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Scientists just found a way to store massive data using light in 3 dimensions
A new holographic storage technique uses light in three dimensions to dramatically increase how much data can be stored. It encodes information throughout a material using amplitude, phase, and polarization, rather than just on a surface. An AI model then reconstructs the data from light patterns, simplifying the process. This could pave the way for faster, denser, and more efficient data storage systems.
World's smallest QR code, smaller than bacteria, could store data for centuries
Scientists have created a microscopic QR code so tiny it can only be seen with an electron microscope—smaller than most bacteria and now officially a world record. But this isn’t just about size; it’s about durability. By engraving data into ultra-stable ceramic materials, the team has opened the door to storing information that could last for centuries or even millennia without needing power or maintenance.
Scientists say the evidence is clear: E-cigarettes beat patches and gum in helping smokers quit
Nicotine e-cigarettes may be one of the most effective tools yet for quitting smoking, according to a sweeping review of global research. By analyzing findings from 14 major reviews spanning nearly a decade, researchers found consistent, high-quality evidence showing that nicotine vapes outperform traditional methods like patches, gum, and even behavioral support. While some lower-quality studies produced mixed results, the strongest data clearly favored nicotine e-cigarettes.
New cholesterol guidelines could change when you get tested
A major new U.S. cholesterol guideline is shifting the focus toward earlier, more personalized prevention of heart disease. It urges people to start screening sooner—sometimes even in childhood—and highlights the importance of tracking not just LDL (“bad”) cholesterol but also genetic risk factors like lipoprotein(a). A new, more advanced risk calculator now uses broader health data to better predict heart attack and stroke risk over decades.
What teens eat could be affecting their mental health more than we thought
What teens eat might matter more for their mental health than previously thought. A sweeping review of nearly 20 studies found that healthier diets are often linked to fewer depressive symptoms, while poor eating habits may go hand in hand with greater psychological distress. Interestingly, focusing on whole dietary patterns—not just individual nutrients—showed more consistent benefits, suggesting that overall eating habits could play a meaningful role during this critical stage of brain development.
Inside Gainesville’s Most Immersive Escape Room: How Movie-Set Experiences Are Changing Entertainment
HCA North Florida OB/GYN doctors solving puzzles inside a wizard-themed escape room in Gainesville, Florida
OU quarterbacks coach can 'see the confidence' in John Mateer, as he improves throwing mechanics
Redshirt senior quarterback John Mateer has been working diligently to improve his throwing mechanics after dealing with a thumb injury last season.
Three takeaways from Nebraska football's spring game
Football season is back in Lincoln, sort of.
UEFA confirm Champions League semi-final details
UEFA have confirmed the details for the Champions League semi-finals, with Arsenal potentially in line for a trip to Spain if they can make it past Sporting CP.Photo by Marco Luzzani/Getty ImagesUEFA ...
Chattanooga Times Free Press
Chattanooga's only daily newspaper. Complete coverage of breaking news in Chattanooga, Other local, regional and national news. Classifieds and online marketplace.
Newcomers who stood out in Nebraska football’s spring game
Nebraska football fans got their first glimpse of the 2026 team with the Huskers' spring game on Saturday, March 28. Matt Rhule and company were aggressive in the transfer portal, adding 16 players to their team along with 11 incoming freshmen.
OU offensive lineman Michael Fasusi 'more agressive,' as group develops in spring
OU sophomore offensive lineman Michael Fasusi spoke to the media Thursday with high hopes going into the 2026 season.
Nancy Guthrie Update: Pima County Sheriff’s Deputy Arrested for Kidnapping Charge
The 22-year-old PCSD employee has since been fired.
Old Forge library offers daily craft sessions during spring break
Old Forge Library will host free daily spring break craft sessions March 30 to April 10, featuring themed projects for all ages.
Are animal spirits returning to the business community in Mexico? A perspective from our CEO
Is optimism returning to Mexico's business community? MND CEO Travis Bembenek thinks the animal spirits may finally be stirring.
Peter Alexander is leaving NBC News to join MS NOW as an anchor
Alexander will have a daily daytime newscast and handle breaking news for progressive-leaning cable news channel formerly known as MSNBC.
Solar cells just did the “impossible” with this 130% breakthrough
A new solar breakthrough may overcome a long-standing efficiency barrier. Researchers used a “spin-flip” metal complex to capture and multiply energy from sunlight through singlet fission. The result reached about 130% efficiency, meaning more energy carriers were produced than photons absorbed. This could lead to much more powerful solar panels in the future.
This new carbon material could make carbon capture far more affordable
Scientists have created a new kind of carbon material that could make carbon capture much cheaper and more efficient. By carefully controlling how nitrogen atoms are arranged, they found certain structures capture CO2 better and release it using far less heat. One version works at temperatures below 60 °C, meaning it could run on waste heat instead of costly energy. The discovery offers a powerful new blueprint for next-generation climate technology.
Scientists Discover New “Magic Mushroom” Species That Rewrites Evolutionary History
A familiar “magic mushroom” may not be what it seems.
Wooster Community’s Choice Awards business spotlight: Paullin Sealcoating
Nominations for Wooster Community's Choice Awards are rolling in! Don't miss your chance to recognize your favorite local businesses.
Scientists discover why your appetite suddenly disappears when you’re sick
Scientists have uncovered how your body actually tells your brain to stop eating when you’re sick. In a new study, researchers found that specialized cells in the gut detect parasites and send signals that ultimately trigger the brain to suppress appetite. This process builds over time, explaining why you may feel fine at first but then suddenly lose interest in food as an infection takes hold.
Popular sugar substitute linked to brain damage and stroke risk
A widely used sugar substitute found in everything from keto snacks to diet drinks may not be as harmless as it seems. New research shows that erythritol can disrupt brain blood vessel cells, reducing their ability to relax, increasing harmful oxidative stress, and impairing the body’s ability to break down clots. These changes create conditions that could raise stroke risk, even at typical consumption levels.
Scientists discover a hidden system that turns brown fat into a calorie burner
Scientists have identified a key biological system that helps brown fat burn energy by building the networks it needs to function. A protein called SLIT3 splits into two parts, with each piece guiding the growth of blood vessels and nerves inside brown fat. These structures allow the tissue to pull in nutrients and rapidly convert them into heat instead of storing them as fat.
Impossible Science Live! with World Champion of Magic Jason Latimer
Impossible Science Live! with World Champion of Magic Jason Latimer From bending light with physics, to shaping water with chemistry and walking through solid glass with engineering, World Champion of Magic Jason Latimer’s mind-blowing live show delivers an inspiring message of how “The right question changes everything.” Impossible Science LIVE! expands on Jason Latimer’s inspiring TED Talk “ Seeing Beyond the Illusion of Knowledge ” with family-friendly, mind-blowing illusion entertainment. Uniting his favorite illusions from his illustrious career, Latimer reveals the secret to his magic is not special powers but simply a pursuit of challenging the impossible with curiosity. During your museum visit from April 7-11, 2026, drop into the auditorium for one of Latimer’s shows throughout the day. Shows are included with your Spring Break admission and FREE for museum members. Add a membership to your cart for free Spring Break admission! Available showtimes: 10:30 a.m., 11:30 a.m., 1 p.m., 2 p.m. daily, with a 3:30 p.m. show on Saturday, April 11. Open seating; first come, first seated. About Jason Latimer: Jason Latimer has been featured on television around the world as both a scientist and magician. While Latimer is both a curator of the iconic Fleet Museum in San Diego, CA, and a World Champion Magician his network specials, TV series, and appearances span the globe. Jason has been featured as a science host on the Science Channel, Roku, Amazon, and as a magician on the Syfy Channel, History, BBC ONE, and Japan’s NHK. In 2021, SONY partnered with Latimer to bring his unique blend of science and magic to online and to PBS to assist with distance learning. Impossible Science’s growth has been exponential ever since, garnering over a hundred million views and multiple streaming awards as an educational series.
OU women's basketball playing 'a lot of history' against South Carolina but proud of 'togetherness'
No. 4 seed OU women’s basketball (26-7) stands one win away from its fourth Elite Eight in program history, but to get there, the Sooners will have to topple one
BERRY: Nebraska’s season ends in heartbreak fashion
After a memorable season spanning four months and 28 days, highlighted by 28 wins, only seven losses, broken records, flu games and infinite memories, Nebraska’s historic 2025-26 season ended in Houston on Thursday night.
Your stereotypes about Gen Z aren’t just inaccurate. They’re hurting your business
Welcome to Fast Company Daily, our daily newsletter on LinkedIn, featuring a free article selected each day by our editors as well as a roundup of great advice on careers, hiring, innovation, and technology. Visit fastcompany.
Scientists discover why cancer drugs don’t work for everyone
Scientists have uncovered a hidden reason why cancer treatments don’t work equally well for everyone. Certain drugs can become trapped inside lysosomes within tumor cells, forming slow-release reservoirs that create uneven drug distribution. This means some cancer cells are heavily exposed while others are barely affected. Understanding this process could help doctors better tailor treatments and improve outcomes.
Scientists find gut bacteria inject proteins that control your immune system
Gut bacteria aren’t just passive passengers—they can actively send proteins straight into our cells. Using microscopic injection systems, even harmless microbes can influence immune responses and metabolic pathways. Researchers found these interactions may play a role in inflammatory diseases like Crohn’s. It’s a major shift in how scientists understand the microbiome’s power over human health.
Sports Daily: Reaction to first Sweet 16 games, preview of Royals’ opener
It’s Opening Day for much of the MLB, and we will preview the season.
Birdbrained Science: The pen is mightier than the…AI?
Welcome back to Birdbrained Science! April, also known as National Poetry Month, is fast approaching, so today I’m going to talk about something a little unusual for a science column — poetry!…
Golden Nuggets: The 49ers would be Myles better with Garrett
Your daily San Francisco 49ers news for Friday, March 27th, 2026
Politicians shouldn’t have fans
Voting based on emotional attachments to individual candidates does more harm than good.
Scientists stunned as Mars dust storms blast water into space
Mars may look like a frozen desert today, but new evidence suggests its watery past didn’t simply fade away quietly—it may have been blasted into space by powerful dust storms. Scientists have discovered that even relatively small, localized storms can hurl water vapor high into the atmosphere, where it breaks apart and escapes.
Cornel West speaks about ‘grim’ moment at panel on Black politics
As a part of a symposium on a new book about how accounts of the civil rights era often romanticize the movement, Cornel West, a prominent academic who ran for president in 2024, spoke at a panel with the author.
Researcher invited by McInnis gives talk touting investment in science
As a part of University President Maurie McInnis’ Presidential Lecture Series, Harvey Fineberg, an emeritus professor at Harvard’s public health school, criticized the federal government’s cuts to funding for scientific research.
Weekend Entertainment
Alex Rodriguez, a 14-time Major League Baseball All-Star, will make an appearance as part of YSU’s Thomas Colloquium lecture series.
OU quarterback John Mateer confident in throwing mechanics in spring practice
Redshirt senior quarterback John Mateer expressed confidence in his throwing ability to start spring practice.
Bristol-Plymouth students earn top honors at science fair
Bristol-Plymouth students won top honors at a regional science fair, with Emily Carter advancing to the international competition.
Chargers Daily Links: Thursday Open Thread
Your source for all Chargers and NFL news from around the web.
This cow uses tools like a primate—and scientists are stunned
A cow named Veronika has stunned scientists by using tools in a flexible and purposeful way. She chooses different ends of a brush depending on the part of her body and adjusts her movements accordingly. This level of tool use is incredibly rare and was previously seen mainly in primates. The finding hints that cows may be much smarter than we assume.
Sports Daily: Opening Day is here
-It’s Opening Day for much of the MLB, and we will preview the season.
Small Daily Habits Can Add Up To Better Heart Health
By Dennis Thompson HealthDay ReporterTHURSDAY, March 26, 2026 (HealthDay News) — Even small improvements to your daily habits – a few minutes more sleep, a couple extra minutes of exercise, a daily side serving of veggies – can lower your risk of heart attack, stroke and heart failure, a new study ...
New business leases in York include bar, tattoo shop, pottery studio
See what businesses have recently leased space in York.
Entertainment Listing: March 25
Wednesday March 25 Hangar 9 • Carbondale Open deck night, 9 p.m. PK’s • Carbondale Advertisement Trivia, 8 p.m. Project Human X • Carbondale Open studio, 4 p.m. Little Nashville • Marion Bingo, 6 p.m. Thursday March 26 Booby’s • Carbondale Karaoke, 8:30 p.m. Hangar 9 • Carbondale Jim Foerster and Jeff Bradley, 5 p.m....
Sports/Rec calendar: March 27–April 5, 2026
Upcoming recreation opportunities and college and prep sports
Scientists open a million-year-old time capsule beneath New Zealand
Deep inside a cave, scientists uncovered fossils from 16 species, including a newfound kākāpō ancestor that may have been able to fly. These remains reveal that New Zealand’s ecosystems were constantly disrupted by volcanic eruptions and rapid climate shifts. Long before humans, waves of extinction and replacement reshaped the islands’ wildlife. It’s a rare window into a missing chapter of natural history.
Scientists Say This Hellish “Day-Night” Planet May Support Life
A new study suggests that even the most extreme exoplanets might not be entirely inhospitable.
Decoding the Visual World
Learn how NSF's long-standing investments helped computers learn to identify and interpret images, advancing technologies now integral to people's daily lives.
Glyphosate: A story of science, risk, and nuance
In the summer of 2014, a California groundskeeper named Dewayne Johnson started noticing patches of raw, weeping skin spreading across his body. He had spent years applying Roundup, Monsanto’s glyphosate-based herbicide, for a school district, sometimes drenched in it when equipment malfunctioned. By 2014, he had a diagnosis: non-Hodgkin’s lymphoma. In 2018, a jury awarded him $289 million in damages, later reduced on appeal. Tens of thousands of lawsuits followed. The story hasn’t quieted down. It’s all over the internet, swinging between “this will kill you, buy organic” and “relax, you’re fear-mongering.” Some of that recent chatter stems from an Executive Order protecting glyphosate and its production, which set off intense infighting within the MAHA movement. Some of it reflects a deeper truth: Americans genuinely care about harmful chemicals in their environment (see poll below). And the conversation isn’t going anywhere, with a Supreme Court case involving Monsanto set for this April. Glyphosate (the active ingredient in Roundup) is one of the most widely used herbicides in the world. But does glyphosate cause cancer? And how much exposure is actually risky? With so much mistrust in institutions and corporations (and some genuine conflicts of interest), making sense of the actual scientific evidence is genuinely hard. Here is a translation of what the scientific evidence actually says. Does glyphosate cause harm? Glyphosate is an herbicide that kills most plants it contacts rather than targeting specific species. It works by blocking an enzyme pathway (EPSPS) that plants and many microorganisms need to produce essential amino acids. Without those amino acids, the plant can’t grow and dies. Glyphosate was first developed by Monsanto in the 1970s and became ubiquitous after the company introduced “Roundup Ready” crops in the 1990s. In 2024, Bayer removed glyphosate from residential Roundup-branded products due to litigation pressure. But today it is still the most widely used herbicide in the world. Farmers also discovered they could spray it directly on crops like oats, lentils, beans, and peas just before harvest to dry them out faster and make harvesting easier. Because of its widespread use, it’s obviously really important to understand if it’s harmful to humans. The key principle: The dose makes the poison The most important concept in toxicology is that “the dose makes the poison.” Sixteenth-century physician Paracelsus articulated what remains the foundational principle of toxicology: sola dosis facit venenum. Water will kill you if you drink enough of it. Aspirin saves lives at 81 milligrams and causes internal bleeding at higher chronic doses. So, at what dose is glyphosate poisonous? The LD50 in rats (the dose that kills half the test animals) is around 5,600 mg/kg body weight. Table salt is roughly 3,000 mg/kg. By that classic measure, glyphosate is less acutely toxic than salt. But some people are exposed to a lot of glyphosate through their work. And among the general public, there are many questions about low-dose, cumulative exposure from multiple sources over long periods. Does glyphosate cause health problems? Cancer Correlation maps are striking, with one analysis finding that 60% of counties that spray the most glyphosate have non-Hodgkin’s lymphoma rates above the national average. But correlation alone doesn’t establish cause, which is why animal and human studies matter. In animals: Rat studies are typically what most fear is rooted in, but most people don’t know the study details on the dosage given to rats. A pooled analysis of the 13 most rigorous rat studies found evidence that very high doses, around 55,000 times greater than typical food residue exposure, can cause certain cancers. In humans: One of the strongest studies followed 55,000 herbicide users over 20 years and found no overall increased cancer risk. There was one signal: among those with the highest use, rates of acute myeloid leukemia (AML) appeared elevated. A broader meta-analysis of 18 human studies also found no overall cancer risk, though a separate meta-analysis focused specifically on non-Hodgkin lymphoma found that people with high cumulative glyphosate exposure faced a 41% higher relative risk compared to those with low or no exposure. These human studies are observational studies (randomized controlled trials would be unethical), and meta-analyses are only as reliable as the studies they pool. But the story seems consistent: at very high exposure levels, there may be some cancer risk. But that’s about as far as the science currently takes us. Emerging research: gut and reproductive health Gut: Because glyphosate targets a pathway that exists in some gut bacteria, scientists have questioned whether it could affect the microbiome. In mice, a 2023 University of Iowa study found that glyphosate altered gut bacterial composition and raised markers of intestinal inflammation. A 2024 systematic review found similar patterns: disrupted gut bacteria and problems with the mucus layer that protects the intestinal wall in mice. Whether this translates to humans is an open question. The human gut is highly variable and resistant, and we don't yet have strong studies confirming the same effects in people. Reproductive health: Animal studies have found that glyphosate-based herbicides can interfere with reproductive hormones, including disrupting egg cell development in mice and reducing the number of eggs available in sheep’s ovaries. However, the doses used in these experiments were high, so it’s not yet clear whether the same effects would occur in humans. On the human side, a 2021 pilot study led by Mount Sinai researchers tested urine samples from pregnant women across the U.S. and found glyphosate in 95% of them. The study also found a possible connection between higher glyphosate exposure during pregnancy and a subtle physical difference measured in female newborns. That said, some connections weren’t statistically reliable and this was a small study. The researchers themselves said more and larger studies are needed before drawing firm conclusions. What do regulators say about glyphosate safety? In 2015, the International Agency for Research on Cancer (IARC), part of the World Health Organization, classified glyphosate as "probably carcinogenic to humans" (Group 2A). The classification is worth taking seriously. But, there’s an important distinction: IARC classifies hazard, meaning the potential to cause harm under some conditions. It does not assess risk, which accounts for actual exposure levels and the real-world probability of harm. The U.S. EPA, the European Food Safety Authority, Health Canada, and regulatory agencies in Australia and Japan have all concluded that glyphosate is “unlikely to be carcinogenic to humans” at realistic exposure levels. They’re asking a different question: given how much of this people actually encounter, what is the probability of harm? Your actual exposure is what determines your actual risk. What does glyphosate mean for your daily life? At the grocery store: Food residues are small. The EPA’s acceptable daily intake is 1.75 mg/kg of body weight per day. To hit that threshold from oatmeal alone, a 150-pound adult would need to eat roughly 50 pounds of oats every day. But this calculation addresses only one pathway (food), and we don’t yet have robust tools to measure people’s actual total exposure. If reducing exposure matters to you, organic certification prohibits synthetic herbicides, and organic oat products generally test at lower or undetectable levels. Either way, a diet rich in whole grains, conventional or organic, is far better for your health than one that omits them out of fear of residues. On the farm: Occupational exposure is orders of magnitude higher than consumer exposure. Farmers and farm workers who mix, load, and apply glyphosate-based herbicides, especially without protective equipment, face meaningfully different risk profiles. Proper PPE isn’t optional. Integrated weed management strategies that rotate chemical modes of action are also worth taking seriously, both for health and for long-term effectiveness. If you live near a farm: Spray drift is real. Concentrations near field edges can spike during and after application, particularly on windy days. This is an area where I think public health could really step up and empower rural communities with buffer zones, rather than placing the onus on individuals. But for now, knowing your local agricultural calendar and keeping windows closed during application are the first steps. Bottom line Dewayne Johnson was exposed to glyphosate at levels most people will never encounter, and a jury decided he deserved compensation. That outcome is not evidence that the oatmeal in your pantry is dangerous. But it is a reminder that the dose, the context, and the person doing the exposing all matter enormously. Glyphosate is a chemical tool with benefits, trade-offs, and genuine open scientific questions. Learning to hold that complexity without collapsing into panic or dismissal is, honestly, one of the most useful and hardest things to do in navigating modern health science. Love, YLE Your Local Epidemiologist (YLE) is founded and operated by Dr. Katelyn Jetelina, MPH PhD—an epidemiologist, wife, and mom of two little girls. Hannah Totte, MPH, is an epidemiologist and YLE Community Manager. YLE reaches more than 425,000 people in over 132 countries with one goal: “Translate” the ever-evolving public health science so that people will be well-equipped to make evidence-based decisions. This newsletter is free to everyone, thanks to the generous support of fellow YLE community members. To support the effort, subscribe or upgrade below: Subscribe
Live Science Today: NASA announces $20 billion moonbase as unprecedented wildfires spread
Wednesday, March 25, 2026: Your daily roundup of the biggest science stories making headlines.
Sports Daily: Shockers’ season ends in heartbreaker
The Shockers lose a heartbreaker after an historic in-game comeback.
Women’s Month Weekly: There’s never been a better time to be a girl in sports
With the influx of audiences now drawn to women's sports, younger girls are growing up in an environment that celebrates them.
Scientists Call for a Complete Rethink of Alzheimer’s Treatment
New insights suggest that Alzheimer’s cannot be tackled through a single pathway, as its roots extend across molecular, genetic, and systemic processes.
The Student Entertainment Board to host their third drag show on March 27
SEB hosts various events throughout the school year, from all night parties and haunted houses to daily movie nights and more. As spring approaches and the clocks move forward, SEB shifts its focus to one of campuses most anticipated and vibrant events of the season: an Up All Night Drag Show. This year, the drag...
24 new deep-sea species found including a rare new branch of life
In a remarkable deep-sea breakthrough, researchers have discovered 24 new species of amphipods in the Pacific’s Clarion-Clipperton Zone—including a rare, entirely new superfamily. The findings reveal previously unknown branches of life and push the boundaries of how deep these creatures are known to live.
Scientists discover why this deadly lung cancer keeps coming back
Scientists have discovered that losing a key protein in small cell lung cancer triggers inflammation that actually helps tumors grow and spread. Even more surprising, it pushes cancer cells into a more aggressive, neuron-like state linked to relapse.
Scientists just discovered bees and hummingbirds are drinking alcohol
Flower nectar often contains small amounts of alcohol, meaning pollinators like hummingbirds are drinking it all day long. Despite consuming human-equivalent amounts, they show no signs of intoxication—suggesting a surprising evolutionary tolerance.
Why your brain may be sabotaging your balance as you age
Balance problems in aging and Parkinson’s may come from the body working too hard, not too little. Scientists found that the brain and muscles become overactive during even minor disturbances, yet this actually weakens balance recovery. At the same time, muscles can stiffen against each other, making movement less stable. This unexpected pattern could help predict who is more likely to fall.
Scientists Reinvent a Classic Material To Help Power the Future of Quantum Tech
Researchers have revisited a long-known material and uncovered a way to dramatically enhance its performance by altering its structure at the nanoscale.
Did Scientists Overestimate AI’s Ability To Think Like Humans?
A new wave of AI research is attempting to tackle one of psychology’s oldest questions: whether the human mind can be unified under a single theory.
Leveraging storytelling in politics
Community college marketing and communications staff play a key role in providing the visuals and storytelling in a college's efforts to educate and influence lawmakers and other stakeholders. That...
TDN Business Hour: The Global Thoroughbred Market
Mark Taylor, Marshall Gramm, Anthony Trimarchi and Case Clay join the TDN Business Hour podcast hosted by Najja Thompson.
Business Notes: Rocco’s Smokehouse Grill to reopen in temporary location
Rocco’s Smokehouse Grill soon plans to operate out of the Shops at High Street in the space formerly occupied by Strangeways.
Marathon has sold 1.2M copies across Steam, PS5, and Xbox
Alinea Analytics estimates show that Marathon has generated gross revenues of $55M via 1.2M copies sold on Steam, PS5, and Xbox: Looking at the split between Steam, PS5, and Xbox, Steam is clearly the main platform for Marathon, accounting for a little under 70% of the audience (800K copies sold). Meanwhile, PS5 takes about 19% (217K) and Xbox (including console, PC, and cloud) accounts for a bit over 11% or 133K. Marathon is technically a first-party Sony title, so seeing the home console struggle to break 20% of the volume is a notable data point for the ongoing platform-agnostic debate. PlayStation Studios online games will almost certainly continue being multiplatform (despite Sony reportedly pulling back on PC releases). Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe As for Marathon, the consensus among hardcore players who pushed through the awkward onboarding phase – myself included – is that it’s fantastic. The gunplay, aesthetic, and presentation are among the best in the shooter genre. A great game doesn’t always equal an immediate hit, though, as shown by our estimates. Things are looking lukewarm right now. But this might be one of those marathon-not-a-sprint situations. Had to, didn’t I? Why wasn’t Marathon a hit on the same level as Arc Raiders? One topic that came up in a lot of conversations at GDC this year was why Marathon hasn’t hit the same stratosphere as Arc Raiders. On paper, they’re both extraction shooters, and Marathon has the Bungie pedigree – the house that built the gold standard for gunplay in Halo and Destiny. Marathon’s neon-futuristic aesthetic also distinguishes itself from the gritty realism of Tarkov or the post-apocalyptic hope of ARC Raiders. But vibes can only get you so far for first impressions if the onboarding feels like a brick wall. Marathon is a sweaty PvP-focused experience with a first-time user experience and UI that I can only describe as dreadful. Players are dropped into a complex ecosystem where the UI, though visually striking, is functionally uninformative, forcing users to manually hover over nondescript, identical icons just to identify basic gear or weapon mods. This lack of clarity is compounded by punishing mechanics like a severe heat gauge for movement and a scarcity of vital resources, all without a clear tutorial or a low-stakes mode to learn the ropes. Most people – even top streamers and veteran shooter players – have no idea what’s going on in Marathon at first. Arc is on the complete other end of the spectrum. As we covered here and here, Arc Raiders offers a more collaborative, approachable loop where players often work together toward shared goals. And the objectives are instantly clear. To many players, this contrast only emphasised Marathon’s issues, especially during the testing period. Players understand the Arc Raiders loop within 30 minutes, while Marathon acts as a massive filter, chewing up newcomers and spitting them out before they can experience the depth of Bungie’s signature gunplay. What I’m getting at here is that the poor first-time user experience of Marathon’s Server Slam likely stifled launch sales, while the opposite was true for Arc. Let’s look at the pre-launch copies sold for each game during their respective Server Slams (launch-aligned) : Looking at the trajectory: Arc Raiders saw a massive 80% jump in copies sold during its three-day Server Slam (day -13 to -11). Players jumped in, realised the water was fine, and immediately opened their wallets. Marathon, meanwhile, saw a 49% increase in the four days following its Slam (Day -7 to -3). At the time of each game’s respective launch, Arc Raiders had nearly double the Steam footprint of Marathon – and word of mouth only continued to grow. Bungie could have had more time to fix the onboarding process had the beta happened earlier. But Marathon launched three days after the beta finished. These factors limited the launch sales quite a bit, I reckon. Marathon has found a niche audience, though Despite the friction-heavy start, the data suggests that those who survived Marathon’s onboarding are loving life. We’ve been tracking cross-platform DAUs, and while there’s the expected post-launch leakage, many players are sticking with it. After peaking at 478K total DAUs on its first Saturday, Marathon has settled into a respectable rhythm, holding 345K DAUs as of yesterday and averaging 380K DAUs across the weekend. Steam continues to do the heavy lifting here, consistently accounting for the lion’s share of the daily players. Players have been putting in the hours, too: On Steam, Marathon’s average playtime has climbed to 27.8 hours, significantly outpacing the console averages on PS5 (16.5h) and Xbox (17.3h). Even more telling than the averages: 22% of the Steam audience has surged past the 50-hour mark, and nearly 7% have already logged over 100 hours. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe This data suggests that once the Bungie magic clicks, it hooks players deeper than the average extraction shooter. There’s also started to be a shift in the game’s discourse. Marathon launched as one of those games that’s cool to hate. But as Marathon’s 100-hour club grows, we’re seeing conversations around its mechanical merit outweigh the negativity. Several high-profile creators, who were initially vocal critics, have spent the last week coming around on the mechanical depth of the endgame. It’s a subtle but positive signal; the hate train is losing steam, and a new narrative about the game is emerging. Bungie faithfuls unite Another interesting metric in Marathon’s first few weeks is who, exactly, is playing. Bungie leans heavily on its prestige as the “makers of Halo and Destiny,” in its marketing, and that message has clearly hit the mark. On Steam, the gravity (hammer) of Bungie’s previous work is unavoidable. A staggering 78.2% of Marathon players also played Destiny 2. The trend carries across other platforms, with 74.2% of PS5 players and 82.7% of Xbox players also having played Destiny 2. The Halo legacy lives on, it seems. More on that in a bit. While Destiny 2 went free to play, these numbers still represent a high-intent migration of a fanbase that trusts Bungie’s specific brand of kinetic gunplay and cryptic world-building. The Xbox data adds another layer of legacy. About 85.7% of Marathon players on Xbox have played Halo Infinite, while over half of the Steam audience has spent time in Halo Infinite and 36.1% in the Master Chief Collection (a paid collection of the old Bungie-made legacy games). Interestingly, we see a 55.9% overlap with ARC Raiders on Steam. Overlap is even higher there on PlayStation (60.5%) and Xbox (66.5%). And there’s also significant crossover with Helldivers 2 on all platforms, too. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe Bungie has found some of its fans with Marathon, and the challenge now is keeping this engaged in a high-stakes PvP environment when they’ve spent the last decade primarily enjoying the power fantasies of PvE. On that note… Go the full 26 miles? Or cut and run? Time for some could’ve, should’ve, would’ve. These things would have improved Marathon’s performance at launch: A more robust onboarding process, perhaps in the form of a short single-player/PvE campaign. We know Bungie fans love this stuff. A traditional arena-based mode akin to Destiny’s Crucible could have been a bridge for the cautious players who’d have been otherwise deterred by the Server Slam. It’s also a great palate cleanser after getting merked. Introducing a dedicated PvE environment would have similarly diversified the conversation and lowered the barrier for the Bungie faithful who found the pure PvP extraction loop too abrasive. PvE is safer than PvP these days. There’s an argument that a thin PvE mode would have just felt like a budget Destiny, potentially hurting the brand more. But given how dire the FTUE is, I think it would have been a net positive. Any kind of tutorialised loop that demystifies the stakes, really. While there is merit in a studio sticking firmly to a singular creative vision, and going all in on the hardcore extraction loop. Less forgiving is the technical reality is that the user interface and first-time user experience (FTUE) were not at a commercial standard for launch. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe In a landscape where player time is oversaturated and the most contested currency, a flawed FTUE is a critical failure point. But it’s not all doom and gloom, as Marathon has an incredible, unique gameplay loop, suggesting that financial success is still attainable if Bungie can pivot effectively. Bungie and PlayStation now face a difficult strategic crossroads, though – one within a challenging games market. They could: Double down on Marathon with a long-term Rainbow Six Siege- or No Man’s Sky-style recovery plan, which is something I heard Last Stand Media’s Chris Maldonado mention last week. While this could be a sunk-cost fallacy in action, it could eventually yield the audience the game’s mechanical depth deserves. Shift focus toward the inevitable Destiny 3 or another project, mitigating the escalating opportunity cost and cutting their losses, so to speak. Doing both is an expensive proposition, given the high overhead and burn rate of operating out of Bellevue, Washington. With Sony recently demonstrating a lower threshold for underperforming studios and projects, the margin for error has vanished. Whatever happens, the next six months will determine whether Marathon becomes a cornerstone of Sony’s live-service portfolio or a cautionary tale of vision exceeding accessibility. I’m hoping it’s the former, because Marathon rocks. As always, hit subscribe to get updates on Marathon and other relevant games. Subscribe Want to get your hands on our data for yourself – for free? We’re offering a free trial of our platform for games companies. Send us a message here, or reply to this email, and we’ll set you up. The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]
Live Science Today: Jensen Huang AGI claim and major leap to reanimation after death
Tuesday, March 24, 2026: Your daily roundup of the biggest science stories making headlines.
Sports Daily: Shockers ready for NIT Round 3
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March fixture list for Arsenal’s 14 internationals
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Wind Turbines Once Had One Job: Generate Power. Now Engineers Want Their Towers to Do Something Modern Life Cannot Run Without
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Scientists Discover Alaska Glaciers Are Melting Weeks Longer Than Expected
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Got a burning sports question? Ask The Athletic’s daily newsletter
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Mercedes-AMG Reveals Prototype For Forthcoming New GT3
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Entertainment district ordinance repeal not on city council agenda
Entertainment district ordinance repeal not on city council agenda
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Scientists found a rhino in the Arctic and it changes everything
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Insulin pills may soon replace daily injections
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Dual-threat Dixon makes an impact beyond his own sport
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Scientists Connect “Time Crystals” to the Outside World in Groundbreaking Experiment
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Revolutionary Submarine Mysteriously Disappears Without a Trace – Scientists Are Now Preparing for a Bold Return
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As demand for GLP-1 pills and shots surges, healthy habits are still key
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Live Science Today: Earth hits record energy imbalance, Hawaii floods and NASA prepares for Artemis II launch
Monday, March 23, 2026: Your daily roundup of the biggest science stories making headlines.
A surprising foam discovery could change everyday products
Foams have long baffled scientists because liquid drains from them far sooner than theory predicts. New research shows the reason: the bubbles don’t stay put—they rearrange, opening pathways for liquid to escape. The key factor is the pressure needed to shift bubbles, not just push liquid through them. This insight reshapes how we understand foams and could improve everyday products.
The Christian Science Monitor Daily for March 23, 2026
Rethink the news: Reducing news to hard lines and side-taking leaves a lot of the story untold. Progress comes from challenging what we hear and considering different views.
Norman City Council to consider ordinance repeal related to Rock Creek Entertainment District
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Scientists Trap Light in a Layer 1,000x Thinner Than a Hair
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Scientists Open Moon Rocks Locked Away Since 1972 – and Find Something Totally Unexpected
Decades after being sealed away, Apollo-era lunar samples are revealing unexpected chemical signatures that challenge long-standing assumptions about the Moon’s composition.
A promising fatty liver treatment may raise cancer risk
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Politics, protests and popular culture: The University of Minnesota community responds to ICE impact through memes and music
Outside Coffman Union on March 3, The University of Minnesota’s Students for a Democratic Society protested Immigration and Customs Enforcement’s presence in Minnesota and on campus, despite reports that Operation...
Scientists Uncover Hidden “Second Layer” in Human DNA
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Scientists discover surprising brain trigger behind high blood pressure
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This floating time crystal breaks Newton’s third law of motion
Scientists have created a new kind of time crystal using sound waves to levitate tiny beads in mid-air. These particles interact in a one-sided, unbalanced way, breaking the usual rules of motion and creating a steady, repeating rhythm. The system is surprisingly simple yet reveals complex physics with big implications. It could help advance quantum computing and deepen our understanding of biological timing systems.
Scientists twisted a mysterious superconductor and got a shocking result
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Why mosquitoes always find you and how they decide to attack
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49ers News: 25 more Sundays until NFL football is back
Your daily San Francisco 49ers news for Sunday, March 22nd, 2026
OPEN THREAD
The Daily Merengue is a place where you can feel free to discuss all things football. Do not be alarmed by the overt RMCF bias. It’s in the name! Shoutout to the mods who do a fantastic job Kung_Fu_Zizou, Juninho, NeRObutBlanco, Felipejack, Ezek Ix and yours truly, Valyrian Steel. Gameday!! Huge clash in the context […]