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New Seattle improv program offers more than performance skills
Improv for Real Life, which launched in Seattle last summer, prioritizes building community and teaching skills you can use offstage.
Sony’s latest gaming headset offers great open-back audio
Stellar sound performance, if you don’t mind its lack of noise cancellation.
How Silicon Valley Is Turning Scientists Into Exploited Gig Workers
Tech elites are enriching themselves by plundering STEM institutions—and offering researchers scraps.
Capital One closes Spark Miles, launches Venture Business
The Capital One Spark Miles is no longer open to new applicants, but the Venture Business has arrived to offer solid perks in its place.
Hobbs Named Fellow of Indiana Academy of Science
Huntington University is a private, four-year, Christian school of the liberal arts in Indiana offering more than 70 bachelor's, master's, and doctoral programs.
Hospitals offer chatbots to fight off ChatGPT
In this edition of STAT Health Tech: Hospitals offer their own chatbots, Medicare's ACCESS pilot, and an update Utah's 'AI doctor' experiment.
‘Marathon’ Testing A Battle Royale-ish Mode, An Offering To Casuals
Marathon is attempting to extend a hand to casuals by putting all players on the same page for a battle royale type mode where everyone starts on equal footing.
No, John Morgan is not running for Florida governor, but he has a plan
Orlando attorney John Morgan is not running for Florida governor, but he's offering $100,000 to name his new political party.
GoPro's Mission 1 offers 8K 60p video and interchangeable lenses
DJI is fighting back against rivals with a new line of cameras called Mission 1, designed to greatly improve video quality over the Hero 13 cameras.
Alienware’s new gaming monitor offers a 240Hz QD-OLED panel for just $350
OLEDs for everybody.
Scientists Break Optical Limits With Quantum Dot-Powered Nanoscopy
A powerful new microscopy technique unveils hidden nanoscale light interactions, offering a glimpse into physics that conventional tools cannot resolve.
Sony Pictures offers sneak peek of 'Spider-Man: Brand New Day' at CinemaCon
Sony Pictures Entertainment kicked off CinemaCon on Monday with a sneak peek of "Spider-Man: Brand New Day" and a new installment of "Jumanji".Sony Pictures Entertainment also unveiled a first glimpse...
The winner of the Mandeville-Newman regular season finale benefited from 14 free passes
Mandeville's errors and free passes are pivotal against Newman and offer valuable lessons for future playoff success in Division I nonselect.
New computer science in art degree brings worlds together at Santa Fe's IAIA
IAIA's new computer science program brings new degree offerings and a digital renaissance across the campus' disciplines.
LinkedIn enters AI training market, challenges startups
LinkedIn is launching an AI labor marketplace, offering up to $150 an hour for AI training, challenging startups like Mercor and Surge AI.
Microsoft reveals major price increases for all Surface PCs as RAM crisis continues: Flagships now $500 more expensive than at launch
Microsoft is raising prices on all its current Surface PC offerings, with the midrange devices now starting at above $1,000, and flagships starting at $1,500.
Two Pitt Materials Science Students Receive Ellwood Scholarships
University of Pittsburgh Swanson School of Engineering students Margo Levenson and Koh Bauman have received Ellwood Metallurgy Scholarships, which include a paid summer internship. Ellwood, a family-owned metals manufacturer, offers the scholarship to high-caliber, third-year college students studying metallurgy.Levenson, a Pittsburgh native who...
Mercer Health Announces 2026 Sports Physicals for Student Athletes
Mercer Health is now scheduling 2026 sports physicals for area student athletes, offering families convenient access to required pre‑participation exams ahead of the upcoming school year. As part of this year’s program, students who complete their sports physical at a Mercer Health Medical Group location will receive a complimentary t‑shirt, while supplies last. Sports physicals […]
Mercer Health Announces 2026 Sports Physicals for Student Athletes
Mercer Health is now scheduling 2026 sports physicals for area student athletes, offering families convenient access to required pre‑participation exams ahead of the upcoming school year. As part of this year’s program, students who complete their sports physical at a Mercer Health Medical Group location will receive a complimentary t‑shirt, while supplies last. Sports physicals […]
Public Health Actions for Extreme Heat Protections
The National Association of Community Health Centers (NACHC), National Network of Public Health Institutes (NNPHI), American Public Health Association (APHA), and ecoAmerica are partnering to offer the Public Health Actions for Extreme Heat Protections Training.
Get on ‘board’ with Aspen’s newest charcuterie board business
Borde + Kurv offers handmade boards, along with baskets, spanning everything from brunch to charcuterie to dessert — with thoughtfully sourced and mostly local produce evoking European flavor and tradition.
Microsoft is testing OpenClaw-like AI bots for 365 Copilot
The Verge is about technology and how it makes us feel. Founded in 2011, we offer our audience everything from breaking news to reviews to award-winning features and investigations, on our site, in video, and in podcasts.
Breakout Bras Builds Its Business On Personal Service...And A Perfect Fit
Melissa Thomason's 'Breakout Bras' in Greenville offers a rare personal bra fitting experience, helping women find comfort and confidence.
SBA now offering help for small business owners affected by drought
the Small Business Administration (SBA) is now offering disaster loans for small business owners who've suffered finnancial losses due to drought.
SBA now offering help for small business owners affected by drought
the Small Business Administration (SBA) is now offering disaster loans for small business owners who've suffered financial losses due to drought.
Essentia Health offering walk-in mammograms in Detroit Lakes
Essentia Health will offer walk-in mammograms from 7:30 a.m. to 6:30 p.m. on Thursday, April 16, at Essentia Health St. Mary’s-Detroit Lakes, located at 1027 Washington Ave.
An 18-game NFL season is coming: Here's how the league can keep the balance right
As the NFL moves toward an 18-game season in the next few years, the NBA's tanking-shaped stretch run offers a recent example of what can happen late in long seasons -- and what the league may need to manage to keep games competitive
Democrat-Leaning Plan Takes Aim At Health Insurers With Proposed New Regulations
Healthcare initiatives being proposed like Patients' Bill of Rights offer a roadmap for Democrats’ priorities, with midterms looming and a presidential election in 2028.
AIFF to offer 40 film programs, four days of entertainment
Ashland-born filmmaker to screen debut feature film ‘A Simple Machine’ Celebrating its 25th anniversary, the Ashland Independent Film Festival is set to return in late April, bringing in acclaimed filmmakers […]
Delta Rolls Out New Business Class Suites in Premium Push
Delta Air Lines Inc. will introduce an upgraded version of its Delta One business-class suite, continuing the arms race by US carriers to offer plusher and plusher accommodations to win over high-spending passengers.
Find Science and STEM Camps and Summer Offerings from UT Austin
The University of Texas at Austin offers 2026 summer science camps, experiences for high schoolers and other youth programs covering a range of STEM topics.
Geography Graduate Students Receive National Science Foundation Award Offers for the 2026 Graduate Research Fellowship Program
Congratulations to our first year graduate students; Danielle Losos, Emily Nagamoto, and Lauren Palermo for receiving award offers from the National Science
Argentine bishop offers advice to young people who wish to enter politics
Bishop Juan Liébana of Chascomús, Argentina, describes the ideal profile of a politician: a person of great virtue and integrity intent on building a better society.
UConn Health Offers New Level of Precision in Cancer Care
High-tech radiation therapy machine enhances accuracy, safety
NSF announces 2026 Graduate Research Fellowship Program award offers
The U.S. National Science Foundation (NSF) today announced that it has made offers and will award 2,500 Graduate Research Fellowships for the 2026-2027 academic year...
SCORE Offers Free Business Mentoring Sessions
Local entrepreneurs and small business owners in Pasadena have a valuable resource at their fingertips with the ongoing SCORE One-on-One Mentoring Sessions. These free and confidential appointments provide individuals with expert guidance on starting, running, or growing a small business, courtesy of SCORE, the nation’s largest network of volunteer business mentors. The sessions are designed to offer personalized advice and strategic insights from experienced professionals. SCORE, which stands for Service Corps of Retired Executives, is a non-profit organization and a key resource partner of the U.S. Small Business Administration (SBA). Its mission is to foster vibrant small business communities through dedicated mentoring and education. The organization comprises a network of seasoned business owners and executives who generously volunteer their time to support the next generation of entrepreneurs. As SCORE states, their mentoring is a “free, confidential service for anyone starting, running, or growing a U.S.-based small business.” These one-hour mentoring sessions are held every other Tuesday from 1 to 5 p.m. at two branches of the Pasadena Public Library: the Lamanda Park Branch Library and the Santa Catalina Branch Library. Appointments can be conveniently reserved up to 14 days in advance, ensuring that individuals can schedule a time that best suits their needs. This recurring service underscores SCORE’s commitment to continuous support for the local business community, helping them to plan, launch, and grow successfully. Need to Know: The SCORE One-on-One Mentoring Session offers free business guidance. These one-hour appointments are available every other Tuesday from 1 to 5 p.m. at the Pasadena Public Library’s Lamanda Park Branch (140 S Altadena Drive, Pasadena, CA 91107) and Santa Catalina Branch (999 E Washington Blvd., Pasadena, CA 91104). The service is free. For more information or to book an appointment, visit [https://www.score.org/].
Lee Health: Volunteers make a difference every day
From boosted moods and happiness to a deep sense of accomplishment and purpose, volunteering offers countless benefits to those who give their time.
See some of the new food that will be at Four Winds Field this season
See photos of the food that will be offered during South Bend Cubs games this season at Four Winds Field.
New disclosures reveal how DOGE actually worked
Depositions offer insight into what Elon Musk’s group was up to. Members describe a club-like atmosphere in which they slashed agencies with little oversight.
U.S. Small Business Administration Offers Relief to Colorado Small Businesses and Private Nonprofits Affected by Drought
The U.S. Small Business Administration announces the availability of low-interest federal disaster loans to offset economic loss caused by drought.
'Unbelievable' Liverpool star set for surprise exit offer
Hull City are keen on signing Andy Robertson if they get promotedis one of the two players who's guaranteed to be leaving Liverpool at the end of the current season.The Scotsman has been one of the Re...
Downtown Evanston to offer Refresh & Renew: Health & Wellness Open House event April 25
Spend April 25 day exploring local fitness and wellness businesses in downtown Evanston — try free mini-sessions, meet owners and instructors, tour spaces
Making light spin with a gold nanorod
Controlling photon spin, or the handedness of light, is useful for storing and transmitting information. However, generating circularly polarized light typically requires complex or chiral structures. Researchers from the Tokyo University of Science show that hitting a gold nanorod slightly off-center with an electron beam causes the light around it to rotate. This method offers a simpler way to control photon spin and could accelerate the development of smaller, more efficient optical and quantum devices.
The business of having fun
WARREN — Offering a nod to Cyndi Lauper’s 1983 worldwide hit single and subsequent feminist anthem, “Girls Just Want To Have ...
Is Caesars Entertainment (CZR) Offering Value After Recent Share Price Swings?
If you are wondering whether Caesars Entertainment at US$26.88 is a bargain or a value trap, the key is understanding what you are really paying for today. The stock is up 1.3% over the last week and 14.1% year to date, but that sits alongside a 4.2% decline over the last month and longer term returns of 6.1% over 1 year, 38.2% over 3 years and 71.3% over 5 years. Those mixed returns sit against a backdrop of ongoing attention on Caesars Entertainment as a major US gaming and hospitality...
Samsung Confirms Upgrade Offer—Galaxy Owners Must Now Decide
Millions of Samsung phones are vulnerable to attack — you must act now.
As WhatsApp faces lawsuit, Elon Musk launches 'no tracking' messaging app XChat
App will offer encrypted chats, voice and video calls, large group messaging and disappearing messages, initially for iPhone and iPad users only, with no ads or phone number required to sign up
All Things Detroit Day draws shoppers, celebrates small businesses at Eastern Market
The Sheds at Eastern Market were buzzing Sunday as shoppers poured in for All Things Detroit Day, an annual celebration of local small businesses featuring more than 100 vendors offering everything from apparel to food.
New report claims Microsoft is considering changing Day One access to Call of Duty on Game Pass
Microsoft is reportedly considering dropping Call of Duty from its Game Pass Day One offering.
The War With Iran Offered a Snapshot of Trump World. It’s Not a Pretty Picture.
In a roundtable discussion, POLITICO reporters detail how the war in Iran pulled back the curtain on the Trump administration.
Snapdragon X2 Elite Offers A Solid Foundation For A Windows On ARM Ecosystem, But OEMs Current Strategy Risk Its Future
Qualcomm has made incredible strides with the Snapdragon X2 Elite, but OEMs using the SoC risk that higher adoption with their current strategies
Clorox Purell Deal Reshapes Health And Hygiene Investment Story
Clorox (NYSE:CLX) has completed the acquisition of GOJO Industries, the company behind the Purell brand. The deal brings Purell hand sanitizer and related hygiene products into Clorox's health and hygiene solutions portfolio. The acquisition is intended to support broader global reach and a more comprehensive offering in cleaning and disinfecting products. For you as an investor, this move connects a household cleaning name with a widely recognized hand hygiene brand under one umbrella...
Watch: Provost Dittmar, Project Metis leaders outline vision for brain health, brain economy
Four months after its launch, Project Metis is building momentum — with a new website and video offering a deeper look at the initiative’s vision to position the Houston-Galveston region as a global leader in brain health and the emerging brain economy.
18 Secret iPhone Features in iOS 26 You Probably Didn't Know Existed
Ready to explore everything that iOS 26 has to offer? We'll be your tour guide.
Mental Health Awareness of Michiana holds cake fundraiser
Mental Health Awareness of Michiana offers a bite of comfort food — cake. The fundraiser at Howard Park will feature professional and amateur bakers.
Dauphin Island Sea Lab hosts Discovery Day open house
The event offered hands-on science lessons and free aquarium admission for children.
Small Business Administration offering drought disaster loans to Colorado small businesses, nonprofits
On Friday, the Small Business Administration announced it will offer low-interest federal disaster loans to Colorado small businesses and private nonprofits negatively affected by drought.
Get on ‘board’ with Aspen’s charcuterie board business
Borde + Kurv offers handmade boards, along with baskets, spanning everything from brunch to charcuterie to dessert — with thoughtfully sourced and mostly local produce evoking European flavor and tradition.
U.S. Small Business Administration Offers Drought Disaster Loans for Colorado Businesses, Private Nonprofits, Homeowners, and Renters - by Carly Winchell
The U.S. Small Business Administration (SBA) announced the availability of low-interest federal disaster loans for small businesses and private nonprofit
Deion Sanders Offers Health Update After Colorado's Spring Game
Following his NFL career, Colorado Buffaloes coach Deion Sanders has had a few complications with his health, which have included blood clots and bladder cancer
Spotlighting local women in business
4 share their stories, offer tips for success
ON THE JOB: “What is the Best Business Advice You’ve Ever Received?
Interviews by Deborah Jeanne Sergeant Sound advice can contribute to your success. We recently asked area business leaders, what was their best advice they’d ever received. Here’s what they said: “The best advice I ever received was from my then –boss, Gerry Church, Fulton plant manager at Miller Brewing Co. He told me that whenever I wanted to discuss a business problem or issue with him, I should also be prepared to offer possible solutions. It’s the difference between being proactive or reactive. It’s also the difference between being a leader or follower. That has served me well in any business relationship I have had since then.” — Stephen Chirello, Owner, Steve Chirello Advertising, Fulton “Someone will always do it for less; they will also take the most effort to service or satisfy and leave you for the next lower price.” — John M. Henry, Owner, Speedway Press, Mitchell Printing, Phoenix Press, Oswego “I’m going to answer this question by turning it around and giving my own advice that is, ‘Always treat every customer as if they were your only customer!’ We are celebrating our 50th anniversary in business this year. We started our business on March 25, 1976. My advice works.”” — Nick Chervinsky, President, Brewerton Pharmacy, Brewerton “’You need to toot your own horn, my grandfather, Howard D. Dice, told me.” — Beth Ann Dice, Women’s active aging and cancer recovery coach, Mission Movement Wellness Studio & Breast Cancer Recovery Studio, Fulton “In the micro enterprise class, they taught, ‘Get a good lawyer, accountant and bank.’ That was over 30 years ago and I still have those three today. I chose good people I could grow with.” — Tony Pauldine, Owner, Anthony M. Pauldine General Contractors Inc., Oswego “From my grandfather; ‘Listen to everyone! You never know where you will get the solution you need.’” — Kevin Dean, Executive director, Oswego County Opportunities, Fulton “‘Preparation is the mother of success.’ My dad always drilled that into my head growing up, and it has helped me avoid a lot of snags in both my personal and professional life. Thanks, Dad!” — Bekkah Frisch, Owner and president, iHeart Holdings, Inc., Fulton “If you don’t take a risk and try, you will never know.” — Justin Taber, Owner, Torbitt’s Service Center, Oswego “Be ready to take a loss.” — Cody Seymour, Manager, Damiano’s Eatery, Mexico “I’ve received so much good business advice over the years. When people are giving you advice, always be curious rather than judgmental. Follow your gut. Doing the right thing is never the wrong thing.” — Dana Decker, Principal owner/broker, Berkshire Hathaway Home Services, Oswego ’Do it and figure it out later.’ It hasn’t failed me yet. Too many people take time to think about doing this and this and this and then the opportunity is over with. If it’s somewhat reasonable — if it’s not something outrageous — do it and figure it out later.” — Jeremy Allen, Licensed real estate salesperson, Acropolis Realty Group, Syracuse “’Try to meet the needs of the customer. Treat them like you’d like to be treated.’ It’s like the Golden Rule says.” — Douglas Dickson, Physician and associate at CNY Foot Surgery and Podiatry Care, East Syracuse “The best piece of business advice I’ve ever received applies to life in general: always be honest. Never overstate your capabilities and always be willing to ask questions. The more specific you can be in any given topic will always lead to a better outcome.” — Tom Fernandez, President, Woodbine Hospitality, Syracuse “As a business owner, the advice would be ‘Don’t overextend yourself. Especially in agriculture, expect issues to come up.’ If something is going right, it’s not true agriculture. This last season, we scaled very hard to field another crew. We got more drones, crew and generators based on projections. This last season hit the ag community hard with a very wet spring. We did 15,000 to 20,000 acres for fungicide and the same for cover crop seeding in 2024. We scaled to 25,000 to 30,000 for 2025. We ended up doing 2,000 for fungicide and 3,000 for cover crop seeding. That’s why that advice was good.” — Rick Jordan, Operations manager, CNY Drove Services, Clinton “’Keep your head down, mind your own business and do the best for your clients that you can do.’ It has a lot to do with my success in working for Galloway Century 21.” — Ed Fayette, New York state licensed real estate agent, Century 21 Galloway, Oswego “’Expand in all ways, always.’ It just keeps you going and keeps you growing.” — Stephen Baier, Licensed real estate person, The Real Estate Agency & Bouck Commercial, Auburn “The best advice is, ‘Your biggest asset you won’t see on the books because it comes from your employees.’” — David Flickinger, Owner, Edible Arrangements, Syracuse “Don’t take things personally when you’re working with the public.” — Leeann Desimone, Manager, Annie’s Hallmark Shop, Auburn “‘Follow up.’ The customer knows that you care about what you are doing and that their opinion counts. Sometimes they might be on the fence about whether they want to use your company. If they’re asking your opinion on things, they feel you are concerned about what you’re doing. They like to be kept in the loop if they’re spending money with you.” — Dorothy Casper, Saslesperson, SweetWoods Memorials, Phoenix “The best business advice I received is ‘Never be the smartest person in the room. Surround yourself with people who are smarter than you.’ That’s how you learn.” — Debbie Bilello, Owner, Virtual Office Solutions, Central Square “’You need to grow your business but you can’t grow too big too fast.’ That’s what we’ve done at Pinnacle Maintenance. We’ve tried to grow but not too fast. Along those same lines, there’s another good piece of advice, ‘Don’t take on more than you can handle because it only leads to a bad name for your business and a bad experience for your customers.’ It goes along the same lines as growing your business slowly and carefully.” — David Wines, Owner, Pinnacle Maintenance, Central Square “Always be on time and do what you say you are going to do.’ I’ve done very well following that advice. Most of my work is referral and I don’t really do any advertising so I have a pretty good customer base. It’s mostly word-of-mouth from satisfied customers.” — Robert J. Fleming, Owner, Bob Fleming Windows & Doors, Brewerton “’Concentrate on your finances, always pay your taxes, and form a team you can depend on. Try to help the community you’re in as much as you can.’ We do all of these all the time here. We give and give and give to the community and the community gives back to us always.” — Susan Bonnet, Co-owner, Bonnet Sales and Service, Central Square “Keep smiling. It brings a positive attitude to the workplace.” — Karin Lindsley, Vice president, DTS Truck Service, Syracuse “‘Customer service above all.’ Following this advice has served us very well.’ — Guy Fox, Owner, Fox’s Discount Parts, West Monroe “The best thing to do is to make sure you’re taking in more money than you’re spending. I wish I could say I’m a good businessman but I have been in business since 1981. I’m not a bean counter but work well with my hands and its’s served me well all these years and I am still in business.” — Matt McGill, Owner, Matt McGill Collision, Brewerton
Seniors: Carol Watson, 72
Owner of Carol Watson Greenhouse and Landscaping in LaFayette enjoys her growing business — still puts in six-, seven-day weeks By Mary Beth Roach Carol Watson, the owner of Carol Watson Greenhouse and Landscaping, has been in gardens since she could walk. Literally. She said she learned to walk in her grandfather’s garden, which was next door to her current home and business in LaFayette. Today, at 72, she is running the business that her mother, Claire, opened in 1981 as Watson Greenhouse. Watson worked part-time for her mom until 1990, when she joined her full time. While she may not have had any formal horticultural experience, she said she learned so much about growing and raising plants from her mom, who had an abundance of energy and talent. Now, after 35 years in the business full time, Watson has no plans to retire, although she joked that she’d like a couple of days off a week. On her seven-acre site, complete with four greenhouses, Watson said her favorite parts of the job are working with and educating her customers; helping some of her young customers build terrariums; conducting occasional class field trips; and supporting local art by decorating the shop with an eclectic mix of pottery from at least four area craftspeople. A one-time employee of the former Dey Bros. department store in Syracuse, Watson said she loves merchandising and enjoys displaying unique pieces of art on shelves and even suspending from ceilings. “We’re creative. We also had top quality plants. We got a reputation of quality plants and unusual products,” she said. It’s tending to her customers and her plants, showcasing the unusual products, and hosting special events to benefit the community that keep her motivated to work six to seven days a week. “I just love it. I love taking care of the plants. I’m one of the few people that really enjoys watering,” she said. And while she has cultivated a solid customer base over the years, she remains savvy in her marketing efforts to draw in new customers. For example, she does a gardening segment on CNY Central television; her active Facebook page has thousands of followers; and she hosts a number of unique events and classes that not only introduce her shop to potential new clients, but some benefit nonprofits as well. About 13 years ago, when the local symphony orchestra was struggling, she said she wanted to help. So, partnering with the group, she began offering concerts, called Soirees, featuring the Syracuse Orchestra’s string quartet. Following up on a suggestion from a customer whose brother is a deejay in retirement, specializing in sock hops, she hosted the greenhouse’s first sock hop. Plants got moved back toward the walls to make room for dancing; a caterer was brought in, offering diner-like food; guests came in period outfits; and proceeds went to the Food Bank of CNY. She is excited about doing it again in October. Via her website, she promotes the greenhouse as an “oasis in the snow,” offering visitors the opportunity to pick up some decorating and gift ideas while taking in the floral and citrus scents. And she also caters to her four-legged friends. Over this past winter, she said, she came up with a “brilliant idea,” although at the time she didn’t appreciate just how brilliant it would become. Feeling it too cold outside to take her dog for a walk, she opted to bring it into the greenhouse. And before long, she was inviting people to bring their dogs into the big greenhouse as well. She looks forward to extending that invitation again this upcoming winter season. For Watson and her customers, the greenhouse is always in season.
Mid-Missouri event offers free health services, brake light repairs and meals
Tallgrass Collective hosted a free clinic offering health services, vehicle brake light repairs, food and clothes Saturday from 11 a.m. to 2 p.m.
The business of travel is booming in Seward
With a class offered through Alaska Vocational Technical Center, locals are learning business basics and launching new careers.
Artemis II was a product of politics. Then it sent us over the Moon
In both 1968 and 2026, a mission to the Moon offered a refreshing blast of positivity for a conflict-ridden world. So what's different now — and what do we really gain from this new moonshot, five decades after the first?
“AI polls” are fake polls
A few weeks after Donald Trump’s second presidential win, I took the train up from London (where I was living at the time) to Oxford to attend a conference on polls and forecasts of the 2024 election. Most of the attendees were pollsters or academics, but I also watched presentations from Aaru and Electric Twin, two companies that do what is interchangeably called synthetic sampling, silicon sampling, or synthetic audiences. Stripped of startup jargon, that means they use large language models (LLMs) to simulate responses to public opinion polls by having AI agents take on the role of survey respondents. I had already heard of Aaru thanks to some articles with eye-catching headlines like “No people, no problem: AI chatbots predict elections better than humans” in the months leading up to Election Day. The founders were making some big, some might even say far-fetched claims, such as: “within two years, we will simulate the entire globe — from the way crops are grown in Ukraine to how that impacts production of oil in Iraq, trade through the strait of Malacca, and elections for the mayor of Baltimore.” When Semafor asked Aaru’s cofounders — Cameron Fink and Ned Koh — about my boss, they said “we respect all those who came before us.” Nate (as he so often does) shared his thoughts on Twitter: Fink and Koh were relatively good-natured about this back-and-forth when we spoke at Oxford. They even offered to mail me one of the t-shirts featuring Nate’s quote they apparently had made. I never took them up on the offer, which I now somewhat regret. These synthetic sampling companies fell off my radar for a while, but they do still exist. In fact, Aaru recently received a $1 billion valuation. Is what they’re doing anywhere close to the most important frontier in AI development? Not by a longshot, especially when Anthropic just developed a model so adept at exploiting software vulnerabilities that it’s only being released to 40 companies. Still, silicon sampling is increasingly finding its way into public polling. Axios reported in March that “a majority of people trust their own doctors and nurses” based on findings from Aaru — without mentioning that the “people” in that sentence were actually LLMs. Around the same time, the Public Sentiment Institute “boosted” their online sample of 373 real survey respondents with 114 AI agents.1 (Spoiler alert: even the co-founder of Electric Twin doesn’t think that’s a particularly defensible approach.) Polling companies like Qualtrics and Ipsos are also developing synthetic data panels. So, what should we make of these … “polls”? Let’s get one thing out of the way: whatever they are, they’re not polls in the way that term is usually defined. Subscribe You can’t replace polls with AI On one hand, using LLMs to essentially make up fake survey respondents sort of sounds like the dumbest idea ever, one that will at best imperfectly replicate real polls while introducing all sorts of biases. On the other hand, with LLMs improving at a remarkable, perhaps even alarming rate, maybe that means I’m a dinosaur at the ripe old age of 24 because I still want to rely on polls that talk to actual people. I’m not going to argue that synthetic samples are completely useless. In fact, as I’ll return to later, there is evidence that some techniques can replicate topline survey results quickly and cheaply. But the marketing from certain companies can be slightly optimistic. “No traditional poll will exist by the time the next general election occurs,” said Fink in 2024. We’re just 206 days away from the midterms, and based on the fact that I still have to collect a bunch of polls every day, I’d say he should have run that prediction by a sample of AI agents before the interview.2 To see why synthetic samples can’t replace polls, here’s a quick primer on how they work. The simplest version of these models involves taking a LLM (like ChatGPT or Claude), giving it a demographic profile (e.g., a white, college-educated woman who lives in Utah and makes $70k a year), and then asking it to respond to a survey question. You repeat that process a few thousand times using different demographic profiles and end up with a sample of synthetic survey responses. The actual models used by private companies are more sophisticated than this, usually because they incorporate more hypothesized demographic characteristics for each agent and provide them with extra information. Aaru, for example, feeds agents a diet of news and information they’d be likely to consume, while Electric Twin incorporates their customers’ proprietary data about the audience they’re trying to replicate. The way Ben Warner, the co-founder of Electric Twin, explained it to me was “we have a large amount of data on […] for instance, 5,000 people. Can we make an accurate prediction of how they would respond to another question?” Still, it should be obvious why synthetic samples can’t replace polls. Polling is fundamentally a data collection process. We might use surveys to make predictions by feeding them into election forecasts, but the main purpose of a poll isn’t prediction, it’s gathering new data about what people think and how they feel. Silicon sampling, on the other hand, produces no new data. It’s simply a model: you input LLM training data, demographic prompts, and a bunch of other information, and it spits out a prediction for what a poll would say. We love models here, but models aren’t polls. That difference is an important philosophical sticking point for most pollsters I talk to. “I think politics should stay away from [synthetic sampling], because we’re trying to […] represent the voice of the people,” said Natalie Jackson, a vice president at GQR Insights. Democratic pollster John Hagner told me: “I think I’m just incredibly skeptical of this idea. I don’t think it’s research. At that point, you’re asking the machine to tell you what you already believe.” Hagner has seen some presentations of early synthetic sampling experiments, but so far, “if it’s being used in a campaign, people are keeping it incredibly quiet.”3 But Eli, I hear you saying, aren’t polls themselves increasingly governed by modeling decisions? Indeed they are: pollsters’ choices on which sampling method to use, how to define their likely voter models, and how to weight their samples can and do lead to dramatic differences in the results they publish. Aaru even referenced these limitations in the methodology statement included with that maternal mortality “poll” — although I’m using the term “methodology statement” loosely here, because it doesn’t really explain how the model works at all. We can ignore the (frankly preposterous) implication that synthetic sampling isn’t subject to a separate set of biases. The important point is that there’s still a meaningful difference between using weighting and other statistical techniques on actual polling data and using a model to predict what a poll would say. The latter is far closer to election forecasts or techniques like MRP — potentially useful models, but not a replacement for polls.4 To be fair, other synthetic sampling companies are perfectly happy with the distinction between polls and models. Warner compared polling and synthetic sampling to different tools in a toolbox. “The mistake I think we make is we think that these new tools should either work in exactly the same way or somehow replace these old tools,” he said. “Rather than thinking of it as, okay, so we’ve always had the hammer, we’ve always had the screwdriver, now we’ve got a saw. But don’t use a saw to try [to] do the job of a hammer.” A quick comment from Nate Eli didn’t ask me for a comment — rather rude of him, don’t you think? But since I’m editing this story, I figured I’d add a few quick thoughts rather than putting words in his mouth. Beyond the frequently misleading marketing, what bothers me about the AI “poll” hype is that as AI tools make statistical inference cheaper and/or better (note that these are not synonyms) that actually increases the comparative value of collecting original data. You might be able to train a model to make a reasonable estimate of what some hard-to-reach poll respondent would say — say, a young Black man who voted for Trump. (Such a person checks a number of boxes for a voter who is usually hard to reach in surveys.) Indeed, this is closely related to what models like the Silver Bulletin forecast already do. They essentially smooth out the kinks in noisy survey data by making inferences based on past voting patterns or national polls or surveys of other states. But you don’t actually know what these voters think unless you’re reaching them directly. If there’s a shift in opinion among this subgroup, you’re not going to detect it. So if I were running a campaign, I’d invest more in going the extra mile to find a representative sample of those voters. And then I’d hire some smart quants — or Claude? — to figure out the implications for campaign strategy based on proprietary data that my competitors didn’t have access to. -Nate Silver Are these models any good? If synthetic surveys are just a new type of model, the next obvious question is whether the models are at least accurate. The answer very much depends on who you ask. On one end of the spectrum, you have the maximalist argument that synthetic sampling is more accurate than actual polls. “It’s an incredibly challenging problem to go to someone and say ‘hey, we’re going to be more accurate at predicting human behavior than you, even when you talk to your customers directly’,” Koh recently told CNBC. In his view, synthetic sampling isn’t a saw to polling’s hammer, it’s “magic.” There’s certainly evidence that synthetic samples can replicate certain survey toplines. But if Aaru does have any examples of their approach outperforming the polls, they’re keeping those to themselves.5 Aaru’s 2024 election model, for example, had Kamala Harris leading in Michigan, Nevada, Pennsylvania, and Wisconsin on November 4th. And although they’ve since taken down their forecast page, they gave Harris a 50.5 percent chance of winning the race on November 2nd.6 After the election, Fink told Semafor he was happy enough with those results because they were “within margin of error,” a term that is completely meaningless when applied to a “sample” of AI agents. And of course, Aaru says their models have improved since 2024, so supposedly now they’d be more accurate than the polls? Still, their stronger argument is on cost: “We are significantly faster and cheaper than traditional polling, and still more accurate,” said Fink. The first two claims are undeniably true, but the third brings us to the opposite end of the spectrum. Both Jackson and Hagner are skeptical that these models are reliable for anything beyond replicating common survey toplines. “I just […] don’t think the machines are what we want when we’re looking for nuanced views. My example on this is people in Arizona and Nevada in 2024 who voted for Trump and voted for expanding abortion in their states on ballot initiatives,” said Jackson. Hagner identified another issue. Maybe the synthetic respondents, like sycophantic LLMs, are inhuman in one important way: they’re too nice. “The reports that have come through at the meetings that I’ve been at are that the early experiments on this, they cannot get respondents to be as racist or sexist or, frankly, as negative as human respondents,” he said. Academic research mostly agrees on this point. While there are some papers that show promising results when using LLMs to replicate polling data, most show that LLMs suffer from various quirks like producing too few “don’t know” responses and can seriously overpredict the favorability of politicians like Donald Trump and Kamala Harris. They also seem to struggle with too little variation between demographic subgroups, so the difference in predicted opinion between Democrats and Republicans, for example, is too small. When I asked Warner about these studies, his response to these papers was that just because academics can’t get synthetic sampling to work doesn’t mean that the technique doesn’t work in general. “Actually, the argument is, okay, yours does not [work]. That does not mean […] for this complex set of machinery, which uses a lot of investment, a lot of time, a lot of money, you can’t get it to work.” Cards on the table, I’m somewhat sympathetic to this argument because academics aren’t exactly great at making election forecasts. Usually, the people with skin in the game are the most accurate. Warner’s argument is that the approach Electric Twin takes — which includes, for example, making multiple predictions for each synthetic respondent using different models and prompts and subsequently averaging those to get a final prediction in a sort of ensemble forecast — produces better results than the simpler academic models. Warner shared a comparison between his method and the method from a recent academic paper with me, and Electric Twin was indeed able to get more accurate replication. But even still, he acknowledged that synthetic sampling “is not a crystal ball.” “If you asked me, do I think using other data sources will be more accurate than asking somebody who they will vote for, I would probably say no. But if you asked me ‘would your system be useful for our turnout modeling today?’ I would say yes.” For better or worse, it looks like the method is already getting more popular in the market research world. Most of the clients Aaru touts these days are businesses like EY and McDonald’s. And AI will probably begin to pop up in other parts of the political polling process. Pollsters are already using it to code open-ended survey responses, and some firms, like YouGov, are testing using LLMs to ask survey respondents questions. More worryingly, one danger to actual polls is that AI agents can be used to infiltrate online surveys. Most online polls use various checks to prevent that from happening, but there’s conflicting evidence on how effective those filters are and how prevalent AI agents currently are in online panels. If those agents ever become impossible to detect, it might spell the end of online polling, but the solution isn’t to replace all of your respondents with ChatGPT. Silver Bulletin is a reader-supported publication. To receive new posts and support our work, consider becoming a subscriber. Subscribe 1 That particular poll obviously doesn’t meet Silver Bulletin standards for aggregation. But we exclude all Public Sentiment Institute polls from our averages because we classify them as an amateur polling firm. 2 You could argue that Fink meant the next presidential election, but (a) I’m also confident we’ll still have real polls in 2028 and (b) in that case he should have asked an LLM to define “general election.” 3 Quick caveat: that’s reporting from a Democratic pollster. It’s possible that Republicans are more willing to use AI in political campaigns. 4 Indeed, Silver Bulletin does not include “polls” produced by MRP in our forecasts or averages, and we think it’s extremely misleading when their practitioners describe them in a way that suggests original data had been collected among a large number of states or Congressional districts. 5 A recent report from Aaru and EY did show two examples of a synthetic estimate being closer than a survey to a real-world benchmark — but I’d take those findings with a grain of salt because the report reads more like an ad and didn’t involve any sort of prediction being made ahead of time. 6 For comparison, our odds for Harris on the same day were 48.2 percent.
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Arts & Entertainment Calendar
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Looking for weekend plans? Book fair, Open Streets: West Walnut offer entertainment for all
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