss.

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Oct 20 • 9:38 PM EDT • Sports • sports.yahoo.com
Allapattah could get a late-night entertainment district

Allapattah could get a new late-night entertainment district, allowing qualifying businesses to offer outdoor dining and alcohol service until 5 a.m. under a proposed city rule change. On Oct. 22, the Miami City Commission is to

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Oct 20 • 9:35 PM EDT • Entertainment • miamitodaynews.com
Popular supplement combinations may carry unexpected risks, health expert warns

Clinical pharmacist Jim LaValle discusses why taking excessive amounts of vitamins and minerals can pose health risks, and how identifying nutritional deficiencies can help guide safer supplementation.

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Oct 20 • 9:22 PM EDT • Health • foxnews.com
Apple is looking for a cellular modem engineer as it eyes 6G

Apple is looking for an experienced cellular modem systems engineer to help develop its next generation of cellular modems as the company transitions toward 6G.

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Oct 20 • 9:18 PM EDT • Technology • 9to5mac.com
For young voters, political engagement is easier said than done

It’s a comfortably crisp Friday in October, and desperate for a win, University of Iowa fourth-year student Kasey Ludlow ambles up the creaky steps of one of Iowa City’s many historic homes. It’s one of 35 doors he’s knocked on that day, a tall task anywhere in such a politicized America, but perhaps even more...

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Oct 20 • 9:00 PM EDT • Politics • dailyiowan.com
Kawhi Leonard Shining as Teammate and Leader Through Preseason

The newly acquired superstar is making a big impact on his new teammates ahead of the regular season opener.

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Oct 20 • 8:51 PM EDT • Sports • sports.yahoo.com
Wild Insider Agrees: Dylan Larkin Trade Feels Imminent

Michael Russo has heard about some movement behind the scenes in Detroit, and he thinks a decision on Dylan Larkin is close.

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Oct 20 • 8:40 PM EDT • Sports • sports.yahoo.com
Matthew McConaughney urges voters to ditch two-party system

Matthew McConaughey is making a case for Americans to break up the two-party system.

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Oct 20 • 8:25 PM EDT • Entertainment • centraloregondaily.com
November ballot includes five government efficiency questions

There are five questions for city voters aimed at making government more efficient.

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Oct 20 • 8:22 PM EDT • Politics • ny1.com
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Sanae Takaichi took on Japan’s male-dominated politics and won – can she survive a second year in power?

The straight-talking PM’s ability to manage Trump and stand up to China have endeared her to the public, but she may need friends closer to home to survive

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Oct 20 • 8:16 PM EDT • Politics • theguardian.com
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Knicks celebrate a banner night 53 years in the making — with sights set on another

It was at 6:57 p.m. that Jalen Brunson’s voice delivered the line Knicks fans have long been waiting for.

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Oct 20 • 8:15 PM EDT • Sports • sports.yahoo.com
Scientists Just Discovered That Earth’s Core Is Leaking, and It Has Been for Billions of Years

A new study suggests ancient hydrogen trapped deep inside Earth has been slowly escaping into the mantle for billions of years.

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Oct 20 • 8:08 PM EDT • Science • vice.com
Prince Harry says return to U.K. was to be 'closer to my family'

Prince Harry spoke out in a recent interview about his return to the United Kingdom months after he and wife Meghan Markle departed Montecito.

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Oct 20 • 8:02 PM EDT • Entertainment • latimes.com
Union Colony Prep vs. Aurora Science & Tech: Colorado High School Girls Volleyball, Oct. 21, 2026

Union Colony Prep at Aurora Science & Tech, Colorado high school girls volleyball, Oct. 21, 2026, 4:30 PM. Records, rankings, rosters and head-to-head.

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Oct 20 • 8:00 PM EDT • Science • chsaanow.com
Officials Work to Improve Boardman River Health

The Traverse City Downtown Development Authority (DDA) and City of TC are working on multiple fronts to improve the Lower Boardman River – including habitat and shoreline improvements, repairs to a deteriorating retaining wall, and public placemaking projects. However, one of the main challenges to the urban river’s health – its proximity to so many …

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Oct 20 • 8:00 PM EDT • Health • traverseticker.com
Green Bay Packers: Matt LaFleur on the safety trio and Evan Williams’ interception

Green Bay Packers coach Matt LaFleur said Monday he would put safeties Xavier McKinney, Javon Bullard and Evan Williams “up against anybody in the league” after the trio helped hold the Dallas Cowboys to 13 points. Williams intercepted Dak Prescott in the second quarter of Green Bay’s 23-13 win Sunday night. Bullard broke up three [...]

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Oct 20 • 7:45 PM EDT • Sports • sports.yahoo.com
New Richland Lab Could Transform How Scientists Study Microbes and Boost Regional Jobs

The BriefGroundbreaking held Tuesday: PNNL officially began construction on the M2PC lab, a 30,800-square-foot facility funded by the U.S. Department of Energy's Office of Science that will study soil microbes to improve crop productivity and develop new biotechnology applications. The facility will be open to researchers from around the nation and the world.Research timelines could shrink dramatically: The facility's automation and AI capabilities could reduce experiments that currently take six months to just 72 hours, allowing scientists to explore more possibilities faster than ever before.New jobs coming to the Tri-Cities: The project is expected to create positions for automation engineers, AI experts, roboticists, technicians, and skilled craftspeople, with the facility opening in 2029.RICHLAND, Wash. — Pacific Northwest National Laboratory broke ground Tuesday on a first-of-its-kind facility that could accelerate scientific discoveries about the microscopic organisms living in soil—organisms that may hold the key to growing more food and developing new energy technologies.The Microbial Molecular Phenotyping Capability, or M2PC, represents a significant investment in automation and artificial intelligence to speed up research that traditionally takes years to complete. The 30,800-square-foot facility will house more than 100 connected automated instruments designed to study microbes at a pace and scale never before possible.Reshaping Agriculture's FutureThe M2PC facility will not put a new tool directly into a farmer's hands tomorrow morning, but it is actively reshaping the commercial pipeline to solve agriculture's biggest headache with biologicals: inconsistent field performance. For years, PNNL researchers have explored how microbes work and how they might help produce useful materials, advance energy technologies, and address challenges involving critical materials and minerals. But those experiments have been limited by what researchers could accomplish by hand."They can be used to provide nutrients to a plant so that the plant would grow more. So, like increasing your crop productivity, for example," said Douglas Mans, PNNL's Associate Laboratory Director for Integrated Discovery Sciences.PNNL's own research shows soil microbes can help plants access nutrients and withstand drought—benefits that could prove crucial as farmers face growing environmental pressures. The M2PC facility will allow scientists to identify and optimize useful microbes faster than ever before, accelerating the development of biological solutions that actually work consistently in the field.What Makes M2PC UniqueThe Microbial Molecular Phenotyping Capability differs from traditional research labs because it operates as a first-of-its-kind, AI-enabled autonomous laboratory designed to shrink experimental timelines from years down to months or weeks. The M2PC lab will connect more than 100 automated instruments to grow microbes, prepare samples, measure their behavior, and link observations to the molecular processes behind them. Artificial intelligence will help analyze results and guide the next experiments, allowing scientists to explore more questions faster.Deb Gracio, PNNL Director, emphasized the transformative potential during Tuesday's groundbreaking ceremony: "Research that has taken years will become possible in months and hopefully in weeks."That acceleration is already being demonstrated. PNNL's smaller automated lab, called the Anaerobic Microbial Phenotyping Platform or AMP2, completed three experimental cycles in just 72 hours—a process that normally would have taken about six months."That normally would have taken us about six months … and we were able to do that in 72 hours," Mans said.The AMP2 laboratory is not being closed or replaced. Instead, the current 1,800-square-foot laboratory serves as an active prototype and precursor for the much larger M2PC facility. AMP2 will continue operating as a separate lab designed to run anaerobic experiments—those conducted in the absence of oxygen—while M2PC will focus on aerobic research.Broader Applications Beyond AgricultureWhile improving crop productivity is one important application, the M2PC facility is designed to support research into multiple areas critical to national priorities. The lab will advance research into biofuels, manufacturing materials, and energy technologies. It will also help researchers understand how microbes respond to environmental changes and how to design biological systems for biotechnology applications.As a flagship component of the Department of Energy's Genesis Mission, M2PC represents a significant investment in using artificial intelligence and automation to accelerate U.S. scientific discovery. Dorothy Koch, Associate Director of the DOE Office of Science Biological and Environmental Research program, highlighted the facility's importance during the groundbreaking."M2PC will accelerate biological discovery and design," Koch said, noting that the facility is expected to conduct a minimum of 500 strain experiments per week, 100 microbiome experiments per week, and take a million measurements per month.Economic Opportunity for the RegionBeyond the scientific breakthroughs, the M2PC project represents significant economic opportunity for the Tri-Cities region. The facility will require hiring automation engineers, AI experts, technicians skilled in operating robotics, and specialized craftspeople to build and maintain the sophisticated equipment."We're anticipating that type of hiring," Mans said when asked about job creation.PNNL has already begun recruiting talent nationally and internationally for positions related to the smaller AMP2 lab, bringing automation engineers from cities like Boston and San Francisco to work in the region. The M2PC facility is expected to accelerate that trend."This capability won't really exist anywhere else in the world," Mans said, suggesting the facility could become a draw for scientific talent seeking to work on cutting-edge biotechnology research.Timeline and Next StepsThe M2PC facility is expected to open in 2029. Between now and then, construction crews will level and prepare the ground, while the building takes shape. Simultaneously, Ginkgo Bio Works, the automation contractor, will build the facility's automation components off-site so they can be installed as the building is completed.In the interim, PNNL researchers and the broader scientific community will begin planning the first experiments to be conducted in the facility, ensuring research is lined up and ready to begin as soon as the doors open.The groundbreaking ceremony included representatives from the Department of Energy, PNNL leadership, and elected officials at the federal, state, and local levels, underscoring the project's significance to the region and the nation's biotechnology future. News The U.S. Department of Energy Secretary tours Pacific Northwest National Laboratory Dan Hanson, Apple Valley News Now News Beyond DNA: Scientists Explore New Frontiers in Biology Research Dan Hanson, Apple Valley News Now News TRIDEC optimistic that Hanford, PNNL will see funding in national budget Robert Desaulniers News Big picture science: monitoring the Yakima River Basin News PNNL research could shape the future of fighting fentanyl ​COPYRIGHT 2026 BY APPLE VALLEY NEWS NOW. ALL RIGHTS RESERVED. THIS MATERIAL MAY NOT BE PUBLISHED, BROADCAST, REWRITTEN OR REDISTRIBUTED.

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Oct 20 • 7:44 PM EDT • Science • applevalleynewsnow.com
Sen Slotkin committed a 'cardinal sin' in this era of politics: Ben Domenech

A 'Kudlow' panel breaks down Sen. Elissa Slotkin's, D-Mich., controversial comments about targeting Trump administration officials.

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Oct 20 • 7:31 PM EDT • Politics • foxbusiness.com
Rule breaking by just a few people can be contagious

People are more likely to mimic — or even surpass — rule breakers than rule followers, a study finds. But real-world consequences may keep people in line.

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Oct 20 • 7:01 PM EDT • Science • sciencenews.org
Thunder-Spurs Opener Already Belongs to Chet Holmgren

After a bruising playoff exit, the Thunder’s versatile center faces an immediate litmus test against Victor Wembanyama, seeking to replace past hesitation with the decisive aggression Oklahoma needs.

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Oct 20 • 7:00 PM EDT • Sports • sports.yahoo.com
Museum of Science and Industry Begins South Portico Renovation as North Entrance Plans Draw Scrutiny

The Griffin Museum of Science and Industry (MSI) on October 13 broke ground on a $22 million renovation to reopen its historic south entrance. The project is part of a broader effort to expand access to the Jackson Park landmark, even as preservation advocates criticize a separate proposal for a massive new north entrance. The...

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Oct 20 • 6:58 PM EDT • Science • chicagomaroon.com
How Two Colorado House Candidates Are Thinking About AI

In Colorado, two millennial candidates are thinking about A.I.

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Oct 20 • 6:47 PM EDT • Politics • nytimes.com
A Billionaire Wanted a Trump Pardon. His Family Gave Alina Habba a $50 Million Deal.

Julio Herrera Velutini, a prominent Venezuelan, was seeking clemency. He got it not long after his daughter gave Ms. Habba, a lawyer close to President Trump, an extraordinarily lucrative job.

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Oct 20 • 6:45 PM EDT • Politics • nytimes.com
New measles case confirmed in Wisconsin, health officials say

The Wisconsin Department of Health Services (DHS) and Richland County Health and Human Services are working together to identity and directly notify people who may have been exposed to the virus after the case was confirmed on Tuesday.

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Oct 20 • 6:35 PM EDT • Health • kcrg.com
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Toy Story 5, Backrooms and The Breadwinner Vie to Become the Second Biggest Film This Year...

(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Often, people blame “data” for ruining Hollywood, when I’d argue that hype (which can often be debunked by data) is often worse, as you can see in these two headlines. To use a common meme, here’s how it started: and how it’s going: Earlier this year, I read countless (and I mean countless) articles (in almost every mainstream media outlet) about how Heated Rivalry was a huge hit and that it “heated” interest in hockey. But Heated Rivalry wasn’t a huge viewership hit compared to the hype: [ ](https://entertainment.substack.com/p/you-cant-eat-buzzdid-heated-rivalrys) [ You Can’t Eat Buzz…Did Heated Rivalry’s Buzz Translate into Actual Viewership? ](https://entertainment.substack.com/p/you-cant-eat-buzzdid-heated-rivalrys) Entertainment Strategy Guy · Jan 22 [ Read full story ](https://entertainment.substack.com/p/you-cant-eat-buzzdid-heated-rivalrys) In this case, the hype (Heated Rivalry is really popular) belied the data (It didn’t make the top ten charts, meaning it wasn’t a huge hit.1) Even worse, every time I write about this, I get a lot of negative feedback, hence why I only sparingly mention the show these days or add lots of caveats when I write about it, but this just further cements the hype. But companies, and the executives leading them, have to determine strategy based on reality, not media coverage. The NHL committed real marketing dollars to a campaign that didn’t work. Sure enough, the latest NHL season opened to under a million viewers. At some point, you have to focus on what the data says, because real dollars are at stake. And that’s why we have the Streaming Ratings Report! To provide and analyze cold, hard data. Luckily, this week, I can be positive and take a look at a huge opening on streaming, along with a very buzzy horror film that customers kind of like, but don’t really love. And a comedy that tried to rebound on streaming. Today, I’m covering two weeks—21-Sep and 28-Sep—so we have a lot to discuss (nearly 5,000 words worth), including a series of film misses for Netflix, another argument for weekly-released TV shows on streaming, another sitcom tries to avoid the comedy curse, Netflix has two new game shows (one powered by AI), Reacher falling off the charts after a huge run, Prime Video tries its hands at the romcom game**,** a look at the WNBA’s big season, a big night for the VMAs on CBS and MTV, all the flops, bombs and misses, and a whole lot more. (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of September 14th to October 4th, 2026. You can find a link to my terminology here.) Subscribe Film - Two Hits and a Miss Come to Streaming… Three very interesting films came to streaming in one week, and I like comparing them since they show the range of theatrical films. One was a huge blockbuster, one was popular, and one was neither. One is a horror film, a buzzy genre; one is a comedy, a struggling genre; and one is an animated family film, the king of the box office. One went to a tiny streamer (HBO Max), one went to a second-tier streamer (Disney+), and one went to the biggest (Netflix). So… If you just went by box office, you’d expect Backrooms—the $197 million grosser, and partner of Obsession for “YouTube Horror Summer”—to dominate on streaming. If you read this report, though, you know that horror films don’t do great on streaming, and that’s the case again. Backrooms opened at 3.8 million hours according to Nielsen, and had 3.9 million hours in its second week. Here’s how that stacks up to other HBO Max films: We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… ...why I don’t buy Backrooms budget… …two new games shows arrive on streaming… …another sitcom struggles… ...another argument for putting out shows weekly on Netflix... ...and a whole lot more, nearly 5,000 words more... ...please subscribe! We can only keep doing this great work with your support. If you want an idea of just how much content you’d get in a full issue, check out this older issue. Coming Soon! Next week, I’ll be taking a look at the eighth season of Hulu’s The Kardashians, answering the question: will this show ever make the charts? If Mormon wives can make it, surely one of social media’s most popular families can as well. Also, Prime Video has a new horror show based on popular IP, Carrie, Netflix has a horror show starring Josh Hartnett, Below, and Apple TV has a UK import, Small Prophets. Plus a bunch of movies like Disclosure Day heading to Peacock, The Housemaid coming to HBO Max, Ben Affleck’s latest on Apple TV, Animals, and Matchbox the Movie on Apple TV, a John Cena action comedy inspired by Hasbro’s toy cars. The week after is even busier! I’ll look at another IP-based horror show, Crystal Lake, a new MCU show on Disney+, VisionQuest, season two of The Lowdown on FX/Hulu, the fourth seasons of The Diplomat on Netflix and Tulsa King on Paramount+, another season of Love is Blind, and four straight-to-streaming films: Netflix’s Sacrifice (starring Chris Evens, Anya-Taylor-Joy, Vincent Cassel, John Malkovich, Salma Hayek. Charlie XCX), Apple TV’s Tenzing (starring Tom Hiddleston and Willem Defoe), Prime Video’s Love of Your Life (Margaret Qualley) and Masterplan (Stanley Tucci) and a whole lot more, somehow. Long term, here’s some huge IP news: a Game of Thrones movie is coming to theaters, Game of Thrones: Aegon’s Conquest in 2029, while Jon Watts (who helmed three of the most recent Spider-Man movies) is directing the next Star Wars trilogy, to be written by Simon Kinberg. I’m cautiously optimistic for both. It feels obvious to say that making good movies matters, but for bets this big (Star Wars is on a swoon, Game of Thrones hasn’t been to theaters yet), the quality has to be there.

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Oct 20 • 6:30 PM EDT • Entertainment • entertainment.substack.com
Deep dive
😐 Neutral (19%)
wow
100%
Vikings Face Criticism Over J.J. McCarthy From Unexpected Voice

Barstool Sports owner and Michigan alum Dave Portnoy went to bat for former Minnesota Vikings and current New York Giants quarterback J.J. McCarthy. Portnoy spoke out about McCarthy’s time at the Vikings, as the latter made his debut with the Giants. McCarthy stepped in for Jameis Winston in the Giants’ game against the New Orleans […] The post Vikings Face Criticism Over J.J. McCarthy From Unexpected Voice appeared first on HEAVY.

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Oct 20 • 6:27 PM EDT • Sports • sports.yahoo.com
Alberta's decision to stay in Canada gives Carney backing to take on Trump

The overwhelming vote by Alberta to stay in Canada gives Mark Carney political capital to focus on remaking the country's economy, writes the BBC's Lyse Doucet.

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Oct 20 • 6:22 PM EDT • Politics • bbc.com
30 residents of Massachusetts assisted living facility hospitalized in weeks after woman's death, health director says

Hopkinton's health director says 30 residents of Golden Pond Assisted Living Facility have been transported to the hospital in recent weeks as an investigation is ongoing at the facility.

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Oct 20 • 6:18 PM EDT • Health • cbsnews.com
High-Signal Publisher
People Are Vibe Coding the Ads Out of Their Smart TVs: Here's How

A viral Claude Code prompt lets Android smart TV owners switch off sponsored rows and tracking software and build their own home screens.

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Oct 20 • 6:16 PM EDT • Technology • decrypt.co
Netflix has stopped talking about plans for video games and podcasts

When Netflix released its third-quarter earnings on Tuesday, the streamer had nothing to say about its games or video podcasts.

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Oct 20 • 6:08 PM EDT • Business • businessinsider.com
Isaac Paredes offers the Yankees a better kind of contact

Eighty-eight strikeouts in 659 plate appearances caught my attention before the 25 home runs did. If the Yankees are going […]

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Oct 20 • 6:00 PM EDT • Sports • sports.yahoo.com
Gov. Rhoden Supports Rural Health through New Hospital

News - Gov. Rhoden Supports Rural Health through New Hospital - Today, Governor Larry Rhoden supported rural health care by breaking ground on Freeman Regional Health Services' new hospital and clinic.

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Oct 20 • 5:26 PM EDT • Health • news.sd.gov
Rioting in France gives Trump a new talking point as he tries to stave off GOP midterm losses

As Kansans were waiting for President Donald Trump to arrive at his rally in Wichita this week, they were treated to a new addition to the pre-show program: footage of this weekend’s violent protests in France, most of it clipped from Fox News, aired on large screens.

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Oct 20 • 5:25 PM EDT • Politics • cnn.com
What happened to Ben Kindel? NHL player suffers 'medical episode' on plane

Pittsburgh Penguins forward Ben Kindel was taken to a Utah hospital Tuesday after suffering a "medical episode" on the team plane.

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Oct 20 • 5:21 PM EDT • Sports • sports.yahoo.com
Aspirus highlights overlooked key to bone health for women

Aspirus Health is bringing attention to a common bone health mistake it wants women to avoid making.

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Oct 20 • 5:17 PM EDT • Health • uppermichiganssource.com
Cattle futures higher ahead of direct cash business

At the Chicago Mercantile Exchange, live and feeder cattle were higher, optimistic about the week’s direct business and looking ahead to Friday’s On Feed report from the USDA. December live cattle closed $2.15 higher at $230.17 and February live cattle closed $2.17 higher at $233.10. November feeder cattle closed $2.37 higher at $346.30 and January […]

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Oct 20 • 4:54 PM EDT • Business • brownfieldagnews.com
Palmetto Sports Daily: Big tests ahead for Gamecocks, Tigers

PSD returns with plenty from another “Talkin’ Tuesday” as Clemson and South Carolina prep for huge conference matchups this weekend.

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Oct 20 • 4:46 PM EDT • Sports • wistv.com
How the Trump administration’s crackdown on international students could affect the economy

A new proposed $70,000 fee for international students who are seeking to work in the U.S. after graduation is the latest Trump administration policy targeting scholars from abroad.

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Oct 20 • 4:43 PM EDT • Politics • pbs.org
🙂 Positive (35%)
Which Greater Boston business do you miss the most?

Several longtime businesses have shuttered this year, marking the end of an era for its employees and customers. Share your memories.

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Oct 20 • 4:40 PM EDT • Business • boston.com
Steelers Week 7 power rankings roundup: Starting to believe yet?

Pittsburgh Steelers Week 7 power rankings roundup.

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Oct 20 • 4:27 PM EDT • Sports • sports.yahoo.com
Oura adds two new cardiovascular health tracking features to its smart rings

Oura’s recent smart rings are getting better at tracking cardiovascular performance.

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Oct 20 • 4:26 PM EDT • Health • theverge.com
USA TODAY Entertainment reporter Anna Kaufman goes behing the scenes at "Dancing with the Stars" to train with professional dancer Brandon Armstrong.

USA TODAY Entertainment reporter Anna Kaufman goes behing the scenes at "Dancing with the Stars" to train with professional dancer Brandon Armstrong.

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Oct 20 • 4:23 PM EDT • Entertainment • lufkindailynews.com
NC State’s Agroecology Education Farm: Where Agriculture, Ecology and People Connect

Walking through rows of leafy greens, ripe, red tomatoes or rich-smelling rosemary at the Agroecology Education Farm, it’s easy to feel more connected to where your food comes from. And with a mission rooted in community outreach, that's the point.

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Oct 20 • 4:08 PM EDT • Science • cals.ncsu.edu
Devastating 2025 Myanmar earthquake sheds light on how the 'Big One' could play out in California

The fault that triggered a massive earthquake in Myanmar last year is tilted much like California's San Andreas, which can influence how much shaking takes place and where.

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Oct 20 • 4:04 PM EDT • Science • livescience.com
Halloween fun with a slice of science

Halloween can be many things: spooky, enchanting, fun, creative, mysterious and…scientific? That last word is what Walking Mountains Science Center hopes to bring to light when kids and families attend Fright at the Museum on...

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Oct 20 • 4:04 PM EDT • Science • vaildaily.com
Grading Phoenix Suns' Decision To Extend Oso Ighodaro's Contract

Phoenix secures a versatile defensive anchor by locking down the Marquette alum with a high-value extension, betting on his elite rim protection and playmaking to solidify their future.

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Oct 20 • 4:00 PM EDT • Sports • sports.yahoo.com
Kansas to ‘Carry on Wayward Son’ at Hard Rock Feb. 4

With a music catalog that continues to resonate with generations of fans, classic rock band Kansas is making its return to the Hard Rock Live stage inside Hard Rock Hotel

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Oct 20 • 4:00 PM EDT • Entertainment • cherokeephoenix.org
Thrifting and oysters: Check out 10 business updates in downtown Austin

Businesses that are now open, coming soon, in the news or closing in downtown Austin.

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Oct 20 • 4:00 PM EDT • Business • communityimpact.com
TRAIL OF BLOODY FOOTPRINTS | Employee killed woman at Dauphin County business after complaining about hours, court docs say

Woman killed at Dauphin County business | Police looking for suspect

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Oct 20 • 3:57 PM EDT • Business • wgal.com
Scientists Find 46,000-Year-Old Bone Fragments in a Cave, Leading to Groundbreaking Discovery

Six ancient bone fragments found in a Spanish cave belonged to a male Neanderthal, and their well-preserved DNA could reveal new details about his life

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Oct 20 • 3:54 PM EDT • Science • yahoo.com
Cook moves Mississippi, South Carolina Senate races toward Democrats

Democrats are taking the trend seriously, launching a big advertising buy in Mississippi.

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Oct 20 • 3:46 PM EDT • Politics • washingtonpost.com
People are using AI to turn their smart TVs into dumb TVs — and you might want to do the same

Smart TV owners are now taking matters into their own hands

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Oct 20 • 3:42 PM EDT • Technology • tomsguide.com
USA TODAY Sports Super 10 Georgia high school flag football rankings, Week 5

There was little movement in Georgia's flag football rankings this week. See which teams are in this week's Super 10 rankings.

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Oct 20 • 3:41 PM EDT • Sports • sports.yahoo.com
Apple's Touchscreen OLED MacBook Pro: Everything We Know

Apple is working on a high-end MacBook Pro, and it's nearly ready to launch. It will have several firsts in a Mac, including an OLED display and a touchscreen. Design Apple hasn't redesigned the MacBook Pro since the launch of the M1 Pro and M1 Max models in 2021, so it's due for a new look. The new MacBook Pro is expected to feature some minor design changes.

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Oct 20 • 3:40 PM EDT • Technology • macrumors.com
New travel book spotlights restaurants across the state

For anyone looking to explore the region or take a trip up north, a newly released book could serve as the travel guide for some of the most unique food

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Oct 20 • 3:29 PM EDT • Entertainment • thesouthern.com
18:83 Speaker Series: Dr. Jenkins and The Mischievous Greyhound

Dr. Marjorie Jenkins turned career story into tale about 'finding her pack' at UND and School of Medicine & Health Sciences.

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Oct 20 • 3:17 PM EDT • Health • blogs.und.edu
The Metro: Donavan McKinney hopes to inject more humanity in politics

Democratic party member and progressive Donavan McKinney sits down with The Metro to discuss what he'll deliver if elected to the House.

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Oct 20 • 3:05 PM EDT • Politics • wdet.org
Idealab’s Bill Gross thinks AI could help launch 1 million new businesses, making up for any job losses it causes

The Idealab CEO thinks AI-powered entrepreneurship could compensate for any job losses AI causes

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Oct 20 • 3:01 PM EDT • Business • fortune.com
“The Politics of Abuse”: Survivor of Childhood Sexual Abuse Shares How State Court Impacts Those Seeking Justice

Through the statewide tour, Trout and local advocates continued conversations about the barriers survivors face and the role North Carolina's legislature and courts play in addressing them.

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Oct 20 • 2:44 PM EDT • Politics • ncvoices.com
‘High Potential’ star Matthew Lamb, 14, reveals his mother died: ‘Still doesn’t feel real’

‘High Potential’ star Matthew Lamb, 14, shared a heartbreaking message announcing the death of his mother: ‘There’s so much she is going to miss in my life.’

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Oct 20 • 2:36 PM EDT • Entertainment • ew.com
Spurred by Pulitzer Prize-winner's visit, business leaders grapple with state's housing crisis

The capital of Georgia — a city of more than 500,000 people nearly 1,200 miles away, where African-Americans outnumber their white counterparts — bears a striking similarity to New Hampshire’s capital. In Atlanta, like in Concord and countless municipalities across the country, housing costs have far eclipsed what working people can afford. Brian Goldstone, journalist […]

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Oct 20 • 2:32 PM EDT • Business • concordmonitor.com
Alex Anthopoulos Opens Up on Future of Braves' Coaching Staff

The Braves' top baseball executive explained how he is thinking about the coaches who worked under Walt Weiss this year.

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Oct 20 • 2:32 PM EDT • Sports • sports.yahoo.com
Philadelphia Phillies Trade Prediction Lands 2X All-Star Outfielder

The Philadelphia Phillies are expected to be active on MLB’s trade market this offseason after a disappointing-ish end to the 2026 campaign. There has been a lot of speculation about who could be moved from the Phillies’ roster, but Dave Dombrowski will be thinking about making additions to the roster as well, and a solid […] The post Philadelphia Phillies Trade Prediction Lands 2X All-Star Outfielder appeared first on HEAVY.

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Oct 20 • 2:31 PM EDT • Sports • sports.yahoo.com
☹️ Negative (-20%)
wow
100%
Groundbreaking to expand healthcare options in Folsom

Golden shovels and a lighted Folsom sign highlighted the ceremonial groundbreaking of a new comprehensive care center under construction in Folsom.

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Oct 20 • 2:27 PM EDT • Health • kcra.com
Businesses Report Flat Summer Tourism Despite Inflation, Smoke and Airport Runway Closure

In August, when an active wildfire season in the Pacific Northwest choked the Flathead Valley in a dome of smoke, Glacier Guides and Montana Raft owner Denny Gignoux started getting cancellation requests and noticed lower demand for rafting and hiking trips at his outfitting business. While the smoky skies deterred some visitors from traveling altogether, […]

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Oct 20 • 2:19 PM EDT • Business • flatheadbeacon.com
Weekday Drop-In Recreation at Sports Factory

Stay active throughout the year with healthy exercise by walking laps or playing basketball, pickleball, or volleyball at Sports Factory.

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Oct 20 • 2:09 PM EDT • Sports • rockfordparkdistrict.org
How 800 Pound Gorilla became the biggest indie animal in comedy

800 Pound Gorilla marks 10 years of backing comedians including Jim Jefferies, Bill Burr, Nikki Glaser, Leanne Morgan, Patton Oswalt and Chad Daniels.

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Oct 20 • 2:09 PM EDT • Entertainment • latimes.com
NMSU professors collaborate on $1.2 million NASA grant

American third grade classrooms are filled with natural-born scientists – children obsessed with asking why and treating the world as an open-ended laboratory. But as they cross the threshold into...

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Oct 20 • 2:06 PM EDT • Science • newsroom.nmsu.edu
North Carolina flag football rankings: USA TODAY Sports Super 10, Week 7

As flag football season continues in North Carolina, these teams sit atop this week’s Super 10 rankings.

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Oct 20 • 2:04 PM EDT • Sports • sports.yahoo.com
Bucs K McLaughlin Makes NFL History in Week 6 Loss

The Tampa Bay Buccaneers have enjoyed some consistent placekicking from Chase McLaughlin since signing the journeyman back in 2023. On Sunday, he etched his name further in the all-time NFL record books.

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Oct 20 • 1:55 PM EDT • Sports • sports.yahoo.com
Bucs K McLaughlin Makes NFL History in Week 6 Loss

The Tampa Bay Buccaneers have enjoyed some consistent placekicking from Chase McLaughlin since signing the journeyman back in 2023. On Sunday, he etched his name further in the all-time NFL record books.

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Oct 20 • 1:55 PM EDT • Sports • sports.yahoo.com
WHS Students Create Women in Science and Engineering Club

Two students have founded the Women in Science and Engineering (WISE) Club at Westfield High School.

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Oct 20 • 1:48 PM EDT • Science • tapinto.net
Sundar Pichai: Google’s Frontier Imperative, Compute Scarcity Dilemmas, Future AI Products and Businesses

Alphabet CEO Sundar Pichai has little patience for doubts about Google’s willingness or capacity to compete at the frontier of AI. His company’s latest Gemini 4 Argon model — long-promised and recently delivered — beats OpenAI and Anthropic’s latest public models on coding, math, science, and knowledge-work benchmarks and has placed Google’s AI back among the world’s best. Amid chatter that Google was fine with good-enough lightweight ‘Flash’ models, Pichai pushed back hard against any suggestion that company is limiting its research ambitions. “We won’t do it any other way,” he told me in a Big Technology Podcast interview recorded this week at Google’s Mountain View headquarters. Pursuing cutting-edge research is costly for Google, requiring compute and chips that otherwise could be sold at a high markup by its cloud business. But Pichai said allocating resources to frontier AI development is “ground zero” for Google. “Our cloud business is at any given moment in time forgoing short-term revenues because we are making compute trade-offs to support frontier AI development,” Pichai told me. In our conversation, we discussed Argon (which Pichai says processed three times as many tokens as Gemini 3 in the 72 hours after launch), AI’s role in developing better models, the AI interface of the future, competition with OpenAI, Google’s partnerships with Anthropic and Apple, data centers in space, and the nature of his optimism. You can read the full conversation, lightly edited for length and clarity, below, or listen to it on Apple Podcasts, Spotify, YouTube, or your podcast app of choice. Alex Kantrowitz: Google is back at the frontier with Gemini 4 Argon, which beats OpenAI’s and Anthropic’s public models on benchmarks spanning coding, math, science, and knowledge work. The conventional wisdom was that Google had given up on the frontier to focus on fast, good-enough models for its products. That was wrong? Sundar Pichai: Very wrong. Look, we are so committed to being at the frontier. It’s in our DNA. We won’t do it any other way. We’ve been thinking about the AI frontier for well over a decade now. The frontier is very dynamic. It’s very competitive. It’s very exciting. I couldn’t be more pleased with how Argon has come together. We took our time with it. We made sure we tested it safely and deployed it carefully. We took a bit longer than our other models, given its capabilities. Across the board, be it for agentic work, knowledge work, coding, creative tasks, Argon is one of the really good frontier models. The first 72 hours since we launched, it’s almost up to 25 trillion tokens used, which is about three times what Gemini 3.0 had in the first 72 hours. And we are capacity constrained as we are serving it. Excited, but there are always areas….. You know, the frontier is very dynamic, and you have to keep evolving the models. There are areas which we can see we need to improve as well. We’ll be at work on all of that as well. Which areas? On any given model, Argon would be across the board better at everything if you just look even two months back. But the space is so evolving. Even on coding, for example, there are pockets where we know we need to do better, and there’s clear feedback. We’ll make it better. The argument for standard models is that they’re already good enough to build great products, with the frontier valuable only for certain tasks. Meta built Muse with good models rather than the best, and Google could put standard models into Maps, Gmail, and Search. Why isn’t that sufficient? It’s definitely not how I have thought about it at all. We are deeply committed to driving the state of the art and actually pushing where this technology can go, all the way from transformers. That’s a journey we’ve been on. You will see us continue to do that. When you’re at the frontier, you get an earlier look into the emerging capabilities, earlier than others, which helps you better prepare for the future. We are fortunate to have a wide set of opportunities across consumer and enterprise. Some of our cloud customers, for sure, want the model at the frontier. The frontier models will be better at developing the next set of models in an era of recursive self-improvement. I would argue it matters there. Internally, we have definitely seen a steep point of inflection by deploying Argon to our developers. It definitely tackles problems which our previous models could not do. Being at the frontier puts you at the innovation frontier and helps you drive that as well. There is room for models of all sizes and capabilities. That’s why we did Flash, Flash-Lite, etc. I agree with you that you can develop very good product experiences with not necessarily the most frontier model, because they tend to be slower and more expensive too. But we care about the Pareto frontier, and we’re committed to doing all of that. You said developing frontier models gives you a look at what’s coming. What do you see on the horizon? What makes this moment so exciting is you build something which you think is a culmination of months of work, and you put it out. You already see clear headroom ahead. We’ve all been working on these agentic, long-horizon capabilities, but clearly the frontier is going to have multiple of these agents working together to do things. That’s an example of an exciting paradigm underway. It’s also clear to me that users, both in consumer and enterprise, will have access to some multi-agent framework for them, working all the time doing things. It feels like a moment of infinite possibilities. Sergey Brin said one of Argon’s core innovations was relying more on the model to help develop the model. Yet incidents involving OpenAI’s bots breaking containment and Google’s bots accessing a site they shouldn’t have suggest these systems still aren’t perfectly aligned. Isn’t there reasonable cause for concern about accelerating toward recursive self-improvement? There are three parts to your question. Let’s first talk about RSI itself. You’re right, Sergey mentioned RSI being a critical contributor as we are developing Argon. But to be very clear, today, in a continuum, we are pretty far from the end state of RSI or something like that. The right way to describe it is you have RSI loops along with AI researchers in various aspects of model development. You almost have agents helping AI researchers in some automated way work together to build these models. It’s good to at least understand where we are today, and it’s super exciting. I expect that continuum to keep making progress as we go into next year. The second question is around safety. Security comes from defense in depth. You’re talking about alignment, obviously. We all are doing a lot of work to make sure the models are as aligned as possible. But it’s an active area of research, and there are clear gaps. That’s not the only thing we rely on. You have the work you do on alignment, but beyond that, we put a lot of effort into real-time monitoring as these models are working. Making sure you have good telemetry into what’s happening so that you can intervene in real time if you see unexpected behaviors. How you do that, the architecture with which you do that, how you make sure it’s all sandboxed and isolated in a way that it can continue doing its job during real-time monitoring — these are all areas of investment. Obviously, when we deploy these models, giving customers, enterprises, control, both with real-time monitoring, but their ability to decide where they deploy, what type of data which models ever have access to, etc. All that work is very, very important, and we are doing a lot of that. As an industry, we need to constantly up our game and take the time to do all this stuff, including dedicating the compute required to make sure you can safely deploy these models. The third part is: Is it all enough? This is why there are a lot of conversations in the industry, and I think it’s reasonable to be worried. The right way to approach something you worry about is early on thinking about what more we can do. As an industry, you’re definitely seeing increased levels of work on alignment, testing for safety, etc., as we deploy these models. The next step would be developing better standards so there are cross-industry standards of how we do these things, including the ability to evaluate using independent evaluators. If you look at areas like financial controls, we have accounting standards, we have independent auditors. Those are all the next natural steps for us as an industry to work toward, and regulation will end up playing a role as we go through all of that as well. Google pursues both language models and world models, while some other AI companies like OpenAI have focused more heavily on LLMs as the path to AGI. Why is world-model research important to you? As humans, you obviously perceive the world around you, and you’re taking all those inputs. Making sure these models are able to understand the laws of physics, simulate the world in high fidelity. All that, I think, are key enabling blocks for intelligence. We are working across all possible applications of this. Take an area like robotics. It’s not an accident: If you look at embodied reasoning benchmarks, Argon is state of the art. That all comes from our experience building world models. Inherently, I would expect there will be architectures which will converge all of this in the future. But for us, we view this as, today, this jagged frontier that is intelligence. We want to be at the frontier of all the possible approaches, and that will help us both drive better research, better insights, and develop a much better AGI model, is how we think about it. Some people argue Google should focus on selling its computing resources rather than using them for AI research. Cloud wants to sell compute at a high markup, while researchers need a very big computer to build the best models. How do you balance those demands? Ground zero for us is making sure we are investing in the compute that’s needed to be at the AI frontier. In 2015, I set the company to be AI-first. AI is that key horizontal ingredient across everything we do, all the way from Search to Cloud to Waymo. That is ground zero for us, making sure both for research and developing the models that we have enough compute needed. Beyond that, we have these independent businesses which each have their own long-range plans. They’re using those long-range plans to project forward, and we plan for compute for all of them. The cloud team, they have a business and they have a projection and they have demand signals. They have committed contracts. With that help, we can plan on a long-term compute trajectory for them. We’re fortunate to have this wide set of opportunities. There’s no company in the world which isn’t making trade-offs at any given moment in time. But the first principles we operate on is making sure we have enough compute to invest in the frontier, and that’s non-negotiable, and everything else works on top. Remember, we are building our own compute, our own data centers. There are long lead times. The compute we have today is a function of decisions I made in 2024. Even if you think back to a year from today, last year the agentic coding takeoff hadn’t happened. Today, obviously, when you sit and look at anything, everyone is short—not just us, other companies—and everyone wishes you had two times what you had planned for. That comes with the territory. At any given moment in time, we are planning for what we would need two to three years out in the future. You’re going to find some decisions you make may look suboptimal two years out, depending on where the state of the art is. I don’t spend too much time thinking about it. The way I think about compute allocation is making sure Google DeepMind, both for research and frontier model development, is cutting edge in terms of compute access. After that, we plan for all our businesses. It’s great we can provide our compute to other people too, like we have done. It allows us to scale that up, get real tests for it in the widest application set possible, test it in the real world, and make sure we are at the cutting edge of technology at every layer of our AI stack as well. Ben Horowitz relayed on a podcast that Andy Jassy had said compute was sold out until 2028. Are you seeing the same thing? If today a customer is coming out and asking us for compute in ’27, that is incredibly difficult to do. Even last year we went out and leased some short-term compute to accommodate some customers and help them out. But yes, we are all dealing with similar timelines. Every major technology shift seems to involve overbuilding, from railroads to fiber. Do you think that’s happening here? It depends on the time frames you’re looking at. This level of build, if I take a long enough time frame, it makes complete sense to me. We are at early stages of the most consequential technology ever, and this is not like fiber. It’s not dark. We are using it. We are capacity constrained on a daily basis. The applications, the underlying technology is improving rapidly. But running a company, the way I work through the moment is you look at your demand signals. You look at your committed revenue opportunities that you’re getting in the form of contracts. You balance that with the underlying technical capability, or internally you balance how we are using it internally, the model trajectories. Based on all that, you take a disciplined approach—a confident, aggressive, but disciplined approach—to plan out compute. But when you talk about the broader economy as a whole, you’re having people operate with various levels of risk. I focus on what I can control as a company and plan through it. If your question is, can there be an overbuild? Yes, because you can have some constrained components. Remember, what matters is a set of everything you need to build out that compute. Memory, electricity, electricians…. Land. Like 2,000 components or more. You could get constrained at some point. There could be things which cause bottlenecks, and then you could have overbuilds. There could be external shocks to the economy. There are macro risks. All that is possible at any given time. But am I confident that the compute we are planning for, we will have uses for it given enough time? Absolutely, yes. I was in the room when you said AI would be as profound as fire and electricity. If you believe that, shouldn’t you give researchers the biggest possible computer, even at the expense of today’s cloud profits? We’re all doing some form of that. Our cloud business is at any given moment in time forgoing short-term revenues because we are making compute trade-offs to support frontier AI development. What you’re seeing is true already. But you want to be thoughtful. Even our AI researchers have some constraints, which are also good. That’s what inspires creativity. That’s what helps you come up with a more efficient algorithmic breakthrough, maybe to use less memory. What we are committed to is to invest what’s needed to stay at the frontier. OpenAI President Greg Brockman told me a few months ago that the ideal AI product might have no interface at all—just as natural as conversation. What do you think the interface looks like in the age of AI? Computing historically has been humans adapting to computing. With AI, it’ll be the other way around. The technology will adapt seamlessly to how humans live and go about their day-to-day life. You want to be able to speak to that AI when you want to. It has context. It can be persistently running somewhere, give you continuity. You’re not dealing with a lot of complexity. It’s natural. All that makes sense to me. That doesn’t mean it won’t have any interface, however. Nowadays, even on my phone, Gemini voice models are so good. I can just press the microphone button. I can just ramble. That’s why we call it Rambler. I can ramble. It intelligently corrects with my personal context. Even my friends’ names, weird names, it gets it right, even if it first guesses it wrong. It’s amazing. I’m not going in, backspacing, editing once I finish saying it. It’s remarkable how good it’s gotten. But there are going to be moments you will need an interface. You may want to entertain yourself. You may want to watch a video. You may ask your AI to create something, and you want to watch it, consume it. The way I think about it is, you want it to be as seamless and as natural as possible, and that you are not doing the hard work adapting to whatever the interface is. The technology is adapting to how you’re working at any given moment in time. When I asked Sam Altman about competition from Google, he argued that OpenAI was building AI-native products and implied Google was bolting AI onto existing ones. Do you accept that framing, and can a “bolt-on” compete with an AI-native product? First of all, it’s a very dynamic moment. We are all pushing each other. OpenAI has pushed us as a company too. This is not just we are doing something to them. Far from it. Yes, Google went into its own version of a code red too. In the AI moment, all of us have to respond with varying levels of urgency at any given moment in time. We are constantly building new products as well. Gemini was built from the ground up as a product—the Gemini app I’m talking about. Or tomorrow, as all of us are adapting to agents, are you bolting agents onto ChatGPT, or are they building it natively? How would you think about that? You can always put these questions back. I don’t think of it that way. I think of it as you want to build world-class product experiences that are AI-native and they are winning. Some of it is adapting products, some of it is rethinking new experiences. They will all be part of how you approach this moment. How do you expect to make money from these AI interfaces? If an agent recommends a product and I buy it, should it take a cut of the sale, even if that’s disclosed? I’m going to put enterprise aside. Consumers are going to increasingly value this technology. Take software developers today. Developers are willing to pay for these coding models because it really helps make them more productive. Nobody would want to code the way they were coding three years ago, or even the same time last year. When you’re delivering value, there’s value to be had. I’ve never seen examples where consumer products really scale to billions of users, where people are using it intensely, and haven’t had monetization to go along with it. If you’re providing value to people, there is inherent value to be had. The nature of it may change. You’re asking a scenario in which agents are doing stuff for you. At the end of the day, you will have commercial needs. The agents need to fulfill those commercial needs. The providers on the other side are going to see value in that. There’s going to be some mechanism by which it gets fleshed out. That’s what an efficient system does. But what matters is that you’re building those world-class consumer experiences. I promised myself one product feature request: Can you make Gemini-powered search in Gmail as good as searching Gmail through ChatGPT? What’s going on here? One of the exciting things we announced recently is the unified Gemini agent for enterprise, and we’re bringing that to consumers. These are persistent agents which run 24/7 in the cloud. We’re spinning up a micro VM effectively for every query, and from the runtime, the harness, the model—it’s all a headless service. It’ll work everywhere, and it has your context with you. You can address this agent whether you’re in Workspace, in Search, in Gemini. Agents are going to drive this unification from a customer experience, which people are looking for. When you have a broad product portfolio and you’re moving forward fast, there are always areas where you’re moving forward faster than some other areas. That’s valid feedback. But we are putting a lot of time and effort into making sure, as we build out our agentic experience, that unification and that capability works well across all these services. People have asked where Google’s equivalent of Muse or Dots is. Do you anticipate creating a new product to compete with them? Our goal with Gemini is to be a personal, proactive, and powerful assistant. That’s what we are working toward. You saw us describe the early versions of it at Google I/O this year with Spark. Effectively, already, if you open the Gemini app as a Pro or an Ultra user, you see Chat and Task, and they start giving you that agentic experience. With Argon now, that capability is dramatically accelerated. What we announced recently in our enterprise event, we are bringing that to consumers as well. Soon in Gemini, you will be able to ask something, and it’s a continuum. You don’t need to think about whether you’re asking a chat or an agentic task. It’ll just automatically do the right thing, and it can work persistently in the background securely and get things done for you. Already, empirically, when I look at what’s coming into Gemini in our app, last year you would have tagged them and most of them would have been chats. But a steadily growing percentage is already agentic tasks in Gemini. Yes, we are going to bring personal agents to our consumers. It’ll work in the Gemini app. It’ll work in Google Search. It’ll work in Gmail. You can address it, call it, etc. We want to make sure we’re getting it right. It’ll be powered by Argon, and we are very excited to bring it to our users. Google has invested and committed tens of billions of dollars to Anthropic. What do you see in Dario Amodei that makes you want such a deep investment and partnership? Very early on, when we looked at the founding team of Anthropic, it was very clear to us this was a world-class team which was involved in some of the earliest GPT models. We were quickly able to assess that they would be at the frontier. We’ve always tried to identify and partner with companies which would be at the cutting edge of technology. We’ve done that with SpaceX. We’ve done that with Anthropic. That’s what we saw, and we had a chance to partner. Is your partnership with Apple to license Gemini for Siri expanding, contracting, or standing still? For both us and Apple, that partnership was about translating the capabilities of AI into better experiences for users. I thought Apple has done a phenomenal job of incorporating—they customize these models and build it into Siri—and it’s been great to see the reception. We are committed to doing more. You’re going to do more with them? There’s nothing specific to comment, but it’s a partnership. It’s working well. What have you learned so far about the feasibility of data centers in space? It’s a very exciting project. Projects like this remind me—I still recall that moment in the desert for the DARPA Grand Challenge, watching the Stanley car compete in it, which ended up being the basis for Waymo. With all these technologies, you’re at a moment in time where it looks a bit like sci-fi, but 10 to 20 years down the line, it’s actually working in a meaningful way. I feel the same in space. We’ve always believed in betting big on these technologies. Quantum has been a great example of it. We’re probably 10 years into the journey. Waymo, we are almost 20 years into the journey. Space, we are two to three years into the journey. It’s clear to me that it’s an approach which will make a lot of sense in the future. Being in sub-synchronous orbits with 24/7 access to the most abundant form of energy we have access to will make a lot of sense for this exponential increase in compute that we are going to need. Having said that, this is a challenging project. The team has disciplined milestones. It was a super exciting milestone to send the TPUs up to space. Sometime, as we are speaking, we are expecting a “hello world” moment from them. I look forward to seeing that happen, and we’ll continue investing here too. You previously said 25% of the code written within Google was written by AI. What’s the number today? That number in our world today is meaningless in the sense that every part of what we now touch is influenced by AI deeply. What we are tracking with Argon, for example, it’s been a point of inflection. People are using Argon to really go tackle complex projects, including projects which affect millions of lines of code. In the four weeks since we have launched Argon, we have seen a 30% increase in CLs, and more importantly, almost a similar increase—a one-third decrease in rollbacks. People are writing code more productively and better code with it. We are tracking it with newer metrics now. How are you dealing with opposition to data centers? If you can’t build in the U.S. the way you want to, where else do you go? We’re very committed to building our data centers very responsibly. When I look at our largest data centers in some of the communities where we have been the longest, I visit them, I talk to people. There are people who come and tell us their kids have gone to college because of our investments in these communities, and we’ve grown in those communities. To me, this is about doing it right. Engaging with the communities early, doing it transparently. We are committed to making sure we are bringing incremental power, and we cover 100% of the cost of our power needs for these projects. It’s understanding the impact on neighborhoods and making sure you’re working thoroughly to address them. Done rightly, you can continue making progress. But we are constantly taking feedback into account. I do worry not everyone operates the same way. People have been surprised by data centers showing up in their backyard. Those are all important. As an industry, we should continue to do better. But part of the reason, in a 20-year time frame, we are thinking about things like data centers in space is making sure we are able to put these data centers where maybe the trade-offs will be different. What unproven area of AI is Google working hardest to crack? Is it continual learning—getting models to keep updating after release—or something else? There are multiple parallel paths. You saw with Argon we have a million output tokens. With our Gemini models early on, we had a one-million context window on the input side. These are all examples of breakthroughs we are constantly working on. How do you think about synthetic data? How do you think about continual learning? How do you think about more efficient architectures? We do dedicate a meaningful percentage of our compute to these research bets too. It always goes hand in hand, including our world models. Those are all bets we are placing. Sometimes, as part of these bets, there are ideas that emerge which just make their way into the mainline models. Maybe we don’t fully talk about it, but we have multiple steps in these areas. Working in technology requires optimism that building something will improve the world, but those bets can leave real consequences when they fail. I recently returned to a town in El Salvador where enthusiasm for Bitcoin had given way to unfinished construction and something resembling a ghost town. How do you maintain the optimism you spoke about in your Stanford commencement address while accounting for those risks? I genuinely have a deep conviction that improving technology and improving access to technology makes people’s lives better. It’s been my personal experience in my life, out of which comes that deep conviction, optimism. But with that, I’ve always felt humanity’s journey is always about working hard to harness that technology to make it work well for society. The optimism is not an optimism that you just build whatever you want, whenever. You work hard to make sure you’re building technology in the service of humanity, to make the human condition better. That’s got to be the defining goal as we are approaching it. With that framework, I’m very, very optimistic. We are in very early stages of the kind of progress that we are going to see on many areas. We’re all talking about areas like healthcare. A lot of the progress is ahead. The ability to make things in a fundamentally cheaper way on many things where things have been getting expensive for a long, long time, discovering new materials, etc., which really bend the curve—it’s tough to step today and understand the impact of all that, but they’re going to be very profound. I’m very optimistic, but we have to be rightfully concerned about all the ways this technology can go wrong. Sundar, I know you don’t do many of these. Thank you. Thanks, Alex. Appreciate it.

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