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Ocala man known for roadside political signs remembered: ’I’m going to miss that man a lot’
Family says community response after Sam Anello’s death has focused on the man, not the message
The Curious Case of Benjamin Button
Movie slumps are the worst. You know when you’re looking through the titles on your streaming services, but nothing sounds quite right? And as you continue to look with little success, you get
Using Excel to Track and Grow Business - New York State Bar Association
Lawyers may excel in learning case law, but a working knowledge of Excel spreadsheets and other bookkeeping tasks can be daunting. A recent program sponsored by the New York State Bar Association offered tips and tricks to better navigate spreadsheet programs. The webinar was presented by Jordan Turk, a family law attorney in Texas and
Lindsey Graham’s Sister Replaced Him. If History’s Any Guide, We Know Exactly What Type of Senator She’ll Be.
Darline Graham has been described as largely apolitical. Hmm.
Who stands to benefit from ESPN’s recent wave of departures?
This originally appeared in Thursday morning’s edition of The A Block, Awful Announcing’s daily newsletter with the latest sports media news, commentary, and analysis. Sign up here and be the first to know everything going on in the sports media world. ESPN’s summer layoffs opened up real estate across nearly every NFL show the network runs,…
Sony Reon Pocket Pro Plus Air Conditioner Arrives In U.S. To Beat Summer Heatwaves
As another heat dome is predicted in the U.S., Sony’s wearable air conditioner has just arrived. Here’s all you need to know.
WV Superintendent of Schools Launches First AI and Digital Science Framework in the Nation
Charleston, W.Va. - West Virginia Superintendent of Schools Michele L. Blatt will share the state’s Artificial Intelligence (AI) and Digital Science Framework with educators during professional development sessions at the Charleston Coliseum and Convention Center, Monday through Wednesday, July 27-29, 2026. The Framework, the first of its kind in the country, outlines an approach for digital science and AI literacy education that equips students with the knowledge, skills and credentials to succeed in this rapidly evolving workforce. It also offers educators a way to increase efficiencies in their work and better personalize learning for students.Earlier this year, Superintendent Blatt appeared before a U.S. House of Representatives Subcommittee to share the state’s strategy on addressing the use of AI while also protecting students, their data and educational integrity. The Framework is the result of years of planning, collaboration and development. Digital science encompasses the evolving fields of computer science, AI literacy, data reasoning, cybersecurity awareness, media literacy and the practical application of digital technologies. The framework equips educators to prepare students with the AI and digital science knowledge and skills needed to thrive in the workforce of the future.The West Virginia AI and Digital Science Framework establishes a statewide structure for sustained success. From policy to educator development and student learning, it defines how the state will implement digital science and AI readiness at scale. It serves two priority goals:Respond to the rapidly changing technology landscapeEstablish best practices as a leader for rural models of AI readiness, workforce development and digital science educationWith three statewide commitments, educators will be equipped with understanding and the tools to support implementation. These commitments are:Student Access - Every student will have access to AI literacy learning experiences and digital science instruction before graduationEducator Capacity - All counties will sustain local AI training capacity through a train-the-trainer modelWorkforce Alignment - Every approved pathway will connect to employer demand, postsecondary alignment, and portable or verified credentialsNext week, the West Virginia Department of Education (WVDE) will launch the framework during three educator and staff development sessions. These sessions include unique opportunities for new county central office hires, the Support, Appreciate, Invest, and Learn (SAIL) Conference, and the West Virginia Middle Schools: Bridging the Future Initiative launch. Each session is designed to meet the needs of K-12 educators, professionals, paraprofessionals, service personnel and others who serve in the education community.West Virginia is a national leader in developing a framework for AI and digital science education. We are determined to elevate our model because it prepares students and educators for the future. Our partners at Prodigy Learning and Microsoft understand this commitment and believe, as do we, that our work has national implications for accessibility and scalability because we are building systems that address learning at all levels that lead to post-graduation success.Michele L. Blatt, State Superintendent of SchoolsAs part of the partnership, Prodigy Learning is providing West Virginia educators, at no additional cost, their in-person and virtual training on all products and the materials required for license renewal.
What to know about Troy Jackson, Maine Democrats' likely nominee for US Senate
Maine Democrats who have been scrambling to tap a new nominee for a pivotal U.S. Senate race against Republican Susan Collins are expected to nominate Troy Jackson at a last-minute convention this weekend.
What to know about Troy Jackson, Maine Democrats' likely nominee for US Senate
Maine Democrats who have been scrambling to tap a new nominee for a pivotal U.S. Senate race against Republican Susan Collins are expected to nominate Troy Jackson at a last-minute convention this weekend
UMaine’s Mark Brewer, the state’s go-to political voice, has never been this busy
Earlier this month, Mark Brewer was driving to pick up one of his kids when his phone started blowing up. Texts. Emails. Reporters he knew by name. He didn’t know why yet. So he pulled over. A quick search told him everything. The Graham Platner story had broken. Brewer, chair…
‘Big Brother,’ ‘Drag Race’ star apologizes to Ryan Murphy on air over declined role
‘Big Brother’ houseguest Jason De Puy, also known as ‘Drag Race’ star Salina EsTitties, hilariously apologized to Ryan Murphy on the air over declining role: ‘Cast me, I’m sorry!’
I Just Realized Where I Know 'Five Star Weekend' Actor Timothy Olyphant from...and I'm Freaking Out
Actor Timothy Olyphant is having a moment, with viewers especially excited to see him opposite Jennifer Garner in 'The Five Star Weekend.' But I just realized where else I know him from, and this blew my mind.
Ex-NFL Coach Provides Honest Assessment of Ravens’ Lamar Jackson
There have been different opinions on Baltimore Ravens quarterback Lamar Jackson of late, but everyone knows he’s among the best players in the NFL.Last year was an outlier for Jackson since he dealt with so many injuries during the season. That affected his play on the field, finishing with a 63.6% completion percentage for 2,549 […] The post Ex-NFL Coach Provides Honest Assessment of Ravens’ Lamar Jackson appeared first on HEAVY.
New Macs are coming soon, here’s everything we know
Apple has multiple new Macs launching later this year, including the first touchscreen MacBook and a new iMac. Here's everything we know
What to know about the San Jose Children's Business Fair
This Saturday at Santana Row Park Valencia, children between the ages of six and 17 will have booths to show off business ventures they've created.
How do scientists know if climate change made a heat wave, extreme storm or wildfire worse?
A National Academy of Sciences report examined the latest advances in extreme event attribution science. As four of the authors explain, the type of disaster makes a difference.
Ranking top five rookie tight ends by projected 2026 NFL production
These five rookie tight ends are names to know when it comes to 2026 fantasy football production.
Nick Saban and other experts evaluate Arkansas' Ryan Silverfield
Everyone in the SEC knows Ryan Silverfield has a tough road ahead of him
Yes, breathing wildfire smoke can harm your health
The first thing to do to protect yourself from wildfire smoke is to know how bad the smoke is and how long it is going to last.
How a Grieving Trump Decided to Back Lindsey Graham’s Sister for Senate
The president initially backed a little-known congressman. Then he talked to Gov. Henry McMaster and Ms. Graham herself.
Small Wars Journal–El Centro Senior Fellow Designs Software with Computer Science Student to Fight Terrorism and Crime Networks
Small Wars Journal–El Centro Senior Fellow co-authored a software plugin with Sam Houston State University computer science student Braell Dotson that will help law enforcement fight criminal networks. The software is a program for the well-known social network analysis (SNA) software Gephi. Gephi is a free open-source software that law enforcement analysts are trained on to better target criminal … Read more
He allegedly ran 14 illicit massage businesses across two states. Now he’s facing trial in Oregon.
Clackamas County prosecutors are pursuing two of the only known criminal cases in Oregon targeting the people behind illicit massage businesses.
10 things you probably didn’t know about male nurses—until now
Fun fact No. 3: This year the American Nurses Association began recognizing men’s health as a nursing specialty. (It’s too soon to say whether the development will draw more men into nursing, but it certainly can’t hurt.)
Woman's body found in dumpster behind north Harris County business, sheriff's office says
A woman who was reportedly known for dumpster diving was found dead inside one behind a Family Dollar store in north Harris County, according to deputies.
Sperm whales blow bubbles to help them nap
The large toothed whales are known for their signature vertical sleeping skills.
Ohio business says inaccurate Google AI summary of store is hurting sales
“The fact that we know about it, we are fighting it and the community is rallying behind us is the reason that we're able to continue to be in business,” Chanel Bush, who opened the Viridian Bookshop in October of 2025, said.
Believe It or Not, Lane Kiffin Has a Regret
LSU head coach Lane Kiffin says he has one major regret about leaving Ole Miss: the way it all unfolded. Speaking at SEC Media Days, Kiffin acknowledged that his departure during Ole Miss’ College Football Playoff run became far more chaotic than he anticipated. Looking back, he said he wishes he had handled the situation…
Oil prices surge as Congress splits on Iran war votes: From the Politics Desk
Plus, South Carolina Republicans are still getting to know their new senator.
Clint Reilly, Political Consultant Known for Feuding, Dies at 79
As savvy as he could be volatile, he advised Nancy Pelosi and Dianne Feinstein, ran for mayor of San Francisco and bought The San Francisco Examiner.
GalaxyCon Raleigh is back. What to know before you go
The annual event draws celebrities, creators, writers, cosplayers and fans into four-day "Festival of Fandom."
AUDIO: Small Business Rundown Highlights Why BOI Remains a Major Threat to Small Businesses
Podcast episode features NFIB Member Nancy Marr, U.S. Rep. Brad Finstad, and NFIB’s Josh McLeod explaining what to know about Beneficial Ownership reporting
Today’s podcast episode: CFPB’s Revised Section 1071 Rule: What Lenders Need to Know About the New Small Business Lending Reporting Requirements
In today’s episode of the Consumer Finance Monitor Podcast, we are pleased to present an audio version of the webinar we conducted on May 27, 2026
I Only Needed One Episode of This Show to Know We're in for Some Messy Chaos
Looking for your next TV obsession? This binge-worthy series delivers messy drama, unforgettable personalities and a premiere that ends on a major cliffhanger. Find out more here.
Why health officials do not have a good handle on the current Ebola outbreak
To get slightly ahead of the virus, health officials need to quickly identify people at risk of infection, a practice known as contact tracing. That's a challenge in the Democratic Republic of Congo.
This Week in Sports Trivia: July 23, 2026
How closely were you following the sports news this week? Find out and test your knowledge by taking The Athletic's weekly quiz.
The Opera Bell Band’s ‘A Salute to Corn’ showcases its commitment to fun with a side of science
The Opera Bell Band, known for its campy stage presence, originally had no intention of performing live.
Mayfield Makes Feelings Known on Missing Playoffs on Netflix
Go behind the scenes as the Buccaneers star laments a squandered 6-2 start, reflecting on a missed postseason opportunity despite leading the most talented roster of his career.
Question 3 would switch Mass. to a jungle primary. Dems are split
The referendum, which Secretary of State Bill Galvin on Tuesday officially certified as Question 3, would switch Massachusetts elections to what’s known as a jungle primary,
Alabama endures major roster turnover from 2025
TUSCALOOSA, Ala. (WIAT) — Less than 50% of Alabama’s 2025 roster is back with the Tide this season. One group bucking that trend, however, is the defensive back room. “The more time we’ve spent together, we’ve been able to communicate more,” cornerback Zabien Brown said. “You don’t have to spend as much time, you know, […]
Voters want major change amid economic and political discontent and more top headlines
Get all the stories you need-to-know from the most powerful name in news delivered first thing every morning to your inbox.
MacBook Neo 2: Here's everything we know so far
Apple's next MacBook Neo is reportedly coming in 2027 with the better performance, new colors, and more. Here's everything we know.
A Better Starting Point for Science and Society: Relationship vs. Transaction
A knowledge-deficit model underpins much of scientists’ communication to the public. The solution? Scientists need to more generous and less needy.
Officers shoot man allegedly armed near UCI Health in Los Alamitos; condition unknown
'Street justice’: Maryland’s Squatter King removal business fills area divide
When property owners call Sanchez Deandre Lewis, they are often already locked out.The Maryland contractor, known as “Mikey,” says unauthorized occupants have h
Well-known cardiologist named chief medical officer of wearable tech company Whoop
Ami B. Bhatt, MD, a veteran cardiologist and digital health specialist, stepped down as the American College of Cardiology's chief innovation officer to accept this new role.
Sony and Alamo Drafthouse are reopening Hollywood's Cinerama Dome
After a six-year closure and an uncertain future, the Cinerama Dome is back. Sony Pictures Entertainment and Alamo Drafthouse are restoring the historic theater and plan to reopen it in early 2028.
Sacrificed Inca children died very differently than we thought, study finds
A new look at three children who died in the Inca human sacrifice ceremony known as Capacocha reveals their last few months and moments.
Hasbro reveals The Legend of Zelda: Heroes of Hyrule toys
The wait is over, as Hasbro has officially revealed the first images of its new The Legend of Zelda action figure line, known as Heroes of Hyrule. The collectibles are based on The Legend of Zelda: Tears of the Kingdom, rather than the upcoming live-action movie as some had speculated. Each figure features extensive articulation and includes a variety of...
Great Barrier Reef microbiome mapped as researchers discover 500 bacterial species previously unknown to science
Research identifies 808,585 viral genomes belonging to what scientists estimate to be 362,802 different viruses
Is Mushroom Coffee Healthy? Here's What to Know
The fungi-infused beverage isn't backed by much science. Here's what experts say about it.
Top retail stories: DiCicco empire expands, Yosemite ‘chaos,’ Fresno’s best fries, and more
Top Fresno entertainment and retail stories for July. Here's what to know
EA Sports FC 27 Kylian Mbappé cover reveal: Everything to know
Four years later, Mbappé is back on the cover — this time as the face of 'EA Sports FC 27'.
On 'Little Miss Twain,' Shania Twain reflects on her humble beginnings and her late mother
Shania Twain's new album, “Little Miss Twain,” explores her early life in Northern Ontario, Canada, a chapter she says most of her fans don't know much about.
Many kids don’t eat enough veggies. Amid a parasite outbreak in the US, what’s a parent to do?
An outbreak of cyclospora has some people eating less produce, but a global study found kids eat too few fruits and vegetables. Here’s what parents should know.
Inside the "We Buy Houses" Business
Have you ever gotten a text asking if you'd sell your house? Or maybe someone called out of the blue wanting to buy a property you didn't even know was connected to your name. In this episode of Entrepreneurial Shades of Gray, Dani and Chelsey sit down with Rhen Bartlett, CEO of Heartland Buys, to answer the questions so many homeowners have. How do these companies find you? Why do they target certain properties? And when does selling directly to a home buyer actually make sense? From inherited homes and rental properties to fixer-uppers and probate, Rhen pulls back the curtain on an industry most people know very little about. He also shares red flags to watch for and practical advice to help homeowners make informed decisions when they're approached about selling.
Powering America's Genesis Mission: Microsoft's commitment to scientific discovery
Today, we’re excited to share a long-term commitment to the Department of Energy’s (DOE) Genesis Mission, backed by a $60 million investment designed to accelerate AI for science and the breakthroughs it can deliver for the country. This deepened commitment includes Microsoft’s new Scientific Partnership Advancing Research & Knowledge coordination hub and program office, otherwise...
New entertainment venue The Nox will break ground in Mesa
The Bongiorno family — best known for Potato Barn — is expanding its footprint with a new entertainment venue, The Nox.
He climbed Kilimanjaro for his 90th birthday. What he wants everyone to know about aging
Dr. Art Ulene became the oldest person to climb Mount Kilimanjaro, reaching the summit on his 90th birthday. Here's his key to longevity.
Smith County Republican chair shares passion for politics, orchestra
Tonight on East Texas Tonight, we’re getting to know one of East Texas’ longtime community and political leaders.
Kaylee Hottle, deaf 'Godzilla' actor, killed in car crash at 18
Kaylee Hottle, a deaf actor known for her roles in two “Godzilla” films, has died in a car crash in Maryland. She was 18. The Frederick County Sheriff's Office reports
House narrowly passes short-term funding bill to avert government shutdown
The vote sends the stopgap, known as a continuing \u200bresolution, to the \u200bSenate.
In new video, Mamdani acknowledges he doesn’t have authority to arrest Netanyahu
New York City Mayor Zohran Mamdani said in a new video Tuesday that he does not have the legal authority to arrest Israeli Prime Minister Benjamin Netanyahu if he were to come to New York City.
Kaylee Hottle, deaf 'Godzilla' actor, killed in car crash at 18
Kaylee Hottle, a deaf actor known for her roles in two “Godzilla” films, has died in a car crash in Maryland. She was 18. The Frederick County Sheriff's Office reports
Preview: Sporting KC hosts Minnesota on Wednesday in Soccer Capital of America celebration at Sporting Park
Sporting Kansas City vs. Minnesota United FC 2026 MLS Regular Season | Game 16 Wednesday, July 22 | 7:30 p.m. CT (7:40 kickoff) Sporting Park | Kansas City, Kansas Watch: Apple TV | Pub Partners Listen: 810 AM | 1340 AM | SKC App More: Know Before You Go |
Kaylee Hottle, deaf \'Godzilla\' actor, killed in car crash at 18
Kaylee Hottle, a deaf actor known for her roles in two “Godzilla” films, has died in a car crash in Maryland. She was 18. The Frederick County Sheriff's Office reports
Anyone in Bluetooth Range Can Unlock Cars, Kill Engines Through Alarms Owners May Never Have Paid For
A dealer-installed alarm in two million cars is vulnerable to hackers. Worse yet, owners may not even know their car has one.
Rich Paul on LeBron James decision: ‘Nobody knows nothing’
If you are waiting for LeBron James to make his free agency decision, you might want to get comfortable. The basketball universe is waiting for James to decide where he will play the final year(s) of his NBA career after leaving the Los Angeles Lakers at the end of the 2025-2026 season. There are several…
New Eagles DBs Coach Named Breakout Coach to Watch
Vic Fangio turned Christian Parker from a relative unknown to defensive coordinator of the Dallas Cowboys. Joe Kasper, the new Eagles DBs coach and pass-game coordinator, was named as the Philadelphia's assistant coach to break out in 2026 by The Athletic.
Top 5 Reasons to Participate in the 2026 Health Benefits Survey This Year
Member News It’s hard to believe but this year is the 28th year that Greater Rochester Chamber has conducted our annual Health Benefits Survey! Like all of our HR benchmarking surveys, this survey is only open to Corporate and Partner members for participation once a year. We know how important it is for members to…
Does Medicare Cover GLP-1s For Weight Loss? What To Know In 2026
Does Medicare Cover GLP-1s For Weight Loss? What To Know In 2026
iPhone 18 Rumor Check: 20 Claims Ranked by Likelihood
Apple's iPhone 18 Pro models and its first foldable iPhone are less than two months away from being unveiled, with the standard iPhone 18, iPhone 18e, and iPhone Air 2 expected to follow in spring 2027 as part of the company's new split-launch strategy. We've looked back at everything we know so far, and ranked the most consistent rumors, followed by the more speculative ones.
Where does Auburn football's health stand entering preseason camp?
Where does Auburn football's health stand? Alex Golesh provided the latest injury updates. Here's what to know.
🏈 Y! Sports AM: Grass vs. turf
NFL players aren’t pleased that the natural grass that covered their fields during the World Cup is already being replaced with the artificial turf they know and hate.
Neuroscience findings often can't be replicated — and it's a big problem for what we know about the brain
The findings in several foundational brain imaging studies don't hold up in follow-up research.
Phillies news: Field of Dreams, trade deadline, Seth Halvorsen
The Phillies know what they need, can’t they acquire it?
Can I eat lettuce now? What to know about the cyclosporiasis outbreak.
As investigators continue to study the outbreak and its possible sources, many people have questions about what's safe to eat. Here's the latest advice.
Morning Digest: Lakewood businesses and residents frustrated by constant power outages
Good morning, Cleveland! Here's what you need to know about today's stories on GMC, traffic and weather.
Freedom, trust and the future of science: Nobel laureates reflect on the ideas shaping tomorrow
Behind every scientific discovery are years, sometimes decades, of fundamental research, failed experiments, uncertain funding, international collaboration and the freedom to pursue questions without knowing where they might lead. The Nobel laureates recently gathered at the 75th Lindau Nobel Laureate Meeting in Germany argued that scientific breakthroughs depend on far more than brilliant ideas alone. Those conversations unfolded against the backdrop of Russia’s full-scale war against Ukraine, ongoing conflicts in the Middle East and growing geopolitical competition. The question running through the discussions was therefore broader than science itself: what conditions make discovery possible? ‘Europe is a space of freedom’
Cyclosporiasis: the science, risks and red flags
What’s small, round and could give you explosive diarrhea? Cyclospora parasites. The diarrheal disease they cause is wreaking havoc on thousands this summer in what is the largest known flare up in the U.S. ever. What’s causing it and what can we do about it? NPR’s Joseph Kim joins host Nate Rott to talk about the outbreak – and how to protect yourself and your loved ones.Read more of Joseph’s reporting on cyclosporiasis here. Interested in more science in the news? Email us your question at shortwave@npr.org.Support public media with NPR+ and enjoy perks for over 25 podcasts like this one. It includes perks like bonus episodes, early access, archive access, curated playlists and sponsor-free listening. Learn more at plus.npr.org.
UF Health researchers uncover biological clues behind childhood scoliosis
A study identifies gene activity differences in spinal tissue, offering insight into a condition whose causes remain largely unknown.
Family stresses need for mental health resources after man's accused of killing his aunt
Columbus family members said they're morning two people - a woman who died and the man accused of killing her."It's just tragedy across the board, you know?,"
Changes to government science department
The new Prime Minister has merged the Department for Science, Innovation and Technology into a new Department for Business, Innovation, Science and Trade. In response, Paul Nurse, the President of the Royal Society said: “The Prime Minister understands the transformative power of science, knowledge, innovation, and technology. They are all parts of an interlinked and interdependent system of research that drives economic growth, health care, security, education, prosperity and the public...
WHO marks 25 years of Research4Life, advancing access to scientific knowledge in more than 120 countries
The World Health Organization (WHO) today marks the 25th anniversary of Research4Life, a public-private partnership that provides researchers, educators, health professionals and policy-makers in low- and middle-income countries with affordable or free access to scientific knowledge.
UFC Freedom 250 Fails to Knock Out The Ratings
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) If UFC fans wanted one image to say, “Hey, Paramount+ is crushing it with their UFC rights deal,” I could provide that image. Here it is: (Reminder: this is my creation of the Nielsen Top 30, since Nielsen doesn’t combine the lists or include sports. I take all three lists and combine them. Some streaming TV shows probably have higher ratings than many of the films on this list.) Look at that! UFC Freedom 250 is number one! It topped the Nielsen “Top 30” list for shows and films that made the top ten the week of 15-June. So if you’re a UFC fan or supporter of Paramount+, that’s the good news for you this week. This program topped the ratings charts for one week. Everything else is bad news, or at least a huge caveat to that story, which I’ll explain today in the first part of this week’s Streaming Ratings Report—for the weeks of 8-June and 15-June—which is a double issue since I’ve been writing on a bunch of topics recently. UFC Freedom 250 is one of the biggest streaming events of the year, and super relevant to Paramount+’s strategy, so it merited its own article. Let’s dive in! (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of June 8th to June 21st 2026. You can find a link to my terminology here.) Subscribe Check Out My Interview on UFC 250 at MMA Draw After you read this article, if you want even more thoughts on UFC and Paramount-Skydance/Paramount+, I did a written interview with MMA Draw. They asked me to answer some questions about UFC Freedom 250, and I was happy to chat with them. Find it here: [ The MMA Draw Newsletter Did Paramount really overpay for the UFC? What the data tells us so far If you know the history of American television, you also know that combat sports is often a leading indicator of the future… Read more a day ago · 10 likes · 1 comment · Nate Wilcox and Zach Arnold ](https://www.themmadraw.com/p/did-paramount-really-overpay-for?utm_source=substack&utm_campaign=post_embed&utm_medium=web) I never thought I’d need a combat sports newsletter in my life, but the good folks at MMA Draw publish an excellent one on UFC, MMA, pro wrestling, boxing and more, analyzing both the sports themselves and the politics, economics and antitrust issues that impact them. Check the article and their newsletter out! Paramount+ Has Its Best Sporting Event of All Time…But Was It Worth It? Before we look at the UFC Freedom 250 data in particular, let’s talk about what we can’t say. Namely, let’s start with the lack of comparisons. First off, I’d love to put a chart out comparing this fight to past UFC fights on Paramount+…but we don’t have the data. This is the first time we’ve gotten Nielsen data about a Paramount+ UFC fight. As far as I can tell, Paramount provided data for the first fight, but it was a proprietary datecdote (saying it had “an average minute audience” of 5 million “views”) and then, for two fights, we got the linear viewership numbers when they aired on CBS, but no streaming data. Everything else was crickets. We also can’t compare this fight to other fights/combat sports on streaming, in particular the MMA and boxing, because Netflix also didn’t use Nielsen to track those events, opting for TVision and VideoAmp, respectively. (This isn’t Paramount’s fault, but does still suck.) We also can’t compare to UFC’s fights that used to be on ESPN+, since we don’t have any data for that, plus Disney+ didn’t have marquee fights. The comparisons would not be apples-to-apples. Can we compare to past Pay-Per-View fights? Absolutely not. The comparisons would absolutely NOT be apples-to-apples. That didn’t stop Paramount+, though, who bragged that their UFC events have reached drastically more people than past PPV fights. Duh. Sorry, but I gotta make this point again. A basic tenet of economics is that the cheaper something becomes, the more people consume or buy it. That’s Econ 101. (Sometimes pundits call things “Econ 101” that are actually like Econ 210 or even PhD-level economics, but no, this is really like first or second class basic economics.) Yet I still see one analytics firm consistently say that more people watch films on streaming than PVOD proves streaming which means that the streaming window is more valuable than the PVOD window. No, it’s not! Same thing here. Pay-Per-View events back in the day could be really, really, really expensive! So whole groups of people pitched in to buy them. That increased the perceived value of, say, the Mike Tyson fight. Or a UFC numbered event. So yes, the fact that Paramount+ makes numbered UFC fights essentially “free” if you’re already a Paramount+ member means consumption will go up. Obviously. Same for Netflix and their boxing matches. They’re talking about fights that used to cost consumers, in some cases, $50 in 1996…which is over $100 in today’s dollars. Over 1.6 million people paid that to watch the Tyson-Holyfield fight! Again, streaming is essentially “free”. Or $10 to $20, depending on what streamer we’re talking about and what tier you’re on. No wonder more people are “watching”. (Plus, Nielsen’s out-of-home viewing also helps these numbers.) UFC Freedom 250 Did Well…But I Have A Lot of Worries So what can we compare the fights to? Well, the good news is Nielsen put out that the fight averaged 7.0 million viewers for UFC Freedom 250, which is a solid number for a fight. We also know the length, at roughly 4 and a half hours. (I saw different run times, but this seems to be the consensus considering it started at 8 pm, had a delay and then finished after midnight on the East Coast. If you assume a shorter run time, then yes, the total hours viewed would go down.) That means I have the two numbers needed to add this to my Nielsen database. And then…I can compare this viewership to the NFL: And, uh, not great. But also within striking distance, mainly because the runtime for this event was so long. I’d also add that this event had viewership equal to a regular season NFL game on streaming, but if anything, it was more comparable to an NFL playoff or Super Bowl-esque event. And you can compare viewership to the top football games on broadcast, cable and streaming, and it’s not impressive at all: We can also compare it to other sports that week, including the NBA Finals and start of the World Cup: Again, not great. The NBA generated roughly four times as many average viewers each game for its NBA Finals. The World Cup has similarly big numbers. Also, that’s just a tiny fraction of the 25 most watched sporting events each week. The NBA, NHL and FIFA World Cup had many, many more games racking up hours. We could also compare this to other streaming programs to get an idea of “is this a good investment?” and here is how it ranks compared to other top Paramount+ programs: The worry here? Well, unlike scripted programming, which has rewatchability, older fights/sporting events have very little library value. Very, very few people are rewatching these fights, especially years from now. Paramount has also released datecdotes bragging about their subscriber numbers. Earlier this year, they claimed that the first UFC fight on Paramount+ brought in 1 million subscribers. Then, in their quarterly earnings report, they only ended up with 700K subs. Not great! They claimed they dropped lower-value international subscribers, but that’s why I tend to discount subscriber additions when they’re leaked to the press.1 I expect we may see a bump again for UFC Freedom 250, but I’d caution using subscriber growth so soon after these events to judge the success, since new subs with high churn (see Peacock) aren’t great either. Also, analysts often want to attribute all subscriber growth to their favorite/pet show, and that just doesn’t make sense. The biggest caveat for UFC Freedom 250 and Paramount’s very first UFC marquee event is that these could be high watermarks for the sport. UFC Freedom 250 had an incredible amount of earned media coverage compared to most UFC fights. I mean, it had wall-to-wall national news coverage in the lead up to the event. (The first fight also had a lot of promotion from Paramount since it was first.) Other fights could reach this bar—say the Conor McGregor return to the Octagon—but they’ll be fewer and far between. Was This Deal Worth It? All to ask: is this Paramount deal worth it? In this case, I think the UFC Freedom 250 numbers are more distracting than helpful. This fight did well and compares well to other top sporting events. But we know that the first marquee event was at least a third smaller, if Paramount’s own data is to be believed. And it’s likely the other fights are much, much, much smaller. And then you get to the paycheck that Paramount-Skydance paid. FIFA’s World Cup cost about the same for Fox, but clearly generated multiples more total viewership. (Though it’s only every four years.) The NBA is much more expensive, but until the playoffs, they likely didn’t pay for itself. Even still, Disney, NBCUniversal and Amazon Prime Video likely overpaid. So, in that context, the NBA may be an overpay that makes the UFC look not so bad. But two overpays don’t make an underpay, to paraphrase the old cliché about wrongs and rights. And looking at UFC Freedom 250 as the likely ceiling of MMA on Paramount+, Paramount-Skydance likely paid too much. Share 1 I would love regular reports on subscriber additions by programs, but as is, it’s mostly leaked or rumored in haphazard ways.
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Read the release on Sen. Ernst's website HERE. Throughout this Congress, Chair Ernst plans to recognize a small business in every one of Iowa’s 99 counties. RED OAK, Iowa – U.S. Senator Joni Ernst (R-Iowa), Chair of the Senate Small Business Committee, today announced her Small Business of the Week: Taylor's Maid-Rite of Marshall County. Throughout the 119th Congress, Chair Ernst plans to recognize a small business in each of Iowa's 99 counties. "Taylor's Maid-Rite has truly maid their mark as a cornerstone of Marshalltown's business community," said Chair Ernst. "For nearly a century, this shop has served generations of Iowans with a signature burger made fresh every day. This 'Maid in Iowa' success story has proven that consistency, quality, and genuine customer care are the recipe for lasting success." Founded in the heart of Marshalltown, Taylor's Maid-Rite has remained a family-owned business for nearly a century and is now entering its fourth generation of Taylor family ownership. Best known for its signature Maid-Rite sandwich, the restaurant also serves classic American diner favorites, including malts, pies, fries, and sodas. Throughout its history, Taylor's Maid-Rite has remained committed to fresh ingredients, personalized service, and strong community involvement. Stay tuned as Chair Ernst continues to recognize outstanding Iowa small businesses with her Small Business of the Week award. ###
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Here is a list of events this week. Tuesday Park Presidio and California Evening Pop-Up. This SFMTA project aims to improve the Muni 1 California bus route from 33rd Avenue to Steiner Street. Come learn about it. Tuesday, July 21, 5:30-6:30 p.m., Corner of Park Presidio and California, S.F. Tuesday East Bay Car Free Happy Hour. Whether you’re car free, car light, car free curious, or just want to hang out with fun people and have nerdy urbanist conversations, everyone is welcome. Tuesday, July 21, 5:30-7 p.m., Drake’s Dealership, 2325 Broadway, Oakland. Wednesday SF Politics 101 with Joel Engardio. SF Politics 101 is an entertaining look at how local politics work and the history that shaped San Francisco — brought to life with visuals and narrative storytelling. Wednesday, July 22, 6-7:15 p.m., SPUR Urban Center, 654 Mission Street, S.F. Friday Woman and Non-Binary Morning Ride. Join the San Francisco Bicycle Coalition for a socially distanced bike ride for women and nonbinary cyclists. Friday, July 24, 7:15-8:45 a.m., McLaren Lodge, 501 Stanyan Street, S.F. Saturday Smart City Cycling 3 — Road Practice. In this class, you’ll go on a guided group ride to practice street-riding skills on increasingly high-volume streets. This class is the third in the Smart City Cycling sequence, and Smart City Cycling 2: Maneuvering is a prerequisite. Saturday, July 25, 10 a.m.-12 p.m., Arguello Extension, Arguello Blvd and Lincoln Way, S.F. Sunday Adult & Teen Learn-to-Ride Workshop. This three-hour workshop is for adults and teens who have not yet learned to ride a bike or would like a refresher on the basics of balancing, pedaling, and steering. Sunday, July 26, Alameda Waterfront Park, 2151 Ferry Point, Alameda. Got an event we should know about? Drop us a line.
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