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Here's how Central District Health plans to spend over $200k on the Treasure Valley's growing rat population
Here's how Central District Health plans to spend over $200k on the Treasure Valley's growing rat population
Franklin Publishes Book Review in <em>Political Theory</em>
A. Todd Franklin, the Eugene M. Tobin Distinguished Professor of Philosophy & Africana Studies, has published a review of Michael J. Illuzzi's Mending the Nation: Reclaiming "We the People" in a Populist Age (University Press of Kansas, 2025) in Politica
Miami Cuban bakery caught in political firestorm after hosting Democrats
The visit took place at CAO Bakery in Pinecrest, a popular Cuban American business known for its pastelitos and cafecito. Some social media users criticized the bakery for hosting the Democratic politicians, accusing them of being associated with socialism.
Charli XCX brings 'Music, Fashion, Film' to the Kia Forum
The English pop star brought her tour behind this year's 'Music, Fashion, Film' to Inglewood's Kia Forum for two shows over the weekend.
Bauers Is One of Brewers’ Biggest Strengths in World Series
Fresh off his NLCS MVP performance, Jake Bauers anchors a low-power lineup with elite patience and game-changing pop, making him the Milwaukee Brewers’ X-factor in the World Series.
Scientist tattoos himself with disappearing ink
The dye appears only after exposure to UV light.
Roman child’s grave contains coin to pay afterlife entry fee
The 1,750-year-old remains were unearthed under a construction site in Bulgaria.
Life in the deep Gulf plummeted after Deepwater Horizon
A new study has found populations of deep-water fish species, crustaceans and squid declined significantly following the 2010 Deepwater Horizon oil spill.
PlayStation 6 RAM and Storage Alone May Cost $680, According to Leaker
The PlayStation 6 hasn't even been announced yet, but little rumors pop up now and then that add speculation on what to expect from Sony's next-gen console. The latest is a shocking claim that the RAM and storage configuration of the console will cost more than the entirety of the PS5.
See your patient population more clearly with the UNOS SDOH Report
The UNOS Social Determinants of Health Report helps transplant programs better understand the social and economic factors affecting their patient populations through center-specific data and regional, peer and national comparisons. These insights can help programs identify trends, support quality improvement and advance more equitable access to transplantation.
Car Keys in Apple Wallet coming soon to three popular vehicle brands
Apple Wallet car keys are about to get a big expansion, with GM adding support for three vehicle brands: Cadillac, Chevrolet, and GMC.
The Business Behind Matcha
Matcha is a ground green tea powder with roots in ancient Japanese culture, dating back centuries. Only recently has the drink reached a wider global audience, appearing on cafe menus worldwide. Its growing popularity raises a question: How does a product that has been around for so long suddenly become a global trend? During the […]
Your Fruits and Veggies Are Losing Their Nutrients—Here’s Why
The Green Revolution did wonders to increase calories to feed a growing population, but the nutritional value of those crops didn’t experience the same boom.
Expert ‘bat wranglers’ put GPS trackers on California’s bats
These winged mammals can cover a lot of ground during their seasonal migrations.
eMed Population Health Appoints Marisstella Marinkovic as Chief Communications Officer
/PRNewswire/ -- eMed Population Health today announced the appointment of Marisstella Marinkovic as Chief Communications Officer (CCO). A transformational...
Houston’s Asian population surges, but political representation lags, Rice study finds
As early voting begins, new Rice research sheds light on why some members of one of Houston’s fastest-growing populations say they remain underrepresented in local politics.
Digital health coaching is becoming a popular program for older adults
CVC: Between science fiction and practicality
Corporate investors bring a real-world industry lens to the innovations they look at, which often means not going after the most overtly popular options.
Ashwagandha Promises Calm. The Science Is More Complicated
The popular supplement may help ease stress, but evidence for anxiety remains uncertain–and rare side effects complicate its soothing reputation.
HMG Pop Up Paper Extends 3D Paper Engineering Into New Wholesale Stationery Lines
Hanoi manufacturer introduces pop-up business cards, affirmation cards and structural invitations while updating how it evaluates customer outco...
Toca Boca World x KPop Demon Hunters: Release date, outfits, music
Finally, your avatar can wear HUNTR/X outfits while listening to "Golden" on loop.
‘Pitchfork Populism’ Over Data Centers Rattles Ohio’s U.S. Senate Race
The issue, which barely registered with candidates last year, looms large in a race that could determine control of Congress.
Population matters in politics
Population growth has big political impacts. Wisconsin’s population is growing but not as fast as some other states, so political experts predict the state will lose a congressional seat after the 2030 Census. And recent stats show the power of liberal Dane County in state elections — such a boost to statewide Dem candidates that...
ITZY's Chaeryeong to make solo debut with mini album 'Lovesick' on Nov. 9
Chaeryeong of K-pop girl group ITZY will make her solo debut on Nov. 9 with a mini album, titled “Lovesick,” with the lead track of the same name,...
The Coming Entertainment Gap
As AI frees up our hours and our population grows older, the world is heading toward a surplus of free time and a shortage of meaningful ways to fill it. By Futurist Thomas Frey In 1930, the economist John Maynard Keynes predicted that his grandchildren’s generation would work about 15 hours a week. He worried […]
YG Entertainment Announces Plans to Debut New Boy Group and Girl Group
The K-pop conglomerate shared plans to debut new groups, plus details on new music from BABYMONSTER and TREASURE.
MrBeast Invests Quarter Mill On AI-Powered 'Ball 2' On Shark Tank
Mr. Wonderful inversely appeared uninterested in the foam orb, not seeing how it could distinguish itself among other, more popular balls
Ex-NCT member sees opportunity in K-pop music for kids
K-pop songs have long rung out across Korean kindergartens and elementary school classrooms, but few of them were ever written with children in min...
Revenue And Earnings Growth Could Be A Game Changer For agilon health (AGL)
agilon health has reported strong annual revenue and earnings growth from its model of partnering with primary care physicians to deliver value-based care for Medicare patients through long-term, globally capitated contracts. The combination of accelerating financial performance and the scaling of its value-based primary care network indicates that agilon health is gaining share where payers and physicians seek partners willing to take on population-level risk. We will now look at how agilon...
Decomp Hub Closes Due To AI, Mourns Sense Of Community
An integral step towards mods, ports and patches, the popular decomp.dev decided the platform has been rendered obsolete by 'drive-by contributions'
Streaming’s Biggest Show Returns…and a Buzzy Genre Struggles
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Obviously, the big news of the week (if not month) is Netflix letting go of executive Bela Bajaria, their chief content officer. I’m going to cover this in my next “Most Important Story of the Week”, but I also have a data angle that I might publish before then. (Too much news this month, am I right?) But first, I have a bonus Streaming Ratings Report issue for you. Today’s article is a bit of a grab bag of topics I’ve wanted to write about, but couldn’t squeeze into the (already very long) Streaming Ratings Report issues. The NFL drives huge viewership numbers, so I’ve got a look at that. A whole bunch of TV shows returned to the traditional broadcast channels, and I have thoughts. And I have a quick look at adult animated shows, since a couple flopped earlier this month. Plus, the Emmys aired earlier this month, and we got some fun data bout how popular those nominated shows are and why I’m not optimistic about the show’s future. That’s a lot, so let’s dive right in. Subscribe Sports - Football Remains the King of Streaming Over the last two Streaming Ratings Reports, I sorta ignored the biggest “show” each week. (I was tempted to say “piece of content” but I know that word bugs folks.) In my database, I call these “specials”, and they sure are special. I speak of the king of American TV: football!!! Streaming football is back and, unlike some other sports, it routinely dominates all viewership. Probably the best way to show this is to update one of my favorite graphics, the “40 Million Hour Club”1 since football games have joined that club each week they’ve premiered: (Yep, that’s the data through 28-Sep, the first four weeks of the season. As a reminder, I take the average minute audience provided by Nielsen, factor out a percentage of linear TV viewers in home markets, and multiply the run time by the three-hour runtime.) Again, the numbers are huge. Let’s start with Netflix. They grabbed the rights to the bonus opening week NFL Kickoff game (which was on YouTube last year) and it put up 18.5 million viewers on average. That nets out to 47.4 million hours of estimated streaming hours. That’s good! Though, notably, it’s well below Christmas Day games from previous years. Compared to other streamers/broadcasters, that’s a bit of a mixed result. On one hand, Netflix’s 18.5 million average is about what YouTube claimed last year, though Nielsen used a bespoke methodology at that time, so I trust this viewership figure more. So that’s good. (The game also shifted from a Friday to a Thursday and that could have helped the viewership as well.) And Netflix continues to best Prime Video in total viewership—as you’ll see next—though Netflix has had much higher-profile (opening week and Christmas Day) games. NBC/Peacock’s opening game the night before averaged 25.1 million average viewers, which is just much bigger than Netflix (or Prime Video). That’s the big caveat to all streaming viewership records: even in success, they can’t compete with traditional linear TV. Previously, I called this my “hierarchy of viewership”, and the data keeps supporting that thesis. The downside for NBC is that this game’s viewership was down compared to previous years, though it may be a counting issue. Here’s a great chart from Sports Media Watch: Indeed, looking at all the opening week games across all windows, Netflix still lags the other primetime windows, but does well compared to the afternoon games: I saw a few folks make the case that streamers still lag traditional broadcasters in reach, and I’d add they really lag compared to “broadcast plus streaming” options like NBC/Peacock, ESPN/Disney+ and CBS/Paramount+. The best data I saw for this came from Samba TV, who charted reach through the 2025 season, and, wow. (Samba TV’s numbers are historically lower than Nielsen’s, so don’t compare their household figures to Nielsen’s hours, but use them as a proxy for the relative reach of the streamers.) The good news is Prime Video is NOT having a down year. Their opening Thursday Night Football game reached 18.6 million viewers (about what Netflix got), but that’s a high for Prime Video on Thursdays and the biggest Thursday night game since 2015. The TNF games the weeks of 21-Sep and 28-Sep continued this streak, getting 43.1 (16.8 million average viewers) and 42.5 total hours (16.6 million average viewers), which were both up from last year. Still, that continues the (typical) season slide: (For those new-to-streaming-football-numbers folks, the viewership declines for Thursday Night Football as the year goes along.) Overall, it appears as if Prime Video is now part of the “football habit”, be it for customers at home or out at places like bars and restaurants. And its viewership is slowly catching up to broadcast. One last chart shows this. Last season, Nielsen started adding out-of-home viewership to the charts, so I try not to do season-to-season comparisons as I did for the first few years. And while Nielsen added Big Data viewing this year, I’m going to compare the last two seasons. Here’s that chart, which shows the season-over-season gains: When it comes to streaming football, we have to keep a few seemingly contradictory thoughts in our head… First, streaming doesn’t come close to matching broadcast’s reach and, thus, viewership. Second, even with that gap, football is still the biggest “thing” on streaming. It’s very, very popular. Third, while some methodology changes have likely helped Prime Video’s numbers, their viewership does appear to be growing. Lastly, yeah, the NFL started the season off poorly, with week one dragging down the numbers in year-over-year comparisons. However—and again, methodology changes may have helped this—the viewership grew compared to previous seasons over the next couple of weeks. So football is still king. On streaming and off. Television - Adult Animation Continues to NOT Make the Streaming Charts In the last two reports, two adult-animated shows whiffed: Netflix’s animated comedy, Dang! Paramount+’s Sega-video-game-inspired fantasy/comedy, Golden Axe. Neither made the charts, but that’s usually the case for animated shows. I mean, here’s literally every animated show that’s made the Nielsen Original charts since the start of 2025: And one of those shows is G_abby’s Dollhouse_! A kids show! The problem with charts like this is that they don’t give you a sense of how many shows miss the charts. Netflix had at least eleven animated flops, including comedies like Big Mouth (a show everyone assumed was popular in the pre-Streaming Ratings Era), Long Story Short, Haunted Hotel, Mating Season, Strip Law, and Alley Cats, and action shows like Blood of Zeus, Castlevania: Nocturne, Devil May Cry, Splinter Cell: Deathwatch, and Tomb Raider: The Legend of Lara Croft. Prime Video had at least six animated misses, two in the same universe (Hazbin Hotel, Helluva Boss), three more comedies (#1 Happy Family USA, The Second Best Hospital in the Galaxy and Kevin) and an action show (The Mighty Nein). Disney+ had MCU and Star Wars animated misses (Eyes of Wakanda, Marvel Zombies, Star Wars: Visions, Star Wars: Maul – Shadow Lord, and Star Wars: Tales of the Underworld) but I can’t tell how many of those shows were geared towards adults. HBO Max had Harley Quinn and Hulu had Solar Opposites. None of these shows made the charts! That’s a lot of misses! If I remade the chart with all those misses, here’s how it would look: Listen, I know the counter arguments. First, it’s cheaper to produce animated shows than live action. Fair enough, but with viewership this low, even that cheaper price point starts to not matter. Second, just look at the acquired charts. Hit animated comedies can generate viewership for years! Shows like The Simpsons, South Park, Family Guy, and Bob’s Burgers do really, really well. Fair enough, but streaming has failed to recreate the dynamic that Fox has mastered so well. That’s a problem for streaming still. Television - Emmys! The annual Emmys broadcast was a few weeks ago, and I’ve got data on how the nominees performed on streaming, plus hot takes on this year’s viewership (and the big news about the broadcast’s, er, streamcast’s future). We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… The top Emmy-nominated shows… ...why I’m worried about the future of the Emmys telecast... ...the pros of broadcast television ...and the cons... ...please subscribe! We can only keep doing this great work with your support. Coming Soon! Next week, we’ve got a double issue (since the weeks of 21-Sep and 28-Sep were so light), but then I’ll be all caught up after a deluge of streaming ratings data from Nielsen in September. In the meantime, I’m going to try to take a look at Netflix’s stats to explain why Bela Bajaria is out. But even light weeks give me plenty to talk about. The Great British Baking Show returns to Netflix and Apple TV has a buzzy new star-studded comedy. And Netflix has a controversial-but-appears-to-be-popular new game show. Plus big films like Toy Story 5, Backrooms and The Breadwinner head to streaming. And is East of Eden a hit? After that, The Kardashians return to Hulu, Prime Video has a reboot of Carrie, and Netflix has a horror show, Below. Disclosure Day heads to Peacock, The Housemaid heads to HBO Max_,_ a new Ben Affleck film, Animals, lands on Netflix, and Apple TV has a new John Cena action film based on, checks notes, Hasbro’s Matchbox toys. Okay. Longterm, some interesting TV production news. HBO Max ordered How to Survive Without Me, starring Kaley Cuoco, Joshua Jackson, Ray Romano and Rita Wilson, for fifteen episodes! I love that some streamers (or, at least, HBO Max) are finally ordering TV shows with more than eight episodes. In less wise production news, Landman does not appear to be coming back this year, since it just started production. Frankly, I don’t love this (get your shows out on time) but Landman is so popular, I doubt it matters.
The remarkable bond between a man and a deer
In his new book 'Penelope,' author Paul Bochner recounts 'one of the greatest loves I have ever known.'
Wash your hands. There's probably poop on them.
They may look clean, but not from a microbial perspective.
Citizen Science Reveals New Rocky Mountain Mussel Population
A citizen science observation has led to the confirmation of a new subpopulation of the endangered Rocky Mountain Ridged Mussel in the Fraser River watershed of British Columbia.
Here’s Brunch, a pop-up, weekend email about the 2026 Election Cycle
Your Sunday buffet of Florida politics, food, culture & more.
Trump endorses embattled Israeli Prime Minister Benjamin Netanyahu for reelection
President Donald Trump has endorsed embattled Israeli Prime Minister Benjamin Netanyahu for late in his reelection campaign. It's coveted boost because of Trump’s popularity. But it's also an endorsement that
Trying turkey sandwiches at Subway, Jimmy John's, Jersey Mike's; best
I ordered a turkey sandwich from Subway, Jimmy John's, and Jersey Mike's to see which popular chain has the best version of this classic sub.
New water lily can be seen from space
A chance Instagram post led to a big discovery in Colombia.
Pope Leo Gives Health Update After Lung Cancer Surgery
The remarks came during the pontiff's Sunday appearance at the Vatican following his release from Rome's Gemelli Hospital.
Black Death had dramatic effect on species diversity as humans abandoned farmland, study finds
Researchers have found that during the Black Death, when a third of the population of Europe was wiped out, biodiversity fell. Understanding their farming practices could help us increase diversity in modern agriculture.
To fix California, make its politicians afraid to lose
The state has the nation’s largest homeless population and some of its most expensive housing — yet incumbents rarely pay a price. A slew of new parties is the answer.
Scientists discover a surprising twist in Japan's 7,300-year-old volcanic apocalypse
A catastrophic volcanic eruption 7,300 years ago devastated Japan, but new research reveals that its impact on prehistoric populations was far more complex than previously believed. While some communities disappeared or declined, others unexpectedly flourished as survivors migrated, adapted, and found new ways to thrive.
Scientists Discover a Surprising New Effect of a Popular Blood Pressure Drug
A drug for high blood pressure could inspire future treatments for people with normal readings, thanks to an unexpected effect on the body’s energy-burning fat. Losartan already helps people control high blood pressure. New research suggests it could have a second use in activating brown fat, a tissue that burns energy to produce heat and
Three upcoming shows offer variety at Stanley Theatre
UTICA — From the music of Phil Collins to a popular television game show and a Halloween-themed circus, The Stanley Theatre has a variety of entertainment lined up.
Global banana business bruised as Iran war pressures producers
The war in Iran has rippled through the global economy in many ways, pushing up prices for oil, fertilizer and other products. It has also created challenges for America's most popular fruit: bananas.
Hormel makes $1 billion bet on chicken
Hormel Foods is branching into a new — and wildly popular — meat category with a deal to acquire a chicken company for more than $1 billion.
Seventeen's hot new JxJ unit are showing off their chemistry — with a little help from Pinterest
Jeonghan and Joshua from the mega K-pop boy band Seventeen are offering fans a dream to lose themselves in and a mood board for shopping
K-Pop Newcomers A2O Lite and A2O Soul Make Their Debut
The multinational girl and boy groups are the latest project from Lee Soo-man, the former SM Entertainment producer.
Green Bay No Kings rally draws several hundred to urge early voting
In Green Bay, protesters under the national No Kings banner aimed populist messaging at President Donald Trump.
Vinyl record junkies find a lot to love at Utica's Record Riots
Kirkland was one of hundreds of vinyl record enthusiasts to brave the chilly temperatures Saturday morning, Oct. 17, to attend the Record Riots traveling convention at the Deerfield Fire Station. Based in New Jersey, Record Riots is one of the largest network of vinyl shows in the country, with pop-ups stretching from Utica to Ohio to Virginia. The Utica Record Riot typically takes place three times a year.
Nationwide No Kings protests push for historic early voting results
Millions of Americans are expected to gather in big cities and small towns and vote early on Saturday, Oct. 17, in a continuation of the popular No Kings protests.
Orphaned walrus calf rescued from nearby polar bears in Alaska
The calf was transported over 800 miles to safety—without becoming a snack.
15 uplifting images from Dog Photography Awards 2026
From elegant poodles to playful corgis.
New 4,300-mile-long internet cable will shuttle data along the ocean floor at 1 million gigabits per second
Petal, the world's first petabit transoceanic fiber cable, could theoretically support simultaneous music streaming for 75% of the world's population.
CT Culture Corner: K-Pop, RUSH, ‘Mamma Mia’ and more
"Mamma Mia!" has been seen by 70 million people internationally.
Pope's health should not be taken 'for granted', says top Vatican diplomat
Archbishop Paul Gallagher tells the BBC there was no sign of the Pope's ill health prior to his operation this week.
Uncertainty Over Pope’s Health Fuels Familiar Debate Over Vatican’s Candor
By announcing his lung condition himself, Leo has been more forthcoming than many popes. But mysteries remain, prompting scrutiny of papal statements for hidden meaning.
Pope Leo XIV has brought transparency to Vatican health crises
Pope Leo XIV has brought an American style of governing to the Vatican, including in the way it handles health crises.
An American pope brings American-style governance to the Vatican, even in a health crisis
VATICAN CITY (AP) — There’s a telling anecdote from St. John Paul II’s pontificate that illustrates how Pope Leo XIV and his American style of governing have changed the Vatican and the way i…
An American pope brings American-style governance to the Vatican, even in a health crisis
Pope Leo XIV has brought an American style of governing to the Vatican, including in the way it handles health crises
An American pope brings American-style governance to the Vatican, even in a health crisis
Pope Leo XIV has brought an American style of governing to the Vatican, including in the way it handles health crises.
Late artist Lil Poppa’s mother launches foundation focused on youth mental health
The mother of Jacksonville late recording artist Lil Poppa is honoring her son’s life by creating a foundation focused on mental health awareness, suicide prevention and youth support.
Popular Wisconsin restaurant to close after nearly 65 years in business
VAN DYNE, Wis. (WFRV) — A Wisconsin bar and restaurant is closing after serving residents for nearly 65 years, according to a press release. After a dispute among family members, Wendt’…
K-pop Entertainment Company Hello82 Aims to Plant a Flag in Festival Market with Inaugural 82World
The two-day, fan-focused festival arrives in Los Angeles this weekend, headlined by the chart-topping boy group ATEEZ.
Hello82 Founder on Inaugural K-pop Festival 82World Featuring ATEEZ
The two-day, fan-focused festival arrives in Los Angeles this weekend, headlined by the chart-topping boy group ATEEZ.
A Former Rome Reporter on the Pope’s Health and Legacy
For a former Rome bureau chief, Pope Leo’s lung cancer diagnosis prompted pressing questions about life and legacy.
Self-care is the first line of action for all healthcare
As healthcare systems face growing pressure from aging populations, chronic diseases, workforce shortages and unequal access to care, self-care is increasingly being recognized as a potential solution.
Doja Cat’s Seattle arena concert was a scorching, slapstick spectacle
Doja Cat brought ‘80s excess, pop-rap and pyrotechnics to Climate Pledge Arena.
Georgia's Senate and governor races test Trump's political influence
Trump plays a significant role in Georgia's races, with Democrats working to tie their GOP opponents to Trump’s unpopular policies on the economy and war with Iran.
RFK Jr. proposes FDA look the other way on unproven peptides, report says
FDA scientists said none of the popular drugs have been proven safe or effective.
Tiny, critically endangered bat rescued and released in Pennsylvania
A fungal disease has wiped out up to 97 percent of northern long-eared bats in North America.
Burgers, Hugo Spritzes & Global Domination With Say Now
NYLON talks to girl group Say Now about their next EP, 'Say What You See,' their viral song "Met My Match," their childhoods, and dreams of pop stardom.
Video: Zara Larsson Won’t Abandon Her Politics for Fame
Zara Larsson refuses to censor her political beliefs for money or fame. The Swedish pop singer has spoken out on issues like abortion rights and Palestine, and she shares with Popcast why she refuses to sacrifice her integrity no matter how lucrative the opportunity.
Your eyes dilate depending on your thoughts
Brain activity and verbalization can both affect our pupils.
Zara Larsson Has a Blunt Message for Brands That Dislike Her Politics
Zara Larsson revealed that she has lost several business opportunities because of her outspoken views on political issues. The Swedish pop star emphasized the real-world impact of money, saying, “Mone...
Pope Leo to make first appearance since cancer surgery
Pope Leo XIV is set for his first public appearance since cancer surgery as doctors report steady improvement in his recovery.
Can AI solve our mental health access problem?
Last week I asked you what worries you most about AI in health. It was close, but your top answer was “AI giving bad health advice.” Last week’s poll results: You’re in good company. This concern was top of mind at a conference I joined at Stanford last week, where researchers, clinicians, and people who build AI systems spent a day debating trust and safety in health AI. Stepping back, I’m also hearing your emerging concerns about AI’s impact on our well-being generally. I see this as a matter of public health, and we’ll take it in pieces as we learn together. Today we’ll focus on AI chatbots used for therapy for mental health. Early this month, Governor Newsom vetoed Senate Bill 903, California’s most ambitious attempt to regulate AI use for mental health. It’s at the center of active debate, and raises the questions patients, family members, citizens, and voters will face as AI moves deeper into health care. Let’s work through it. What is “AI-based therapy”? It’s really two things: purpose-built mental health apps designed to deliver structured support, and general chatbots like ChatGPT, Claude, and Gemini that people increasingly use for emotional support—even if they weren’t built for it. Spoiler alert: I don’t know whether the shift toward AI therapy is good or bad. The evidence isn’t there yet. But I do know it’s already happening, and I have some ideas about how we can roll it out with safety in mind. The therapy dilemma, in a nutshell Mental health challenges are common, and strain health and well-being across populations. Therapy (interactive dialogue with a trained, empathetic practitioner) helps many people heal. The demand for licensed therapists far exceeds the supply in California, and AI-based therapy can narrow that gap. AI-based therapy remains novel, unproven, and not well tested. Right off the bat, we can see we’re dealing with trade-offs here. Since the main driver of demand for therapy from a robot is lack of access to therapy from a human, we’ll start there. It’s too hard to find and afford a human therapist California is short roughly 55,000 licensed, non-prescribing therapists and counselors, about 40% of what we need. Psychiatrists, who rely on talk therapy as a complement to prescribed medications, are even more scarce. Eight counties have none, and density ranges from 1.7 per 100,000 residents in San Benito County, to 68.1 in Marin County. My wife is a psychiatrist in Marin, and even here access is tight. If it’s hard in the best-supplied county, imagine rural Sierra County, or the San Joaquin Valley. In 2024, more than half of Californians who tried to make a mental health appointment struggled to find a provider who took their insurance, compared with 14% for physical health care. When Senate staff posed as “secret shopper” patients and called 120 mental health providers in Medicare Advantage networks, they landed an appointment less than once for every five tries. Insurers pay behavioral health clinicians about 22% less than medical and surgical clinicians for comparable office visits. On top of that, billing denials and prior authorizations hit hardest at the solo and small practices common in mental health. Psychiatrists opt out of Medicare at the highest rate of any specialty. In many places, a cash practice for therapy fills quickly with patients paying $250 or more an hour, with no insurance paperwork at all. Families who can pay cash find providers more easily. Those who rely on insurance, including Medi-Cal enrollees, older adults, rural residents, and non-English speakers, compete for what’s left. So we can’t pretend the human system works, and we can’t blame people for turning to AI for support when they’re in distress. AI is filling the gap It’s estimated that roughly a quarter of AI users use it for mental health support. If you have internet, it’s available 24/7, it’s cheap, and it speaks your language. Uninsured adults are about twice as likely as insured adults to do it (30% vs. 14%). It feels anonymous in ways that may enable people to ask things they’re unsure or embarrassed about. The largely hidden, personal use makes it hard to study whether it’s actually helping people with their mental health issues, but researchers are trying. Does AI therapy work? A 2026 analysis of nearly 40 randomized trials found chatbots showed a real but small reduction in depression symptoms. But most of these trials were compared to an alternative of no therapy, not a human therapist. So the benefit of AI therapy is probably real, but modest, and mostly untested against the alternative of human contact. We need more studies. Serious concerns OpenAI’s own estimate is that more than a million ChatGPT users each week show signs of suicidal planning or intent. These are high stakes encounters, and AI doesn’t always get it right. That’s partly because a chatbot can sound like a therapist, but it has no license, no duty of care, and it’s not clear who to hold accountable when it gets things wrong. AI is also designed to help users in whatever task they’re seeking to accomplish. People may feel like they’re getting therapy, but they’re mainly getting a convincing conversation. It’s easy for an AI companion to wander into gray areas, like playing along with “creative writing” that may be about the user’s own suicidal intent. Courts are driving safety conversations A wave of lawsuits have been filed on behalf of families claiming that chatbots pushed people they loved toward self-harm, including teens who died by suicide. The first settlements came this year. OpenAI is headquartered in San Francisco, and dozens of cases alleging that ChatGPT drove users to suicide or self-harm are now before a San Francisco judge. Character.ai has filed for bankruptcy after several states brought lawsuits accusing the chatbot of pushing dangerous content to kids. But the technology seems to be improving. Last month, an independent evaluation found that newer AI models “almost never endorse suicide.” That’s progress, but our societal appetite for even one preventable death is very low. So how do we move forward? Finding a middle ground Earlier this month the governor vetoed Senate Bill 903, a bill designed to place guardrails on the use of AI for therapy. The bill would have prohibited any AI-based platform from being advertised as psychotherapy, and would have required a licensed professional to review and approve each encounter where AI was used to support therapeutic decisions. Newsom called it overly broad, since even routine screening questions would have needed clinician sign-off. Knowing we’re already short on mental health providers, requiring human review of AI encounters may not relieve our access problems. Still, the answer isn’t no oversight. Here’s one feasible short term solution. Rather than reviewing each encounter, a licensed clinician can design the guardrails: what counts as a crisis, what triggers an immediate handoff to a human, and what gets sampled for audit each month. The AI runs inside that structure. Conversations get checked, failures get reported, and a real clinician owns the framework. Medicine already has models to learn from. The FDA process for rolling out newly approved medications is an example. After a product reaches patients, we keep watching for adverse events. Patient-facing AI needs the same “digital pharmacovigilance”: systematic tracking of harms, near misses, and the types of groups that get hurt and why. It’s also critical that users know that they can reach a human if they’re in crisis. Most chatbots now include messages like these: Bottom line The rush to use unproven AI tools for mental health support is mostly a workaround, a sign of a health system people can’t get into. We need better access to proven care from licensed clinicians. That takes reimbursement that makes accepting insurance viable, and a bigger workforce. But, built and tested well, AI could be part of the answer. It could be the 2 a.m. check-in when no one else is awake, or a way for patients to practice skills their therapist taught them. It could be the first step to get someone the right level of care, and take paperwork off clinicians’ plates so they spend more time with patients. None of this is simple. The SB 903 veto doesn’t end the debate, and the legislature will be back. In the meantime, those of us using these tools need to stay informed, ask hard questions, and hold the companies building them accountable. I’ll try to do my part, and we’ll keep learning together. Love,Matt P.S. If you or someone you know is struggling with mental health challenges, emotional distress, substance use problems, or just needs to talk, call or text 988- you’ll reach a real person— or chat at 988lifeline.org 24/7. Dr. Matt Willis is the author of Your Local Epidemiologist in California. A California native, he’s served as a primary care physician, CDC epidemiologist, and public health officer for Marin County, where he guided the pandemic response. He lives in Marin with his family and their dogs, Teddy and Ramona. Thank you Cynthia He, MD, PhD, and Parnika Saxena, MD, for their guidance in preparing this article. Cynthia works in an outpatient mental health clinic, treating patients who have Medi-Cal or, sometimes, no insurance. Parnika works in an inpatient psychiatric unit, treating patients with public or private insurance or self-pay ability. All opinions are their own and do not represent their employers.
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New Yorker staff writer Kelefa Sanneh discusses politics of pop music, culture
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Oct. 15: Why Feds Are Investigating Rep. Ilhan Omar and Why Science Journalist Cleo Abram is Optimistic about AI
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Cardiology’s busy year: Compensation, productivity, imaging volumes and TAVR cases all on the rise for heart specialists
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IP Saves the Day On Streaming
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Before we get started, I wanted to highlight a new idea I saw from Real Good AI, proposing a ratings system for AI use. (H/T to Anthony Kaufman’s article highlighting this.) It would look something like this: In general, I think that this is a solid, middle-ground solution that should appease both the pro-AI camp (who love AI) and the anti-AI camp (who wants to know if what they’re watching didn’t come from humans). Regardless of your feelings on AI/LLMs—I’ll never use it for my writing—transparency is often the best solution to many problems. In general, I think way more media outlets need to be using way more AI disclosures. My quick “Yes and...” to this idea: what about ads? In particular, I hate it when I see or hear ads that are obviously AI-generated, but a person or voice says, “I used this product”. AI doesn’t use products! Just today, I watched a YouTube ad where a “person” said they use some sort of rain wind chime...but that’s not a real person! They didn’t use this product. (Especially since the video of the wind chime itself also appeared to be AI-generated...) I believe most traditional advertising already has standards like this anyway.1 Okay, on to this week’s issue. We’re covering the week of 14-Sep, and then next issue, I’ll be fully caught up with Nielsen’s new release schedule. In the future, I plan to put out Streaming Ratings Reports each Monday after Nielsen’s Thursday releases. Overall, we had some big new shows this week, like Prime Video’s Reacher spinoff_, Neagley_, which is off to a big, big start, and Netflix’s latest in its Monster anthology, which is their largest opening since June and the second-largest since One Piece came out in March. All that, plus Slow Horses returns, the trio of returning shows (Lioness, Reacher and Ted Lasso) continue to dominate the top tens, Paramount+’s latest crime drama, a big whiff for a Netflix original film and a precipitous drop for Netflix film charts, all the flops, bombs and misses, and a whole lot more. Let’s dive right in! (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of September 14th to September 20th 2026. You can find a link to my terminology here.) Subscribe Television - IP For the TV Win Can I use the dirty word of entertainment journalism right now? IP. Shhh. Don’t tell anyone I said it. But IP works at the box office, and we’ve seen some evidence it works in TV too. Not as well, and not all the time—no absolutes here!—but often enough. And glancing at the Nielsen top ten…it worked this week! Take Prime Video, who has a monster hit in the crime drama Reacher. Would a spinoff work for that show? Yep! They binge-released Neagley, about a detective from the original Reacher series, and its eight episodes debuted to 29.6 million hours. Here’s how it stacks up to Reacher, one of Prime Video’s biggest shows: That’s great. Nearly as strong as Reacher’s opening! (Both shows started with eight, binge-released episodes, so this comparison is apples-to-apples.) Notably, Prime Video scheduled the debut of Neagley to overlap with Reacher’s most recent season, to help drive tune-in. Obviously, I love smart release strategies like that. And even though I wrote “obviously”, it’s not really that obvious, since streamers don’t often take advantage of natural overlaps like this_._2 Other data backs how well Neagley performed. It opened at second place on Samba TV for two weeks and got 51.7 million hours on Luminate. That’s the eleventh biggest opening on Luminate since May of 2024 and tied with Bridgerton’s third season opening. That’s a huge opening! Its IMDb is solid too, a 7.7 on 24K reviews. Netflix’s latest edition in the “Monster” series—which started with Jeffrey Dahmer and comes from Ryan Murphy—did well too, opening to 24.7 million hours. That’s the biggest opening for Netflix since I Will Find You in June, and second biggest since March. Unlike the Reacher series, this franchise is trending downward, though. The first Monster show—Dahmer - Monster—was giant. More than anything, I think this reflects that Netflix running out of extremely popular—if that’s the right word?—serial killers to feature. Still, the data says this is a very good opening. It made it to third place on Samba TV for two weeks. It also opened to 40.0 million hours on Luminate. That’s not quite as elite as Neagley, but still very, very strong. I’ll be honest: my priors coming into any given week are that IP works to help drive buzz for new shows, but TV shows need to stand on their own even more than movies, so they will succeed or fail based on their quality. But these two spinoffs definitely worked. Quick Notes on TV The top show, film or special this week? Football, again. Specifically, Prime Video’s season opener of Thursday Night Football. The games run long (three hours) but mainly a lot of people watch each game. That adds up to a lot of viewership. Paramount released the second season of MobLand on an unusual day for that service, a Friday! Often, they put their new shows out on a Sunday, as they did last year with a run of shows (Lioness, Tulsa King and Landman). MobLand didn’t make Nielsen in its first week, but on Samba TV it got to eighth and seventh place. Luminate had a smaller opening too, only 5.3 million hours. MobLand missed the Nielsen charts for its first eight weeks, so this season is off to a stronger start. (Bonus note: the first season streams on both Prime Video and The Roku Channel, but I only have it as Paramount+ on those charts.) I’ve mentioned a few times that foreign-language originals do lower numbers than English-language originals on Netflix most of the time. But I don’t usually emphasize what country those originals come from, and observationally, they tend to be from Western or Northern European countries, in general. So credit to Not a Stranger, a Turkish Netflix original, for breaking through on Luminate, getting to 7.9 million hours in its first full week on those charts. As I mentioned last issue, Crew Girl ended up making the Nielsen charts in its second week. That’s still a soft performance compared to many shows, but again this, one looks affordable. And if you’re curious, here’s how it stacks up to some other sports romance shows: We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… …about a new data source and how it drives streaming viewership… ...what reality show is struggling in its latest season…. ...what Netflix film bombed…. ...How Reacher, Ted Lasso, and Lioness are doing on the charts… ...what obscure sport put up great viewership numbers… …how far streaming films are falling… …all the flops, bombs and misses for the last week… …and more… ...please subscribe! We can only keep doing this great work with your support. If you want an idea of just how much content you’d get in a full issue, check out this older issue. Coming Soon! Next week, we’ve got a double issue, then we’ll be all caught up with Nielsen’s data. Yes! The goal is to have my report out on the Monday after I get Nielsen’s data. So next issue, I’m looking at East of Eden, The Great British Baking Show, a Willy Wonka game show (that people are upset uses AI, but viewers might not care), and a Cosby show spinoff reboot on Netflix, and Brothers on Apple TV (starring Woody Harrelson and Matthew McConaughey). That’s about it for TV, but who’s going to win the streaming week, The Breadwinner or Backrooms on streaming? Answer: Toy Story 5. Plus Netflix has a Unabomber film and a new Tyler Perry film, Teenage Sex and Death at Camp Miasma tries to repeat The Substance’s run on MUBI, and Paramount+ has Jackass: Best and Last. Long term, Netflix is remaking Lonesome Dove. I love this choice, but man, there are a lot of westerns on TV right now. And they’re making Sega TV shows, including a Crazy Taxi TV show and Sonic show with an “edge”.
It’s not the old two-party politics – but Labour and the Tories now know they can shun their populist challengers
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