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Mario Kart 8 Deluxe updated to Version 4.0.1 (patch notes)
Nintendo has released another update for Mario Kart 8 Deluxe, following the surprisingly robust 4.0.0 update last month. The latest update, Version 4.0.1, doesn’t add any fresh new content…
Packers’ Josh Jacobs Saga Drags On With Latest Legal News
The waiting game surrounding Green Bay Packers running back Josh Jacobs keeps stretching further, and the latest development doesn’t mark an end in sight.ESPN’s Rob Demovsky reported Tuesday that the Hobart-Lawrence Police Department completed its review of records tied to Jacobs’ case and determined that “certain records could be released with appropriate redactions.” An update […] The post Packers’ Josh Jacobs Saga Drags On With Latest Legal News appeared first on HEAVY.
49ers Get Blunt Take Amid Speculation on Vikings’ Jauan Jennings
Former San Francisco 49ers wideout Jauan Jennings doesn’t appear to be having an ideal time with the Minnesota Vikings. The veteran wideout has two catches for nine yards in four games. As a result, with the trade deadline nearing, there’s speculation about whether Jennings could be on the move.Moreover, one potential landing spot is reuniting […] The post 49ers Get Blunt Take Amid Speculation on Vikings’ Jauan Jennings appeared first on HEAVY.
Mario Kart 8 Deluxe 4.0.1 update out now, patch notes
Mario Kart 8 Deluxe just received a new version 4.0.1 update from Nintendo, and the patch notes are available here.
Nintendo Switch Online adds three new GBA games in October 2026 update
Nintendo Switch Online just added three new GBA games as part of a new October 2026 update. The lineup includes Kururin Paradise, Metal Slug Advance, and Monster Rancher. All of these can be found in the Game Boy Advance – Nintendo Classics app right now on Switch 2 and Switch. Note that a membership in the Expansion Pack tier of...
97% of US soldiers complete brain health assessment
Medical professionals use the data to monitor soldiers' cognitive health throughout their military careers, allowing them to spot significant changes.
Does a Russian lab worker’s death carry pandemic risk? Experts say it's unlikely, with one caveat
Some details surrounding a Russian lab worker’s death of an unknown pneumonia parallel COVID-19 news that unfolded seven years ago, but health security experts say they don’t see signs this is a precursor to another pandemic.
BBC Audio | Asia Specific | Should we pay political leaders more?
Does better pay mean better governance?
Kamala Harris’ political future in question amid report on husband’s concerns
A panel discusses a report claiming Kamala Harris’ husband privately expressed that he does not want her to run for president again and more on ‘Hannity.’
Drake Bell Blasts SAG-AFTRA After Losing Health Insurance: ‘Do Not Become an Actor. Do Not Join SAG’
“Drake & Josh” actor Drake Bell is putting SAG-AFTRA on blast after he revealed he does not qualify for health insurance. On his Instagram Story on Tuesday, Bell posted a screenshot of the SAG-AFTRA h...
When 1 + 1 = 1: The Miserable Math Behind Many Media Mergers
(Welcome to the “Most Important Story of the Week”, my bi-weekly strategy column analyzing the most important (but often not buzziest) news story of the last two weeks. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. Please subscribe.) The last few issues of this newsletter have circled two topics: September’s streaming viewership and all the Paramount/Skydance/Warner Bros./Discovery merger news. I’m happy to say on the Streaming Ratings Report front, we’ll be all caught up by early next week, then the SRR will come out on a tight weekly schedule. Then, after today, I’ll have slayed my PSWbD dragon. It’s such a big story, it demanded multiple issues. With the announcement of a name (just Skydance) and executive team, though, I think we can almost close the book on this story. In terms of topics, it becomes just another studio to cover. So today, I have one last set of takes on that merger. As I’ve sat with it, reading about who was staying and who was going, a big worry crystallized in my brain, and I gotta get that take out. Plus, I still owe you a host of “ugliness” that didn’t fit in my previous “The Good, The Bad and The Ugly” takes. Let’s dive in! Subscribe Most Important Story of the Week - As Paramount Shuffles Deck Chairs, Will They Build or Consolidate? On social media—I try to avoid most social media platforms, but sometimes I end up checking in—the best joke I saw about the announcement of the new name of Skydance was from fellow reporter Claire Atkinson who pointed out… Yeah, I laughed out loud at that one. Later, though, I saw another Twitter response (that later got deleted, so I can’t shout the person out) that did give me pause. The person noted that the Titanic film made the better analogy: a super expensive project everyone in the town doubted that went on to conquer the globe. So yeah: on one hand, the image of the Titanic recalls the actual ship and its infamous end, but that clip is from a movie which proved the doubters wrong. So for all the skepticism of the latest massive media merger, one could wonder which way this one goes. Does it crash like the Titanic or rise to glory like Titanic, the movie? Either way, this deal is “Titanic”, looking at the massive debt required to close the deal, which is not going well when it comes to borrowing costs for Paramount… …or borrowing costs for Oracle. But I’ve started to get worried about another outcome: the sum of this merger will be smaller and weaker and less profitable than its former parts. In other words, one plus one won’t equal three or two, but an even smaller number. Skydance paid to take a traditional studio off the board, but they won’t really capture the upside. Let me explain what I mean, but first, let’s look at the series of news that inspired this thought. Skydance Sets Its Leadership Team As soon as the Paramount-Skydance-Warner Bros.-Discovery merger closed, the new leadership team announced a new name—Skydance, which I’ll use going forward—and a new executive leadership team. You’ve probably read through all the executive shuffling, but if you haven’t, here’s a quick, incomplete summary, in rough order of importance: Mattel’s CEO Ynon Kreiz—who previously ran Maker Studios—joined as co-CEO with David Ellison. HBO/HBO Max’s Casey Bloys will stay and run streaming. Former head of streaming for Paramount-Skydance Cindy Holland—who was also at Netflix—will depart. The former heads of Warner Bros.—Pam Abdy and Mike De Luca—are out. The film studios will be run by Dana Goldstein and Josh Greenstein. George Cheeks of Paramount will run Skydance TV, controlling all the TV production units. In comic book news, the DC films will still be run by Peter Gunn and Peter Safran. Lastly, the head of CNN, Mark Thompson, will stay in place. Let’s quickly opine on the particulars before diving into the broad ramifications. We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… Who I like and dislike in their next gigs… Why I think this consolidation will likely leave Skydance worse off… The math behind which mergers succeed and which don’t… A lot more ugliness in this merger… And a whole lot more... ...please subscribe! We can only keep doing this great work with your support.
Resident Evil 2 Deluxe Edition review for Nintendo Switch 2
Resident Evil 2 has arrived on Nintendo Switch 2 as a digital release, and we'll look at how the game performs in this review.
Framework Laptop 12 (2026 upgrade) review: Intel's Core Series 3 fixes a key flaw
Framework’s Laptop 12 was conceived as a Chromebook killer, but now it has a flagship chip inside. Does it work as a grown-up machine?
Nvidia RTX 5090 Reportedly Dead, but It's So Expensive That It Doesn't Really Matter
While the RTX 5090 was already hard enough to get at a reasonable price, new leaks suggest that Nvidia is flat-out discontinuing its flagship graphics card.
What does the combined Skydance, now in business, mean for Hollywood?
It's been just about a week since the Paramount-Warner Bros. Discovery deal closed. In the months ahead, Hollywood will determine its future.
What does the combined Skydance, now in business, mean for Hollywood?
It's been just about a week since the Paramount-Warner Bros. Discovery deal closed. In the months ahead, Hollywood will determine its future.
Eisenkot wants a new direction. His Palestinian policy has a problem
Does Gadi Eisenkot's vision point toward a political settlement or a more sustainable management of the Israeli-Palestinian conflict?
Why does an electrified pickle glow? We’re not exactly sure
Portland State University engineering professor Joshua Méndez is conducting experiments in his lab to get to the bottom of this electrostatic mystery.
God Of War Laufey Collector's Edition Doesn't Include The Game, This Time On Purpose
After Ragnarok's special edition accidentally shipped without download codes, Sony seems to have taken inspiration
Asha Sharma reportedly tells rattled Xbox employees: "We have to find new ways, and courage, to have invention on new IP"
There's still apparently an appetite at Xbox to create new gaming franchises. But where, in this bruised company, does it come from?
God of War Laufey Collector Box Available for Pre-Order Now, Doesn't Include the Game
Don't Laufey
The House speaker’s wife runs a ministry for Hill staffers. Its funding is a mystery.
Kelly Johnson’s faith-based counseling services are the centerpiece of an organization that does not disclose its donors.
This 39-year-old quit 80-hour consulting weeks to make underwear for his struggling family business. He credits ‘sweaty feet’ for record profits
"If my sock doesn't fit just right, then when I get back from my hike, I go to the sock department," Minus33 President Lawson Glidden told Fortune.
Small group health insurance market rates announced
Media Release, Office of Superintendent of Insurance (OSI) Santa Fe, NM – The New Mexico Office of Superintendent of Insurance (OSI) has approved 2027 health insurance premium rates for the small group health insurance market. As of March 2026, over 31,000 New Mexicans were enrolled in a small group plan. The average increase across small group plans is 19.8%. These rates take effect on January 1, 2027. The carriers offering small group coverage in New Mexico in 2027 are: Blue Cross Blue Shield of New Mexico (HealthCare Service Corporation) Presbyterian Health Plan Presbyterian Insurance Company UnitedHealthcare of New Mexico UnitedHealthcare Insurance Company Key Factors Driving the Rate Increases The primary factors that contributed to the 2027 increases are: Claims Experience - Higher than expected 2025 New Mexico claims experience, which is the foundation for the 2027 rate development. Cost Trend - Higher utilization and inflation impacted healthcare costs services, which impacts medical services and pharmaceutical costs nationwide. Risk Pool Changes - Nationwide, businesses with healthier employees are opting for alternative health coverage not under the Affordable Care Act (ACA). This results ina smaller and less healthy small group ACA risk pool. Final approved rates will be posted on the OSI website. To view the carrier rate sheets and rate increase specifics, visit the Office of Superintendent of Insurance website here. The Rate Review Process Conducted by OSI The OSI rate review process focuses on approving rates for health insurance plans that are actuarially sound, not excessive, inadequate, or unfairly discriminatory and ensuring health insurance rates comply with all state and federal laws. For more information, visit the Office of Superintendent of Insurance website at https://osi.state.nm.us/en/. *** About the Office of Superintendent of Insurance The Office of Superintendent of Insurance (OSI) is New Mexico’s regulatory agency responsible for overseeing a wide range of insurance products, including private health and life insurance, auto, home, business, and title insurance. OSI regulates private health plans in the individual, small group, and large group markets, ensuring that premium rates are fair, companies are financially sound, and health care insurance coverage is reliable. While OSI does not have authority over self-funded health plans, where an employer assumes the financial responsibility for paying employee health care claims, Medicaid, Medicare, or TRICARE, OSI plays a vital role in protecting consumers by reviewing premium rates, monitoring insurance company conduct, and licensing producers (formerly known as insurance brokers and agents).
Does Bryce Young Have a Path to an MVP Season?
Does Carolina Panthers quarterback Bryce Young have a path to an MVP season? One insider believes so.
Woody Marks Fantasy Value Expands After Week 5
Woody Marks has been a big piece to the Houston offense, after Montgomery's injury where does Marks fantasy value stand for week 6.
Beyond Buzzwords: How Sutter Leaders Create Healthcare’s Blueprint
By Matthew Murphy, Vitals contributor What does meaningful transformation look like inside a healthcare system, and what lessons can it offer the rest of the industry? In a series of recent podcast conversations, Sutter Health leaders shared how they’re tackling some of healthcare’s biggest challenges, turning new ideas into action and creating a blueprint for […]
Colin Cowherd urges Broncos to plan for Bo Nix replacement
Colin Cowherd doesn't believe in Bo Nix.
Why Does IBD Keep Flaring Up? Scientists Found a Clue in The Gut Lining
"The bowel may still carry a vulnerability."
Why Does IBD Keep Flaring Up? Scientists Found a Clue in The Gut Lining
"The bowel may still carry a vulnerability."
Was Delay Of Universal Health Plan Report Unlawful? Does It Matter?
A Republican state representative has been on a crusade alleging lawmakers allowed a major report to be delayed without statutory authority. He may have a point, but Democrats say he’s harping on a technicality.
Financial planners can help rebuild after natural disasters
Natural disasters are among the most disruptive complications that can impact a family. Many Northwest Arkansas residents remember the tornadoes that ripped through Benton and Madison counties in May 2024...
‘Leni’s Last Lament’ at Intiman Theatre confronts filmmaker Leni Riefenstahl
This one-woman show, centered on controversial German director Leni Riefenstahl, doesn’t set out to provoke sympathy for the devil.
A smile should put us at ease. In ‘Other Mommy,’ Jessica Chastain’s does the opposite.
What sets a creepy smile on a human — or human-presenting entity, in the case of Other Mommy — apart from, say, an outright monster? The way it can disarm you.
GOP’s Byron Donalds Courts Black Voters in Bid to Become Florida’s First Black Governor
Republican Byron Donalds, flush with campaign cash and carrying President Donald Trump’s endorsement, stands a good chance of being elected Florida’s first Black governor on Nov. 3. It just doesn’t seem that most Black voters support him. In fact, polls show that Democrat David Jolly, who is white,
COMMENTARY: How Tennessee can beat Alabama on Saturday
How does Tennessee leave Neyland Stadium with a third straight home win over Alabama?
'If You Can Keep It': The Purpose Of The Polls
Polls play a major role in U.S. politics. And in the months leading up to an election, they’re everywhere.Polling doesn’t just indicate which party has a competitive advantage in a race. They also tell us about the issues that are most concerning to voters. And how these concerns break down by race, gender, education, age, and political affiliation. They also tell us the level of trust people have in the institutions tasked with carrying out our democratic processes.In this installment of our weekly series, “If You Can Keep It,” we break down the purpose of polls and their place in our elections, politics, and democracy.Find more of our programs online. Listen to 1A sponsor-free by signing up for 1A+ at plus.npr.org/the1a.
Aaron Judge doesn’t owe the Yankees a public meltdown
I’d rather hear what Aaron Judge expects to change than watch him throw a chair. The Yankees captain can be […]
I Tried 'PhotoCraft,' the AI Clone of Photoshop, and It's Almost Exactly Like the Real Thing
Photoshop has been cloned with AI as PhotoCraft, but can the dupe do everything that Adobe's app does?
Brian May Presents Brian Cox With Stephen Hawking Medal As STARMUS Brings Science And Music Together
Brian May has spent a lifetime demonstrating that a person doesn’t necessarily have to choose between a guitar and a telescope. The Queen guitarist and astrophysicist brought those two worlds together again in London, joining STARMUS co-founder Garik Israelian to present physicist and broadcaster Brian Cox with the 2026 Stephen Hawking Medal for Science Communication. […]
Liverpool legend urges the club to do January business
John Aldridge warning puts squad depth in focusJanuary recruitment poses a familiar question for Premier League clubs: does a squad need more players, or does it need a better balance? John Aldridge��...
The Future of Entertainment 25: New Stars, Studios & Storytellers
MrBeast. Bad Bunny. YouTube bosses. Ben Affleck. Hollywood doesn't make the rules now — and showbiz has never looked wilder
Winning Ugly
Sometimes in the NFL it’s really about surviving. There are weeks where your team desperately needs a win. It doesn’t matter how you get that win. You just have to get it, someway, somehow. The Jets faced one of those moments in Week 5 against the Cleveland Browns. A loss would have sent the team […]
“There are aliens already on Earth.” Does scientific evidence support this?
Claims that aliens are already here are everywhere, but proving them is another matter. The strongest cases become more interesting when you examine what the evidence can actually establish.
Leicester CFO and Sporting Director Talk in Rare Interviews and Admit they Need ‘to Be More Open’
Leicester City's start to life in League One has fallen far below expectations. After a defeat to Peterborough United, they fell to 17th place, having won just two games. Plenty of the frustration over the last few years has been directed towards Chief Football Officer Jon Rudkin. He doesn't normally do interviews, but both he …
Oregon public health officials investigating possible foodborne outbreak
Deschutes County Health Services, working with the Oregon Health Authority and other partners, has issued a Health Alert Network advisory telling health care providers in Deschutes County and the surrounding Central Oregon communities that it is investigating a multistate outbreak of Salmonella Enteritidis infections. The advisory does not name a
US threatens to suspend intel sharing, weapons purchases if Ukraine continues Russia energy strikes, sources say
The Trump administration has warned Ukraine and allies in Europe that the US could suspend intelligence sharing and European purchases of US weapons for Ukraine if Kyiv does not halt its deep strikes on Russian energy facilities, two European officials told CNN.
Bo Nix has quiet Week 5 performance against Chargers
Denver Broncos QB Bo Nix does just enough to pull out Week 5 win
I dumped Microsoft Phone Link for this free open source app that does everything better
It does everything I need and more
Archbishop Brock says Erie needs to have conversation on gun control
It might seem political to talk about gun policy at a time like this. Bishop Dwane Brock doesn't care.
Aaron Sorkin’s ‘Social Reckoning’ is off to a weak start
What does this mean for a fall full of movies starring villainous tech CEOs?
Nintendo says it has no plans to ditch physical games, knows how much fans like it
Nintendo comments on the future of physical games and acknowledges interest from fans.
Andy Burnham says it is clear Russia interfered in Brexit vote
PM says he asked question upon entering No 10 but does not reveal who gave him ‘clear answer’ that Russia meddled
Campbell County health and food inspections (10/2/26–10/8/26)
GILLETTE, Wyo. — The Consumer Health Services Division of the Wyoming Department of Agriculture conducts inspections of retail food establishments throughout Wyoming (where there is not a local health department that does inspections) to help ensure safety of Wyoming residents. Campbell County establishments are inspected at least once a year by the WDA. All of […]
4 Of The Biggest Drawbacks Of Driving A C8 Corvette
At this point, it is safe to say the C8 Corvette is a success, but that doesn't mean it's perfect. Owners and drivers have reported a few common drawbacks.
Politics chat: Trump announces fuel deal with Russia. What does it mean for sanctions?
President Trump announced a deal to import Russian fuel to the U.S. We look at what this means for the sanctions he recently signed off on against Russia, as well as the U.S.'s support for Ukraine.
The most influential Republican in the state doesn’t hold office
The most influential Republican in Colorado right now is Michael Fields, executive director of Advance Colorado, a force in ballot-measure politics.
Updated SEC football standings following loaded Week 6 slate
After suffering their first loss of the season Saturday night, where does Alabama now sit in the latest SEC standings coming out of Week 6.
UK does not support Trump's Russia diesel deal, says Streeting
The defence secretary says the US and its allies need to increase pressure on Vladimir Putin to end the war with Ukraine.
The Weekly Bobbins: Rarely Does It Feel So Easy
Bobbins sings Reading’s praises after an excellent showing against MK Dons in which numerous players stood out.
Mystery surrounds young worker's death at Russia lab studying severe diseases
The World Health Organization says it still doesn't know what caused the death of a young worker at a Russian lab focused on plague and other illnesses
Mystery surrounds young worker's death at Russia lab studying severe diseases
The World Health Organization says it still doesn't know what caused the death of a young worker at a Russian lab focused on plague and other illnesses.
Arbeloa 'doesn't feel fear' but pressure increases after loss
Fulham boss Alvaro Arbeloa says he does not 'feel fear' after defeat at Ipswich left his side winless in six games and bottom of the Premier League.
Israel’s election is a choice between sanity and political survival
A sane government does not demonize an entire sector of society. It brings it in – into the army or national service, the workforce and shared responsibility – on equal terms.
The Page That Doesn't Judge: What Science Reveals About Writing Through Difficult Times
Why putting painful experiences into words may help us understand them—and why writing is not always healing.
Shai Gilgeous-Alexander Might Have Taken Another Leap
Shai Gilgeous-Alexander doesn't need to add any physical skills. Instead, he and his teammates need to create easier opportunities for high-percentage buckets. Shai playing off ball might accomplish exactly that.
When does ‘Tulsa King’ season 4 premiere? All about Dwight’s next big score
Dwight Manfredi’s empire is growing — and so are his enemies. Here’s everything we know about Sylvester Stallone’s ‘Tulsa King’ season 4, premiering this month on Paramount+.
'It's not entertainment': Black soldier who survived 2009 Fort Hood shooting slams idea of livestreaming shooter's execution
Retired Army Sgt. Alonzo Lunsford says he'll attend Nidal Hassan's execution, but does not want it to be seen as "entertainment."
‘GTA 6’ Leaker To Release The Entire Game Build If Rockstar Doesn’t Meet Demands
'GTA 6' has endured leaks for almost two months now, but things are escalated as Cyberleeks now say they will release the full game build if demands aren't met.
On the Yankees’ playoff failures and the agony of apathy
What to do when it doesn’t hurt anymore
Why France’s Center Does Not Hold
The belief that the country is on a downward slope fuels the appeal of radicalism.
Jeff Kizer doesn’t equate money with happiness. But his future concerns him.
among a handful of participants selected to work one-on-one with a financial expert for CNN’s Savings Challenge. This story was originally featured in the October 2 Savings Challenge newsletter.
What parents need to know about Trump Account stock donations
Donors will now be able to gift stock to American children. It's free money, but that doesn't mean parents shouldn't have questions.
Does written language speed up or slow down cultural change?
The written word has been revolutionary in preserving ideas from the past, and transmitting new ones in the present. But does it favor tradition or change?
'The Exorcist: Martyrs' will be 'unlike any other' entry in the series
NEW YORK – Does the power of Scarlett Johansson compel you?
How Long Does RAM Last In Your PC?
If conditions are ideal and you're mindful, RAM can last for decades, but there are a number of things to consider that could impact its lifespan.
Utah Jazz Cannot Let Whistles Teach Them To Defend Softly
Will Hardy must balance disciplined aggression with youthful mistakes, ensuring a whistle-heavy preseason doesn't strip away the physical identity needed to anchor Utah’s developing defensive core.
Gears of War: E-Day Sold 168,000 Copies on Steam but Xbox Game Pass Players Generated 130% More Revenue
We recently reported that Gears of War: E-Day wasn't having the best launch week over on Steam, but according to Alinea Analytics's Rhys Elliott, Steam doesn't even account for half of the game's revenue or owner base. The analytics firm estimates that Gears of War: E-Day sold around 230,00...
Netflix’s Summer of Bummer
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Today, I’ve got a guest post from longtime friend of the newsletter, Brandon Katz. I’ve been trying to find time all summer to look at Netflix’s straight-to-streaming film slate, but between a pre-planned trip and Nielsen moving up their streaming data timeline, I’ve been swamped. So I reached out to Brandon, one of my favorite fellow analysts, to write about it. And I feel like he captured the tone and data focus of the newsletter perfectly. You can connect with Brandon on LinkedIn and Twitter. Enjoy! Don’t worry, folks. You’re in safe hands with me. To ease any anxieties about an interloper in ESG’s domain, I’ll start by stealing one of his best framing devices: headlines. Box office flops are covered in the same way the Teenage Mutant Ninja Turtles eye pizza: with cartoonish insatiability. I would know. I’m a former reporter who wrote nearly identical headlines: Yet, intentionally or not, streaming misses get treated with kids gloves, filtered through a rosy lens: In the last six years, U.S. streaming viewership has become nearly as transparent as the box office, but the data often arrives weeks later, in a number of less intuitive metrics, and with nary an official budget to be found. This plays into the Wall Street-whispering narratives major streamers have been cultivating for years. They get a pass in a way that theatrical studios simply don’t. Subscribe Netflix’s Summer Slate Not a single Netflix original film released between May and August this year opened above 20 million U.S. TV hours, per Nielsen. That benchmark usually serves as the EntStrategyGuy’s floor for a streaming hit on Netflix. None of these films enjoyed a hit-cementing single week of 20-plus million hours during their runs. Netflix’s two best films were true crime docs, Maternal Instinct (16.5 million hours) and The Crash (19.7 million), the best overall week for a film this summer. Great for most other streamers, but not necessarily what we’re used to seeing from Netflix. For an overly-dramatic comparison, Happy Gilmore 2 opened last summer to around 47 million hours (celebrity cameos, baby!). Zooming out, the picture looks even worse. In 2026, Netflix’s five biggest scripted summer films posted the lowest average (28.6 million hours) and median (28.8 million hours) eight-week viewership totals of the past four years. Now, it’s unrealistic and unfair to expect Netflix to deliver a _KPop Demon Hunters-_sized hit every year. But it’s also not ideal to see the size of their hits shrinking over the last few summers. Let’s quickly run through some of the notable summer misses. Jennifer Lopez and Brett Goldstein’s perfectly fine romcom, Office Romance, fell off the charts after 20 million hours in its first two weeks. Top films usually last for four-plus weeks. Starry titles ideally don’t decay that fast either. Homegrown star Millie Bobby Brown couldn’t prevent the snappy Enola Holmes franchise from diminishing returns. At 14.3 million U.S. hours, the third film posted roughly half of what the first two films did in their first two weeks. What’s on Netflix calculated that per-day global views were down nearly 60% from the second movie. The Whisper Man did okay with more than 36 million hours over its first four weeks. But I expected a little more juice from a film featuring Robert De Niro, Michelle Monaghan, and Adam Scott. Kevin Hart’s Ladies First collected just 11.2 million hours total across two weeks. That’s a big miss for one of Netflix’s go-to stars. Plopping into the same bucket are Sunny Sandler’s Don’t Say Good Luck (10.3 million in two weeks) and John Cena’s Little Brother (17.5 million). Meanwhile, English-language originals Color Book (June 19), In the Hand of Dante (June 24) and Heartstopper Forever (July 17) never sniffed Nielsen’s Top 10 at all, despite needing only 2 to 5 million hours to land in the top ten most weeks. (By my count, eleven English-language scripted original films released between May and August did chart). It’s only fair to mention that Swapped (1-May) posted nearly 42 million U.S. hours over five weeks (the longest Netflix original run this summer) and is currently their eighth most-watched English-language film ever worldwide. Remarkably Bright Creatures (37 million, 4 weeks) and Voicemails for Isabelle (27 million, 4 weeks) weren’t bombs either. Still, overall, I think it’s fair to say this was a quieter summer season than we’re used to seeing from the market-leader. You might not realize that given the language commonly used in public analysis. The Twist Despite the starkly black-and-white tone of the coverage, here’s the twist: when many box office bombs arrive on streaming, their viewership looks a whole lot like many of Netflix’s supposedly successful summer releases. Hmm, where have we heard that one before? Masters of the Universe topped out at $65 million stateside against a $170 million budget_._ I’ll admit, Skeletor ripping sleeveless curls as a gym bro and bodyslamming Adam’s co-workers was funny. But, much to the chagrin of my bank account, my laughter doesn’t launch franchises. Yet the He-Man reboot opened to 19.6 million hours (from a Wednesday five-day opening instead of just one weekend), on par with Hoppers on Disney+ (19.4 million). It put up nearly 47 million hours over its first six weeks, bigger than all of Netflix’s summer releases. Pretty darn healthy and likely to land among the 25 most-watched movies on streaming this year. Sticking with Amazon, The Sheep Detectives just barely broke even at the box office with $133 million worldwide (and only $66 million domestic). I never expected cloven-hooved, cud-chewing mammals to be able to bring me to tears. Yet that’s exactly how I found myself at the end of this surprisingly affecting movie (#NoShame). It was likely the unexpected quality in a family-friendly film that powered its streaming over-performance. Sheep Detectives delivered a solid run for Prime video netting 26.2 million hours! How about franchise IP? Star Wars: The Mandalorian & Grogu had the lowest opening ($81 million) and lowest-grossing Disney-era live-action Star Wars film ($178 million domestic). One day before release, its Heat score (19.8%)—audiences who list their interest as a 7/7—fell behind blockbusters Wicked (21%), Superman (23%), Fantastic Four: First Steps (23%), Michael (23%), Toy Story 5 (26%) and Avatar: Fire and Ash (27%), according to Greenlight Analytics. The urgent enthusiasm just wasn’t there. On streaming, Mando opened to weeks of 12.1 million, 6.1 million and 2.7 million hours (21 million total) over its first three frames. Not the numbers Lucasfilm was hoping for nor the numbers of a streaming hit. But they’re in the same vicinity as some Netflix summer releases with $345 million at the global box office to offset a smidgen of the pain. Final Thoughts So why oh why does this nuance gap exist? Four key reasons: Data Literacy: A “$100 million opening” just makes sense. After decades of box office reporting, even casual movie fans are well-versed in the benchmarks of hits and home runs. There’s an immediate shorthand. But “16.5 million” hours doesn’t land nearly as cleanly. Despite leaps of progress, the streaming ratings era is still in its infancy compared to theatrical. The EntStrategyGuy and I met thanks to a late 2010s group chat of data nerds hungry to find a shred of certainty in nebulous streaming performance. I’m not surprised to see “No. 1 on Netflix” still getting misconstrued out in the wild. Timing: By Friday morning, we have the box office’s Thursday night previews totaled, allowing us to better project the weekend’s expectations. From there, ticket sales are reported daily. By Sunday, the film’s fate is usually finalized, at least in terms of public perception. In streaming, Nielsen recently improved its delay to…two weeks. The medium isn’t forced to contend with instant gratification as harshly. Financials: Theatrical film budgets are a mere Google away. Profit and loss is calculated in the cold and unforgiving naked light of day for all to see. But finding the vast majority of streaming exclusive movie budgets requires the forensic investigation skills of a Criminal Minds detective. Also, it’s very difficult to calculate how much revenue/value a straight-to-streaming films provides a streamer. This is why there are so few stories about streaming original movies “losing X amount of money”. On top of that, marketing budgets are far greater for theatrical movies than streaming exclusive movies, which leads to earlier and better awareness. This then translates to a wider pool of potential interest. Narrative Control: Netflix is the only major streaming service to publish weekly first-hand viewership data and annual engagement reports. Naturally, some headlines borrow their first-hand framing**.** Other streamers benefit from their comparative lack of transparency. They may occasionally announce vague performance platitudes such as Apple TV’s Mayday becoming its “biggest film debut on the platform to date over its first 18 days,” and that it ranked No. 1 with left-handed viewers in its first weekend. (Fine, I made up that second one). But, for the most part, they keep first-hand viewership shrouded in mystery to avoid bad press. Especially for outlets that demand multiple articles per day from their writers, it’s an easy (and understandable) way for some reporters to hit their daily article quota by just repeating what the streamers have told them. TL:DR version: Streaming-exclusive movies are asked to do different things than theatrical movies, but that doesn’t mean they should escape judgment. Both still need to draw enough eyeballs to justify their cost within the proper performance contexts. The more cleanly we can inject a little nuance into streaming analysis, the better we’ll understand the audience and content trends that drive this industry. And that’s what all of this is really about: knowing what audiences actually want! Brandon Katz is the Director of Insights & Content Strategy at Greenlight Analytics where he focuses on evaluating the ever-fluid media landscape to unearth understanding, opportunity and value. Greenlight Analytics is the entertainment intelligence consulting company redefining how Hollywood finds, understands, and activates audiences. Prior to joining Greenlight Analytics, he served as the senior entertainment industry strategist at Parrot Analytics, and as a full-time entertainment industry reporter covering the Xs and Os of Hollywood, most notably with TheWrap and the Observer.
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Gears of War: E-Day sells 230K copies
Gears of War: E-Day has sold 230K copies since its advance-access launch on October 1 and full release on October 6. Steam accounts for 168K of those, with Xbox (console and PC) selling 62K. But there’s more to this story, as Xbox makes up the bulk of revenue. E-Day is the best-reviewed Gears game in nearly two decades (and the best one ever made, in my opinion). The Coalition has made a banger here (it’s currently in my top 10 of the year). Despite E-Day’s undeniable quality, this is a soft result. And it’s down to the business model, really. E-Day has made $37M so far, thanks to the Premium upgrade On Xbox, Game Pass is cannibalising much of the premium revenue. Our estimates show that 1.7M folks accessed E-Day via their subscription rather than a copy. But Xbox is having it both ways – or having it halfway, at least – via its Premium Edition Game Pass upgrade. Game Pass subscribers could pay $30 (or their local equivalent) for up to five days of early access starting October 1. Our estimates show that of the 1.7M who accessed E-Day through Game Pass, 722K paid for the upgrade. Between the review embargo lifting on October 1 and the full release, E-Day managed to shift another 250K early-access upgrades – no doubt helped by the campaign’s rave reviews. So despite selling far fewer copies on Steam, Xbox accounts for almost three-quarters of the revenue (roughly $26M of the $37M, versus about $11M on Steam). So “230K copies” undersells the paying audience. Including the 722K upgrades, nearly 950K people actually paid something for E-Day. The $30 upgrade is a halfstep from cannibalisation, but will Xbox go all the way? While E-Day is a sublime game, these are soft numbers for a flagship when Xbox badly needs revenue wins. E-Day sold 62K copies on Xbox against 722K Premium upgrades, so for every one copy sold on Xbox, nearly 12 Game Pass upgrades were sold. The $70 premium SKU is – functionally – dead on Xbox. Normally you can’t see what a Game Pass player would have paid, because the game’s just there in the subscription. But the $30 early-access upgrade estimate shows that 722K people demonstrated they’ll spend real money on this game. In a world without day-one Game Pass, many of these folks would have bought E-Day at $70. They paid $30 for five days early access to something they don’t own. Xbox is, in effect, charging its most valuable customers the least, based on a hangover from a tried-and-exhausted strategy from a previous administration. Those 722K willing-to-pay players generated about $21.7M via the upgrade. If three quarters of this group – mostly US and European audiences – bought E-Day outright, that’s nearly $40M. Of course, Game Pass does bring in meaningful recurring revenue, and E-Day is adding value for hundreds of thousands of subscribers. However, Game Pass is no longer growing, so Xbox is at a crossroads. Xbox is reportedly looking to do a Netflix and bolt on an ad-supported tier to pad it further. But that will just set a new floor, and leadership keeps telling us the priority now is revenue growth, which is subscriber-speak for ARPU. Xbox has already pulled Call of Duty from day-one Game Pass after day-one inclusion hammered its sales, with new CoD titles now arriving on the service around a year late. We know that some Microsoft executives believe the service devalues games outright, and rumours (which Microsoft has dismissed so far, to be fair) suggest that day-one releases could be taken off Game Pass. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe When a game this well-reviewed does this softly on its home platform, the model – not the game – gets brought into question. What else E-Day’s early adopters have played (including this month so far) Looking at E-Day‘s players on Xbox, most have played the franchise before (86% have played Gears 5, 76% Gears 4), and every game on the crossover list is either a shooter or a title from an Xbox-owned studio (though Game Pass is inflating those numbers, of course, more on that later): As for what else Xbox’s E-Day players have played this month, the top three are Fortnite (16%), Roblox (7%), and Call of Duty (6%). Another 5% played Minecraft Dungeons II, which is also on Game Pass and launched a couple of days before Gears‘ advance-access date. Many Game Pass players are happy to check out most big new additions. Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe Over on Steam, the top crossover games are also mostly shooters (slightly more PC-coded ones), including Space Marine 2, which was itself heavily inspired by Gears: Looking at what E-Day‘s Steam players are into this month shows who they are – as subscriptions don’t skew the data. The top three are Wardogs (13%), Deadlock (12%), and CS2 (10%), so you’ve got the restless shooter crowd checking out the new hotness. A little further down are Helldivers 2 and Space Marine 2, your co-op PVE shooter players who’ll feel right at home in Horde mode. Game Pass is skewing the playtime distribution on Xbox Looking at the playtime distribution in our platform, E-Day players on Steam are – relatively speaking – playing for longer: 54% of E-Day players on Xbox have played for five hours or less (versus 32% on Steam) 19% of Xbox players played for over 15 hours (versus 33% on Steam) 14% of Xbox players played for over 20 hours (22% on Steam) The absolute number of people playing for over 15, 20, and 50 hours is, of course, bigger on Xbox, thanks to the sheer volume of folks who came in through Game Pass (upgraders included). None of that is cause for alarm. Game Pass is the reason Xbox playtime skews lower, as when a game is free to try, people try it and bounce without putting in even an hour (17% under an hour on Xbox versus 6% on Steam). Want more free estimates and insights in your inbox twice a week? Subscribe below! Subscribe The subscription brings in tourists alongside the committed, dragging down the average even when the game is excellent (but also perhaps winning over the uninitiated). It’s standard across every subscription-included title, on PS Plus too. Forza Horizon 6, for instance, had 11% of its Xbox players bounce under an hour, versus just 2% on Steam. So, Xbox’s crossroads So there we have it. Gears of War: E-Day is an incredible game whose revenues have been stifled by subscription inclusion and exclusivity. It’s the best-reviewed entry in the series in fifteen-odd years, but it still turned into one of the year’s softer flagship launches, not because players didn’t want it, but because Xbox’s own storefront gave its most willing buyers a reason not to pay. Which leaves Xbox at a crossroads. Will it keep making Gears games when the financial returns are this thin and the margins this low? And if it does, does the next one arrive off Game Pass at day one – the way CoD now does, or even on PlayStation? I think it should. Alright, back to E-Day for me! The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]
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