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What to expect from Apple’s ‘Welcome Home’ event
Get ready for a smart home hub, a refreshed HomePod Mini, a faster Apple TV, and maybe some LG smart locks.
Apple A20 outclasses Android rivals in our review: iPhone's lead is impressive
New iPhone 18 Pro reviewed! Our review shows what the flagship can do: a 2nm A20 Pro processor, 12 GB of RAM and a 6.3" ProMotion OLED display. Find out all about the camera upgrade (48 MP with a variable aperture), the long-lasting 4,056 mAh battery and faster 45-watt charging
Players of the game for Penn State vs. USC
Despite a loss to USC, Andrew Rappleyea and Tony Rojas stood out as key performers for the Penn State Nittany Lions.
MacBook Pro overhaul: entry-level model to gain new design sooner than expected
Earlier this year, Bloomberg’s Mark Gurman revealed that Apple has a new M7-powered entry level MacBook Pro in the pipeline...
Rumor: Apple to Announce New Partnership With ADT
Apple may be planning to announce a new partnership with home security company ADT, alongside the introduction of its all-new smart home hub, according to several clues. Apple has invited the media to a "Welcome home" experience in New York on Tuesday, October 13, so the partnership could be made official on that day. Since around July, ADT has posted "Low Voltage Technician" job listings in various U.S.
Scenes from the 34th annual Apple Scrapple Festival in Bridgeville
Take a walk around the 34th annual Apple Scrapple Festival in Bridgeville on October 10, 2026.
Apple discloses deal to hire team and license tech from personalized podcast startup Huxe
Is Apple hoping to get into the AI-generated podcast business?
Jessica Biel and Justin Timberlake’s son disapproved of her revealing outfit in ‘Matchbox: The Movie’: ‘Yuck’
The 11-year-old was “very concerned” about one of his mom’s looks in the new Apple TV film.
Microsoft offers MacBook Pro owners up to $1,000 to switch to Surface Laptop Ultra
Microsoft is offering MacBook Pro owners up to $1,000 in extra cash back when they trade in their Apple laptop and preorder the new Surface Laptop Ultra. The bonus is paid in addition to the device’s normal trade-in value, as Microsoft tries to lure Apple users to its $2,599.99 RTX Spark-powered flagship.
Amazon slashes $430 off 14-inch MacBook Pro M5 Pro, now $2,069
Early holiday deals are in effect at Amazon this weekend, with Apple's M5 Pro MacBook Pro dropping to $2,069 after a $430 discount. You can also save up to $600 on M5 Max models.
Apple's All-New Home Hub Will Be Revealed October 13: What to Expect
Apple reportedly plans to unveil an all-new smart home hub as part of the "Welcome home" product launch it announced for Tuesday, October 13. Our image above is just a rough concept based on rumored design details, so be prepared for the device's actual appearance to be different. The device will likely be unveiled in a press release shared on the Apple Newsroom website at around 9 a.m.
iPhone Duo will greet some owners by name on its first boot
New owners of the iPhone Duo will get an extra treat if they buy it from an Apple Store, with the option to personalize the smartphone's boot-up screen to greet them by name.
Apple Stores Will Add Your Name to iPhone Duo's Startup Screen
Apple has something special planned for customers who purchase an iPhone Duo in an Apple Store. Employees will be able to customize the Duo so it displays the name of the buyer at the "Hello" screen when it turns on for the first time. Bloomberg's Mark Gurman says Apple retail stores in the United States will have a personalization system for adding the buyer's name to an iPhone Duo, with English and Spanish language options.
iPhone Duo buyers to get a special surprise at U.S. Apple Stores, Gurman says
iPhone Duo buyers who purchase their device at an Apple Store in the US will be treated to a nice little surprise when they turn it on for the first time.
Can agritourism help small family farms in N.Y. survive?
From pick-your-own apples to hard cider and fall activities, farms are finding new ways to bring customers through the gates. But can agritourism help family farms navigate rising costs and labor challenges?
Apple acqui-hires AI startup founded by former NotebookLM developers
The European Union’s Digital Markets Act transparency site lists Huxe as Apple’s newest acqui-hire, and at least the fourth AI-related deal disclosed this year. Here are the details.
Preview | Rapids Return Home for Western Conference Clash with San Jose
The Colorado Rapids (11-13-3, 36 pts., 8th West) return home for a crucial Western Conference matchup against the San Jose Earthquakes (13-8-6, 45 pts., 4th West) on Saturday, October 10. Kickoff at DICK'S Sporting Goods Park is set for 7:30 p.m. MT with coverage available on Apple TV, Altitude Sports
Netflix’s Summer of Bummer
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Today, I’ve got a guest post from longtime friend of the newsletter, Brandon Katz. I’ve been trying to find time all summer to look at Netflix’s straight-to-streaming film slate, but between a pre-planned trip and Nielsen moving up their streaming data timeline, I’ve been swamped. So I reached out to Brandon, one of my favorite fellow analysts, to write about it. And I feel like he captured the tone and data focus of the newsletter perfectly. You can connect with Brandon on LinkedIn and Twitter. Enjoy! Don’t worry, folks. You’re in safe hands with me. To ease any anxieties about an interloper in ESG’s domain, I’ll start by stealing one of his best framing devices: headlines. Box office flops are covered in the same way the Teenage Mutant Ninja Turtles eye pizza: with cartoonish insatiability. I would know. I’m a former reporter who wrote nearly identical headlines: Yet, intentionally or not, streaming misses get treated with kids gloves, filtered through a rosy lens: In the last six years, U.S. streaming viewership has become nearly as transparent as the box office, but the data often arrives weeks later, in a number of less intuitive metrics, and with nary an official budget to be found. This plays into the Wall Street-whispering narratives major streamers have been cultivating for years. They get a pass in a way that theatrical studios simply don’t. Subscribe Netflix’s Summer Slate Not a single Netflix original film released between May and August this year opened above 20 million U.S. TV hours, per Nielsen. That benchmark usually serves as the EntStrategyGuy’s floor for a streaming hit on Netflix. None of these films enjoyed a hit-cementing single week of 20-plus million hours during their runs. Netflix’s two best films were true crime docs, Maternal Instinct (16.5 million hours) and The Crash (19.7 million), the best overall week for a film this summer. Great for most other streamers, but not necessarily what we’re used to seeing from Netflix. For an overly-dramatic comparison, Happy Gilmore 2 opened last summer to around 47 million hours (celebrity cameos, baby!). Zooming out, the picture looks even worse. In 2026, Netflix’s five biggest scripted summer films posted the lowest average (28.6 million hours) and median (28.8 million hours) eight-week viewership totals of the past four years. Now, it’s unrealistic and unfair to expect Netflix to deliver a _KPop Demon Hunters-_sized hit every year. But it’s also not ideal to see the size of their hits shrinking over the last few summers. Let’s quickly run through some of the notable summer misses. Jennifer Lopez and Brett Goldstein’s perfectly fine romcom, Office Romance, fell off the charts after 20 million hours in its first two weeks. Top films usually last for four-plus weeks. Starry titles ideally don’t decay that fast either. Homegrown star Millie Bobby Brown couldn’t prevent the snappy Enola Holmes franchise from diminishing returns. At 14.3 million U.S. hours, the third film posted roughly half of what the first two films did in their first two weeks. What’s on Netflix calculated that per-day global views were down nearly 60% from the second movie. The Whisper Man did okay with more than 36 million hours over its first four weeks. But I expected a little more juice from a film featuring Robert De Niro, Michelle Monaghan, and Adam Scott. Kevin Hart’s Ladies First collected just 11.2 million hours total across two weeks. That’s a big miss for one of Netflix’s go-to stars. Plopping into the same bucket are Sunny Sandler’s Don’t Say Good Luck (10.3 million in two weeks) and John Cena’s Little Brother (17.5 million). Meanwhile, English-language originals Color Book (June 19), In the Hand of Dante (June 24) and Heartstopper Forever (July 17) never sniffed Nielsen’s Top 10 at all, despite needing only 2 to 5 million hours to land in the top ten most weeks. (By my count, eleven English-language scripted original films released between May and August did chart). It’s only fair to mention that Swapped (1-May) posted nearly 42 million U.S. hours over five weeks (the longest Netflix original run this summer) and is currently their eighth most-watched English-language film ever worldwide. Remarkably Bright Creatures (37 million, 4 weeks) and Voicemails for Isabelle (27 million, 4 weeks) weren’t bombs either. Still, overall, I think it’s fair to say this was a quieter summer season than we’re used to seeing from the market-leader. You might not realize that given the language commonly used in public analysis. The Twist Despite the starkly black-and-white tone of the coverage, here’s the twist: when many box office bombs arrive on streaming, their viewership looks a whole lot like many of Netflix’s supposedly successful summer releases. Hmm, where have we heard that one before? Masters of the Universe topped out at $65 million stateside against a $170 million budget_._ I’ll admit, Skeletor ripping sleeveless curls as a gym bro and bodyslamming Adam’s co-workers was funny. But, much to the chagrin of my bank account, my laughter doesn’t launch franchises. Yet the He-Man reboot opened to 19.6 million hours (from a Wednesday five-day opening instead of just one weekend), on par with Hoppers on Disney+ (19.4 million). It put up nearly 47 million hours over its first six weeks, bigger than all of Netflix’s summer releases. Pretty darn healthy and likely to land among the 25 most-watched movies on streaming this year. Sticking with Amazon, The Sheep Detectives just barely broke even at the box office with $133 million worldwide (and only $66 million domestic). I never expected cloven-hooved, cud-chewing mammals to be able to bring me to tears. Yet that’s exactly how I found myself at the end of this surprisingly affecting movie (#NoShame). It was likely the unexpected quality in a family-friendly film that powered its streaming over-performance. Sheep Detectives delivered a solid run for Prime video netting 26.2 million hours! How about franchise IP? Star Wars: The Mandalorian & Grogu had the lowest opening ($81 million) and lowest-grossing Disney-era live-action Star Wars film ($178 million domestic). One day before release, its Heat score (19.8%)—audiences who list their interest as a 7/7—fell behind blockbusters Wicked (21%), Superman (23%), Fantastic Four: First Steps (23%), Michael (23%), Toy Story 5 (26%) and Avatar: Fire and Ash (27%), according to Greenlight Analytics. The urgent enthusiasm just wasn’t there. On streaming, Mando opened to weeks of 12.1 million, 6.1 million and 2.7 million hours (21 million total) over its first three frames. Not the numbers Lucasfilm was hoping for nor the numbers of a streaming hit. But they’re in the same vicinity as some Netflix summer releases with $345 million at the global box office to offset a smidgen of the pain. Final Thoughts So why oh why does this nuance gap exist? Four key reasons: Data Literacy: A “$100 million opening” just makes sense. After decades of box office reporting, even casual movie fans are well-versed in the benchmarks of hits and home runs. There’s an immediate shorthand. But “16.5 million” hours doesn’t land nearly as cleanly. Despite leaps of progress, the streaming ratings era is still in its infancy compared to theatrical. The EntStrategyGuy and I met thanks to a late 2010s group chat of data nerds hungry to find a shred of certainty in nebulous streaming performance. I’m not surprised to see “No. 1 on Netflix” still getting misconstrued out in the wild. Timing: By Friday morning, we have the box office’s Thursday night previews totaled, allowing us to better project the weekend’s expectations. From there, ticket sales are reported daily. By Sunday, the film’s fate is usually finalized, at least in terms of public perception. In streaming, Nielsen recently improved its delay to…two weeks. The medium isn’t forced to contend with instant gratification as harshly. Financials: Theatrical film budgets are a mere Google away. Profit and loss is calculated in the cold and unforgiving naked light of day for all to see. But finding the vast majority of streaming exclusive movie budgets requires the forensic investigation skills of a Criminal Minds detective. Also, it’s very difficult to calculate how much revenue/value a straight-to-streaming films provides a streamer. This is why there are so few stories about streaming original movies “losing X amount of money”. On top of that, marketing budgets are far greater for theatrical movies than streaming exclusive movies, which leads to earlier and better awareness. This then translates to a wider pool of potential interest. Narrative Control: Netflix is the only major streaming service to publish weekly first-hand viewership data and annual engagement reports. Naturally, some headlines borrow their first-hand framing**.** Other streamers benefit from their comparative lack of transparency. They may occasionally announce vague performance platitudes such as Apple TV’s Mayday becoming its “biggest film debut on the platform to date over its first 18 days,” and that it ranked No. 1 with left-handed viewers in its first weekend. (Fine, I made up that second one). But, for the most part, they keep first-hand viewership shrouded in mystery to avoid bad press. Especially for outlets that demand multiple articles per day from their writers, it’s an easy (and understandable) way for some reporters to hit their daily article quota by just repeating what the streamers have told them. TL:DR version: Streaming-exclusive movies are asked to do different things than theatrical movies, but that doesn’t mean they should escape judgment. Both still need to draw enough eyeballs to justify their cost within the proper performance contexts. The more cleanly we can inject a little nuance into streaming analysis, the better we’ll understand the audience and content trends that drive this industry. And that’s what all of this is really about: knowing what audiences actually want! Brandon Katz is the Director of Insights & Content Strategy at Greenlight Analytics where he focuses on evaluating the ever-fluid media landscape to unearth understanding, opportunity and value. Greenlight Analytics is the entertainment intelligence consulting company redefining how Hollywood finds, understands, and activates audiences. Prior to joining Greenlight Analytics, he served as the senior entertainment industry strategist at Parrot Analytics, and as a full-time entertainment industry reporter covering the Xs and Os of Hollywood, most notably with TheWrap and the Observer.
Preview: Sporting KC hosts Portland Timbers on Saturday at Sporting Park as club celebrates Latino Heritage
Sporting Kansas City vs. Portland Timbers 2026 MLS Regular Season | Game 28 Saturday, Oct. 10 | 7:30 p.m. CT (7:40 kickoff) Sporting Park | Kansas City, Kansas Watch: Apple TV | Pub Partners Listen: 810 AM | 1340 AM | SKC App More: Know Before You Go | 5
Apple marks first Apple TV 4K ‘vintage’ with new model imminent
The original Apple TV 4K from 2017 has just been added to Apple’s “vintage” products list. Here’s what that means.
First Apple TV 4K Now 'Vintage' Ahead of New Model Coming on Tuesday
Apple today added the first-generation Apple TV 4K from 2017 to the vintage products list on its website, just four days before a new model is finally expected to debut. Apple today added the first-generation Apple TV 4K from 2017 to the vintage products list on its website, just four days before a new model is finally expected to debut.
Apple event: Three new products are coming next week
Apple’s ‘Welcome home’ event is October 13. Here’s what to expect, including the HomePad smart display, a new Apple TV 4K, and HomePod mini 2.
Apple Shares Fall After News of iPhone 18 Pro Order Cuts
Apple shares fell more than 2.5% in early trading today in response to Nikkei Asia's report that the company is cutting iPhone 18 Pro component orders due to weaker-than-expected demand. Apple shares fell more than 2.5% in early trading today in response to Nikkei Asia's report that the company is cutting iPhone 18 Pro component orders due to weaker-than-expected demand.
Leak Details iPhone Features for Apple's LG Home Accessories
Smart home accessories that Apple reportedly helped LG develop could offer iPhone proximity controls and a way to begin setup before the devices have power, according to findings shared by the leaker known as "pdfu". The findings concern the upcoming LG-branded accessory range that Bloomberg revealed earlier this week. The lineup reportedly includes a thermostat, temperature sensor, deadbolt lock, wired video doorbell, and several security cameras.
Apple’s new ‘second-party’ HomeKit products will have this exclusive iPhone feature
Apple could showcase its new co-developed smart home accessories as soon as next week. Ahead of that, a new leak...
Trucking industry hit by string of bankruptcy filings as diesel costs surge
At least eight transportation-related companies sought Chapter 11 protection in September as the trucking industry grapples with higher fuel costs.
Apple stock falls on report that company is cutting component orders on soft iPhone 18 Pro demand
Apple is reportedly cutting component orders on slowing iPhone 18 Pro demand.
In brief: 'Stick' season 2 trailer and more
Bill Murray stars in the official trailer for A Course Called Ireland. The six-part documentary series premieres on Paramount+ on Oct. 25. The show follows Murray and his friends as they travel across the island to explore Northern Ireland and the Republic of Ireland's best fairways ...The Die Hard films are getting a brand-new home media release. All five of the movies will be released on physical media in 4K Ultra HD on Dec. 1. Bruce Willis stars as John McClane in all of the Die Hard films. The original movie finds the New York City policeman taking on terrorists after he flies to Los Angeles to be with his estranged wife and two children on Christmas ... TNCMS.AdManager.render({region: 'fixed-big-ad-top-asset', slot: 1, fold: "above"}); The trailer for Stick season 2 is here. Owen Wilson stars as the talented golfer who strives for second chance in the sophomore season. Peter Dager, Timothy Olyphant, Rhea Seehorn, Marc Maron, John Higgins and Billy Zane also make up the cast of the new season. The Apple TV series premieres its first two episodes on Nov. 4. A new episode drops weekly every Wednesday that follows until the season finale airs on Dec. 30 ...Copyright © 2026, ABC Audio. All rights reserved. Thank you for reading kmaland.comAt KMA, we attempt to be accurate in our reporting. If you see a typo or mistake in a story, please contact us by emailing kmaradio@kmaland.com.
Apple Reportedly Cuts iPhone 18 Pro Orders After Price Hike Dampens Demand
Apple has asked some of its suppliers to cut production of iPhone 18 Pro components due to lower-than-expected demand, according to Nikkei Asia ($). Citing its own sources, the report claims that Apple has been more cautious about shipments since early September because of the rising cost of memory chips, leading to higher prices. Component orders for October were said to have been cut by at least 15 percent compared with what was originally requested.
What To Expect At Apple's 'Welcome Home' Event Next Week
The company is reportedly rebooting its smart home ambitions with a smart display and a whole bunch of other accessories.
Exclusive: Apple cuts iPhone 18 Pro orders due to soft demand
Suppliers blame premium handsets' price hike for weaker consumer uptake
OLED MacBook Pro to help boost premium display shipments
Counterpoint Research says Apple’s next-generation MacBook Pro will help drive a 50% increase in OLED notebook display shipments in 2026 alone.
Apple rolls out AT&T carrier update for iPhone 18 Pro Max on iOS 27.2 beta
Apple is rolling out a different carrier bundle update for devices running the iOS 27.2 beta. Here are the details.
Linkin Park documentary 'Unshatter' tracks band's emotional return to recording, touring
Linkin Park is revealing the uncertainty, grief and creative risk behind its return in the new documentary “Linkin Park: Unshatter.” The film captures the band as it grappled with what
Researchers uncover new DarkSword spyware variant affecting unpatched iPhones
iVerify released a report today detailing P7 DarkSword, a new variant of the malware associated with the DarkSword iPhone exploit chain uncovered earlier this year.
Apple Music Is About To Sound Very Different On Your Apple TV
Apple is offering high-resolution lossless sound, which can provide even richer tracks for TVs and speakers capable of playing them.
Apple announces October 13 event for new smart home products
The rumors were correct once again. In late September, a rumor claimed Apple would be holding a special event on October 13 to unveil new smart home...
Apple will reportedly debut its first touchscreen MacBook in three weeks
The event could take place weeks after Apple’s “Welcome home” presentation.
Tim Cook says ‘I’m not meddling’ in the new Apple CEO’s business
Cook says he advised Ternus to “make it your own job.”
Tim Cook on his first month after Apple CEO transition: ‘I’m not meddling’
Tim Cook visited Apple’s Battersea campus in London this week, mingling with King Charles as part of the company’s new...
Tim Cook Says He's 'Not Meddling' With Apple's New CEO John Ternus
In his new role as the executive chairman of Apple's board of directors, Tim Cook told The Independent's David Phelan that he is "not meddling" with Apple's new CEO John Ternus. "First of all, John and I have an incredible level of trust in each other," said Cook. "The relationship must be based on trust, and the communication must be frequent and significant. But other than that, what I'm focused on right now is worldwide policy.
Tim Cook Explains Why He Stepped Down as Apple CEO Before iPhone Duo Launch
The Independent's David Phelan on Wednesday interviewed Apple's executive chairman Tim Cook at Apple's U.K. headquarters in the Battersea Power Station, and one of the topics they discussed was John Ternus taking over as Apple's CEO. Ternus, who was previously Apple's hardware engineering chief, succeeded Cook as Apple's CEO on September 1. Cook said the transition "started years ago". "It's been an interesting transition," said Cook.
Five Things presented by Compass Minerals: Sporting back at home to take on Portland
Sporting Kansas City returns home following a two-game road swing this weekend when the team hosts the Portland Timbers at Sporting Park on Saturday night. Kickoff is set for 7:30 p.m. CT and will be available to stream on Apple TV, while the game will also be broadcast locally on
Apple Product Launch Announced for October 13: 'Welcome Home'
Apple today announced an upcoming product launch that will take place on Tuesday, October 13. We are expecting Apple's announcement to focus on new smart home products, including the long-rumored smart home hub, a new Apple TV 4K, and a refreshed HomePod mini. The home hub is an all-new device that's like a cross between an iPad and a HomePod.
Apple announces special event for October 13: ‘Welcome home’
Today Apple announced a special event happening next Tuesday, October 13 with the tagline ‘Welcome home.” Apple launching new Home...
These US states just said ‘no’ to Apple Wallet driver’s licenses
Apple Wallet driver’s licenses keeps expanding to more US states, but two states recently indicated they won’t launch support anytime soon.
Apple's Cheapest 16-Inch MacBook Pro Just Got a Massive $563 Discount on Amazon
Apple's entry-level 16-inch MacBook Pro has received a massive discount today on Amazon, coming in at $563 off its new price. This is the 18-Core M5 Pro 16-inch MacBook Pro with 24GB RAM and a 1TB SSD, available for $2,436.53, down from $2,999.00. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
New MacBook Pro leak could be very good news for ‘pro’ users
Apple’s new MacBook Pro is coming soon, and the latest leak offers potentially great news for ‘pro’ users worried about its thinner design.
Sketchy rumor again says OLED iPad mini will lack one key feature
Apple is widely expected to introduce a new OLED iPad mini as soon as later this month. A sketchy new...
AirPods 5 vs. AirPods Pro 3: I’ve Listened to Both Earbuds, and This Pair Wins
The latest AirPods 5 have enhanced active noise canceling and a more functional design, but how do they stack up to Apple’s flagship pair? Here are the key differences.
Gen Z politicians who want to make a change grapple with parties that aren’t always ready for them
Editor’s Note: This story is part of Gen Z at the Ballot Box, a collaboration between States Newsroom and The 19th. TOPEKA, Kan. — After state Rep. Angel Roeser defied her fellow Republicans and voted against their plan to ask voters to change the way Kansas Supreme Court justices are selected, members of her own […]
Googlebooks could soon get one of Apple's best ecosystem tricks, but do it better
Google appears to be testing Phone Unlock for Googlebooks, with Android 17 QPR3 showing setup flow, security warnings, and unlock behavior.
Gurman: OLED MacBook Pro Won't Be 'Significantly Thinner'
Bloomberg's Mark Gurman has walked back somewhat on his previous reporting that Apple's upcoming touchscreen OLED MacBook Pro will be thinner than current models. "I don't think it'll be significantly thinner in the end," he posted on X late Wednesday in reply to a question about the machine, which is expected to launch later this month. In October 2025, Gurman reported that the OLED MacBook Pro models would have "thinner and lighter" frames.
MSFT Stock On 4-Day Winning Streak: Microsoft Takes On Apple's Macs With Nvidia-Powered Surface Ultra, More On-Device AI
Microsoft is pushing Windows deeper into the local-AI era with Nvidia-powered Surface, on-device models and hybrid Copilot features.
Microsoft Launches $2,599 Surface Laptop Ultra to Take on MacBook Pro
Microsoft today announced launch timing and pricing for the Surface Laptop Ultra that it unveiled earlier this year. The 15-inch Surface Laptop Ultra is priced starting at $2,599, undercutting Apple's $2,999 16-inch MacBook Pro, and it targets the same creator and developer market. Microsoft says it is built for "demanding creative, software development, AI, engineering, and 3D workloads".
Who Won August and September: Original Films or Franchises?
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) I just heard someone say that if you’re reading a pundit or data analyst, and they don’t tell you that they got anything wrong, they’re not a pundit but an “influencer”. I agree with that. You have to tell your audience when you get things wrong, or they won’t (or shouldn’t) trust you as much. Today, we’ve got another edition of “What I Got Right, What I Got Wrong”. In general, I’m patting myself on the back (and patting very hard) about a few things like IP at the box office, LIV golf, horror films, crowdfunding movies, superheroes, and old people going to the theaters. That said, I also made a couple of data mistakes on the streaming bubble popping and HBO’s datecdotes, so I’m not perfect. But first, I need your feedback... Subscribe Follow-Ups: What Should We Call Mid-Budget Movies Which Aren’t Cinematic Enough for Theaters But Are Too Expensive to Make Money on Streaming? After I asked for feedback on what we should call straight-to-streaming films that are too big to pencil out on streaming but not really big enough to resonate in theaters, I got some great suggestions from you all, including... “Moldilocks” from John Aboud “Little Big Indie” from Travis Frick1 “Midflicks” from Jonathan Funke. “Extra-Medium” from Jona Nwuke. (Read the explanation in the footnote.) Between these and Brandon Katz—who suggested “Bermuda Budget Triangle”, “The Platform Gap” and “The Distribution Deadzone”—we’ve got some excellent suggestions. And they’re better than my suggestion, the “Streaming Budget Dead Zone”, so let’s take a poll! The winning entry becomes the new term. Loading... RIGHT: LIV Golf is Fully Bankrupt…Is Anyone Else Next? A few years ago, I was always a bit perplexed at all the articles I’d read praising LIV Golf and their strategy to disrupt the PGA. LIV Golf, a brand new professional golf league, offered PGA stars ten times what they made on the PGA Tour to join their new league. And folks praised this strategy for its initial “success” in that a lot of big names did indeed leave the PGA. Yeah, of course the players came over. LIV Golf paid them so, so, so much more! But LIV Golf hadn’t discovered a way to increase potential revenue. So think about this in basic business terms… They paid much more in costs… …but had no real way to increase revenue. That’s not a strategy! That’s deficit financing. It won’t work unless you bankrupt the competition (and then turn around and pay those same golfers much, much less). It’s not a sustainable strategy and only lasts as long as the company/person/nation backing it decides they’re cool with losing money. For LIV Golf, that meant Middle East oil wealth, in particular Saudi Arabian money. Clearly, the current Iran War has hurt Middle East finances, so they need to trim their more exorbitant spending. And LIV Golf was part of that trimming. This should be a major warning for others. TGL’s parent company, TMRW Sports, just got a $1 billion valuation, despite TGL’s (the indoor golf league) horrible TV viewership of less than half a million viewers per match. Unrivaled, the women’s basketball league, just secured a $650 valuation, despite its horrible TV viewership and a new rival (Project B) entering the scene next year. To relate this to streaming, Hollywood should ask which streamers may have wealthy patrons funding their losses. (Let’s be clear: Google, Amazon and Apple.) Could those patrons lose their appetite? For Amazon, probably not. But Apple has a new boss, so maybe! WRONG: My Analysis of the Streaming Bubble Was Missing a Week I’m going to be congratulating myself a lot today, but I make mistakes too, like this data goof. When I last compiled the data on the decline in TV shows, I was missing one week at the end of June. If you look at the first image, you can see that one week was mislabelled as “July”. Mainly, this image got updated to show a 27% decline, not 29%: This change doesn’t really impact the overall analysis, but it is two percent better. By the way, through the third quarter, the decline increased and it’s now a 30% decrease since 2022. (I’ll write/visualize this in an upcoming article.) But I want you to trust me and my data. Especially these days, when many people are using LLMs that I know are inserting faulty data into their charts, I want to keep earning my audience’s faith. So that’s the accurate data. RIGHT: IP Remains Very, Very Popular In July, I wrote a giant (and I mean giant) article on Backrooms, Obsession, and the box office, going over what we know, what we don’t know about what works in theaters, looking at YouTubers, IP, the horror genre, comic book movies, and a whole lot more. The month of August really tested a lot of my theses and, being honest, mostly supported my arguments. Let’s start with IP. Looking at 8-Aug (the weekend after Spider-Man: Brand New Day came out) to 18-Sep (the weekend that Resident Evil came out, which I think provides a nice bookend to this time period), there were seven films based on pre-existing IP: Resident Evil (2026) ($126 million) Practical Magic 2 ($65 million) _Insidious: Out of the Furthe_r ($65 million) Coyote Vs. Acme ($59 million) Paw Patrol: The Dino Movie ($53 million) Tony ($15 million) Super Troopers 3 ($7 million) Compare those to the notable original films from the past month—I actually could have included more movies, but here are just thirteen, bringing us to an even twenty films—including.... The End of Oak Street ($54 million) Buddy ($26 million) Mutiny ($15 million) By Any Means ($15 million) The Dog Stars ($14 million) Runner ($14 million) One Night Only ($11 million) Hope ($8 million) Spa Weekend ($7 million) The Uprising ($6 million) Teenage Sex and Death at Camp Miasma ($6 million) Onslaught ($3 million) Eli Roth’s Ice Cream Man ($2.8 million) Here’s that in chart form: Five of the top six films in this time period were all based on IP. I made a big chart of films that grossed over $200 million at the box office before Spider-Man: Brand New Day and The Odyssey hit theaters. Let’s update that chart! By the way, if you want to see how I categorized each film—so another bar chart—here it is: I know that many of my fellow critics/pundits/analysts dislike films based on IP and how Hollywood is making so many of them. And I’m sympathetic to this point of view. As I’ve written many, many times before, you need a balance between existing franchises, new IP, and original films. And Hollywood clearly needs to make more films like Resident Evil (a well-made film from a visionary director) and fewer Practical Magic 2’s (which didn’t get critical or customer buzz). But at some point, critics and pundits need to contend with what audiences are telling them: Movie-goers aren’t showing up to original films. Audiences are speaking with their dollars, telling you they want more IP and franchises. You can try to convince studio heads to make fewer IP-based films and franchises, but the data and numbers aren’t there. Instead, critics need to work harder to convince audiences to show up for original films. Aim your ire/concern at the average person, not studio heads.2 Because they’re just making the films that audiences are telling them to make. WRONG: Original Horror Films Didn’t Break Out I’ll be honest, even though I wrote an article casting some skepticism on the horror genre in July, if you asked me to make a prediction, I would have predicted that, in August, a new, original horror film would have blown up. No, seriously, I just assumed that Obsession and Backrooms presaged a change in audience behavior. But none of the buzzy new original horror films from August—Teenage Sex and Death at Camp Miasma, Onslaught (not an action film in spite of the ads), The End of Oak Street, Eli Roth’s Ice Cream Man, or _Buddy—_broke out. To be clear, exactly one of those films (Buddy) had good “ROI”, but again—I try to be specific in my language—none were “popular” in any broad sense of the word. None of them will be “saving” movies theaters like Backrooms or _Obsession_helped save the summer. The new Insidious film and Resident Evil, both based on IP, were far and away the biggest horror films since July. (We’ll see if this changes in October/Halloween season.) RIGHT: Stay Skeptical about Crowdfunding... I’ve long been skeptical about crowd-investing platforms as one of Hollywood’s saviors, mainly because there’s so much hype/buzz. People need to stay more skeptical about more things, explaining both the potential upside but also the downsides. In particular, the media often hypes crowdfunding at the start and never checks in on the actual results after they’ve come in later. And August gave us our first update! _Ice Cream Man—_directed by Eli Roth—grossed $6 million off of a $5.5 million budget. This is a production of The Horror Section, which was one of the first “crowd investing” studios with 2,400 investors, which means that 2,400 investors probably lost money. They certainly aren’t getting as great of returns as if they had just invested their dollars in the stock market. Hopefully Stiletto (Tagline: “Someone’s Going to Make it Rain Blood!”) does better next month. WRONG: Another Data Goof Here’s another data error. When the first episode of House of the Dragon came out, HBO put out that it had 21.5 million viewers in the first three days, and I read that to mean in the US…but no, it was global. So my US-only datecdotes charts shouldn’t have included it. We never got US-only numbers for the first episode, but for the final episode, HBO put out that it had 11 million US viewers. (And that global dropped to 21 million viewers.) Here’s the updated chart (which I’ve since used in the Streaming Ratings Report): Still, this show is absolutely huge. RIGHT: Superhero Films Remain Very, Very Popular After Supergirl flopped, I read a few takes that “comic book movies are going the way of the Western”. Post-Spider-Man: Brand New Day, that take didn’t age well. To be fair, I have a very nuanced take on the superhero genre right now; it’s down right now, for a lot of reasons. But it’s not “dead”. Maybe _Spider-_Man is just a really popular character? I saw that take, and it’s a fair counter-argument. (But pundits arguing that superhero movies were dead should have mentioned this $1.5 billion counter-argument…) But is it just Spider-Man? The next Avengers film already has $50 million in pre-sales (and I was skeptical that that film would do well) and the Avengers: End Game re-release topped the box office two weekends ago (over three original films). And I wouldn’t bet against Batman or Superman. So maybe it’s just Spider-Man, Batman, Superman and the Avengers. Oh, and Deadpool, of course. And Black Panther. And Wolverine. And probably the X-Men. Plus a well-made Wonder Woman or the Hulk film could break out. But that’s it! It’s just those ten characters/teams. Oh, what’s that? Lanterns is also doing well on HBO? (See previous section…) To be fair, I’m actually pretty sympathetic to the argument that more popular characters—like Spider-Man and Batman—anchor more popular films. In fact, I made that exact argument three years ago when I first wrote about the “Marvel-cession”. In many ways, you can blame The Guardians of the Galaxy for fooling Marvel Studios (and the rest of us) into believing that any character could pop. It turns out, the list of iconic characters is probably smaller than most people think. But it’s probably too early to say that superhero films and comic book movies are dead unless “death” means a slight decline over a longtime. RIGHT: Who Killed Theaters? Old People I get frustrated whenever I see headlines or analysis about how young people are “returning” to theaters. As I’ve detailed(for years), young people have always powered the US box office, despite narratives about “kids these days” and their “phones”. Really, what’s changed post-2020/pandemic is that old people aren’t going to the movies nearly as much. This summer, I saw a movie (from an older director) in a theater near a retirement community, and multiple older people at the theater were talking about how this was their first time seeing a movie in years. I dislike personal anecdotes, so YouGov can fill in the data, best summarized by this headline: “Who killed movie theaters? Not the youths”. According to them, 64% of people aged 18-29 have seen a movie in the last year, but only 30% of 65-and-older. 20% of 18-29 have seen a movie in theaters in the last week and 42% in the last month. Here’s the polling data: Most concerning? Many Americans (17%) think theaters are a worse or much worse experience than watching films at home. Slight WRONG: Hadestown Opens Big A live theater capture of the Broadway musical, Hadestown, made $20 million at the US box office, which begs the question: was I wrong to be skeptical about musicals a few years ago? Yes and no. On the one hand, $20 million is a far cry from being “popular”, so yeah, the genre isn’t that popular overall and Hadestown is one of the more popular musicals from recent years (i.e. the “Taylor Swift Data Fallacy” in action). On the other, I doubt filming this cost all that much, and I don’t think that they spent much on marketing, so this is a good source of ancillary revenue. Smaller Updates WRONG: As I mentioned in a Streaming Ratings Report, I underestimated the budget for Enola Holmes 3. It probably cost more like $50 million, if not more. But... I’m not sure that it really matters? At sub-10 million hours, prices have to come down to make this work. WRONG: Netflix is giving Ink a 27-day in theaters! To quote the kids/YouTubers these days, let’s go! Now I might actually have a chance to see Danny Boyle’s latest in theaters. I’d complained about this in a “Coming Soon” section, but I was heartened to read that Netflix is giving multiple films longer theatrical windows this year. RIGHT: Netflix is sending 4-5 films per year to theaters. Netflix is slowly but surely sending more and more films to theaters, as I cautiously predicted earlier this year. For now, it’s just three big films and a number of awards contenders, but still, this is great news. And they’ll be releasing box office grosses! Just this week, Ted Sarandos confirmed that KPop Demon Hunters 2 will come to theaters (and my guess is it performs in the box office top ten at a minimum). WRONG: Angel has 3 million subscribers! How do I know this? Well, they told Deadline, who reported it. I marked this as “wrong”, since they’ve doubled their subscribers in one year but, you know, they don’t really have a hit film to speak of and they’re still losing money. WRONG: Furious was only renewed for one more season. I accidentally wrote “two more seasons” in my latest “Renewals, Cancellations, Un-Orders and Removals Update”. RIGHT: House of David is ending with its third season. In July, Prime Video renewed House of David for a third season, as I just wrote in my latest “Renewals and Cancellations” report. Well, now it’s ending after that third season. Why? As I’ve been writing, its viewership wasn’t great. I got feedback that this show didn’t cost very much, but it cost enough that its limited viewership didn’t save it. WRONG: Adults was a Hulu original! So I missed Adults when it first came out last year; I saw that it aired on FX and just assumed that it was a linear-first program. Turns out, it aired three episodes on FX, but binge-released the rest of its episodes the next day on Hulu. Huh. So I should have covered it last year! But I just wrote about it. 1 “When I was a kid in the 90s, if you wore a t-shirt to school that wasn’t too big and also wasn’t too small, but somehow didn’t quite fit, we’d say you were wearing an “extra-medium” shirt.” 2 As always, a huge exception is Disney, which barely makes anything original anymore.
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