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Kidpreneurs mean business
UND-hosted Kidpreneur Program gives Grand Forks students hands-on experience with branding, pricing, sales and entrepreneurship
Saber's newest game trailer takes a shot at Gearbox's CEO, if you look closely
The first hint that something might be up with the recent debut trailer for Saber Interactive’s Rideshare Stimulator is an unusual choice of words—aside from that second one in the game’s title. “Don’t take your passengers too seriously,” the trailer’s narrator says, as he describes this upcoming game. It a car game about the gig work of driving eccentric people to their destinations, a riff on Crazy Taxi. And then, he says: “When I think I’ve met the randiest of passengers, someone even stranger gets in.” “Randiest”? That suggests “randy,” which usually means having strong sexual desire. Yet none of the oddball backseat occupants featured in the trailer seem particularly lustful. One is an old man who considers his grandson a failure, another shares the theory that birds might control traffic lights, another says he’s banned from an aquarium. A little later, there’s a license plate, shown 63 seconds into the trailer, on the front of an SUV: USB DRV It’s a Texas plate. The symbol between those letters is a cog wheel. If you know, you know. That’s a reference to Texas-based Borderlands game development studio Gearbox Software (their logo features a cog wheel). More specifically, it’s a reference to Gearbox’s CEO Randy Pitchford, who in 2018 found himself explaining the nature of video he’d saved on a USB drive that was found at a Medieval Times restaurant before being returned to the studio: “It was ‘barely legal’ porn. This girl’s handle was ‘Only 18.’” The “girl” in the video had committed a solo sex act that Pitchford, an avid practitioner of magic, found remarkable. “I realized, this is not a sex worker…This is a fucking magician.” Back then, the USB drive was central to competing lawsuits against Gearbox by the studio’s former lawyer and by Gearbox against him. A settlement in late 2019 “exonerated” Pitchford, per the Hollywood Reporter. The USB story has resurfaced at times, now in a trailer from a company that not long ago was corporate brethren with Gearbox. Saber vs. Gearbox The head of Saber told Game File that the reference is payback. “The dig is because Randy took shots at Embracer in Borderlands 4,” Saber CEO Matt Karch told me when I asked him about the license plate. “Without Embracer, Randy is performing magic tricks at birthday parties for a living.” Having interviewed Karch during a cross-country flight in late 2024, I can confirm that Karch was unimpressed with Pitchford during their time both working in the Embracer group. I’d approached him not out of surprise that there was animosity but that it was manifesting publicly now. Gearbox was founded in 1999, worked on a port of Halo early on, and developed hit series such as the loot-based sci-fi shooter Borderlands before it was purchased by The Embracer Group in early 2021 for $363 million (with a possible earn-out of over $1 billion, if certain targets were hit by 2027). Saber was founded in 2001, worked on a remaster of Halo early on, had a big hit with zombie shooter World War Z and was purchased by Embracer in early 2020 for $150 million, with a potential earn-out of up to $375 million. For a few years, the Embracer group was a voracious acquirer of game studios. Then, as investment dried up, it choked. In March 2024, Embracer sold Saber to an investment company controlled by Saber CEO Matt Karch, and it sold Gearbox in an all-stock deal to long-time Borderlands publisher Take Two Interactive. Other studios were shut down. Hundreds of developers were laid off. Gearbox didn’t say much about their Embracer experience, nothing too direct, at least. In the summer 2024, Pitchford told reporter and occasional Game File contributor Nicole Carpenter that Borderlands 4’s story was in some way thematically connected to Gearbox’s experience at Embracer: “There’s this cultural and emotional shift in me, personally, and at the studio. What does it mean to trade some autonomy for organization?” When Borderlands 4 came out, there was something stranger: the matter of “Embracer’s Bluff,” a location in the game featuring an AI-powered toilet and a large trash dump, according to a detailed Kotaku account of the place. Gearbox never commented on it; Take Two never got back to me about it when I asked them last year. By contrast, since Saber exited Embracer, Karch has been one of Embracer’s biggest defenders, casting their management as well-meaning and supportive despite the layoffs and studio closures that resulted from their excessive expansion. Like others, Saber’s Karch saw Embracer’s as a shot. With Rideshare Stimulator’s trailer, he’s returned fire. “It’s amazing to me how fast people forget those who went above and beyond for them,” Karch told Game File. A rep for Gearbox did not comment by press time. Game File is a reader-supported publication. Your backing makes my reporting—including any coverage of trailer-based beefs—possible. Good news! I’m currently running Game File’s first big sale of 2026. You can get a one-year subscription for 23% off. Click here to take advantage of the limited-time offer. And thank you for your support! Item 2: In brief… 🚫 Wal-Mart has laid off the staff of Restart, a games media outlet launched in 2024, Aftermath reports. 🟥 A GTA VI preview is on the way, at last, via an “extended look” that will premiere, unusually, on Netflix at 3pm ET on August 27, then officially go live elsewhere six hours later. Last week, Game File noted that Take Two label Rockstar Games is overdue for showing off GTA VI, based on the timing of the initial hands-off previews of GTA V and Red Dead Redemption 2. During a call with investors, Take Two CEO Strauss Zelnick said pre-orders for GTA VI were “unprecedented and astonishing,” but added the company can’t predict how many of those pre-orders represent bonus sales vs. sales that otherwise would have been made at launch. During the same call, Zelnick was noticeably bullish on the future of playing games over streaming cloud connections (predicting wider adoption in three or so years). He sounded unbothered by Sony’s plans to stop making discs for new games (he said the business is 90% digital already and predicted that there could still be limited edition physical editions of games “in the same way there’s still vinyl in the recorded music business.”) 👀 Take Two wrote off $43 million in their spring quarter after deciding “not to proceed with further development of an unannounced title in its pipeline from a third-party developer.” 🤔 Some rare age-demographics from a big publisher: Capcom recently told investors that “users in their 20s account for approximately half of the users of both Pragamata and Resident Evil Requiem.” Item 3: The week ahead Tuesday, August 11 Game releases: The Elder Scrolls IV: Oblivion Remastered (Switch 2; already out for PC, PS5, Xbox) continues the Bethesda strategy of putting Elder Scrolls games on everything; Royalty Free-For-All is a Smash Bros.-style fighting game featuring public domain characters such as Mother Goose brawling with Oliver Twist in a stage based on the original Little Shop of Horrors movie. Wednesday, August 12 Game release: Pro Jank Footy (PC, console) is an arcade-style Australian Rules Football game with increasingly ridiculous rules, the more you play (I enjoyed the Steam demo) Thursday, August 13 Game release: Super Mario Sunshine (Switch 2, originally released in 2002 on the GameCube) is released for Switch 2’s Nintendo Switch Online service. This game is the black sheep of 3D Mario games. It’s the successor to the breakthrough Super Mario 64 and the rare Mario game built around a single (vacation resort) theme. Mario’s got a water-spraying backpack, a Yoshi pal and a lot of blue coins to collect.
As some struggle, business and development thrives in downtown Burbank
Your morning catch-up: Downtown Burbank business is booming, Lineage must remove foul odors from its warehouse and more big stories.
Trump’s Patriot Games are billed as a youth sports contest. They’re also a test of patriotic branding
The premise sounds almost fictional: one boy and one girl from every state, territory and some tribal nations, flown to a private campus in Ohio to compete in a televised athletic contest called the Patriot Games — a Trump-backed youth competition with obstacle courses, patriotic testimonials and inevitable comparisons to The Hunger Games.
Trump’s Patriot Games are billed as a youth sports contest. They’re also a test of patriotic branding
The premise sounds almost fictional: one boy and one girl from every state, territory and some tribal nations, flown to a private campus in Ohio to compete in a televised athletic contest called the Patriot Games — a Trump-backed youth competition with obstacle courses, patriotic testimonials and inevitable comparisons to The Hunger Games.
Entertainment center in Mesa hosting new First Friday event
One of the Valley’s most popular events is rebranding and moving to a different location after organizers were forced to scale back due to crime concerns.
First Fridays relocate from Roosevelt Row to Mesa entertainment center
One of the Valley’s most popular events is rebranding and moving to a different location after organizers were forced to scale back due to crime concerns.
IRS adds notices, payment features to business tax accounts
Eligible businesses and organizations can now view more digital notices, make payments on installment agreements, and obtain EIN verification documents online.
IRS adds notices, payment features to business tax accounts
Eligible businesses and organizations can now view more digital notices, make payments on installment agreements, and obtain EIN verification documents online.
Investors are having doubts about Elon Musk’s grandiose ambitions
SpaceX is spending gobs of money to refashion itself as an AI company
Here's an early look at Lenovo's inaugural Googlebooks
Newly leaked imagery shows off two laptops and one tablet from Lenovo, all three sporting Googlebook branding.
Tampa Bay Times splits St. Pete Mayor endorsement, but snubs Ken Welch twice
The recommendations arrived after a particularly combative stretch in the race.
Cracker Barrel CEO Julie Masino to step down
Cracker Barrel CEO Julie Masino will step down and be replaced by David Deno. She will stay with the company in an advisory capacity until Oct. 9.
10 Most Hostile Open World Games
These open world games are notoriously difficult, especially with how they seem to want you dead at all costs.
USA Sports reveals broadcast crew, plan to cover final 14 races and The Chase
USA Sports detailed its branding and broadcast plan as it gears up to present the final 14 races of the 2026 Cup Series season.
Randi Weingarten launches into wild political rant at teachers union convention
Kayleigh McEnany and 'Fox & Friends Weekend' hosts criticize the American Federation of Teachers (AFT) convention for its political focus.
Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed
"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening." The post Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed appeared first on Barrett Media.
Exclusive: Intel Core Ultra 400 "Nova Lake" to feature new branding
Intel is preparing new Core Ultra Series 4 branding for its Nova Lake desktop processors. Internal embargo windows point to a staggered release throughout 2027.
Major water main break closes local road, impacts nearby businesses
It happened on Grandin Road, forcing a closure just east of State Route 48.
3rd Annual Youth Farmers Market in Hampstead
The 3rd Annual Youth Farmers Market Saturday, at the Hampstead Farmers’ Market on Panther Drive. Every booth was created, managed, and staffed by young entrepreneurs who have developed their own products, pricing, branding, and…
How Erling Haaland Turned a Ponytail Into a Sold-Out Business—and a Branding Masterclass
The soccer phenom leveraged his most recognizable trait to create equity, drive demand, and demonstrate the power of authentic branding.
From dinosaur trips to Vegas attractions: How one father built a family entertainment business
The entertainment entrepreneur behind Dinosaur Outpost is expanding his family-friendly vision with the acquisition and rebranding of Velocity Vegas.
Randi Mahomes speaks at Ultimate Sports Parent Experience on South Plains
Patrick Mahomes' mother shares lessons on staying involved in kids' sports
Opinion | Patriotic Politics and a Moderate Rebranding
Republicans believe America is the greatest country on earth.
Metal Gear Creator Responds To Sony Killing PlayStation Discs
The Death Stranding 2 director warns about a world without physical media
Hideo Kojima ‘really sad’ about PlayStation killing discs, ‘frightened’ for future of ownership
The Death Stranding director has reacted to PlayStation going all-digital…
Career coach shares résumé template she recommends for AI era
Amy Perrotta, the founder of a career branding company, says an effective résumé makes a recruiter "want to pick up the phone."
Palmetto Sports Daily: U.S. men’s soccer heads to Round of 16, Nike’s impact on Gamecock Athletics
The crew discusses the U.S. men’s team’s 2-0 win over Bosnia and Herzegovina and Nike’s impact on Gamecock Athletics after the branding switch.
Harsh Medicine: Fixing Science’s Gender Gap
We talk to UCSF distinguished professor Jennifer Grandis about the issues still facing women in science and health care.
Bengals' Tee Higgins reportedly gets a big branding deal
Some fun offseason news for Bengals WR Tee Higgins.
Urbanowski: Teamwork amplifies arts, culture and entertainment
THE ARTS WILL PLAY IN 2026! is a cooperative marketing program created to enhance San Jose’s branding and economy through the promotion of arts and cultural events and activities.
Qualified real property business debt exclusion
The election to exclude a discharge of qualified real property business debt from cancellation-of-debt income can provide valuable tax planning opportunities.
Plus Therapeutics Provides Mid-Year Business Update Including Corporate Rebranding
Plus Therapeutics to become Cerenome, to trade under new Nasdaq ticker CNSY on August 3, 2026 Affirms 2026 guidance on key milestones Reports positive...
BYU-Idaho Launches BYUI Live! as New Name for Campus Entertainment
From chart-topping bands and Broadway stars to comedians and inspirational performers, live entertainment has become a valued part of the BYU-Idaho experience. Brigham Young University-Idaho is pleased to announce the rebranding of its long-running Center Stage series as BYUI Live!—a new name that reflects the university's vision to create memorable live entertainment experiences that bring BYU-Idaho students and the surrounding community together.
Vallejo: Armed Suspect Arrested After Allegedly Making Death Threats At Business
Police have arrested a man after he allegedly brandished a gun and made death threats to customers at a business in Vallejo, police said Sunday.
CD Projekt is rebranding as CD Projekt Red, but confusingly, CD Projekt Red is still CD Projekt Red
CD Projekt has rebranded itself as CD Projekt Red – or CD Projekt Red Spółka Akcyjna, to be precise.
Baxter Health Heart and Vascular Clinic Welcomes Brandi Watson, APRN
Baxter Health is proud to welcome Brandi Watson, APRN, to the Baxter Health Heart and Vascular Clinic. Watson joined the team on May 15 and is currently accepting new patients. Watson brings more than 25 years of experience caring for some of the most critically ill patients. Much of her career has been spent in intensive care settings, where she learned to make fast, high-stakes decisions for patients whose lives depended on getting the right care at the right moment. That kind of experience, which is gained through years at the bedside, is exactly what heart and vascular patients need from a provider.
Ryan Serhant’s Advice for Building a Business That Lasts
Ahead of his appearance at NAR NXT, the SERHANT. founder and CEO shares lessons on discipline, branding and playing the long game in real estate.
Don't Let The Star Wars Branding Put You Off Galactic Racer
Star Wars Galactic Racer is shaping up to be a lot of fun. Even if you're not a huge Star Wars fan.
Pinterest and SM Entertainment Partner on K-Pop Content With Hearts2Hearts
Pinterest and SM Entertainment have partnered to launch official Pinterest boards tied to K-pop group Hearts2Hearts' second mini album, Lemon Tang, offering fans exclusive behind-the-scenes visuals.
Brandin Podziemski details ideal Warriors pick at No. 11 in 2026 NBA Draft
Warriors guard Brandin Podziemski detailed the ideal candidate for Golden State with the No. 11 overall pick in the 2026 NBA Draft.
Ohio bill would ban use of politicians’ names, images on publicly funded signage
COLUMBUS, Ohio (WCMH) – Two Ohio lawmakers are attempting to ban the use of taxpayer dollars for political branding on public signage, such as road signs. Reps. Mark Hiner (R-Howard) and Tex …
Opinion | This New Party Wants to Write a New Future for Israel
A new Israeli-Palestinian political party, A Place For Us All, was born out of joint activism and organizing focused on the daily realities on the ground, not grandiose policies.
Fernando Mendoza on Brady and Business
Fernando Mendoza on life as the Raiders' No. 1 pick, Tom Brady lessons, LinkedIn, and branding off the field.
Fernando Mendoza on Brady and Business
Fernando Mendoza on life as the Raiders' No. 1 pick, Tom Brady lessons, LinkedIn, and branding off the field.
Marketing genius or own goal? Science World soccer ball free advertising for Adidas, FIFA
The giant soccer ball installed over the Science World dome in Vancouver has prominent Adidas and FIFA branding on it, even though neither organization paid into the project.
Roundup: Small business owners / Elevated car prices / Teacher bonuses
Content creators: Some 73% of small business owners now identify as creators, showing how entrepreneurship is increasingly tied to content creation. These owners are building businesses through social media, audience engagement and personal branding alongside traditional operations. Overall, this reflects a shift where being a “creator” is becoming a core part of running a small […]
How 'undone science' shaped Chile's glacier protection battle
What is "undone science," and how does it affect environmental policy and regulation around the world? In a recent study published in Tapuya: Latin American Science, Technology and Society, Javiera Barandiarán, ...
Trump’s name removed from Kennedy Center website branding
The Kennedy Center website logo no longer includes “Trump” after a federal judge ruled President Donald Trump’s name had to be removed from the institution’s branding.
Hideo Kojima Says He's No Longer Interested In AI
The Death Stranding 2 directly recently appeared in an AI-generated promo for a new art exhibit
Vanderbilt Health Pets of the Day: Freddy and Cooper
Today’s first Dog of the Day is Freddy, submitted by Beth Piazza of the Vanderbilt-Ingram Cancer Center. “Freddy was adopted on Valentine’s Day of 2024 from the Nashville Humane Association. He is the cuddliest 90-pound lap dog.“ Today’s second Dog of the Day is Cooper, submitted by Brandie Taylor of Medicine. “Cooper is a 14 year old chocolate lab. He loves eating and going to get pup cups!” Freddy and Cooper were featured in the June 9, 2026, edition of MyVUMC News. To see the archived collection of Vanderbilt Health Pets of the Day, go to: https://news.vumc.org/section/voice/pets-vumc/. Pet photos wanted! The Vanderbilt Health Pets of the Day are posted to the Voice section of Vanderbilt Health News and included in regular editions of the MyVUMC News newsletter, which is published twice a week by Vanderbilt Health News and Communications. Now through July 6, we especially want to see photos of your pets enjoying spring and summer. That might be having fun at the lake or beach, hanging out in the backyard, lying on the couch, or in the case of a pet fish, just living the life aquatic (we’re not too strict about what constitutes enjoying spring and summer). If you have a pet picture you would like to send in for consideration, go to the submission form here and follow the guidelines.
What to expect from WWDC 2026: Siri's highly anticipated revamp and Apple Intelligence updates
Apple's WWDC nears: here's what you can look forward to.
Brandin Podziemski sends powerful message in graduation speech at his alma mater
Warriors guard Brandin Podziemski returned to Wisconsin in late May to deliver the graduation speech at St. John’s Northwestern Military Academy.
Houston Rockets unveil new uniforms, branding for 2026-27 season
With a nod to their “ketchup and mustard” history, the Rockets are updating their uniforms and branding for the NBA’s 2026-27 season and beyond.
Arch Announces Leadership Changes Across Insurance Business
Arch Capital Group and Arch Insurance North America announced a series of leadership changes this week, including executive promotions across its wholesale insurance platform, a planned CEO succession, and the retirement of a longtime property insurance leader.At the parent company level, Arch Capital previously announced that President and Chief Underwriting Officer Nicolas Papadopoulo will succeed Marc Grandisson as chief executive officer effective March 1, 2027. Grandisson will remain executive chairman following the transition.
America’s 250th birthday celebration increasingly centers on Trump
The White House has built a set of highly visible, centrally controlled events — many created by presidential directive — that emphasize spectacle, branding, and new traditions.
Deloitte's CMO shares tips for creating successful sports sponsorships
Deloitte's Scott Mager shared his thoughts on evolving CMO roles, AI, sports sponsorships, and tech to enhance branding and client engagement.
Brandi Carlile and Bonnie Raitt hold court under Gorge full moon
Brandi Carlile and Bonnie Raitt joined forces with an encore for the ages under a moonlit Gorge Amphitheatre.
After backlash, the Gorge to make entrance changes for Brandi Carlile shows
The Gorge is making changes heading into Carlile’s three-night Echoes Through the Canyon shows after fans fumed over lengthy wait times for a previous concert.
Detroiter Jerome Bettis offers advice to Giants players on politics
Hall of Famer Jerome Bettis offered advice to Giants teammates Abdul Carter and Jaxson Dart after political fallout.
Hideo Kojima Collaborates With Prada On AI Slop Short Film
The mind behind Metal Gear and Death Stranding ‘stars’ in a generated ad for the fashion company’s upcoming New York event
Continental Strategy adds Florida government pro Brandi Gunder as newest partner
'She will offer clients unique insights because she wasn't just an observer of government, she was a part of getting things done.'
Loyola’s Data Science in Everyday Life
Loyola University Maryland will hold “Data Science in Everyday Life: Applicability, AI, and Other Trends,” a networking and panel event exploring data science from a range of perspectives across industry and government.A keynote address delivered by data science industry expert David Norton, MBA ’95, will begin the event. Norton is the chairman and chief marketing officer of GALE Partners, a digital and analytics-based branding agency. He was named Chief Marketing Officer of the Year in 2010 and wrote “The High Roller Experience,” a book about data-driven marketing.Norton will moderate the panel discussion, which includes:• Elise Beisecker, senior data scientist in the U.S. Government Accountability Office• Amanda Muller, Ph.D., chief of responsible technology at Northrop Grumman• Franklin Hernandez, MBA ’13, M.S. ’20, senior lead machine learning engineer at Booz Allen Hamilton• Joseph Girsch, M.S. ’21, machine learning analyst at The Johns Hopkins University Applied Physics Laboratory• Mark Wicks, retired vice president of data science, data scientist, machine learning engineer and software developerHernandez and Girsch each earned an M.S. in Data Science from Loyola.The event is free and open to the public. Networking and appetizers will begin at 5:30 p.m. followed by the keynote address and panel discussion at 6:30 p.m. and audience questions and closing remarks at 7:30 p.m. To learn more and register to attend or stream the event online, visit the event webpage.
Samsung TV Plus to Stream Monthly SM Entertainment K-Pop Concerts
Samsung TV Plus is expanding its collaboration with SM Entertainment to bring monthly K-Pop concert broadcasts to Samsung TVs and compatible devices
Samsung to use Galaxy Z Fold 8 and Z Fold 8 Ultra branding for upcoming foldable lineup
The Galaxy Z Fold 8 Ultra will be the direct successor to the Galaxy Z Fold 7, while the Fold 8 name is going to a new, wider model.
Brandi Glanville worries she contracted ‘sexually transmitted ringworm’ amid health troubles
For years, the reality star has been dealing with health issues tied to a parasite that developed from ruptured breast implants
Misbranding, undeclared allergen prompt public health alert for bratwursts made in Pound
A public health alert has been issued for bratwursts made in Pound.
The Sugar Bowl and LHSAA announce new sponsorship deal. What ended the old one?
All LHSAA championships for the next six years will include the Sugar Bowl branding after the announcement of a sponsorship agreement that will run through the 2031-32 academic year.
From gaming to AI: Allied rebrands as All In FutureTech Alliance
Name change marks Allied’s shift toward AI digital infrastructure, rebranding as All In FutureTech Alliance while it seeks a Nasdaq ticker update.
Trump Begins Branding America's 250th anniversary as a Christian Celebration
“We welcome Jesus into this place!”
How Penn’s Penn Interactive Layoffs and Restructuring Will Impact PENN Entertainment (PENN) Investors
Penn Entertainment recently cut more than 75 jobs in its Penn Interactive division, affecting theScore Bet, online casino, and social gaming operations as part of a broader restructuring following pressures in the sports betting market and the fallout from its ESPN Bet branding deal. The layoffs, including several senior roles, highlight management’s push to streamline a loss-making digital segment even as online sports betting and iGaming revenues have been improving. Next, we’ll examine...
Microsoft appears to rebrand Xbox as XBOX
Microsoft changes Xbox account name to XBOX after fan poll Microsoft appears to be changing Xbox branding to “XBOX”, at least across part of its public
Southbridge Mall rebranding as a recreation and entertainment complex
“Now we're just trying to reenergize the mall,” Lee said. “Our vision is to make it a community center, entertainment center, family entertainment center. Get things in there that bring
Randi Zuckerberg Means Business
Every week, the "Randi Zuckerberg Means Business" show covers the latest business trends and topics and how they affect our modern lives.
Google Previews Android 17 With 'Gemini Intelligence' a Month Before Apple's iOS 27 Reveal
Google today previewed Android 17, the next version of Android that it is bringing to smartphones and other devices. Android 17 includes multiple new AI features, and it comes about a month ahead of when Apple plans to unveil iOS 27 with new AI capabilities. Google is now calling the AI features on Android "Gemini Intelligence," branding similar to Apple Intelligence.
Watchdog complaint says Let’s Go Washington failed to disclose Brandi Kruse political advertising
Google Prepares "Googlebook" as a Chromebook Successor, Powered By Gemini
Google is preparing to refresh its laptop lineup, replacing the traditional Chromebook branding with the new "Googlebook" name. According to a now-deleted XDA Developers post, archived by some Redditors, Google is collaborating with several PC OEMs to launch what seems to be the successor to its wel...
How AI Is Reshaping Entrepreneurship for Gen Z and Small Business Owners
Artificial Intelligence (AI) is transforming entrepreneurship by lowering barriers like cost, connections, and expertise. As a result, 77% of founders say it’s now accessible to start and grow a business regardless of background. Gen Z is driving this shift, with 73% managing multiple income streams and using AI to start and grow businesses. The result is a rise in flexible “portfolio careers,” where networks, personal branding, and digital tools are key to success. Key findings from LinkedIn’s research: 77% of founders say entrepreneurship is accessible regardless of background 73% of Gen Z entrepreneurs have multiple income streams 69% of founders say entrepreneurship is more achievable than ever 75% of entrepreneurs say networks are critical to success 68% of Gen Z entrepreneurs say AI is important to their business How are Gen Z entrepreneurs reshaping business? New research from LinkedIn shows how the use of AI, shifting career priorities, and evolving definitions of success are reshaping how businesses are started and grown. Gen Z is leading a shift toward more flexible ways of working, with nearly three-quarters (73%) of Gen Z entrepreneurs reporting multiple income streams, compared to 56% of Gen X. This highlights growth in “portfolio careers” designed to build resilience and create greater control over work and income. How is AI making entrepreneurship more accessible? AI and digital tools are making entrepreneurship more accessible, lowering traditional barriers such as cost, connections, and expertise. More than three-quarters (77%) of founders say entrepreneurship is accessible regardless of background, while 69% say it is more achievable today than ever before. Younger entrepreneurs are driving this change, with more than two-thirds (68%) of Gen Z entrepreneurs reporting that AI and digital tools are important to their business, more than twice the rate of Baby Boomers (27%). Nearly one in five (18%) Gen Z entrepreneurs say AI made starting their business feel possible. AI is also helping small business owners compete for talent: 57% of US entrepreneurs say that AI can help them compete with larger companies to find and attract better candidates. Related: The AI Edge for Entrepreneurs
Aetherflux Rebrands, Pivots Business—and Raises $275M
To better align with its new business, Aetherflux is rebranding to Cowboy Space Corporation.
Forza Horizon 6 Has Been Leaked a Week Early, After Accidental Unencrypted Steam Release
Just two months after Death Stranding 2 met the same fate.
Springfield entertainment center debuts new sign, name
In November, Incredible Pizza announced it would be rebranding in 2026. The Springfield location now bears the new name Incredible Food and Fun.
How Investors May Respond To Madison Square Garden Entertainment (MSGE) Profit Squeeze And Kalshi Branding Deal
Madison Square Garden Entertainment Corp. has reported its fiscal third-quarter 2026 results, with revenue rising to US$246.26 million while net income eased to US$5.11 million, and separately entered a multi-year partnership making Kalshi an Official Prediction Market Partner with naming rights to the sixth-floor Kalshi Concourse at Madison Square Garden. Despite higher expenses weighing on quarterly profit, management’s confidence in robust full-year growth and the Kalshi collaboration’s...
Google Is Rebranding the Fitbit App to ‘Google Health’
Google is sunsetting Google Fit by year’s end. While Fitbit remains very much alive, the rebranded Google Health app is your one-stop shop for all things health and fitness.
Google Is Rebranding the Fitbit App to ‘Google Health’
Google is sunsetting Google Fit by year’s end. While Fitbit remains very much alive, the rebranded Google Health app is your one-stop shop for all things health and fitness.
Study Shows LGBTQ+ Youth in the U.S. Face High Rates of Suicidality and Victimization, Worsened by Anti-LGBTQ+ Politics
Your Support Saves LGBTQ+Youth's Lives Every DayDonate LGBTQ+ young people who reported living in very accepting communities attempted suicide at […]
California’s Youth Mental-Health Crisis
Today, we’re looking at the AI debate, California’s failing emergency-call system, unions’ waning influence in Michigan, and Randi Weingarten’s recent book.
'I think it should happen.' On NIL proposal for high school athletes, other proposals
Indiana High School Athletic Association board of directors to vote on Personal Branding Activity (NIL). Also, other proposals up for vote.
Napoleon, Caesar, Alexander the Great—And Trump
Always the self-aggrandizer, the president now speaks of himself in historical terms.
How a Spanish startup pivoted to video AI and built a $230 million ARR business with no VC funding
Freepik is rebranding itself as Magnific, as cofounder and CEO Joaquín Cuenca Abela rebuilds the company for an AI future.
Grandies to salute year of live theater
The Grand in Ellsworth will host a gala award ceremony on Saturday, May 9, to honor the “incredible talent, dedication and community behind our 2025-26 live theatre season,” which included
Microsoft drops Copilot branding in Notepad for Windows 11 for everyone, but it’s really just a rename
I noticed that Notepad on my production PC was auto-updated, and it no longer has any reference to Copilot, but AI integration is not gone.
Microsoft Gaming reverts to Xbox branding
"Microsoft Gaming describes our structure, but it does not describe our ambition," says CEO Asha Sharma and CCO Matt Booty
Trying to find common ground? Look to sports and the athletes who inspire
Olympic gold medalists Brandi Chastain and Elana Meyers Taylor joined NBA Commissioner Adam Silver for a conversation with NBC Sports' Mike Tirico about sports as a unifying force.
Western Athletic Conference to enter league-rebranding partnership in July
The WAC’s merge into the United Athletic Conference is expected to reduce costs.
Warriors guard Brandin Podziemski seeking contract extension in offseason
Brandin Podziemski is hoping to secure a long-term contract extension with the Golden State Warriors this offseason.
Dylan Sprouse Tackles Alleged Trespasser at His Home
Sprouse also had a gun during the confrontation, but reports vary as to whether he ever brandished it.
Dylan Sprouse Tackles Alleged Trespasser at His Home
Sprouse also had a gun during the confrontation, but reports vary as to whether he ever brandished it.
Dylan Sprouse Tackles Alleged Trespasser at His Home
Sprouse also had a gun during the confrontation, but reports vary as to whether he ever brandished it.