SCROLL NEWS / DISCOVERY
Search headlines
Find the stories shaping the conversation.
Results for " campaign " 3,749 found 🔀 AI-powered Shuffle
Campaign season boosts business for Tallahassee print shop
As campaign season ramps up ahead of Florida’s primary election, one Tallahassee print shop said candidates’ spending is providing an economic boost for local businesses.
‘Blessed’: Frederick Haynes, pastor and candidate, on his politics, faith and health
WASHINGTON (RNS) — ‘The church has been so supportive that, I mean, they've been more excited about my campaign than I have,’ Haynes said of his historically Black Dallas megachurch.
Dolphin Entertainment Subsidiaries Powered High-Profile Campaigns at San Diego Comic-Con 2026
The Agency Collective Executed Publicity, Experiential Marketing and Digital Campaigns for Major Film Releases, Television Franchises and Leading Fan-First Consumer Brands MIAMI, FL / ACCESS Newswire / July 28, 2026 / Dolphin Entertainment, Inc. (NASDAQ:DLPN) ...
The issue that put Abdul El-Sayed on offense debating Haley Stevens
Abdul El-Sayed and Haley Stevens clashed over campaign finance and experience in a key Democratic Senate debate.
Did Griswold play politics on Marx complaint?
Victor Marx won the Republican gubernatorial nomination last month by fewer than 2,500 votes. Thirty-nine days earlier, Secretary of State Jena Griswold’s Elections Division found campaign finance complaints against Marx legally sufficient to pursue. Marx, it now alleges, accepted at least $78,000 above Colorado’s donation limits. But it didn’t investigate until weeks after he’d won. […]
Sports betting industry spending on US midterm elections surpasses $72 million
DraftKings, FanDuel and other online sports betting companies have ramped up election spending on the U.S. midterms to at least $72 million so far, the latest campaign election data shows, as prediction markets like Kalshi and Polymarket bring fresh scrutiny — and competition — to online betting.
Unlikely duo seeks ban on using campaign funds to fight sexual harassment claims
Reps. Ro Khanna (D-California) and Anna Paulina Luna (R-Florida) have teamed up on new legislation in response to a spate of scandals.
Zac Taylor’s New Mindset Could Define the Bengals’ 2026 Season
Trading post-Super Bowl pressure for infectious optimism, Taylor aims to unleash Joe Burrow and a revamped roster by embracing the high-stakes thrill of a pivotal campaign.
NC political campaigns ramp up with 99 days until midterms
Though the U.S. Senate race between Roy Cooper and Michael Whatley has attracted the most attention, down-ballot contests could have significant implications for the state and nation.
Fall Coaches Kick-Off 2026-2027 Season on Fall Sports Media Day
Wheeling, W. Va. - Since the Wheeling Men's Golf team finished up NCAA DII National Championship play in May, the Wheeling University Athletic Department has been preparing for the start of the 2026-2027 season. Monday would serve as the unofficial kickoff of the 26-27 campaign, when all the Wheeling Fall Sports Coaches came together for the second annual Fall Sports Media Day. Each of Wheeling's 10 fall sports programs were represented by their seven head coaches, as they previewed the action to come this season.
Xbox Outage Locks Players out of Games and Accounts for Over 12 Hours
Following a similar story relating to PlayStation Account server errors just a few days prior, on the launch of the Marvel Tōkon: Fighting Souls beta, Xbox has seemingly run into issues during the advanced access launch of Halo: Campaign Evolved. The resulting Xbox outage has resulted in gamers...
Every child guaranteed health care under new proposal
MediKids represents boost for children The decades-long march toward providing health care for every child in America received a major boost with the
5-MATCH START
The format of the season and the league campaign will change this year. It is not a landmark change like the unprecedented interruption for the winter World Cup in Qatar in November 2022, but it is ne...
Buffalo Bills Unveil New Nickey City Jerseys
Silver-gray threads meet a bold blue helmet in this long-awaited "Nickel City" reveal, featuring a minimalist logo design and glossy accents built for Buffalo’s upcoming campaign.
Top Pelosi aide will become Connie Chan’s campaign spokesperson
Ian Krager will join Chan’s campaign Aug. 1 as director of communications. He will return to Nancy Pelosi’s office after the November election to help her wind down her House career.
Fit For a Spartan: Win a 1:18 Replica of a Special Halo-Inspired Ride
To celebrate the global launch of Halo: Campaign Evolved, Halo and Automobili Lamborghini have joined forces to create the Lamborghini Urus SE Master Chief 117 Edition.
Halo: Campaign Evolved glitch makes its hardest Xbox achievements super easy
Halo: Campaign Evolved's LASO and Remixed Xbox achievements are currently ridiculously easy to unlock, thanks to a glitch that lets you turn down difficulty.
Halo: Campaign Evolved Legendary Ending Teases A Halo 2 Remake Is On The Way
*Minor Spoiler Warning*
Darline Graham Joined the Senate and Began Her Campaign All Before Burying Her Brother Lindsey
Appointed to finish late brother Lindsey Graham’s term, the South Carolina senator now faces a competitive primary to keep the seat.
Money in Ann Arbor politics: Where does it come from, and where does it go?
Pre-election campaign finance statements for candidates of the Aug. 4 Ann Arbor mayoral and City Council primaries were due Friday. The statements report all campaign contributions and expenditures — from five-figure donations, to a $3.99 purchase of water made by mayoral candidate Yousef Rabhi’s campaign. Collectively, candidates for mayor and City Council have raised more […]
This Week’s Japanese Game Releases: Halo: Campaign Evolved, Village in the Shade, more
Halo: Campaign Evolved for PlayStation 5, Xbox Series, and PC, and Village in the Shade for PlayStation 5, Switch 2, Switch, and PC are the highlights of this week’s Japanese video game relea…
Ex-economic committee member, small business owner Gupta running for Pleasanton City Council District 3
Pleasanton resident and business advocate Reena Gupta launched her campaign for the City Council District 3 seat a bit differently than typical candidates.
Greg Abbott is outraising Gina Hinojosa
There is a $19 million difference between the amounts their campaigns raised in the second quarter this year.
Colorado Politics Calendar July 27-Aug. 2
CoPo’s weekly political calendar will help you find political and public-policy events throughout Colorado. It includes candidate and issue campaign events, public policy meetings, court hearings, state and local party conventions, assemblies, debates, rallies, parades, speaking engagements, traveling dignitary appearances, water meetings, book signings, county commission hearings, city council meetings and more. As a subscriber, […]
PRE-SEASON TOUR 2026: THE ROSSONERI CALLED UP
After their match in Scotland against Celtic, the Rossoneri are due to head off for the 2026 Pre-Season Tour. They will prepare for another demanding campaign with two high-profile friendlies: Wednesd...
Political consultant Clint Reilly built a lasting legacy
Clint Reilly helped elect a who's who of California Democrats and trained generations of political consultants. He was a genius in the business of campaigns.
Scotland's 3x3 wheelchair basketball teams kick-off with wins
Scotland men and women made a dream start to their respective 3x3 wheelchair basketball campaigns with an impressive victory. The men defeated South Africa 15-9 while the women breezed to a 16-1 win over Nigeria in the first of three group games. The women's 3x3 basketball team, though, endured a trickier day on court, but ended on a high, picking up their first victory of the Commonwealth Games against Singapore.
‘Mind Your Business’—Neymar Hits Back at Critics of Post-World Cup Controversy
Neymar hasn’t played since the end of Brazil’s 2026 World Cup campaign.
MeToo Part Deux Is Coming to US Politics
In the little more than two weeks since Graham Platner was forced to halt his Senate campaign in Maine, his career in tatters after a rape allegation, the Democratic Party has been trying to move on and forget about the oysterman’s problematic candidacy.
Democrats in Maine gather to replace Graham Platner in the race against Susan Collins
Democrats are hoping to move past Platner's scandal-plagued campaign as they look to unseat Republican incumbent Susan Collins. The apparent front-runner is former Maine Senate President Troy Jackson.
Andy Burnham and the rise of ‘aura farming’ in politics
Is “aura farming” the new political superpower? There are some days in TV news when you find yourself standing in the middle of a farm, surrounded by baby goats, trying to explain internet slang. Subscribe This was one of those days. There I was, in wellies, trying to unpack aura farming - a Gen Z term for carefully cultivating your image online so that you look effortlessly cool, authentic and charismatic. The trick, apparently, is that it can’t look like you’re trying too hard. Which, I’ll admit, felt slightly ironic as we filmed an entire report on a farm purely because the word farming is in the title. ‘Shaped by algorithms’ Whether you like it or not, politics increasingly feels like it’s being shaped by algorithms as much as manifestos. Take Andy Burnham. Since arriving at Number 10, he’s been impossible to miss online. One minute he’s out for a casual jog with Mo Farah. Next he’s announcing policy alongside TikTok high priestess Bus Aunty. His social media paints a very deliberate picture: less polished Westminster operator, more bloke from the North who just happens to be running the country. It’s not accidental. Burnham’s “King of the North”, New Order-loving persona has become part of a carefully constructed political brand. Authenticity is now something politicians work incredibly hard to make look effortless. But Burnham isn’t inventing this playbook. Like so many of us doomscrolling on an evening, he’s been influenced online. The digital strategy of New York Mayor Zohran Mamdani, pictured above right, has become a case study in viral political communication, and some of the people behind that campaign have recently been advising the Labour Party in Britain. Their message is simple: if you want to reach younger voters, you need to show up where they already spend their time. Embracing content creators And increasingly, that doesn’t mean traditional news interviews (awkward). It means speaking to content creators like Max from The Career Ladder, whose channels reach around 20 million followers worldwide. His interview with Burnham, pictured below, was posted almost immediately after he became Prime Minister. What struck me wasn’t just the audience size, but something Max told me afterwards: many people in the comments said they’d discovered Britain had a new Prime Minister through his interview. Think about that for a moment. Not through rolling news. Not through newspapers. Through a creator they were already following while scrolling. Share That’s a profound shift in how political information reaches people, one that’s been gathering momentum for some time. It also explains why politicians are embracing content creators and spending millions on digital marketing. Of course, this isn’t unique to one party. ‘Personality before policy’ In many ways, the right were quicker off the mark in building their aura online. Donald Trump built much of his political identity on social media. Nigel Farage remains one of Britain’s strongest political performers on TikTok. Politicians across the spectrum now understand that personality often reaches people before policy does. During a six-week UK general election campaign alone, overall digital ad spending routinely tops £11m. Share Channel 4 News Former Number 10 social media adviser Andrew Wong put it well when he told me that “vibes” can help someone get noticed, but they only work if they’re rooted in a genuine personality. Force it, and audiences spot it instantly. The bigger question is whether internet charisma can backfire on you - especially when you’re Prime Minister. Because behind Burnham’s carefully curated videos is a veteran politician with decades of Westminster experience. The spontaneity is produced. While the authenticity may be genuine, it’s managed. That’s not necessarily a criticism. It’s simply the reality of modern political communication. Aura farming alone is not enough to harvest change. But in the age of algorithms, winning attention may be the first battle. Subscribe Share Channel 4 News Leave a comment
Election board allows money-out-of-politics initiative to move forward
The Michigan Board of State Canvassers has determined the "Michiganders for Money Out of Politics" campaign to ban some companies from making political donations has gathered just enough signatures from registered voters to move ahead.
Science Central seeks $150K to bring back iconic high-rail bike
Science Central is working to bring back one of its most recognized attractions — the high-rail bike — with a fundraising campaign aimed at installing a new, updated version of the ride.
Bronin campaign, Iran war votes, TPS holders: CT politics news
Plus: Work stacks up for Congress post-recess, a report condemns "extorded compliance," and CT puts $10M towards rural infrastructure.
Primary voters rejected big money in politics
While we’re in an election campaign lull between now and Labor Day, we have time to consider the impact of $102 million in campaign contributions in the primary. In the general election, more money will fill candidate campaign coffers, and from the looks of things, ballot initiatives will get plenty of attention as well. The […]
Political attack bombshell rocks Tallahassee city commission races
A political sneak attack has led Jeremy Matlow's campaign manager to resign and has City Commission candidate Talethia Edwards explaining body camera video of her challenging police.
Rice materials science triumphs with pair of Telly Awards
Rice is a double winner in the 47th annual Telly Awards, which honor excellence in video and television. The university won a silver Telly in the Education and Discovery category for a social media series titled “Discovering Materials Science and Engineering: Engineering Solutions for a Changing World,” which followed freshmen as they were introduced to how materials shape the world in a materials science and nanoengineering course of the same name. Additionally, Rice won a bronze Telly in the Educational Institution category for a nonbroadcast campaign titled “RAMI Undergraduate Research Fellows at Rice University,” which showcases cutting-edge undergraduate research.
Democrats, Hinson campaign clash over health care record in Iowa's race for U.S. Senate
Health care took center stage Thursday in Iowa's U.S. Senate race as Iowa Democrats criticized U.S. Rep. Ashley Hinson's voting record.The Iowa Democratic Party
New warnings that Russian operatives are targeting the emails of US nuclear scientists and defense contractors
A group of Russian hackers has spent the last year targeting nuclear scientists, defense contractors, and government employees in a cyber-espionage campaign, according to private-sector researchers and warnings from spy agencies released Thursday.
Democratic Voters Keep Defying the Party Establishment
The House Democratic campaign arm has stepped up its interventions in high-profile contested primaries. But this week, it suffered its third primary defeat in two months.
Amish Shah wins Democratic congressional primary in Arizona, a blow to the party establishment
Shah won the Democratic primary Wednesday in a hotly contested congressional district in Arizona, delivering another defeat to the Democratic Congressional Campaign Committee, which backed a rival, as more voters reject the preferences of party leaders in Washington.
People paid big money for Halo: Campaign Evolved's early access on Xbox and they aren't getting it
Reports are coming in of people unable to play Halo: Campaign Evolved's early access via its Premium Edition or Premium Edition Upgrade on the Xbox, but the developers are on the case to fix it
Colorado’s primary proved in this political climate money doesn’t buy electoral happiness
To catch you up, campaign committees from this 2026 election cycle already collected and shoveled out a lot of cash: $102.64 million. That’s contributions in all forms — dollars, in kind, loans, etc. — from December 2024 to now. Total expenditures just for advertising amount to $32.94 million. More to come for the general election. […]
Dem supported 'Green New Deal' after receiving nearly $60k from energy groups, now wants Congressional seat
Democrat Sean McCann's energy contributions from DTE Energy resurface as he campaigns to unseat Rep. Bill Huizenga in Michigan's 4th district.
Georgia: Journalist jailed and comedian attacked for political satire
Reacting to the 14-day jailing of journalist Vakho Sanaia over his satirical Facebook posts and a reported assault on comedian Onise Okriashvili following a smear campaign in pro-government media prompted by a joke he had made, Denis Krivosheev, Amnesty International’s Eastern Europe and Central Asia Deputy Regional Director, said: “Beating up and imprisoning government critics […]
Halo Support 'Investigating' Issues With Premium Upgrade For Campaign Evolved
It launched with problems across Xbox and PC
State board to look at MI Money Out of Politics signatures
A bipartisan state elections board meets Friday to decide if the campaign to ban political committees linked to utilities and public contractors has gathered enough signatures to qualify for the November ballot.
Halo: Campaign Evolved Comparison Shows Difference Between Xbox Series X And Series S
How the Xbox versions stack up
The ‘Halo: Campaign Evolved’ Metacritic Review Score Is In
The Metacritic score for Halo: Campaign Evolved is in, with the most reviews coming in for the PS5 version of the game.
With bombing campaign unlikely to change Iran’s posture according to US intel, Trump faces limited options
Two weeks into a renewed bombing campaign against Iran, with US forces taking casualties and allies wary of the conflict escalating further, President Donald Trump insists that Iran is “desperate” to find an end to wave after wave of US attacks.
Maxwell: Dear Lord, protect us from politicians who politick in your name
Maxwell: God on her side? An Orange County school board candidate who has waged campaigns to ban books and end pride celebrations says that, if she wins, it will show that ‘God always gets the victory’
National Democratic PAC announces $17M fall ad buy targeting Ashley Hinson
The campaign ad buy, scheduled for fall, will focus on U.S. Rep. Ashley Hinson's votes related to tariffs, the Iran war and Medicaid cuts.
Vermont political candidates are flouting campaign finance laws, report finds
Vermont law requires candidates for state, county and municipal offices to disclose the sources of their campaign contributions, but a new report finds that 20% of candidates running this year haven't filed reports.
Early Access Begins Today
If you pre-ordered the Halo: Campaign Evolved Digital Premium Edition or Collector’s Bundle, you can enjoy early-access play in both solo and four-player cross-play co-op starting today!
Democrats try to harness data center backlash that's dividing rural Republicans in places like Texas
Gina Hinojosa, the Democratic nominee for Texas governor, is focusing on data centers as a key issue in her campaign against Republican Gov. Greg Abbott
Amish Shah Wins Democratic Primary in Swing Arizona House District
Dr. Amish Shah, who beat the choice of the party’s House campaign arm, will face Jay Feely, a Republican, in a battleground district that covers parts of Phoenix.
📋 Inter and Cruzeiro named to resume their Brasileirão campaign
Inter and Cruzeiro have announced their lineups for this Wednesday’s (22) Brasileirão clash.The match is part of the 19th round of the league and will take place at Beira-Rio Stadium in Porto Alegr...
Bruce Blakeman faces backlash for AI political ads in race for NY governor; Hochul calls it 'lying'
Bruce Blakeman, the current Nassau County executive, says the AI-generated ads are humorous, but a spokesman for Kathy Hochul's campaign calls it "straight up lying."
Building Markets to Ring Nasdaq Closing Bell, Celebrating The Power of Small Businesses and Campaign to Transform Lives
Building Markets, a global nonprofit that empowers small businesses in vulnerable communities, will ring the Nasdaq Closing Bell in Times Square on Friday, July 24, celebrating the extraordinary potential of entrepreneurs to create jobs, strengthen families, and transform communities.
Democrat Phil Weiser names Jeffco Commissioner Lesley Dahlkemper as his gubernatorial running mate
Colorado Attorney General Phil Weiser, the Democratic nominee for governor, on Wednesday named Jefferson County Commissioner Lesley Dahlkemper to be his lieutenant governor running mate in the general election. Weiser, who is facing Republican nominee Victor Marx for the seat held by term-limited Democratic Gov. Jared Polis, announced his pick at a news conference at […]
What New Jersey’s disclosure says – and doesn’t say
New Jersey Gov. Mikie Sherrill’s disclosure Wednesday that a software glitch caused her state to mistakenly add 6,600 non-citizens to its voter rolls — and that about 400 of them improperly voted in recent years — has given Republicans something to grab onto in their long-running campaign against non-citizen voting.
Clint Reilly, influential California political consultant, dies at 79
Reilly ran successful campaigns for California's most recognizable politicians, including Dianne Feinstein, Barbara Boxer and Nancy Pelosi. He later turned his attention to real estate and local media
Messy primaries plague both major political parties, causing chaos and confusion in the midterms
As midterm campaigning heats up, both major political parties face unexpected challenges
Messy primaries plague both major political parties, causing chaos and confusion in the midterms
As midterm campaigning heats up, both major political parties face unexpected challenges.
American scientists see prosecutions as part of federal campaign against them
Federal officials charged two virologists they stopped en route from an African disease outbreak with violating import rules. But scientists tell KFF Health News the inactivated samples they carried posed no threat to the public, and they characterize the arrests as part of a government harassment campaign.
How Troy Jackson went from an anti-abortion Republican to the Democrats’ hope for defeating Susan Collins
Troy Jackson is on the verge of replacing Graham Platner as the Democratic nominee for Senate in Maine after harnessing the enthusiasm of former Platner supporters who were galvanized by the oyster farmer’s insurgent campaign.
Police Dismantle Kratos Phishing Kit Built to Steal Microsoft 365 Sessions and Bypass MFA
Authorities seize 200 Kratos servers and arrest its alleged developer and operator; investigators estimate 15,000 campaigns ran monthly.
Political analyst on candidates in special GOP primary election for US Senate
FOX Carolina's Justin Dougherty speaks with political analyst Nate Luepp on campaign challenges for many candidates.
Clint Reilly, influential SF political strategist and San Francisco Examiner owner, dies at 79
For decades, Clint Reilly was one of the most influential figures operating behind the scenes of Bay Area politics, managing campaigns for Nancy Pelosi, Barbara Boxer and Dianne Feinstein, advising candidates and helping professionalize a political consulting industry that would grow into a year-round enterprise. He died Sunday at 79.
CONTRIBUTOR'S VIEW - Dick Yarbrough: Who can argue politics with a mouthful of barbecue?
Columnist Dick Yarbrough spotlights Builders Movement’s "Builders BBQ," a summer campaign using cookouts and shared meals to bring politically divided Americans...
Coming to XBOX Game Pass: Halo: Campaign Evolved, Beast of Reincarnation, and More
Suit up Spartans, it’s time to jump into Halo: Campaign Evolved (plus a whole bunch of other games). We’ve got more coming into Premium, some Day One with XBOX Game Pass games, and more. Let’s get to it!
Pritzker spends over $12 million on national politics
Illinois Governor JB Pritzker has spent over $12 million on national PACs and campaigns in 20 other states, raising questions about his priorities.
Democratic candidates discuss inclusive politics, bumpy primary campaign
The forum took place with just three weeks to go before the primary election and following a massive shakeup in the race last week.
DEED brings ‘Choose Minnesota’ small-business roundtable to Duluth
The discussion is part of the “Choose Minnesota” campaign, which aims to encourage Minnesotans to shop local.
Dodgers vs. Phillies game chat
Dodgers return to a park they last visited during that historic 2025 postseason campaign. Monday’s game info
UFC Freedom 250 Fails to Knock Out The Ratings
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) If UFC fans wanted one image to say, “Hey, Paramount+ is crushing it with their UFC rights deal,” I could provide that image. Here it is: (Reminder: this is my creation of the Nielsen Top 30, since Nielsen doesn’t combine the lists or include sports. I take all three lists and combine them. Some streaming TV shows probably have higher ratings than many of the films on this list.) Look at that! UFC Freedom 250 is number one! It topped the Nielsen “Top 30” list for shows and films that made the top ten the week of 15-June. So if you’re a UFC fan or supporter of Paramount+, that’s the good news for you this week. This program topped the ratings charts for one week. Everything else is bad news, or at least a huge caveat to that story, which I’ll explain today in the first part of this week’s Streaming Ratings Report—for the weeks of 8-June and 15-June—which is a double issue since I’ve been writing on a bunch of topics recently. UFC Freedom 250 is one of the biggest streaming events of the year, and super relevant to Paramount+’s strategy, so it merited its own article. Let’s dive in! (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of June 8th to June 21st 2026. You can find a link to my terminology here.) Subscribe Check Out My Interview on UFC 250 at MMA Draw After you read this article, if you want even more thoughts on UFC and Paramount-Skydance/Paramount+, I did a written interview with MMA Draw. They asked me to answer some questions about UFC Freedom 250, and I was happy to chat with them. Find it here: [ The MMA Draw Newsletter Did Paramount really overpay for the UFC? What the data tells us so far If you know the history of American television, you also know that combat sports is often a leading indicator of the future… Read more a day ago · 10 likes · 1 comment · Nate Wilcox and Zach Arnold ](https://www.themmadraw.com/p/did-paramount-really-overpay-for?utm_source=substack&utm_campaign=post_embed&utm_medium=web) I never thought I’d need a combat sports newsletter in my life, but the good folks at MMA Draw publish an excellent one on UFC, MMA, pro wrestling, boxing and more, analyzing both the sports themselves and the politics, economics and antitrust issues that impact them. Check the article and their newsletter out! Paramount+ Has Its Best Sporting Event of All Time…But Was It Worth It? Before we look at the UFC Freedom 250 data in particular, let’s talk about what we can’t say. Namely, let’s start with the lack of comparisons. First off, I’d love to put a chart out comparing this fight to past UFC fights on Paramount+…but we don’t have the data. This is the first time we’ve gotten Nielsen data about a Paramount+ UFC fight. As far as I can tell, Paramount provided data for the first fight, but it was a proprietary datecdote (saying it had “an average minute audience” of 5 million “views”) and then, for two fights, we got the linear viewership numbers when they aired on CBS, but no streaming data. Everything else was crickets. We also can’t compare this fight to other fights/combat sports on streaming, in particular the MMA and boxing, because Netflix also didn’t use Nielsen to track those events, opting for TVision and VideoAmp, respectively. (This isn’t Paramount’s fault, but does still suck.) We also can’t compare to UFC’s fights that used to be on ESPN+, since we don’t have any data for that, plus Disney+ didn’t have marquee fights. The comparisons would not be apples-to-apples. Can we compare to past Pay-Per-View fights? Absolutely not. The comparisons would absolutely NOT be apples-to-apples. That didn’t stop Paramount+, though, who bragged that their UFC events have reached drastically more people than past PPV fights. Duh. Sorry, but I gotta make this point again. A basic tenet of economics is that the cheaper something becomes, the more people consume or buy it. That’s Econ 101. (Sometimes pundits call things “Econ 101” that are actually like Econ 210 or even PhD-level economics, but no, this is really like first or second class basic economics.) Yet I still see one analytics firm consistently say that more people watch films on streaming than PVOD proves streaming which means that the streaming window is more valuable than the PVOD window. No, it’s not! Same thing here. Pay-Per-View events back in the day could be really, really, really expensive! So whole groups of people pitched in to buy them. That increased the perceived value of, say, the Mike Tyson fight. Or a UFC numbered event. So yes, the fact that Paramount+ makes numbered UFC fights essentially “free” if you’re already a Paramount+ member means consumption will go up. Obviously. Same for Netflix and their boxing matches. They’re talking about fights that used to cost consumers, in some cases, $50 in 1996…which is over $100 in today’s dollars. Over 1.6 million people paid that to watch the Tyson-Holyfield fight! Again, streaming is essentially “free”. Or $10 to $20, depending on what streamer we’re talking about and what tier you’re on. No wonder more people are “watching”. (Plus, Nielsen’s out-of-home viewing also helps these numbers.) UFC Freedom 250 Did Well…But I Have A Lot of Worries So what can we compare the fights to? Well, the good news is Nielsen put out that the fight averaged 7.0 million viewers for UFC Freedom 250, which is a solid number for a fight. We also know the length, at roughly 4 and a half hours. (I saw different run times, but this seems to be the consensus considering it started at 8 pm, had a delay and then finished after midnight on the East Coast. If you assume a shorter run time, then yes, the total hours viewed would go down.) That means I have the two numbers needed to add this to my Nielsen database. And then…I can compare this viewership to the NFL: And, uh, not great. But also within striking distance, mainly because the runtime for this event was so long. I’d also add that this event had viewership equal to a regular season NFL game on streaming, but if anything, it was more comparable to an NFL playoff or Super Bowl-esque event. And you can compare viewership to the top football games on broadcast, cable and streaming, and it’s not impressive at all: We can also compare it to other sports that week, including the NBA Finals and start of the World Cup: Again, not great. The NBA generated roughly four times as many average viewers each game for its NBA Finals. The World Cup has similarly big numbers. Also, that’s just a tiny fraction of the 25 most watched sporting events each week. The NBA, NHL and FIFA World Cup had many, many more games racking up hours. We could also compare this to other streaming programs to get an idea of “is this a good investment?” and here is how it ranks compared to other top Paramount+ programs: The worry here? Well, unlike scripted programming, which has rewatchability, older fights/sporting events have very little library value. Very, very few people are rewatching these fights, especially years from now. Paramount has also released datecdotes bragging about their subscriber numbers. Earlier this year, they claimed that the first UFC fight on Paramount+ brought in 1 million subscribers. Then, in their quarterly earnings report, they only ended up with 700K subs. Not great! They claimed they dropped lower-value international subscribers, but that’s why I tend to discount subscriber additions when they’re leaked to the press.1 I expect we may see a bump again for UFC Freedom 250, but I’d caution using subscriber growth so soon after these events to judge the success, since new subs with high churn (see Peacock) aren’t great either. Also, analysts often want to attribute all subscriber growth to their favorite/pet show, and that just doesn’t make sense. The biggest caveat for UFC Freedom 250 and Paramount’s very first UFC marquee event is that these could be high watermarks for the sport. UFC Freedom 250 had an incredible amount of earned media coverage compared to most UFC fights. I mean, it had wall-to-wall national news coverage in the lead up to the event. (The first fight also had a lot of promotion from Paramount since it was first.) Other fights could reach this bar—say the Conor McGregor return to the Octagon—but they’ll be fewer and far between. Was This Deal Worth It? All to ask: is this Paramount deal worth it? In this case, I think the UFC Freedom 250 numbers are more distracting than helpful. This fight did well and compares well to other top sporting events. But we know that the first marquee event was at least a third smaller, if Paramount’s own data is to be believed. And it’s likely the other fights are much, much, much smaller. And then you get to the paycheck that Paramount-Skydance paid. FIFA’s World Cup cost about the same for Fox, but clearly generated multiples more total viewership. (Though it’s only every four years.) The NBA is much more expensive, but until the playoffs, they likely didn’t pay for itself. Even still, Disney, NBCUniversal and Amazon Prime Video likely overpaid. So, in that context, the NBA may be an overpay that makes the UFC look not so bad. But two overpays don’t make an underpay, to paraphrase the old cliché about wrongs and rights. And looking at UFC Freedom 250 as the likely ceiling of MMA on Paramount+, Paramount-Skydance likely paid too much. Share 1 I would love regular reports on subscriber additions by programs, but as is, it’s mostly leaked or rumored in haphazard ways.
AI political ads draw scrutiny in the Tennessee 6th Congressional District race
AI Political Ads in Tennessee's 6th Congressional race raise questions about a state AI Disclosure Law as Johnny Garrett and Van Hilleary use artificial intelligence in campaign videos.
Darline Graham’s Political Views Largely Unknown As She Launches Senate Campaign
Lindsey Graham became his sister’s legal guardian after their parents died when she was 13.
Campaign photo puts Toast on Lenox in political crosshairs
Republican gubernatorial candidate Rick Jackson visited the Atlanta restaurant and posted photos with the co-owner.
New NASA Earth Missions Gear Up to Start Science Flights
The first of six new airborne campaigns will hit the skies this summer.
Amendment 63: New Opportunity: A.14 Atmosphere
The Atmosphere research program is soliciting proposals for data analysis and modeling of NASA supported airborne campaign data. NASA’s Earth Science Division
As Budget Cuts Loom, French Theater Turns Up the Political Heat
This year’s Avignon Festival has transformed into a staging ground for protests, defiant new works and some early 2027 presidential campaigning.
The Wingman
Mark Kelly’s résumé and the goodwill he’s accrued as Gabby Giffords’s spouse have granted him a high level of admiration. Can it translate to excitement for a presidential campaign?
Rich politicians loaning money to their own campaigns puts the average Oklahoman's interests at risk
“Be afraid. Be very afraid” seems like a fitting slogan for Oklahoma elections this year.
2026 ACC Media Day Storylines: SMU Mustangs
Rhett Lashlee discussed Kevin Jennings’ Heisman campaign, his new coordinators, and more at ACC Media Days.
Crowley reenters Wisconsin’s Democratic governor primary
David Crowley has reentered Wisconsin's Democratic primary for governor, two weeks after suspending his campaign, after receiving the endorsement of Gov. Tony Evers.
Which Running Backs Will Outperform Their Fantasy Football ADP?
With the 2026-2027 NFL campaign drawing near, fantasy football managers are eagerly waiting for draft season to begin. And every year, many wonder which running backs are going to be the key to their fantasy team. With that said, there are several halfbacks that are flying under the radar on most draft boards, with many […] The post Which Running Backs Will Outperform Their Fantasy Football ADP? appeared first on The Lead.
Tim Murphy, former U.S. congressman and state senator, dies at 73
Former U.S. Rep. Tim Murphy, a Republican from Upper St. Clair, died Sunday. He was 73. Murphy died at his home from an apparent heart attack, according to ColdSpark, the political consultancy that worked on Murphy’s campaigns. A native of Cleveland, Murphy earned a doctorate in psychology from the University
Boris Nadezhdin faces pressure ahead of Russian election
Russian opposition politician Boris Nadezhdin has been fined for displaying a photo of late Kremlin critic Alexei Navalny. Nadezhdin said authorities are trying to hinder his anti-war campaign.
In tight Senate race, Talarico and Paxton discuss border security during campaign stops in "critically important" South Texas
A pollster and political science professor at Texas A&M's Bush School said that the candidates' visits to South Texas highlight the region's importance this year.
Trump immigration officials seek to mend frayed ties with business as arrests spike
Under new DHS chief Markwayne Mullin, officials met for the first time with trade groups concerned about losing workers to the president’s deportation campaign.
Pols & Politics: Brensley launches write-in bid for Sec. of State following failed Lt. Gov. campaign
Former GOP Lt. Gov. candidate Anne Brensley is launching a write-in campaign for Sec. of State after failing to qualify for the ballot due to falling victim to a signature collection fraud scheme.
Seahawks Get Blunt Jadarian Price Outlook Before Training Camp
The Seattle Seahawks will be counting on Jadarian Price early in the 2026 season, with Zach Charbonnet likely to miss the start of the campaign as he returns from injury. Moreover, Seattle did lose Kenneth Walker III to the Kansas City Chiefs in free agency. Last season for the Notre Dame Fighting Irish, Price played 242 total snaps, leading to a 78.6 overall […] The post Seahawks Get Blunt Jadarian Price Outlook Before Training Camp appeared first on HEAVY.
Abdul El-Sayed backers see 'pick-a-side moment' in Senate primary
U.S. Sen. Bernie Sanders said the campaign fight unfolding in Michigan's Democratic U.S. Senate primary was "democracy versus oligarchy."
Rep. Ralph Norman launches campaign to replace Lindsey Graham in Senate race
President Donald Trump endorsed the late Sen. Lindsey Graham’s sister, Sen. Darline Graham, to run for the Republican nomination in the special primary election.
Florida politics Re-Cap: Voter data, campaign cash and two lawmakers in court
The week brought major courtroom developments for two state lawmakers, a new fundraising milestone in Florida’s U.S. Senate race & another looming legal fight over the Republican primary for governor.
David Crowley reenters battleground Wisconsin’s Democratic governor primary with Gov. Evers’ backing
David Crowley has reentered Wisconsin's Democratic primary for governor, two weeks after suspending his campaign | 1010 WINS
David Crowley reenters battleground Wisconsin’s Democratic governor primary with Gov. Evers’ backing
David Crowley has reentered Wisconsin’s Democratic primary for governor, two weeks after suspending his campaign
So, Are You Getting The Premium Upgrade For Halo: Campaign Evolved?
Launch is just a few days away!
AI’s new political donor class is already outspending Big Tech’s last one
Campaign filings show AI employees donating faster, more heavily, and more in sync than three prior tech-IPO donor classes. Here’s where the money is going.