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John Stamos Shares Beach Boys' Mike Love Is Facing Health Issues
Full House's John Stamos revealed that Beach Boys singer Mike Love is facing "serious health challenges" ahead of their performance at the Ryman Auditorium in Nashville.
Cyberleek drops new NSFW Lucia videos, threatens to release GTA 6 in full
Only about a month until the game is out.
‘Dancing with the Stars: Live’ 2027 tour making two Upstate NY stops
For the first time, the full "DWTS" troupe is joining the pros on the road, and Madison Square Garden is on the schedule.
Astrana Health (ASTH) Stock Could Look Fully Priced On New Multi State Partnership
Astrana Health has delivered a strong run in 2026, and with the share price closing at US$37.55, the key issue for you is whether those gains are backed by the company’s earnings power. A year to date return of 48.9% puts Astrana Health’s valuation question front and center, because such a move can quickly change how its earnings are being priced. The recent multi state partnership with Verda Healthcare may support expectations for future revenue and profit streams, which can feed directly...
For your health—making the switch to healthier fats
Choosing healthy fats is an important part of healthy eating. And that's good news for a lot of reasons. Fats can add flavor and great texture to foods, boosting our enjoyment. They can help us feel fuller ...
AFTER THE ROAR: LSU drops another road SEC contest
Another late-game heartbreaker full of missed opportunities.
Fullspan Health on Winning the AI Search Revolution
As AI becomes a primary source of health information, healthcare marketers face a new challenge: ensuring their brands appear in the answers consumers receive. | Learn how Fullspan Health is helping brands improve AI visibility, build trust and engage patients across the healthcare journey.
Falling Walls Foundation Female Science Talents Intensive Track 2027 (Fully-funded)
Deadline: November 15, 2026 Applications are invited for the Female Science Talents Intensive Track 2027. For 2027, they are looking for 20 exceptionally talented women in science from all disciplines to take part in the one-year career programme. The Intensive Track is a one-year programme supporting 20 outstanding early-career women in science from all disciplines
Group behind GTA 6 leaks threatens to release alleged full build of game including story mode
Warning reportedly states "Take-Two gets one way out: physical disks and a public apology"
Texas proposes eliminating children’s autism program
The proposed elimination of the program, aimed at serving lower-income families, comes as Texas leadership has called on agencies to reduce budgets by 3%.
Coravin Symposium gives sommeliers the business advice they need
Business events in the wine industry are thin on the ground, so when Coravin announced it was to host a day dedicated to providing commercial insights and support for sommeliers the expectations were high. Thankfully those hopes were well and truly met at a highly successful inaugural event held at London’s Savoy Hotel last week. The Buyer’s Richard Siddle was there to not only analyse what was said, but helped chair the opening session on how data is now central to how wine lists are being pulled together - which was typical of the commercially focused issues covered during this much needed and well received day. Here he shares his key takeaways from what will hopefully become an annual fixture in any leading sommelier’s diary.
Characterizing the patient experience: The role of patient‑reported outcomes
Biological endpoints are essential, but on their own, they cannot tell the full story. To truly understand the value of a treatment and care surrounding it, we must also seek to understand how patients and carers experience it. This is where patient-reported outcomes (PROs) and observer‑reported outcomes (reflecting the perspectives of non-clinical caregivers) are becoming more prominent in clinical research.
ABS-CBN News
Mikhail Schemm, founder and CEO of a Philippine-based entertainment group, was seen together with actress Sarah Lahbati, further fueling the romance rumors. Full story link in the comments section.
How pod protectors promote safe interactions with dolphins
Southwest Florida’s ocean life is full of beauty. From the sea turtles that hatch their young on our sandy shores to the manatees that can be seen floating throughout the
Good health has been more than good luck for the Valkyries
akase's intentional approach to rest and depth gives Golden State a full roster heading into the WNBA Finals.
Politics Unplugged (Full Episode) Oct. 11, 2026
On "Politics Unplugged," political editor Dennis Welch sits down with Republican gubernatorial candidate Andy Biggs for a wide-ranging interview weeks before election day. The conversation is dominated by Governor Katie Hobbs' multi-million-dollar ad campaign accusing Biggs of protecting Warren Jeffs' FLDS cult while he was Arizona Senate President. Biggs forcefully denies the allegations, defending his legislative record and accusing the interviewer of carrying Hobbs' water. He escalates further, claiming Hobbs' rhetoric has led to death threats and that she would be "thrilled" if he were physically harmed. The interview also covers his vote against honoring Capitol Police on January 6th, his call to Rusty Bowers about decertifying the 2020 election, and whether he'd certify results as governor in 2028. Hobbs' office responds with a statement denying the claims. The show closes with a teaser for a Hobbs interview the following week.
Doom 2016 Composer Mick Gordon Says He'd Return to the Doom Series "In a Heartbeat"
Doom 2016 Composer Mick Gordon Says He'd Return to the Doom Series "In a Heartbeat"
Popular weight loss drugs linked to a surprising fingernail problem
Popular GLP-1 weight loss drugs, such as Ozempic and Wegovy, have been linked to unexpectedly high rates of nail detachment, hair loss, and scalp inflammation, with some problems occurring several times more frequently among users. Researchers found that weight loss alone could not fully explain the differences, suggesting there may be more to these overlooked symptoms.
Building a science of biodiversity recovery
Nature Reviews Biodiversity - Biodiversity science has built powerful systems for detecting decline, but must now pivot towards defining, explaining and scaling recovery. The 17th Conference of the...
Sports Entertainment Group Completes Deferred Placement Allotment of 16,964,290 Shares Raising $4.75 Million
Sports Entertainment Group Limited (ASX:SEG) has completed the deferred allotment and oversubscription components of its placement, issuing 16,964,290 fully paid ordinary shares at A$0.28 per share to sophisticated and professional investors on 12 October 2026, raising a total of A$4,750,001.20 before costs.
Jeff Blashill Reveals Connor Bedard Could Play Tuesday vs Penguins
Connor Bedard practiced in full contact Sunday. Coach Jeff Blashill won't rule out a Tuesday debut. Get the latest on the Blackhawks star's recovery.
UK's Burnham accuses Russia of meddling in Brexit vote
The UK prime minister called for voters in Europe to be made fully aware of Russia's attempts to influence politics.
Trust TV on Instagram: ""The average primary healthcare is unequipped to treat serious health issues" Bongos Ikwue, Health Advocacy Specialist says Watch Full Episode: https://youtu.be/VO1R9mUSph8 #trusttvnews #healthyliving"
0 likes, 0 comments - trusttv_news on October 11, 2026: ""The average primary healthcare is unequipped to treat serious health issues" Bongos Ikwue, Health Advocacy Specialist says Watch Full Episode: https://youtu.be/VO1R9mUSph8 #trusttvnews #healthyliving".
Aaron Sorkin’s ‘Social Reckoning’ is off to a weak start
What does this mean for a fall full of movies starring villainous tech CEOs?
BiomEdit receives conditional licensure for first commercial product
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World Food Championship returns this week
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Trust TV on Instagram: ""Funds are allocated but they are not being released" Health Advocacy Specialist, Speaks on Government Budgeting and Better Healthcare. Watch Full Episode: https://youtu.be/VO1R9mUSph8 #trusttvnews #healthyliving"
0 likes, 0 comments - trusttv_news on October 11, 2026: ""Funds are allocated but they are not being released" Health Advocacy Specialist, Speaks on Government Budgeting and Better Healthcare. Watch Full Episode: https://youtu.be/VO1R9mUSph8 #trusttvnews #healthyliving".
Mammoth Solar projects begin commercial operation in northwest Indiana
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ACC standings after Week 6: Florida State plummets
The Florida State Seminoles dropped significantly in the ACC standings after their loss to the Louisville Cardinals. Here's the full rankings.
HIRO Report: Nebraska vs. No. 7 Indiana
Nebraska came painfully close to knocking off the reigning champs, but what did the Huskers’ first loss look like through the eyes of our HIRO metric?
South Texas Health System (@stxhealthsystem)
0 likes, 1 comments - stxhealthsystem on October 11, 2026: "Lead the Future of Healthcare with STHS: South Texas Health System, the Rio Grande Valley’s largest integrated healthcare network, is seeking experienced, driven healthcare professionals who are passionate about delivering quality, compassionate care to join our leadership team. Current leadership opportunities include: • Assistant Chief Nursing Officer (STHS Edinburg/Cornerstone) • System Market Director – Freestanding Emergency Department (STHS) • Director of Nursing, ICU (STHS Heart) • Director of Nursing, ER (STHS McAllen) At STHS, our leaders help shape the future of healthcare by advancing clinical excellence, enhancing operational effectiveness and empowering care teams to achieve their fullest potential. Through their commitment to safety, quality and patient-centered care, they make a lasting impact on the health and well-being of the communities we serve. If you're ready to lead with purpose, inspire excellence and make a meaningful difference, explore these opportunities and take the next step in your career with an organization that values leadership, service and innovation. For details and to apply, visit the link in our bio.".
Full interview: Assembly Republican Leader Alexandra Macedo on High-Speed Rail, future of the party
Assembly Republican Minority Leader Alexandra Macedo, who recently stepped into her leadership role, shared her perspective on the challenges and priorities facing her caucus during an interview on California Politics 360, along with her call for accountability in the high-speed rail project.
California Politics 360 full episode | New calls for high-speed rail CEO to step down
The leader of the California High-Speed Rail Authority is facing new questions and calls to resign.
Brownstone Cafe: restaurant and catering business in the heart of Villa Del Sol
Kimberly Rhynes with her husband Glen Rhynes. The cafe is locatedon 305 N Harbor Blvd #117, Fullerton. Open Tuesday-Sunday from 8:00 am to 2:00 pm. Call Brownstone Cafe at (714) 526-9123 or (714) 454-3356 for catering.
Where to Watch: Colts at Steelers for Week 5 matchup
Everything you need to know to successfully watch the Colts take on the Pittsburgh Steelers today!
Elanco, Purdue planning research institute at One Health Innovation District
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US maternity wards face wave of closures as Medicaid cuts kick in
Trump’s ‘big, beautiful bill’ spending cuts will be fully felt next year, but hospitals are already feeling the squeeze
FULL SHOW: Inside INdiana Business 10/11/26
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When will DeVonta Smith return? Latest injury updates on Eagles WR
The Eagles are not at full strength, and wide receiver DeVonta Smith is among their injured stars. Here's the latest injury update on the receiver.
Los Angeles Dodgers vs. Milwaukee Brewers: How to watch Game 1 of the NLCS series, full game schedule and more
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Group threatens to leak ‘full’ GTA 6 build if physical plans aren’t reversed
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The WiiM Bar Has Dolby Atmos And Smart Speaker Features For Under $500
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In the race for AI dominance, the U.S. relies on a surprising ally: China
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Is Jihaad Campbell playing today? Latest update on Eagles linebacker
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As a unit, the St. Louis Cardinals’ starters posted mediocre-to-slightly-below-average full-season stats in 2026. They finished 20th in ERA (4.27), third in HR/9 (0.99), 14th in FIP (4.09), and 26th in batting average against (.250). But there was more good than bad to take away, as several of St. Louis’ young starters took steps in …
The Preliminary Lunar Science Report for Artemis II is Out!
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Native Chattanoogan Dr. Darria will bring expert health advice to readers in column
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GTA 6 Leaker Claims to Have Full Build, Threatens to Release It Unless Take-Two Apologizes
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Wellcome Global Monitor 2026: Trust in science has declined worldwide, but the picture varies sharply by region
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Two former starters remain out for Purdue football vs Minnesota
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Informanté on Instagram: "Namibia urged to harness growing space science opportunities Staff Reporter NAMIBIA is positioning itself to benefit from the growing space economy through new satellite infrastructure, proposed legislation and expanded education and training opportunities, with young people urged to pursue science, technology, engineering and mathematics (STEM) careers. This was said by Dr Lisho Mundia, Deputy Executive Director for the Department of Higher Education, Training, Research and Innovation, who represented Education Minister Sanet Steenkamp at the official opening of World Space Week Namibia 2026 at the Windhoek High School Stadium on Monday. This year’s World Spac
1 likes, 0 comments - informante_news on October 10, 2026: "Namibia urged to harness growing space science opportunities Staff Reporter NAMIBIA is positioning itself to benefit from the growing space economy through new satellite infrastructure, proposed legislation and expanded education and training opportunities, with young people urged to pursue science, technology, engineering and mathematics (STEM) careers. This was said by Dr Lisho Mundia, Deputy Executive Director for the Department of Higher Education, Training, Research and Innovation, who represented Education Minister Sanet Steenkamp at the official opening of World Space Week Namibia 2026 at the Windhoek High School Stadium on Monday. This year’s World Space Week is being held under the theme “Rocket Revolution”, reflecting the transformation of space technology from the first human-made satellite launched in 1957 to modern spacecraft, satellites, space stations and missions beyond Earth. Full story: https://informante.web.na/?p=401904 Photo: National Commission on Research, Science and Technology - (NCRST)".
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GTA 6 leaker CyberLeek is now reportedly threatening to release a full, playable build of the game
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Trust TV on Instagram: "'Northerners must change their attitude towards politics', says Danbala Usman Watch full interview: https://youtu.be/zh7jtWv6GYo #trusttvnews #2027election #2027politics"
0 likes, 0 comments - trusttv_news on October 10, 2026: "'Northerners must change their attitude towards politics', says Danbala Usman Watch full interview: https://youtu.be/zh7jtWv6GYo #trusttvnews #2027election #2027politics".
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CHOICE Arrangements: A Path to Health Coverage for Small Business Employees - Small Business & Entrepreneurship Council
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CHOICE Arrangements: A Path to Health Coverage for Small Business Employees - Small Business & Entrepreneurship Council
An emerging alternative is gaining momentum – and the history of HSAs shows why policymakers should help it grow. By Karen Kerrigan – For most small business owners, the health insurance story is painfully the same: premiums keep climbing, choices can be limited, and providing quality coverage for employees becomes more difficult every year. According […]
NVIDIA CEO Jensen Huang receives National Medal of Science for turning gaming GPUs into AI powerhouses
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🚨 Breaking: Ratiu ruled out of Rayo-Athletic
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French astronaut recounts 'astonishing' emotions after return to Earth
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Marionville Comets get big win in enemy territory
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Andy's Place in Holly to reopen more than four years after Battle Alley fire
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Seminole Hard Rock Hotel & Casino Hollywood Unveils 'Zona de Fuego' Florida's First Fully Integrated Latin Gaming & Entertainment Experience
/PRNewswire/ -- Seminole Hard Rock Hotel & Casino Hollywood today unveiled Zona de Fuego, Florida's first fully integrated Latin gaming and entertainment...
A photoinduced, FeX3-catalyzed, stereo- and regio-selective halofunctionalization of olefins with MXn via a radical-polar crossover reaction
Communications Chemistry - The classical reaction for the halofunctionalization of olefins involves hazardous and highly toxic molecular halogens. Here, the authors report the FeX3-catalyzed...
Halloween-themed science exhibit in Pocatello seeking volunteers
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Chris Bell set to play in Week 5
Dolphins WR Chris Bell on track to play after being upgraded to full practice
Reddit AMA: Ohtani's health, final NLCS roster decisions and more
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Ahead of the official launch this fall, one Saint Michael’s College student successfully completed the first honors co-op this summer, serving as a guinea
Netflix’s Summer of Bummer
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Today, I’ve got a guest post from longtime friend of the newsletter, Brandon Katz. I’ve been trying to find time all summer to look at Netflix’s straight-to-streaming film slate, but between a pre-planned trip and Nielsen moving up their streaming data timeline, I’ve been swamped. So I reached out to Brandon, one of my favorite fellow analysts, to write about it. And I feel like he captured the tone and data focus of the newsletter perfectly. You can connect with Brandon on LinkedIn and Twitter. Enjoy! Don’t worry, folks. You’re in safe hands with me. To ease any anxieties about an interloper in ESG’s domain, I’ll start by stealing one of his best framing devices: headlines. Box office flops are covered in the same way the Teenage Mutant Ninja Turtles eye pizza: with cartoonish insatiability. I would know. I’m a former reporter who wrote nearly identical headlines: Yet, intentionally or not, streaming misses get treated with kids gloves, filtered through a rosy lens: In the last six years, U.S. streaming viewership has become nearly as transparent as the box office, but the data often arrives weeks later, in a number of less intuitive metrics, and with nary an official budget to be found. This plays into the Wall Street-whispering narratives major streamers have been cultivating for years. They get a pass in a way that theatrical studios simply don’t. Subscribe Netflix’s Summer Slate Not a single Netflix original film released between May and August this year opened above 20 million U.S. TV hours, per Nielsen. That benchmark usually serves as the EntStrategyGuy’s floor for a streaming hit on Netflix. None of these films enjoyed a hit-cementing single week of 20-plus million hours during their runs. Netflix’s two best films were true crime docs, Maternal Instinct (16.5 million hours) and The Crash (19.7 million), the best overall week for a film this summer. Great for most other streamers, but not necessarily what we’re used to seeing from Netflix. For an overly-dramatic comparison, Happy Gilmore 2 opened last summer to around 47 million hours (celebrity cameos, baby!). Zooming out, the picture looks even worse. In 2026, Netflix’s five biggest scripted summer films posted the lowest average (28.6 million hours) and median (28.8 million hours) eight-week viewership totals of the past four years. Now, it’s unrealistic and unfair to expect Netflix to deliver a _KPop Demon Hunters-_sized hit every year. But it’s also not ideal to see the size of their hits shrinking over the last few summers. Let’s quickly run through some of the notable summer misses. Jennifer Lopez and Brett Goldstein’s perfectly fine romcom, Office Romance, fell off the charts after 20 million hours in its first two weeks. Top films usually last for four-plus weeks. Starry titles ideally don’t decay that fast either. Homegrown star Millie Bobby Brown couldn’t prevent the snappy Enola Holmes franchise from diminishing returns. At 14.3 million U.S. hours, the third film posted roughly half of what the first two films did in their first two weeks. What’s on Netflix calculated that per-day global views were down nearly 60% from the second movie. The Whisper Man did okay with more than 36 million hours over its first four weeks. But I expected a little more juice from a film featuring Robert De Niro, Michelle Monaghan, and Adam Scott. Kevin Hart’s Ladies First collected just 11.2 million hours total across two weeks. That’s a big miss for one of Netflix’s go-to stars. Plopping into the same bucket are Sunny Sandler’s Don’t Say Good Luck (10.3 million in two weeks) and John Cena’s Little Brother (17.5 million). Meanwhile, English-language originals Color Book (June 19), In the Hand of Dante (June 24) and Heartstopper Forever (July 17) never sniffed Nielsen’s Top 10 at all, despite needing only 2 to 5 million hours to land in the top ten most weeks. (By my count, eleven English-language scripted original films released between May and August did chart). It’s only fair to mention that Swapped (1-May) posted nearly 42 million U.S. hours over five weeks (the longest Netflix original run this summer) and is currently their eighth most-watched English-language film ever worldwide. Remarkably Bright Creatures (37 million, 4 weeks) and Voicemails for Isabelle (27 million, 4 weeks) weren’t bombs either. Still, overall, I think it’s fair to say this was a quieter summer season than we’re used to seeing from the market-leader. You might not realize that given the language commonly used in public analysis. The Twist Despite the starkly black-and-white tone of the coverage, here’s the twist: when many box office bombs arrive on streaming, their viewership looks a whole lot like many of Netflix’s supposedly successful summer releases. Hmm, where have we heard that one before? Masters of the Universe topped out at $65 million stateside against a $170 million budget_._ I’ll admit, Skeletor ripping sleeveless curls as a gym bro and bodyslamming Adam’s co-workers was funny. But, much to the chagrin of my bank account, my laughter doesn’t launch franchises. Yet the He-Man reboot opened to 19.6 million hours (from a Wednesday five-day opening instead of just one weekend), on par with Hoppers on Disney+ (19.4 million). It put up nearly 47 million hours over its first six weeks, bigger than all of Netflix’s summer releases. Pretty darn healthy and likely to land among the 25 most-watched movies on streaming this year. Sticking with Amazon, The Sheep Detectives just barely broke even at the box office with $133 million worldwide (and only $66 million domestic). I never expected cloven-hooved, cud-chewing mammals to be able to bring me to tears. Yet that’s exactly how I found myself at the end of this surprisingly affecting movie (#NoShame). It was likely the unexpected quality in a family-friendly film that powered its streaming over-performance. Sheep Detectives delivered a solid run for Prime video netting 26.2 million hours! How about franchise IP? Star Wars: The Mandalorian & Grogu had the lowest opening ($81 million) and lowest-grossing Disney-era live-action Star Wars film ($178 million domestic). One day before release, its Heat score (19.8%)—audiences who list their interest as a 7/7—fell behind blockbusters Wicked (21%), Superman (23%), Fantastic Four: First Steps (23%), Michael (23%), Toy Story 5 (26%) and Avatar: Fire and Ash (27%), according to Greenlight Analytics. The urgent enthusiasm just wasn’t there. On streaming, Mando opened to weeks of 12.1 million, 6.1 million and 2.7 million hours (21 million total) over its first three frames. Not the numbers Lucasfilm was hoping for nor the numbers of a streaming hit. But they’re in the same vicinity as some Netflix summer releases with $345 million at the global box office to offset a smidgen of the pain. Final Thoughts So why oh why does this nuance gap exist? Four key reasons: Data Literacy: A “$100 million opening” just makes sense. After decades of box office reporting, even casual movie fans are well-versed in the benchmarks of hits and home runs. There’s an immediate shorthand. But “16.5 million” hours doesn’t land nearly as cleanly. Despite leaps of progress, the streaming ratings era is still in its infancy compared to theatrical. The EntStrategyGuy and I met thanks to a late 2010s group chat of data nerds hungry to find a shred of certainty in nebulous streaming performance. I’m not surprised to see “No. 1 on Netflix” still getting misconstrued out in the wild. Timing: By Friday morning, we have the box office’s Thursday night previews totaled, allowing us to better project the weekend’s expectations. From there, ticket sales are reported daily. By Sunday, the film’s fate is usually finalized, at least in terms of public perception. In streaming, Nielsen recently improved its delay to…two weeks. The medium isn’t forced to contend with instant gratification as harshly. Financials: Theatrical film budgets are a mere Google away. Profit and loss is calculated in the cold and unforgiving naked light of day for all to see. But finding the vast majority of streaming exclusive movie budgets requires the forensic investigation skills of a Criminal Minds detective. Also, it’s very difficult to calculate how much revenue/value a straight-to-streaming films provides a streamer. This is why there are so few stories about streaming original movies “losing X amount of money”. On top of that, marketing budgets are far greater for theatrical movies than streaming exclusive movies, which leads to earlier and better awareness. This then translates to a wider pool of potential interest. Narrative Control: Netflix is the only major streaming service to publish weekly first-hand viewership data and annual engagement reports. Naturally, some headlines borrow their first-hand framing**.** Other streamers benefit from their comparative lack of transparency. They may occasionally announce vague performance platitudes such as Apple TV’s Mayday becoming its “biggest film debut on the platform to date over its first 18 days,” and that it ranked No. 1 with left-handed viewers in its first weekend. (Fine, I made up that second one). But, for the most part, they keep first-hand viewership shrouded in mystery to avoid bad press. Especially for outlets that demand multiple articles per day from their writers, it’s an easy (and understandable) way for some reporters to hit their daily article quota by just repeating what the streamers have told them. TL:DR version: Streaming-exclusive movies are asked to do different things than theatrical movies, but that doesn’t mean they should escape judgment. Both still need to draw enough eyeballs to justify their cost within the proper performance contexts. The more cleanly we can inject a little nuance into streaming analysis, the better we’ll understand the audience and content trends that drive this industry. And that’s what all of this is really about: knowing what audiences actually want! Brandon Katz is the Director of Insights & Content Strategy at Greenlight Analytics where he focuses on evaluating the ever-fluid media landscape to unearth understanding, opportunity and value. Greenlight Analytics is the entertainment intelligence consulting company redefining how Hollywood finds, understands, and activates audiences. Prior to joining Greenlight Analytics, he served as the senior entertainment industry strategist at Parrot Analytics, and as a full-time entertainment industry reporter covering the Xs and Os of Hollywood, most notably with TheWrap and the Observer.
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Data center lawsuit alleges Frederick County executive put politics ahead of development
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Data center lawsuit alleges Frederick County executive put politics ahead of development
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Gears of War: E-Day sells 230K copies
Gears of War: E-Day has sold 230K copies since its advance-access launch on October 1 and full release on October 6. Steam accounts for 168K of those, with Xbox (console and PC) selling 62K. But there’s more to this story, as Xbox makes up the bulk of revenue. E-Day is the best-reviewed Gears game in nearly two decades (and the best one ever made, in my opinion). The Coalition has made a banger here (it’s currently in my top 10 of the year). Despite E-Day’s undeniable quality, this is a soft result. And it’s down to the business model, really. E-Day has made $37M so far, thanks to the Premium upgrade On Xbox, Game Pass is cannibalising much of the premium revenue. Our estimates show that 1.7M folks accessed E-Day via their subscription rather than a copy. But Xbox is having it both ways – or having it halfway, at least – via its Premium Edition Game Pass upgrade. Game Pass subscribers could pay $30 (or their local equivalent) for up to five days of early access starting October 1. Our estimates show that of the 1.7M who accessed E-Day through Game Pass, 722K paid for the upgrade. Between the review embargo lifting on October 1 and the full release, E-Day managed to shift another 250K early-access upgrades – no doubt helped by the campaign’s rave reviews. So despite selling far fewer copies on Steam, Xbox accounts for almost three-quarters of the revenue (roughly $26M of the $37M, versus about $11M on Steam). So “230K copies” undersells the paying audience. Including the 722K upgrades, nearly 950K people actually paid something for E-Day. The $30 upgrade is a halfstep from cannibalisation, but will Xbox go all the way? While E-Day is a sublime game, these are soft numbers for a flagship when Xbox badly needs revenue wins. E-Day sold 62K copies on Xbox against 722K Premium upgrades, so for every one copy sold on Xbox, nearly 12 Game Pass upgrades were sold. The $70 premium SKU is – functionally – dead on Xbox. Normally you can’t see what a Game Pass player would have paid, because the game’s just there in the subscription. But the $30 early-access upgrade estimate shows that 722K people demonstrated they’ll spend real money on this game. In a world without day-one Game Pass, many of these folks would have bought E-Day at $70. They paid $30 for five days early access to something they don’t own. Xbox is, in effect, charging its most valuable customers the least, based on a hangover from a tried-and-exhausted strategy from a previous administration. Those 722K willing-to-pay players generated about $21.7M via the upgrade. If three quarters of this group – mostly US and European audiences – bought E-Day outright, that’s nearly $40M. Of course, Game Pass does bring in meaningful recurring revenue, and E-Day is adding value for hundreds of thousands of subscribers. However, Game Pass is no longer growing, so Xbox is at a crossroads. Xbox is reportedly looking to do a Netflix and bolt on an ad-supported tier to pad it further. But that will just set a new floor, and leadership keeps telling us the priority now is revenue growth, which is subscriber-speak for ARPU. Xbox has already pulled Call of Duty from day-one Game Pass after day-one inclusion hammered its sales, with new CoD titles now arriving on the service around a year late. We know that some Microsoft executives believe the service devalues games outright, and rumours (which Microsoft has dismissed so far, to be fair) suggest that day-one releases could be taken off Game Pass. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe When a game this well-reviewed does this softly on its home platform, the model – not the game – gets brought into question. What else E-Day’s early adopters have played (including this month so far) Looking at E-Day‘s players on Xbox, most have played the franchise before (86% have played Gears 5, 76% Gears 4), and every game on the crossover list is either a shooter or a title from an Xbox-owned studio (though Game Pass is inflating those numbers, of course, more on that later): As for what else Xbox’s E-Day players have played this month, the top three are Fortnite (16%), Roblox (7%), and Call of Duty (6%). Another 5% played Minecraft Dungeons II, which is also on Game Pass and launched a couple of days before Gears‘ advance-access date. Many Game Pass players are happy to check out most big new additions. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe Over on Steam, the top crossover games are also mostly shooters (slightly more PC-coded ones), including Space Marine 2, which was itself heavily inspired by Gears: Looking at what E-Day‘s Steam players are into this month shows who they are – as subscriptions don’t skew the data. The top three are Wardogs (13%), Deadlock (12%), and CS2 (10%), so you’ve got the restless shooter crowd checking out the new hotness. A little further down are Helldivers 2 and Space Marine 2, your co-op PVE shooter players who’ll feel right at home in Horde mode. Game Pass is skewing the playtime distribution on Xbox Looking at the playtime distribution in our platform, E-Day players on Steam are – relatively speaking – playing for longer: 54% of E-Day players on Xbox have played for five hours or less (versus 32% on Steam) 19% of Xbox players played for over 15 hours (versus 33% on Steam) 14% of Xbox players played for over 20 hours (22% on Steam) The absolute number of people playing for over 15, 20, and 50 hours is, of course, bigger on Xbox, thanks to the sheer volume of folks who came in through Game Pass (upgraders included). None of that is cause for alarm. Game Pass is the reason Xbox playtime skews lower, as when a game is free to try, people try it and bounce without putting in even an hour (17% under an hour on Xbox versus 6% on Steam). Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe The subscription brings in tourists alongside the committed, dragging down the average even when the game is excellent (but also perhaps winning over the uninitiated). It’s standard across every subscription-included title, on PS Plus too. Forza Horizon 6, for instance, had 11% of its Xbox players bounce under an hour, versus just 2% on Steam. So, Xbox’s crossroads So there we have it. Gears of War: E-Day is an incredible game whose revenues have been stifled by subscription inclusion and exclusivity. It’s the best-reviewed entry in the series in fifteen-odd years, but it still turned into one of the year’s softer flagship launches, not because players didn’t want it, but because Xbox’s own storefront gave its most willing buyers a reason not to pay. Which leaves Xbox at a crossroads. Will it keep making Gears games when the financial returns are this thin and the margins this low? And if it does, does the next one arrive off Game Pass at day one – the way CoD now does, or even on PlayStation? I think it should. Alright, back to E-Day for me! The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]
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