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Michigan cyclosporiasis outbreak continues to spike, reaching 7,664 cases
Denver Health expands whole blood program to bring life-saving transfusions to patients before hospital arrival
Free summer celebration Saturday at Manatee Lagoon to feature science, stories, activities
WPEC CBS 12 provides local news, weather, sports, traffic and entertainment for West Palm Beach and nearby towns and communities in South Florida including the Palm Beaches and Treasure Coast, serving Stuart, Royal Palm Beach, Fort Pierce, Vero Beach, Port St. Lucie, Okeechobee, Jupiter, Palm Beach Gardens, Wellington, Delray Beach, Boca Raton, Lake Worth, Boynton Beach, Greenacres, Belle Glade, Palm Beach, and Riviera Beach.
Wayne County health officials detect West Nile virus in mosquito population
Bakersfield police, business owners discuss impact of vandalism on local businesses
KBAK CBS 29 and KBFX Fox58 are the news leaders for Bakersfield, California and serves surrounding communities including Oildale, Lamont, Shafter, Wasco, Buttonwillow, Maricopa, Tehachapi, Arvin, California City, Delano, McFarland, Ridgecrest and Taft.
Dallas’ Children’s Health confirms two patients with cyclospora
Comforting news for coffee drinkers concerned about their heart health
Winery owner feared for home and business as 1000-acre 'Little Fire' spread
Research being done in Colorado examines how climate change may reshape disease risk, spread
Metro Detroit business gears up for Gordie Howe Bridge
Health Watch: Teens feel less connected to their parents when they're on their phones, study finds
Officers shoot man allegedly armed near UCI Health in Los Alamitos; condition unknown
West Nile virus found in two mosquito traps in DeKalb County, health officials say
Mosquitoes found in two traps across DeKalb County have tested positive for the West Nile virus, and health officials want residents to stay safe.
Ranking all 191 first-round NFL Draft picks since 2020: Best, worst selections of the decade
Five QBs rank among the top seven first-round selections since 2020, while Caleb Williams lands in the bottom third of our list
Health officials are investigating a rise in Cyclosporiasis cases across multiple states this summer including Maryland
Teacher Feature: IRC middle school science coach grows tech learning for Title I students
The health and environmental benefits of sugar kelp
2026 MLB trade deadline bold predictions: Tigers send Tarik Skubal to NL contender; Yankees, Cubs get busy
Mike Axisa uses his crystal ball to predict the biggest moves (and non-moves) before the Aug. 3 deadline
Norah O'Donnell discusses new podcast focused on women's health
Céline Gounder on cyclospora reporting.
CBS’s Céline Gounder on how the rapid spread of the “diarrhea parasite” is a symptom of Trump’s government cuts—which have stymied access to crucial public health information.
Downtown Sacramento businesses tired of garbage launch volunteer crew to clean up their block
Congressman Crow reveals new info about Aurora ICE detainee conditions; medical advocate sounds alarm on heat & illness
34 cooling towers on Upper East Side tested positive for live Legionella bacteria, health officials say
Thirty-four cooling towers at 33 buildings on the Upper East Side tested positive for live Legionella bacteria, the New York City Health Department announced Tuesday.
Dixon Q. Dern Dead: Desilu, CAA Lawyer Was 97
He also worked for the animation studio UPA, CBS and United Artists Television, and his clients included Bob Hope, Jackie Gleason and The Jackson 5.
Colorado Health Department releases data on the barriers rural communities face regarding healthcare
Mass. lettuce farm says product safe to eat, outbreak has impacted business
Saint Paul College to host community conference on kids, smartphones, and mental health
Health officials believe source of deadly NYC Legionnaires' outbreak has been eliminated
First measles case in more than 10 years confirmed in Delaware, health officials say
Burglars hit Corona collectable card business
UFC Freedom 250 Fails to Knock Out The Ratings
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) If UFC fans wanted one image to say, “Hey, Paramount+ is crushing it with their UFC rights deal,” I could provide that image. Here it is: (Reminder: this is my creation of the Nielsen Top 30, since Nielsen doesn’t combine the lists or include sports. I take all three lists and combine them. Some streaming TV shows probably have higher ratings than many of the films on this list.) Look at that! UFC Freedom 250 is number one! It topped the Nielsen “Top 30” list for shows and films that made the top ten the week of 15-June. So if you’re a UFC fan or supporter of Paramount+, that’s the good news for you this week. This program topped the ratings charts for one week. Everything else is bad news, or at least a huge caveat to that story, which I’ll explain today in the first part of this week’s Streaming Ratings Report—for the weeks of 8-June and 15-June—which is a double issue since I’ve been writing on a bunch of topics recently. UFC Freedom 250 is one of the biggest streaming events of the year, and super relevant to Paramount+’s strategy, so it merited its own article. Let’s dive in! (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of June 8th to June 21st 2026. You can find a link to my terminology here.) Subscribe Check Out My Interview on UFC 250 at MMA Draw After you read this article, if you want even more thoughts on UFC and Paramount-Skydance/Paramount+, I did a written interview with MMA Draw. They asked me to answer some questions about UFC Freedom 250, and I was happy to chat with them. Find it here: [ The MMA Draw Newsletter Did Paramount really overpay for the UFC? What the data tells us so far If you know the history of American television, you also know that combat sports is often a leading indicator of the future… Read more a day ago · 10 likes · 1 comment · Nate Wilcox and Zach Arnold ](https://www.themmadraw.com/p/did-paramount-really-overpay-for?utm_source=substack&utm_campaign=post_embed&utm_medium=web) I never thought I’d need a combat sports newsletter in my life, but the good folks at MMA Draw publish an excellent one on UFC, MMA, pro wrestling, boxing and more, analyzing both the sports themselves and the politics, economics and antitrust issues that impact them. Check the article and their newsletter out! Paramount+ Has Its Best Sporting Event of All Time…But Was It Worth It? Before we look at the UFC Freedom 250 data in particular, let’s talk about what we can’t say. Namely, let’s start with the lack of comparisons. First off, I’d love to put a chart out comparing this fight to past UFC fights on Paramount+…but we don’t have the data. This is the first time we’ve gotten Nielsen data about a Paramount+ UFC fight. As far as I can tell, Paramount provided data for the first fight, but it was a proprietary datecdote (saying it had “an average minute audience” of 5 million “views”) and then, for two fights, we got the linear viewership numbers when they aired on CBS, but no streaming data. Everything else was crickets. We also can’t compare this fight to other fights/combat sports on streaming, in particular the MMA and boxing, because Netflix also didn’t use Nielsen to track those events, opting for TVision and VideoAmp, respectively. (This isn’t Paramount’s fault, but does still suck.) We also can’t compare to UFC’s fights that used to be on ESPN+, since we don’t have any data for that, plus Disney+ didn’t have marquee fights. The comparisons would not be apples-to-apples. Can we compare to past Pay-Per-View fights? Absolutely not. The comparisons would absolutely NOT be apples-to-apples. That didn’t stop Paramount+, though, who bragged that their UFC events have reached drastically more people than past PPV fights. Duh. Sorry, but I gotta make this point again. A basic tenet of economics is that the cheaper something becomes, the more people consume or buy it. That’s Econ 101. (Sometimes pundits call things “Econ 101” that are actually like Econ 210 or even PhD-level economics, but no, this is really like first or second class basic economics.) Yet I still see one analytics firm consistently say that more people watch films on streaming than PVOD proves streaming which means that the streaming window is more valuable than the PVOD window. No, it’s not! Same thing here. Pay-Per-View events back in the day could be really, really, really expensive! So whole groups of people pitched in to buy them. That increased the perceived value of, say, the Mike Tyson fight. Or a UFC numbered event. So yes, the fact that Paramount+ makes numbered UFC fights essentially “free” if you’re already a Paramount+ member means consumption will go up. Obviously. Same for Netflix and their boxing matches. They’re talking about fights that used to cost consumers, in some cases, $50 in 1996…which is over $100 in today’s dollars. Over 1.6 million people paid that to watch the Tyson-Holyfield fight! Again, streaming is essentially “free”. Or $10 to $20, depending on what streamer we’re talking about and what tier you’re on. No wonder more people are “watching”. (Plus, Nielsen’s out-of-home viewing also helps these numbers.) UFC Freedom 250 Did Well…But I Have A Lot of Worries So what can we compare the fights to? Well, the good news is Nielsen put out that the fight averaged 7.0 million viewers for UFC Freedom 250, which is a solid number for a fight. We also know the length, at roughly 4 and a half hours. (I saw different run times, but this seems to be the consensus considering it started at 8 pm, had a delay and then finished after midnight on the East Coast. If you assume a shorter run time, then yes, the total hours viewed would go down.) That means I have the two numbers needed to add this to my Nielsen database. And then…I can compare this viewership to the NFL: And, uh, not great. But also within striking distance, mainly because the runtime for this event was so long. I’d also add that this event had viewership equal to a regular season NFL game on streaming, but if anything, it was more comparable to an NFL playoff or Super Bowl-esque event. And you can compare viewership to the top football games on broadcast, cable and streaming, and it’s not impressive at all: We can also compare it to other sports that week, including the NBA Finals and start of the World Cup: Again, not great. The NBA generated roughly four times as many average viewers each game for its NBA Finals. The World Cup has similarly big numbers. Also, that’s just a tiny fraction of the 25 most watched sporting events each week. The NBA, NHL and FIFA World Cup had many, many more games racking up hours. We could also compare this to other streaming programs to get an idea of “is this a good investment?” and here is how it ranks compared to other top Paramount+ programs: The worry here? Well, unlike scripted programming, which has rewatchability, older fights/sporting events have very little library value. Very, very few people are rewatching these fights, especially years from now. Paramount has also released datecdotes bragging about their subscriber numbers. Earlier this year, they claimed that the first UFC fight on Paramount+ brought in 1 million subscribers. Then, in their quarterly earnings report, they only ended up with 700K subs. Not great! They claimed they dropped lower-value international subscribers, but that’s why I tend to discount subscriber additions when they’re leaked to the press.1 I expect we may see a bump again for UFC Freedom 250, but I’d caution using subscriber growth so soon after these events to judge the success, since new subs with high churn (see Peacock) aren’t great either. Also, analysts often want to attribute all subscriber growth to their favorite/pet show, and that just doesn’t make sense. The biggest caveat for UFC Freedom 250 and Paramount’s very first UFC marquee event is that these could be high watermarks for the sport. UFC Freedom 250 had an incredible amount of earned media coverage compared to most UFC fights. I mean, it had wall-to-wall national news coverage in the lead up to the event. (The first fight also had a lot of promotion from Paramount since it was first.) Other fights could reach this bar—say the Conor McGregor return to the Octagon—but they’ll be fewer and far between. Was This Deal Worth It? All to ask: is this Paramount deal worth it? In this case, I think the UFC Freedom 250 numbers are more distracting than helpful. This fight did well and compares well to other top sporting events. But we know that the first marquee event was at least a third smaller, if Paramount’s own data is to be believed. And it’s likely the other fights are much, much, much smaller. And then you get to the paycheck that Paramount-Skydance paid. FIFA’s World Cup cost about the same for Fox, but clearly generated multiples more total viewership. (Though it’s only every four years.) The NBA is much more expensive, but until the playoffs, they likely didn’t pay for itself. Even still, Disney, NBCUniversal and Amazon Prime Video likely overpaid. So, in that context, the NBA may be an overpay that makes the UFC look not so bad. But two overpays don’t make an underpay, to paraphrase the old cliché about wrongs and rights. And looking at UFC Freedom 250 as the likely ceiling of MMA on Paramount+, Paramount-Skydance likely paid too much. Share 1 I would love regular reports on subscriber additions by programs, but as is, it’s mostly leaked or rumored in haphazard ways.
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Michigan health expert speaks out as wildfire smoke continues to impact state
Proposed changes to Protect College Sports Act would allow conference expansion -- with a catch
As negotiations on the college sports bill intensify ahead of a possible floor vote on the Senate floor later this month, sources tell CBS Sports that Power Four leagues would still have a pathway to expand
Lakers' Matisse Thybulle: Agrees to sign with Lakers
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Minnesota couple accused of failing to pay over $2 million in income, corporate taxes
Michigan cyclosporiasis outbreak tops 6,100 cases, health officials say
Tarik Skubal landing spots: Eight teams that could land ace at deadline (and why the Tigers may just keep him)
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Michigan AD Warde Manuel to step down at the end of calendar year after internal investigation
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Severely ill prisoners granted early release are left stuck behind bars
Prisoners with severe medical conditions can be granted compassionate release, but without a long-term care facility willing to accept them, many continue to wait in prison as their conditions worsen.
San Francisco proposal would let small businesses unionize to negotiate rents with landlords
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Chicago fans pack West Loop business to watch Spain take down Argentina to become 2026 World Cup champions
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Multiple Pasadena businesses hit by copper wire thefts targeting rooftop AC units
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FSU WR named 'freshman to watch' by CBS Sports
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I Am A Gentleman Inc. connects young men in Chicago with business clothes
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Royals' Michael Massey: Out of Sunday's lineup
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CBS Sports acknowledges Penn State's easy schedule
Matt Campbell takes over Penn State with a favorable schedule that could lead to a strong first season for the team.
Red Sox's Jahmai Jones: Makes immediate contribution
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Athletics' Tyler Soderstrom: Blasts homer in blowout win
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Sheryl Underwood returns to her comedic roots at Helium Club
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Eye on Politics: Spending on flood prevention, Senate race update, Comptroller changes
In tight Senate race, Talarico and Paxton discuss border security during campaign stops in "critically important" South Texas
A pollster and political science professor at Texas A&M's Bush School said that the candidates' visits to South Texas highlight the region's importance this year.
Athletics' J.T. Ginn: Teases no-no in easy victory
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Mariners' Bryan Woo: Fans seven in no-decision
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2nd death reported in UES Legionnaires' disease cluster, health officials say
2nd death reported in Upper East Side Legionnaires' disease cluster, health officials say
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Community health services and resource fair held in Boyle Heights one month after Lineage fire
Healthcare costs associated with aging out of reach for many Americans
Rays' Ian Seymour: Short outing vs. Boston
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Celtics' Caleb Grill: Nets 18 points with four treys
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Where Shane Beamer, Dabo Swinney stand in CBS Sports’ 2026 hot seat rankings
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Assemblymember Schiavo calls for greater health protections as excavation occurs at Chiquita Canyon
Celtics' Hugo Gonzalez: Ruled out Saturday
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Diamondbacks' Lourdes Gurriel: Lands on injured list
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Seven U.S. aid workers quarantined in Kenya after exposure to Ebola
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Chicago police warn about string of South Side business robberies
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Bay Area political consultant comments on state of race to succeed Rep. Nancy Pelosi
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Boston businesses hope energy from World Cup crowds can have lasting impact on nightlife
Boston's summer of major international events is nearing its finale, but businesses and residents hope the momentum will continue long after the final whistle of the World Cup.
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Colorado business owner removes raspberry products to protect customers
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Kings' Alex Karaban: Tallies 14 points in SL victory
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1 death reported in Upper East Side Legionnaires' disease cluster
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New poll of Coloradans finds increasing concerns about money, housing and healthcare
State warns of new "Mr. Finance" investment solicitations from man accused of running Ponzi scheme
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Appeals for prominent Indian activist to end hunger strike as he risks health to demand education reforms
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Trump falsely alleges voting machines are "vulnerable" and "easily compromised"
Raptors' Collin Murray-Boyles: Remains out Thursday
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Sacramento business owners give back to local students through donations, community support
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Trump to give primetime speech on elections as sources say he'll raise allegations about China
Community, business leaders back Hochul's pause on hyperscale data centers
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