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From Classroom to Racetrack: How Charlie Baur is Building a Motorsports Career in a Business Discipline
Charlie Baur can trace his racing story back to a Christmas morning in Michigan — the kind that starts with snow on the ground and ends with a throttle in a kid’s hands. “I remember being 3 years old and then for Christmas that year, my parents had gotten me a 120 cc snowmobile,” Baur said. Long before sprint cars, he was a Michigan kid on snowmobiles, dirt bikes, four-wheelers and jet skis — and a regular at car shows and races with his family. Photo courtesy of Charlie Baur That early exposure became a calling. At 12, he sat in a sprint car for the first time and knew he’d found the next chapter. He started in quarter midgets, moved to go-karts, and the day before he turned 16 — one day shy of the minimum age required by track insurance — he made his first sprint car start after convincing officials to let him race. Five years later, Baur is still pushing forward, now racing sprint cars on both pavement and dirt while pursuing an automotive business education at Northwood University — with a clear-eyed understanding that motorsports encompasses more than what happens under the lights on Saturday night. “It’s a business,” said Charlie, a 20-year-old who calls Fenton, Michigan, home when he’s not at a racetrack or at Northwood’s residential campus in Midland, Michigan. Photo courtesy of Charlie Baur Racing is the product — but preparation is the job To the average fan, race day begins around dinner time. For a team, race day can be a 12-hour shift — plus the work that came before it. And Baur’s racing operation is a family affair. “The team is my parents and myself,” he said, explaining they own the cars, maintain equipment and manage the business side — from sponsor relations to budgeting. On race weekends, the core group includes Baur and his parents (Eric and Stefanie), plus a couple of additional hands (Alex Photiou and Robert Flannigan) who help with the intensity and pace of trackside work. That structure has shaped how he thinks about efficiency and professionalism. “We’ve always kind of had the mentality of we’re never working on the car for maintenance at the track,” he said. “Our goal is to do as little work as possible to the car because it should be ready when that car rolls out of the trailer to go racing.” That mindset shows up in routines: bolt checks, tire procedures, safety equipment and a repeatable process designed to limit errors. “Once I fire the car up and put my helmet on, that’s when it’s go time,” he said. “You can plan as much as possible for how the race is going to play out, but until you take the green flag … you don’t know how it’s going to go.” Photo courtesy of Charlie Baur First-generation driver, student of the game In racing, “first-generation” matters — and Baur wears that label with pride. “A lot of the drivers are third or fourth generation,” he said. “My family has never been in motorsports. So for me, we’ve always looked at it as we’re new to it and we want to be as different as possible. From a marketing standpoint, it helps us stand out.” It also pushes him to seek out mentors — especially veteran drivers who have seen every scenario, solved every problem and won in multiple eras. Baur credits accomplished driver Jason Blonde, a 10-time champion, for becoming his driver coach and helping him develop as a competitor. “To me, learning from Jason helps me because he has had lots of success and knows what to do,” Baur said. “You have to humble yourself and say, ‘I don’t know what to do; can you help me out?’” That willingness to learn extends off the track, too. Baur says one of his biggest challenges is not a mechanical limitation, but credibility. “It’s my age,” he said. “Some people won’t take me seriously because I’m so young. Even though … I do know what we’re talking about and have a general idea.” His answer has been to out-prepare, out-communicate and treat the operation like a real enterprise — because it is. Photo courtesy of Charlie Baur Northwood’s role: Turning passion into a plan Baur is majoring in automotive aftermarket management and pursuing an accelerated path that pairs undergraduate study with graduate work. He’s also exploring how to align his studies with motorsports-focused coursework as Northwood advances related programs and pathways. He sees the value clearly: motorsports needs business-literate professionals who understand budgets, sponsorship, marketing, operations and long-term strategy — and who can translate between the language of the shop and the language of the boardroom. That’s why his Northwood experience isn’t limited to the classroom. He has been involved with the Northwood University International Auto Show and serves as motorsports chair — a leadership role that demands outreach, contracts, coordination and a steady professional demeanor. “There’s so much outside work that makes the auto show successful that people don’t realize,” he said. “And it is truly student led.” He’s also participated in industry experiences through Northwood at major events such as AAPEX, SEMA and PRI, along with other automotive networking events — opportunities he describes as a fast track to understanding how business really gets done. “You learn a lot in the classroom,” he said. “But if you learn it and you can’t apply it to the real world, it loses its value. Or if you learn it and can apply it, but you don’t know anyone, it is still of no value.” In his words, Northwood helps him win because it “gives me the tools to succeed” — including flexibility and faculty support as he balances travel and racing commitments with academics. Photo courtesy of Charlie Baur Racing as an ecosystem — and a talent gap waiting to be filled Baur is blunt about what he sees across the motorsports world: a deep bench of experienced professionals, and not enough young talent entering the pipeline. “I go to car shows, I go to these different events, and typically … the average age is between 45 to 55,” he said. “There’s not a lot of young people going into the motorsports world.” That reality reinforces Northwood’s communications focus: positioning motorsports not as a narrow lane, but as a wide ecosystem of business careers — sponsorship, logistics, data, media, leadership, hospitality and innovation — with real demand for prepared graduates. It also shapes how Baur talks to younger students who love racing but aren’t sure what their future looks like. “If you have a passion for motorsports, there’s gonna be a spot for you somewhere,” he said, emphasizing that driving is only one of many career paths — and that local tracks and hands-on experience are often the best first step. But if someone is interested in driving as a career path, it will take a team to make that happen. Baur’s team includes Stahl’s Motors and Music Experience, Rhino Racing, Randy Wise Buick GMC Chevrolet, Western Michigan Fleet Parts, Mother’s Polish, Schaeffer’s Oil, Hepfner Racing Products, Ameriguard Storage Centers, Justice Brothers, Race 1 Wraps, TBM Brakes, Behind Your Design, CharlieBaur.com and Northwood University. “There are so many people who invest not only in myself but in my race team and who believe in us to succeed,” he added. Pictured: Charlie Bauer’s sprint race car. Looking ahead: A headline worth chasing Ask Baur to imagine 2035, and he’ll give you two answers — one dream, one blueprint. “In a perfect world,” he said, “winning the Indy 500.” Realistically, he wants to build a life where business ownership and racing reinforce each other and where he can pay forward the help he has received by mentoring younger drivers, especially those trying to break into motorsports without a family legacy. “When I retire from full-time racing, I want to be able to provide the same opportunities that were presented to myself to the next generation of drivers,” Baur said. “I know how difficult it is to get your foot in the door.” For now, the focus is simple: keep building the operation, keep learning the business, and keep showing up prepared — because in sprint car racing, as in life, process matters. And once the helmet goes on? “It’s go time,” Baur said. Photo courtesy of Charlie Baur Learn more Students interested in motorsports careers — whether in competition, team operations, marketing, finance, sponsorship, data, or management — can explore opportunities through Northwood University’s Center for Automotive and Mobility Studies. For Charlie Baur’s latest motorsports adventures, follow Charlie_Baur and Charlie Baur Racing on social media. To learn more about Northwood’s Bachelor of Business Administration in Automotive and Mobility Studies and motorsports management concentration, visit www.northwood.edu/programs/automotive-mobility-studies/. Photo courtesy of Charlie Baur Pictured: Charlie Baur at Butler Motor Speedway on May 31, 2026. Share this page
Holland & Knight Health Dose: June 9, 2026 | Insights
The U.S. Senate passed a reconciliation package on a 52-47 vote that will provide $70 billion in funding to support U.S. immigration enforcement agencies and their activities.
2026 Fantasy Football QB Projections: Key Stats for Top Quarterbacks
Quarterback projections for 2026 emphasize passing volume, rushing production, touchdown rates, and turnover potential.
Japan 'pray' on Endo fitness for World Cup opener
Japan captain Wataru Endo is in a race to be fit for their World Cup opener against the Netherlands on Sunday, leaving coach Hajime Moriyasu "praying" he makes it.Endo took part in running and passing drills with his team-mates on Monday after moving to their World Cup base in Nashville, and Moriyasu said he was still in contention to face the Dutch in Dallas.
Plano unanimously passes $3 billion Dallas Stars arena and entertainment district proposal
It is a big vote — but not the final buzzer.
Boston Celtics short-timer big man Stacey King passes
Boston Celtics big man alum and three-time Chicago Bulls NBA champion Stacey King passed away on Sunday, June 7. He was 59.
Apple Intelligence Can Change Your Passwords for You When You Get Hacked
Agentic AI and security are normally at odds, but this Apple Intelligence feature could be a lifesaver.
Abdul Carter Suffers Gruesome Injury At Practice (Breaking News)
New York Giants star pass rusher Abdul Carter suffered an injury at practice today that had fans and reporters taking notice. News of the injury was first reported early this afternoon and immediately went viral. This is what we know. Also Read: Dianna Russini Investigation Sparks Outrage, Details Released (Report) Giants’ Abdul Carter Suffers Brutal […] The post Abdul Carter Suffers Gruesome Injury At Practice (Breaking News) appeared first on Gridiron Heroics.
Xbox Game Pass Lost 'Millions Of Subscribers' After 2025 Price Hike
The service had over 35 million subscribers as of mid-2025
iOS 27’s Passwords app can change your passwords for you, automatically
Apple has unveiled a new iOS 27 feature for the Passwords app: an AI capability that can automatically change your passwords for you.
Jeff Foxworthy talks family, Blue Collar Comedy Troupe ahead of Riverside show
At 67, Jeff Foxworthy balances a legendary comedy career and his joy as a grandparent, revealing that while he once vowed to stop making specials, his passion for stand-up persists. His new special, “The Joke's On Me,” weaves personal stories with rare behind-the-scenes footage highlighting the comic process.
Science-based approach to aspiration thrombectomy could help physicians achieve more optimised and effective procedures
This advertorial is sponsored by Penumbra. The proliferation of new thrombectomy devices coupled with a deepened understanding of these procedures has led to strategies like ADAPT (a direct aspiration first-pass technique) becoming one of the hottest topics in the neurointerventional space. With this in mind, Alex Solich (Karolinska University Hospital, Stockholm, Sweden) sat down with […]
7 essential moments from the 2026 Tony Awards
"Schmigadoon!" won best musical, during the 79th Tony Awards at Radio City Music Hall, Sunday, but fans were also buzzing about Pink's hosting skills, John Lithgow's not entirely expected win and Ali Louis Bourzgui's passionately political speech.
Impulse Passes $1 Billion in Funding
Redondo Beach-based Impulse Space Inc. catapulted past $1 billion in total capital raised Tuesday with a new $500 million series D funding round, led by
Aging Matters: Colorado scientist’s discovery of a gene for longevity was a ‘game-changer’
Tom Johnson passed away this year at the age of 77. He was known as “the father of genetic gerontology.”
Tony Awards 2026: Ali Louis Bourzgui is political with 'The Lost Boys'
Ali Louis Bourzgui scored an upset win for performance by an actor in a featured role and went on to make a passionate speech in support of Palestine and immigrants — using vampires as a metaphor.
Corey Ave. Art & Craft Festival helps passion projects thrive as full-time businesses
Along Corey Avenue in St. Pete Beach, tents lined the street, artwork filled display booths, and business owners shared more than just products with customers.
Senua Brings A 'Different Kind' Of Hellblade Game To Xbox Game Pass In 2027
We're here for it
Xbox announces 17 new day-one titles coming to Game Pass
The Xbox Games Showcase event was hosted today, where Microsoft announced 17 new day-one titles coming to Game Pass.
21 Game Pass Titles Get New Announcements At The Xbox Showcase 2026
Talk about a stacked lineup!
Notre Dame's Wide Receiver Corps Ranks No. 9 In Athlon Sports National Unit Rankings
Boasting unmatched depth and playoff-proven stars like Jaden Greathouse, the Fighting Irish pass catchers aim to validate their elite national billing through a blend of veteran transfers and explosive freshmen.
How the Knicks’ Science Experiment Put the ‘Alien’ in a Black Hole
Over the first two games of the NBA Finals, the Knicks have managed to counteract Victor Wembanyama, the league’s best defender. One sequence of brilliant passes shows just what they’re doing.
Experts say we should use passkeys, but can a smartphone PIN really be safer than a password?
The long-running series in which readers answer other readers’ questions explores a topical issue of personal cybersecurity
Kosovo Seeks to End Impasse With Snap Election: What to Watch
Kosovo goes to the polls for the third time in 18 months Sunday in an attempt to break a political impasse that’s stymied progress toward improving ties with Serbia and gaining more European aid.
Business group: German MPs should cancel summer recess to pass reforms
The Family Business Association believes the Bundestag, Germany's lower house of parliament, should cancel this year’s summer recess in order to discuss and adopt much-needed reforms. “Under no circum...
Mental health must be part of cancer care
Mental health parity laws have been passed to ensure equal coverage of mental and physical health conditions, but access to quality, affordable care remains a challenge for millions of Americans.
007 First Light Budget Was Not $200 Million, Exec Says As Game Passes 3 Million Sales
The new James Bond game, 007 First Light, has passed 3 million sales, according to IO Interactive CEO Hakan Abrak, who also pushed back against the claim that the game cost $200 million to develop. He told IGN that it’s true that First Light is “by far” the most expensive entertainment product to ever come...
Pearl Jam bassist Ament highlights skateboarding's impact in Indigenous communities in Tribeca film
Pearl Jam bassist Jeff Ament has been passionate about skateboarding since his teenage years in Montana | WWL
Pearl Jam bassist Ament highlights skateboarding's impact in Indigenous communities in Tribeca film
Pearl Jam bassist Jeff Ament has been passionate about skateboarding since his teenage years in Montana.
Hilda S Renteria
Scope of work: Renteria oversees the firm's audits and attestation engagements, focusing on governmental and nonprofit sectors. She is responsible for completing financial and single audits, implementing new financial reporting standards and driving the firm's audit services growth.Biggest professional win: In 2023, she was featured in Illinois CPA Society's Insight Magazine for her role in expanding the firm's audit practice, surpassing growth targets and introducing new technologies.Other contributions: Renteria co-founded the Prado & Renteria Foundation in 2014 to support Indigenous communities and first-generation college students. She serves on the Illinois CPA Society Government Report Review Committee and is a member of the American Institute of CPAs.
Fortnite: Chapter 7, Season 3
Grab some epic rewards in this season's Fortnite Battle Pass
Joy Crichlow: A Trailblazer in Minority Business Development Has Passed
Fern GillespieA pioneer in minority business development has died. For decades, Brooklyn resident Joy Crichlow was responsible for minority business owners achi
China wants to build the world’s largest astronomy base on Saishiteng Mountain
Telescopes at the remote site are set to surpass Hawaii’s Mauna Kea in light-gathering power by the mid-2030s, scientists say.
New mock drafts offer possibilities for potential Penguin picks
It’s getting to be mock draft season with the event now three weeks away, let’s check on a few of them. 22. Pittsburgh Penguins: Adam Novotny, LW (Peterborough Petes, OHL) Novotný would be a stellar pick here. He’s a rugged forward with an excellent shot – something we saw plenty of times with Peterborough. Novotný surpassed the […]
Kosovo to hold third election in 18 months as frustration grows over political impasse
Voters in Kosovo are heading to the polls this weekend for the third time in 18 months
Sonic Racing: CrossWorlds Season Pass 2 Announced, Includes Six New DLC Packs
Who's up next?
Mike Green reveals why he switched back to No. 15
Ravens pass rusher Mike Green explains why returning to his college jersey number 15 is vital for his identity.
Street Fighter 6 Year 4 DLC characters Yasmine, Arjun, Tifa, and Bosch announced
Capcom has announced Street Fighter 6‘s fourth character pass, which will include downloadable content characters Yasmine, Arjun, Tifa from the Final Fantasy VII Remake series, and Bosch.
U doctor booted from conference for handing out editorial opposing Trump health policies
Pediatrician said he was “chest-bumped” several times in standoff with conference security and police in New Orleans after passing out an editorial.
Schumer rips Senate Republicans for passing billions in ICE and Border Patrol funding in late-night vote
Senate Minority Leader Chuck Schumer, D-N.Y., slammed Senate Republicans for passing a measure providing billions in ICE and CBP funding.
‘Ted Lasso’ and ‘Buffy’ actor Anthony Head dies at 72
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New York state lawmakers pass bill targeting surveillance pricing
Gov. Kathy Hochul would need to sign the bill for it to become law.
House passes Ukraine aid as Zelenskyy pokes Putin
The vote passed by a margin of 226 to 195
The Latest: Senate passes $70B immigration enforcement bill
The Senate has passed legislation to fund President Donald Trump’s immigration enforcement agencies after weeks of delays and fierce backlash to an unrelated $1.776 billion settlement fund that threatened to derail the bill
AI-designed universal coronavirus vaccine passes first human trial
Scientists have successfully tested an AI-designed universal coronavirus vaccine in humans for the first time, finding it to be safe and well tolerated. The vaccine generated immune responses against multiple coronaviruses, including SARS-CoV-2, SARS, and related bat viruses with pandemic potential. By targeting features shared across an entire virus family, it aims to provide protection even as viruses evolve.
Senate Republicans pass bill authorizing $70bn for immigration enforcement in vote-a-rama
Republican senator Lindsey Graham said he was ‘very proud of my Republican colleagues for… making sure that Border Patrol and ICE are fully funded’
Senate Republicans pass immigration funding after overnight vote
After a marathon 18-hour vote, the Senate has funded immigration enforcement. The GOP bill funds ICE and the Border Patrol for three years.
Senate passes $70 billion in new funds for ICE, Border Patrol
The Senate voted 52-47 to approve the legislation, with no support from Democrats.
Trump scores victory despite growing GOP divide after Senate passes $70B ICE, Border Patrol funding package
Senate Republicans advanced Trump's $70 billion immigration enforcement package after a marathon vote-a-rama marked by internal GOP divisions.
The surprising science-backed reason being in nature makes you feel good
A new study suggests spending time in nature may boost body appreciation, self-compassion and overall life satisfaction.
The surprising science-backed reason being in nature makes you feel good
A new study suggests spending time in nature may boost body appreciation, self-compassion and overall life satisfaction.
How this Baton Rouge nursing director helps her staff cope with daily dramas of the ER
Learn about Susan Green's 32-year nursing career journey from a $100 training course to leading her team with compassion and dedication through challenges like COVID-19.
House passes Ukraine aid, Russia sanctions as GOP bucks Trump on foreign policy
Eighteen Republicans sided with Democrats to authorize billions in aid to Ukraine.
Legislature confirms new judges and more
They confirmed new judges to the bench and passed hundreds of bills
House passes Ukraine security aid bill over objections of GOP leaders
The legislation only reached the floor after six Republicans broke ranks to force a vote.
House passes bill to provide more Ukraine aid and impose new sanctions on Russia
The 226-195 vote is a sign of impatience with President Donald Trump's approach to the war and represents the House's second major foreign policy break with Trump this week.
A political split in Oregon's Columbia River Gorge
Visit Hood River, as so many people do, and you’ll see on the front windows of many downtown businesses a sign saying: “We are immigrants,” and sometimes next to them signs saying, “No trespassing — no federal agents — agents lacking judicial warrants will be turned away.” Many took care to advertise an April 23 […]
Trump’s attorney general pick has exactly one qualification
Todd Blanche passed his loyalty test to Trump.
GOP immigration bill runs into turbulence amid backlash to Trump’s $1.8 billion ‘anti-weaponization’ fund
The push to pass a $70 billion GOP immigration enforcement bill has temporarily stalled, with Senate GOP leaders stuck in talks with a trio of Republican holdouts who are so far refusing to vote down a Democratic attempt to kill the Trump administration’s controversial “anti-weaponization” fund.
California loses Fortune 500 crown to Texas as billionaire tax threat looms
Governor Greg Abbott calls Texas the "undisputed headquarters of headquarters" as the state surpasses California with 57 Fortune 500 companies.
Senate Voting on Motion to Bar Trump From Creating Compensation Fund
Senator Chuck Schumer, Democrat of New York, introduced the motion. A handful of Republicans have indicated that they would support such a measure, which needs just 50 votes to pass.
Entertainment this week: Maker Show, Art Walk, Food and Wine Faire and more
Friday, June 5 2026 Music at Ski Beach – 4-7 p.m., Fridays at Ski Beach in Incline Village – IVGID passes required For more information, visit https://business.ivcba.org/event-calendar/Details/2026-music-at-ski-beach-1745156?sourceTypeId=Hub. First Fridays – 5:30-8 p.m., Historic Downtown. Type...
Speaker Johnson, stop playing politics with privacy rights
To pass a FISA reauthorization, Johnson needs to stop governing by crisis and finally allow votes on real privacy reforms.
Home Is Where Your Politics Are
It’s apparently not the case that Winston Churchill once said anyone not a liberal at 20 lacked compassion, while anyone not a conservative at 30 lacked intelligence. Whoever made the observation (it may trace to...
Samsung Health App Evolves With AI-Powered Proactive Intelligence To Help Users Stay Ahead of Their Health
New update transforms the user experience from passive tracking to proactive guidance with a suite of personalized, intuitive daily insights
Experience the Excitement of The World’s Game in EA SPORTS FC™, Where History Is Playable
Fans worldwide can experience The World’s Game like never before with the latest international football update, available at no additional cost* in EA SPORTS FC™ 26 and EA SPORTS FC™ Mobile. Plus, fans yet to jump into the action in EA SPORTS FC™ 26 can pick up The World’s Game Edition to receive a Gold Starting XI Pack and three untradeable Player Picks. As the summer of international football begins, EA SPORTS FC™ brings fans closer to the drama, intensity, and passion of global competition with The World’s Game Update, available now at no additional cost in EA SPORTS FC™ 26 and EA SPORTS FC™ Mobile. History is playable in EA SPORTS FC™, as fans can play, celebrate, and engage with football culture across multiple modes in an experience inspired by the global game. EA SPORTS FC The World's Game Edition - Play Now WATCH THE WORLD’S GAME TRAILER FEATURING JUDE BELLINGHAM, ENDRICK, PEDRI, WESTON MCKENNIE, ZLATAN IBRAHIMOVIĆ, AND DAVID BECKHAM With 53 fully licensed national teams,
British politics has passed peak Palestine
The war in Gaza has turned a cohort of voters leftwards
In a stormy session, workforce training wins were a bipartisan bright spot, business groups say
Bills that would restructure the state's workforce training programs — and redirect more federal money to the state, expand career programs beginning as early as middle school, and creating programs to connect college students to career opportunities passed with support from both sides of the aisle.
A Celebration Worth a Thousand Words 🇮🇹📸 No. 7 in Best FIFA World Cup™ Moments
At the 1982 FIFA World Cup Final, Marco Tardelli scored a crucial goal for Italy against West Germany before unleashing one of the most iconic celebrations in sports history. His emotional sprint and unforgettable scream captured the joy, pressure, and passion of winning a World Cup.
Packers: Why Josh Sweat Trade Can’t Be Ruled Out
The Green Bay Packers do have reasons to trade for Arizona Cardinals pass-rusher Josh Sweat this offseason.
Ohio Senate passes resolution to put voter photo ID amendment on Nov. ballot
The Ohio Senate has passed a resolution that would put an amendment on the November ballot, one to require voters to show photo ID at the polls.
Samsung Introduces Next-Gen Galaxy Watch Features for AI-Powered Everyday Health Companion
New update transforms the user experience from passive tracking to proactive guidance with a suite of personalised, intuitive daily insights
Samsung Introduces Next-Gen Galaxy Watch Features for AI-Powered Everyday Health Companion
New update transforms the user experience from passive tracking to proactive guidance with a suite of personalised, intuitive daily insights
Samsung Introduces Next-Gen Galaxy Watch Features for AI-Powered Everyday Health Companion
New update transforms the user experience from passive tracking to proactive guidance with a suite of personalized, intuitive daily insights
Samsung Introduces Next-Gen Galaxy Watch Features for AI-Powered Everyday Health Companion
New update transforms the user experience from passive tracking to proactive guidance with a suite of personalized, intuitive daily insights
DC Wrap: House passes war powers resolution; Trump 'perturbed' by Netanyahu
A look at the day's biggest stories in national politics
House passes resolution for first time to halt military action against Iran in rebuke of Trump
The House approved a war powers resolution that would halt the U.S. military action against Iran, defying the president as a handful of Republicans joined with Democrats to end the three-month-long war that has reordered politics at home and abroad.
House approves war powers resolution to halt military action against Iran
The measure passed with bipartisan support
House passes Iran war powers resolution in rebuke to Trump
The House passed a resolution on Wednesday to limit President Donald Trump’s war powers in Iran, a significant rebuke to Trump and his handling of the conflict.
Meet the Graduates: School of Health Sciences Majors Are Going Places
College of Charleston School of Health Sciences graduates are turning passion into purpose. Here are a few who graduated this spring.
Meet the Graduates: School of Health Sciences Majors Are Going Places
College of Charleston School of Health Sciences graduates are turning passion into purpose. Here are a few who graduated this spring.
Human Research, Biotechnology for Advanced Health Fill Station Research Schedule
Wednesday’s science schedule aboard the International Space Station encompassed human research, microbial analysis, and 3D bioprinting to advance health on and off the Earth. The Expedition 74 crew members also worked on spacesuit maintenance and cargo spacecraft duties throughout the day rounding out their shift.
Involuntary commitment bill targeting mental health, crime passes NC House
A bill that's part of the state legislature's efforts to ramp up the number of criminal suspects involuntarily committed to mental hospitals passed, despite criticism that it proposes few immediate solutions.
Researchers decode hidden patterns in World Cup data
Northeastern’s Network Science Institute is using data to decode the 2026 World Cup, from passing networks to predictive models.
Cruz, Cantwell bill to overhaul college sports gets Nick Saban backing
Senators in both parties say they are close to passing landmark legislation that would pave the way for a major overhaul of the rules governing college athletics. The “Protect College Sports” Act, …
Micah Parsons says he has 4 months left in ACL recovery; Packers pass rusher on track for October return
Honoring the life of Karen H. Huntsman
Huntsman Mental Health Institute honors Karen Haight Huntsman’s legacy of philanthropy, compassion, and enduring impact on health care and the University of Utah.
Revolutionary Work | From PSG to USA, Revs II sports performance coach Bilal Bejaoui has passion for producing pros
France native has found opportunity to grow in New England
May's top PlayStation games by copies sold
Yesterday’s State of Play gave us an idea of where PlayStation’s heading next. But we’ve had our May estimates for a couple of days now (we always update our data daily for clients), so it’s time to look at what performed best on PlayStation last month. We’ve got a new IP at the top, two evergreens doing their evergreen thing, FC26 smashing it ahead of the World Cup Plus pivot, and a quiet but promising result for Lego Batman. Let’s have a look at the state of Play…Station’s top games for May. 007 takes #001 007 First Light sold 1M copies on PS5 in May, easily making it the month’s top PS5 game by copies sold. Over 80% of those May copies were digital, which is broadly in line with where PlayStation’s digital share has settled for new releases this year. To date, 007 First Light has sold through 2.2M copies across platforms (so no unsold retail copies in that figure). The platform split is 55.1% PS5, 33.1% Steam, and 11.8% Xbox (console, Windows, and cloud combined). In gross revenue terms, 007 First Light has generated $150M. Owing to regional pricing and audience composition differences, the consoles make up a higher share of revenue than they do copies. Of the $150M, 60.5% came via PlayStation, 27.6% via Steam, and 12.9% via Xbox. Part of this is because over two-thirds of 007 First Light‘s PlayStation audience is in North America (43.4%) or Western Europe (23.2%), where local currency means the game generates more revenue per player. On Steam, under half of First Light‘s audience is from those same regions (31.8% North America, 15.1% Western Europe). As we covered in last week’s 007 Steam piece, the Steam version is pulling in higher-than-expected numbers in China, which now accounts for 17.3% of First Light‘s Steam audience. 007 is the equivalent of $44 USD in China, which is roughly 37% cheaper than the US price and about 44% cheaper than Western Europe. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe The crossover data backs up what we’ve seen all year about launch-window cohorts. 11% of PS5 players who played 007 First Light in May also played Lego Batman: Legacy of the Dark Knight, which launched just a few days before. Last month was a great month for Denmark! IO Interactive is Copenhagen-based, and Lego Group is headquartered in Billund (TT Games is UK-based but produces work under Lego Group licence and direction). Speaking of which… A very blocky #2 and #3 Minecraft sold another 788K copies on PlayStation consoles last month. Business as usual, since Minecraft hasn’t sold fewer than 760K copies in a single month all year. With over 350M copies sold across all platforms, Minecraft is the best-selling game in history and one of the strongest brands in the world. Every month, a new cohort of children reaches Minecraft age, which guarantees a constant volume of new sales regardless of what the broader market is up to. The demographic refresh rate is truly impressive, with the audience renewing itself faster than it’s churning. Lego Batman: Legacy of the Dark Knight shifted 757K copies on PS5 last month, bringing its lifetime total on the platform to over 800K. Across all platforms, Legacy of the Dark Knight has now passed 1.5M sold through, so PlayStation accounts for over half of the game’s players. The May crossover data for Legacy of the Dark Knight on PS5 is also useful. 27% of those players also played Fortnite, 16% Roblox, 16% FC 26, and 14% NBA 2K. That’s the household-and-family cohort showing up, plus the launch-window cohort of core gamers who buy practically everything. FC 26 gets players through the door ahead of the World Cup FC 26 sold 411K copies on PlayStation last month (90% via PS5), the fewest copies FC 26 has sold all year and down heavily from April’s 700K. Part of this dropoff is because FC 26 has been available as a PlayStation Plus monthly game since 6 May, cannibalising premium sales. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe The strategic logic is straightforward for EA, which is sacrificing premium unit sales in May to build up the player base ahead of the FIFA World Cup, which kicks off on 11 June. Obviously, a bigger player pool going into the tournament means a bigger pool of potential Ultimate Team spenders during the period when football attention is at its peak. The early returns are around what you’d expect, with 4.4M new players accessing FC 26 via PS Plus last month – a substantial new spender pool. Anecdotally, a few of my mates who were ‘’skipping FIFA and Ultimate Team this year’’, were drawn back in via PS Plus. Lo and behold, one of them is buying packs like it’s going out of fashion. Whether this is all a smart trade for EA depends entirely on the Ultimate Team conversion rate over the next six weeks. Either way, the short-term engagement impact on the game as a whole is evident. FC 26‘s MAUs hit a record 24M on PlayStation in May, up 30% from the previous record set in April. GTA V does what GTA V always does Rounding out the top five is another evergreen title. Grand Theft Auto V shifted another 387K copies on PlayStation last month. No matter what else is happening in the industry, GTA V keeps pulling players in. It’s sold another 1.8M copies on PS5 in the first half of this year alone, helping the franchise pass the 230M-sold milestone across all platforms. Subscribe for free to get the most accurate games estimates in your inbox twice a week 🫶 Subscribe I have a theory that Minecraft and GTA V are doing the same thing at different demographic levels. Both are functioning as generational gateway games that the audience ages into faster than it ages out of. Minecraft captures kids around age 6-10, GTA V captures much of the same audience around age 12-15 (unofficially, of course). The crossover data suggests this: 40% of GTA V‘s monthly PlayStation players typically play Fortnite in any given month, while 30% play Roblox. Household accounts aside, that’s not the original GTA V audience from 2013. Of course, the under-12 audience would love to get their hands on GTA, too. It’s always been the way of things, and some parents are happy to oblige. Mine did too back in the day, and I turned out just fine. Right? Right!? Want to get your hands on our data for yourself – for free? We’re offering a free trial of our platform for games companies. Send us a message here, or reply to this email, and we’ll set you up. The last word Reply to this email – or reach out here – if you have any feedback for the newsletter – or want to request a game for us to cover. [Alinea Analytics boasts the most accurate PC and console estimates in the business. Game makers use our platform to understand their audience, keep an eye on the competition, monitor sales trends, and spot new opportunities. We equip game studios and financial institutions with accurate data and the confidence to make smarter, data-driven decisions. Want to talk about all things games market data? We’d love to chat!]
Police investigating after teens break into Lancaster County business
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