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How a 'philosophical' change sparked Leclerc's Silverstone turnaround
Charles Leclerc has revealed the "philosophical" change that prompted him to make adjustments midway through the British Grand Prix weekend, a move that ultimately paid off as he went on to win the race. The Monegasque returned to winning ways after a drought of almost two years, during which he watched his teammates, first Carlos Sainz and then Lewis Hamilton, claim victory while he was left waiting.
Scotty James & Nigel Sylvester: the big business of extreme sports
Yahoo Finance Executive Editor Brian Sozzi chats with professional snowboarder and Olympic silver medalist Scotty James and professional BMX athlete Nigel Sylvester about the evolution of their extreme sports and how it's driving big business for their brands.
British GP Starting Grid | Ferraris look to deny Antonelli victory
Championship leader Kimi Antonelli is set to start the British Grand Prix from pole position, with the two Ferraris hoping to overtake the youngster off the line. Here is the starting grid for today's race at Silverstone.
George Russell Cannot Explain His Silverstone Sprint Pace
George Russell finished fifth in British Grand Prix Sprint Qualifying at Silverstone, just under four tenths of a second behind pole-sitter Lewis Hamilton and behind…
3 Silverado Engines You Should Steer Clear Of
The Silverado is a beloved line of pickup trucks by Chevrolet, but it's not without its issues.
Long Reads for the Long Weekend
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Happy Fourth of July weekend! As has been a tradition of mine going back to the beginning of the EntStrategyGuy website, I’m sharing my favorite long reads of the last year, like I did in 2019, 2020, 2021, 2024, and 2025. Let’s dive right in! Subscribe “Different Prices for the Same Ride: How Uber and Lyft Use AI to Get More Money Out of You“ by Derek Kravitz in Consumer Reports I don’t think surveillance pricing, like the kind described in this brilliant Consumer Reports article, is long for the world—it’s toxically unpopular—but we’ll see if either party takes on this issue. If I ran a political party focused on affordability, I would focus on a few pro-consumer and pro-market policies: Banning non-compete agreements. Ending surveillance pricing Eliminating junk fees (read more here...) Ensuring “right to repair” for consumer (and military!) products Capping excessive app store fees Stopping digital/algorithmic price-fixing tools. Preventing automatic subscription price increases. And more. If you want to fight inflation, there are a lot of great ways to do it quickly. Speaking of higher prices... “Secret Documents Show Pepsi and Walmart Colluded to Raise Food Prices Across the Economy“ by Matt Stoller in BIG Again, I think a political party should focus on lowering prices for consumers. And deals like this—Walmart making a deal/forcing Pepsi to offer the lowest prices at its stores and nowhere else—hypothetically lower prices at Walmart...but raise them everywhere else. “15 DUIs, still driving: California’s failure to take repeat drunk drivers off the road“ by Robert Lewis and Lauren Hepler in CalMatters CalMatters does terrific reporting in California, something the Golden State desperately needs more of, and this article is a great example of that. “PugLips: The next insanely popular thing you’ve never heard of…” by Simon Carless in Game Discover Co I thought that this parody article (and yes, it’s a parody, but I was definitely unsure at first) was hilarious and totally nailed how much tech/business journalism feels these days. Actually, three of my favorite articles this year were on hype in the video game industry, including Georg Zoller’s “The Video Game Industries Very Dark Night”—which I linked to recently and wrote a follow-up here—and Owen Mahoney’s “Derek Zoolander, Videogame Exec”. In particular, I like Mahoney’s focus on user experience as a guide to what trends will actually grab hold of customers. “The Matrix Lies“ by Evan Shapiro in Media War & Peace Evan Shapiro’s first person account of his experience with AI was hilarious. I think LLMs capabilities have significantly grown from last summer, and yet...my editor/researcher just had an abysmal experience using an LLM to do a quite basic task (which our LLM normally does each week) and the LLM made a mistake on every single data entry...along with seven different mistakes affecting twelve of the twenty or so entries, including mistakes that are explicitly spelled out in the prompt. That’s a brutal failure rate. Again, if you use AI/LLM for data collection, you need to take a lot of extra steps to verify and check the data. “Ghosts in the Balcony: A Cross-Country Trip to 58 Theaters Fighting to Survive“ by Matthew Frank in The Ankler I thought Matthew Frank’s pitch to head across America to visit theaters sounded insane aggressive at the time—at least it felt that way to someone a decade older than him; man, to be in your twenties again, am I right?—but I knew the result would be great. And it was, a terrific feature by a great young writer. Also, I loved Matthew’s recent article on who’s getting the precious few entry level jobs in Hollywood. (Hint: nepotism.) “Disney erased FiveThirtyEight“ and “Did Las Vegas get too greedy?” by Nate Silver in Silver Bulletin I love media history and analysis, and there’s no one better to get the history of FiveThirtyEight than from Nate Silver, who wrote about his personal experience in one of my favorite pieces from this year. I also loved Nate’s breakdown of what’s causing Vegas’ woes, but I’ll offer one criticism, summarized as “Might I suggest antitrust?” Many centrists/center-right/libertarian thinkers (Nate is self-described as the latter) often don’t consider consolidation or antitrust as factors in policy issues like housing, America’s military readiness, or, in this case, Las Vegas. Even if libertarians want to debunk antitrust/consolidation concerns, I’d love to read that debunking. In this case, Vegas is incredibly consolidated (though it also has been for a long time) and I’d have loved to read Nate at least contending with this factor, since he addresses almost every other potential factor for Vegas’ decline. “Why Microsoft’s Carbon Removal Pullback Is Such a Big Deal“ by Robinson Meyer in Heatmap News I’m a big supporter of carbon removal efforts, but this nascent industry faces a lot of headwinds, including this big move most recently. I think it’s clear that solar panels and batteries should be able to get the world to its carbon footprint goals, but effective carbon renewal remains necessary to prevent the worst impacts of global warming. “AI is killing the cheap smartphone“ by David Oks LLMs and AI will impact the world in ways we’re not ready for, and already, third world countries are seeing the prices of cheap cellphones skyrocket due to the cost of chips skyrocketing. This article by David Oks is a terrific breakdown. “100 Days of Madness: Netflix, Paramount, Warner and the Future of Hollywood“ by Wade Major at Hollywood Heretic Wade Major dove deep into Hollywood/streaming’s financials in this must read piece. Not that I agree with everything in this article (read my take on Warner Bros./Paramount here) but the analysis is top notch. I think many people discount how quality thinking, regardless of the argument/conclusion, will make you a better thinker. “Erased by the UFC: Frank Shamrock, The MMA GOAT of the 20th Century“ by Nate Wilcox in The MMA Draw Newsletter Growing up playing the UFC fighting game on the Dreamcast, Frank Shamrock was my favorite MMA fighter, and this history/tribute to him was great. Other Fun Reads “The Hardest Part Of History To Tell Is How It Felt“ by Craig Fehrman at Defector “Unmasking the Sea Star Killer“ by Craig Welch at bioGraphic “What Could Save the Industry? Fin-Syn“ by Richard Rushfield in The Ankler Alex Rollins Berg in Underexposed on movie bumpers, pillow shots, Disney trash cinema, cult films, and Casablanca. David H. Montgomery in YouGov’s The Surveyor on punctuation marks, condiments, dinosaurs, and comic strips and kids media. “How Medium finally pivoted its way to profitability“ and “Why the best journalists on YouTube are all former Vox employees“ by Simon Owens in Simon Owens’s Media Newsletter “It’s Not Just You, Netflix Shows Have Gotten Slightly Shorter: Here’s What the Data Says“ by Kasey Moore at What’s on Netflix “Numlock Awards: How Diane Warren became the biggest loser in Oscar history“ by Nathaniel Rakich and “Numlock Awards: The Oscar Bait era is over. The Oscar Chum era is here.” by Walt Hickey & Michael Domanico at Numlock Awards
"We are profoundly disappointed by Sony's decision" – Game companies express dismay at the end of PlayStation disc production
Atari, Iam8bit, Lost in Cult, and Silver Linings Interactive are among the firms lamenting the loss of physical games
Recruiting services vary on Arkansas football's 2027 class ranking
Arkansas football has 24 commitments going into July and stands at No. 29 and No. 38 nationally by 247Sports and On3 industry ranking respectively.
3-star DB Rashaad Silver commits to Arkansas football
Arkansas football has started off July with the commitment of defensive back Rashaad Silver on Wednesday.
iPhone 18 Pro to offer only these three colors, per leaker
Here are the new iPhone 18 Pro colors launching this fall, according to leaker Instant Digital, and the one that could be missing.
Sit Down With Success: Bubba Conner Of Silver Spoon Catering
Success didn’t happen overnight for Bubba Conner. Through four decades of long hours, calculated risks, and a commitment to showing up for his team every day,
Golden Knights & Silver Knights Announce Organizational Promotions & New Team Members
Vegas & Henderson personnel updates support continued growth across Foley Entertainment Group
Silver Spring business releases 600,000 infected mosquitoes in DC area
In an innovative way to decrease the mosquito population, when one of the male ZAP mosquitoes being released mates with a female, she will no longer be able to produce offspring.
Silver Spring business releases 600,000 infected mosquitoes in DC area
In an innovative way to decrease the mosquito population, when one of the male ZAP mosquitoes being released mates with a female, she will no longer be able to produce offspring.
A massive asteroid slammed into the North Sea and triggered a 330-foot tsunami
Scientists have finally confirmed the origin of the mysterious Silverpit Crater beneath the North Sea. New evidence shows that an asteroid about 160 meters wide struck the seabed roughly 43 to 46 million years ago. The impact triggered a tsunami more than 100 meters high and left behind a crater that geologists debated for years.
Some upcoming public talks on shark science and conservation
I will be giving some public talks on shark science and conservation this summer. Here’s how to find me! Tuesday, July 7th, Silver Spring, Maryland (Wheaton Library, 5:30 P.M.) This talk is k…
These Michigan businesses are finding a silver lining with tariffs
Resale and salvage retailers are taking advantage of a circular, domestic supply chain as shoppers shift to bargain-hunting and buying local.
Another look at carrots and eyesight; how to get more fiber; why mosquitoes bite some people and not others; plus other stories with Vanderbilt Health sources
AARP reporter Stacey Colino interviewed Milam Brantley, MD, Associate Professor of Ophthalmology and Visual Sciences, in 2020 for a story about whether eating carrots can improve vision. Sacramento Bee reporter Samantha Agate has now used Brantley’s comments in an AI-curated story created by content specialists on the same topic that has been picked up by MSN and others. Prevention magazine interviewed Heidi Silver, RD, PhD, Founding Director of the Vanderbilt Diet, Body Composition, and Human Metabolism Core, for a story about the importance of fiber and how people can get more of it in their diet. William Schaffner, MD, Professor of Preventive Medicine, was quoted by several news outlets about public health issues, including: Women’s Health (tick bites and alpha-gal syndrome); The Washington Post (tetanus); and Healthline (why mosquitoes prefer to bite some people and leave others alone). A visit to Monroe Carell Jr. Children’s Hospital at Vanderbilt by some Banana Ball baseball players was covered by The Tennessean and WZTV Fox 17 News, and The Tennessean’s story was also picked up by Yahoo! Sports. Clarksville Now published a story written by the Montgomery County Economic Development Team, whointerviewed Bradley Stancombe, MD, professor of Clinical Pediatrics, Vanderbilt Neonatology, about the new energy of Vanderbilt Clarksville Hospital and how the facility is recruiting physicians. Healio Allergy/Asthma group editorial director Richard Gawel interviewed Mark Rolfsen, MD, Clinical Fellow in the Division of Allergy, Pulmonary and Critical Care Medicine, for a story about his presentation at the American Thoracic Society meeting on metal health outcomes following ICU discharge. Nashville Scene reporter Hannah Herner interviewed James Crowe, MD, Director of the Vanderbilt Center for Antibody Therapeutics, for a story about his efforts to prepare for the next pandemic by isolating antibodies that can neutralize dangerous viruses. Medscape reporter Kathleen Doheny interviewed Neesha Choma, Associate Chief of Staff of Vanderbilt University Hospital, for a story about how hospitals can reduce readmissions.
Apple has new ‘iRing’ wearable product in the works, says leaker
Leaker Kosutami says an Apple ‘iRing’ is now in development to compete with other health trackers like Oura’s smart ring.
Scientists uncover terrifying 19-meter sea monster that once ruled ancient oceans - Futura-Sciences
When the Deep Was Ruled by Monsters For decades, Hollywood has served us ferocious tyrannosaurs and sneaky raptors on a silver screen. But let’s not forget: the oceans of the prehistoric world had their own undisputed terrors lurking below. So move over, land-based giants—it’s time for a real-life kraken to...
Baptist Health opens SilverLeaf outpatient medical campus to serve growing St. Johns County
Baptist Health is opening a new outpatient medical campus on Tuesday in the SilverLeaf community to expand access to primary and specialty care as western St. Johns County grows.
New iPhone 18 Pro leak highlights big upgrade for most popular camera
iPhone 18 Pro’s Main camera sounds set for an especially big upgrade this year, per the latest posts from leaker Fixed Focus Digital.
A look at Virginia athletics under Carla Williams
Earlier this month, Silver Waves Media named the University of Virginia’s Carla Williams as one of its 70 top athletic directors in the country who are “leading the way through exceptional leadership, vision and a dedication to elevating the student-athlete experience.” Williams, who joined Virginia athletics in the fall of 2017, has led a transformative […]
Jack Whitehall joins Silverstone F1 comedy line-up
The Northamptonshire circuit announces the "final layer" of its off-track entertainment for 2026.
iPhone 18 Pro: Six new features are coming this fall
Here are six new features rumored for the iPhone 18 Pro and Pro Max, which are expected to launch this fall.
The Politics Hour: A historic D.C. primary election and Montgomery County voting on new leadership
We break down D.C. primary elections with Democratic nominee for D.C. Delegate Robert White, At-Large Councilmember-elect Elissa Silverman, and WAMU's D.C. politics reporter Alex Koma. Plus, we preview Maryland's primaries with WAMU's Maryland reporter Jenny Abamu.
'Not sustainable': The real impact of RVU cuts in electrophysiology
Despite a substantial increase in demand for electrophysiologists, payments for their services have remained stagnant.
Plaud says its software business topped $100M in ARR after shipping over 2M AI notetakers
Plaud is trying to make a mark in a crowded market full of AI-powered meeting notetakers.
'Melted in a pot somewhere': Vikings used Islamic silver coins to make their early pennies, study finds
The silver in a Viking Age hoard found in Denmark was from melted-down coins from the faraway Islamic world, a new study finds.
'Melted in a pot somewhere': Vikings used Islamic silver coins to make their early pennies, study finds
The silver in a Viking Age hoard found in Denmark was from melted-down coins from the faraway Islamic world, a new study finds.
3-star DB John Catlin commits to Arkansas football
Arkansas football has received the commitment of defensive back John Catlin during his official visit to Fayetteville.
The Only Good Thing About ‘Destiny 2’ Ending
Destiny 2 is over, but that has produced at least one silver lining on what is an otherwise very sad situation for players.
As Affordable Care Act premiums skyrocket, catastrophic coverage is having a moment
Jason Miller watched his monthly health insurance premiums quadruple to $374 from $80 for a silver-level plan when the Affordable Care Act’s enhanced...
Arkansas football hosting several prospects for official visits
Arkansas football will host at least seven 2027 prospects for official visits this weekend starting on Friday.
Family of teen injured at Butte carnival shares health update
Butte-Silver Bow Sheriff Ed Lester shared a statement Tuesday morning on behalf of the family of the teen injured at the carnival in Butte on Sunday.The family
Silverthorne hands out $40,000 in business improvement grants
The Silverthorne Town Council approved $40,000 in grants awarded to five local businesses intended for site enhancement and economic development projects. In the 15th year of the Business Improvement Grant Program, the following five businesses...
METRO 2039 launches in February 2027
METRO 2039 will launch for PlayStation 5, Xbox Series, and PC via Steam, Epic Games Store, and Microsoft Store in February 2027, publisher Deep Silver and developer 4A Games announced.
Charles Oakley-James Dolan feud continues during Knicks' NBA Finals run despite peace efforts by Michael Jordan, Adam Silver
Madonna Turns Times Square into Night Club, Previews New Album to Kick Off Pride Month at Surprise Concert: 'C'mon, Gays!'
Madonna turned New York City's Times Square into a vibrant dance floor to preview 'Confessions II' to kick off Pride Month in partnership with Grindr. She took the stage in a glamorous pink corset paired with coordinating stockings and silver lace-up boots to perform songs from the new album.
Amid talk of Trump at NBA Finals, Silver cites power of sports
There has been no announcement that President Donald Trump plans to attend an NBA Finals game at New York's Madison Square Garden next week, though Commissioner Adam Silver hinted at Trump's intentions Wednesday.
Amid talk of Trump attending NBA Finals game in New York, Silver says sports can be unifying
SAN ANTONIO (AP) — There has been no announcement that President Donald Trump plans to attend an NBA Finals game at New York's Madison Square Garden next week, though Commissioner Adam Silver hinted at Trump's intentions Wednesday when he said sports remain something that unifies even in divided ...
NBA commissioner Adam Silver defends league’s 65-game rule for awards eligibility: ‘The rule is working’
California’s sluggish vote counting ripped across the political spectrum: 'Extremely embarrassing'
California primary results may take weeks due to mail voting laws, sparking criticism from analysts like Nate Silver who call it embarrassing.
‘Access Hollywood’ Producer Rob Silverstein, Front Office Sports Team Up for Daily TV News Program
"Access Hollywood" producer Rob Silverstein will serve as the executive producer of "Front Office Sports Tonight," which launches this fall
‘Access Hollywood’ Producer Rob Silverstein, Front Office Sports Team Up for Daily TV News Program
"Access Hollywood" producer Rob Silverstein will serve as the executive producer of "Front Office Sports Tonight," which launches this fall
Photo of the iPhone Fold (in white/silver) shared by Ice Universe
The device looks just like the 3D CAD renders promised - for better or for worse. Alright, show of hands – who here thought that Apple’s first foldable...
First iPhone 18 Pro design models hands-on video reveals the new colors in different lighting
After the leaked images, we now have our first hands-on videos of the iPhone 18 Pro design models. See how the expected Black, Silver, Light Blue, and Dark Cherry finishes look under different lighting, and find out how these latest leaks compare to our initial report.
Dodgers to miss three-time Silver Slugger after hamstring injury
The Dodgers will be without Teoscar Hernandez for some time after his hamstring injury.
This strange new phase of matter could transform quantum technology
By stacking custom-designed silver nanoparticles like nanoscale LEGO bricks, scientists stabilized a mysterious crystal phase that had never been observed before. The material not only solves a longstanding puzzle in materials science but also exhibits promising quantum properties at room temperature.
Adrian Newey’s Health Flagged As Crucial Factor in Aston Martin’s Recovery by Franz Tost
Aston Martin’s heavily hyped 2026 Formula One campaign has turned into an absolute nightmare. Despite securing the services of legendary designer Adrian Newey and reigning engine champions Honda, the Silverstone squad is currently languishing at the very bottom of the…
First Look at iPhone 18 Pro Color Options Revealed by Dummy Models
Leaker Sonny Dickson today shared images of iPhone 18 Pro dummy models in the device's four rumored colors, offering the first real-world look at what to expect from the lineup visually. Corroborating previous rumors, the dummies show the iPhone 18 Pro Max in Light Blue, Black, Silver, and Dark Cherry. Dickson said "Cherry will probably be the next hit, orange did very well". Cosmic Orange was the signature color of the iPhone 17 Pro and proved popular with customers.
Arkansas football loses '27 commitment
Tight end George VanSandt, who committed to Arkansas in April, has reopened his recruitment.
Silverman Commentary: Positive Youth Mental Health Begins with Belonging
By Tami Silverman President & CEO of Indiana Youth Institute May 22, 2026 For years, conversations about youth mental health understandably have focused on crises. Rates of rising anxiety, depression, loneliness, and stress among young people have captured national attention. Families, schools, healthcare providers, and community organizations across Indiana continue working hard to respond to
Bilbao or bust - will Ulster bounce back with trophy?
Ahead of the Challenge Cup final on Friday, will Ulster salvage their season with silverware against Montpellier in Bilbao as they look to end a 20-year trophy drought?
Silver & Black Gala unites stars, alumni and community to support Nevada mental health initiatives
The Raiders played host to the third annual Silver & Black Gala on Sunday night at Allegiant Stadium, a power-packed event that raised $2.5 million to help benefit mental health initiatives across Nevada.
AHA wins 2 Telly Awards for behavioral health video series
The AHA has won two Telly Awards for its three-part video series, Voices of Leadership: Breaking Mental Health Stigma. The Telly Awards, a global competition founded in 1979, honor excellence in video and television across all platforms. The AHA is a Silver Telly Winner in the Online — Public Interest and Awareness Category, and a Bronze Telly Award Winner in the Social Video — Motivational and Advice Category.
Astros vs. Rangers Game Thread: Game 48, 5/17/2026
TODAY’S GAME: The Houston Astros (19-28) will play the final game of their seven-game homestand today as they go for a sweep in the first round of the Silver Boot Series, presented by the Texas Lottery, against the in-state rival Texas Rangers (21-24). RHP Peter Lambert (2-3, 2.76 ERA), a minor league free agent signing […]
Walmart Introduces Two New High-End ONN Android Tablets Blending Premium Features with Affordable Pricing
In a move that continues its strategy of delivering strong value in consumer electronics, Walmart has rolled out two fresh additions to its popular ONN lineup of Android tablets. The new 8.1-inch Core Tablet in Silver and the larger 13-inch Pro Tablet in Black position themselves as high-end options accessible to everyday consumers, combining modern […]
Silver Spring small business welcomes tariff relief, but obstacles remain
For small businesses like Princess Awesome in Silver Spring, tariff refunds won't make up for a decline in sales and lost customers.
Apple counters US smartphone decline as iPhone sales grow: report
Apple reportedly outperformed the broader US smartphone market in Q1, helped by continued iPhone 17 demand amid weakening Android sales.
Nick Coté, pursuing “frugal science” like paper centrifuges and origami microscopes
National Merit Scholar Nick Coté chose Nevada to pursue biomedical engineering and mathematics — and a mission to make science more accessible through paper centrifuges, origami microscopes and creative problem-solving.
Marysville's Silver Dollar Saloon pivots business model due to rising costs
The farthest probe from Earth faces its most dangerous mission yet - Futura-Sciences
From Sci-Fi to Reality: The Launch of Voyager 1 Back in 1977, the world was grooving to new hits, and in cinemas, moviegoers were captivated by laser swords and beeping robots in a galaxy far, far away. Meanwhile, far from the silver screen, NASA was embarking on its own space...
Marysville business Silver Dollar Saloon will shift to event space
ARRI Introduces Omnibar LED Linear Fixture for Film, Live Entertainment, and Content Creation
ARRI has announced Omnibar, a battery-powered, IP65-rated multi-color LED linear fixture available in two-foot (Omnibar 2) and four-foot (Omnibar 4) versions, each in black or blue/silver housing. Omnibar is available...
What we know—and what we don’t—about marijuana’s health effects
Marijuana is far from a “silver bullet” for various illnesses, but it has some promising applications, scientists say
Inter set to sign Manuel Akanji permanently from Man City
Serie A side Inter have come just a bit closer to winning the title after Napoli’s failure to beat Como. Their match towards silverware is also just a confirmation that Manuel Akanji will join them ...
Silver Dollar City named Best Theme Park for 4th year in a row
USA TODAY readers have voted Silver Dollar City as the nation's best theme park once again. Its Time Traveler roller coaster also moved up the list.
Silver City Business Park built on old Galleria mall land. What is it?
Taunton has a brand new business park that's name is a nod to the iconic former occupant of the land where it's being built.
Brand new business park at old Galleria site attracts 1st tenant. Who?
A big beverage company is opening up a bottling plant in Taunton's new Silver City Business Park, where the mall used to be. What we know.
Youtility Decision Science: $4.2 Million Raised To Build Behavioral AI Platform For Predicting Customer Decisions
Youtility Decision Science, a behavioral AI company focused on understanding and predicting consumer decision-making, announced that it has completed the second close of its seed funding round, bringing total capital raised to $4.2 million. The round was backed by a consortium of strategic investors, including Silver Falcon Capital, Fyllo, and National Media, along with additional industry investors and family offices.
Who are the candidates running for Oregon House District 18?
Rep. Rick Lewis, R-Silverton, is retiring. Five Republicans filed for the seat. Here's what to know about the candidates.
WA cannabis businesses celebrate a high with federal shift
The recent announcement of the federal government rescheduling medical marijuana is a silver lining for the cannabis sector, which has struggled over the years.
Trying to find common ground? Look to sports and the athletes who inspire
Olympic gold medalists Brandi Chastain and Elana Meyers Taylor joined NBA Commissioner Adam Silver for a conversation with NBC Sports' Mike Tirico about sports as a unifying force.
Stevie® Award Winners Announced in The 24th Annual American Business Awards®
/PRNewswire/ -- The Stevie® Awards, organizers of the world's premier business awards programs, today announced the Gold, Silver, and Bronze Stevie winners in...
Youtility Decision Science Raises Seed Funding for Decision Science Platform That Predicts Customer Behavior
Strategic investment from a consortium including Silver Falcon Capital, Fyllo and National Media supports development of behavioral AI technology designed to help companies understand and predict customer decisionsRICHMOND, Va. and LONDON, April 23, 2026 (GLOBE NEWSWIRE) -- Youtility, a pioneer in behavioral AI for consumer engagement focused on why consumers make decisions, today announced the second close of its seed round, bringing total funding to $4.2M. The round was supported by a consorti
UNR opens three museums for Spring into Science, with fossils, robots and solar viewing
KRXI2 NBC Reno covers news, sports, weather and traffic for the Reno, Nevada area including Sparks, Carson City, Virginia City, Silver City, Stagecoach, Silver Springs, Sun Valley, Cold Springs, Spanish Springs and Fenley, Nevada and Truckee and Tahoe City, California.
Leaker shares iPhone 18 Pro’s new camera feature, plus future upgrades
Four new camera upgrades are reportedly in development at Apple, at least one of which is coming with iPhone 18 Pro and Pro Max.
Silver City businesses are bracing for National Avenue construction impact
Silver City businesses are bracing for National Avenue construction impact:
“Art Should Make People Feel Something”: Game Dev Speaks Out After BAFTAs Pulled Their Trailer Hours Before the Awards Show
Silver Script Games speaks out after the BAFTAs pulled a trailer for The Quiet Things hours before the BAFTA Game Awards.
Exclusive: Adam Silver on winning the Edison Achievement Award: ‘Sports remind us that some of the most important forms of innovation are human’
The NBA Commissioner has an unlikely background to lead the league through crises and global expansion, but Adam Silver says executives should get hooped with some sports business knowhow.
Silverdale group partnering with PCHS on community center plan
Funding from the state will help PCHS buy property in Silverdale, where a new nonprofit partner hopes to create a community center.
Rick Roth stays self-reliant, David Silvers taps Disney dollars in Q1 fundraising for SD 26 seat
Silvers’ donor list reflects broad corporate and political committee backing, while Roth’s gains depended significantly on agricultural sources.
4A Games announces Metro 2039, and we're getting an Xbox-themed reveal stream later this week
Developer 4A Games and publisher Deep Silver have announced Metro 2039, the fourth entry in the post-apocalyptic FPS series. A full reveal is coming this week.
The next MacBook Neo already sounds like a big upgrade for one reason
Last week a new report on the MacBook Neo’s success contained details on Apple’s plan for the next-gen Neo, which could be a big upgrade.
Blue Jays add Silver Slugger winner to replace injured George Springer
Toronto had to find someone new.
“AI polls” are fake polls
A few weeks after Donald Trump’s second presidential win, I took the train up from London (where I was living at the time) to Oxford to attend a conference on polls and forecasts of the 2024 election. Most of the attendees were pollsters or academics, but I also watched presentations from Aaru and Electric Twin, two companies that do what is interchangeably called synthetic sampling, silicon sampling, or synthetic audiences. Stripped of startup jargon, that means they use large language models (LLMs) to simulate responses to public opinion polls by having AI agents take on the role of survey respondents. I had already heard of Aaru thanks to some articles with eye-catching headlines like “No people, no problem: AI chatbots predict elections better than humans” in the months leading up to Election Day. The founders were making some big, some might even say far-fetched claims, such as: “within two years, we will simulate the entire globe — from the way crops are grown in Ukraine to how that impacts production of oil in Iraq, trade through the strait of Malacca, and elections for the mayor of Baltimore.” When Semafor asked Aaru’s cofounders — Cameron Fink and Ned Koh — about my boss, they said “we respect all those who came before us.” Nate (as he so often does) shared his thoughts on Twitter: Fink and Koh were relatively good-natured about this back-and-forth when we spoke at Oxford. They even offered to mail me one of the t-shirts featuring Nate’s quote they apparently had made. I never took them up on the offer, which I now somewhat regret. These synthetic sampling companies fell off my radar for a while, but they do still exist. In fact, Aaru recently received a $1 billion valuation. Is what they’re doing anywhere close to the most important frontier in AI development? Not by a longshot, especially when Anthropic just developed a model so adept at exploiting software vulnerabilities that it’s only being released to 40 companies. Still, silicon sampling is increasingly finding its way into public polling. Axios reported in March that “a majority of people trust their own doctors and nurses” based on findings from Aaru — without mentioning that the “people” in that sentence were actually LLMs. Around the same time, the Public Sentiment Institute “boosted” their online sample of 373 real survey respondents with 114 AI agents.1 (Spoiler alert: even the co-founder of Electric Twin doesn’t think that’s a particularly defensible approach.) Polling companies like Qualtrics and Ipsos are also developing synthetic data panels. So, what should we make of these … “polls”? Let’s get one thing out of the way: whatever they are, they’re not polls in the way that term is usually defined. Subscribe You can’t replace polls with AI On one hand, using LLMs to essentially make up fake survey respondents sort of sounds like the dumbest idea ever, one that will at best imperfectly replicate real polls while introducing all sorts of biases. On the other hand, with LLMs improving at a remarkable, perhaps even alarming rate, maybe that means I’m a dinosaur at the ripe old age of 24 because I still want to rely on polls that talk to actual people. I’m not going to argue that synthetic samples are completely useless. In fact, as I’ll return to later, there is evidence that some techniques can replicate topline survey results quickly and cheaply. But the marketing from certain companies can be slightly optimistic. “No traditional poll will exist by the time the next general election occurs,” said Fink in 2024. We’re just 206 days away from the midterms, and based on the fact that I still have to collect a bunch of polls every day, I’d say he should have run that prediction by a sample of AI agents before the interview.2 To see why synthetic samples can’t replace polls, here’s a quick primer on how they work. The simplest version of these models involves taking a LLM (like ChatGPT or Claude), giving it a demographic profile (e.g., a white, college-educated woman who lives in Utah and makes $70k a year), and then asking it to respond to a survey question. You repeat that process a few thousand times using different demographic profiles and end up with a sample of synthetic survey responses. The actual models used by private companies are more sophisticated than this, usually because they incorporate more hypothesized demographic characteristics for each agent and provide them with extra information. Aaru, for example, feeds agents a diet of news and information they’d be likely to consume, while Electric Twin incorporates their customers’ proprietary data about the audience they’re trying to replicate. The way Ben Warner, the co-founder of Electric Twin, explained it to me was “we have a large amount of data on […] for instance, 5,000 people. Can we make an accurate prediction of how they would respond to another question?” Still, it should be obvious why synthetic samples can’t replace polls. Polling is fundamentally a data collection process. We might use surveys to make predictions by feeding them into election forecasts, but the main purpose of a poll isn’t prediction, it’s gathering new data about what people think and how they feel. Silicon sampling, on the other hand, produces no new data. It’s simply a model: you input LLM training data, demographic prompts, and a bunch of other information, and it spits out a prediction for what a poll would say. We love models here, but models aren’t polls. That difference is an important philosophical sticking point for most pollsters I talk to. “I think politics should stay away from [synthetic sampling], because we’re trying to […] represent the voice of the people,” said Natalie Jackson, a vice president at GQR Insights. Democratic pollster John Hagner told me: “I think I’m just incredibly skeptical of this idea. I don’t think it’s research. At that point, you’re asking the machine to tell you what you already believe.” Hagner has seen some presentations of early synthetic sampling experiments, but so far, “if it’s being used in a campaign, people are keeping it incredibly quiet.”3 But Eli, I hear you saying, aren’t polls themselves increasingly governed by modeling decisions? Indeed they are: pollsters’ choices on which sampling method to use, how to define their likely voter models, and how to weight their samples can and do lead to dramatic differences in the results they publish. Aaru even referenced these limitations in the methodology statement included with that maternal mortality “poll” — although I’m using the term “methodology statement” loosely here, because it doesn’t really explain how the model works at all. We can ignore the (frankly preposterous) implication that synthetic sampling isn’t subject to a separate set of biases. The important point is that there’s still a meaningful difference between using weighting and other statistical techniques on actual polling data and using a model to predict what a poll would say. The latter is far closer to election forecasts or techniques like MRP — potentially useful models, but not a replacement for polls.4 To be fair, other synthetic sampling companies are perfectly happy with the distinction between polls and models. Warner compared polling and synthetic sampling to different tools in a toolbox. “The mistake I think we make is we think that these new tools should either work in exactly the same way or somehow replace these old tools,” he said. “Rather than thinking of it as, okay, so we’ve always had the hammer, we’ve always had the screwdriver, now we’ve got a saw. But don’t use a saw to try [to] do the job of a hammer.” A quick comment from Nate Eli didn’t ask me for a comment — rather rude of him, don’t you think? But since I’m editing this story, I figured I’d add a few quick thoughts rather than putting words in his mouth. Beyond the frequently misleading marketing, what bothers me about the AI “poll” hype is that as AI tools make statistical inference cheaper and/or better (note that these are not synonyms) that actually increases the comparative value of collecting original data. You might be able to train a model to make a reasonable estimate of what some hard-to-reach poll respondent would say — say, a young Black man who voted for Trump. (Such a person checks a number of boxes for a voter who is usually hard to reach in surveys.) Indeed, this is closely related to what models like the Silver Bulletin forecast already do. They essentially smooth out the kinks in noisy survey data by making inferences based on past voting patterns or national polls or surveys of other states. But you don’t actually know what these voters think unless you’re reaching them directly. If there’s a shift in opinion among this subgroup, you’re not going to detect it. So if I were running a campaign, I’d invest more in going the extra mile to find a representative sample of those voters. And then I’d hire some smart quants — or Claude? — to figure out the implications for campaign strategy based on proprietary data that my competitors didn’t have access to. -Nate Silver Are these models any good? If synthetic surveys are just a new type of model, the next obvious question is whether the models are at least accurate. The answer very much depends on who you ask. On one end of the spectrum, you have the maximalist argument that synthetic sampling is more accurate than actual polls. “It’s an incredibly challenging problem to go to someone and say ‘hey, we’re going to be more accurate at predicting human behavior than you, even when you talk to your customers directly’,” Koh recently told CNBC. In his view, synthetic sampling isn’t a saw to polling’s hammer, it’s “magic.” There’s certainly evidence that synthetic samples can replicate certain survey toplines. But if Aaru does have any examples of their approach outperforming the polls, they’re keeping those to themselves.5 Aaru’s 2024 election model, for example, had Kamala Harris leading in Michigan, Nevada, Pennsylvania, and Wisconsin on November 4th. And although they’ve since taken down their forecast page, they gave Harris a 50.5 percent chance of winning the race on November 2nd.6 After the election, Fink told Semafor he was happy enough with those results because they were “within margin of error,” a term that is completely meaningless when applied to a “sample” of AI agents. And of course, Aaru says their models have improved since 2024, so supposedly now they’d be more accurate than the polls? Still, their stronger argument is on cost: “We are significantly faster and cheaper than traditional polling, and still more accurate,” said Fink. The first two claims are undeniably true, but the third brings us to the opposite end of the spectrum. Both Jackson and Hagner are skeptical that these models are reliable for anything beyond replicating common survey toplines. “I just […] don’t think the machines are what we want when we’re looking for nuanced views. My example on this is people in Arizona and Nevada in 2024 who voted for Trump and voted for expanding abortion in their states on ballot initiatives,” said Jackson. Hagner identified another issue. Maybe the synthetic respondents, like sycophantic LLMs, are inhuman in one important way: they’re too nice. “The reports that have come through at the meetings that I’ve been at are that the early experiments on this, they cannot get respondents to be as racist or sexist or, frankly, as negative as human respondents,” he said. Academic research mostly agrees on this point. While there are some papers that show promising results when using LLMs to replicate polling data, most show that LLMs suffer from various quirks like producing too few “don’t know” responses and can seriously overpredict the favorability of politicians like Donald Trump and Kamala Harris. They also seem to struggle with too little variation between demographic subgroups, so the difference in predicted opinion between Democrats and Republicans, for example, is too small. When I asked Warner about these studies, his response to these papers was that just because academics can’t get synthetic sampling to work doesn’t mean that the technique doesn’t work in general. “Actually, the argument is, okay, yours does not [work]. That does not mean […] for this complex set of machinery, which uses a lot of investment, a lot of time, a lot of money, you can’t get it to work.” Cards on the table, I’m somewhat sympathetic to this argument because academics aren’t exactly great at making election forecasts. Usually, the people with skin in the game are the most accurate. Warner’s argument is that the approach Electric Twin takes — which includes, for example, making multiple predictions for each synthetic respondent using different models and prompts and subsequently averaging those to get a final prediction in a sort of ensemble forecast — produces better results than the simpler academic models. Warner shared a comparison between his method and the method from a recent academic paper with me, and Electric Twin was indeed able to get more accurate replication. But even still, he acknowledged that synthetic sampling “is not a crystal ball.” “If you asked me, do I think using other data sources will be more accurate than asking somebody who they will vote for, I would probably say no. But if you asked me ‘would your system be useful for our turnout modeling today?’ I would say yes.” For better or worse, it looks like the method is already getting more popular in the market research world. Most of the clients Aaru touts these days are businesses like EY and McDonald’s. And AI will probably begin to pop up in other parts of the political polling process. Pollsters are already using it to code open-ended survey responses, and some firms, like YouGov, are testing using LLMs to ask survey respondents questions. More worryingly, one danger to actual polls is that AI agents can be used to infiltrate online surveys. Most online polls use various checks to prevent that from happening, but there’s conflicting evidence on how effective those filters are and how prevalent AI agents currently are in online panels. If those agents ever become impossible to detect, it might spell the end of online polling, but the solution isn’t to replace all of your respondents with ChatGPT. Silver Bulletin is a reader-supported publication. To receive new posts and support our work, consider becoming a subscriber. Subscribe 1 That particular poll obviously doesn’t meet Silver Bulletin standards for aggregation. But we exclude all Public Sentiment Institute polls from our averages because we classify them as an amateur polling firm. 2 You could argue that Fink meant the next presidential election, but (a) I’m also confident we’ll still have real polls in 2028 and (b) in that case he should have asked an LLM to define “general election.” 3 Quick caveat: that’s reporting from a Democratic pollster. It’s possible that Republicans are more willing to use AI in political campaigns. 4 Indeed, Silver Bulletin does not include “polls” produced by MRP in our forecasts or averages, and we think it’s extremely misleading when their practitioners describe them in a way that suggests original data had been collected among a large number of states or Congressional districts. 5 A recent report from Aaru and EY did show two examples of a synthetic estimate being closer than a survey to a real-world benchmark — but I’d take those findings with a grain of salt because the report reads more like an ad and didn’t involve any sort of prediction being made ahead of time. 6 For comparison, our odds for Harris on the same day were 48.2 percent.
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