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Michael Che's sense of humor is definitely darker than Weekend Update
'Saturday Night Live' writer and performer Michael Che returns to Netflix with his first special in five years, testing jokes about race, language and politics, and opening with material about Charlie Kirk’s murder.
Liverpool must learn from Richard Hughes' mistakes
Although he only spent two full seasons at Liverpool, Richard Hughes oversaw some of the most historic moments in the club’s history. In the five transfer windows in which Hughes headed the recruit...
Access to Genius: 10 Scientists and Thinkers Who Changed What We Know
5 WOMEN Five voices across science and scholarship 5 MEN Five more stories across discovery and innovation 10 FOR OCTOBER Ten people across a two-part October feature October is National Disability Awareness Month, an annual observance recognizing the contributions of people with disabilities to workplaces and communities. The 2026 theme, “Celebrating Value and Talent,”...
Five Iron Golf: Launches Five Iron Lounge, a new licensing platform
BrewDog named inaugural licensing partner, with first Five Iron Lounge planned for Las Vegas
Murphy hits US campaign trail, seeks to boost CT 'No Kings' rallies
Sen. Chris Murphy will campaign in five battleground states, spend time with CT candidates and try to boost turnout at 'No Kings' rallies.
Five Things presented by Compass Minerals: Sporting visiting runaway leaders Nashville
Sporting Kansas City hits the road this week to take on table-toppers Nashville SC at GEODIS Park on Wednesday night. Kickoff is set for 7:30 p.m. CT and will be available to stream on Apple TV, while the game will also be broadcast locally on the radio via Sports Radio
STC Staff of the Year turns Experience into Service
Valeria Tovar’s commitment to students recently earned her recognition as South Texas College’s inaugural 2026 Staff Employee of the Year award for the Technology Campus and Regional Center for Public Safety Excellence (RCPSE), one of five employees recognized collegewide.
DOH-Orange Issues Mosquito-Borne Illness Alert Update - Florida Department of Health in Orange County
DOH-Orange has confirmed two additional cases of locally-acquired dengue, bringing the total number of cases to five.
Jahmyr Gibbs Makes NFL History Through Five Games
Five games in, Jahmyr Gibbs has done something only a handful of backs ever have. #Lions
Business Monday: He went from telescope engineer to making craft chocolate in Honokaʻa
It took a few years to have a significant harvest, but now the Pollard’s farm has more than 1,000 producing cacao trees, each of which yields five pounds of chocolate each season.
A multidisciplinary research institute to guide the business world
Temple’s Fox School of Business has partnered with five other schools to launch the Responsible Business Institute.
New Apple TV 4K launching this week with five big upgrades
A new Apple TV 4K will be unveiled tomorrow as part of Apple’s ‘Welcome home’ event, here are five upgrades it’s rumored to bring.
Wayne Smith Trucking celebrates 50 years in business
Wayne Smith Trucking of Morrilton celebrated 50 years in business Friday with a special open house event. Representatives from the local business community joined the company’s business partners and elected officials to mark five decades of growth for the company. The late Wayne Smith founded […]
Six Games Are Heading To Xbox Game Pass This Week (October 13-16)
Five "day one" titles and another massive EA addition
Marvin Harrison Jr. Traded to Texans Shortly After Titans Loss
Houston lands a massive offensive weapon, acquiring the former top-five pick from Arizona to bolster C.J. Stroud’s arsenal and continue their dominance over a struggling AFC South.
Five new startups join Argonne's entrepreneurship program
Chain Reaction Innovations at Argonne National Laboratory announces five new innovators who will join its 10th cohort. These entrepreneurs have been awarded two-year fellowships to advance their energy and science technologies.
FSU on Yahoo Sports' most disappointing teams list
The FSU Seminoles are one of Yahoo Sports' five most dissapointing teams to start the college football season.
Commentary: Pennsylvania's GOP members of Congress are failing us on measles.
Tragically, more than 1,000 people in Pennsylvania have been infected with measles in 2026, now associated with 198 hospitalizations and five deaths. In neighboring New York, Gov. Kathy Hochul just declared a statewide health emergency as cases surge in rural counties. Yet of Pennsylvania’s 1,078 cases in 41 counties (as of last Thursday), less than […]
Nevada High School Football Rankings: Top 25 Teams
Liberty won their top-five matchup with Coronado, Arbor View won their 5th straight, and Churchill County remained unbeaten on the season.
Rashod Bateman leads Ravens in receiving
Rashod Bateman had 62 yards on five receptions during the team's come-from-behind win over the Atlanta Falcons on TNF.
Chicago Bears Turnovers: 5 Giveaways Fuel 31-7 Packers Loss
Chicago Bears turnovers turned a divisional rivalry into a 31-7 defeat against the Green Bay Packers at Lambeau Field. Five giveaways helped Green Bay score 15 points, while Chicago managed just one touchdown. Tyson Bagent threw two interceptions, Case Keenum added another, and Rome Odunze and Keenum lost fumbles. Turnovers were only part of the […] The post Chicago Bears Turnovers: 5 Giveaways Fuel 31-7 Packers Loss appeared first on Stadium Rant.
Drake Maye totals five TDs vs. Raiders in Week 5
New England Patriots quarterback Drake Maye completed 26 of 34 passes for 374 yards, four touchdowns and no interceptions in Week 5
Tre Tucker posts four catches in Week 5
Las Vegas Raiders wide receiver Tre Tucker posted four receptions for 41 yards on five targets in Week 5
Keenan Allen goes for 45 yards in Week 5
Indianapolis Colts WR Keenan has five-catch day in Week 5
Jared Goff Makes NFL History During Detroit Lions’ Win Over Cardinals
Detroit Lions QB Jared Goff joins Russell Wilson as the only NFL quarterbacks with 12+ touchdowns and zero interceptions through five games.
Mike Vrabel reacts to Drake Maye's five-touchdown performance
Mike Vrabel was pleased with what he saw from Drake Maye in the Patriots’ 45-17 win over the Raiders on Sunday.
New Hampshire Business Finance Authority honors 5 lenders at...
The New Hampshire Business Finance Authority honored five lenders for financing projects that supported businesses, nonprofits and communities across the state.
Packers Dominate Bears 31-7 Behind Jordan Love’s Big Day
Green Bay Takes Control Early The Green Bay Packers delivered a dominant performance Sunday, defeating the Chicago Bears 31-7 at Lambeau Field in a major NFC North rivalry matchup. Quarterback Jordan Love threw for 367 yards and two touchdowns, while the Packers’ defense forced five turnovers to help Green Bay secure a convincing victory. The…
Carnell Tate not a big factor in passing game
Titans WR Carnell Tate catches only one of five targets for six yards in Week 5
Houston Texans Announce Trade for Star Receiver to Boost Offense
To say the Houston Texans’ offense has struggled through five games would be an understatement. While they managed to get […]
Five receptions for Nico Collins
Texans WR Nico Collins continues productive play with 56 yards
Makai Lemon finishes Week 5 with five receptions
Eagles WR Makai Lemon catches five of his seven targets in Week 5
Study finds positive parenting teaches children how to experience joy—and could lead to better mental health
More than one in five adults in the U.S. experience mental illness each year, according to data from the National Alliance on Mental Illness. And more than one in seven young people ages 6–17 experience ...
Milwaukee Brewers announce 2026 NLCS roster vs Los Angeles Dodgers
The Milwaukee Brewers have enjoyed several well-deserved days off after clinching a berth in the National League Championship Series by defeating the San Diego Padres 3-1 in their best-of-five series. Like last year, they will face the Los Angeles Dodgers for the chance to earn their first World Series appearance since 1982, and their first [...]
Hurricanes 5, Blackhawks 2
The Carolina Hurricanes cruised to their fourth win in a row with a 5-2 victory over the Chicago Blackhawks on Saturday night. The win improved their record to 4-1-1 for this early season. Five different players notched goals and 11 got on the scoresheet. Brandon Bussi made 24 saves on the 26 shots he faced […]
Five Takeaways From Oklahoma State's Win Over UCF
Oklahoma State improved to 4-1 with a 42-28 win over UCF, but what stood out? From second-half defensive adjustments and Drew Mestemaker's turnover-free 304-yard performance to improved run defense, reliable special teams and early mistakes, here are five takeaways from the Cowboys' fourth straight
UNC in the Mix for 3-Five Star Recruits
The 2026-27 college basketball season is less than a month from getting underway. While college programs are looking forward to getting on the court for real, coaching staffs are looking to add for the future. Here is a look at the latest recruiting news. UNC in the Mix for 3 Five-Star Recruits After getting off …
Have McCabe and Mead taken Arsenal Women’s fire with them?
Arsenal Women entered the new season with high expectations, but five Women’s Super League matches later, the picture looks rather different.Just one victory, five points from a possible fifteen and...
O’Mara Named 2026 ‘Guardian of Small Business’
Big Flats Senator Tom O'Mara earned the 2026 'Guardian of Small Business' award. He's one of five senators with a 100% NFIB voting record.
Guardians complete comeback with 2-0 win over White Sox
The Cleveland Guardians, fueled by a two-run home run from Jose Ramirez and 12 strikeouts from starting pitcher Gavin Williams, beat the Chicago White Sox 2-0 on Saturday to advance in the Major League Baseball playoffs.Cleveland became just the fourth team to win a best-of-five series after dropping the first two games at home, winning games three and four in Chicago before returning home on Saturday to polish off the triumph.
Justice Department investigating major TV networks over suspending pool coverage of Trump
The investigation into the five networks — CNN, NBC, ABC, CBS and Fox News — is underway, and civil investigative demands were sent out Friday, a Justice Department spokesperson said.
Trump’s DOJ probes major TV networks over response to White House ban of CNN
The Justice Department is investigating the five major US TV networks for possible antitrust violations, opening yet another front in the Trump administration’s pressure campaign against the press.
Grading Brandin Podziemski's new five-year contract extension
Instead of waiting, the Golden State Warriors were quick to ink Brandin Podziemski to a five-year contract extension.
This 345-Million-Year-Old Fossil Fooled Scientists for Decades
A famous Scottish fossil is forcing scientists to rethink what claw-like feet really reveal about the move onto land. Pressed flat inside two slabs of Scottish rock, a 345-million-year-old skeleton seemed to carry some unmistakable signs of life on land. Its four limbs ended in five-digit feet, and the tips of its fingers and toes
UConn Football: Five Takeaways From Win Over Temple
The Huskies moved back to .500 with a 34-20 win over the Owls in Philadephia.
Chip Kelly's Northwestern Offense Looks Unstoppable Again
Northwestern’s offense continues to prove it’s the real deal, totaling 436 yards and five touchdowns in a dominant win over Ball State behind Aidan Chiles and Chip Kelly.
NFL Week Five: 3 Incredible Matchups To Watch
Some fun matchups are ahead in NFL Week Five. The second quarter of the season has officially begun. Let’s dive deep into some of the elite matchups. Las Vegas Raiders @ New England Patriots The New England Patriots vs. Las Vegas Raiders is intriguing because neither team is meeting their preseason expectations. The general public […] The post NFL Week Five: 3 Incredible Matchups To Watch appeared first on Stadium Rant.
Olympiacos vs. Panathinaikos: Team News and Predicted Line-Ups
Olympiacos manager Imanol Alguacil faces a high-stakes test as the Red and Whites aim to bridge the five-point gap against their undefeated, league-leading eternal rivals Panathinaikos.
WBN, Xbox and the CXO Summit: This Week's Top Five Stories
This week's top stories include, WBN on Europe prioritising risk strategy, Asha Sharma's plans for Xbox and discussions around AI at the CXO Summit
Five Games Are Confirmed For Xbox Game Pass In November 2026 So Far
Looking forward at what's to come
Excellence in Business Leadership Awards returns to The Grand in November
Five finalists have been named for the 2026 ATHENA Leadership Award.
Guardians News: Decisive Game Five Tonight
News and Notes for Saturday, October 10th, 2026
Hefley Calls Interstate System a ‘Money Machine’
Forty-five years ago this week: “There are enough new interstate highways in this country,” said state Rep. Joel Hefley, R-Colorado Springs and the time has come to stop adding new projects and to start taking care of the existing highways.” Hefley even suggested that the interstate highway completion program should be discontinued because it encouraged […]
Gen Alpha is already pitching VCs. Here's their advice.
Five venture capitalists told Business Insider their tips for Gen Alpha founders. They discussed AI, social media, and college.
Today's 5️⃣ top stories: Cristiano punished, Atleti-Real Madrid chaos
Before a football-packed Saturday gets underway, here are the five stories you can't miss to start your day... La Rosaleda: "Bryan [Zaragoza], drop dead"📸 Fran Santiago - 2026 Getty ImagesLa Liga f...
Washington’s Physicality Gap Amplified in Iowa Loss
Elijah Brown’s second-half performance struck life into the Washington offense, but it wasn’t enough to overcome the hole it dug itself against Iowa in the first half. The Huskies began the game with five straight punts. In what Jedd Fisch called a measuring stick game against the Hawkeyes, his team failed to measure up to …
Tottenham XI vs Manchester United – Predicted lineup and team news
Tottenham Hotspur go to Old Trafford on Saturday evening still waiting for a first Premier League win, with Roberto De Zerbi’s side bottom on two points.Spurs have won five and lost one of their las...
Cardinals Reveal Jeremiyah Love’s Final Status Ahead of Lions Matchup
Week five is on the horizon for the Arizona Cardinals.Arizona’s date with the Detroit Lions is now less than 48 hours away as of the afternoon of Oct. 9.With Friday passing by comes the ultimate injury designations for the Cardinals’ roster heading into Sunday.The player with the most intrigue following their status this week is […] The post Cardinals Reveal Jeremiyah Love’s Final Status Ahead of Lions Matchup appeared first on HEAVY.
Wake County GOP wants voters to reject school bond referendum. Others disagree.
Wake County Republican and Democratic parties have taken opposing positions on five county and local bond referenda on Nov. 3 ballot.
Reports - Watchdog eyes NIL violations at 5-10 Power 4 schools
The College Sports Commission is looking into possible rules violations at between five and 10 Power 4 schools regarding payments to players, according to multiple reports.
Netflix’s Summer of Bummer
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Today, I’ve got a guest post from longtime friend of the newsletter, Brandon Katz. I’ve been trying to find time all summer to look at Netflix’s straight-to-streaming film slate, but between a pre-planned trip and Nielsen moving up their streaming data timeline, I’ve been swamped. So I reached out to Brandon, one of my favorite fellow analysts, to write about it. And I feel like he captured the tone and data focus of the newsletter perfectly. You can connect with Brandon on LinkedIn and Twitter. Enjoy! Don’t worry, folks. You’re in safe hands with me. To ease any anxieties about an interloper in ESG’s domain, I’ll start by stealing one of his best framing devices: headlines. Box office flops are covered in the same way the Teenage Mutant Ninja Turtles eye pizza: with cartoonish insatiability. I would know. I’m a former reporter who wrote nearly identical headlines: Yet, intentionally or not, streaming misses get treated with kids gloves, filtered through a rosy lens: In the last six years, U.S. streaming viewership has become nearly as transparent as the box office, but the data often arrives weeks later, in a number of less intuitive metrics, and with nary an official budget to be found. This plays into the Wall Street-whispering narratives major streamers have been cultivating for years. They get a pass in a way that theatrical studios simply don’t. Subscribe Netflix’s Summer Slate Not a single Netflix original film released between May and August this year opened above 20 million U.S. TV hours, per Nielsen. That benchmark usually serves as the EntStrategyGuy’s floor for a streaming hit on Netflix. None of these films enjoyed a hit-cementing single week of 20-plus million hours during their runs. Netflix’s two best films were true crime docs, Maternal Instinct (16.5 million hours) and The Crash (19.7 million), the best overall week for a film this summer. Great for most other streamers, but not necessarily what we’re used to seeing from Netflix. For an overly-dramatic comparison, Happy Gilmore 2 opened last summer to around 47 million hours (celebrity cameos, baby!). Zooming out, the picture looks even worse. In 2026, Netflix’s five biggest scripted summer films posted the lowest average (28.6 million hours) and median (28.8 million hours) eight-week viewership totals of the past four years. Now, it’s unrealistic and unfair to expect Netflix to deliver a _KPop Demon Hunters-_sized hit every year. But it’s also not ideal to see the size of their hits shrinking over the last few summers. Let’s quickly run through some of the notable summer misses. Jennifer Lopez and Brett Goldstein’s perfectly fine romcom, Office Romance, fell off the charts after 20 million hours in its first two weeks. Top films usually last for four-plus weeks. Starry titles ideally don’t decay that fast either. Homegrown star Millie Bobby Brown couldn’t prevent the snappy Enola Holmes franchise from diminishing returns. At 14.3 million U.S. hours, the third film posted roughly half of what the first two films did in their first two weeks. What’s on Netflix calculated that per-day global views were down nearly 60% from the second movie. The Whisper Man did okay with more than 36 million hours over its first four weeks. But I expected a little more juice from a film featuring Robert De Niro, Michelle Monaghan, and Adam Scott. Kevin Hart’s Ladies First collected just 11.2 million hours total across two weeks. That’s a big miss for one of Netflix’s go-to stars. Plopping into the same bucket are Sunny Sandler’s Don’t Say Good Luck (10.3 million in two weeks) and John Cena’s Little Brother (17.5 million). Meanwhile, English-language originals Color Book (June 19), In the Hand of Dante (June 24) and Heartstopper Forever (July 17) never sniffed Nielsen’s Top 10 at all, despite needing only 2 to 5 million hours to land in the top ten most weeks. (By my count, eleven English-language scripted original films released between May and August did chart). It’s only fair to mention that Swapped (1-May) posted nearly 42 million U.S. hours over five weeks (the longest Netflix original run this summer) and is currently their eighth most-watched English-language film ever worldwide. Remarkably Bright Creatures (37 million, 4 weeks) and Voicemails for Isabelle (27 million, 4 weeks) weren’t bombs either. Still, overall, I think it’s fair to say this was a quieter summer season than we’re used to seeing from the market-leader. You might not realize that given the language commonly used in public analysis. The Twist Despite the starkly black-and-white tone of the coverage, here’s the twist: when many box office bombs arrive on streaming, their viewership looks a whole lot like many of Netflix’s supposedly successful summer releases. Hmm, where have we heard that one before? Masters of the Universe topped out at $65 million stateside against a $170 million budget_._ I’ll admit, Skeletor ripping sleeveless curls as a gym bro and bodyslamming Adam’s co-workers was funny. But, much to the chagrin of my bank account, my laughter doesn’t launch franchises. Yet the He-Man reboot opened to 19.6 million hours (from a Wednesday five-day opening instead of just one weekend), on par with Hoppers on Disney+ (19.4 million). It put up nearly 47 million hours over its first six weeks, bigger than all of Netflix’s summer releases. Pretty darn healthy and likely to land among the 25 most-watched movies on streaming this year. Sticking with Amazon, The Sheep Detectives just barely broke even at the box office with $133 million worldwide (and only $66 million domestic). I never expected cloven-hooved, cud-chewing mammals to be able to bring me to tears. Yet that’s exactly how I found myself at the end of this surprisingly affecting movie (#NoShame). It was likely the unexpected quality in a family-friendly film that powered its streaming over-performance. Sheep Detectives delivered a solid run for Prime video netting 26.2 million hours! How about franchise IP? Star Wars: The Mandalorian & Grogu had the lowest opening ($81 million) and lowest-grossing Disney-era live-action Star Wars film ($178 million domestic). One day before release, its Heat score (19.8%)—audiences who list their interest as a 7/7—fell behind blockbusters Wicked (21%), Superman (23%), Fantastic Four: First Steps (23%), Michael (23%), Toy Story 5 (26%) and Avatar: Fire and Ash (27%), according to Greenlight Analytics. The urgent enthusiasm just wasn’t there. On streaming, Mando opened to weeks of 12.1 million, 6.1 million and 2.7 million hours (21 million total) over its first three frames. Not the numbers Lucasfilm was hoping for nor the numbers of a streaming hit. But they’re in the same vicinity as some Netflix summer releases with $345 million at the global box office to offset a smidgen of the pain. Final Thoughts So why oh why does this nuance gap exist? Four key reasons: Data Literacy: A “$100 million opening” just makes sense. After decades of box office reporting, even casual movie fans are well-versed in the benchmarks of hits and home runs. There’s an immediate shorthand. But “16.5 million” hours doesn’t land nearly as cleanly. Despite leaps of progress, the streaming ratings era is still in its infancy compared to theatrical. The EntStrategyGuy and I met thanks to a late 2010s group chat of data nerds hungry to find a shred of certainty in nebulous streaming performance. I’m not surprised to see “No. 1 on Netflix” still getting misconstrued out in the wild. Timing: By Friday morning, we have the box office’s Thursday night previews totaled, allowing us to better project the weekend’s expectations. From there, ticket sales are reported daily. By Sunday, the film’s fate is usually finalized, at least in terms of public perception. In streaming, Nielsen recently improved its delay to…two weeks. The medium isn’t forced to contend with instant gratification as harshly. Financials: Theatrical film budgets are a mere Google away. Profit and loss is calculated in the cold and unforgiving naked light of day for all to see. But finding the vast majority of streaming exclusive movie budgets requires the forensic investigation skills of a Criminal Minds detective. Also, it’s very difficult to calculate how much revenue/value a straight-to-streaming films provides a streamer. This is why there are so few stories about streaming original movies “losing X amount of money”. On top of that, marketing budgets are far greater for theatrical movies than streaming exclusive movies, which leads to earlier and better awareness. This then translates to a wider pool of potential interest. Narrative Control: Netflix is the only major streaming service to publish weekly first-hand viewership data and annual engagement reports. Naturally, some headlines borrow their first-hand framing**.** Other streamers benefit from their comparative lack of transparency. They may occasionally announce vague performance platitudes such as Apple TV’s Mayday becoming its “biggest film debut on the platform to date over its first 18 days,” and that it ranked No. 1 with left-handed viewers in its first weekend. (Fine, I made up that second one). But, for the most part, they keep first-hand viewership shrouded in mystery to avoid bad press. Especially for outlets that demand multiple articles per day from their writers, it’s an easy (and understandable) way for some reporters to hit their daily article quota by just repeating what the streamers have told them. TL:DR version: Streaming-exclusive movies are asked to do different things than theatrical movies, but that doesn’t mean they should escape judgment. Both still need to draw enough eyeballs to justify their cost within the proper performance contexts. The more cleanly we can inject a little nuance into streaming analysis, the better we’ll understand the audience and content trends that drive this industry. And that’s what all of this is really about: knowing what audiences actually want! Brandon Katz is the Director of Insights & Content Strategy at Greenlight Analytics where he focuses on evaluating the ever-fluid media landscape to unearth understanding, opportunity and value. Greenlight Analytics is the entertainment intelligence consulting company redefining how Hollywood finds, understands, and activates audiences. Prior to joining Greenlight Analytics, he served as the senior entertainment industry strategist at Parrot Analytics, and as a full-time entertainment industry reporter covering the Xs and Os of Hollywood, most notably with TheWrap and the Observer.
Five Bold Predictions For Ohio State Vs. Maryland
We had a decent week last week with two correct bold predictions! Let's keep that momentum going as Ohio State takes on Maryland this week.
5 things to know in life sciences: Week of Oct. 5, 2026
Each week we highlight five things affecting the life sciences industry. Here’s the latest.
H-E-B Crowns 2026 Quest For Texas Best Winners
H‑E‑B named the winners of its 13th annual Quest for Texas Best, celebrating five standout small businesses and the Texas-made products poised to become customers’ next favorites. Selected from a record-breaking 978 entries representing more than 500 companies statewide, the five winners shared $110,000 in cash prizes, with the Grand Prize recipient earning the title of “Texas Best” and placement on H‑E‑B shelves.
Five Iron Golf Launches Five Iron Lounge, a New Licensing Platform for Hospitality and Entertainment Venues
BrewDog named inaugural licensing partner, with first Five Iron Lounge planned for Las Vegas NEW YORK — Five Iron Golf...
Get used to multi-party politics, it’s here to stay
The prime minister’s promise on electoral reform could entrench the complex fights between five, even six parties
Meharry Medical College’s G.O.A.L.S. Celebrates Five Years of Inspiring Middle School Students Through Hands-On Science and Health Exploration
Nashville, Tenn. – For five years, Meharry Medical College has been planting seeds of possibility in young minds through G.O.A.L.S.—Go Out and Love Science—an immersive, hands-on experience designed to introduce middle school students to science, medicine, dentistry and health-related careers. Recently, nearly 200 sixth, seventh and eighth graders from Haynes Middle School came to Meharry’s
Gears of War: E-Day sells 230K copies
Gears of War: E-Day has sold 230K copies since its advance-access launch on October 1 and full release on October 6. Steam accounts for 168K of those, with Xbox (console and PC) selling 62K. But there’s more to this story, as Xbox makes up the bulk of revenue. E-Day is the best-reviewed Gears game in nearly two decades (and the best one ever made, in my opinion). The Coalition has made a banger here (it’s currently in my top 10 of the year). Despite E-Day’s undeniable quality, this is a soft result. And it’s down to the business model, really. E-Day has made $37M so far, thanks to the Premium upgrade On Xbox, Game Pass is cannibalising much of the premium revenue. Our estimates show that 1.7M folks accessed E-Day via their subscription rather than a copy. But Xbox is having it both ways – or having it halfway, at least – via its Premium Edition Game Pass upgrade. Game Pass subscribers could pay $30 (or their local equivalent) for up to five days of early access starting October 1. Our estimates show that of the 1.7M who accessed E-Day through Game Pass, 722K paid for the upgrade. Between the review embargo lifting on October 1 and the full release, E-Day managed to shift another 250K early-access upgrades – no doubt helped by the campaign’s rave reviews. So despite selling far fewer copies on Steam, Xbox accounts for almost three-quarters of the revenue (roughly $26M of the $37M, versus about $11M on Steam). So “230K copies” undersells the paying audience. Including the 722K upgrades, nearly 950K people actually paid something for E-Day. The $30 upgrade is a halfstep from cannibalisation, but will Xbox go all the way? While E-Day is a sublime game, these are soft numbers for a flagship when Xbox badly needs revenue wins. E-Day sold 62K copies on Xbox against 722K Premium upgrades, so for every one copy sold on Xbox, nearly 12 Game Pass upgrades were sold. The $70 premium SKU is – functionally – dead on Xbox. Normally you can’t see what a Game Pass player would have paid, because the game’s just there in the subscription. But the $30 early-access upgrade estimate shows that 722K people demonstrated they’ll spend real money on this game. In a world without day-one Game Pass, many of these folks would have bought E-Day at $70. They paid $30 for five days early access to something they don’t own. Xbox is, in effect, charging its most valuable customers the least, based on a hangover from a tried-and-exhausted strategy from a previous administration. Those 722K willing-to-pay players generated about $21.7M via the upgrade. If three quarters of this group – mostly US and European audiences – bought E-Day outright, that’s nearly $40M. Of course, Game Pass does bring in meaningful recurring revenue, and E-Day is adding value for hundreds of thousands of subscribers. However, Game Pass is no longer growing, so Xbox is at a crossroads. Xbox is reportedly looking to do a Netflix and bolt on an ad-supported tier to pad it further. But that will just set a new floor, and leadership keeps telling us the priority now is revenue growth, which is subscriber-speak for ARPU. Xbox has already pulled Call of Duty from day-one Game Pass after day-one inclusion hammered its sales, with new CoD titles now arriving on the service around a year late. We know that some Microsoft executives believe the service devalues games outright, and rumours (which Microsoft has dismissed so far, to be fair) suggest that day-one releases could be taken off Game Pass. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe When a game this well-reviewed does this softly on its home platform, the model – not the game – gets brought into question. What else E-Day’s early adopters have played (including this month so far) Looking at E-Day‘s players on Xbox, most have played the franchise before (86% have played Gears 5, 76% Gears 4), and every game on the crossover list is either a shooter or a title from an Xbox-owned studio (though Game Pass is inflating those numbers, of course, more on that later): As for what else Xbox’s E-Day players have played this month, the top three are Fortnite (16%), Roblox (7%), and Call of Duty (6%). Another 5% played Minecraft Dungeons II, which is also on Game Pass and launched a couple of days before Gears‘ advance-access date. Many Game Pass players are happy to check out most big new additions. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe Over on Steam, the top crossover games are also mostly shooters (slightly more PC-coded ones), including Space Marine 2, which was itself heavily inspired by Gears: Looking at what E-Day‘s Steam players are into this month shows who they are – as subscriptions don’t skew the data. The top three are Wardogs (13%), Deadlock (12%), and CS2 (10%), so you’ve got the restless shooter crowd checking out the new hotness. A little further down are Helldivers 2 and Space Marine 2, your co-op PVE shooter players who’ll feel right at home in Horde mode. Game Pass is skewing the playtime distribution on Xbox Looking at the playtime distribution in our platform, E-Day players on Steam are – relatively speaking – playing for longer: 54% of E-Day players on Xbox have played for five hours or less (versus 32% on Steam) 19% of Xbox players played for over 15 hours (versus 33% on Steam) 14% of Xbox players played for over 20 hours (22% on Steam) The absolute number of people playing for over 15, 20, and 50 hours is, of course, bigger on Xbox, thanks to the sheer volume of folks who came in through Game Pass (upgraders included). None of that is cause for alarm. Game Pass is the reason Xbox playtime skews lower, as when a game is free to try, people try it and bounce without putting in even an hour (17% under an hour on Xbox versus 6% on Steam). Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe The subscription brings in tourists alongside the committed, dragging down the average even when the game is excellent (but also perhaps winning over the uninitiated). It’s standard across every subscription-included title, on PS Plus too. Forza Horizon 6, for instance, had 11% of its Xbox players bounce under an hour, versus just 2% on Steam. So, Xbox’s crossroads So there we have it. Gears of War: E-Day is an incredible game whose revenues have been stifled by subscription inclusion and exclusivity. It’s the best-reviewed entry in the series in fifteen-odd years, but it still turned into one of the year’s softer flagship launches, not because players didn’t want it, but because Xbox’s own storefront gave its most willing buyers a reason not to pay. Which leaves Xbox at a crossroads. Will it keep making Gears games when the financial returns are this thin and the margins this low? And if it does, does the next one arrive off Game Pass at day one – the way CoD now does, or even on PlayStation? I think it should. Alright, back to E-Day for me! The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]
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Trump’s midterm healthcare message “For years, the Biden Administration overcharged you to fund the operation of HealthCare dot gov,” Trump wrote in the letter. “That money belongs to hard-working Americans, not the Government, and now, I am returning it to you!” In the letter, Trump makes false and misleading claims about his administration’s record on healthcare costs, an issue Democrats have a 20 point advantage on over Republicans, according to a recent poll from KFF, a nonpartisan health policy think tank. Trump touts his administration’s TrumpRX program, which he claims is “delivering massive discounts.” However, new research from KFF found that of a selection of drugs available on the TrumpRX platform, just five were the lowest price, while 13 were the highest price. Trump also falsely claims in the letter that he’s fighting to lower healthcare costs. In reality, average monthly premium payment costs for enrollees rose 58% under Trump while marketplace sign-ups declined 5%, per KFF. Under Trump’s One Big Beautiful Bill Act, it’s estimated 10 million more Americans will be uninsured by 2034. You get a check and you get a check and you get a check Trump’s long promised cash outs to his fans, from his days as a casino operator and gameshow host to his presidency. During the early days of the COVID-19 pandemic in 2020, the first Trump administration made the unprecedented move to put Trump’s name on checks that went out under the CARES Act (notably the $500 refund checks this time around don’t feature Trump’s name). Ever since, Trump’s been chasing that high. In his second term, Trump’s promised more stimulus that never arrived, like refund checks from DOGE cuts and tariffs, while he said at his party’s convention last month that he’d give out $5,000 checks to everyone if Republicans win in November. In reality, DOGE overstated its cost cutting and Trump’s government actually now spends more than former President Joe Biden’s, while Trump’s tariffs actually grew the trade deficit. His proposal for $5,000 checks would add about $1.2 trillion to the national debt. The problem is there’s no money to give. These $500 checks — plus $90 Medicare rebate checks also going out as well as $250 deposited this week in some Trump Accounts for kids courtesy Dell Technologies CEO Michael Dell and his wife Susan — represent the closest Trump’s going to get to making good on his promise to deliver cash fast. And the checks seem especially targeted. Though the $500 checks went out to enrollees in one of 30 states that use the federal HealthCare dot gov marketplace, a Reuters review found 71% of the payments, or $339 million, went to enrollees in 13 states that have the most competitive elections for governor and U.S. Senate. Most Americans don’t buy it Could Trump bucks sway the election? An Economist-YouGov poll found 57% of U.S. adults doubt Trump will deliver on his promise for $5,000 checks, compared to 21% who do. “I’m waiting on my DOGE check and I’m still waiting on my tariff check,” one 2024 Trump voter who’s since turned on him told a recent focus group. “It felt like kind of trying to buy people’s votes, which honestly felt like in elementary when the class president was like, hey we’re going to take you to the water park if you vote for me. It’s like, I don’t think it works like that.” But for voters in swing states who got a check, it could still matter. One survey published in 2022 found receiving a physically personalized check in the mail during the pandemic was associated with a much greater self-reported likelihood of voting for Trump in 2020, and those gains mainly came from out partisans. The issue for Trump comes if these checks are mostly going to Obamacare enrollees whose premiums have gone up by more than just $500 since he took office and who view the money as something like a bribe before the election rather than an actual long-term solution to lowering household costs. Spending $500.50 per mailer would be absurd as a normal campaign expenditure, but since Trump’s checks and letter are a government rebate, his campaign and super PAC didn’t have to spend a dime and he got out his message regardless. If enough voters in key states are swayed by the one-time payment, it could prove to be the best $0 the Trump campaign spent. 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