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How Digital Entertainment Is Changing the Way People Spend Their Free Time
Digital entertainment has changed considerably over the past decade. Watching a game, following a favorite team, playing online games, and keeping up with sports discussions can all happen from the same device. What once required a television, a gaming console, or a trip out of the house can now fit into a few spare minutes […]
Next Week on XBOX: New Games for October 19 to 23
Next Week on XBOX: Call of Duty: Modern Warfare 4, Final Fantasy Resonance, We Were Here Tomorrow, and more coming soon!
What Preseason Said About Rockets’ New Guard Rotation
Because of the Houston Rockets' trip to China this preseason, they wound up playing only three total games. In the last of those on Thursday night, they defeated the Oklahoma City Thunder, 113-89. For Houston, preseason is now over, and the 2026-27 regular season will begin on October 21st. The main overhauls since 2025-26 occurred …
The Netflix series Drive to Survive inspired Star Wars: Galactic Racer
Fuse Games head Matt Webster says the studio wanted to capture the off-track intrigue and excitement of the Formula 1 show.
Crown Sports Center is the Perfect Place for Proactive Entertainment and Games
We're exploring Crown Sports Center and discover why it's the perfect place for all manner of entertainment, games, and skill development.
Ken Kutaragi ‘understands’ why PlayStation fans don’t want to give up physical games
‘Father of PlayStation’ suggests game companies need to change sentiment around digital ownership…
Caesars Entertainment (CZR) Could Be 8% Undervalued As Cash Flow Hopes Build
Caesars Entertainment (CZR) is back in focus after its recent share performance, with the stock closing at US$29.25. Investors are weighing this price against mixed return figures across different time frames. Short-term momentum for Caesars Entertainment has been soft, with the share price return down over the past month. However, the year-to-date share price return of 24.15% and 1-year total shareholder return of 34.61% contrast sharply with a 5-year total shareholder return that is still...
William Shatner, sci-fi’s favorite captain, says fact tops fiction
Shatner played Captain James T. Kirk on “Star Trek” for nearly 30 years. He’ll be in Madison for a Q&A and screening of “Star Trek II: The Wrath of Khan.”
IAMA Theatre Company's 'Bobby Robotowitz' tackles AI in your home
Amy Rosoff and James Luster star in IAMA Theatre Company's play with InHouse Theatre, 'Bobby Robotowitz,' directed by Casey Stangl and written by Matt Schatz.
Pelosi, Sewell join Alabama health care advocates to discuss rising costs and coverage cuts
James and Andrea Phillips say the cost of coverage puts doctor visits out of reach as they manage serious health problems. Their story was at the center of roundtable on health care access.
Footage from a reportedly cancelled Assassin’s Creed game set in China has leaked
The title known as ‘Assassin’s Creed Destiny’ was allegedly cancelled by Ubisoft…
Microsoft's latest Windows 11 perk will give new PC buyers 25 free Xbox games worth over $500
Gears of War: Reloaded and more Xbox free games will be given to PC players as part of Windows 11's latest promotion.
Mark Stone hat trick powers Golden Knights to win over Flames
LAS VEGAS — It felt like one of those nights where the Vegas Golden Knights would have to do everything wrong in order to lose on Thursday. The Calgary Flames
Boston Celtics Broadcaster Earns Exciting New Opportunity
Drew Carter will get some opportunities to call games nationally.
Benson, James clash over health care, Trump, Lansing record in final Michigan governor debate
Jocelyn Benson and John James made their cases to become Michigan’s next governor in their second and final debate, sparring over health care costs, President Donald Trump, and the record of Democrats in Lansing.
Buccaneers vs. Steelers: Week 6 Thursday Injury Report
The Tampa Bay Buccaneers continued preparations Thursday for Sunday’s Week 6 matchup against the Pittsburgh Steelers at Raymond James Stadium, with several players showing progress on the team’s latest injury report. Quarterback Baker Mayfield (right thumb) and safety Antoine Winfield Jr. (rib) remained sidelined for the second consecutive practice, putting their availability for Sunday’s game […]
Trump names scapegoats as Republicans sweat in Texas
The president is publicly spinning what would be a disaster for Republicans on election night.
Rep. Ritchie Torress Introduces Legislation to Ensure Gamers Own Their Digital Games
Democratic Congressman Ritchie Torres is introducing legislation that aims to ensure you own your digital games, rather than having a license.
Steph Curry Opens Up About Offseason Conversations With LeBron James
Golden State's star guard says there was talk this summer before the surprise move to Philadelphia.
Porter Jr.: Nets Home Games Felt Like Road Games
As LeBron James and a sea of rival fans invaded Barclays Center, Michael Porter Jr. challenged Brooklyn to reclaim its home court and end a losing culture.
NY AG issues updated guide for voters on AI
New York Attorney General Letitia James has released an updated guide “to help New Yorkers spot, avoid, and report election misinformation created by artificial intelligence.”
Big Ten Preview: Week 7
There’s a headline game in the Big Ten this weekend…and some other games, too. FRIDAY NIGHT Washington (3-3, 0-3) at Purdue (3-3, 2-1), 8 p.m. on FOX Details: Who is the more surprising 0-3 Big Ten team? Washington or Penn State? Well, the Huskies travel west to take on a Purdue team that suddenly has […]
James McAvoy Recalls Being Bullied On Hit HBO Series — And He Doesn't Hold Back
The actor revealed it was his first day as an actor after finishing acting school.
Tom Haberstroh joins NBC Sports Philadelphia as 76ers sideline reporter
Tom Haberstroh is back covering LeBron James. Fifteen years ago, Haberstroh was one of a trio of ESPN reporters who decamped in Miami to run the Heat Index for the Worldwide Leader, a constantly running live feed of news and content around the “Big Three” era of the Miami Heat. Haberstroh chronicled LeBron James, Dwyane…
Victor Wembanyama steals another LeBron James record
Victor Wembanyama steals another LeBron James record
Talarico rallies as his Texas U.S. Senate race against Paxton enters final weeks
Texas state Rep. James Talarico is seen as a real contender to win the seat against Republican candidate Ken Paxton.
2 giant Ramesses II statues, one wearing a double crown, discovered by man in Egypt
The remains of two Ramesses II statues — one of which would have originally stood around 28 feet tall — were found by a villager in Egypt.
IP Saves the Day On Streaming
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Before we get started, I wanted to highlight a new idea I saw from Real Good AI, proposing a ratings system for AI use. (H/T to Anthony Kaufman’s article highlighting this.) It would look something like this: In general, I think that this is a solid, middle-ground solution that should appease both the pro-AI camp (who love AI) and the anti-AI camp (who wants to know if what they’re watching didn’t come from humans). Regardless of your feelings on AI/LLMs—I’ll never use it for my writing—transparency is often the best solution to many problems. In general, I think way more media outlets need to be using way more AI disclosures. My quick “Yes and...” to this idea: what about ads? In particular, I hate it when I see or hear ads that are obviously AI-generated, but a person or voice says, “I used this product”. AI doesn’t use products! Just today, I watched a YouTube ad where a “person” said they use some sort of rain wind chime...but that’s not a real person! They didn’t use this product. (Especially since the video of the wind chime itself also appeared to be AI-generated...) I believe most traditional advertising already has standards like this anyway.1 Okay, on to this week’s issue. We’re covering the week of 14-Sep, and then next issue, I’ll be fully caught up with Nielsen’s new release schedule. In the future, I plan to put out Streaming Ratings Reports each Monday after Nielsen’s Thursday releases. Overall, we had some big new shows this week, like Prime Video’s Reacher spinoff_, Neagley_, which is off to a big, big start, and Netflix’s latest in its Monster anthology, which is their largest opening since June and the second-largest since One Piece came out in March. All that, plus Slow Horses returns, the trio of returning shows (Lioness, Reacher and Ted Lasso) continue to dominate the top tens, Paramount+’s latest crime drama, a big whiff for a Netflix original film and a precipitous drop for Netflix film charts, all the flops, bombs and misses, and a whole lot more. Let’s dive right in! (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of September 14th to September 20th 2026. You can find a link to my terminology here.) Subscribe Television - IP For the TV Win Can I use the dirty word of entertainment journalism right now? IP. Shhh. Don’t tell anyone I said it. But IP works at the box office, and we’ve seen some evidence it works in TV too. Not as well, and not all the time—no absolutes here!—but often enough. And glancing at the Nielsen top ten…it worked this week! Take Prime Video, who has a monster hit in the crime drama Reacher. Would a spinoff work for that show? Yep! They binge-released Neagley, about a detective from the original Reacher series, and its eight episodes debuted to 29.6 million hours. Here’s how it stacks up to Reacher, one of Prime Video’s biggest shows: That’s great. Nearly as strong as Reacher’s opening! (Both shows started with eight, binge-released episodes, so this comparison is apples-to-apples.) Notably, Prime Video scheduled the debut of Neagley to overlap with Reacher’s most recent season, to help drive tune-in. Obviously, I love smart release strategies like that. And even though I wrote “obviously”, it’s not really that obvious, since streamers don’t often take advantage of natural overlaps like this_._2 Other data backs how well Neagley performed. It opened at second place on Samba TV for two weeks and got 51.7 million hours on Luminate. That’s the eleventh biggest opening on Luminate since May of 2024 and tied with Bridgerton’s third season opening. That’s a huge opening! Its IMDb is solid too, a 7.7 on 24K reviews. Netflix’s latest edition in the “Monster” series—which started with Jeffrey Dahmer and comes from Ryan Murphy—did well too, opening to 24.7 million hours. That’s the biggest opening for Netflix since I Will Find You in June, and second biggest since March. Unlike the Reacher series, this franchise is trending downward, though. The first Monster show—Dahmer - Monster—was giant. More than anything, I think this reflects that Netflix running out of extremely popular—if that’s the right word?—serial killers to feature. Still, the data says this is a very good opening. It made it to third place on Samba TV for two weeks. It also opened to 40.0 million hours on Luminate. That’s not quite as elite as Neagley, but still very, very strong. I’ll be honest: my priors coming into any given week are that IP works to help drive buzz for new shows, but TV shows need to stand on their own even more than movies, so they will succeed or fail based on their quality. But these two spinoffs definitely worked. Quick Notes on TV The top show, film or special this week? Football, again. Specifically, Prime Video’s season opener of Thursday Night Football. The games run long (three hours) but mainly a lot of people watch each game. That adds up to a lot of viewership. Paramount released the second season of MobLand on an unusual day for that service, a Friday! Often, they put their new shows out on a Sunday, as they did last year with a run of shows (Lioness, Tulsa King and Landman). MobLand didn’t make Nielsen in its first week, but on Samba TV it got to eighth and seventh place. Luminate had a smaller opening too, only 5.3 million hours. MobLand missed the Nielsen charts for its first eight weeks, so this season is off to a stronger start. (Bonus note: the first season streams on both Prime Video and The Roku Channel, but I only have it as Paramount+ on those charts.) I’ve mentioned a few times that foreign-language originals do lower numbers than English-language originals on Netflix most of the time. But I don’t usually emphasize what country those originals come from, and observationally, they tend to be from Western or Northern European countries, in general. So credit to Not a Stranger, a Turkish Netflix original, for breaking through on Luminate, getting to 7.9 million hours in its first full week on those charts. As I mentioned last issue, Crew Girl ended up making the Nielsen charts in its second week. That’s still a soft performance compared to many shows, but again this, one looks affordable. And if you’re curious, here’s how it stacks up to some other sports romance shows: We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… …about a new data source and how it drives streaming viewership… ...what reality show is struggling in its latest season…. ...what Netflix film bombed…. ...How Reacher, Ted Lasso, and Lioness are doing on the charts… ...what obscure sport put up great viewership numbers… …how far streaming films are falling… …all the flops, bombs and misses for the last week… …and more… ...please subscribe! We can only keep doing this great work with your support. If you want an idea of just how much content you’d get in a full issue, check out this older issue. Coming Soon! Next week, we’ve got a double issue, then we’ll be all caught up with Nielsen’s data. Yes! The goal is to have my report out on the Monday after I get Nielsen’s data. So next issue, I’m looking at East of Eden, The Great British Baking Show, a Willy Wonka game show (that people are upset uses AI, but viewers might not care), and a Cosby show spinoff reboot on Netflix, and Brothers on Apple TV (starring Woody Harrelson and Matthew McConaughey). That’s about it for TV, but who’s going to win the streaming week, The Breadwinner or Backrooms on streaming? Answer: Toy Story 5. Plus Netflix has a Unabomber film and a new Tyler Perry film, Teenage Sex and Death at Camp Miasma tries to repeat The Substance’s run on MUBI, and Paramount+ has Jackass: Best and Last. Long term, Netflix is remaking Lonesome Dove. I love this choice, but man, there are a lot of westerns on TV right now. And they’re making Sega TV shows, including a Crazy Taxi TV show and Sonic show with an “edge”.
A Massive Decompilation Community Is Shutting Down, Thanks to the Deluge of AI Decomps and Ports
If you've been on gaming Twitter at all over the last month, you're probably aware of a massive wave of people using AI to rapidly decompile, port and remix games. Well, that wave of AI decomps has forced a massive decompilation community to sunset.
LeBron James Believes the Miami Heat are 'Damn Good'
The NBA's oldest superstar breaks down why the Miami Heat's elite defense and revamped floor spacing, led by Giannis Antetokounmpo and Erik Spoelstra, make them legitimate Eastern Conference contenders.
RWJBARNABAS HEALTH NAMES DR. ERWIN WANG, MD, MHA, SFHM, SENIOR VICE PRESIDENT OF PHYSICIAN PERFORMANCE IMPROVEMENT
RWJBarnabas Health has appointed Erwin Wang, MD, MHA, SFHM, as Senior Vice President of Physician Performance Improvement. In this newly created role, Dr. Wang will lead physician-driven initiatives to enhance clinical quality, patient safety, and value-based care across the health system.
The best reason to care about Nvidia’s RTX Spark: ‘everything’ will run on Arm
Nvidia’s new laptops will run all your apps and games, the company claims.
"No Offense To Zelda" - Activision Exec Says Call Of Duty: MW4 And GTA 6 Are The Two Biggest Games Of The Year
How to p*** off Nintendo fans in four words
New Steam Update Puts Startup Times Back Ahead of Epic's Vibe-Coded Launcher
Epic Games released a preview of its rebuilt, "vibe coded" Epic Games Launcher on October 14, and took a direct shot at Steam while at it. Epic's own chart shows the new launcher cold starting in 5.47 seconds against 10.07 seconds for Steam, which the company bills as 46% faster. That lead...
James Talarico Raises Quarterly Record of $64 Million in Texas Senate Race Against Ken Paxton
The amount is the most that a Senate candidate has ever raised during that period, his campaign said, eclipsing his opponent in Texas, Ken Paxton.
WATCH LIVE: WGAL\'s 36th Senate District debate with candidates Malone, Jones
Democrat James Malone and Republican Tom Jones will meet today for a televised debate before the race for Lancaster County’s 36th Senate District.
76ers could explore an unexpected plan involving LeBron James
headlinephotos/Depositphotos Philadelphia 76ers consider James at center The Philadelphia 76ers are considering LeBron James as a possible backup center for the 2026–27 NBA season. Coach Nick Nurse discussed the option on October 7 following injuries within Philadelphia’s frontcourt. Nurse identified James among several players who could provide minutes at center when needed. James, who joined…
The ‘Call of Duty tax’ means games media doesn’t cover COD the way it used to, Activision says
Its large audience has “become status quo” and people forget the work that goes into each entry…
How 'Sunrise on the Reaping' landed its 'dream' cast
With up-and-coming actors working alongside Hollywood veterans in the new "Hunger Games" prequel film, "Sunrise on the Reaping" reflects a "dream" cast for its filmmakers.
Sun Belt Week 7 Biggest Matchups
Another fun week of Sun Belt football is approaching, and there are certain matchups that can have big implications down the road. Georgia State has been the biggest surprise in the Sun Belt, and a victory over James Madison could do wonders for its confidence. Troy and Louisiana is a marquee matchup for the West …
Maximum Entertainment AB (MAXENT_B) Funds Attached to Enforce SEK 160.9M Claim
Maximum Entertainment said the Swedish Enforcement Authority attached all funds in its SEB account to enforce an arbitration award claim totaling SEK 160,898,318 from a dispute with the sellers of Maximum Games.Material DetailsContext by AI AnalystThis is a late-stage escalation of a known arbitrat…
‘No offense to Zelda’ but GTA 6 and COD Modern Warfare 4 are ‘the two biggest games of the year’, Activision exec says
Modern Warfare 4 is out next week…
Valley Health System names Burkholder as VP of operations for ambulatory care
Valley Health System announced Oct. 12 that Wendy Burkholder was named vice president of operations for ambulatory care services.
Grand Theft Auto 6 launch trailer suddenly drops, showing a saucy shower scene, a tense police chase, and high-flying heists
Rockstar Games has released the launch trailer for Grand Theft Auto 6 today, which is a showcase of the hijinx players can expect come the 19th November.
Week 7 college football viewer's guide: With two top-10 matchups and four other top-25 games, get ready for an epic Saturday
Digital Brands Group Expands Sports and Entertainment Partnerships, Names Todd Kucinski Vice President of Strategic Partnerships for Sports and Entertainment
AUSTIN, Texas, October 15, 2026--Digital Brands Group, Inc. ("DBG" or the "Company") (NASDAQ: DBGI), a publicly traded company specializing in apparel and e-commerce, today announced that the appointment of Todd Kucinski as Vice President of Strategic Partnerships for Sports and Entertainment, a newly created leadership role focused on expanding year-round sports, entertainment, licensing and brand partnership opportunities across AVO’s growing portfolio of university relationships.
NVIDIA brings DLSS 4.5 controls to GeForce NOW, Ultimate members get up to 4X Frame Generation
GeForce NOW subscribers can now adjust DLSS 4.5 settings on supported cloud games. Ultimate members get additional controls through RTX 5080 cloud systems.
Riot Games has announced the end League of Legends Classic as an on-going mode, just three months after its release
League of Legends Classic will return with changes in the future, while microtransactions for Classic will be refunded.
Spartans Wire Big Ten Football Picks: Week 7
Check out our picks against the betting spread for each of the Big Ten games this week
MLB playoffs schedule: ALCS shifts to Cleveland
Thursday brings us two games on the postseason schedule, both of which had their start times altered due to bad weather in Cleveland. Game 3 of the American League Championship Series between the Tampa Bay Rays and Cleveland Guardians was originally slated for a 6 p.m. local start at Progressive Field in Cleveland (3 p.m. […]
Ohio State gets troubling injury news before massive Indiana showdown as Ryan Day faces difficult decisions
The Buckeyes are preparing for one of their biggest games of the season, but several important injuries could complicate their plans against Indiana.
A former Nintendo employee is auctioning a wealth of classic items, including the original Donkey Kong art
The art, one of 49 pieces up for auction, has an estimated value of up to $150,000…
New L.A. Opera music director, Domingo Hindoyan, begins with 'Carmen'
L.A. Opera's new music director, Domingo Hindoyan, who succeeded the company's longtime leader, James Conlon, makes his debut with 'Carmen.'
Lainey Wilson joins Mohegan Sun Walk of Fame
Lainey Wilson was inducted into the Mohegan Sun Walk of Fame during the resort's 30th anniversary celebration.
Where to watch Kansas basketball exhibition games: Schedule, channels, live streams for 2026 KU preseason
The Jayhawks have three home games to tune up for the regular season. Here's when and where to watch them all.
Golden State Warriors Announce Kristaps Porzingis Update Amid Health Issue
On Wednesday, the Golden State Warriors released a statement regarding Kristaps Porzingis amid his absence due to an undisclosed health issue.In a press release via the Warriors’ official website, the franchise addressed the situation surrounding Porzingis.“Golden State Warriors forward/center Kristaps Porziņģis, who missed training camp and the team’s first five (5) preseason games due to […] The post Golden State Warriors Announce Kristaps Porzingis Update Amid Health Issue appeared first on H
Penguins’ Nick Robertson Decision Confounds After Maple Leafs Trade
The Pittsburgh Penguins made it a point this offseason to acquire Nick Robertson from the Toronto Maple Leafs. And early in the year, the Penguins showed how much they like Robertson — they gave him time on the first line with Sidney Crosby. Now, though, Robertson has apparently been demoted in recent games. His minutes […] The post Penguins’ Nick Robertson Decision Confounds After Maple Leafs Trade appeared first on HEAVY.
Recap: Sporting KC falls at league leaders Nashville SC
Sporting Kansas City (6-19-4, 22 pts.) fell to a 4-0 defeat against Supporters’ Shield leaders Nashville SC (19-3-6, 63 pts.) at GEODIS Park on Wednesday night. Nashville took a three-goal lead into the halftime interval before adding a fourth in second-half stoppage time to seal the points. Balancing three games
LA28 still not prepared for Cultural Olympiad, critics say
A state legislative hearing Wednesday revealed that L.A.'s plans for its Cultural Olympiad are woefully behind schedule as the LA28 Summer Games approach.
Vietnamese scientist wins ASEAN-US Science Prize for Women
Associate Professor Ha Thị Thanh Huong graduated with top grade in biotechnology from the University of Science under Vietnam National University, HCM City.
From pallets to presents, Ames entrepreneur builds mystery box business
Two years ago, Jami Tharp was scrolling through TikTok when a trend caught her attention: mystery boxes. She ordered a few from Amazon, curious to see what would arrive. Soon, she started thinking bigger, buying wholesale pallets of merchandise and creating her own mystery boxes. Today, Tharp runs J&O Mystery Box Co., an online business...
Dodgers player slams ‘soft porn’ ads during MLB postseason games
The Sydney Sweeney Novig ad has gone viral for the “creative” way it uses her fame and beauty to advertise a brand new gambling platform. But at least one Dodgers player isn’t happy that the ad, and others like it, are impacting families trying to enjoy the MLB postseason. Dodgers outfielder Alex Call replied to…
Talarico criticizes Israel’s actions in Gaza, backs two-state solution
James Talarico, the Democratic candidate for Texas’ Senate seat, addressed the nuances of a voter’s question about rising antisemitism and his stance on Israel. “I have deep love and respect for the Jewish people, for the Jewish scriptures,” noting that he learned about them from a local rabbi and not from a Christian perspective.
Talarico refutes skeptics at CNN Town Hall
Jeff Zeleny breaks down Texas Democrat James Talarico’s performance at a CNN Town Hall, where voters questioned him on religion, abortion and more.
Bay Area Science Festival set for Saturday; free event to feature games, robots, animals and experiments
13th annual gathering at UC San Francisco Mission Bay Campus showcases innovation and research, with a focus on kids
Layoffs and business closures loom as tens of thousands of skill games become illegal
Joe Rocca’s business effectively ended Wednesday as the enforcement of Pennsylvania’s skill games ban began. Rocca, owner of Rite Touch Distribution...
Xbox Reportedly Surveys Users On Return to Full Exclusivity for its Games
Xbox has reportedly surveyed players on how they would feel about a return to console exclusivity for all of its games, with the exception of Call of Duty.
James Spader didn’t like Ultron’s ‘A--hole’ “VisionQuest” introduction until he saw his family’s reaction
“I love it when I’m proven wrong about something,” the actor said.
James Orloff: Trust and craftsmanship sustain a family business
James Orloff shares leadership lessons and practical business advice from 60 Ideas in 60 Minutes, hosted live on Sept. 29, 2026, for Central Valley read.
Big Top Xtreme Opens in Pine Bluff Bringing Family Entertainment and New Attractions After Six Years of Development
Big Top Xtreme officially celebrated its grand opening in Pine Bluff on Wednesday, October 14th, marking the completion of a six-year effort to transform a former property into a family entertainment destination featuring go-karts, miniature golf, paintball, arcade games and Big Banjo Pizza. City officials, […]
LeBron James Speaks on Knicks’ Chances to Become Repeat Champions
James gave the defending champions plenty of credit on his podcast this week.
"Programming is hard": Epic Games leans on "vibe coding" for its new Launcher app
But the new "Preview" app "will have some bugs," Epic warns.
SAIC taps new CFO, civilian biz leader
SAIC names new CFO and permanent EVP in charge of its civilian business group. SAIC names new CFO and permanent EVP in charge of its civilian business group.
Ubisoft plans cuts at German studios, adding to wave of workforce reductions
Ubisoft is planning to reduce its workforce in Germany, where it operates a trio of studios, by about 100 workers, Game File has learned. The company wants to offer employees buyouts to, should enough people accept, avoid having to lay anyone off. “In Germany, we initiated discussions with the Works Council last week regarding a proposed voluntary departure plan across Ubisoft Dusseldorf, Ubisoft Berlin & Ubisoft Mainz,” a company rep told Game File. A “works council” is a union-like group representing employees. “The voluntary plan is the primary measure being proposed to support the intended organizational changes,” the Ubisoft rep added. The company declined to confirm the scale of the potential headcount cut. Of the impacted studios, Mainz might be the best known to the public. It leads development of the Anno series and shipped the well-reviewed strategy game Anno 117: Pax Romana in November 2025. Berlin and Dusseldorf operate as support studios within Ubisoft’s creative network. Berlin recently supported the development of Rainbow Six Siege and the Rayman Legends Retold remake. Dusseldorf also contributed to those projects, as well as The Settlers and Ubisoft-branded escape rooms. Dusseldorf is the biggest of the three studios, with some 400+ workers, compared to just over 100 at the other two, a source familiar with the reductions and the teams told Game File. More than half of these new reductions of about 100 people are expected to happen at Dusseldorf. The planned cuts were announced at a town hall for the German studios on Tuesday of last week. In an email follow-up, the studio group’s managing director, Benedikt Grindel, said the cuts were intended to “best position our German studios for the future... with a clearer focus on their role, capabilities and organizational setup needed for the work ahead.” The email was an echo of the past. In January 2025, Grindel had emailed the Ubisoft developers in his region (or studio “zone”) to explain that a round of 185 cuts at the time, including about 65 at Dusseldorf, were “essential to improve our operational efficiency and ensure the long-term sustainability of our studios, the zone and the company.” A half-decade of continued job cuts Ubisoft has been aggressively cutting its headcount for years. At the end of September 2022, it had 20,729 workers. By the end of March 2026, that total was down to 16,590. Studio management is trying to trim costs as it grapples with a changing industry and a drought of releases, let alone hits. The company announced earlier this year that it had reduced its costs since 2022 by “nearly €325 million” ($362m) and planned to lower them through 2028 by another €180 million ($200m). In June the company said it was closing down its Winnipeg and Belgrade studios and cutting roles in its Barcelona team. Even commercial and creative success hasn’t spared studios from this ongoing company-wide contraction. As Game File was nailing down details around the proposed cuts in Germany, Ubisoft management was informing workers of cuts in its Singapore studio, which shipped a hit remake of Assassin’s Creed IV: Black Flag this past July. Some 70 positions in Singapore are being eliminated “to align the studio with upcoming production needs,” per a company rep’s statement to Game File. In early 2024, a large team in the Singapore studio launched the multiplayer pirate game Skull & Bones. It performed poorly but has been supported with regular content updates since. Many of Ubisoft’s studios around the world are heavily subsidized via regional grants and tax breaks. Singapore had been among them for years, but received no such local assistance in the 12 months ending this past March. News of the Singapore cuts broke today alongside word that Ubisoft is also proposing the closure of RedLynx, pending negotiations with officials. The Finnish studio behind the motorbike series Trials was founded in 2000 and sold to Ubisoft in 2011. As reported by VGC (and corroborated by Game File), Ubisoft management told employees it could not come up with a new, sustainable assignment for RedLynx. The 2025 workforce at Ubisoft Dusseldorf were straight-up cuts. This time, Ubisoft is hoping the reductions at its trio of German studios will largely come from workers taking a payout to leave. The company offered such voluntary dismissals at its Massive Entertainment studio (The Division) a year ago. For the German studios’ buyouts this time around, Ubisoft and the Works Council had discussed a formula that’d pay a worker’s monthly salary multiplied by 1.5 and by the number of years they’ve worked at the company, according to Game File sources. The formula is still subject to negotiations with the Works Council and has not yet been part of an official offer to workers. It could be adjusted up or down, and it could be supplemented with additional bonuses. Asked about the floated payout formula, a Ubisoft rep told Game File, “The terms of a potential voluntary departure program remain subject to negotiation with employee representatives. No final agreement has been reached, and we won’t comment on specific proposals while discussions are ongoing.” Game File is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Subscribe Item 2: Epic’s AI adventures Epic Games (Fortnite, the Unreal engine) is all-in on using AI to try to transform the way it makes video games and game-making tools. It’s leaders appear to be undeterred by any resistance among gamers and some game developers around generative AI—and instead emboldened by advances, particularly in AI-assisted programming. A recap of the last three days: On Monday, Bloomberg reported that Epic management told workers last week that development of an upcoming game combining Star Wars and Marvel characters would be “AI first.” Employees would be expected to use AI models such as Claude to code the game. A manager told Epic’s developers there would be “[n]o more hand-written code” and that art for the game would be “generated with full AI workflows,” per the outlet. Just ahead of that story running, Epic founder Tim Sweeney tweeted: “We have a huge pivot underway here at Epic, moving developers around to retool for maximum AI acceleration. The aim isn’t to do the same stuff with fewer people, but to enable everyone here to build MORE and BETTER stuff, and to bring the benefits to all teams using Unreal.” In a follow-up, Sweeney predicted that most game development processes would be at least three times faster a year from now than they were in January 2026, thanks to AI. To a person on X who told him he was failing to read the room, Sweeney said: “Much of the room wants it to be 2016 again, but it’s not. Our job, as the provider of tools and technology to much of the industry, is to design for the present that is and the future that will soon be.” On Wednesday, Epic announced it was releasing a faster launcher for its Epic Games Store marketplace. It did so by stating in a blog post as clear as could be that the launcher is an AI-enabled, vibe-coded project: Programming is hard. So, instead of doing that, we vibe coded a new Epic Games Launcher that’s way faster and more responsive than the current one, and has a new look. Programming is hard? That was unexpected phrasing from a company founded by a legendarily great programmer. Back in 2011, Sweeney told me that he’d picked up programming quickly as a kid and rejoiced at the power it gave him. “I could look at any program that anybody else had written and, with enough effort, build something cooler.” Item 3: The Xbox Labs experiment (and one of the people behind it) Microsoft’s Xbox division, which is flooding the zone with announcements lately, yesterday revealed a new internal tech-tinkering team called Xbox Labs. In the words of Xbox boss Asha Sharma Labs is “a small group of game makers, engineers and scientists whose job is to turn emerging ideas into things our players and developers can experience.” Conventional wisdom coming out of the announcement is that Labs is a team that’ll focus on ideas driven by generative AI. In her announcement, Sharma cited some of the dizzying achievements in tech and gaming over the past month as AI agents and other AI tools have been deployed to swiftly figure out how popular games work, then rebuild them and mix them up. She mentioned seeing ”games rapidly decompiled and rebuilt to run on hardware they were never originally designed to support” and said “[p]erhaps more surprisingly, we’ve seen many of the biggest games in the world have been remixed into the source code of another.” (Minecraft plus Elden Ring, for example, or Fortnite + Super Monkey Ball + Overwatch + Diablo + others.) Sharma also cited the work of Windows PC games being ported to run in browsers, a seeming reference to a recent AI-assisted fan port of Halo. Or perhaps Call of Duty or GTA. Sharma didn’t use the specific term “AI” in her memo, but she came close, citing AI “agents” and their potential for game-making tools that Labs could help craft: I think XBOX has an important role to play here. Coding became the first major workload for agents because they can write, run, and test software. Games share many of those same properties, and people spend more than 72 billion hours a year playing XBOX games, roughly five times the estimated time spent writing code worldwide. We’ve spent 25 years learning how to make great games, and I want our game makers to help shape what these new technologies make possible. As we learn, we’ll share the tools we build with developers across the industry, just as we always have. When I asked an Xbox rep if Labs was an AI-centric team, they said genAI was not the focus, describing it as having a broader mandate for using new tech in new ways in gaming. As an example, they pointed to Xbox’s recently launched disc-to-digital gaming usage rights program. Microsoft didn’t specifically name anyone involved full-time in Xbox Labs yesterday, but on social media and LinkedIn, I spotted Adrian Mato IDing himself as leading the creatio of tools at Labs and talking up the launch. Mato first caught my attention in late September, when he said on X that he was “starting to build a new team at Xbox focused on products and tools for how games get built and distributed as agentic tools become more capable.” At the time, he framed AI-based tools as a supplement to traditional game dev tools. “I don’t think we need to replace them,” he said. Since then, he’s publicly shown interest in AI and in games. He’s recently spent some of his X feed marveling at the power of AI agents and praising the lighting in the latest Gears of War. Following the Labs announcement yesterday, he enthused about the Xbox Labs’ stylish landing page. He wrote: “We built some fun tools to art-direct shaders in real time, experimented with interactive ASCII art, and sprinkled in lots of tiny details. “Move your mouse to leave a colorful trail that reveals the original footage, or interact with the video to trigger bursts of particles. “A lot of love went into making it all feel just right. “More to come”
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How the Zelda Ocarina of Time remake changes the classic game’s script
At the start of the iconic 1998 Nintendo 64 game The Legend of Zelda: The Ocarina of Time, our playable hero Link wakes up in his tree cabin, heads outside and is greeted by his friend Saria. “Yahoo! Hi, Stotil!" she says. In other people’s copies of the games, she might say “Hi, Link!” or “Hi, Brick!” or use whatever other name the player was allowed to input when first launching the game. The more important point is that she starts with a “Yahoo!” In Nintendo’s 2011 remake of Ocarina of Time for the 3DS handheld, Saria greets Link with that same word. But for the 2026 Switch 2 re-remake of Ocarina of Time, out November 5, Saria’s salutation has changed: “Hello, Link!” she exclaims. There’s no “Yahoo” to be heard. Last month, in an official Nintendo video preview, Zelda series producer Eiji Aonuma described the remake as a “faithful interpretation using modern technologies.” Faithful means the gameplay hasn’t changed much. Dungeons, quests, and just generally what you do in the game doesn’t seem to have changed, not based on what Nintendo has shown nor the hour of the game I played in New York City a couple of weeks ago. The graphics have been overhauled. The controls have been tweaked. Players can now manually control the camera and make Link jump with the press of a button, both notable differences from the original 1998 design. But Link’s journey appears to take the same path, with the same obstacles in its way. The remake’s biggest alteration to Ocarina of Time that I’ve spotted so far just might be the script. About the game’s story, Aonuma said in September, “We’ve added quite a lot of new dialogue for the characters, so that their personalities shine even more.” Earlier this month, I played a chunk of the Ocarina of Time remake at a Nintendo showcase. In the game’s earliest moments, I made a point of talking to characters and recording what they said. I found the script to be more colorful, more natural in its phrasing, more careful to establish its characters, and certainly more wordy even with the removal of that one “Yahoo!”. I’ve got some very early-game examples, so you can judge the new writing for yourself.
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Air Innovations has grown from a small local manufacturer into a global business, selling its products in 74 countries organizations. Some of its clients include NASA, Blue Origin and SpaceX. By Stefan Yablonski [caption id=attachment_11117 align=alignright width=450] Michael Wetzel, president and CEO, and his father, Larry, who currently is an adviser to the board of directors. Larry served as the chairman of the board until 2024, when the company was acquired by Altus Capital Partners, a private equity firm.[/caption] Air Innovations in North Syracuse hopes to add more employees and possibly even expand its facility in the near future. The company is a global leader in designing and building environmental process control systems for applications that can’t be addressed with standard HVAC equipment, according to Michael Wetzel, president and CEO. “We customize solutions for temperature, humidity, filtration and pressurization, with additional capabilities in direct-expansion, chilled-water and thermoelectric technologies. Our business now is entirely focused on specialty or niche markets.” Air Innovations celebrated its 40th anniversary on Sept. 18, marking four decades of doing business, manufacturing products and growing in Central New York. In the beginning [caption id=attachment_11138 align=alignright width=451] A worker, Ezzy Salehi, tests a Wine Guardian condenser unit at Air Innovations.[/caption] “A guy by the name of Jim Kelley started the business [known as Floratech] in 1986. It was focused on refrigerated display cases for supermarket fresh flowers,” Wetzel said. “My father [Larry] started Clean Room Technology in the early 1980s, then sold that to a French company called Clestra Cleanroom. “My father and I bought Floratech in 1996 — 30 years ago, 10 years after it was started. Then in 1999, Floratech bought a portion of Clestra and their building. At that point everything was still called Floratech. But, as that was not reflective of the diversity of the business, we rebranded as Air Innovations in 2001.” The company rebranded to pursue a strategy of diversification in specialty HVAC systems. Wetzel explained that since then, it has become a trusted global partner, earning the President’s “E” Award for Exports and securing contracts in the most demanding fields, including aerospace, defense and semiconductor manufacturing. Air Innovations has grown from a small local manufacturer into a global business, selling nearly 70,000 units in 74 countries and territories and developing custom environmental control systems for companies and organizations including NASA, Blue Origin and SpaceX. “We work with all the big names you ever heard of and some you never heard of,” Wetzel added. The Wetzels sold the business two years ago to Altus Capital Partners, a private equity firm focused on control investments in lower middle-market, niche manufacturing companies in North America. Founded in 2003, Altus Capital Partners’ headquarters is in Wilton, Connecticut, with an additional office in Lincolnshire, Illinois. “They are an equity firm. Both my father and I both maintain a small minority share. I am going to continue to be involved. I call myself a part-time CEO. I will continue that role for the foreseeable future; I don’t see any change there.” Building to the future “We are at 58 employees right now, which is a little bit down. We had a high of 70. That moves along with the activity we have,” Wetzel said. “We’ll start ramping up here in the fourth quarter into next year. More than 20% of our employees have been with the company for more than a decade. “I am fairly certain that sometime in the next several years we are going to have to enlarge the footprint of our facility and for sure we are going to have to add employees. We already are. We are probably going to have to add five or six people next year. We are always in the market for HVAC technicians; we always need those.” Air Innovations will remain in Central New York, with its current workforce staying in place, he added. “I believe the primary driver of our success over time is the diversity of our business which is a direct result of our willingness to tackle new challenges,” Wetzel said.
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