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Tomb Raider Chronicles - AMAZON GAME STUDIOS REPORTEDLY DELAYS TOMB RAIDER CATALYST TO 2028
Amazon Game Studios has reportedly delayed Tomb Raider Catalyst until 2028, according to comments made by Amazon Games boss, Jeffrey Gattis, during an interview with The Game Business on the topic of Amazon's cloud streaming service, Luna, coming to Prime Video.
PSN Down But Slowly Recovering After Amazon Web Services Outage
Not quite full health yet
To negotiate with Iran, understand it first
Western countries assume Iran’s actions are aimed at them. But something else is going on.
30-plus business closures this year have reshaped Fargo-Moorhead
More than 30 businesses have closed across Fargo-Moorhead through July 2026. Here's a recap of the closures and what has moved into some of those spaces.
'The Odyssey': Stop saying it needs to be watched in Imax 70mm
With 'The Odyssey,' Christopher Nolan put a spotlight on Imax 70mm and the hierarchy of premium formats. Which is applaudable, but not a future theatrical business model.
Video: Scientists watch orcas ram a sunfish so hard it explodes
Marine biologists off of Baja California recorded one orca teeing up another to smash a sunfish into pieces. Scientists say there could be a reason for this behavior — or it could be just for entertainment.
Democrats to finalize their 2028 presidential nominating calendar, led by more diverse states
Democrats are expected to recommend the states that will hold the first presidential nominating contests in 2028, likely cementing a calendar that moves away from Iowa and New Hampshire in favor of more racially diverse states
McConnell’s Absence is Grinding Some Senate Business to a Halt
Farm bill and government funding negotiations are at a standstill without Sen. Mitch McConnell, with just 10 legislative weeks left this year.
Sophie Cunningham: 'Biological men' don't belong in women's sports
Indiana Fever guard Sophie Cunningham, who is sometimes referred to as 'MAGA Barbie,' has doubled down on her opinion that 'biological men' shouldn't participate in women's sports.
Hunter hunting.
Amazon’s Blade Runner streaming series has been in the works for ages, but it’s starting to feel a little more real. Entertainment Weekly just dropped the first images from the show, featuring stars Michelle Yeoh and Hunter Schafer, while also confirming that Blade Runner 2099 is expected to come out this year. [Image: https://platform.theverge.com/wp-content/uploads/sites/2/2026/07/Hunter-Schafer-as-Cora-in-Blade-Runner-2099-Credit-Clay-Enos-for-Prime-2763-07172026-146c1bfb01944712ae548b76600b0ab4-1.webp?quality=90&strip=all]
Wisconsin absentee voters seek court ruling allowing them to cast new ballots
Three voters supported by the Wisconsin Democratic Party have filed a lawsuit against the state elections commission, seeking a ruling that would allow for voters who have already returned their absentee ballots to void those and request a new one
In Israel, a strong challenger for political change
Israel’s longest-serving prime minister, Benjamin Netanyahu, is facing a major political test this fall. After three years of war and growing public frustration, a former military chief is emerging as an unlikely challenger, offering voters a different vision for the country’s leadership. We look at how an outsider with deep security credentials is tapping into a desire for change — and what his rise could mean for Netanyahu’s political future.
Cassidy shifts on CDC nominee, citing change to disputed autism page
But the page’s core claim still suggests a long debunked link between vaccines and autism.
Reflecting the Real Faces Behind the Physical Sciences
AIP’s Faces of the Physical Sciences initiative is building a richer visual story of the researchers, educators, and students behind scientific progress. Your images can help preserve that story and determine who gets to be seen.
Arts and Entertainment lineup for July 24-Aug. 3
Note: For a complete list of calendar events from around Garfield County and the Roaring Fork Valley, visit postindependent.com/entertainment/community-calendar. 55th Annual Mountain Fair What: The event of the summer throughout the Roaring Fork Valley will...
Maine’s Bet on the Progressive Platform
Maine Democrats have coalesced around Troy Jackson, a progressive former state senator who lost a gubernatorial election earlier this summer, to replace Graham Platner on the Senate ticket. Also: A new slate of Black officials is poised to lead some of Maryland's biggest counties.
Wilmington announces business and economic development chief
The city of Wilmington announced on Thursday the hiring of Louis Starks as its new business and economic development manager. According to a news release, the role focuses on strengthening Wilmington's business ecosystem, supporting entrepreneurship and advancing strategic economic growth. "In this role, Starks will collaborate with residents, local businesses, community groups, educational institutions and regional partners to promote investment, workforce development, and innovation for businesses of all sizes," the release stated. "He will also help connect small businesses with City procurement opportunities, cultivate public-private partnerships, and lead initiatives that promote long-term economic vitality." Starks has more than 20 years of experience in economic development, urban planning, housing finance, workforce development and public policy, according to the release. Most recently, he served as manager of business development for Oakland County, Michigan, "where he led teams focused on business retention and expansion and financial services for one of the nation's most economically diverse regions. During his tenure, his teams supported billions of dollars in business investment initiatives while helping create thousands of jobs," the release stated. He holds a law degree and master's degree in urban and regional planning from the University of Iowa, as well as a bachelor's degree from Duke University. He is also a Certified Economic Development Professional. Starks is expected to begin his Wilmington position on July 27. “Louis has built his career around helping individuals, organizations and communities reach their full potential,” stated city manager Becky Hawke in the release. “Whether supporting entrepreneurs, managing complex redevelopment projects, or bringing together public and private partners, he has consistently focused on creating opportunity and delivering results. He understands that a strong economy creates opportunities for everyone. By supporting local businesses and fostering innovation, his work will help ensure the benefits of Wilmington’s growth are felt throughout the community, creating jobs, strengthening neighborhoods, and improving quality of life for residents.”
Amazon puts Luna cloud-streamed games like Fallout 4 inside Prime Video
Watch Fallout, then play Fallout.
Arts & Entertainment Agenda, July 25 to 30
‘Living Lines: Contemporary Native Voices,’ exhibition on view Casterline|Goodman Gallery is hosting “Living Lines: Contemporary Native Voices,” which opened July 20 at 611 E. Cooper Ave. It’s a landmark group exhibition featuring works by Cara...
Chris McDonald in frame to be UK science minister
MP appointed to new business and science department has industrial research background
Amazon and Microsoft pivot cloud gaming strategies to target different players
Amazon is bringing Luna to the Prime Video streaming service, while Microsoft will test an ad-supported streaming of titles that people own.
Amazon is bringing games to Prime Video
Amazon is hoping the addition of games can turn Prime Video into a one-stop entertainment destination, borrowing a strategy from Netflix, which has increasingly embraced party games over the past several years.
House again passes resolution seeking to halt military action in Iran as some Republicans defect
The House has narrowly passed a resolution to halt U.S. military action in Iran, sending a warning to President Donald Trump for the second time as the war has escalated and the future of the conflict is increasingly uncertain
PS5's War for Attention Finds a New Foe with Games on Amazon Prime
Here comes a new challenger
Entertainment this week: Shakespeare, edible plants, and more
Friday, July 24 9pm Kilowatt Hours – Bar of America, 10040 Donner Pass Rd.. Additional dates: 7/24, 7/25. For more information, visit https://www.barofamerica.com/calendar.html or call 530.587.2626. Classical Tahoe – 7-9 p.m., Ricardi Pavilion at the...
Amazon Prime Video Adds Video Games to Bundle Through Luna
The Amazon Luna gaming platform, which had been included in the larger Prime offering, will now be baked into Prime Video too.
House Republican accuses Smith of lying about Trump probe and refers him for possible prosecution
A key Republican lawmaker says he believes that special counsel Jack Smith may have lied to Congress while testifying about his investigation of President Donald Trump and that the Justice Department should consider prosecuting him
This AI tool promises a 'second pair of eyes' to clinicians. Did patients benefit?
Medical workers in a Nairobi clinic used an AI tool to check their work. A new study evaluates the result.
Why health officials do not have a good handle on the current Ebola outbreak
To get slightly ahead of the virus, health officials need to quickly identify people at risk of infection, a practice known as contact tracing. That's a challenge in the Democratic Republic of Congo.
'The Merry Wives of Windsor Cove' review: A Shakespearean surf comedy
Eli Simon directs 'The Merry Wives of Windsor Cove,' a musical adaptation of Shakespeare's comedy that's part of this summer's New Swan Shakespeare Festival.
Schiff calls out Trump's corruption, warns against complacency
In a floor speech, California's senator plans to assay the president's conflicts of interest and offer a prescription for cleansing once Trump leaves office. He warns against numbness or complacency.
Inside Amazon's push to lower Alexa AI costs
Internal documents show Amazon worked to lower Alexa+ AI costs by reducing the use of Anthropic models and getting more work from every GPU.
The White House pushes healthy eating. It cut a landmark nutrition education program
Nutrition advocates and public health experts are mystified by the decision to eliminate SNAP-Ed, given the Trump administration's embrace of the Make America Healthy Again agenda.
Firms Gain Advantage by Treating Hiring as a Business Decision
Businesses need both in-house and outside counsel who understand how employment decisions affect competitive advantage and help them build their talent strategy, says Stinson’s Dawn Valdivia.
FDA reviews peptide injections favored by RFK Jr. and wellness influencers
Federal health advisers are meeting to review a group of controversial chemicals called peptides
Health inspectors check food safety at Milwaukee Night Market
TMJ4 went behind the scenes as Milwaukee health inspectors checked food vendors at the city's first Night Market of the year.
Weekly Entertainment Report: Live music and lively arts, July 23-26 » Nashua Ink Link
Mi-Me-Ma-Mo-Music - altogether now (we're warming up for a weekend of great music!)
Immigration sweeps in L.A. cost businesses millions in revenue, UCLA study finds
Researchers found there were 46,000 fewer customer visits among formal businesses within half a mile of nine documented enforcement sites and an estimated $3.16 million in accumulated revenue losses during the two weeks after enforcement activity.
Standoff with Iran prompts a nuclear deal with Saudi Arabia
The Saudi deal stoked surprise and immediate concern across Washington, as well as in Israel, itself a nuclear power that has long feared an atomic arms race could grip the region.
UFL is hiring a head of business operations for seven of its teams (but not Birmingham)
The UFL is in its offseason, and the UFL offseason a year ago was an occasion to move three teams of the eight teams.
Liverpool primed for business: Bezos, Bhatia and the next steps at Anfield
Fenway Sports Group looks to be locked in talks with a consortium led by the son-in-law of Lakshmi Mittal while the Amazon founder has now been linked
kreativschock Celebrates More Than 15 Years in Business, Reinforcing Its Position as a Top Web Design Agency in Göttingen
Göttingen, Germany, July 22, 2026 (GLOBE NEWSWIRE) -- kreativschock WebDesign & Digitalagentur celebrates more than 15 years of hands-on pra...
Sony and Alamo Drafthouse are reopening Hollywood's Cinerama Dome
After a six-year closure and an uncertain future, the Cinerama Dome is back. Sony Pictures Entertainment and Alamo Drafthouse are restoring the historic theater and plan to reopen it in early 2028.
Clint Reilly, influential California political consultant, dies at 79
Reilly ran successful campaigns for California's most recognizable politicians, including Dianne Feinstein, Barbara Boxer and Nancy Pelosi. He later turned his attention to real estate and local media
France had 5,700 more deaths than usual during its June heatwave, health officials say
France experienced at least 5,700 more deaths than usual during a historic heatwave last month, according to the public health agency
Tim Hennessy won't be a full-time UND employee anymore, but still might call hockey games
UND is moving its hockey play-by-play position under Fighting Hawks Sports Partnerships.
Pasadena businesses swelter after copper wire thefts wreck ACs
These days, the temperature inside the kitchen at Sweet Red Peach bakery is at least 93 degrees.
Messy primaries plague both major political parties, causing chaos and confusion in the midterms
As midterm campaigning heats up, both major political parties face unexpected challenges
Science Corp. launches Prima vison-restoring BCI implant in Europe
Science Corporation announced the European commercial launch of its Prima brain-computer interface (BCI) implant for vision restoration.
Analysis | How a Democratic candidate’s volatility could shape a key Senate race
Troy Jackson has a tough road ahead.
Trump-backed candidates, 2020 election deniers, win Arizona primaries
The primaries set the field for what are expected to be heated contests for Congress and governor in a swing state this fall.
Does the science of peptides live up to the hype?
Synthetic peptides are getting some serious hype, from fitness influencers on your FYP to people seeking new options for chronic conditions. And while the human body already makes peptides, like insulin and the hormone oxytocin, most of the viral synthetic peptides are not approved by the Food and Drug Administration. Scientists say that raises some big concerns about safety and efficacy. So ahead of this week’s FDA meeting to discuss seven commonly used peptides, we get into the science with health reporter Sarah Boden.Interested in more science behind health trends? Email us your question at shortwave@npr.org.Support public media with NPR+ and enjoy perks for over 25 podcasts like this one. It includes perks like bonus episodes, early access, archive access, curated playlists and sponsor-free listening. Learn more at plus.npr.org.
2,000 volunteers join a painstaking effort to restore massive skeleton of prehistoric predator
More than 2,000 volunteers are helping Polish scientists restore a Mastodonsaurus skeleton
Staying in a job for the health insurance? About 1 in 4 Americans do, a survey says
About 24% of U.S. employees stay in unwanted jobs just for health insurance, a report out Wednesday finds. Up significantly since 2021, the uptick in "job lock" is a concerning sign for the U.S. economy.
House passes bill to fund the government until after midterm elections
Senate appropriators are working on a different version of a stopgap bill with the aim of attracting some Democratic support.
Louisiana Rep. Cleo Fields won't seek reelection after Democrat's seat was redrawn
Democratic U.S. Rep. Cleo Fields says he won’t not seek reelection to his redrawn Louisiana congressional district
U.S. measles cases hit 35-year record with months left in 2026
Data from Johns Hopkins University’s U.S. measles tracker shows that the nation reported 2,295 cases as of Tuesday. That count surpasses last year’s total of 2,289 cases.
President Donald Trump to travel to Michigan ahead of swing state's primary election
President Donald Trump is expected to rally in Oakland County on Monday as early voting begins in Michigan’s Aug. 4 primary
Eastpointe business owner billed $776 for police response after crash
A business owner says she was shocked to receive a $776.49 bill from the Eastpointe Police Department for emergency response services following a crash in May that police say she was at fault for.
Health: Searching For The Source Of Cyclospora
You may have heard of a parasite that’s causing some gastrointestinal distress.Cyclospora has sickened thousands of people across 34 states this summer – more than six times the number reported at this point last year. The CDC has linked a major cluster to shredded iceberg lettuce at Taco Bell in some states. And Taylor Farms de Mexico has now pulled all of its iceberg lettuce from the U.S. market despite an FDA finding that reports that its product contained the parasite were a false positive.We answer your questions about what cyclosporiasis is, how you get it, and why investigators have had such a hard time finding the source.Find more of our programs online. Listen to 1A sponsor-free by signing up for 1A+ at plus.npr.org/the1a.
Katie Porter ‘done for now’ with politics, will become book influencer
The former Democratic congresswoman plans to offer "book recommendations, book ideas and author content.”
Penn College receives $1.5M state grant for Schneebeli Earth Science Center
Pennsylvania College of Technology is the recipient of a $1.5 million state grant earmarked to enhance facilities at the institution’s Schneebeli Earth Science Center in Clinton Township.
There’s a right way to regulate drugs. Kratom is no exception.
Kratom, social media use in teens, New York's data center moratorium and more, in readers' eyes.
2 large hospital systems just announced a new partnership in Colorado
Under the proposed affiliation, AdventHealth will take over operations of three Intermountain Health hospitals.
Sony Music Entertainment files new lawsuit against AI startup Udio
Sony Music Entertainment on Monday filed a new lawsuit against AI startup Udio, alleging the company infringed on the copyrights of more than 30,000 recordings.
New Skipper Science App program to fill data gaps in Bristol Bay sport fishery
In all Alaskan fisheries, good data is a critical part of management. But the collection of that data doesn't have to be left to just scientists. Within Bristol Bay's sport fishery, there's a new way for guides to report their catches and observations, helping build a robust record of Bristol Bay catches.
Is that food really made with 100% avocado oil? Likely not
A new study finds that consumers who are paying a premium for foods advertised as made with avocado oil are probably not getting what they think they're buying.
Appeals court upholds White House adviser Peter Navarro's contempt of Congress convictions
A federal appeals court has upheld White House adviser Peter Navarro’s convictions for defying a subpoena for records from the House committee that investigated the Jan. 6, 2021, attack on the U.S. Capitol
Amazon's Leo satellite venture names first finance VP
Amazon's Leo satellite business names Mike Recupero as its first VP of finance, signaling its growth as an independent entity.
Court says conservative think tank can get Biden audiotapes
The audiotapes informed a special counsel report that called Biden an ‘elderly man with a poor memory.’
A Massive Flow of Rock and Mud Tumbled Down Mount Rainier Centuries Ago. Scientists Pinpointed Its Date to Better Understand the Volcano's Complex Threats
In a recent study, researchers dated a historic lahar called the Electron Mudflow to the summer of 1507, establishing a way to determine when past geologic events around the Puget Sound occurred
Trump's 50% Canada tariffs risk higher prices and fresh political fallout
President Donald Trump has imposed 50% tariffs on most Canadian goods, declaring that Canada has unfairly discriminated against American autos, alcohol and dairy products
Kris Rehm elected Master in Hospital Medicine
Kris Rehm has been elected a Master in Hospital Medicine by the Society of Hospital Medicine, one of the organization’s highest honors.
Quest for research answers takes undergraduate student to Japan
Kaylin Lamaute has been spending the summer finding answers to her fascinations in materials science and engineering through the Adopting Sustainable Partnerships for Innovative Research Ecosystem (ASPIRE) program, an international initiative primarily driven by the Japan Science and Technology Agency.
Amazon Business Reaches $60 Billion in Annualized Gross Sales, Serving Over 11 Million Organizations Worldwide
Organizations of all sizes turning to Amazon Business for its AI-powered tools, business-relevant selection, everyday low prices, delivery fleets purpose-built for businesses, and expanded Prime Business membership benefits More than 1.8 million new organizations joined Amazon Business so far this year Last year, Amazon Business-specific discounts saved organizations more than $1 billion worldwide, while Prime Business members saved more than $880 million in shipping fees globally last year Amazon Business selection up nearly 30% globally this year, with expansion in categories like repair tools, fresh groceries, and office furniture
Democratic senator proposes expanding Medicare to cover children
The approach represents a potential way forward on a priority issue for Democrats if the party regains power in the future.
Penn State Health nationally recognized for cardiovascular, stroke care
Penn State Health’s hospitals have been recognized by the American Heart Association for excellence in heart disease and stroke treatment. The awards honor sustained adherence to research-based guidelines that improve patient care and outcomes.
2026 FIFA World Cup
2026 FIFA Men's World Cup news, live scores, schedules, live streams, stats, standings, bracket and more from NBC Sports
Tuesday letters: Voter outreach, farewell, Roan Plateau drilling and national politics
Get out the vote As the November elections approach, we are reminded that democracy depends on active participation. Voting is one of the most important ways citizens can make their voices heard and help shape...
Amazon science meets rare disease innovation
A plant-derived therapy rooted in Amazonian medicine is advancing as a potential treatment for rare and life-threatening intestinal failure conditions
Can I eat lettuce now? What to know about the cyclosporiasis outbreak.
As investigators continue to study the outbreak and its possible sources, many people have questions about what's safe to eat. Here's the latest advice.
Morning Digest: Lakewood businesses and residents frustrated by constant power outages
Good morning, Cleveland! Here's what you need to know about today's stories on GMC, traffic and weather.
California’s Business Tax Credit Cap Needs More Targeted Changes
California’s scramble to rework its business tax credit cap shows that the state is directionally correct to resist subsidy bidding wars but wrong to rewrite the economics of credits already issued after companies have already relied on them, writes Andrew Leahey.
Reynolds named science secretary as Dsit abolished
Jonathan Reynolds to lead Department for Business, Innovation, Science and Trade after Whitehall shakeup
Cyclosporiasis: the science, risks and red flags
What’s small, round and could give you explosive diarrhea? Cyclospora parasites. The diarrheal disease they cause is wreaking havoc on thousands this summer in what is the largest known flare up in the U.S. ever. What’s causing it and what can we do about it? NPR’s Joseph Kim joins host Nate Rott to talk about the outbreak – and how to protect yourself and your loved ones.Read more of Joseph’s reporting on cyclosporiasis here. Interested in more science in the news? Email us your question at shortwave@npr.org.Support public media with NPR+ and enjoy perks for over 25 podcasts like this one. It includes perks like bonus episodes, early access, archive access, curated playlists and sponsor-free listening. Learn more at plus.npr.org.
Arizona Republicans pick nominees Tuesday for governor and other top offices
Arizona Republicans are choosing nominees to challenge Democrats in key state offices
A quarter-century of baseball, hoops — and scaling walls of ice? Denver Sports Commission celebrates 25 years
The group responsible for bringing sporting events to Colorado says there’s more fun on the horizon.
Popular travel tech find hits its lowest price of the year
Travelers rely on Apple AirTags to keep tabs on bags and valuables — and this four-pack is now the cheapest it's been all year.
The 80/20 Institute CEO Bill Canady Releases The Rule of Three, Introducing a Leadership Framework for High-Performing Companies
Lakewood Ranch, FL, July 20, 2026 (GLOBE NEWSWIRE) -- The 80/20 Institute today announced the release of The Rule of Three: How Visionaries, Ope...
UFC Freedom 250 Fails to Knock Out The Ratings
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) If UFC fans wanted one image to say, “Hey, Paramount+ is crushing it with their UFC rights deal,” I could provide that image. Here it is: (Reminder: this is my creation of the Nielsen Top 30, since Nielsen doesn’t combine the lists or include sports. I take all three lists and combine them. Some streaming TV shows probably have higher ratings than many of the films on this list.) Look at that! UFC Freedom 250 is number one! It topped the Nielsen “Top 30” list for shows and films that made the top ten the week of 15-June. So if you’re a UFC fan or supporter of Paramount+, that’s the good news for you this week. This program topped the ratings charts for one week. Everything else is bad news, or at least a huge caveat to that story, which I’ll explain today in the first part of this week’s Streaming Ratings Report—for the weeks of 8-June and 15-June—which is a double issue since I’ve been writing on a bunch of topics recently. UFC Freedom 250 is one of the biggest streaming events of the year, and super relevant to Paramount+’s strategy, so it merited its own article. Let’s dive in! (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of June 8th to June 21st 2026. You can find a link to my terminology here.) Subscribe Check Out My Interview on UFC 250 at MMA Draw After you read this article, if you want even more thoughts on UFC and Paramount-Skydance/Paramount+, I did a written interview with MMA Draw. They asked me to answer some questions about UFC Freedom 250, and I was happy to chat with them. Find it here: [ The MMA Draw Newsletter Did Paramount really overpay for the UFC? What the data tells us so far If you know the history of American television, you also know that combat sports is often a leading indicator of the future… Read more a day ago · 10 likes · 1 comment · Nate Wilcox and Zach Arnold ](https://www.themmadraw.com/p/did-paramount-really-overpay-for?utm_source=substack&utm_campaign=post_embed&utm_medium=web) I never thought I’d need a combat sports newsletter in my life, but the good folks at MMA Draw publish an excellent one on UFC, MMA, pro wrestling, boxing and more, analyzing both the sports themselves and the politics, economics and antitrust issues that impact them. Check the article and their newsletter out! Paramount+ Has Its Best Sporting Event of All Time…But Was It Worth It? Before we look at the UFC Freedom 250 data in particular, let’s talk about what we can’t say. Namely, let’s start with the lack of comparisons. First off, I’d love to put a chart out comparing this fight to past UFC fights on Paramount+…but we don’t have the data. This is the first time we’ve gotten Nielsen data about a Paramount+ UFC fight. As far as I can tell, Paramount provided data for the first fight, but it was a proprietary datecdote (saying it had “an average minute audience” of 5 million “views”) and then, for two fights, we got the linear viewership numbers when they aired on CBS, but no streaming data. Everything else was crickets. We also can’t compare this fight to other fights/combat sports on streaming, in particular the MMA and boxing, because Netflix also didn’t use Nielsen to track those events, opting for TVision and VideoAmp, respectively. (This isn’t Paramount’s fault, but does still suck.) We also can’t compare to UFC’s fights that used to be on ESPN+, since we don’t have any data for that, plus Disney+ didn’t have marquee fights. The comparisons would not be apples-to-apples. Can we compare to past Pay-Per-View fights? Absolutely not. The comparisons would absolutely NOT be apples-to-apples. That didn’t stop Paramount+, though, who bragged that their UFC events have reached drastically more people than past PPV fights. Duh. Sorry, but I gotta make this point again. A basic tenet of economics is that the cheaper something becomes, the more people consume or buy it. That’s Econ 101. (Sometimes pundits call things “Econ 101” that are actually like Econ 210 or even PhD-level economics, but no, this is really like first or second class basic economics.) Yet I still see one analytics firm consistently say that more people watch films on streaming than PVOD proves streaming which means that the streaming window is more valuable than the PVOD window. No, it’s not! Same thing here. Pay-Per-View events back in the day could be really, really, really expensive! So whole groups of people pitched in to buy them. That increased the perceived value of, say, the Mike Tyson fight. Or a UFC numbered event. So yes, the fact that Paramount+ makes numbered UFC fights essentially “free” if you’re already a Paramount+ member means consumption will go up. Obviously. Same for Netflix and their boxing matches. They’re talking about fights that used to cost consumers, in some cases, $50 in 1996…which is over $100 in today’s dollars. Over 1.6 million people paid that to watch the Tyson-Holyfield fight! Again, streaming is essentially “free”. Or $10 to $20, depending on what streamer we’re talking about and what tier you’re on. No wonder more people are “watching”. (Plus, Nielsen’s out-of-home viewing also helps these numbers.) UFC Freedom 250 Did Well…But I Have A Lot of Worries So what can we compare the fights to? Well, the good news is Nielsen put out that the fight averaged 7.0 million viewers for UFC Freedom 250, which is a solid number for a fight. We also know the length, at roughly 4 and a half hours. (I saw different run times, but this seems to be the consensus considering it started at 8 pm, had a delay and then finished after midnight on the East Coast. If you assume a shorter run time, then yes, the total hours viewed would go down.) That means I have the two numbers needed to add this to my Nielsen database. And then…I can compare this viewership to the NFL: And, uh, not great. But also within striking distance, mainly because the runtime for this event was so long. I’d also add that this event had viewership equal to a regular season NFL game on streaming, but if anything, it was more comparable to an NFL playoff or Super Bowl-esque event. And you can compare viewership to the top football games on broadcast, cable and streaming, and it’s not impressive at all: We can also compare it to other sports that week, including the NBA Finals and start of the World Cup: Again, not great. The NBA generated roughly four times as many average viewers each game for its NBA Finals. The World Cup has similarly big numbers. Also, that’s just a tiny fraction of the 25 most watched sporting events each week. The NBA, NHL and FIFA World Cup had many, many more games racking up hours. We could also compare this to other streaming programs to get an idea of “is this a good investment?” and here is how it ranks compared to other top Paramount+ programs: The worry here? Well, unlike scripted programming, which has rewatchability, older fights/sporting events have very little library value. Very, very few people are rewatching these fights, especially years from now. Paramount has also released datecdotes bragging about their subscriber numbers. Earlier this year, they claimed that the first UFC fight on Paramount+ brought in 1 million subscribers. Then, in their quarterly earnings report, they only ended up with 700K subs. Not great! They claimed they dropped lower-value international subscribers, but that’s why I tend to discount subscriber additions when they’re leaked to the press.1 I expect we may see a bump again for UFC Freedom 250, but I’d caution using subscriber growth so soon after these events to judge the success, since new subs with high churn (see Peacock) aren’t great either. Also, analysts often want to attribute all subscriber growth to their favorite/pet show, and that just doesn’t make sense. The biggest caveat for UFC Freedom 250 and Paramount’s very first UFC marquee event is that these could be high watermarks for the sport. UFC Freedom 250 had an incredible amount of earned media coverage compared to most UFC fights. I mean, it had wall-to-wall national news coverage in the lead up to the event. (The first fight also had a lot of promotion from Paramount since it was first.) Other fights could reach this bar—say the Conor McGregor return to the Octagon—but they’ll be fewer and far between. Was This Deal Worth It? All to ask: is this Paramount deal worth it? In this case, I think the UFC Freedom 250 numbers are more distracting than helpful. This fight did well and compares well to other top sporting events. But we know that the first marquee event was at least a third smaller, if Paramount’s own data is to be believed. And it’s likely the other fights are much, much, much smaller. And then you get to the paycheck that Paramount-Skydance paid. FIFA’s World Cup cost about the same for Fox, but clearly generated multiples more total viewership. (Though it’s only every four years.) The NBA is much more expensive, but until the playoffs, they likely didn’t pay for itself. Even still, Disney, NBCUniversal and Amazon Prime Video likely overpaid. So, in that context, the NBA may be an overpay that makes the UFC look not so bad. But two overpays don’t make an underpay, to paraphrase the old cliché about wrongs and rights. And looking at UFC Freedom 250 as the likely ceiling of MMA on Paramount+, Paramount-Skydance likely paid too much. Share 1 I would love regular reports on subscriber additions by programs, but as is, it’s mostly leaked or rumored in haphazard ways.
AI political ads draw scrutiny in the Tennessee 6th Congressional District race
AI Political Ads in Tennessee's 6th Congressional race raise questions about a state AI Disclosure Law as Johnny Garrett and Van Hilleary use artificial intelligence in campaign videos.
Flash flooding raises concerns in Hyde Park, businesses question if new development will worsen issue
After flash flooding Friday, business owners are concerned that the ongoing issue will only be made worse by the upcoming Hyde Park development.
Democrat set to replace Platner in Maine led state Senate with a temper
Troy Jackson, the presumptive Democratic nominee to challenge Sen. Susan Collins (R-Maine), yelled and cursed at fellow state lawmakers, interviews reveal.
Trump imposes 50% tariff on Canadian goods, citing disputes over autos, alcohol
President Donald Trump on Monday imposed 50% tariffs on most Canadian goods, declaring that Canada has unfairly discriminated against American autos, alcohol and dairy products.
Health Brief: The grants showdown
The administration loses a key grants case, even as it presses ahead with a broader rewrite of federal funding rules.
George Santos is heading to reality TV. Other politicians have done the same.
Different politicians have entered the world of reality TV after their political careers ended.
THE WEEK OF JULY 20, 2026
- US caps student visa duration - Congress looks at tightening research security - AI leaders call for regulatory body
Former Illinois public health chief Nirav Shah drops Maine Senate bid
Before moving to Maine, Shah presided over a series of fatal Legionnaires disease outbreaks at the state of Illinois’ veterans’ home in Quincy that were linked to 14 resident deaths and the sickening of dozens of other staff and residents at the former facility.
Trump ally to run for two offices at same time, including Lindsey Graham’s seat
The South Carolina Election Commission clarified last week that candidates can appear on general election ballots for multiple offices.