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Is Elevance Health (ELV) Undervalued After Its Recent Share Price Rally?
Elevance Health (ELV) has been on investors’ radar after a recent share price move, with the stock last closing at US$412.70. That shift now meets a business generating US$201.1b in annual revenue. Recent trading has been firm, with a 1-day share price return of 2.93% and a 7-day share price return of 6.80%. Elevance Health’s year-to-date share price return of 16.50% and 1-year total shareholder return of 19.16% point to momentum building despite a small 3-year total shareholder return...
Church pastor to lead ‘Faith and Politics’ study groups
Pastor Dana Spivy Glover is seen at her church, Hays Christian. Photo by Linn Ann Huntingt
HSBC’s Synopsys Upgrade Bets on a Business Model Shift. Can It Justify $700?
HSBC upgraded Synopsys Inc. (NASDAQ:SNPS) to Buy from Hold on September 25 and raised its price target from $490 to $700, implying a multiple of nearly 35 times HSBC’s fiscal 2027 EPS estimates. According to analyst Frank Lee, the company is evolving beyond its traditional slow-growth software profile as its licensing-plus-royalty model and agentic AI […]
NFL Week 5 betting advice: Giants-Commanders picks and props
Giants-Commanders wagers to consider as you fill out your tickets
Rare ‘pumpkin spice’ baby sea turtle spotted in Florida
‘This little one, surprisingly, had an earthy tone of autumn.’
Bets on midterm endorsements, rallies, debates and dropouts raise insider trading concerns
(CNN) — What will Vice President JD Vance say while campaigning Friday in Ohio? Will the Texas Senate candidates debate by this Thursday? And who else will get an endorsement
Apple's All-New Home Hub Will Be Revealed October 13: What to Expect
Apple reportedly plans to unveil an all-new smart home hub as part of the "Welcome home" product launch it announced for Tuesday, October 13. Our image above is just a rough concept based on rumored design details, so be prepared for the device's actual appearance to be different. The device will likely be unveiled in a press release shared on the Apple Newsroom website at around 9 a.m.
Will Citi Upgrade Change Flutter Entertainment (FLUT) Stock Narrative
Flutter Entertainment confirmed that Chief Legal Officer Don Liu resigned at the end of September 2026, with Group Company Secretary Edward Traynor stepping in as interim legal head. FanDuel continues to show solid customer and handle momentum during the early NFL season. The same period combined legal leadership turnover, regulatory pressure in Brazil that led to a shutdown of operations there, and higher UK gaming taxes with ongoing cost transformation and heavy US investment. This...
Hurricane Isaias Update
Review the latest update from NBAA Air Traffic Services with operational guidance for Hurricane Isaias. This update includes information from the National Hurricane Center’s Advisory #15, issued at 1300z.
Xbox Sales At An All-Time Low With PlayStation Its Worst In 13 Years
Xbox and PlayStation are having their worst hardware sales in a a decade, if not ever, due to high prices of consoles and consumer indifference.
4 candidates for Baton Rouge congressional seat offer their views on Iran war, high prices
4 candidates running for a Baton Rouge-based congressional seat debated the issues Friday night in a TV debate. One candidate skipped the event.
LeBron James is everything Philadelphia wants. And everything it can’t stand
The city has embraced its new superstar with open arms, even as he choppers in from Manhattan and makes no secret of the fact that Philadelphia was never his first choice
Kent and Medway health services officially merge
More than 100 health services with 6,500 staff members are now part of one organisation.
US console hardware market at its most precarious position ‘since the 80s’, says Circana
Xbox sales hit an all-time low as US console prices reach record highs…
CHOICE Arrangements: A Path to Health Coverage for Small Business Employees - Small Business & Entrepreneurship Council
An emerging alternative is gaining momentum – and the history of HSAs shows why policymakers should help it grow. By Karen Kerrigan – For most small business owners, the health insurance story is painfully the same: premiums keep climbing, choices can be limited, and providing quality coverage for employees becomes more difficult every year. According […]
CHOICE Arrangements: A Path to Health Coverage for Small Business Employees - Small Business & Entrepreneurship Council
An emerging alternative is gaining momentum – and the history of HSAs shows why policymakers should help it grow. By Karen Kerrigan – For most small business owners, the health insurance story is painfully the same: premiums keep climbing, choices can be limited, and providing quality coverage for employees becomes more difficult every year. According […]
Has Elevance Health (ELV) Earned Its Discount After Medicare Updates?
Elevance Health has delivered solid gains over the past year, and fresh product updates in its Medicare business keep the story moving. The open question for anyone looking at the stock now is whether that share price is adequately backed by the company’s earnings power. With a 19.2% return over the past year, Elevance Health has rewarded holders, which puts more focus on whether that move lines up with its earnings profile. The planned 2027 Medicare Advantage offerings aim to provide more...
Iceland will tunnel into a volcano to tap into virtually unlimited geothermal power
Iceland's Krafla Magma Testbed project aims to transform renewable energy by tapping into a volcano's magma chamber.
What’s Dragging Down A.I. Efficiency? The ‘Verification Tax.’
As artificial intelligence automates office tasks, it is also creating a new type of human work.
KJ Apa talks finding Jimmy Stewart’s voice, recreating classic ‘It’s a Wonderful Life’ scene
KJ Apa talked to Entertainment Weekly about the new biopic ‘Jimmy,’ in which he plays Oscar-winning actor James Stewart, known for his distinctive voice and the all-time Christmas classic ‘It’s a Wonderful Life.’
Different voices, shared challenges: mental health in athletics | FEATURE
It was a fleeting exchange at a press conference, but it touched on a much wider issue.
Paraguay will not renounce friendship with Israel despite political costs, VP tells 'Post'
DIPLOMATIC AFFAIRS: In an exclusive interview, Paraguay's vice president pledged to preserve his country's alliance with Israel, and expand cooperation against Iranian threats.
About the Tennessee Business Against Tracking initiative
Six Rivers Media talked with Office of Tennessee Secretary of State Tre Hargett's Director of Communications Ben Hill about the Tennessee Business Against Trafficking initiative.
In Small-Business Lending, AI Reads The Numbers But Bankers Still Make The Call
AI is starting to read small firms’ books and draft advice. For generative tools, federal guidance leaves the job of checking that advice to each bank.
New NHS website aims to make mental health support easier
Humber Teaching NHS Foundation Trust says the site aims to make their services easier to navigate.
Gen Alpha is already pitching VCs. Here's their advice.
Five venture capitalists told Business Insider their tips for Gen Alpha founders. They discussed AI, social media, and college.
Byron Donalds camp to knock doors with Sydney Gruters, Nick DiCeglie, Linda Chaney as GOP coordinates campaigns
Republicans have a favorable map, but are facing political headwinds nonetheless.
Sales take a hit at ‘Trump Town’ merch store as shoppers voice frustration over president’s policies
Fans are still coming through the doors to buy Trump merchandise but even they are disappointed in some of the president’s moves.
Withers tapped for city council vacancy
Ashley Withers is the lead employment specialist at Community Choices, a nonprofit that provides supports for adults with intellectual and developmental disabilities in Champaign County.
China unveils smart robot designed to help farmers breed better strains of wheat
The prototype device was designed to use a ‘vast amount of breeder experience’ when assessing crops for their breeding potential.
The iPhone Duo’s Unfolding Animation Is Giving Z Fold 8 Owners FOMO, but Not Me
Commentary: While there are ways to recreate some of the iPhone Duo’s style on an Android device, it feels a little desperate to me.
Amazon Small Business Event: Empowering the Next Generation and Scaling Service-Based Entrepreneurs
Join Hera Hub and Amazon for a hands-on workshop designed to help aspiring entrepreneurs and established service-based business owners bring new products to life. Amazon experts and small business owners will provide practical guidance, useful tools, and actionable next steps to launch a product and build a business with Amazon. This event is free but space is limited to 60 participants and will fill up. The event includes a light breakfast and lunch. Participants will choose from two specialized tracks based on their goals and stage of business. TRACK 1: NEXT GENERATION From Product Idea to Online Store Designed for aspiring young entrepreneurs, from junior high students through college and beyond, who have a product idea or want to explore the world of e-commerce. Amazon small business owners and Amazon experts will review topics such as: • How to develop and refine a product idea • How to set up and sell products on Amazon • What to consider when pricing, marketing, and fulfilling orders • Practical next steps for moving from idea to launch Whether participants already have a product in mind or are simply curious about entrepreneurship, this track will help them see what is possible and give them a roadmap to get started. TRACK 2: SERVICE EXPANSION Turn Your Expertise Into a Product Designed for consultants, coaches, speakers, creatives, and other service-based entrepreneurs who want to expand beyond trading time for money. Participants will explore how to transform their knowledge and expertise into tangible products such as: • Books and workbooks • Journals and planners • Card decks • Educational tools and resources Amazon small business owners will share how they identified viable product opportunities and created a product that can generate revenue beyond their one-on-one services. An Amazon expert will also review self-publishing and other ways to build a business with Amazon. By the end of the workshop, participants will leave with greater clarity, practical guidance, and a tangible next step toward launching or expanding their product-based business. The event includes a light breakfast and lunch. This event is free but space is limited to 60 participants and will fill up.
Miss Manners: Mind your own business at the nail salon
Advice from Judith Martin, Nicholas Ivor Martin and Jacobina Martin.
SEVENTEEN's Hoshi drops love song 'Boyfriend' during military service
Hoshi of K-pop boy group SEVENTEEN is dropping a new digital single, "Boyfriend," at 6 p.m. on Saturday, the latest in a string of solo releases si...
AMC Entertainment (NYSE:AMC) Stock Price Breaks Above 50 Day Moving Average
AMC Entertainment (NYSE:AMC) Stock Price Crosses Above 50-Day Moving Average - Here's What Happened
AG Blanche, other high-level DOJ appointees can take part in political campaigns, memo says
The Justice Department has loosened the guidelines for the attorney general and other senior political appointees, allowing them to participate in political activities.
Rangers star carried off ice after scary injury
The Rangers season outlook just changed in a big way.
Trump asks Supreme Court to revive his 2016 election lawsuit against Hillary Clinton
President Donald Trump urged the Supreme Court on Friday to wade into his years long legal battle with former Democratic presidential nominee Hillary Clinton and ex-Justice Department officials over the 2016 election, appealing a case that a lower court concluded was “frivolous.”
Mobile Trivia Launch Could Matter For AMC Stock And AMC Entertainment Holdings (AMC)
AMC Entertainment Holdings recently introduced AMC Movie Trivia Game Show, a free mobile app created with Hoyt Games and puzzle designer David L. Hoyt, offering daily movie-themed puzzles and thousands of trivia challenges across major app stores. The game links directly to AMC Stubs, turning loyalty membership into in-app bonuses that could deepen engagement with frequent moviegoers and digital audiences. We will now look at how AMC Entertainment Holdings' investment narrative interacts...
Anthropic's Claude AI fabricates eyewitness account, submits false murder tip to police website
Anthropic's Claude AI submitted a false tip about an unsolved murder on a Philadelphia police website during automated testing of the Haiku 4.5 model.
Man critically wounded in shooting at Humboldt Park business
The 31-year-old man was approached by someone he did not know and shot in the chest at 7:20 p.m. Friday, police said.
As Microsoft is cut from green card program, workers have questions
Once again, a Trump administration blow to the H-1B program is rattling the Seattle-area tech workforce. Vice President JD Vance announced Thursday that the Trump administration would suspend Microsoft from
Minnesota Vikings Receive Surprising Update for New Orleans Saints Matchup
As Justin Jefferson returns to practice, a fresh hamstring injury to Jordan Addison threatens to derail Minnesota’s stagnant offense ahead of a critical clash with New Orleans.
Prospect funeral home owner accused of stalking, threatening former business partner
PROSPECT, Conn. (WTNH) — The owner of a funeral home in Prospect has been arrested following a state police investigation into his alleged harassment and stalking of a former business partner, acco…
DJ Moore remains sidelined
Buffalo Bills WR DJ Moore unable to practice with shoulder injury
New York counties face $170M in additional SNAP costs
Local leaders say the additional expenses could force difficult decisions about spending on other services.
Steph Curry drops truth bomb on Warriors’ front office failure
It’s no secret there is disappointment surrounding the Warriors ahead of the upcoming season. While Golden State retained Steph Curry for another two years on a $116 million contract extension,...
Flu levels low across Wisconsin, health officials urge early vaccination
The Wisconsin Department of Health Services says flu levels are low across the state, including in northeast Wisconsin.
New Atrium Health program causing controversy
The State Treasurer's Office is asking a judge to put a hold on a new Atrium Health program.
New Atrium Health program causing controversy
The State Treasurer's Office is asking a judge to put a hold on a new Atrium Health program.
Former U.S. Justice Department prosecutor weighs in on AG debate
Capital Tonight wanted to hear what a fellow attorney and former federal prosecutor thought of the debate.
Partnership expands access to kids' mental health services
First 5 Plumas announces it is working with Lost Sierra Family Integration Center to provide easier access to infant and early childhood mental health and
Chris Bell set to play in Week 5
Dolphins WR Chris Bell on track to play after being upgraded to full practice
Inside Trump and Mamdani’s 2-hour phone call after the New York City ICE shooting
The friendly relationship between President Donald Trump and New York City Mayor Zohran Mamdani hit one of its toughest tests yet Thursday after a series of calls over a shooting involving immigration agents in the Bronx.
Will NH Supreme Court scandal move voters? Democrats bet yes...
The resignation of New Hampshire’s chief justice is becoming a campaign issue, as Democrats press for action and experts question whether voters will make it a ...
iPhone Duo buyers to get a special surprise at U.S. Apple Stores, Gurman says
iPhone Duo buyers who purchase their device at an Apple Store in the US will be treated to a nice little surprise when they turn it on for the first time.
Hurricane Isaias Update
Review the latest update from NBAA Air Traffic Services with operational guidance for Hurricane Milton. This update includes information from the National Hurricane Center’s Advisory #13, issued at 2100z.
Dr. Oz defends rural health care spending amid Medicaid cut questions
Dr. Mehmet Oz, administrator for the Centers for Medicare and Medicaid Services, sat down with reporter Molly Martinez, and the conversation grew heated over spending cuts.
Dr. Oz defends rural health care spending amid Medicaid cut questions
Dr. Mehmet Oz, administrator for the Centers for Medicare and Medicaid Services, sat down with reporter Molly Martinez, and the conversation grew heated over spending cuts.
Dr. Oz defends rural health care spending amid Medicaid cut questions
Dr. Mehmet Oz, administrator for the Centers for Medicare and Medicaid Services, sat down with reporter Molly Martinez, and the conversation grew heated over spending cuts.
Dr. Oz defends rural health care spending amid Medicaid cut questions
Dr. Mehmet Oz, administrator for the Centers for Medicare and Medicaid Services, sat down with reporter Molly Martinez, and the conversation grew heated over spending cuts.
Silver Bay residents voice concerns during Defend Northland Healthcare Tour
Concerned residents of Silver Bay had the opportunity to address their worries about rural health care challenges ahead of Medicaid cuts, clinic closures and its impact.
Tracy Kashian shares lessons from 60 Ideas in 60 Minutes
Tracy Kashian shares leadership lessons and practical business advice from 60 Ideas in 60 Minutes, hosted live on Sept. 29, 2026, for Central Valley rea.
Wall Street finishes its record-setting week with gains - The Business Journal Stocks Rise as Wall Street Closes Record-Setting Week Amid Inflation Worries
U.S. stocks gained Friday as the S&P 500, Dow and Nasdaq rose, while higher oil prices, Treasury yields and inflation concerns weighed on investors.
Wichita Police arrest teenagers after stealing candy from local business
Wichita Police have arrested several teenagers for theft after they were caught on camera earlier this week stealing candy from a small business in Delano.
Karl-Anthony Towns sees Knicks lessons in boxing's sweet science
Knicks star Karl-Anthony Towns explains how boxing translates to basketball and why he expects a hungry Canelo Alvarez against Christian M'billi.
Vibe-Coded Browser Ports Of Games Work Perfectly, Unfortunately
Call of Duty: Black Ops, Halo: CE, Grand Theft Auto: Vice City, Skate 3 and many more titles have been decompiled and ported to web browsers overnight
Task force ditches Wyoming-run health insurance plan idea, mulls unorthodox service models
by Katie Klingsporn, WyoFile A legislative task force studying health insurance affordability in Wyoming has declined to advance a proposal to create a
Trump announces diesel fuel deal with Russia
President Donald Trump said Friday that he and Russian President Vladimir Putin agreed to a deal to supply the United States with Russian diesel fuel. Diesel prices remain a significant issue ahead of the 2026 midterm elections amid the war in Iran. Trump administration officials were previously working on freeing up Russian diesel, which had […]
Live Nation Entertainment prices $730M and €600M senior notes due 2032, nets blended 5.89% via swaps
Live Nation Entertainment priced $730,000,000 of 7.125% senior notes and €600,000,000 of 6.125% senior notes due 2032.Key Highlights:Original SEC Filing: Live Nation Entertainment, Inc. [ LYV ] - 8-K - Oct. 09, 2026This is an AI-powered summary. It may contain inaccuracies. Consider verifying impor…
Billi Hunt named Iowa State vice president for external relations
Billi Hunt, executive director of America’s Cultivation Corridor since 2018, has been named Iowa State University’s vice president for external relations, pending approval by the Iowa Board of Regents. Hunt, an Iowa State alumna, will begin her new role Oct. 12. Hunt has more than 25 years of experience in government affairs, strategic partnerships, communications,…
Mark Andrews on track to play in Week 5
Ravens TE Mark Andrews not on injury report after three full practices
Trump announces diesel deal with Russia in bid to lower prices
The amount is small compared with U.S. demand, but the deal aligns the U.S. with Russia and against Ukraine’s efforts to bomb Russian refineries.
State Department watchdog probing Kimberly Guilfoyle amid alleged $100,000 demand
The department’s Office of the Inspector General is also investigating the U.S. Embassy in Greece, two people familiar with the probe confirmed to NBC News.
Rashod Bateman should be available for Week 5
Ravens WR Rashod Bateman not on injury report after full practice
Milwaukee County and State of Wisconsin open new “Forensic Science and Protective Medicine Facility”
MILWAUKEE -- The Forensic Science and Protective Medicine Facility is the new home of the Wisconsin Department of Justice's Milwaukee Crime Lab, the
Zay Flowers listed as questionable
Ravens RB Zay Flowers questionable for Week 5 after three limited practices
Rockettes ring in Christmas with a brand-new tap number
The Radio City Rockettes are gearing up to get a kick out of the holiday season!
Lamar Jackson not available for Week 5
Ravens QB Lamar Jackson missed all three practices this week and has been ruled out
Tony Pollard not on injury report for Week 5
Titans RB Tony Pollard should see normal workload after full practice
From family practice to business leadership: Dr. Michael App continues his journey at Davenport
Michael App, M.D., is a lifelong resident of Grand Rapids and a busy man. He runs his own private medical practice, leads the largest network of independent physicians in West Michigan, serves as medical director for Interim Hospice and Home Health Care of West Michigan, and is a student at Davenport University.
Digital detox how-to; artificial intelligence in nursing; when to see your doctor about GI issues; plus other stories with Vanderbilt Health sources
Prevention interviewed Beth Malow, MD, Professor of Neurology and Pediatrics in the Vanderbilt Sleep Division, about a study that found insomnia is linked with a 26% higher risk of stroke and 28% higher odds of hospital admission. William Schaffner, MD, Professor of Health Policy, was quoted by Parade about the most common COVID symptoms people are experiencing right now, HealthLeaders interviewed Deonna Taylor, PhD, ACMP, RN, Vice President and Chief Nursing Officer, Adult Ambulatory Nursing, about how artificial intelligence will affect nursing practice. The Wall Street Journal interviewed Joseph Schlesinger, MD, Professor of Anesthesiology Critical Care Medicine, for a story about ICU alarms keeping patients from getting sleep and creating alarm fatigue for nurses. Cathy Eng, MD, Executive Director of the Young Adult Cancers Program was interviewed by the The New York Times about GI symptoms that patients should not ignore. Heather Jackson, PhD, APRN, Administrative Director, Advanced Practice, was interviewed by Fox17 about nurse practitioner roles becoming the fastest growing job in the next 10 years. Prevention interviewed Jonah Garry, MD, Assistant Professor of Medicine, Division of Cardiovascular Medicine, for stories about how sleep impacts your heart health and how to do a digital detox.
R&S Holdings Acquires Residential Addiction Treatment Operator Innovo Detox
R&S Holdings, a behavioral health organization that offers addiction treatment and behavioral health services through its subsidiaries, has added a
R&S Holdings Acquires Residential Addiction Treatment Operator Innovo Detox
R&S Holdings, a behavioral health organization that offers addiction treatment and behavioral health services through its subsidiaries, has added a
How Bishop Budde navigates politics in her preaching
So often we become fixated on how our spiritual leaders are navigating political, personal and public matters that we forget we have our own challenges in prayer.
Baptist Health buys Coral Gables office building for $39M as region’s health care heavyweights compete for space
Baptist Health South Florida picked up a Coral Gables office building for $39 million, the latest booster shot to its regional growth. The health care system bought the property at 2855 Le Jeune Road from City National Bank, in a deal that pencils out to $321 per square foot, according to records and real estate database Vizzda. The bank sold the four-story building after it leased 145,000 square feet for its headquarters at 2701 South Le Jeune Road, also in Coral Gables. The space consolidated staff members working in its former Coral Gables building, as well as in Brickell and […]
Questionable tag for Keenan Allen
Colts WR Keenan Allen questionable despite full practice Friday
Trump Says He Will Import Russian Diesel Fuel Amid High Prices
President Trump said Russia had agreed to ship potentially millions of tons of diesel fuel in the coming months. But Russia has an ongoing ban on exporting diesel.
Sports Equipment Playing Sports
Ever feel embarrassed when you don’t know how to do something new? Instead of taking risks or putting others in harm’s way, learn how to make safe choices so everyone can have fun together.
Cuyahoga County asks voters to approve Health and Human Services levy increase
This November, the Cuyahoga County Department of Health and Human Services is asking voters to approve an increase to its levy to help continue funding essential services.
Rico Dowdle listed as questionable for Week 5
Steelers RB Rico Dowdle questionable after three straight limited practices
Skydance TV: George Cheeks’ Evolution & JB Perrette’s Linear-DTC Job
An analysis of George Cheeks’ evolution from "the business guy" to Chief Content Officer of Skydance TV and JB Perrette’s linear-streaming job bundle.
Netflix’s Summer of Bummer
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Today, I’ve got a guest post from longtime friend of the newsletter, Brandon Katz. I’ve been trying to find time all summer to look at Netflix’s straight-to-streaming film slate, but between a pre-planned trip and Nielsen moving up their streaming data timeline, I’ve been swamped. So I reached out to Brandon, one of my favorite fellow analysts, to write about it. And I feel like he captured the tone and data focus of the newsletter perfectly. You can connect with Brandon on LinkedIn and Twitter. Enjoy! Don’t worry, folks. You’re in safe hands with me. To ease any anxieties about an interloper in ESG’s domain, I’ll start by stealing one of his best framing devices: headlines. Box office flops are covered in the same way the Teenage Mutant Ninja Turtles eye pizza: with cartoonish insatiability. I would know. I’m a former reporter who wrote nearly identical headlines: Yet, intentionally or not, streaming misses get treated with kids gloves, filtered through a rosy lens: In the last six years, U.S. streaming viewership has become nearly as transparent as the box office, but the data often arrives weeks later, in a number of less intuitive metrics, and with nary an official budget to be found. This plays into the Wall Street-whispering narratives major streamers have been cultivating for years. They get a pass in a way that theatrical studios simply don’t. Subscribe Netflix’s Summer Slate Not a single Netflix original film released between May and August this year opened above 20 million U.S. TV hours, per Nielsen. That benchmark usually serves as the EntStrategyGuy’s floor for a streaming hit on Netflix. None of these films enjoyed a hit-cementing single week of 20-plus million hours during their runs. Netflix’s two best films were true crime docs, Maternal Instinct (16.5 million hours) and The Crash (19.7 million), the best overall week for a film this summer. Great for most other streamers, but not necessarily what we’re used to seeing from Netflix. For an overly-dramatic comparison, Happy Gilmore 2 opened last summer to around 47 million hours (celebrity cameos, baby!). Zooming out, the picture looks even worse. In 2026, Netflix’s five biggest scripted summer films posted the lowest average (28.6 million hours) and median (28.8 million hours) eight-week viewership totals of the past four years. Now, it’s unrealistic and unfair to expect Netflix to deliver a _KPop Demon Hunters-_sized hit every year. But it’s also not ideal to see the size of their hits shrinking over the last few summers. Let’s quickly run through some of the notable summer misses. Jennifer Lopez and Brett Goldstein’s perfectly fine romcom, Office Romance, fell off the charts after 20 million hours in its first two weeks. Top films usually last for four-plus weeks. Starry titles ideally don’t decay that fast either. Homegrown star Millie Bobby Brown couldn’t prevent the snappy Enola Holmes franchise from diminishing returns. At 14.3 million U.S. hours, the third film posted roughly half of what the first two films did in their first two weeks. What’s on Netflix calculated that per-day global views were down nearly 60% from the second movie. The Whisper Man did okay with more than 36 million hours over its first four weeks. But I expected a little more juice from a film featuring Robert De Niro, Michelle Monaghan, and Adam Scott. Kevin Hart’s Ladies First collected just 11.2 million hours total across two weeks. That’s a big miss for one of Netflix’s go-to stars. Plopping into the same bucket are Sunny Sandler’s Don’t Say Good Luck (10.3 million in two weeks) and John Cena’s Little Brother (17.5 million). Meanwhile, English-language originals Color Book (June 19), In the Hand of Dante (June 24) and Heartstopper Forever (July 17) never sniffed Nielsen’s Top 10 at all, despite needing only 2 to 5 million hours to land in the top ten most weeks. (By my count, eleven English-language scripted original films released between May and August did chart). It’s only fair to mention that Swapped (1-May) posted nearly 42 million U.S. hours over five weeks (the longest Netflix original run this summer) and is currently their eighth most-watched English-language film ever worldwide. Remarkably Bright Creatures (37 million, 4 weeks) and Voicemails for Isabelle (27 million, 4 weeks) weren’t bombs either. Still, overall, I think it’s fair to say this was a quieter summer season than we’re used to seeing from the market-leader. You might not realize that given the language commonly used in public analysis. The Twist Despite the starkly black-and-white tone of the coverage, here’s the twist: when many box office bombs arrive on streaming, their viewership looks a whole lot like many of Netflix’s supposedly successful summer releases. Hmm, where have we heard that one before? Masters of the Universe topped out at $65 million stateside against a $170 million budget_._ I’ll admit, Skeletor ripping sleeveless curls as a gym bro and bodyslamming Adam’s co-workers was funny. But, much to the chagrin of my bank account, my laughter doesn’t launch franchises. Yet the He-Man reboot opened to 19.6 million hours (from a Wednesday five-day opening instead of just one weekend), on par with Hoppers on Disney+ (19.4 million). It put up nearly 47 million hours over its first six weeks, bigger than all of Netflix’s summer releases. Pretty darn healthy and likely to land among the 25 most-watched movies on streaming this year. Sticking with Amazon, The Sheep Detectives just barely broke even at the box office with $133 million worldwide (and only $66 million domestic). I never expected cloven-hooved, cud-chewing mammals to be able to bring me to tears. Yet that’s exactly how I found myself at the end of this surprisingly affecting movie (#NoShame). It was likely the unexpected quality in a family-friendly film that powered its streaming over-performance. Sheep Detectives delivered a solid run for Prime video netting 26.2 million hours! How about franchise IP? Star Wars: The Mandalorian & Grogu had the lowest opening ($81 million) and lowest-grossing Disney-era live-action Star Wars film ($178 million domestic). One day before release, its Heat score (19.8%)—audiences who list their interest as a 7/7—fell behind blockbusters Wicked (21%), Superman (23%), Fantastic Four: First Steps (23%), Michael (23%), Toy Story 5 (26%) and Avatar: Fire and Ash (27%), according to Greenlight Analytics. The urgent enthusiasm just wasn’t there. On streaming, Mando opened to weeks of 12.1 million, 6.1 million and 2.7 million hours (21 million total) over its first three frames. Not the numbers Lucasfilm was hoping for nor the numbers of a streaming hit. But they’re in the same vicinity as some Netflix summer releases with $345 million at the global box office to offset a smidgen of the pain. Final Thoughts So why oh why does this nuance gap exist? Four key reasons: Data Literacy: A “$100 million opening” just makes sense. After decades of box office reporting, even casual movie fans are well-versed in the benchmarks of hits and home runs. There’s an immediate shorthand. But “16.5 million” hours doesn’t land nearly as cleanly. Despite leaps of progress, the streaming ratings era is still in its infancy compared to theatrical. The EntStrategyGuy and I met thanks to a late 2010s group chat of data nerds hungry to find a shred of certainty in nebulous streaming performance. I’m not surprised to see “No. 1 on Netflix” still getting misconstrued out in the wild. Timing: By Friday morning, we have the box office’s Thursday night previews totaled, allowing us to better project the weekend’s expectations. From there, ticket sales are reported daily. By Sunday, the film’s fate is usually finalized, at least in terms of public perception. In streaming, Nielsen recently improved its delay to…two weeks. The medium isn’t forced to contend with instant gratification as harshly. Financials: Theatrical film budgets are a mere Google away. Profit and loss is calculated in the cold and unforgiving naked light of day for all to see. But finding the vast majority of streaming exclusive movie budgets requires the forensic investigation skills of a Criminal Minds detective. Also, it’s very difficult to calculate how much revenue/value a straight-to-streaming films provides a streamer. This is why there are so few stories about streaming original movies “losing X amount of money”. On top of that, marketing budgets are far greater for theatrical movies than streaming exclusive movies, which leads to earlier and better awareness. This then translates to a wider pool of potential interest. Narrative Control: Netflix is the only major streaming service to publish weekly first-hand viewership data and annual engagement reports. Naturally, some headlines borrow their first-hand framing**.** Other streamers benefit from their comparative lack of transparency. They may occasionally announce vague performance platitudes such as Apple TV’s Mayday becoming its “biggest film debut on the platform to date over its first 18 days,” and that it ranked No. 1 with left-handed viewers in its first weekend. (Fine, I made up that second one). But, for the most part, they keep first-hand viewership shrouded in mystery to avoid bad press. Especially for outlets that demand multiple articles per day from their writers, it’s an easy (and understandable) way for some reporters to hit their daily article quota by just repeating what the streamers have told them. TL:DR version: Streaming-exclusive movies are asked to do different things than theatrical movies, but that doesn’t mean they should escape judgment. Both still need to draw enough eyeballs to justify their cost within the proper performance contexts. The more cleanly we can inject a little nuance into streaming analysis, the better we’ll understand the audience and content trends that drive this industry. And that’s what all of this is really about: knowing what audiences actually want! Brandon Katz is the Director of Insights & Content Strategy at Greenlight Analytics where he focuses on evaluating the ever-fluid media landscape to unearth understanding, opportunity and value. Greenlight Analytics is the entertainment intelligence consulting company redefining how Hollywood finds, understands, and activates audiences. Prior to joining Greenlight Analytics, he served as the senior entertainment industry strategist at Parrot Analytics, and as a full-time entertainment industry reporter covering the Xs and Os of Hollywood, most notably with TheWrap and the Observer.
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