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Exploring the Science Behind Pressure
The feature film Pressure, starring Andrew Scott as James Stagg and Brendan Fraser as General Dwight D. Eisenhower, opens today. It tells the story of Stagg, the UK Met Office meteorologist who served…
Sheboygan letters praise Plymouth schools and debate politics
This week’s Sheboygan letters thank Plymouth schools, debate partisan views and explain how to submit a letter.
APTOPIX Israel Politics
Former Prime Ministers Naftali Bennett, left, and Yair Lapid attend their party session at the Knesset, Israel's parliament, in Jerusalem, Wednesday, May 20, 2026. (AP Photo/Ohad Zwigenberg)
Israel Politics
Israeli lawmakers in the Israeli parliament, during a session considering a bill to dissolve the government in Jerusalem, Wednesday, May 20,2026. (AP Photo/Ohad Zwigenberg)
State Rep. Chris Rabb wins Democratic primary for Philly congressional seat, a decisive win for the progressive left
Rabb is now all but certain to win a two-year term to represent Pennsylvania’s 3rd Congressional District, a seat that has been held for a decade by retiring U.S. Rep. Dwight Evans.
Whoa! Netflix is Sending Narnia Heading to Theaters...What This Means for the Future of Film
(Welcome to the “Most Important Story of the Week”, my bi-weekly strategy column analyzing the most important (but often not buzziest) news story of the last two weeks. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. Please subscribe.) Here’s a funny thing about the debate over whether streamers should release their movies in theaters first: Both sides think the other side represents the “conventional wisdom”. If you’ve been reading me for any amount of time, or even just scanned my front page, you know I think movies make more money by having a robust theatrical window compared to going straight-to-streaming. I’ve published thousands of words on this topic. And for years, I felt like I was standing up to a wave of opposition. See, while the “put your films in theaters to make money” take was obvious at any point before 2019, post-streaming revolution, most of the trendy thinkers took the opposite point of view. Big names argued that Netflix putting their film straight-to-streaming (“S-to-S” from here on out) actually made more money. Netflix was “disrupting” theaters, just as they disrupted Blockbuster Video, and since innovation is always good, this too was a great idea. This thinking then leaked into the mainstream business outlets like the Wall Street Journal and Bloomberg. I read many articles whose take boiled down to “Netflix makes tons of money from S-to-S releases” and “theaters were in structural decline” anyways. Covid-19 shutting down theaters and the 2023 strikes shutting down film production seemingly justified this point of view, as the box office struggled to return to 2017-2019 heights. Yet I’ve also read folks arguing the opposite point: the conventional wisdom says to put films in theaters! From some writers’ points of view, “everyone” actually agrees/agreed with my “send your films to theaters” take—especially the stodgy traditional studios—and folks still didn’t understand Netflix’s genius. I feel like, for the last two years, many people have argued this point as if it’s conventional wisdom. You know what? I may have been wrong. At this point, the “S-to-S strategy makes money” might be the minority viewpoint. Especially with the news this month that Netflix will put at least one film—Greta Gerwig’s Narnia film The Magician’s Nephew—in theaters in 2027 for a full 49-day run is big news. So that’s the story of the week, but I’ll also explain why they’re making this move now and why Netflix may not completely embrace theaters, along with other topics, like how I don’t buy Disney’s “super app” strategy, the latest good news out of the unions, my take on the latest attacks against free speech, and a whole lot more. Let’s get started. Subscribe Most Important Story of the Week - Netflix Goes to Theaters! Listen, I promise not to victory lap too hard today. As I just wrote, I’ve argued against sending films straight-to-streaming for—checks calendar—eight years now. Since 2018. Yikes. That’s a long time. And for years, others painted my thinking as “conventional” in that I was standing up for the status quo against trendy, cool disruption. And that’s not cool! But math is math, and I never could make the S-to-S numbers work. The only thing that ever enabled that model was Wall Street’s brief exuberance for it. It seems like the heads of Netflix now agree with me. (There were always rumors that former head of film for Netflix Scott Stuber argued internally for theatrical releases as well.) As they announced: “The Magician’s Nephew_—the first film in a Narnia series of films—will open on 12-Feb-2027, with a 49 day theatrical exclusive run.”_ I’m a little surprised at how little coverage this big change actually got. Credit to Bloomberg for leading with it and Matt Belloni’s The Town for highlighting it with the provocatively titled podcast “Hell Hath Frozen Over”. But after that? Instead of getting as much coverage as, say, the FCC’s latest egregious crackdown on free speech, this news story got crickets. But it’s massively more important for the future business of entertainment. So let’s start with the obvious question… Why Put Your Movies in Theaters? So…why should Netflix put (some!) of their movies in theaters? Well, I’ve already written that in a very, very, very long article from 2022: [ ](https://entertainment.substack.com/p/the-data-is-in-theatrical-films-massively) [ The Data Is In: Theatrical Films Massively Outperform Straight-To-Streaming Films ](https://entertainment.substack.com/p/the-data-is-in-theatrical-films-massively) Entertainment Strategy Guy · April 5, 2023 [ Read full story ](https://entertainment.substack.com/p/the-data-is-in-theatrical-films-massively) To summarize, theatrical runs make much more money, especially blockbusters, because they earn more money per viewing,1 and that helps boost home entertainment sales. Theatrical films also perform as well or better than the streaming-only films. Now, partially this is driven by increased marketing for said films, but said marketing ultimately boosts the awareness of the movies and drives improved streaming and library performance as well. Again, I’ve made this case after reviewing the economic models and streaming data for years. Just last week, Emily Horgan also made the case for kids films! Yes, it is probably conventional wisdom, but that’s also because it’s true! I’d also argue we’ve seen a lot of data in the various studios’ behavior. As I’ve noted before, the more a studio needs to make money, the likelier they are to put films in theaters. As such, Disney, Universal, Warner Bros., Paramount and Sony all send their major films to theaters. Even if they once made a big S-to-S push (*cough* Disney *cough*), they’ve since relented and returned to theaters. The tech companies don’t need to make money, per se, so it took them years to embrace theaters. Apple doesn’t need to make money because it doesn’t disclose their (likely) Quibi-sized losses each year. (They fear bad press more than losing money.) Amazon announced two years ago that they planned to make Amazon-MGM Studios/Prime Video profitable on its own, and guess what? Now they’re putting films in theaters. That leaves Netflix. They’re in between the “no need to make money at all” and the “desperately need to make money to offset linear TV declines”, so they had less pressure to put some films in theaters. Plus, for years, they were the sexy disruptor, and Wall Street rewarded them for that. (Honestly, they still do.) Yet, even Netflix likely saw the money they were leaving on the table (I’ve estimated it at an easy billion dollars before) so they changed their course. I heard one pundit argue that, because Netflix already makes so much money, they don’t need to make more money, which sort of goes against everything I’ve ever learned about business and economics. Again, to be super-nuanced, sending “films to theaters” does not mean EVERY film. TV movies have been a thing for decades. Lifetime films, Hallmark holiday films, Disney Channel Original Movies, and so on, don’t need theatrical runs. But films above a certain budget level (say $25 to 50 million) almost certainly need theaters to maximize their revenue. The Scenarios (with a Dose of Skepticism) Now time for some skepticism: it won’t surprise me at all if Netflix re-changes course. Specifically, Netflix announced that their Narnia film will go to theaters. And I’d bet anything we see KPop Demon Hunters 2: The Huntering2 also goes to theaters, cause it’s the surest hit outside of a Disney animated sequel right now. But how much does Netflix truly commit to theaters? They’ve already tried to emphasize that this is a one-off move. I see three broad scenarios:
Britain Politics
Peter Mandelson, the former U.K. ambassador to the United States, walks past the Ministry for Health in London, Thursday, May 14, 2026.(AP Photo/Kirsty Wigglesworth)
Britain Politics King's Speech
General view at the Chamber of the House of Lords before the State Opening of Parliament at the Palace of Westminster in London, Wednesday, May 13, 2026.(AP Photo/Kirsty Wigglesworth, Pool)
‘Angel City’ Starring Chris Kattan, Tonya Pinkins & Dwight Hicks Heading To Cannes Market With Braham Entertainment
EXCLUSIVE: Braham Entertainment will be at the Cannes Market this year with Angel City, the debut feature from Noel Braham. Noel Braham wrote, directed, and produced the film. He also stars in the fil...
Business Schools Need Cash. Some Are Counting On Executive Education
Training corporate bigwigs can pay off handsomely—if schools navigate past the obstacles.
NYC business bigwig slams Zohran Mamdani's 'Tax the Rich' video outside Ken Griffin's home as 'ugly'
Apple Reportedly Questioning Whether iPhone Should Drop MagSafe
A leaker claims Apple is currently embroiled in an internal debate over whether MagSafe should remain a standard iPhone feature. The Weibo leaker known as "Instant Digital" says that when MagSafe was first introduced, the mood inside Apple was reportedly aggressive about its expansion. MagSafe for the iPhone was introduced with the iPhone 12 lineup in 2020, bringing a ring of magnets to the back of the device for snap-on charging and accessory attachment.
Stage set for ‘Hedwig’ will include auction of local queer and punk art
Cryptid Entertainment will auction the artworks during performances with all proceeds going to the artists.
Confirmed 2. Bundesliga lineups: VfL Bochum vs. Greuther Fürth
Uwe Rösler makes four changes from the defeat to Dresden. Maximilian Wittek, Noah Loosli, Cajetan Lenz and Philipp Hofmann come in for Erhan Mašović, Leandro Morgalla, Mats Pannewig and Callum Mars...
Manitowoc letters to the editor on politics, county service, books
This week’s Herald Times Reporter letters cover politics, public imagery, county service and Little Free Libraries, plus how to submit a letter.
The Wiggles Celebrate Growth Across Family Entertainment
As their U.S. tour approaches, The Wiggles see growth in licensing internationally.
MATCH PREVIEW, pres. by Toyota: Red Bulls Host Atlantic Cup Rivals D.C. United on Wednesday Night at Sports Illustrated Stadium
New York have posted a 3-1-1 mark in their last five MLS matches against D.C. United
Rogers Behavioral Health workers to vote on union after NLRB rejects challenge
Rogers Behavioral Health workers in West Allis will vote on unionizing April 22 after the NLRB rejected Rogers' challenge.
This simple change stops robot swarms from getting stuck
In crowded environments, more robots don’t always mean faster results—in fact, too many can bring everything to a standstill. Harvard researchers discovered a surprising fix: adding a bit of randomness to how robots move can actually prevent gridlock and boost efficiency. By allowing robots to “wiggle” slightly instead of marching in straight lines, they can slip past each other and keep tasks flowing smoothly.
Week of the Young Child at Science City
Science City Outreach Education Lead Jordan Fox joins Shane and Kerrigan to share all the details on the upcoming Week of the Young Child.
Coachella 2026 YouTube livestream: How to watch Karol G on Sunday
How to watch Coachella 2026 Day 3 YouTube livestream: Karol G, BigBang, Laufey, Little Simz, Kaskade, Young Thug, FKA Twigs, Subtronics and more.
MDOT plans $1.5M repair project on I-94 Business Loop in Marysville
Drivers in Marysville can expect lane shifts and closures as MDOT begins a $1.5M repair project on the I-94 Business Loop starting April 20.
Lakefront Brewery closes Public Brewing Company in Kenosha
Lakefront Brewery closed Public Brewing Company in Kenosha, citing industry challenges and profitability issues. Employees can apply for jobs in Milwaukee.
IGN Entertainment and Dentsu Gaming announce Women in Gaming UK event
Networking event features panels, headshot studio, and hardware demos
Philly’s competitive U.S. House race narrows — but big questions loom
With about six weeks to go until Election Day, these are the big questions as three top candidates vie for the congressional seat held by retiring U.S. Rep. Dwight Evans.
Andrew Luck on Eric Ebron's comments about retirement: 'Without merit'
Ex-Colts TE Eric Ebron said GM Chris Ballard offered Andrew Luck an ultimatum in 2019. Luck told Fox 59/CBS 4 the comments were 'without merit'
If You Identify As A Silly Goose, You Are Going To Love These 26 Products
It's a badge you wear with pride and must honor with this frog soap that wiggles its booty.
Entertainment and more in the Mid-Ohio Valley
PARKERSBURG – The Artsbridge calendar for the week: TODAY * Geppetto Woodcarver’s Wood Quilt display, 9 a.m. to 4 p.m., WesBanco, Market Street, Parkersburg WEDNESDAY * Diane Wigal wildlife photography exhibit, 9 a.m. to 4 p.m., WesBanco, Market Street, Parkersburg * Story Hour, ages 3-6, 10-11 a.m., Marietta Public Library * Bookworms Storytime, ages 3 […]
Historical Wigan cotton mill to reopen as entertainment venue.
Factory Floor is set to open in Wigan's Grade II-listed Eckersley Mill following a £3m revamp.
Nine Winters Bakery is closing in Cambridge: 'I'm choosing my family'
In an Instagram post, owner Marissa Ferola addressed the closure and said the last day of service is at the end of the month.
I tried custom soda chain Swig for first time; left disappointed
Swig's dirty sodas are everywhere online. I visited the fast-growing US chain and reviewed it to see if the sugary, customizable drinks are worth it.
ICF International Flags 2026 Growth Rebound as Federal Headwinds Ease, Energy Business Accelerates
ICF International (NASDAQ:ICFI) executives outlined the company’s business mix, recent federal headwinds, and growth priorities during a discussion hosted by Canaccord Genuity Senior Research Analyst Jason Tilchin. Anne Choate, president, and Kyle Wiggins, senior vice president for Energy, Environme
10 NBA draft prospects to watch during March Madness, from the no-brainer star to the biggest riser
Legislation legalizing online sports betting passes Wisconsin Senate
Online sports betting could soon be legal in Wisconsin under a bipartisan bill on its way to Gov. Tony Evers' desk.
‘Sinners’ wins Oscar for best original score
Ludwig Göransson is taking home the Oscar for original score for “Sinners.” The win marks his third Academy Award. Göransson beat Jerskin Fendrix (“Bugonia”), Max Richter (“Hamnet”), Jonny Greenwood (“One
Business of Football: Premier League’s ‘worrying concentration of talent’, EFL’s prized assets
A look back at the can't-miss croissant on the sports conference circuit, and why Bradford City and Wigan Athletic might be attractive buys
How Ludwig Göransson's Scores Became the Main Character
The 41-year-old Swedish musician is Ryan Coogler's and Christopher Nolan’s muse for a reason: His music transforms a film into something else entirely.
Rogers Behavioral Health fires 3 medical providers after unionization effort
Three medical providers at Rogers Behavioral Health in West Allis were fired after announcing plans to unionize, prompting a labor board complaint.
Harvard Business School Club of Wisconsin seeks nonprofits for key program
The deadline is February 28 for the program titled “Strategic Perspectives in Nonprofit Management."
Pro Bowl ratings: NFL's flag football game draws horrendous 2.0 million viewers, 57% fall from last year's record low
Dwight McNeil partner criticises Crystal Palace over mental health
Dwight McNeil's partner criticises Crystal Palace for "messing" with his mental health after the collapse of his transfer from Everton.
Mets Morning News for January 31, 2026
Your Saturday morning dose of New York Mets and MLB news, notes, and links.
Google releases Project Genie AI tool for creating "playable worlds" that can feature copyrighted IP
But legal expert Pete Lewin from Wiggin argues that the companies behind this kind of tech can expect to face "greater scrutiny and pushback from IP owners"
Local church spends day bridging gap between faith and politics at State Capitol
Faith leaders spent Wednesday praying with state legislators at the Mississippi State Capitol, asking them to put people over politics as they vote on key pieces of legislation.
Eat App wants a bite of India's restaurant reservation business with an acquisition and Swiggy partnership
Eat App is making India its central focus to market its reservation and dine-in growth suite
Power shutoffs cost Boulder businesses big
A new survey shows hospitality businesses took the biggest financial hit.
The 14 movies we’re most looking forward to in 2026
We asked the film staff to name the titles they were most stoked for in 2026. They were happy to see the returning likes of Nolan, Spielberg, Gerwig and Wile E. Coyote.
'The Last of Us' season 3 to recast Danny Ramirez's character
Danny Ramirez has seen the last of the post-apocalyptic landscape of 'The Last of Us' — the role of Manny will be recast in the upcoming third season.
Several Milwaukee restaurants sounded the alarm on business, here's how you can help
Local restaurant owners at Strange Town, Mekong Cafe, Seven Swans Creperie and more share how business has slowed and they're struggling.
Five of the best sports books of 2025
From the trauma and triumphs of Olympic cyclist Bradley Wiggins to the secret life of a match fixer