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Brenda Lucas: Community news for Wednesday, Oct. 21
Click for community news in the Huntington, West Virginia, and Tri-State area.
Actor Christina Applegate says she was misdiagnosed with multiple sclerosis
Actor Christina Applegate revealed she was misdiagnosed with multiple sclerosis. NPR's A Martínez speaks with neurologist Michael Kornberg about how MS can be misdiagnosed.
Oct. 21 - SCAD Film Fest to Impact Downtown Traffic
October 21 2026 - Motorists can expect delays in Savannah this coming week as the annual Savannah College of Art & Design (SCAD) Film Fest will be taking place from
Business speed dating registration opens for contracting event
Matchmaking at the North Puget Sound Contracting Conference connects government agencies and prime contractors.
When the Miniature Railroad added a library, did a ghost tag along?
If lights turn themselves on or keys go missing at the Daniel G. and Carole L. Kamin Science Center, staffers might look to the latest addition to the...
Soft-spoken David Pocock has big ambitions – but first he wants politicians to ‘double down’ on kindness
Independent senator’s goals ‘much bigger’ than prime ministership, he reveals in first speech to national press club
The day's 5️⃣ headlines: Barça lose; Madrid seek victory
After an action-packed day of Champions League and Copa Sudamericana football, and with today's fixtures in mind, here are the 5 stories to start your day. Barça collapse in ParisFC Barcelona endured...
‘Gold factory’ relic, Chinese plant cuts 60% energy use: 7 science highlights
From an artificial pancreas to a cancer trial with 84 per cent efficacy, here are some highlights from SCMP’s recent science reporting.
Australian Politician Who Was Hit by Car Has Lost Both Legs
MELBOURNE, Australia (AP) — Doctors have amputated both of Australian federal lawmaker Helen Haines ' legs as she remains in critical condition after being repeatedly hit by a car in an apparent act of political violence, her husband said Wednesday. The 65-year-old independent politician is ...
NATO Boosts Black Sea Military Presence after Deadly Drone Attacks
For Romania and Bulgaria, drone attacks have brought the consequences of the Ukraine war close to their territorial waters.
‘Anyone behind it should be ashamed’: Political commentator slams new ad from Vivek Ramaswamy
FEATURE | The Bundesliga’s best 5 players
Bundesliga Matchday 6 produced another entertaining weekend of German football, with Bayern Munich’s emphatic 6-1 victory over RB Leipzig, Bayer Leverkusen ending Freiburg’s unbeaten start and new...
Alexis Mac Allister shines in Liverpool win over Villarreal
Alexis Mac Allister scored twice to guide Liverpool to a thrilling 4-3 victory against Villarreal in the Champions League on Tuesday.Manager Andoni Iraola made six changes to the team that defeated Br...
UK inflation jumps to 3.5% on rising motor fuels cost; UK approves Jackdaw gasfield
Petrol and diesel costs rise the most in four years
Could Your Employees Be the Next Owners of Your Business?
A business owner ready to sell may start by asking who would pay the highest price. A competitor? A private equity firm? A family member? There is another
Sources: Newcastle working on new defender signing
Football Insider exclusive as Newcastle manager Matthias Jaissle applauds, while sporting director Ross Wilson watches from a circular inset.
Kirill Marchenko Sends Message to Blue Jackets Fans Booing Him
Toronto Maple Leafs winger Kirill Marchenko sent a clear message to the Columbus Blue Jackets fans for booing him.For the first time since he was traded the day before the season began, Marchenko played in Nationwide Arena in Columbus as a member of the Maple Leafs. Marchenko was traded to Toronto in exchange for Matthew […] The post Kirill Marchenko Sends Message to Blue Jackets Fans Booing Him appeared first on HEAVY.
Free Agent Centers Put Bronny James Lakers Future in Doubt
The Los Angeles Lakers cutting Dalton Knecht over Bronny James sees the current roster finalized for opening night. However, there are rumors that the team would like to add another center to have flexibility in today’s NBA. Most other teams have a noteworthy center who the Lakers will have to defend. Walker Kessler’s injury history […] The post Free Agent Centers Put Bronny James Lakers Future in Doubt appeared first on HEAVY.
How Investors May Respond To PENN Entertainment (PENN) Massachusetts Slot Debate
PENN Entertainment has opposed proposed legislation in Massachusetts that would permit historical horse racing devices that function like slot machines. The company argues these terminals could shift up to US$216 million in annual gaming revenue and affect an estimated 1,074 casino jobs across the state. The company has recently reported earnings that exceeded consensus estimates, with an average surprise of 72.86% over the last two quarters. This highlights an operating profile where...
How Small Pharmacy Expansion Will Impact CVS Health (CVS) Investors
CVS Health has been rolling out smaller pharmacy focused stores, expanding MinuteClinic sites and raising its 2026 revenue and earnings outlook, alongside new efforts in benefit transparency and women’s midlife health research. The push into underserved neighborhoods with compact pharmacies and clinics points to a tighter focus on access, operating efficiency and aligning physical sites with where prescription demand actually shows up. This article examines how CVS Health’s investment...
TWICE Leader Jihyo Leaves JYP Entertainment After 21 Years
Jihyo joined JYP in 2005 at only eight years old. Her and JYP Entertainment have had one of the longest artist-agency relationships in the industry.
Student-led composting business brings sustainability efforts to MSU
Starting a business is not easy. Coming up with a good idea is difficult, and securing funding and resources for it once you have it can be even harder. For Tanner Marlow, one of his startup business struggles came after those two steps. He secured ample space and the resources he needed from the university...
Gracie’s Beauty Salon honored with Texas Treasure Business Award
Gracie Arguijo celebrated a special milestone on Friday, Oct. 9, when she was presented with the Texas Treasure Business Award from the Texas Historical Commission.
Eagle Scout nominated for Service Award
Eagle Scout John Casper of Round Rock Troop 157 has been nominated for a Distinguished Conservation Service Award by the Capitol Area Council. DCSA is Scouting America’s highest conservation honor.
SLR Business Credit Provides $9MM Senior Secured Factoring Facility to Bedding Company
SLR Business Credit (SLRBC) funded a $9 million recourse factoring facility, supported by accounts receivable and inventory, to Purecare, a 25-year-old,
Robert Pattinson agreed to star in “Primetime” after massive Zyn shipment from director Lance Oppenheim
Pattinson also produced the film about the “To Catch a Predator” star.
Colorado movie theater reopens after health inspectors find dead mice, droppings
Spurs, Victor Wembanyama Searching For Answers After Loss to Thunder
The San Antonio Spurs lost their first game of the season to the Oklahoma City Thunder on Tuesday night.
LeBron optimistic after launching Sixers era with win
LeBron James said the Philadelphia 76ers still had plenty of room for improvement after launching their NBA season with an impressive opening night victory over the New York Knicks on Tuesday.James, 41, launched his quest for a fifth NBA championship with 14 points and seven assists in a 106-100 defeat of the reigning NBA champions at Madison Square Garden.
This History/Science Quiz Is So Simple That There's No Reason You Shouldn't Pass
Test your knowledge of science and history!
Extratropical Cyclone Whips Past Iceland
The powerful low-pressure system formed over the North Atlantic out of the remnants of Hurricane Isaias.
China builds the world’s smallest wearable brain monitor with a cortex-wide view
The Airscope offers a window on the simultaneous activity of thousands of individual neurons in untethered lab animals.
Painting meets mystery at fall-inspired Paint n' Sip events
Paint your way through a whodunnit with two Murder Mystery Paint Parties, which combine murder mystery stories with paint n’ sips. As you paint, clues will be revealed, suspects questioned,
Prepare to be scared at Maggie Valley's ScreamFest
Ready for a frightfully fun Halloween weekend? Maggie Valley is turning up the scares with ScreamFest Friday and Saturday, Oct. 30 and 31, from noon-midnight both days, at Maggie Valley
Horoscopes
ARIES (March 21 to April 19) Some flashes of ARIES ire might erupt as you confront an unusually bewildering situation. But you should be able to keep your temper under
Elon Musk says SpaceX and Tesla exploring largest merger in history
Tech mogul says tie-up has a 'lot of merit', given firms' complementary work on AI.
Exploring tactile senses with the Orlando Science Center
Watch to see if meteorologist Victoria Wisniewski can guess what is in these stereognostic boxes
Trump, in North Carolina, says Republicans will defy midterm odds
By Jacob Bogage GREENVILLE, North Carolina, Oct 20 (Reuters) - With his approval rating at record lows, President Donald Trump attempted to defy political gravity in a pep rally in
Sacha Fenestraz Confirms Ferrari F1 Test in 2027
The Franco-Argentine driver, incorporated into the Scuderia as a simulator driver in July, confirms that he already has a date to get into a real car.
Ken Paxton hits campaign trail as political expert weighs in on strategy of avoiding debate
Paxton's Richmond appearance was part of a two-week bus tour across Texas, giving supporters an opportunity to hear directly from the state's attorney general.
Polling places open for General Election, but some voter confusion remains
While the polls for the General Election are open, what is not so clear are some ballot items. For those voting in District 43 for the state representative seat, there
Jen torches GOP’s ‘vile brand of politics’
MS NOW's Jen Psaki breaks down how Democrats are looking to expand the map while Republicans are falling back on personal attacks.
Australian democracy is usually peaceful. But there’s a homegrown history of political violence
Like other features of our public landscape, both good and bad, political violence has a history in Australia – one from which we may learn
Hundreds of graves buried beneath a Clearwater business despite a $7.5M settlement
A $7.5 million settlement is bringing a three-year legal battle over a historic Black cemetery in Clearwater closer to an end, while questions remain about hundreds of graves buried beneath a local business.
How 'DWTS' Dedication Night addressed Val Chmerkovskiy's suspension
For the first time in "Dancing with the Stars" history, a pro was not allowed to dance with their celebrity partner.
Student-produced film captures Ireland sports experience | UNC Hussman School of Journalism and Media
The documentary created by a UNC Hussman School of Journalism and Media team premieres on campus Oct. 22 and Oct. 23. — This story, written by UNC Hussman alumnus Michael Lananna ’14, was originally published at unc.edu. — Carolina senior Anna Laible came up with the idea about a year ago. At the annual UNC Sports and Entertainment Summit, the journalism student walked up to then-athletic director Bubba Cunningham and took a chance. “Hi, Bubba, I’m not sure if you remember me, but I’m part of the student broadcast team from the Olympics,” Laible told him. “I have this idea to do an Ireland documentary on the football team.” Encouraged by the enthusiastic response to the proposal, Laible and a team of students from the UNC Hussman School of Journalism and Media worked diligently to turn that vision into reality. In August, Laible and seven peers traveled to Dublin, Ireland, with the Carolina football team and women’s soccer team. Equipped with video cameras, the student journalists covered both teams during their international games — both wins — and filmed scenes throughout Dublin, interviewing Irish locals, Tar Heel fans and key Carolina figures who helped make the trip possible. Back home, Laible’s team put the finishing touches on the documentary, with its first screening at 6:30 p.m. Oct. 22-23 in Carroll Hall room 111. The project is the latest in a long line of sports documentaries produced under the guidance of C.A. Tuggle, John H. Stembler Jr. Distinguished Professor. Since the 2008 Beijing Olympics, Tuggle and the Hussman school have sent journalism students to cover each of the Summer Games, and Tuggle’s students have also produced documentaries on Carolina teams that win national championships. But this Ireland excursion presented a new kind of opportunity. “This trip is really unique,” Tuggle said. “Bubba liked the idea, so we started working on it, and it’s all because Anna was forward-thinking and assertive.” Laible’s team worked to create a holistic depiction of the Dublin trip, billed as “Much More Than a Game.” The documentary’s 12 chapters cover Irish culture, music, trips to the Guiness Storehouse and the myriad connections between Tar Heels and Ireland. “Our main focus was to make sure we gave a whole encompassing idea of what this experience was like,” Laible said. “We wanted to show not just the student-athletes, but other students, other Carolina fans, Carolina alumni, the music and really incorporate that all in the documentary.” Joining Laible in Dublin were juniors Emily Brietz, Cooper Hall, Eliza Jennings and Katherine McCullough and seniors Molly Malek, May Proctor and Merrily Tew. Those students also traveled to Milan for the 2026 Olympic Winter Games in February. Those kinds of opportunities wouldn’t be possible without the support of UNC Hussman and, in the case of the Ireland trip, the Carolina athletic department. UNC Hussman students create Ireland trip documentary. (Submitted photo) “Never in a million years did I think I would have the opportunity to go to the Olympics or to the Aer Lingus College Football Classic, and now I’m even being presented with potential opportunities go to the Super Bowl,” said Malek, who served in a leadership role with Laible in Dublin. “I think that Carolina does a terrific job of connecting us to these opportunities that almost no other university does. This is a university where you have the opportunity to have an interdisciplinary education and to learn and experience a lot of things all at once.” With the support of UNC Hussman, Tuggle and fellow students like Malek, Laible turned a spur-of-the-moment idea into a documentary. When the film screens, Laible said she’s not quite sure what emotions to expect. “I’m a little worried that I might cry — not that crying is a bad thing,” Laible said, laughing. “But I’m really grateful for so many people helping, and I’m excited for everyone to see it.”
Duren: Detroit Pistons Comeback Vs. Celtics Embodies Motor City Culture
The Detroit Pistons engineered a huge second half comeback to take down the Boston Celtics on Opening Day
UAB opens Shelby Biosciences Research Building to advance health
UAB has opened the Shelby Biosciences Research Building, an eight-story facility named after former U.S. Sen. Richard Shelby, aimed at supporting health research and creating new jobs.
Several Santa Rosa County business owners report major damage or total loss of property
MILTON, Fla. -- Santa Rosa County estimates the storm caused more than $76-million in damages.
For young voters, political engagement is easier said than done
It’s a comfortably crisp Friday in October, and desperate for a win, University of Iowa fourth-year student Kasey Ludlow ambles up the creaky steps of one of Iowa City’s many historic homes. It’s one of 35 doors he’s knocked on that day, a tall task anywhere in such a politicized America, but perhaps even more...
Green Bay Packers: 3 takeaways as Packers beat Cowboys
The Dallas Cowboys did not score against the Green Bay Packers until 9:19 remained in the third quarter Sunday night at Lambeau Field. Green Bay won 23-13 for its third straight victory and moved to 4-2. Jordan Love threw for 276 yards and a touchdown and ran for another. 1. Two interceptions became 10 Green [...]
Rare solar radiation storm gives scientists clearest picture yet of flight risks
The most comprehensive data set ever collected from Earth's atmosphere during a solar radiation event has highlighted the importance of better-coordinated radiation monitoring for aviation safety, according ...
Glendale store owner sues federal government over cash, computers seized in raid 20 months ago
A Glendale convenience store owner filed a federal lawsuit Tuesday demanding the return of cash, computers and phones agents seized from his money services business in February 2025.
Kawhi Leonard Shining as Teammate and Leader Through Preseason
The newly acquired superstar is making a big impact on his new teammates ahead of the regular season opener.
November ballot includes five government efficiency questions
There are five questions for city voters aimed at making government more efficient.
‘Borders on the absurd.’ California fights Trump lawsuit to set aside 20,000 ballots
California is trying to block the Trump administration's voter lawsuit. Here’s what the attorney general said in a court filing.
'High Potential' star Matthew Lamb, 14, reveals his mom has died
"High Potential" star Matthew Lamb is coping with the death of his mom. The 14-year-old actor wrote in an Oct. 19 Instagram post that his mother died on Saturday, Oct.
Vivek Ramaswamy ad features opponent’s estranged mother
Ohio Republican gubernatorial nominee Vivek Ramaswamy backs controversial political campaign featuring his Democratic opponent Amy Acton’s estranged mother.
New Richland Lab Could Transform How Scientists Study Microbes and Boost Regional Jobs
The BriefGroundbreaking held Tuesday: PNNL officially began construction on the M2PC lab, a 30,800-square-foot facility funded by the U.S. Department of Energy's Office of Science that will study soil microbes to improve crop productivity and develop new biotechnology applications. The facility will be open to researchers from around the nation and the world.Research timelines could shrink dramatically: The facility's automation and AI capabilities could reduce experiments that currently take six months to just 72 hours, allowing scientists to explore more possibilities faster than ever before.New jobs coming to the Tri-Cities: The project is expected to create positions for automation engineers, AI experts, roboticists, technicians, and skilled craftspeople, with the facility opening in 2029.RICHLAND, Wash. — Pacific Northwest National Laboratory broke ground Tuesday on a first-of-its-kind facility that could accelerate scientific discoveries about the microscopic organisms living in soil—organisms that may hold the key to growing more food and developing new energy technologies.The Microbial Molecular Phenotyping Capability, or M2PC, represents a significant investment in automation and artificial intelligence to speed up research that traditionally takes years to complete. The 30,800-square-foot facility will house more than 100 connected automated instruments designed to study microbes at a pace and scale never before possible.Reshaping Agriculture's FutureThe M2PC facility will not put a new tool directly into a farmer's hands tomorrow morning, but it is actively reshaping the commercial pipeline to solve agriculture's biggest headache with biologicals: inconsistent field performance. For years, PNNL researchers have explored how microbes work and how they might help produce useful materials, advance energy technologies, and address challenges involving critical materials and minerals. But those experiments have been limited by what researchers could accomplish by hand."They can be used to provide nutrients to a plant so that the plant would grow more. So, like increasing your crop productivity, for example," said Douglas Mans, PNNL's Associate Laboratory Director for Integrated Discovery Sciences.PNNL's own research shows soil microbes can help plants access nutrients and withstand drought—benefits that could prove crucial as farmers face growing environmental pressures. The M2PC facility will allow scientists to identify and optimize useful microbes faster than ever before, accelerating the development of biological solutions that actually work consistently in the field.What Makes M2PC UniqueThe Microbial Molecular Phenotyping Capability differs from traditional research labs because it operates as a first-of-its-kind, AI-enabled autonomous laboratory designed to shrink experimental timelines from years down to months or weeks. The M2PC lab will connect more than 100 automated instruments to grow microbes, prepare samples, measure their behavior, and link observations to the molecular processes behind them. Artificial intelligence will help analyze results and guide the next experiments, allowing scientists to explore more questions faster.Deb Gracio, PNNL Director, emphasized the transformative potential during Tuesday's groundbreaking ceremony: "Research that has taken years will become possible in months and hopefully in weeks."That acceleration is already being demonstrated. PNNL's smaller automated lab, called the Anaerobic Microbial Phenotyping Platform or AMP2, completed three experimental cycles in just 72 hours—a process that normally would have taken about six months."That normally would have taken us about six months … and we were able to do that in 72 hours," Mans said.The AMP2 laboratory is not being closed or replaced. Instead, the current 1,800-square-foot laboratory serves as an active prototype and precursor for the much larger M2PC facility. AMP2 will continue operating as a separate lab designed to run anaerobic experiments—those conducted in the absence of oxygen—while M2PC will focus on aerobic research.Broader Applications Beyond AgricultureWhile improving crop productivity is one important application, the M2PC facility is designed to support research into multiple areas critical to national priorities. The lab will advance research into biofuels, manufacturing materials, and energy technologies. It will also help researchers understand how microbes respond to environmental changes and how to design biological systems for biotechnology applications.As a flagship component of the Department of Energy's Genesis Mission, M2PC represents a significant investment in using artificial intelligence and automation to accelerate U.S. scientific discovery. Dorothy Koch, Associate Director of the DOE Office of Science Biological and Environmental Research program, highlighted the facility's importance during the groundbreaking."M2PC will accelerate biological discovery and design," Koch said, noting that the facility is expected to conduct a minimum of 500 strain experiments per week, 100 microbiome experiments per week, and take a million measurements per month.Economic Opportunity for the RegionBeyond the scientific breakthroughs, the M2PC project represents significant economic opportunity for the Tri-Cities region. The facility will require hiring automation engineers, AI experts, technicians skilled in operating robotics, and specialized craftspeople to build and maintain the sophisticated equipment."We're anticipating that type of hiring," Mans said when asked about job creation.PNNL has already begun recruiting talent nationally and internationally for positions related to the smaller AMP2 lab, bringing automation engineers from cities like Boston and San Francisco to work in the region. The M2PC facility is expected to accelerate that trend."This capability won't really exist anywhere else in the world," Mans said, suggesting the facility could become a draw for scientific talent seeking to work on cutting-edge biotechnology research.Timeline and Next StepsThe M2PC facility is expected to open in 2029. Between now and then, construction crews will level and prepare the ground, while the building takes shape. Simultaneously, Ginkgo Bio Works, the automation contractor, will build the facility's automation components off-site so they can be installed as the building is completed.In the interim, PNNL researchers and the broader scientific community will begin planning the first experiments to be conducted in the facility, ensuring research is lined up and ready to begin as soon as the doors open.The groundbreaking ceremony included representatives from the Department of Energy, PNNL leadership, and elected officials at the federal, state, and local levels, underscoring the project's significance to the region and the nation's biotechnology future. News The U.S. Department of Energy Secretary tours Pacific Northwest National Laboratory Dan Hanson, Apple Valley News Now News Beyond DNA: Scientists Explore New Frontiers in Biology Research Dan Hanson, Apple Valley News Now News TRIDEC optimistic that Hanford, PNNL will see funding in national budget Robert Desaulniers News Big picture science: monitoring the Yakima River Basin News PNNL research could shape the future of fighting fentanyl COPYRIGHT 2026 BY APPLE VALLEY NEWS NOW. ALL RIGHTS RESERVED. THIS MATERIAL MAY NOT BE PUBLISHED, BROADCAST, REWRITTEN OR REDISTRIBUTED.
Gubernatorial candidates come out swinging over energy costs
With two weeks to go before Election Day, the candidates for governor were swinging away at each other on the campaign trail.
AP Entertainment SummaryBrief at 7:35 p.m. EDT
Christina Applegate says her doctor told her she was misdiagnosed with MS
Nearly $1 million worth of Pokémon and sports trading cards stolen in FedEx truck theft
The truck was broken into on Oct. 13 outside a company called Professonal Sports Authenticator that verifies memorabilia.
Nearly $1 million worth of Pokémon and sports trading cards stolen in FedEx truck theft
The truck was broken into on Oct. 13 outside a company called Professonal Sports Authenticator that verifies memorabilia.
Nearly $1 million worth of Pokémon and sports trading cards stolen in FedEx truck theft
The truck was broken into on Oct. 13 outside a company called Professonal Sports Authenticator that verifies memorabilia.
Nearly $1 million worth of Pokémon and sports trading cards stolen in FedEx truck theft
The truck was broken into on Oct. 13 outside a company called Professonal Sports Authenticator that verifies memorabilia.
UW Health East Madison Hospital expands surgical capacity
MADISON, Wis. — UW Health East Madison Hospital is expanding its facilities to meet growing health care demand in Dane County.
Nancy Wyman remembered as Connecticut political pioneer
"Do you want to tell the story of why there are still millions of people in this country who have insurance?" asked U.S. Sen. Chris Murphy. "That story runs through Nancy Wyman."
Private contractors are set to cash in as millions of Americans lose health care
Implementing Trump’s "big, beautiful" Medicaid cuts will be a windfall for firms like Deloitte.
Google.org awards $36m to 17 AI science teams | ETIH EdTech News
ETIH edtech news covers Google.org's $36 million commitment to 17 AI for Science projects, including research at the University of Cambridge and MIT. The selected organizations will advance work across climate, clean energy and healthcare, with optional access to Google's six-month accelerator.
Weight loss in middle age can restore cardiovascular health, research suggests
UK study of 6,000 patients shows shedding 5% of body weight may help cut the risk of stroke and heart disease
Thunder-Spurs Opener Already Belongs to Chet Holmgren
After a bruising playoff exit, the Thunder’s versatile center faces an immediate litmus test against Victor Wembanyama, seeking to replace past hesitation with the decisive aggression Oklahoma needs.
Earlville Opera House plans paranormal investigations, Halloween concert
Earlville Opera House will host paranormal investigations Oct. 23-24 and a Grateful Dead tribute concert Oct. 30. Find ticket and registration details.
Museum of Science and Industry Begins South Portico Renovation as North Entrance Plans Draw Scrutiny
The Griffin Museum of Science and Industry (MSI) on October 13 broke ground on a $22 million renovation to reopen its historic south entrance. The project is part of a broader effort to expand access to the Jackson Park landmark, even as preservation advocates criticize a separate proposal for a massive new north entrance. The...
State Volleyball Photo Gallery – Summit vs. Science Hill, Class AAA First Round
The Summit High School volleyball team suffered a 20-25, 25-27, 25-19, 25-21, 16-14 loss against Science Hill in the first round of the Class AAA state tournament on Tuesday, Oct.
Toy Story 5, Backrooms and The Breadwinner Vie to Become the Second Biggest Film This Year...
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Often, people blame “data” for ruining Hollywood, when I’d argue that hype (which can often be debunked by data) is often worse, as you can see in these two headlines. To use a common meme, here’s how it started: and how it’s going: Earlier this year, I read countless (and I mean countless) articles (in almost every mainstream media outlet) about how Heated Rivalry was a huge hit and that it “heated” interest in hockey. But Heated Rivalry wasn’t a huge viewership hit compared to the hype: [ ](https://entertainment.substack.com/p/you-cant-eat-buzzdid-heated-rivalrys) [ You Can’t Eat Buzz…Did Heated Rivalry’s Buzz Translate into Actual Viewership? ](https://entertainment.substack.com/p/you-cant-eat-buzzdid-heated-rivalrys) Entertainment Strategy Guy · Jan 22 [ Read full story ](https://entertainment.substack.com/p/you-cant-eat-buzzdid-heated-rivalrys) In this case, the hype (Heated Rivalry is really popular) belied the data (It didn’t make the top ten charts, meaning it wasn’t a huge hit.1) Even worse, every time I write about this, I get a lot of negative feedback, hence why I only sparingly mention the show these days or add lots of caveats when I write about it, but this just further cements the hype. But companies, and the executives leading them, have to determine strategy based on reality, not media coverage. The NHL committed real marketing dollars to a campaign that didn’t work. Sure enough, the latest NHL season opened to under a million viewers. At some point, you have to focus on what the data says, because real dollars are at stake. And that’s why we have the Streaming Ratings Report! To provide and analyze cold, hard data. Luckily, this week, I can be positive and take a look at a huge opening on streaming, along with a very buzzy horror film that customers kind of like, but don’t really love. And a comedy that tried to rebound on streaming. Today, I’m covering two weeks—21-Sep and 28-Sep—so we have a lot to discuss (nearly 5,000 words worth), including a series of film misses for Netflix, another argument for weekly-released TV shows on streaming, another sitcom tries to avoid the comedy curse, Netflix has two new game shows (one powered by AI), Reacher falling off the charts after a huge run, Prime Video tries its hands at the romcom game**,** a look at the WNBA’s big season, a big night for the VMAs on CBS and MTV, all the flops, bombs and misses, and a whole lot more. (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of September 14th to October 4th, 2026. You can find a link to my terminology here.) Subscribe Film - Two Hits and a Miss Come to Streaming… Three very interesting films came to streaming in one week, and I like comparing them since they show the range of theatrical films. One was a huge blockbuster, one was popular, and one was neither. One is a horror film, a buzzy genre; one is a comedy, a struggling genre; and one is an animated family film, the king of the box office. One went to a tiny streamer (HBO Max), one went to a second-tier streamer (Disney+), and one went to the biggest (Netflix). So… If you just went by box office, you’d expect Backrooms—the $197 million grosser, and partner of Obsession for “YouTube Horror Summer”—to dominate on streaming. If you read this report, though, you know that horror films don’t do great on streaming, and that’s the case again. Backrooms opened at 3.8 million hours according to Nielsen, and had 3.9 million hours in its second week. Here’s how that stacks up to other HBO Max films: We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… ...why I don’t buy Backrooms budget… …two new games shows arrive on streaming… …another sitcom struggles… ...another argument for putting out shows weekly on Netflix... ...and a whole lot more, nearly 5,000 words more... ...please subscribe! We can only keep doing this great work with your support. If you want an idea of just how much content you’d get in a full issue, check out this older issue. Coming Soon! Next week, I’ll be taking a look at the eighth season of Hulu’s The Kardashians, answering the question: will this show ever make the charts? If Mormon wives can make it, surely one of social media’s most popular families can as well. Also, Prime Video has a new horror show based on popular IP, Carrie, Netflix has a horror show starring Josh Hartnett, Below, and Apple TV has a UK import, Small Prophets. Plus a bunch of movies like Disclosure Day heading to Peacock, The Housemaid coming to HBO Max, Ben Affleck’s latest on Apple TV, Animals, and Matchbox the Movie on Apple TV, a John Cena action comedy inspired by Hasbro’s toy cars. The week after is even busier! I’ll look at another IP-based horror show, Crystal Lake, a new MCU show on Disney+, VisionQuest, season two of The Lowdown on FX/Hulu, the fourth seasons of The Diplomat on Netflix and Tulsa King on Paramount+, another season of Love is Blind, and four straight-to-streaming films: Netflix’s Sacrifice (starring Chris Evens, Anya-Taylor-Joy, Vincent Cassel, John Malkovich, Salma Hayek. Charlie XCX), Apple TV’s Tenzing (starring Tom Hiddleston and Willem Defoe), Prime Video’s Love of Your Life (Margaret Qualley) and Masterplan (Stanley Tucci) and a whole lot more, somehow. Long term, here’s some huge IP news: a Game of Thrones movie is coming to theaters, Game of Thrones: Aegon’s Conquest in 2029, while Jon Watts (who helmed three of the most recent Spider-Man movies) is directing the next Star Wars trilogy, to be written by Simon Kinberg. I’m cautiously optimistic for both. It feels obvious to say that making good movies matters, but for bets this big (Star Wars is on a swoon, Game of Thrones hasn’t been to theaters yet), the quality has to be there.
MAGA Inc. Unleashes Millions to Turn Out Republicans At the Polls
MAGA Inc. is now flooding the social media platforms with targeted ads as it seeks to turn out Republicans amid the president’s historically low approval ratings.
Lena Waithe says Hollywood feels like "Walmart"
Actor, writer and producer Lena Waithe is questioning Hollywood's pursuit of mass-market entertainment as consolidation leaves creators with fewer places to sell original projects.
Paul George Sets Celtics Franchise Record During Loss to Pistons
Detroit spent three quarters getting torched by Paul George, then flipped the opener in one run. #Pistons
30 residents of Massachusetts assisted living facility hospitalized in weeks after woman's death, health director says
Hopkinton's health director says 30 residents of Golden Pond Assisted Living Facility have been transported to the hospital in recent weeks as an investigation is ongoing at the facility.
40 Years of Superconductor Science Just Got Turned Upside Down by a Stunning Discovery
A material that carries electricity without resistance may be held back by its own structure, challenging 40 years of assumptions about copper-based superconductors.
From Our Partners: The Hidden Devices Putting Your Small Business at Risk
During Small Business Month 2026 alone, Comcast Business detected and blocked 230 cyber threats targeting small businesses per second. That finding carries added weight across the Eastside.
Early voting ongoing
Registered Monroe County voters can cast ballots from Monday, Oct. 19, through Saturday, Oct. 31, during early voting for the November general election, county elections officials said.
Gravity & Other Myths Bringing Acrobatics Show to Eisenhower Auditorium
An Australian physical theater troupe will bring a performance built around acrobatics, repetition and the pursuit of mastery to Penn State next
Beloved Washington, D.C., bookstore Kramers celebrates 50 years in business
What to stream: 'Yaga' joins coven of witchy murder mysteries
The highly anticipated Crave series “Yaga” finally arrives on AMC+ this week, a witchy, sexy murder mystery that’s a perfect autumnal watch. The series, based on the play by Kat
Madison Opera brings Bellini’s ‘Norma’ to Wisconsin for the first time
MADISON, Wis. — Madison Opera will bring Vincenzo Bellini’s classic opera Norma to Wisconsin for the first time, staging the drama at Overture Hall on Oct. 30, and Nov. 1.