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Streaming’s Biggest Show Returns…and a Buzzy Genre Struggles
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Obviously, the big news of the week (if not month) is Netflix letting go of executive Bela Bajaria, their chief content officer. I’m going to cover this in my next “Most Important Story of the Week”, but I also have a data angle that I might publish before then. (Too much news this month, am I right?) But first, I have a bonus Streaming Ratings Report issue for you. Today’s article is a bit of a grab bag of topics I’ve wanted to write about, but couldn’t squeeze into the (already very long) Streaming Ratings Report issues. The NFL drives huge viewership numbers, so I’ve got a look at that. A whole bunch of TV shows returned to the traditional broadcast channels, and I have thoughts. And I have a quick look at adult animated shows, since a couple flopped earlier this month. Plus, the Emmys aired earlier this month, and we got some fun data bout how popular those nominated shows are and why I’m not optimistic about the show’s future. That’s a lot, so let’s dive right in. Subscribe Sports - Football Remains the King of Streaming Over the last two Streaming Ratings Reports, I sorta ignored the biggest “show” each week. (I was tempted to say “piece of content” but I know that word bugs folks.) In my database, I call these “specials”, and they sure are special. I speak of the king of American TV: football!!! Streaming football is back and, unlike some other sports, it routinely dominates all viewership. Probably the best way to show this is to update one of my favorite graphics, the “40 Million Hour Club”1 since football games have joined that club each week they’ve premiered: (Yep, that’s the data through 28-Sep, the first four weeks of the season. As a reminder, I take the average minute audience provided by Nielsen, factor out a percentage of linear TV viewers in home markets, and multiply the run time by the three-hour runtime.) Again, the numbers are huge. Let’s start with Netflix. They grabbed the rights to the bonus opening week NFL Kickoff game (which was on YouTube last year) and it put up 18.5 million viewers on average. That nets out to 47.4 million hours of estimated streaming hours. That’s good! Though, notably, it’s well below Christmas Day games from previous years. Compared to other streamers/broadcasters, that’s a bit of a mixed result. On one hand, Netflix’s 18.5 million average is about what YouTube claimed last year, though Nielsen used a bespoke methodology at that time, so I trust this viewership figure more. So that’s good. (The game also shifted from a Friday to a Thursday and that could have helped the viewership as well.) And Netflix continues to best Prime Video in total viewership—as you’ll see next—though Netflix has had much higher-profile (opening week and Christmas Day) games. NBC/Peacock’s opening game the night before averaged 25.1 million average viewers, which is just much bigger than Netflix (or Prime Video). That’s the big caveat to all streaming viewership records: even in success, they can’t compete with traditional linear TV. Previously, I called this my “hierarchy of viewership”, and the data keeps supporting that thesis. The downside for NBC is that this game’s viewership was down compared to previous years, though it may be a counting issue. Here’s a great chart from Sports Media Watch: Indeed, looking at all the opening week games across all windows, Netflix still lags the other primetime windows, but does well compared to the afternoon games: I saw a few folks make the case that streamers still lag traditional broadcasters in reach, and I’d add they really lag compared to “broadcast plus streaming” options like NBC/Peacock, ESPN/Disney+ and CBS/Paramount+. The best data I saw for this came from Samba TV, who charted reach through the 2025 season, and, wow. (Samba TV’s numbers are historically lower than Nielsen’s, so don’t compare their household figures to Nielsen’s hours, but use them as a proxy for the relative reach of the streamers.) The good news is Prime Video is NOT having a down year. Their opening Thursday Night Football game reached 18.6 million viewers (about what Netflix got), but that’s a high for Prime Video on Thursdays and the biggest Thursday night game since 2015. The TNF games the weeks of 21-Sep and 28-Sep continued this streak, getting 43.1 (16.8 million average viewers) and 42.5 total hours (16.6 million average viewers), which were both up from last year. Still, that continues the (typical) season slide: (For those new-to-streaming-football-numbers folks, the viewership declines for Thursday Night Football as the year goes along.) Overall, it appears as if Prime Video is now part of the “football habit”, be it for customers at home or out at places like bars and restaurants. And its viewership is slowly catching up to broadcast. One last chart shows this. Last season, Nielsen started adding out-of-home viewership to the charts, so I try not to do season-to-season comparisons as I did for the first few years. And while Nielsen added Big Data viewing this year, I’m going to compare the last two seasons. Here’s that chart, which shows the season-over-season gains: When it comes to streaming football, we have to keep a few seemingly contradictory thoughts in our head… First, streaming doesn’t come close to matching broadcast’s reach and, thus, viewership. Second, even with that gap, football is still the biggest “thing” on streaming. It’s very, very popular. Third, while some methodology changes have likely helped Prime Video’s numbers, their viewership does appear to be growing. Lastly, yeah, the NFL started the season off poorly, with week one dragging down the numbers in year-over-year comparisons. However—and again, methodology changes may have helped this—the viewership grew compared to previous seasons over the next couple of weeks. So football is still king. On streaming and off. Television - Adult Animation Continues to NOT Make the Streaming Charts In the last two reports, two adult-animated shows whiffed: Netflix’s animated comedy, Dang! Paramount+’s Sega-video-game-inspired fantasy/comedy, Golden Axe. Neither made the charts, but that’s usually the case for animated shows. I mean, here’s literally every animated show that’s made the Nielsen Original charts since the start of 2025: And one of those shows is G_abby’s Dollhouse_! A kids show! The problem with charts like this is that they don’t give you a sense of how many shows miss the charts. Netflix had at least eleven animated flops, including comedies like Big Mouth (a show everyone assumed was popular in the pre-Streaming Ratings Era), Long Story Short, Haunted Hotel, Mating Season, Strip Law, and Alley Cats, and action shows like Blood of Zeus, Castlevania: Nocturne, Devil May Cry, Splinter Cell: Deathwatch, and Tomb Raider: The Legend of Lara Croft. Prime Video had at least six animated misses, two in the same universe (Hazbin Hotel, Helluva Boss), three more comedies (#1 Happy Family USA, The Second Best Hospital in the Galaxy and Kevin) and an action show (The Mighty Nein). Disney+ had MCU and Star Wars animated misses (Eyes of Wakanda, Marvel Zombies, Star Wars: Visions, Star Wars: Maul – Shadow Lord, and Star Wars: Tales of the Underworld) but I can’t tell how many of those shows were geared towards adults. HBO Max had Harley Quinn and Hulu had Solar Opposites. None of these shows made the charts! That’s a lot of misses! If I remade the chart with all those misses, here’s how it would look: Listen, I know the counter arguments. First, it’s cheaper to produce animated shows than live action. Fair enough, but with viewership this low, even that cheaper price point starts to not matter. Second, just look at the acquired charts. Hit animated comedies can generate viewership for years! Shows like The Simpsons, South Park, Family Guy, and Bob’s Burgers do really, really well. Fair enough, but streaming has failed to recreate the dynamic that Fox has mastered so well. That’s a problem for streaming still. Television - Emmys! The annual Emmys broadcast was a few weeks ago, and I’ve got data on how the nominees performed on streaming, plus hot takes on this year’s viewership (and the big news about the broadcast’s, er, streamcast’s future). We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… The top Emmy-nominated shows… ...why I’m worried about the future of the Emmys telecast... ...the pros of broadcast television ...and the cons... ...please subscribe! We can only keep doing this great work with your support. Coming Soon! Next week, we’ve got a double issue (since the weeks of 21-Sep and 28-Sep were so light), but then I’ll be all caught up after a deluge of streaming ratings data from Nielsen in September. In the meantime, I’m going to try to take a look at Netflix’s stats to explain why Bela Bajaria is out. But even light weeks give me plenty to talk about. The Great British Baking Show returns to Netflix and Apple TV has a buzzy new star-studded comedy. And Netflix has a controversial-but-appears-to-be-popular new game show. Plus big films like Toy Story 5, Backrooms and The Breadwinner head to streaming. And is East of Eden a hit? After that, The Kardashians return to Hulu, Prime Video has a reboot of Carrie, and Netflix has a horror show, Below. Disclosure Day heads to Peacock, The Housemaid heads to HBO Max_,_ a new Ben Affleck film, Animals, lands on Netflix, and Apple TV has a new John Cena action film based on, checks notes, Hasbro’s Matchbox toys. Okay. Longterm, some interesting TV production news. HBO Max ordered How to Survive Without Me, starring Kaley Cuoco, Joshua Jackson, Ray Romano and Rita Wilson, for fifteen episodes! I love that some streamers (or, at least, HBO Max) are finally ordering TV shows with more than eight episodes. In less wise production news, Landman does not appear to be coming back this year, since it just started production. Frankly, I don’t love this (get your shows out on time) but Landman is so popular, I doubt it matters.
Macron faces political firestorm after riots
Worst street violence in years comes six months ahead of one of Europe’s most closely watched elections
Singing River Health System hosting ribbon cutting for mobile clinic
MOSS POINT, Miss. (WXXV)- Singing River Health System will be hosting a ribbon cutting for its new mobile clinic next week. That’s taking place at the Community Action Center in Moss Point on October 21 starting at 11. The clinic will be stopping at the center from 8:30 to 1 p.m. that day. The clinic will also be stopping at...
DC golf course at center of fight over tree clearing to start renovations next month, Trump says
President Donald Trump said restoration work on the East Potomac Park golf course will begin Nov. 15, despite a federal judge’s order to pause tree clearing.
Apple Expected to Release New Products on Next Four Fridays
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PS6 Memory Components Alone Could Cost More Than $700
The speculated price tags on the next generation of consoles already has fans sweating as the AI-driven crunch shows no end in sight
South Texas Health System (@stxhealthsystem)
2 likes, 1 comments - stxhealthsystem on October 18, 2026: "Put Your Skills at the Heart of Innovation: South Texas Health System is seeking skilled and dedicated Cardiac Cath Lab Technologists to join the cardiovascular teams at STHS Heart and STHS Edinburg. In this vital role, you’ll support advanced cardiac procedures, help deliver potentially lifesaving care and make a meaningful difference for patients when it matters most. Join a team committed to clinical excellence, innovation and compassionate care. Ready to take your career to the next level? Explore opportunities with the Rio Grande Valley’s largest integrated healthcare network. STHS offers competitive pay, comprehensive benefits and an increased sign-on bonus for qualified applicants. Ready to make your next career move? View current openings and apply at the link in our bio.".
Hopkinton Posts Survey on Health Care Close to Home
Hopkinton, RI, has posted a survey seeking resident input on local health care access. The town is one of 18 the state designates as rural.
Latino voters helped put Trump back in the White House. What's their next move?
The path to a House majority on Capitol Hill runs through heavily Latino districts in states such as Arizona, Colorado and Texas.
Latino voters helped put Trump back in the White House. What's their next move?
The path to a House majority on Capitol Hill runs through heavily Latino districts in states such as Arizona, Colorado and Texas.
I’m a vote for ‘none of them’
I have voted in every election since I turned 18. Except when a race was uncontested, I have always filled out the entire ballot. Not this year. For the first time, I’m leaving an office blank. Let me begin by congratulating Phil Weiser on becoming Colorado’s next governor. Yes, it’s a certainty. Even if they […]
‘They Want to Get Into the Taylor Swift Business’ — Media Analyst ‘Rationalizes’ Travis Kelce Possibly Coming in as Troy Aikman’s ESPN Replacement
Kansas City Chiefs tight end Travis Kelce re-signed with the franchise this offseason, and the Chiefs have come flying out of the blocks to a 4-0 record. Once the current season ends, however, there is some speculation about where Kelce may head next, particularly if it comes to a role in the broadcasting booth.
On the issues: Governor candidates talk health care affordability
With more than 9% of Tennesseans uninsured, how does our next governor plan to tackle health care affordability?
Portsmouth will be home to next US rep. Is its political power growing?
It might be coincidence both Stefany Shaheen and Anthony DiLorenzo are from Portsmouth. But some observers see election as power shift in NH politics.
Xbox gets 30 new games next week, including Call of Duty: Modern Warfare 4
Next week, Call of Duty: Modern Warfare 4, Peak, Final Fantasy Resonance, and 27 more new games launch across Xbox consoles and Xbox PC.
Money20/20: Where Banks, Big Tech and Regulators Do Business
Jessica Blue, Executive Vice President of Money20/20 USA, explains why convergence, partnerships and trust will define the next era of financial services
Who will replace Mahela Jayawardene as Mumbai Indians coach?
With Mahela Jayawardene parting ways with the Mumbai Indians, here's a look on who can replace the Sri Lankan legend as the next head coach of the 5-time IPL champions.
Things to do in Cincy this week
If you're looking for the best events happening in Cincinnati, you're at the right place. Find your next concert, game, festival or family event.
‘4,000 people minding our own business’: four decades on, Falklands again face a hostile Argentina
Facing a slump in the polls, Argentina’s president is making economic attacks on the islands’ oil industry, and suggesting its key fisheries industry could be next
PS6 RAM and Storage Alone Reportedly Cost Sony Over $680, Claims Leaker
The memory crunch looks like it is hitting the PlayStation 6 harder than expected. Hardware leaker KeplerL2 claims on NeoGAF that the RAM and NAND flash storage in Sony's next console alone cost over $680. He posted it as a reply to a forum member who floated $680 as a possible subsidized retail...
Recap: Glocester Council Expands Planner's Hours for Health Grant, Continues Senior Tax Hearing
The Glocester Town Council made the town planner full-time to run a rural health grant and continued its senior tax exemption hearing to Nov. 5.
'Dancing with the Stars' pro Val Chmerkovskiy pulled after Carrie Ann Inaba remark
"Dancing with the Stars" pro Val Chmerkovskiy will miss next week's episode after a controversial social media remark about Carrie Ann Inaba that seemed to reference Will Smith's Oscars slap.
Val Booted Next DWTS Episode, Jenna Dewan Dance With Alan
“The well-being of everyone who works on 'Dancing With the Stars' is non-negotiable. Val’s social media post was inappropriate and does not reflect the values or standards expected of anyone connected with the show. As a result, he will not participate in next week’s show," BBC Studios said in a statement.
Shohei Ohtani's health and possible lockout loom over uncertain offseason for Dodgers
After their earliest postseason exit in three years, the Los Angeles Dodgers head into the offseason facing uncertainty over next year.
The Mills-Pingree machine crushed small business in Maine. Hannah Pingree will finish the job.
To protect us against more bureaucratic overreach by Augusta, we need Bobby Charles as our next governor.
Abu Dhabi Health Delegation Concludes Inaugural Visit to China, Opening New Pathways to Advance AI, Precision Medicine and Next-Gen Therapies
/PRNewswire/ -- The Department of Health – Abu Dhabi (DoH), the regulator of the healthcare sector in the emirate, has concluded its inaugural health and life...
Peggy Gossett-Seidman grateful for arrest of man who threatened her life over political mail
The suspect remains in jail pending his next court hearing.
Intel "Razor Lake-AX" to Pack 700 TOPS of AI Compute
Intel's senior vice president, Cho Min-sung, announced at the Semiconductors Powering Humanoids summit in South Korea that the next-generation "Razor Lake-AX" platform will be a computing powerhouse, featuring 700 TOPS of AI compute on die. This means that at INT8/FP8 precision, "Razor Lake-AX"...
expERIEnce to host adult-only ‘Science of Sips’
(WJET/WFXP) — A local kids museum will open its doors for an adult-only event next month. The expERIEnce Children’s Museum will host Science of Sips on Thursday, November 5 from 5:30 to 8:30 p.m. Part...
Intel SVP Confirms Razor Lake-AX Will Hit 700 TOPS & Launch In 2028, 3.88x The AI Compute Of Panther Lake
Intel has confirmed that its next-generation Razor Lake-AX SoCs will launch in 2028, bringing increased AI capabilities.
AMC Movie Trivia App Launch At AMC Stock Has Changed Its Investment Story
AMC Entertainment Holdings has launched AMC Movie Trivia Game Show, a free mobile trivia app created with Hoyt Games and puzzle designer David L. Hoyt, featuring daily movie themed puzzles and AMC Stubs integration. The app shifts part of AMC Entertainment Holdings' customer interaction into mobile gaming and extends the loyalty program into everyday engagement beyond theater visits. The next point of consideration is how AMC Entertainment Holdings' investment narrative might be influenced...
These 20+ Games Are Coming To Xbox Next Week (October 19-23)
Including one of the biggest Xbox first-party releases of 2026!
Pat Murphy gets major opportunity after Brewers’ historic NLCS triumph
Pat Murphy and the Milwaukee Brewers must now endure a lengthy break before its next challenge. Fresh off a sweep of the Los Angeles Dodgers in the NLCS, the Brewers will face either the Cleveland Guardians or Tampa Bay Rays in the World Series. Milwaukee secured its place in the World Series with Thursday night’s [...]
Health insurance is the sleeper midterms issue: Why premiums are spiking
Americans are bracing to pay significantly more for health insurance next month, whether they have Affordable Care Act plans or get insurance through work. Premiums for some people could be t…
Health insurance is the sleeper midterms issue: Why premiums are spiking
Americans are bracing to pay significantly more for health insurance next month, whether they have Affordable Care Act plans or get insurance through work. Premiums for some people could be t…
I’ve spent most of the year talking to MAGA supporters. Here are 5 things I’ve learned
CNN’s Donie O’Sullivan has spent 2026 talking to Trump supporters across the country. Many are frustrated about the Iran War, angry over the growth of data centers and unsure about what’s next.
Let’s Hope The Next A’s GM and PBO Are Watching
The post-season is always a blend of exciting and frustrating. Exciting to see games with so much riding on every pitch and to see some of the best teams strut their talent. Frustrating that the A’s are not one of those teams and to reflect on the gap between how the best teams play and […]
Georgia Affordable Care Act health insurance premiums set to rise dramatically
Georgia marketplace health insurance premiums under the Affordable Care Act could skyrocket as high as 29 percent next year.
Long-serving ABC broadcaster Robyn Williams to leave The Science Show after 51 years
No replacement has been named as the 82-year-old departs, with the media announcement referring only to ‘the next generation’
DOJ says California officials who process ballots from suspected noncitizens risk prosecution
The Trump administration is escalating its fight with California ahead of next month's midterm election, warning that local officials who process and tabulate ballots submitted by suspected noncitizen voters are putting themselves at risk of criminal investigation and potential prosecution.
DC Lawmakers Focus on Business, Wealth Taxes in Budget Hearing
DC lawmakers held a marathon hearing Friday to debate different revenue raisers to fill a projected $700 million budget gap next year, but most focused on measures to implement a business activity tax and wealth tax.
Shohei Ohtani's Health and a Possible Lockout Loom Over an Uncertain Offseason for the Dodgers
LOS ANGELES (AP) — After their earliest postseason exit in three years, the Los Angeles Dodgers head into the offseason facing uncertainty over next year. Shohei Ohtani was dogged by injuries to his left knee and right biceps over the second half and into the playoffs that rendered him ineffective ...
Let's talk 'You Can See Everything' spoilers: An explainer for Nathan Fielder's Elizabeth Holmes documentary
Who gets naked? What are the big twists? And what's next?
Top global climate science body suspends meeting without deal on major review timeline
By Sudarshan Varadhan Oct 16 (Reuters) - A meeting of the members of the Intergovernmental Panel on Climate Change (IPCC) was suspended without an agreement on a timeline to publish its next review of
Top global climate science body suspends meeting without deal on major review timeline
By Sudarshan VaradhanA meeting of the members of the Intergovernmental Panel on Climate Change (IPCC) was suspended without an agreement on a timeline to publish its next review of the latest science on the warming planet, the IPCC said on Friday.The impasse over the timeline, which has lasted near…
Apple blames ‘extraordinary’ demand as foldable iPhones sell out
Deliveries of the $2,000 Duo slip to 2027 within hours of going on sale
A Look at the Computer Science Degree in 2026
In 2018, a student published an article in this paper titled “YC’s Computer Science Major is on the Rise.” His piece proved prescient for the next four years, as enrollment in Intro to Computer Science continued to increase, indicating a growing interest in the field. Enrollment in this introductory course in Yeshiva College reached an […]
Nicolas Cage and Antonio Banderas will officially headline ‘True Detective’ season 5
‘True Detective’ has found its next true detectives.
Gov. Ferguson may not get a pay raise next year
Voters established the salary commission in 1987 to end the practice of politicians deciding their own pay.
Amarillo VA Health Care System to host Veterans Flue Fairs next week
The Amarillo VA Health Care System set to host a walk-in Veterans Flue Fair Next week, October 19-24.
Top Global Climate Science Body Meet Ends Without Deal on Review Timeline
By Sudarshan Varadhan and Kate Abnett Oct 16 (Reuters) - The meeting of the members of the world's leading authority on climate change ended on Friday without an agreement on a timeline to publish its next review of the latest science on the warming planet, four sources familiar with the ...
Top global climate science body meet ends without deal on review timeline
By Sudarshan Varadhan and Kate AbnettThe meeting of the members of the world's leading authority on climate change ended on Friday without an agreement on a timeline to publish its next review of the latest science on the warming planet, four sources familiar with the matter said.The meeting of rep…
'The Wiz' Eases on Down the Road to Eisenhower Auditorium
The hit Broadway musical “The Wiz” will bring its reimagining of “The Wizard of Oz” to Penn State next week, featuring performers from “American Idol” and
Greensboro Science Center announces 7th annual Winter Wonderlights
GREENSBORO, N.C. (WGHP) — The Greensboro Science Center is set to light up next month. Winter Wonderlights transforms the GSC into a festive nighttime experience with more than a million twin…
Augusta Health to Host Community Career Fair in Waynesboro on October 22 Careers & Connections event will offer job opportunities, same-day interviews, and career resources
FISHERSVILLE, VIRGINIA — Augusta Health invites everyone —from experienced professionals and career changers to students and those simply exploring what’s next —to discover career opportunities at Careers & Connections: More Than a Job Fair. The event takes place Thursday, Oct. 22, 2026, from 10 a.m. to 8 p.m. at the Best Western Plus, 109 Apple […]
New RPG From Final Fantasy, Persona Vets Borrows From The Past To Ask How We Can Save The Future
Eternal Anima finds surprising strategic depth in letting you foresee your opponent's next move
The Next Pandemic Might Already Be Taking Shape at the Edge of the World’s Vanishing Forests
Outbreaks cluster where people, livestock, and damaged ecosystems collide, a new Nature study finds.
Burgers, Hugo Spritzes & Global Domination With Say Now
NYLON talks to girl group Say Now about their next EP, 'Say What You See,' their viral song "Met My Match," their childhoods, and dreams of pop stardom.
Best iPhone Duo cases now available for purchase 9to5Mac
Apple’s new iPhone Duo has arrived and if you managed to secure one (before next year), we have collection of...
Over 1,100 Improvements Promised in The Blood of Dawnwalker Patch 1.1
Coming to PS5 next week
Math Professor Secures National Science Foundation Grant to Advance Math Education
Professor of Mathematics, Dr. Dana Clahane, was recently awarded a federal grant of $499,893 by the National Science Foundation (NSF). A prestigious award, the grant will elevate undergraduate mathematics education in a project titled “Building Mathematics Research Communities at Two-Year Colleges” (BMRCTYC). Over the next three years, BMRCTYC will establish local Mathematics Research Communities at eight... Read more »
Mercedes Launches Statewide Search for New City Manager
The City of Mercedes has launched a search for its next city manager, seeking an experienced public administrator to oversee municipal operations, infrastructure improvements, and economic development initiatives.
Pat McAfee Net Worth in 2026: ESPN Salary, NFL Earnings and Business Ventures
Pat McAfee has turned a seventh-round punting career with the Indianapolis Colts into a sports media fortune, and his next ESPN contract could double what he al
Next Week on XBOX: New Games for October 19 to 23
Next Week on XBOX: Call of Duty: Modern Warfare 4, Final Fantasy Resonance, We Were Here Tomorrow, and more coming soon!
THE BUSINESS COUNCIL ANNOUNCES LEADERSHIP TRANSITION AS GOLDMAN SACHS CEO DAVID SOLOMON TAKES THE HELM
Washington, D.C., Oct. 16, 2026 (GLOBE NEWSWIRE) -- The Business Council today announced that Goldman Sachs Chairman and CEO David Solomon will become its next leader, succeeding Brian Cornell, Executive Chair of Target Corporation. In this role, Solomon will chair one of the nation’s most distinguished business organizations, bringing together the world’s foremost CEOs to confront emerging challenges, advance innovation, and help define the future of global leadership. Cornell has led The Busin
Bucks Reportedly Exploring Trades Ahead of Regular Season
The Milwaukee Bucks could make roster moves before next week's regular-season curtain-raiser.
Plague is stoppable. The next health threat may not be.
The word plague is scary. Centuries ago, the Black Death killed tens of millions of people and changed the course of history. Plague still kills people around the world, and the word still evokes catastrophe. New fears of plague surfaced on October 2, when a lab worker in Irkutsk, Russia, died of pneumonia. Reports suggested that she may have contracted plague through a laboratory exposure. Understandably, people were alarmed. On October 7, the World Health Organization called for the Russian Federation to be transparent about what it knew. WHO issued an update on October 10. Russian authorities told WHO that testing did not identify plague and that investigations found no laboratory release. WHO said confidence in its risk assessment remained limited and that further clinical, epidemiological, and laboratory information was needed. The cause of the woman’s illness remains unknown, and WHO says a laboratory-associated exposure cannot be excluded. As I explained in a recent interview, this incident is very unlikely to lead to a pandemic. Plague is still active, including in the U.S., which sees a handful of cases each year. But it is a disease we can prevent and treat. Plague doesn’t spread readily, and it responds to antibiotics. The standard response—isolate the patient, trace contacts, and administer antibiotics and monitor for symptoms among contacts for seven days—works. We have even planned for antibiotic-resistant plague. At CDC, we developed a playbook for antibiotic-resistant plague and ran exercises on how to find and stop it. CDC guidance anticipates engineered resistance and recommends two different classes of antibiotics if there’s reason to suspect it. There is no evidence that resistance—or even confirmed plague—is involved in this incident. We have thought through how to address plague, but we’re not ready for the next major health threat that emerges from a lab or from animal spillover to humans. What should concern people is how little stands between the world and the next pathogen to get loose. Since peak COVID, epidemic preparedness has fallen off the political agenda, but the risk is greater than ever. More labs handle dangerous pathogens with more ways to make those pathogens deadlier, and more people live and work in close contact with animals. There are actions we can take now: We need better lab safety in every country. The number of labs that work with dangerous pathogens has increased worldwide over two decades, but there’s no enforceable international standard and no inspection regime; the Biological Weapons Convention, fifty years on, still has no verification mechanism. Labs that study dangerous germs need strong safety systems, training, and oversight. We need to reduce spillover events. Three in four emerging human infections start in animals, and there’s a lot we can do to reduce spillover risk, but the world is doing very little of it. Live-animal markets are one place to act. For instance, closing live-bird markets helped control H7N9 influenza in China. Reducing opportunities for people to encounter infected animals can prevent infections before they become outbreaks. In The Formula for Better Health, which is now out in paperback along with the hardcover, Kindle, and audiobook versions, I argue that labs do too many risky experiments with too many dangerous pathogens in too many institutions, and that every experiment should first answer one basic question: Is the likely benefit greater than the risk? Spillover risk can also be reduced: In the book, I discuss how Brazil cut its deforestation rate by 70% from 2004 to 2012 while increasing agricultural production and reducing risky contact between people and forest animals. We need faster detection and response. Delay costs lives. Strong surveillance, good labs, and trained responders can turn a single case into a small cluster of infections instead of an epidemic. Resolve to Save Lives has worked for nearly a decade to help countries find and stop outbreaks faster. The 7-1-7 target, which Resolve to Save Lives developed with partners in Uganda and elsewhere, provides a clear standard: detect within 7 days, notify within 1 day and complete all essential early response actions within 7 days. In Uganda’s Kasese district, for example, a review of a measles outbreak using 7-1-7 identified shortages of accessible funds, fuel, and vehicles that delayed the response. District leaders established funds they could access quickly. When, a few months later, the Crimean-Congo hemorrhagic fever appeared, the district detected it in three days, notified authorities in one, and mounted an effective response in two. Only one case was confirmed, and the patient survived. Because funds were available before the emergency, authorities were prepared and able to act. This kind of preparation can’t wait until the next crisis begins. Plague is an old disease we that know how to stop. The next threat may be harder to recognize, harder to treat, and easier to spread. Safer labs, less risk of spillover, and faster outbreak detection and response need sustained investment now, while we still have time to prevent the next emergency. Share
WNBA Superstar A’ja Wilson’s Next Big Play? Building A Business Empire
Beyond her $1.4 million Aces salary, Forbes estimates Under 30 alum A’ja Wilson will earn more than $5 million from sponsors including Nike, Chase and AT&T.
CCIA UK Responds to CMA Investigation of Microsoft’s Business Software Ecosystem
London – The UK Competition and Markets Authority today announced the next stage in its Strategic Market Status (SMS) investigation regarding Microsoft's
'Peak', The Beloved Indie Climber, Scales October's Stacked Switch 2 Release Schedule
Launching next week!
$50M family-run SWFL boat business sails into next generation
The Frickes keep on going, now in the second generation of family ownership with Fish Tale Boats.
Who shapes climate science? The equity question facing the IPCC
Early publication of the next global climate science assessment reports risks excluding scientists and research from the Global South, which are key to ensuring the findings are fair
Denver Museum of Nature & Science Appoints Kirk Johnson as President and CEO
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IP Saves the Day On Streaming
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Before we get started, I wanted to highlight a new idea I saw from Real Good AI, proposing a ratings system for AI use. (H/T to Anthony Kaufman’s article highlighting this.) It would look something like this: In general, I think that this is a solid, middle-ground solution that should appease both the pro-AI camp (who love AI) and the anti-AI camp (who wants to know if what they’re watching didn’t come from humans). Regardless of your feelings on AI/LLMs—I’ll never use it for my writing—transparency is often the best solution to many problems. In general, I think way more media outlets need to be using way more AI disclosures. My quick “Yes and...” to this idea: what about ads? In particular, I hate it when I see or hear ads that are obviously AI-generated, but a person or voice says, “I used this product”. AI doesn’t use products! Just today, I watched a YouTube ad where a “person” said they use some sort of rain wind chime...but that’s not a real person! They didn’t use this product. (Especially since the video of the wind chime itself also appeared to be AI-generated...) I believe most traditional advertising already has standards like this anyway.1 Okay, on to this week’s issue. We’re covering the week of 14-Sep, and then next issue, I’ll be fully caught up with Nielsen’s new release schedule. In the future, I plan to put out Streaming Ratings Reports each Monday after Nielsen’s Thursday releases. Overall, we had some big new shows this week, like Prime Video’s Reacher spinoff_, Neagley_, which is off to a big, big start, and Netflix’s latest in its Monster anthology, which is their largest opening since June and the second-largest since One Piece came out in March. All that, plus Slow Horses returns, the trio of returning shows (Lioness, Reacher and Ted Lasso) continue to dominate the top tens, Paramount+’s latest crime drama, a big whiff for a Netflix original film and a precipitous drop for Netflix film charts, all the flops, bombs and misses, and a whole lot more. Let’s dive right in! (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of September 14th to September 20th 2026. You can find a link to my terminology here.) Subscribe Television - IP For the TV Win Can I use the dirty word of entertainment journalism right now? IP. Shhh. Don’t tell anyone I said it. But IP works at the box office, and we’ve seen some evidence it works in TV too. Not as well, and not all the time—no absolutes here!—but often enough. And glancing at the Nielsen top ten…it worked this week! Take Prime Video, who has a monster hit in the crime drama Reacher. Would a spinoff work for that show? Yep! They binge-released Neagley, about a detective from the original Reacher series, and its eight episodes debuted to 29.6 million hours. Here’s how it stacks up to Reacher, one of Prime Video’s biggest shows: That’s great. Nearly as strong as Reacher’s opening! (Both shows started with eight, binge-released episodes, so this comparison is apples-to-apples.) Notably, Prime Video scheduled the debut of Neagley to overlap with Reacher’s most recent season, to help drive tune-in. Obviously, I love smart release strategies like that. And even though I wrote “obviously”, it’s not really that obvious, since streamers don’t often take advantage of natural overlaps like this_._2 Other data backs how well Neagley performed. It opened at second place on Samba TV for two weeks and got 51.7 million hours on Luminate. That’s the eleventh biggest opening on Luminate since May of 2024 and tied with Bridgerton’s third season opening. That’s a huge opening! Its IMDb is solid too, a 7.7 on 24K reviews. Netflix’s latest edition in the “Monster” series—which started with Jeffrey Dahmer and comes from Ryan Murphy—did well too, opening to 24.7 million hours. That’s the biggest opening for Netflix since I Will Find You in June, and second biggest since March. Unlike the Reacher series, this franchise is trending downward, though. The first Monster show—Dahmer - Monster—was giant. More than anything, I think this reflects that Netflix running out of extremely popular—if that’s the right word?—serial killers to feature. Still, the data says this is a very good opening. It made it to third place on Samba TV for two weeks. It also opened to 40.0 million hours on Luminate. That’s not quite as elite as Neagley, but still very, very strong. I’ll be honest: my priors coming into any given week are that IP works to help drive buzz for new shows, but TV shows need to stand on their own even more than movies, so they will succeed or fail based on their quality. But these two spinoffs definitely worked. Quick Notes on TV The top show, film or special this week? Football, again. Specifically, Prime Video’s season opener of Thursday Night Football. The games run long (three hours) but mainly a lot of people watch each game. That adds up to a lot of viewership. Paramount released the second season of MobLand on an unusual day for that service, a Friday! Often, they put their new shows out on a Sunday, as they did last year with a run of shows (Lioness, Tulsa King and Landman). MobLand didn’t make Nielsen in its first week, but on Samba TV it got to eighth and seventh place. Luminate had a smaller opening too, only 5.3 million hours. MobLand missed the Nielsen charts for its first eight weeks, so this season is off to a stronger start. (Bonus note: the first season streams on both Prime Video and The Roku Channel, but I only have it as Paramount+ on those charts.) I’ve mentioned a few times that foreign-language originals do lower numbers than English-language originals on Netflix most of the time. But I don’t usually emphasize what country those originals come from, and observationally, they tend to be from Western or Northern European countries, in general. So credit to Not a Stranger, a Turkish Netflix original, for breaking through on Luminate, getting to 7.9 million hours in its first full week on those charts. As I mentioned last issue, Crew Girl ended up making the Nielsen charts in its second week. That’s still a soft performance compared to many shows, but again this, one looks affordable. And if you’re curious, here’s how it stacks up to some other sports romance shows: We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… …about a new data source and how it drives streaming viewership… ...what reality show is struggling in its latest season…. ...what Netflix film bombed…. ...How Reacher, Ted Lasso, and Lioness are doing on the charts… ...what obscure sport put up great viewership numbers… …how far streaming films are falling… …all the flops, bombs and misses for the last week… …and more… ...please subscribe! We can only keep doing this great work with your support. If you want an idea of just how much content you’d get in a full issue, check out this older issue. Coming Soon! Next week, we’ve got a double issue, then we’ll be all caught up with Nielsen’s data. Yes! The goal is to have my report out on the Monday after I get Nielsen’s data. So next issue, I’m looking at East of Eden, The Great British Baking Show, a Willy Wonka game show (that people are upset uses AI, but viewers might not care), and a Cosby show spinoff reboot on Netflix, and Brothers on Apple TV (starring Woody Harrelson and Matthew McConaughey). That’s about it for TV, but who’s going to win the streaming week, The Breadwinner or Backrooms on streaming? Answer: Toy Story 5. Plus Netflix has a Unabomber film and a new Tyler Perry film, Teenage Sex and Death at Camp Miasma tries to repeat The Substance’s run on MUBI, and Paramount+ has Jackass: Best and Last. Long term, Netflix is remaking Lonesome Dove. I love this choice, but man, there are a lot of westerns on TV right now. And they’re making Sega TV shows, including a Crazy Taxi TV show and Sonic show with an “edge”.
Recap: Warren Council Bars Self-Storage Downtown, Advances Vacancy Tax Changes
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Trading baseball diamond for the next challenge, business management degree
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Is the EU research budget actually increasing?
Is a Horizon Europe budget of €158 billion a 10% cut or a significant increase to the EU’s support for research and innovation? What would seem like a question of fact has divided opinion in Brussels since the Irish presidency of the EU Council presented its negotiation box on October 10. The answer depends on factors such as how you adjust for inflation, whether you account for increases in overall EU wealth and if you care about absolute or proportional figures. The €158 billion budget in current prices, proposed by the Irish presidency of the EU Council, was quickly criticised by university lobbies and rejected by the high-level expert group led by former Portuguese science minister Manuel Heitor. It was also decried by the four pro-European political groups in the European Parliament. “How can Europe close its competitiveness gap while cutting the European Competitiveness Fund by 13% and Horizon Europe by nearly 10%?” asked a joint statement by the European People’s Party (EPP), Renew Europe, the Socialists and Democrats and the Greens/European Free Alliance. Together, these parties hold 63% of seats in the Parliament.In stark contrast, Irish foreign affairs minister Helen McEntee said that the proposal “significantly increases investment in competitiveness, research and innovation,” Meanwhile, a presidency press release said that, compared to the current Multiannual Financial Framework (MFF), the proposal would “double the volume of competitiveness related programmes.” So, who is right? That depends on how you make the calculation.Compared to the Commission figure or the previous budget?The first thing to notice is the difference in baselines. When the MEPs say the Irish presidency will cut Horizon Europe by “nearly 10%” they are using the European Commission proposal for the MFF from July 2025, which allocated €175 billion in current prices to Horizon Europe. However, when the Irish foreign affairs minister said the research and competitiveness budget is increasing significantly, she is comparing it to the 2021-27 MFF, which had a Horizon Europe budget of €84.9 billion in 2018 prices.Her point holds when accounting for inflation. Applying a 2% annual inflation rate, the calculation method used by the Commission, the 2021-27 Horizon Europe would have a budget of €97.5 billion in 2025 prices. In comparison, the Irish presidency’s €158 billion figure in current prices translates to €140 billion in 2025 prices. Does the ECF count?But there is more to the dispute. In its statements, the Irish presidency lumped the research budget in with the overall budget for competitiveness. The Parliament statement, however, kept the two separate. This matters because the next MFF includes plans to add a new European Competitiveness Fund (ECF) to fund programmes meant to boost the continent's competitiveness. The Irish negotiating box allocated €245 billion in current prices to this programme.When this is added to the €158 billion for Horizon Europe, as well as programmes such as the EU education programme Erasmus+, the total for “competitiveness, prosperity and security” in the Irish proposal becomes €514 billion in current prices. But it is still uncertain how big a share of this competitiveness budget would go to research. The Commission proposal of July 2025 for the MFF included clear links between the ECF and Horizon Europe, indicating some ECF money will go to research. At the same time, the structure of the ECF is still being negotiated, and a substantial part of its budget is expected to support non-research activities such as defence manufacturing, decarbonisation and digital infrastructure. Related articlesCouncil floats 9.6% budget cut to next Horizon EuropeResearch community to appeal to national governments over planned EU budget cutEU own resources ‘essential’ for future research budget, says leading MEPSo, it is by looking at competitiveness rather than research, or combining the two, that the Irish presidency can claim that its proposed budget will significantly increase investment in competitiveness, research and innovation.According to the Irish presidency proposal, Horizon Europe and other competitiveness-related programmes in the current multiannual budget received €221 billion in current prices. However, since this money is being distributed from 2021 to 2027, it is not directly comparable to the €514 billion in current prices which will be distributed from 2028 to 2034.Research as a proportion of the MFFBut the relative rise in competitiveness-related programmes points to another important distinction: whether you look at the research budget in absolute terms or as a share of the overall MFF. Here, too, the size of the research budget has risen, although only slightly. In the 2021-27 MFF, Horizon Europe accounted for 7% of the total budget. In the Irish presidency’s proposal, it amounts to 8.7%. The share for the total competitiveness envelope went from 17.7% in the current MFF to 28.1% in the Irish presidency proposal.This proportional share may seem irrelevant to universities looking for research funding, but it is becoming significant as budget negotiations between the Parliament, the Commission and the Council begin. On October 2, a group of 17 southern and eastern European countries sent out a statement calling for the EU agriculture and cohesion budgets to be protected. The Parliament’s co-rapporteur on the budget, Siegfried Mureșan of the EPP, has also said that the research envelope is likely to be cut disproportionately as the budget is slimmed down during negotiations.
After booting 760K off ACA health plans, the Trump administration adds some people back
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