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Hidalgo Looks to Science and Innovation to Enter Aerospace Industry
Hidalgo is exploring opportunities to enter the aerospace industry by strengthening ties between universities, government institutions
Childhood lead exposure remains a preventable health threat in the Americas
Lead exposure affects up to 815 million children worldwide. During International Lead Poisoning Prevention Week, PAHO highlights the need to identify sources of exposure, strengthen surveillance, and protect children from the harmful effects of lead.
Oakland volleyball falls to Science Hill in Class AAA semifinals
An upset loss to Siegel in the District 8-AAA championship nearly fueled Oakland volleyball to its first TSSAA state championship appearance.
WKYC Channel 3
WKYC (Cleveland) is your source for breaking news, Northeast Ohio weather, traffic, and live coverage in Cleveland and across the region. Get the latest updates from the WKYC team — from major local headlines and investigations to severe weather, community stories, and the moments everyone’s talking about. Watch live newscasts, stream breaking coverage, and catch up on the top stories shaping Cleveland, Akron, Canton, and surrounding communities. Subscribe for: • Cleveland breaking news + live updates • Northeast Ohio weather forecasts and severe weather alerts • Investigations and accountability reporting • Community stories across the region • Major events, sports, and local explainers WKYC — Cleveland news and weather, live and on demand. 🔗 More: https://www.wkyc.com/
New lab to become centre for investigating uplands
The research facility in Penrith will also help train the next generation of environmental scientists.
Built to Rise - Notre Dame Business Mendoza College of Business
From Heisman glory to business success — and through devastating loss — alum John Huarte’s life has been defined by resilience.
In Annual State of the University Address, President Davis Highlights Position of Strength and Future Plans in Healthcare, Research and Undergraduate Education
President Jim Davis shared a bold and confident vision for the future of The University of Texas at Austin during his annual State of the University
Bucco Calls for Action to Support Small Businesses, Introduces Bill to Give Them a Voice in Trenton
While the Sherrill administration continues its ‘small business listening tour’, Senate Republican Leader Anthony M. Bucco (R-Morris, Passaic) is calling for immediate action to support Ne
Tusayan business recovery center to help after Grand Canyon floods
The federal Small Business Administration has opened a temporary center in Tusayan to help streamline economic recovery efforts following destructive flash floods at the Grand Canyon earlier this year.
TreVeyon Henderson cleared for Week 7
The Patriots' backfield is getting a boost in Week 7.
Livermore police responding to possibly armed suspect barricaded inside business
Livermore Police Department said officers are responding to a domestic violence incident involving a possibly armed suspect who has barricaded themselves inside a business near Fourth Street and South Livermore Avenue on Wednesday.
Tired of Being Tired? 7 Science-Backed Ways to Sleep Better
Daylight saving time starts in a few weeks, ushering in the longer nights and shorter days associated with winter. But for many people, the extra hours of darkness aren’t necessarily more restful. Experts say sleep deprivation is on the rise in the U.S. And the combination of stress, shift work and the false bravado of […]
Study finds health care provider photos in waiting rooms can strengthen patient trust
A new Florida State University study finds that adding health care providers' photographs to clinic welcome signs can strengthen certain aspects of patient trust before patients even meet their providers.
Your Voice, Your Vote: Stanley Langlow, Chelan County sheriff candidate
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Your Voice, Your Vote: Adam Musgrove, Douglas County sheriff candidate
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Your Voice, Your Vote: Tyler Caille, Douglas County sheriff candidate
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The Daily Roundup: Kalispell Business Improvement District Looks to Replace Street Furniture Downtown
On Friday, we officially published our 2026 Election Guide, linked here, at the bottom of this newsletter and in the “Editor’s Picks” section of our website, where it will live throughout the rest of the election cycle.
Built on family, strengthened by employees: Syverson Tile & Stone earns prestigious award
More than 90 years and three generations with more growth on the way, Syverson Tile & Stone has earned one of the region's most meaningful family business honors.
Danica McKellar shares how Candace Cameron Bure led her to faith: ‘It’s been Jesus this whole time’
Actress Danica McKellar reflected on how fellow former child star Candace Cameron Bure helped lead her to Christianity four years ago, and how her faith has completely redefined how she views her
Cloud Playtime Now Available to Test with XBOX Insiders
Starting today, XBOX Insiders* can try a new way to stream games by purchasing cloud playtime without a Game Pass subscription. This preview gives XBOX Insiders who do not have an active Game Pass subscription an early look at the new option before it rolls out more broadly in November. During the preview, XBOX Insiders […]
Popular olive oil shot trend has Americans chasing health benefits as doctor questions the hype
Should you take olive oil shots to boost health? Harvard-trained doctor Nick Norwitz, M.D., Ph.D., shares what you need to know about the trending wellness habit.
An exploding baseball and a smashed guitar. What went down at Modesto’s State Theatre
The winners of the annual MAMA Awards were announced Tuesday.
World News in Brief: Aid for Ethiopia, Abyei drone strikes condemned, extreme heat and newborn health
The World Health Organization (WHO) is scaling up emergency health response operations across Afar, Amhara and Tigray in Ethiopia to address growing humanitarian and health needs resulting from ongoing hostilities.
Open for Business: Premier Performance Reno helps people handle pressure
Trent Mahler shared a couple of pressure resets you can use in two minutes.
Tulane Finally Has True Home Field Advantage at Yulman Stadium
Years of success for the Tulane Green Wave football team have shaped their home stadium into a real strength.
Opinion: Abbott’s family tree is growing. Will its newest branch thrive like AbbVie?
The classroom lesson of addition by subtraction is about to be tested again.
THE OPTIX NETWORK ANNOUNCES NOVEMBER 1 LAUNCH, INTRODUCING A NEW DESTINATION FOR ORIGINAL ENTERTAINMENT AND INDEPENDENT STORYTELLING
/PRNewswire/ -- The Optix Network, a new premium streaming platform dedicated to original entertainment, independent storytelling and creator-focused...
The Latino Theater Company presents 'Yamel Cucuy,' about ICE
'Yamel Cucuy' — at the Latino Theater Company, inside the Los Angeles Theatre Center in downtown L.A. — follows a 13-year-old girl hunted by ICE agents.
Preparing for cascading climate risks
Arizona communities already understand that climate hazards rarely occur in isolation. Extreme heat can drive up electricity demand, drought can increase wildfire risk, and flooding can disrupt transportation, water systems, housing and local economies. Because these systems are connected, a disruption in one can quickly threaten public health and safety.
Maryland fires coach Mike Locksley after 2-5 start, dismal 3-season stretch
Scientists Transplanted 306 Square Meters of Wild Salt Marsh Into The World's Largest Wave Machine And Let a Simulated Extreme Storm Rip
"We had to bring the salt marsh to the storm."
Scientists Transplanted 306 Square Meters of Wild Salt Marsh Into The World's Largest Wave Machine And Let a Simulated Extreme Storm Rip
"We had to bring the salt marsh to the storm."
Berkshire author Hannah Fries finds poetry in the science of trees
Hannah Fries explores the science and poetry of forests in “A Forest Language.” What tree word changes how you see the Berkshires?
Christina Applegate’s Health Journey, From Early MS Symptoms to Learning She was Misdiagnosed
After years of treatment, hospitalizations and pain, the actor says her misdiagnosis isn’t welcome news.
From PMS to Menopause: Two new clinical studies strengthen the science behind one saffron extract
PMS and menopause represent distinct stages of a woman’s life, with different hormonal patterns and symptoms. Yet both are characterised by significant hormonal fluctuations that can influence interconnected biological pathways involved in emotional well-being, sleep, stress response and overall quality of life
Supreme Court rejects Trump's order to end hormone treatments for transgender prisoners
The decision is a rare win for trans rights at the Supreme Court.
Maryland fires coach Mike Locksley after 2-5 start, dismal 3-season stretch: Source
Locksley was in his eighth season of this tenure at Maryland and was retained for 2026 after back-to-back 4-8 seasons.
Why Entertainment Industry Layoffs Are Accelerating
Hollywood layoffs are mounting as streaming competition, overseas production and shifting audience habits reshape the entertainment industry.
‘Glee’ to return in reboot for Disney+ and Hulu
By Danielle Broadway LOS ANGELES, Oct 21 (Reuters) - "Glee," the hit musical comedy-drama television series, is set to return in a reboot, streaming services Disney+ and Hulu announced on
NMSU research centers celebrate fall with outreach events
PHOTO CAPTION: New Mexico State University’s Agricultural Science Center at Clovis hosted about 720 fifth-grade students from Curry County during the center’s Pumpkin Patch Day earlier this month....
FSU study finds healthcare provider photos in waiting rooms can strengthen patient trust
A new Florida State University study finds that adding healthcare providers' photographs to clinic welcome signs can strengthen certain aspects of patient
Op-ed: Making sense—and dollars—of resilience
Investments in resilience can strengthen our neighborhoods while creating durable career pathways for the next generation of New Yorkers.
"100% Not" – Erik ten Hag Gives Michael Carrick Sack Verdict
As winless streaks mount and squad depth thins, Erik ten Hag slams the INEOS hierarchy while offering a surprising defense for his successor ahead of United's trip to Como.
Black River Entertainment Hosts Showcase At Franklin Theatre
The Franklin Theatre’s monthly Songwriters Series took place last Thursday (Oct. 15) showcasing [...]
How Lucille Ball Saved ‘Star Trek’ to Become a Six-Decade Juggernaut Franchise
Roddenberry Entertainment COO Trevor Roth on Wednesday told the MIA Market in Rome how the comedy legend and her Desilu Productions put the quirky sci-fi series into reruns after an NBC cancellation.
Watch: The SpaceX rocket science inside Tesla’s new Roadster
Explore the physics and challenges behind Tesla's Roadster stunts, rocket science, thrusters, and road-legal feasibility.
Beijing Science Declaration sets priorities for global science
The Beijing Science Dialogue concluded on Wednesday with the adoption of the Beijing Science Declaration, outlining 18 commitments to strengthen international scientific cooperation and shape the future of science beyond 2030.
These Americans make a living scooping poop for other people's pets: 'I truly love it'
Poop scooping is still a lesser-known service compared to the likes of lawn care and housekeeping. But these entrepreneurs are raking it in while picking it up.
City sales tax builds on upward trend, exceeding budget projections to date
Sales tax revenue continues to trend above expectations in Sioux Falls this year, driven largely by business spending versus consumers.
Jalen Hurts' health shouldn't be up for debate
Football has long tradition of treating Black quarterbacks injuries as character referendums first and medical event second.
Billionaires turned life insurers into cash machines. Now comes the reckoning.
A lucrative Wall Street strategy has funneled billions from life insurers into their owners' other ventures. Now tougher rules and questions about investment risks are putting the model to the test.
Abbott to spin out Nutrition business, cuts guidance
Abbott reported mixed Q3 results, cut its guidance and joined the trend of medtech conglomerates spinning out businesses to focus.
Misericordia University Announces New Partnership with Northeast College of Health Sciences
Misericordia University recently announced a new educational partnership with Northeast College of Health Sciences designed to provide students with a streamlined pathway toward earning a Doctor of Chiropractic degree.
'Visually immersive' nightlife concept to open downtown in 2027
A new entertainment and nightlife destination is coming to downtown Cincinnati's Fountain District.
<b>Doctors, engineers and computer scientists leave Israel.</b> Researchers sound alarm
The number of Israelis leaving the country has jumped by dozens of percent over the last three years, while the number of those returning has fallen. Researchers warn of a collapse of the Israeli economy if the trend continues
Dolly Parton tribute airs tonight, how to watch the star-studded special
Find out how to watch the Dolly Parton tribute live tonight, including the time, channel, streaming options and star-studded performer lineup.
Australia urged to put biodiversity at the heart of planning as global targets slip out of reach
The world is falling short of its biodiversity commitments because nature is still treated as an afterthought in decisions about housing, infrastructure, agriculture, energy, mining and conservation, ...
Elevance raises full-year guidance on lower medical costs
Elevance spent less premium revenue on medical care in the quarter than Wall Street anticipated.
'Glee' reboot coming to Disney+ and Hulu
Co-creator/writer Ryan Murphy (C) poses in the press room with the cast of 'Glee' with the award for best television series musical or comedy for 'Glee' at the 67th Annual Golden Globe Awards held at The Beverly Hilton Hotel on January 17, 2010 in Beverly Hills, California. (Kevin Winter/Getty Images)The hit TV show Glee is coming back.An all-new season of the hit series from Ryan Murphy is coming to Disney+ and Hulu, Disney announced Wednesday.No details about the cast or an official release date have been shared.The studio behind the reboot is 20th Television, which also produced the original series.Glee first aired on Fox for six seasons, from 2009 to 2015.It followed a high school glee club and starred Lea Michele, the late Cory Monteith, the late Naya Rivera, Amber Riley, Chris Colfer, Kevin McHale, Jenna Ushkowitz, Matthew Morrison, Jane Lynch and more.Murphy told ABC News last month that a script for a Glee reboot had been written, and that he is in touch with cast members about returning.“I’ve been quietly having conversations with people on that show … about, ‘What do you think? Should we?,'" Murphy said. "Maybe I shouldn’t, I don’t know. It’s fun just to try."Glee won six Primetime Emmys and several Golden Globes. It also won the GLAAD Media Award for outstanding comedy series in 2010 and 2011.All 121 original episodes of Glee are currently streaming on Hulu.The Walt Disney Co. is the parent company of ABC News, Disney+ and Hulu.Copyright © 2026, ABC Audio. All rights reserved.
James Harden Identifies Cavaliers’ Biggest Priority Entering His 18th Season
James Harden enters his 18th NBA season still chasing a title and says Cleveland’s biggest priority is staying healthy and trending up.
Despite catches, Trey McBride is being woefully underused by Cardinals
While Trey McBride is tied for the NFL lead in catches, he isn't having that great a season.
Hoffenheim vs. Lyon preview: Team news & predicted lineups
After a much-needed 2-1 win over fellow Bundesliga strugglers Borussia Mönchengladbach ended their four-game losing streak at the weekend, TSG Hoffenheim will be looking to build on that result when ...
Abbott to Carve Out Nutrition Business Into Independent Company
Abbott Laboratories plans to separate its nutrition business into an independent company with about $8.5 billion in annual sales.
Catching up with sleep health supplements: A roundup of the latest science
Sleep has moved from a lifestyle concern to a core measure of health, as inadequate sleep affects a substantial share of adults and often occurs alongside chronic stress, undermining health, well-being and performance across sleep-wake cycles and life domains.
Portside Lounge opens in Bridgeport with food, entertainment and community focus
Portside Lounge and Restaurant officially opened Wednesday at 3777 Main Street, offering American cuisine, craft drinks and live entertainment in a warm, welcoming setting.
Heineken taps into home entertainment
The Dutch lager brand has partnered with Brand Innovation Lab, the creative arm of Amazon Ads, to make going out as easy as streaming your favourite show.
TreviPay Expands Pay by Invoice Availability for Walmart Business Customers
OVERLAND PARK, Kan., October 21, 2026--TreviPay announces the general availability of Pay By Invoice for eligible Walmart Business customers.
Handy Youth Develop Smart Fidget Device to Support Mental Health Awareness, Win National Innovation Award - Florida Hospital News and Healthcare Report
Handy Fidgibeat team South Florida teens develop Fidgibeat, a prototype that combines fidgeting with real-time heart rate and usage tracking to help inform conversations about stress and emotional well-being October […]
Honda’s engine business goes from lawnmowers to jets
Honda’s reach stretches from everyday equipment to business jets, with endurance racing revealing the challenges behind dependable power.
Honda’s engine business goes from lawnmowers to jets
Honda’s reach stretches from everyday equipment to business jets, with endurance racing revealing the challenges behind dependable power.
Britain Politics
Britain's Prime Minister Andy Burnham leaves 10 Downing Street to attend the weekly Prime Ministers' Questions session in parliament in London, Wednesday, Oct. 21, 2026. (AP Photo/Kirsty Wigglesworth)
Britain Politics
Britain's Prime Minister Andy Burnham leaves 10 Downing Street to attend the weekly Prime Ministers' Questions session in parliament in London, Wednesday, Oct. 21, 2026. (AP Photo/Kirsty Wigglesworth)
Citizens maintains Starz Entertainment stock rating on content strength
Citizens maintains Starz Entertainment stock rating on content strength
US extreme weather survivors are a growing group – now they want to be a political force
At a gathering in Texas, near where floods killed 136 people last year, survivors are united on the need for urgent action
From Trauma to Hope: Supporting Mental Health in Ukraine
As the war in Ukraine continues, access to mental health care remains critical for people living with the psychological effects of the conflict, including the healthcare workers serving affected co…
Delta Dental commits nearly $3 million to strengthen the future oral health workforce
/PRNewswire/ -- Today, Delta Dental announced the five 2026 Delta Dental Future Workforce Fund awardees, with funding committed for the next three years. The...
Local nonprofit empowers individuals with disabilities through pet treat business
The Ella and Bella Pet Company, a nonprofit founded by Kristine Flora, creates unique opportunities for individuals with intellectual and developmental disabilities. This innovative initiative not …
In China, scientists found a nearly 5-pound fungus so unique it required a new family
The team also found signs that the fungus may spend part of its life hidden inside living trees.
Gracie’s Beauty Salon honored with Texas Treasure Business Award
Gracie Arguijo celebrated a special milestone on Friday, Oct. 9, when she was presented with the Texas Treasure Business Award from the Texas Historical Commission.
UC Davis Health introduces five-day accelerated treatment for severe depression
UC Davis Health has added an accelerated treatment approach for depression at its Advanced Psychiatric Therapeutics (APT) clinic in East Sacramento.
The pumpkin concierge business creates a new revenue stream for farmers
A new fall trend is creating an additional revenue stream for pumpkin farmers.
The pumpkin concierge business creates a new revenue stream for farmers
A new fall trend is creating an additional revenue stream for pumpkin farmers.
How a photo of a person’s face could help predict whether they’ll survive cancer treatment
A simple selfie could hold surprising clues to your overall health and longevity, especially among people with cancer.
Would subsidizing weight-loss drugs make health care fairer?
GLP-1 medicines such as Ozempic, Wegovy and Mounjaro have transformed the treatment of obesity, but access to them in Australia increasingly depends on something much less medical: whether you can afford ...
Famous Dems campaign for Pappas as NH's crucial Senate race hits final stretch
Two weeks until Election Day and New Hampshire's U.S. Senate race is at a boiling point.
Bengals Set to Face Former Teammate This Week in Baltimore
The Bengals will face a familiar foe in Baltimore as former Cincinnati edge rusher Trey Hendrickson looks to make an impact against his former team after returning from injury.
New Richland Lab Could Transform How Scientists Study Microbes and Boost Regional Jobs
The BriefGroundbreaking held Tuesday: PNNL officially began construction on the M2PC lab, a 30,800-square-foot facility funded by the U.S. Department of Energy's Office of Science that will study soil microbes to improve crop productivity and develop new biotechnology applications. The facility will be open to researchers from around the nation and the world.Research timelines could shrink dramatically: The facility's automation and AI capabilities could reduce experiments that currently take six months to just 72 hours, allowing scientists to explore more possibilities faster than ever before.New jobs coming to the Tri-Cities: The project is expected to create positions for automation engineers, AI experts, roboticists, technicians, and skilled craftspeople, with the facility opening in 2029.RICHLAND, Wash. — Pacific Northwest National Laboratory broke ground Tuesday on a first-of-its-kind facility that could accelerate scientific discoveries about the microscopic organisms living in soil—organisms that may hold the key to growing more food and developing new energy technologies.The Microbial Molecular Phenotyping Capability, or M2PC, represents a significant investment in automation and artificial intelligence to speed up research that traditionally takes years to complete. The 30,800-square-foot facility will house more than 100 connected automated instruments designed to study microbes at a pace and scale never before possible.Reshaping Agriculture's FutureThe M2PC facility will not put a new tool directly into a farmer's hands tomorrow morning, but it is actively reshaping the commercial pipeline to solve agriculture's biggest headache with biologicals: inconsistent field performance. For years, PNNL researchers have explored how microbes work and how they might help produce useful materials, advance energy technologies, and address challenges involving critical materials and minerals. But those experiments have been limited by what researchers could accomplish by hand."They can be used to provide nutrients to a plant so that the plant would grow more. So, like increasing your crop productivity, for example," said Douglas Mans, PNNL's Associate Laboratory Director for Integrated Discovery Sciences.PNNL's own research shows soil microbes can help plants access nutrients and withstand drought—benefits that could prove crucial as farmers face growing environmental pressures. The M2PC facility will allow scientists to identify and optimize useful microbes faster than ever before, accelerating the development of biological solutions that actually work consistently in the field.What Makes M2PC UniqueThe Microbial Molecular Phenotyping Capability differs from traditional research labs because it operates as a first-of-its-kind, AI-enabled autonomous laboratory designed to shrink experimental timelines from years down to months or weeks. The M2PC lab will connect more than 100 automated instruments to grow microbes, prepare samples, measure their behavior, and link observations to the molecular processes behind them. Artificial intelligence will help analyze results and guide the next experiments, allowing scientists to explore more questions faster.Deb Gracio, PNNL Director, emphasized the transformative potential during Tuesday's groundbreaking ceremony: "Research that has taken years will become possible in months and hopefully in weeks."That acceleration is already being demonstrated. PNNL's smaller automated lab, called the Anaerobic Microbial Phenotyping Platform or AMP2, completed three experimental cycles in just 72 hours—a process that normally would have taken about six months."That normally would have taken us about six months … and we were able to do that in 72 hours," Mans said.The AMP2 laboratory is not being closed or replaced. Instead, the current 1,800-square-foot laboratory serves as an active prototype and precursor for the much larger M2PC facility. AMP2 will continue operating as a separate lab designed to run anaerobic experiments—those conducted in the absence of oxygen—while M2PC will focus on aerobic research.Broader Applications Beyond AgricultureWhile improving crop productivity is one important application, the M2PC facility is designed to support research into multiple areas critical to national priorities. The lab will advance research into biofuels, manufacturing materials, and energy technologies. It will also help researchers understand how microbes respond to environmental changes and how to design biological systems for biotechnology applications.As a flagship component of the Department of Energy's Genesis Mission, M2PC represents a significant investment in using artificial intelligence and automation to accelerate U.S. scientific discovery. Dorothy Koch, Associate Director of the DOE Office of Science Biological and Environmental Research program, highlighted the facility's importance during the groundbreaking."M2PC will accelerate biological discovery and design," Koch said, noting that the facility is expected to conduct a minimum of 500 strain experiments per week, 100 microbiome experiments per week, and take a million measurements per month.Economic Opportunity for the RegionBeyond the scientific breakthroughs, the M2PC project represents significant economic opportunity for the Tri-Cities region. The facility will require hiring automation engineers, AI experts, technicians skilled in operating robotics, and specialized craftspeople to build and maintain the sophisticated equipment."We're anticipating that type of hiring," Mans said when asked about job creation.PNNL has already begun recruiting talent nationally and internationally for positions related to the smaller AMP2 lab, bringing automation engineers from cities like Boston and San Francisco to work in the region. The M2PC facility is expected to accelerate that trend."This capability won't really exist anywhere else in the world," Mans said, suggesting the facility could become a draw for scientific talent seeking to work on cutting-edge biotechnology research.Timeline and Next StepsThe M2PC facility is expected to open in 2029. Between now and then, construction crews will level and prepare the ground, while the building takes shape. Simultaneously, Ginkgo Bio Works, the automation contractor, will build the facility's automation components off-site so they can be installed as the building is completed.In the interim, PNNL researchers and the broader scientific community will begin planning the first experiments to be conducted in the facility, ensuring research is lined up and ready to begin as soon as the doors open.The groundbreaking ceremony included representatives from the Department of Energy, PNNL leadership, and elected officials at the federal, state, and local levels, underscoring the project's significance to the region and the nation's biotechnology future. News The U.S. Department of Energy Secretary tours Pacific Northwest National Laboratory Dan Hanson, Apple Valley News Now News Beyond DNA: Scientists Explore New Frontiers in Biology Research Dan Hanson, Apple Valley News Now News TRIDEC optimistic that Hanford, PNNL will see funding in national budget Robert Desaulniers News Big picture science: monitoring the Yakima River Basin News PNNL research could shape the future of fighting fentanyl COPYRIGHT 2026 BY APPLE VALLEY NEWS NOW. ALL RIGHTS RESERVED. THIS MATERIAL MAY NOT BE PUBLISHED, BROADCAST, REWRITTEN OR REDISTRIBUTED.
Toy Story 5, Backrooms and The Breadwinner Vie to Become the Second Biggest Film This Year...
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Often, people blame “data” for ruining Hollywood, when I’d argue that hype (which can often be debunked by data) is often worse, as you can see in these two headlines. To use a common meme, here’s how it started: and how it’s going: Earlier this year, I read countless (and I mean countless) articles (in almost every mainstream media outlet) about how Heated Rivalry was a huge hit and that it “heated” interest in hockey. But Heated Rivalry wasn’t a huge viewership hit compared to the hype: [ ](https://entertainment.substack.com/p/you-cant-eat-buzzdid-heated-rivalrys) [ You Can’t Eat Buzz…Did Heated Rivalry’s Buzz Translate into Actual Viewership? ](https://entertainment.substack.com/p/you-cant-eat-buzzdid-heated-rivalrys) Entertainment Strategy Guy · Jan 22 [ Read full story ](https://entertainment.substack.com/p/you-cant-eat-buzzdid-heated-rivalrys) In this case, the hype (Heated Rivalry is really popular) belied the data (It didn’t make the top ten charts, meaning it wasn’t a huge hit.1) Even worse, every time I write about this, I get a lot of negative feedback, hence why I only sparingly mention the show these days or add lots of caveats when I write about it, but this just further cements the hype. But companies, and the executives leading them, have to determine strategy based on reality, not media coverage. The NHL committed real marketing dollars to a campaign that didn’t work. Sure enough, the latest NHL season opened to under a million viewers. At some point, you have to focus on what the data says, because real dollars are at stake. And that’s why we have the Streaming Ratings Report! To provide and analyze cold, hard data. Luckily, this week, I can be positive and take a look at a huge opening on streaming, along with a very buzzy horror film that customers kind of like, but don’t really love. And a comedy that tried to rebound on streaming. Today, I’m covering two weeks—21-Sep and 28-Sep—so we have a lot to discuss (nearly 5,000 words worth), including a series of film misses for Netflix, another argument for weekly-released TV shows on streaming, another sitcom tries to avoid the comedy curse, Netflix has two new game shows (one powered by AI), Reacher falling off the charts after a huge run, Prime Video tries its hands at the romcom game**,** a look at the WNBA’s big season, a big night for the VMAs on CBS and MTV, all the flops, bombs and misses, and a whole lot more. (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of September 14th to October 4th, 2026. You can find a link to my terminology here.) Subscribe Film - Two Hits and a Miss Come to Streaming… Three very interesting films came to streaming in one week, and I like comparing them since they show the range of theatrical films. One was a huge blockbuster, one was popular, and one was neither. One is a horror film, a buzzy genre; one is a comedy, a struggling genre; and one is an animated family film, the king of the box office. One went to a tiny streamer (HBO Max), one went to a second-tier streamer (Disney+), and one went to the biggest (Netflix). So… If you just went by box office, you’d expect Backrooms—the $197 million grosser, and partner of Obsession for “YouTube Horror Summer”—to dominate on streaming. If you read this report, though, you know that horror films don’t do great on streaming, and that’s the case again. Backrooms opened at 3.8 million hours according to Nielsen, and had 3.9 million hours in its second week. Here’s how that stacks up to other HBO Max films: We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… ...why I don’t buy Backrooms budget… …two new games shows arrive on streaming… …another sitcom struggles… ...another argument for putting out shows weekly on Netflix... ...and a whole lot more, nearly 5,000 words more... ...please subscribe! We can only keep doing this great work with your support. If you want an idea of just how much content you’d get in a full issue, check out this older issue. Coming Soon! Next week, I’ll be taking a look at the eighth season of Hulu’s The Kardashians, answering the question: will this show ever make the charts? If Mormon wives can make it, surely one of social media’s most popular families can as well. Also, Prime Video has a new horror show based on popular IP, Carrie, Netflix has a horror show starring Josh Hartnett, Below, and Apple TV has a UK import, Small Prophets. Plus a bunch of movies like Disclosure Day heading to Peacock, The Housemaid coming to HBO Max, Ben Affleck’s latest on Apple TV, Animals, and Matchbox the Movie on Apple TV, a John Cena action comedy inspired by Hasbro’s toy cars. The week after is even busier! I’ll look at another IP-based horror show, Crystal Lake, a new MCU show on Disney+, VisionQuest, season two of The Lowdown on FX/Hulu, the fourth seasons of The Diplomat on Netflix and Tulsa King on Paramount+, another season of Love is Blind, and four straight-to-streaming films: Netflix’s Sacrifice (starring Chris Evens, Anya-Taylor-Joy, Vincent Cassel, John Malkovich, Salma Hayek. Charlie XCX), Apple TV’s Tenzing (starring Tom Hiddleston and Willem Defoe), Prime Video’s Love of Your Life (Margaret Qualley) and Masterplan (Stanley Tucci) and a whole lot more, somehow. Long term, here’s some huge IP news: a Game of Thrones movie is coming to theaters, Game of Thrones: Aegon’s Conquest in 2029, while Jon Watts (who helmed three of the most recent Spider-Man movies) is directing the next Star Wars trilogy, to be written by Simon Kinberg. I’m cautiously optimistic for both. It feels obvious to say that making good movies matters, but for bets this big (Star Wars is on a swoon, Game of Thrones hasn’t been to theaters yet), the quality has to be there.
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