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Bayern ‘exploring’ surprise move for Liverpool winger
Bayern Munich are exploring a surprise move for Liverpool winger Rio Ngumoha in the summer transfer window. The 17-year-old signed his first professional deal with Liverpool in September, and has a c...
I live abroad and worry about my mom aging alone
Living abroad has made conversations about my mother's aging and retirement feel emotionally and logistically complicated.
Last 3 '60 Minutes' correspondents are staying, read the memo
"60 Minutes" is keeping its veteran correspondents after the firing of Scott Pelley and the departure of Anderson Cooper under CBS News' Bari Weiss.
My dad found the right assisted living. Paying for it is harder.
Judi Gatson's father is in an assisted living facility that costs $5K a month. Social security covers half of that. She worries about the long-term.
I moved from the UK to the US to grow my business; love the work culture
UK entrepreneur Thomas Phillips moved to Austin, Texas, to grow his business. He's enjoyed the US's entrepreneurial spirit, work culture, and tax benefits.
Anthropic says leading AI labs may need to hit the brakes
Anthropic called for a coordinated slowdown in AI development, warning that AI capabilities could advance faster than society can adapt.
Boston Celtics insider drops surprising Giannis Antetokounmpo reality check
The Boston Celtics have emerged as a potential wild card in the Giannis Antetokounmpo trade conversation. Following Jaylen Brown’s unusual comments on Twitch after Boston’s postseason exit, some around the league have speculated that he may be open to seeking a situation where he can lead his own team. Antetokounmpo has also been mentioned as [...]
The beginner's guide to vibe coding
Everyone from kids to grandmas is vibe coding. Here's an easy guide on how to start.
Inside Trump’s suddenly softened new green card policy
Big business, including tech and AI companies, launched a quiet but extensive lobbying effort against the green card policy requiring applicants to apply from overseas.
AI Sycophancy Serving As A Gateway Diverting People Toward Using AI For Their Mental Health Advice
AI sycophancy is rising. It could be that AI sycophancy also prods users into seeking AI mental health advice, which can be good or bad. An AI Insider analysis and scoop.
You can get Subway delivery from Walmart. More restaurants may follow.
Walmart is offering meal delivery from Subways located in its stores. Executives say it's the start of bigger ambitions in restaurant delivery.
L.A. Times insider: Austin Reaves wants max deal from Lakers
According to a Los Angeles Times insider, the Lakers may have no choice but to give Austin Reaves a max contract this summer if they want to keep him.
Cubs CF Pete Crow-Armstrong loses ball in lights to gift A's inside-the-park HR, then finds redemption with walk-off
The Cubs standout posted a rare defensive gaffe, a homer and a walk-off single.
Google Cloud's quiet layoffs hit cybersecurity teams
Google has laid off employees across parts of its Cloud business, including at an elite cybersecurity intelligence unit.
Raiders 2026 OTAs
Head inside Intermountain Health Performance Center as the Raiders hold their tenth and final OTA.
Filtr is a new privacy tool that blocks ads in almost every iPhone and Mac app
This popular ad blocker app for iPhones, iPads, and Macs can now block ads from loading inside apps, including web browsers, thanks to a new feature in the latest Apple software.
Major Update Emerges on TJ Watt’s Future With the Steelers
Top NFL insider Ian Rapoport shed some light on T.J. Watt's future in Pittsburgh following Nick Herbig's $100 million extension.
Kevin O'Leary's data center project just got a lot smaller
Kevin O'Leary agreed to scale back his proposed Utah data center after pressure from a top state lawmaker.
Baton Rouge’s economy is booming, report says
Baton Rouge is outperforming many of its regional competitors on several key economic measures, from job growth and pay to housing affordability and worker productivity. That’s according to the G… Already an INSIDER? Sign in. Already an INSIDER? Sign in
Bayonne Mayor-Elect Nadrowski Selects Andrew Casais as Business Administrator
Mayor-Elect Sharon Nadrowski today announced her selection of Andrew J. Casais as the next Business Administrator for the City of Bayonne. Casais brings more than 15 years of municipal management experience, including nearly three years as Bayonne’s Chief of Staff from 2014 to 2017. During his career, he has championed major infrastructure investments, operational reforms,[...]
ICON Park’s newest entertainment puts guests inside giant bubbles
Spheres Bubble Show is led by Blaise Ryndes, a four-time Guinness World Record holder and former America’s Got Talent contestant known for his innovative bubble artistry.
Challenger: AI isn't a 'jobpocalypse,' but still leads layoffs
Challenger says AI is the No. 1 reason companies are giving for job cuts in 2026 thus far. In May alone, it accounted for 40% of cuts.
Overnight Amtrak train: Travel mistakes I made on a 15-hour ride
On a 2025 overnight Amtrak train ride from Denver to Salt Lake City, I regretted arriving at the dining car early and leaving snacks at home.
ID@XBOX Indie Selects Demo Fest Is Here!
The latest ID@XBOX Indie Selects Demo Fest is live today, with 18 newly announced games included. See them all inside.
Inside the science behind America’s red light therapy boom
Start your morning with The National News Desk as Jan Jeffcoat sits down with the head of Medical Scientific Affairs at IMA Health, Dr. Ryan Cole.
I relocated abroad. I should have done 7 things differently.
I made some mistakes when I moved abroad. If I did it all over again, I'd act like a tourist and network more.
Dey Mansion: See 18th-century mansion where George Washington stayed
George Washington stayed in many homes during the Revolution. One estate, the Dey mansion in New Jersey, still stands today. Take a look inside.
Josh Sweat trade rumors now involve Cowboys, Patriots
This could go against recent insider reporting.
Baron SMID Cap ETF Sold Flutter Entertainment plc (FLUT) in Q1
Baron Capital, an investment management company, released its first quarter 2026 investor letter for its “Baron SMID Cap EFT”. This is the first full quarter of results for Baron SMID Cap ETF® (BCSM). A copy of the letter can be downloaded here. Baron SMID Cap ETF® focuses on investing in small, fast-growing businesses that demonstrate significant […]
Every US state and Washington, DC, ranked by their economies
A recent WalletHub study ranked all US states and Washington, DC, based on economic activity, economic health, and innovation potential.
Inside SpaceX’s Rockets-to-Riches I.P.O. Plan
The latest prospectus by Elon Musk’s company underscores its confidence in its planned market debut. But skeptics see reasons for concern.
Run Google's Gemini LLMs right on your Mac with the new AI Edge Gallery
Google has released its AI Edge Gallery app on the Mac for the first time, allowing AI fans to run its Gemini large language models (LLMs) locally, without the need for an internet connection.
Goethe never knew this 40-million-year-old ant was hidden in his collection
Scientists examining amber from Goethe’s personal collection discovered three hidden fossil insects, including an extinct ant preserved in extraordinary detail. Advanced 3D imaging allowed researchers to see not only the ant’s outer features but also structures inside its body. The findings offer new clues about the species’ biology and suggest it likely built large nests in trees.
Melinda French Gates invests $215 million in health. Inside her surprising choice
Melinda French Gates is giving $215 million to improve women’s health. Her first-ever grant to benefit menopause and women in midlife.
All Confirmed & Rumored Games For Summer Game Fest 2026
Summer Game Fest is almost here, so let's dive into which games will feature during the showcase, confirmed or otherwise.
After 'Backrooms' and 'Obsession,' these YouTubers could hit Hollywood
A pair of YouTuber-helmed horror films scored big at the box office, and others could follow as Hollywood turns to creators.
Anthropic shares accepted for Brooklyn home's $5.99M price: photos
A Brooklyn home seller is seeking Anthropic shares or bitcoin for a $5.99M property, reflecting AI equity's rise in real estate transactions.
See inside Jackie's Dream at Covenant Health Park in Knoxville
Take a look inside restaurant Jackie's Dream new location at Covenant Health Park in downtown Knoxville.
Code Puppy: Walmart's secret weapon against AI lock-in
Walmart's viral Code Puppy AI tool helps avoid vendor lock-in, cut costs, and reduce dependence on Claude Code and Codex.
Software company Teradata pauses raises, says budget is going to AI
Cloud software firm Teradata has told employees not to expect annual salary raises in 2026, and says it is putting the money towards AI instead.
Why Does Roast Chicken Taste So Good? Inside the Science Behind the Flavors We Love
When we cook our favorite meals, what happens to the carbo-hydrates, proteins and fats? I confess I am a less-than-average cook, but God loves a trier. I remember being about 23 years old and tryin…
Wellness tracking apps are making people stressed out, hurting health
Americans are spending $100 billion on wellness apps and health trackers — but the rise in self-data may end up just stressing people out.
LiveOne Expands Partnership With AT&T, Cisco For Connected-Car Entertainment.
LiveOne has announced an expanded collaboration with AT&T and Cisco aimed at supporting next-generation in-vehicle entertainment through AT&T’s Connected Car platform. Under the agreement, automotive manufacturers will be able to
This Betr Entertainment Insider Increased Their Holding In The Last Year
Insiders were net buyers of Betr Entertainment Limited's ( ASX:BBT ) stock during the past year. That is, insiders...
Future James Bond Games Will Be Led by Amazon and MGM
After the success of 007: First Light, Amazon says future James Bond games will be done by MGM and Amazon Game Studios
A top Metaverse exec quietly left four months ago
Gabriel Aul, who led the Metaverse unit, retired earlier this year, replaced by former Epic Games exec Saxs Persson.
A top Metaverse exec quietly left four months ago
Gabriel Aul, who led the Metaverse unit, retired earlier this year, replaced by former Epic Games exec Saxs Persson.
Taylor Swift's 'Toy Story 5' song is one of her savviest business moves yet
Taylor Swift is tying her commercial and promotional power to "Toy Story 5" with an original song for the film's soundtrack. It's a smart business move.
Uber lays off 23% of People and Places team, says AI isn't involved
Uber is laying off 23% of its People and Places team, or less than 1% of its global workforce. AI didn't factor into the layoffs, a spokesperson said.
Short-sighted: John Ternus behind Apple Vision project refocuses
Apple's head-mounted hardware plans are slowly being cut, reportedly by new CEO John Ternus himself, with Vision Air said to be killed off alongside Display glasses.
Fertitta Entertainment to Acquire Caesars Entertainment, Inc. (CZR): A Top Sin Stock to Buy
Caesars Entertainment, Inc. (NASDAQ:CZR) is one of the best sin stocks to buy now. On May 15, reports emerged indicating Tillman Fertitta is moving closer to acquiring Caesars Entertainment, Inc. (NASDAQ:CZR). Several banks have already committed to a multi-billion-dollar debt financing package. Following these reports, on May 28, Caesars Entertainment, Inc. (NASDAQ: CZR) officially announced […]
Why Needham Still Sees Upside in Flutter Entertainment plc (FLUT)
Flutter Entertainment plc (NYSE:FLUT) is one of the best sin stocks to buy now. On May 7, Needham reiterated its Buy rating on Flutter Entertainment plc (NYSE:FLUT) but lowered its price target to $135 from $150. The research firm also lowered its adjusted EBITDA estimates of the company by 7%. The price target cut is […]
May returns for hedge funds like Millennium and Balyasny
Big-name hedge funds mostly did well in May when equity markets surged.
My elderly neighbor became part of our family
A Los Angeles family welcomed their elderly neighbor into their lives — and eventually began caring for him like family.
Reps. Mejia, Cleaver Demand Trump Administration Automatically Refund Illegal Tariffs Collected from U.S. Small Businesses and Provide Refunds to American Consumers
Reps. Mejia, Cleaver Demand Trump Administration Automatically Refund Illegal Tariffs Collected from U.S. Small Businesses and Provide Refunds to American Consumers Washington D.C. – Today, U.S. Representatives Analilia Mejia (D-NJ) and Emanuel Cleaver, II (D-MO) led dozens of lawmakers in demanding the Trump administration make consumers eligible for tariff refunds and implement an automatic refund[...]
I started losing my hearing at 21. I built a business from it.
After developing tinnitus and hearing loss, Bob Verlaat cofounded Hears, a company designing stylish earplugs for music fans.
NFL insider hints at Falcons’ next big contract extension
After Drake London's megadeal Bijan Robinson may be next in line
Inside Hotel Du Pont, Italian Renaissance Gilded Age hotel in Delaware
Take a closer look at the grandeur of Hotel Du Pont, a luxury, century-old hotel filled with Gilded Age-style furnishings.
Inside Caleb Williams' EA SPORTS Madden NFL 27 cover shoot
Bears content presenter Jasmine Baker gives fans an exclusive look at quarterback Caleb Williams' cover shoot for EA SPORTS Madden NFL 27 in Los Angeles.
What smart people are saying about CBS News firing Scott Pelley
Scott Pelley, the veteran "60 Minutes" correspondent, was fired from CBS News on Tuesday after reportedly criticizing Bari Weiss.
Scientists simulated a nuclear fireball and found a surprise in the fallout
Scientists at Lawrence Livermore National Laboratory recreated part of the intense chaos inside a nuclear fireball to better understand how radioactive fallout forms. Their experiments revealed that the way vaporized materials cool can dramatically change the particles that eventually form, especially for volatile elements like cesium.
The cult of objectivity has broken consciousness science
With 22 competing theories and no consensus in sight, the science of consciousness is lost. In this exclusive IAI interview, Berkeley psychedelics researcher and bestselling author of a new book on consciousness Michael Pollan insists that even though consciousness lies beyond traditional forms of scientific investigation, we should resist becoming dualists who see it as something radically different from ordinary stuff in the world. Instead, he makes the case for reimagining science itself: it must stop reaching for objective descriptions of physical reality, and instead embrace subjectivity as the indispensable core of all inquiry. Alasdair Craig: How did your experiences with psychedelics get you interested in consciousness?Michael Pollan: One of the things that happens on psychedelics is that they foreground consciousness. What formerly seemed perfectly transparent and ever present—and yet, non-existent, as water is to fish—suddenly you see it. The metaphor I use in the book is that psychedelics sponge the windscreen. Suddenly you realize: wow, there’s a windscreen, there is this phenomenon that’s mediating my relationship to reality. This is not an unusual realization on psychedelics. I think a lot of people are called to think about consciousness after psychedelic experiences. So that was the proximate inspiration for A World Appears: A Journey Into Consciousness (2026).And then there was a more specific way in which psychedelics influence the book. That was a particular experience I had on psilocybin. I had the sensation that the plants in my garden were conscious and returning my gaze, with their own point of view and agency, and I got curious as to how to evaluate an insight like that. I mean, what’s the truth quotient of insights you have on psychedelics? And I was reading William James—who, of course, wrote beautifully about mystical experience—and he said, we can’t judge the metaphysics here, but we should pay attention to two criteria: (1) How useful is it to think this is true? He was a pragmatist, of course. And (2) can we subject it to other ways of knowing to validate it? Because maybe we should treat these insights as hypotheses. And that’s kind of how I approach psychedelics, as a great generator of hypotheses, but they need to be tested against other ways of knowing. And so that led me down this long path exploring the science of plant intelligence and plant sentience.AC: I love your phrase, “smudging the windowpane of conscious experience.” So do you now start to think, actually, even when I’m not on psychedelics, I’m just seeing a screen all the time, which is not reality, but rather is my conscious experience, behind which reality is hidden?MP: Well, you know, not when I’m brushing my teeth and making breakfast! But yes, in meditation, certainly. I mean, one of the things you realize is that my experience happens to be this way now, but it could be another way. And many things can affect it. My morning coffee changes the screen in various ways, sharpens certain things.___The only tool we have to understand consciousness is consciousness.___There’s this wonderful metaphor in Aldous Huxley’s book, The Doors of Perception, where he thinks we channel consciousness, and that what the brain does is edit it, and there’s a reducing valve. And psychedelics open the reducing valve wider. I don’t know that I’m ready to buy into the idea that consciousness exists outside brains, but I do love that metaphor because there are times when you are more conscious than others. I know I’ve switched from window pane to valve, but you know, a camera aperture can open wider or narrower. And I do have a sense of that. I have a sense of when I’m being less conscious, and when I’m being more conscious, by which I mean, you know, more present, taking in more sensory information. So when you start thinking about consciousness as a matter of degree, that changes things also.I think when we scroll on social media, obviously, we’re conscious. But minimally so, because we don’t have to generate our own thoughts. We’re basically taking these little hits from other people and thinking their thoughts.The process of writing this book made me kind of relativize everyday consciousness as just one type, which is exactly what William James said. Normal consciousness is one type, separated by the flimsiest of screens from the other types.AC: If we stick with the metaphor of the smudge on the window that you get when you take psychedelics, it seems like we’re saying that consciousness has become like an object that you’re looking at, right? You’re looking at the smudge and that just is consciousness. But sometimes we’ll talk about consciousness as a state that you’re in, rather than an object you can perceive. You’re either conscious or you’re not conscious. So it’s difficult to really know what sort of thing we’re talking about when we talk about consciousness, right?MP: Yeah. When you say that consciousness is an object, what’s the subject? Consciousness also? The only tool we have to understand consciousness is consciousness. So we’re in a closed loop and when we get a perspective on consciousness, we’re not achieving any distance from it. That’s one of the problems with studying consciousness. Science is predicated on an objective, God’s eye view of things, and you never get that. There’s no such thing. SUGGESTED VIEWING The brain filters consciousness With Àlex Gómez-Marín But, yeah, there is this sense, I think, that consciousness is something you can approach. Certainly, when you’re writing and trying to recreate a conscious experience, it’s a fiction, but you’re standing back from it, and looking at it. But there’s no real subject-object distinction.AC: That’s so interesting, because when philosophers start talking about consciousness, they often talk about what they call “qualia”, which is their word for the felt experience of, say, the color red. And I think that way of speaking often makes us think of the qualia as an object, which you can see out there: the redness of red. But, as you say, we also want to collapse the subject-object distinction when we talk about consciousness. So there’s something strange going on here…MP: Oh, yeah, there are many strange things going on! *AC: Let’s talk about the varieties of consciousness. Apart from perceptions, there are, pains, emotions, thoughts, and so on. What is it that holds all this diversity together so that they all count as instances of consciousness? What is it that they all have in common?MP: Yeah, that’s a really good question. I mean, there is sensory information, right? Which we perceive coming from the world outside ourselves. And then there’s internal information, which is what’s called interoception. And this is very important too. This is where feelings come from—what are sometimes called homeostatic feelings—that are intended to get the brain to keep us in these narrow ranges of temperature and glucose and so on. That’s a very important part of consciousness. And according to some researchers, who I think are probably right, this is where consciousness begins, with these very primal feelings, like hunger and thirst and warmth and itch, and things like that. And then there’s this third thing, which is our thinking about thinking.And what holds all this together is, I think, the sense of self. Consciousness generates a self: it is probably an organizing principle. All this stuff is happening to the self. It’s a construct, I think, but it is very useful. It can connect all these different streams of consciousness to a single being or a place, metaphorically speaking.* AC: The first half of your book is about the science of consciousness. Is consciousness just another thing, like black holes or the origin of life, which we don’t yet understand, but which we should have every hope that science will one day get to the bottom of, or is there something special about consciousness that makes this unlikely?MP: It depends how you define science. As we define science now, it’s going be very difficult. Science since Galileo has had a set of rules or assumptions, which is that the proper remit of science is to deal with the objective, quantifiable, third-person world. And the physical sciences have done amazing work under that set of limitations. Galileo—for tactical reasons, not for philosophical reasons—said science should not deal with the soul, which at the time was what consciousness was considered to be. So what is subjective, what is qualitative, what is first person, we’re going to leave to the church, he said. And this was a good agreement, and it probably kept many scientists from getting burned at the stake. But it leaves science in an awkward spot, now that it wants to venture into that territory of qualities, of first-person experience. And I don’t think it has the proper tools. I think it will have to add to its toolkit in some way, and find a way to bring in phenomenology, or lived experience and introspection, which science is usually dismissive of.The challenge—we alluded to it earlier—is that the only tool you have to study consciousness with is consciousness. And what I mean by that is, the whole scientific enterprise is a manifestation of consciousness. As much as scientists like to flatter themselves with this idea that they attain a godlike perspective on what they study, when it comes to consciousness, there’s no such thing. And it’s fine for all the things you can step outside of and study from that perspective. But two areas it won’t work are consciousness and cosmology.___It could be that we live in this anomaly of not believing nature is conscious. And maybe psychedelics are teaching us something we’ve forgotten.___With cosmology, too, you have to study the universe from inside the universe. It’s not that cosmologists haven’t made progress. We know a lot about the age of the universe and expansion and things like that. But we can’t penetrate what happened before the Big Bang. We just don’t have the tools because we can’t stand outside.The fact that there are 22 full-scale theories of consciousness tells you all you need to know: we’re kind of lost. And I was surprised to find that we are more lost than I thought we were when I started this. I thought that there’d be leading theories, or that we had experiments that we could conduct that would nail some of this down. And the fact is, we don’t.So, I don’t know if science can solve it. But, of course, we can change the rules of science. A really influential book for me was a book called The Blind Spot, by two physicists, Marcello Gleiser and Adam Frank, and a philosopher, Evan Thompson. It’s a reminder that science is a social practice. It’s organized in a certain way and it can be organized in a different way. But it has this huge blind spot at the center of it, which is its failure to recognize that it is a form of consciousness itself, and it doesn’t have a good way of taking account of lived experience.AC: On the one hand, I think you want to resist traditional dualism, which would say that consciousness is something magical, something supernatural, right? But on the other hand, you’re accepting that there is this division in reality between the stuff that you can investigate objectively and measure, and so on—the stuff that science has been good at finding out about—and consciousness, which, for some reason, you can’t objectively measure. Some would take this to suggest that the dualism is actually right. Is there a way of reconciling these two strands of your thinking?MP: To call it magical is full of value judgement. I mean, you could just say immaterial. The interesting thing is, I think, that intuitively we’re all dualists. And I don’t know whether that’s because we’re children of Descartes and other cultures are less dualist than we are. Or it may be because that’s how consciousness feels. It feels different than the body. It feels separate from the body. But I don’t think we should trust that intuition.AC: So let’s think about ways that science might be changed to get at consciousness. I suppose the starting point would be the way that you begin the second half of your book. You have this nice line from William James, where he says, “We now begin our study of the mind from within.” Could you give us some sense of the ways of studying the mind from within? What does this involve?MP: I don’t know what that science looks like. But one of the points I’m making is that it depends on the humanities. I found that I learned as much, if not more, about consciousness, from reading novels and poetry. There is a sense of the fullness and complexity of consciousness that you don’t get in any scientific account. I interviewed this stream-of-consciousness writer and I approached her as an expert on consciousness, and she is. So I think that dialogue is really important.I’m reading Ben Lerner’s new novel, Transcription. Just read the first page of this novel: it’s a man falling asleep on a train, going to conduct an interview, and there is the experience of being in the train, facing backwards, there’s the view outside, but there’s a reflection of himself through which he’s seeing outside. There’s the memory of dropping his kids off at school. All this is going on in one moment of consciousness. Scientists aren’t going anywhere near that. But I think it’s useful for them to think about. That’s where we’re trying to go: like, how does such a layered experience happen? You know, it also makes you wonder, could a computer ever do this? And it gives you some doubt.*AC: Before we get to computers, perhaps we could talk briefly about plants. How did you come to feel that they are sentient?MP: Well, it was a psychedelic experience, and it’s not unusual on psychedelics. In fact, there’ve been studies about how people become animists during psychedelic experience. Their belief in animism arises after a single psychedelic experience.You know, most scientists would say this is all a myth. But we have only 400 years of the age of enlightenment and science. Before that, we were animists, and if you go around the world, most indigenous cultures are still animists, and children are animists, by and large, until they go to school. So it could be that we live in this anomaly of not believing nature is conscious. And maybe psychedelics are teaching us something we’ve forgotten.As I said, I wanted to test this idea, and see whether there was conventional scientific evidence for it. And there’s fascinating work going on in a field that calls itself—in a rather cheeky way—plant neurobiology. These are people who fully realize there are no neurons in plants, but they’re trolling conventional botanists! And they’re doing experiments that are demonstrating that plants can learn and remember, which is kind of amazing: how do you store a memory without neurons? They’re finding plants that can solve problems, that can hear and see. In fact, they have 20 senses to our five or six. For example, a bean plant looking for something to twine, and given a pole within eight inches or so of it, knows where that pole is and will aim its spiraling reach at that pole. What is that about? Is it bouncing signals off of it?One of the spookiest things is the fact that the same anesthetics that put us out put plants out. You might think that plants are already out, but they’re not. They’re just slow. If you take a plant with a fast behavior, like a Venus flytrap, and give it an anesthetic, it will stop reacting. So you have to ask yourself, what is lost when the plant is anaesthetized? Some state of alertness, of awareness, of its environment, of reactivity. I’m not prepared to call that consciousness, but maybe it’s sentience—which is a simpler form of consciousness, and involves the ability to sense what’s going on in your environment and assess what’s good and bad for you and act appropriately. That may be a universal quality of life.AC: Let’s turn from plants to AI. You point out that LLMs are trained on the internet rather than direct interactions with reality. You put this really nicely when you say the internet is not the world so much as a shadow cast by the world. So LLMs are living in this kind of shadow world, or in Plato’s cave, as you put it. What’s the significance of this for AI consciousness and moral consideration? And, to recall the beginning of our conversation, if we’re stuck behind a veil or screen of consciousness, are we also stuck in a kind of shadow world?MP: I don’t think they’re the same shadow worlds because our world includes nature and other people. And even if it’s mediated in some ways... There is a reality out there, and we are in relation to it, through consciousness. There’s friction with it. What’s missing from the LLMs is that friction with the real world. There’s more to the world than human representation, which is what they’re dealing with. And that means that so far, AI is a cultural technology for combining thoughts we’ve already had. SUGGESTED VIEWING Cracking the code for thought With Roger Penrose, Sabrina Gonzalez Pasterski, Max Tegmark, Güneş Taylor Genuine creativity is more than collage. A lot of what AI does now is tantamount to collage, putting this with that and you know, that’s part of art, certainly. But there are also genuinely new ideas that come into the world that don’t come in through manipulating the representations we already have. So it remains to be seen whether AIs can be truly creative in that more radical sense.But my arguments against AI becoming conscious have to do with the fact that the idea of AI consciousness is based on this faulty metaphor that the brain is a computer. There are dimensions in which the brain is like a computer—it certainly does its share of computation. But computers have this sharp distinction between hardware and software, and brains don’t. In a brain, hardware and software are identical. Every memory is a physical change to the brain. Brains are not interchangeable in the way computers are. So this idea that you could take the consciousness out and somehow run it on another substrate, a silicon substrate, seems foolhardy.Anyway, it’s a more extended argument, and I may be wrong. And when we move to computers that aren’t based on silicon—neuromorphic computers and things like that—all bets may be off.AC: Regarding your point about LLMs being stuck in the world of our representations—the internet or whatever—and not being able to interact with reality, are these representations, the world of the internet, themselves part of reality? We’ve created the internet, but it’s still a real thing that exists. And so while the LLMs may be trapped within that part of reality, they’re nevertheless within reality and interacting with it and so on. So it’s not obvious that there’s a barrier there to them becoming conscious and being creative.MP: Yeah, I mean, if our consciousness is built out of human culture, which is what we’re talking about with all those representations. But I tend to think consciousness comes a bit more out of nature and friction with the natural world, but...AC: So there’s a fundamental divide between the natural world and human artefacts?MP: And we lose track of that, and especially people in this computer world. You know, the people who are creating these AI systems, my guess is they’ve been into video games since the age of three, and they didn’t go outside a lot. And their own contact with nature is somewhat limited. I could be wrong, it’d be a very interesting thing to ask, all the wizards of AI, whether they like to go fishing and hiking and do things like that. Or were they on computers from a very early age? I interviewed Blake Lemoine, the Google engineer who came to believe that LaMDA, the Google LLM out at the time, was conscious and deserved personhood. It was very clear that he didn’t see a distinction between this bubble in which he lived and the real world. And I think we’ve all been distanced from the natural world, and this is taking us even further away. But it’s still there, you know, and we still have bodies, and we’re still mortal, and we don’t live in a simulation.AC: I think that’s a great place to finish. Michael Pollan, thank you very much!
AI search strategies hampered by corporate silos: Semrush study
A new study shines a light on how corporate silos can lead to issues with how brands show up in AI search
B2B marketer makes comedy skits for LinkedIn to acquire clients
Henry Hayes is gaining traction and new client leads by posting comedy skits on LinkedIn, like a recent "Grand Theft Auto" spoof.
Pulte Pick Shows How Trump Is Consolidating Power
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Recently I published a piece about beer, politics, and the question of who speaks up and who doesn’t. I meant every word of it. I still do. And then my inbox opened up. Cleveland Prost is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Subscribe I’ve been writing about beer since 2014. For most of that time, I kept things deliberately light — taproom profiles, new releases, the people behind the pints. Gradually, over years of building this thing, you gave me something I didn’t expect: permission. Permission to go deeper. To say what I actually saw in this industry and what I actually believed about it. That trust isn’t something I take lightly. It’s why that piece existed at all, and it’s why this one does too. I’m not walking anything back. But I want to go further. In that piece, I wrote that beer has never existed outside the system. That immigration policy affects who staffs breweries and harvests ingredients. That labor policy affects taproom workers. That civil rights policy affects who feels safe walking into a taproom. That “beer does not exist in a vacuum. The idea that it does is comforting. It is also false.” I believe that as much now as I did when I wrote it. But one idea came back at me, in different forms, over and over (from reader emails, comments, and conversations): that beer itself isn’t political — that it only becomes political when someone decides to make it that way. That what we’re really seeing is a choice by individuals to inject division into something that doesn’t inherently require it. It’s a comforting idea. It’s also wrong — and I think it’s worth being precise about why. That framing assumes that breweries operate outside the conditions shaping everything else. That politics is something you choose to bring into a room that was, until then, clean and neutral. That if you stay quiet, you stay clear of it. But the room was never neutral. It was never clean. Politics is already in the room. It’s in who walks through the door comfortably and who hesitates. It’s in whether a space can be used for organizing without fear. It’s in whether helping someone quietly might carry consequences you have to think carefully about in advance. It’s in who staffed the brewery, who harvested the grain, who can afford to be a regular. The idea that you opt out of all that by staying quiet is an illusion. You only change how visible your response to it is. This is, I realize, a hard thing to hear if you came to a beer newsletter for something lighter. I wrote recently that “beer, for me, has always felt like a refuge — a third place in an increasingly fractured world.” I meant that. I still do. But a refuge is not an escape from reality. It’s a place to gather strength to face it. Here’s what I actually missed — and what I want to correct. Multiple people in the industry reached out to me. I’m not naming them and I’m not identifying their businesses, because that’s not my call. If and when they want to be loud about what they’re doing, that agency belongs to them. What I can share is the substance of what they said, because it complicated something I presented too cleanly. The overall message: *You don’t know what we all are doing.* And they’re right. I don’t. One example involved a collaboration brewed quietly to support another business facing serious challenges in a whole different region, with proceeds directed toward solidarity, community, and keeping operations afloat. No announcement. It could have been broadcast widely. The point was never publicity. Another example involved logistical support for community efforts: organizing safe transportation, providing space for meetings on otherwise closed days, facilitating gatherings under difficult conditions. All of it happening while balancing real financial pressure and genuine concern for personal safety. None of what they described is a brewer “deciding to make beer political.” It’s people responding to the conditions around them — conditions that are already shaping who feels safe, who has access, who can gather, who needs help, and who has the capacity to offer it. Politics, again, already in the room. Already shaping choices. Whether anyone announced it or not. I’ve spent decades in taprooms, at barrel releases, at festivals, in back offices and brewing floors, talking to the people who built this industry from nothing. I know how much happens that never makes it onto social media. I know the owner who quietly comp’d a tab for someone having a crisis. The brewer who drove an hour to pick up a stranger who needed a safe ride. The taproom that stayed dark on a Tuesday so a community group could use the space without it becoming A Whole Thing. None of that gets a post. Most of it never will. So when I wrote recently about silence — when I said that “silence right now doesn’t feel neutral, it feels like complicity” — I was writing about what I could see. And I was right about what I saw. The public silence of breweries that have the platform, the stability, and frankly the safety to say something and choose not to? That still troubles me. I’m not softening that. But some of what I read as silence is actually something else entirely. It’s people doing the work with their hands instead of their phones. It’s people who are genuinely afraid — not of being canceled, but of real consequences for their families, their employees, their ability to keep the doors open at all. That deserves more than a footnote. It deserves to be named clearly. Here’s the tension I want to sit with honestly: public statements matter. They matter because people can’t rally around something they can’t see. Visibility creates awareness and solidarity. It helps people find each other. It tells someone standing outside your taproom door, uncertain whether they’ll be welcomed inside, something they need to know — or whether it’s even safe for them to be in public at all. That’s not performative. I wrote recently that the craft beer movement “was built on collective defiance. It was built on rejecting consolidation. On pushing back against homogeneity.” I believe that too. And I’ll extend it: breweries should be at least as loud about their values as they are when they drop a new seasonal. Your hazy IPA gets a full rollout — the label art, the tap handle photo, the countdown post. Human dignity deserves the same energy. Be as loud about human rights as you are about your beer. There is no reason those two things should require different levels of courage from you. But visibility isn’t the only form of courage. And not everyone can be visible right now without real consequences — financial, personal, sometimes physical. There are people in this industry doing hard, unglamorous, sometimes risky work in the background, and announcing it would compromise it or paint a target on someone who’s already stretched thin. That’s not silence as complicity. That’s operational discipline under pressure. What I want to push back on — clearly, not gently — is the idea that behind-the-scenes action and public visibility are in competition with each other. The person organizing quietly in the back room and the person posting a statement of solidarity on a Tuesday morning are both doing something real. We need both. We need the quiet infrastructure and we need the visible signal. We need people to know that this industry — at its best, at its most independent, and human — gives a fuck. I closed that piece with a question: “Reactive and fearful? Or clear and values-driven?” That question still stands. But having heard from you, I’d add a corollary: the values-driven path isn’t always the loudest one. Sometimes it’s a phone call and a recipe. Sometimes it’s a room made available on a closed Tuesday. Sometimes it’s a drive across town for someone who needed a safe ride home. All of it is political. All of it was always political. You don’t get to opt out of that — you only get to decide what you do with it. I’ve spent more than a decade writing about this industry because I believe it can be exactly that. I’ve been lucky enough to build an audience that lets me say so plainly. That’s a privilege I intend to use. The work is happening. Some of it you’ll see. Some of it you won’t. Support it either way. Cleveland Prost is a reader-supported publication covering beer and brewing across New York state. To receive new posts and support this work, consider becoming a free or paid subscriber. Cleveland Prost is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Subscribe
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