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Tusayan business recovery center to help after Grand Canyon floods
The federal Small Business Administration has opened a temporary center in Tusayan to help streamline economic recovery efforts following destructive flash floods at the Grand Canyon earlier this year.
UAMS opens Fayetteville MS clinic
The University of Arkansas for Medical Sciences recently opened the UAMS Health MS Clinic at the UAMS Northwest Regional Campus in Fayetteville. The 3,500-square-foot multiple sclerosis clinic at 1125 N....
Your Voice, Your Vote: Stanley Langlow, Chelan County sheriff candidate
.engage-icon { width: 40px; height: 40px; margin: 5px; padding: 4px; border: 1px; border-style: solid; border-radius: 50%; cursor: pointer; } .icon-clicked { width: 40px; height: 40px; margin: 5px; padding: 4px; border: 1px; border-style: solid; border-radius: 50%; background-color: #C5D9E2; } .engage-container { display: block; margin-left: auto; margin-right: auto; padding: 10px; text-align: center; float: center; min-height: 100px; } .success-message { font-family: Helvetica Neue,'Open Sans',Helvetica,Arial,sans-serif; font-style: italic; color: #333; } .label { font-family: Helvetica Neue,'Open Sans',Helvetica,Arial,sans-serif; color: #000000; font-size: 14px; line-height: 1.42857143; } .link-button { border-radius: 5px; border-color: #333; background-color: #C5D9E2; color:#333; align:center; max-width: 175px; margin: 5px; } .button-text { font-family: Helvetica Neue,'Open Sans',Helvetica,Arial,sans-serif; color: #000000; font-size: 14px; line-height: 1.42857143; } Copy article link Sign up for our newsletters function Copy() { var button = document.createElement('input'), text = window.location.href+'/?utm_medium=internal&utm_source=readerShare&utm_campaign=bButton'; document.body.appendChild(button); button.value = text; button.select(); document.execCommand('copy'); document.body.removeChild(button); document.getElementById('articleShareButton').innerHTML = "Link copied!" }; Trending Wenatchee house fire displaces family, 3 dogs rescued 1 dead, another injured in car fire outside East Wenatchee Delilah: From local Wenatchee singer to Latin Grammy nominee East Wenatchee standoff ends after cigarette break Spokane developer applies for 250 apartment project outside East Wenatchee
Your Voice, Your Vote: Adam Musgrove, Douglas County sheriff candidate
.engage-icon { width: 40px; height: 40px; margin: 5px; padding: 4px; border: 1px; border-style: solid; border-radius: 50%; cursor: pointer; } .icon-clicked { width: 40px; height: 40px; margin: 5px; padding: 4px; border: 1px; border-style: solid; border-radius: 50%; background-color: #C5D9E2; } .engage-container { display: block; margin-left: auto; margin-right: auto; padding: 10px; text-align: center; float: center; min-height: 100px; } .success-message { font-family: Helvetica Neue,'Open Sans',Helvetica,Arial,sans-serif; font-style: italic; color: #333; } .label { font-family: Helvetica Neue,'Open Sans',Helvetica,Arial,sans-serif; color: #000000; font-size: 14px; line-height: 1.42857143; } .link-button { border-radius: 5px; border-color: #333; background-color: #C5D9E2; color:#333; align:center; max-width: 175px; margin: 5px; } .button-text { font-family: Helvetica Neue,'Open Sans',Helvetica,Arial,sans-serif; color: #000000; font-size: 14px; line-height: 1.42857143; } Copy article link Sign up for our newsletters function Copy() { var button = document.createElement('input'), text = window.location.href+'/?utm_medium=internal&utm_source=readerShare&utm_campaign=bButton'; document.body.appendChild(button); button.value = text; button.select(); document.execCommand('copy'); document.body.removeChild(button); document.getElementById('articleShareButton').innerHTML = "Link copied!" }; Trending Wenatchee house fire displaces family, 3 dogs rescued 1 dead, another injured in car fire outside East Wenatchee Delilah: From local Wenatchee singer to Latin Grammy nominee East Wenatchee standoff ends after cigarette break Spokane developer applies for 250 apartment project outside East Wenatchee
Your Voice, Your Vote: Tyler Caille, Douglas County sheriff candidate
.engage-icon { width: 40px; height: 40px; margin: 5px; padding: 4px; border: 1px; border-style: solid; border-radius: 50%; cursor: pointer; } .icon-clicked { width: 40px; height: 40px; margin: 5px; padding: 4px; border: 1px; border-style: solid; border-radius: 50%; background-color: #C5D9E2; } .engage-container { display: block; margin-left: auto; margin-right: auto; padding: 10px; text-align: center; float: center; min-height: 100px; } .success-message { font-family: Helvetica Neue,'Open Sans',Helvetica,Arial,sans-serif; font-style: italic; color: #333; } .label { font-family: Helvetica Neue,'Open Sans',Helvetica,Arial,sans-serif; color: #000000; font-size: 14px; line-height: 1.42857143; } .link-button { border-radius: 5px; border-color: #333; background-color: #C5D9E2; color:#333; align:center; max-width: 175px; margin: 5px; } .button-text { font-family: Helvetica Neue,'Open Sans',Helvetica,Arial,sans-serif; color: #000000; font-size: 14px; line-height: 1.42857143; } Copy article link Sign up for our newsletters function Copy() { var button = document.createElement('input'), text = window.location.href+'/?utm_medium=internal&utm_source=readerShare&utm_campaign=bButton'; document.body.appendChild(button); button.value = text; button.select(); document.execCommand('copy'); document.body.removeChild(button); document.getElementById('articleShareButton').innerHTML = "Link copied!" }; Trending Wenatchee house fire displaces family, 3 dogs rescued 1 dead, another injured in car fire outside East Wenatchee Delilah: From local Wenatchee singer to Latin Grammy nominee East Wenatchee standoff ends after cigarette break Spokane developer applies for 250 apartment project outside East Wenatchee
Coushatta Tribe to open second Feather Fuel travel plaza Oct. 30
The Coushatta Tribe of Louisiana will open its second Feather Fuel Travel Plaza Oct. 30 in Iowa, La., expanding its fuel and retail operations. The 14,000‑square‑foot plaza sits on an 11‑acre property at the intersection of Interstate 10 and U.S. Highway 165. In a news release, the tribe said the location is intended to serve […]
Maryland Fires Mike Locksley, Opening a Big Ten Job
Mike Locksley is out at Maryland, and the Big Ten's first coaching vacancy is open. #BigTen
Brookshire Brothers opening new location with premier outdoor entertainment venue Nov. 11
Brookshire Brothers will open the doors to its newest Lufkin location at 6 a.m. Wednesday, Nov. 11, bringing an enhanced grocery shopping experience, expanded services and a premier outdoor entertainment
Choctaw Nation opens third small business center in McAlester
The Choctaw Nation of Oklahoma has opened a small business center inside the renovated McAlester Public Library, expanding access to workspace, business advising and connections to lenders. The Chahtapreneur Business Center’s 3,500-square-foot McAlester location is the tribe’s third center under the tribe’s purview, joining existing locations in Durant and Idabel, according to a tribal news […]
Chicano Mural Cover-Up: Was Santa Ana’s New Pool Opening All About Politics?
Ahead of election, questions are swirling about why Santa Ana official held a ribbon cutting for pools not yet fully open to the public.
EA Sports Confirms It's Developing an Open-World Football Game
EA Sports is working on a new open-world football game, seemingly separate from Madden and College Football.
Xbox Cloud Gaming’s pay-as-you-go option starts at $3.99 for 10 hours
Microsoft is opening up Xbox Cloud Gaming to anyone in November.
Pocket Planet Canada Takes Immersive Entertainment to New Heights With Everest: The First Ascent
The Everest: The First Ascent VR experience opens at Pocket Planet Canada in downtown Toronto on November 10. ...
Open for Business: Premier Performance Reno helps people handle pressure
Trent Mahler shared a couple of pressure resets you can use in two minutes.
With ‘Wildwood,’ Laika’s stop-motion magic returns to the PNW
The animation studio's latest film, the Pacific Northwest-set "Wildwood," opens in theaters this week. Here's how the magic happened.
WA church sermons on abortion, witchcraft come back to haunt candidate
Katy Cornell is running for an open House position in Washington's 26th House District.
Catawba Valley Health System opens Taylorsville Urgent Care
Catawba Valley Health System (CVHS) is pleased to announce the opening of Catawba Urgent Care of Mountain View in Taylorsville, effective Monday, October 19, 2026. Located at 50 Macedonia Church Road, Suite C, the new clinic becomes the fifth Catawba Urgent Care of Mountain View location. The Taylorsville location joins existing clinics in Sherrills Ford,…
UPDATE: SBA Opens Business Recovery Center in Tusayan Following Grand Canyon Flash Floods
Congressman Eli Crane
Arkansas State Fair expands on entertainment
LITTLE ROCK, Ark.- It’s day 6 of the Arkansas State Fair being open, and tonight is ladies’ night. There will be live performances. The sea lions will have two live performances, along with the lumberjacks. After Dj Deja Blue will hit the stage to get everyone warmed up for a night of line dancing. For […]
Arkansas State Fair expands on entertainment
LITTLE ROCK, Ark.- It’s day 6 of the Arkansas State Fair being open, and tonight is ladies’ night. There will be live performances. The sea lions will have two live performances, along …
Arkansas State Fair expands on entertainment
LITTLE ROCK, Ark.- It’s day 6 of the Arkansas State Fair being open, and tonight is ladies’ night. There will be live performances. The sea lions will have two live performances, along with the lumber...
Grants help Hill Country businesses to reopen after flood
After this summer's flooding in Kerrville, several businesses are still trying to return to normal.
Boston Celtics: One Obvious Observation After Season-Opening Loss
The Celtics were beaten by the Detroit Pistons 121-113 on Opening Day.
Maryland fires Mike Locksley after 2-5 start as Terrapins become first Power Four opening
Maryland ended the Locksley era before the conclusion of his eighth season, after years of declining results
Toronto Raptors Injury Report and Analysis vs. Chicago Bulls
The regular season opener is finally here, but what is it going to look like for this young team and their new leader?
A religious studies degree helped a Titan open his own business
Alumnus and ISM Brewing owner Ian McCall attributes his B.A. in religious studies for giving him greater perspective on people's beliefs
Open enrollment season under way for health insurance, other benefits
A Permanent Pokémon Store Will Open In London, With More Locations Outside Asia To Follow
The new retail location is set to open by 2029.
Marvel exhibit brings more than 150 artifacts to Houston Museum of Natural Science
Marvel: The Exhibition – Universe of Super Heroes opens at the Houston Museum of Natural Science Dec. 19, featuring more than 150 artifacts including costumes, props, concept sketches and original-comic book art.
Teams believe Colts will be 'open for business' at NFL trade deadline
According to one NFL insider, rival teams believe that the Colts will be "open for business" at the NFL trade deadline.
'Visually immersive' nightlife concept to open downtown in 2027
A new entertainment and nightlife destination is coming to downtown Cincinnati's Fountain District.
Three Storylines to Monitor in Clippers’ Season Opener vs. Kings
Both teams will be missing several regulars when the Kings visit Intuit Dome to start the season.
Health Foundation of South Florida Opens Nominations for 2027 Inspiring Women of Health Awards - Florida Hospital News and Healthcare Report
Health Foundation of South Florida’s 2026 Inspiring Women of Health honorees and board members The Foundation celebrates seven years of honoring exceptional women advancing health equity in Broward, Miami-Dade, and […]
OpenAI acquired biotech startup Orchestra Bio to expand its life sciences AI tools
OpenAI will fold Orchestra's team and technology into Rosalind, its AI models and tools for life sciences researchers
Paul George: Newest Member of Boston Celtics Makes Team History in Debut
The Celtics lost to the Detroit Pistons 121-113 on Opening Day.
Portside Lounge opens in Bridgeport with food, entertainment and community focus
Portside Lounge and Restaurant officially opened Wednesday at 3777 Main Street, offering American cuisine, craft drinks and live entertainment in a warm, welcoming setting.
TERRY TURNER: Sad politics
Early voting is already open, yet most of us in south Georgia have never directly heard what either of the two candidates for governor have as policy agendas, what the goals of those policies are or how they are to be achieved.
ChristianaCare opens Health Center, completing next phase of Aston campus
Plus, Ridley’s Goodwill store to reopen, Delaware County Down Syndrome Interest Group merges with The Down Syndrome Association of Delaware, library book sale, Christmas bazaar, Birding Club walk, and enough events to keep you busy…
Football Manager 27 will be free to play for five days before its full release, in "industry first" for a game of its kind
FM27 is getting a free trial period with saves that carry over to the full game, with pre-orders not opening until the trial starts.
First iPhone Duo unboxing videos surface ahead of official reviews
A series of iPhone Duo unboxing videos are now on YouTube, showing how the device ships in its open configuration, and how the display crease is practically invisible.
Laika's 'Wildwood' is rated PG-13. Here's how animation is changing
The PG-13 stop-motion epic opens Oct. 23. Can it draw teens and adults when even well-reviewed originals like “Forgotten Island” have struggled?
Victor Wembanyama says ‘this is not the sport I like’ after rough loss to OKC
The Spurs' star had the worst shooting game of his career on opening night, as the Thunder beat the Spurs.
Business speed dating registration opens for contracting event
Matchmaking at the North Puget Sound Contracting Conference connects government agencies and prime contractors.
‘Standing on Business,’ ‘Squabble on Day 1’ — NBA World Reacts As LeBron James Snaps Back at Knicks Heckler in 76ers Debut
The new NBA season saw LeBron James stealing some of the New York Knicks’ thunder during their championship ring and banner-raising ceremony. James played a solid all-around game to help the Philadelphia 76ers’ newly stacked team secure an impressive opening-night win at Madison Square Garden against a subdued, sloppy Knicks team that still looked hungover from celebrating their championship.
Partners, not family: How 3 college buddies built dairy business
Austin Copenhaver and his partners turned a shared dream into three dairy operations, and a model for the next generation of farmers.
Jalen Duren Has Message After Pistons Comeback Win vs. Celtics
Detroit Pistons center Jalen Duren had a clear message to send after the Pistons came back and beat the Boston Celtics on opening day.Despite going down by 22 points in the game, the Pistons clawed their way back into the game against Boston and ended up winning it 121-113.It was an incredible comeback by a […] The post Jalen Duren Has Message After Pistons Comeback Win vs. Celtics appeared first on HEAVY.
LeBron James' 76ers beat Knicks on NBA opening night
LeBron James scores 14 points on debut for the Philadelphia 76ers as they defeat champions the New York Knicks on the opening night of the NBA season.
Free Agent Centers Put Bronny James Lakers Future in Doubt
The Los Angeles Lakers cutting Dalton Knecht over Bronny James sees the current roster finalized for opening night. However, there are rumors that the team would like to add another center to have flexibility in today’s NBA. Most other teams have a noteworthy center who the Lakers will have to defend. Walker Kessler’s injury history […] The post Free Agent Centers Put Bronny James Lakers Future in Doubt appeared first on HEAVY.
Bay Area sports calendar, Oct. 21-22
Draymond Green and the Warriors will open their season against the Lakers at 7 p.m. Wednesday. (ESPN)
Colorado movie theater reopens after health inspectors find dead mice, droppings
LeBron optimistic after launching Sixers era with win
LeBron James said the Philadelphia 76ers still had plenty of room for improvement after launching their NBA season with an impressive opening night victory over the New York Knicks on Tuesday.James, 41, launched his quest for a fifth NBA championship with 14 points and seven assists in a 106-100 defeat of the reigning NBA champions at Madison Square Garden.
Polling places open for General Election, but some voter confusion remains
While the polls for the General Election are open, what is not so clear are some ballot items. For those voting in District 43 for the state representative seat, there
Virginia Tech football: Hokies open as slight underdogs at Clemson
Clemson is a slight favorite over the Hokies.
Evaluating Bucks’ Depth Chart Before Opening Night vs. Wizards
The Bucks' depth chart looks a little different after they waived guard Kevin Porter Jr. on Monday.
Duren: Detroit Pistons Comeback Vs. Celtics Embodies Motor City Culture
The Detroit Pistons engineered a huge second half comeback to take down the Boston Celtics on Opening Day
Warriors guard Brandon Williams unlocks partial contract guarantee
Guard Brandon Williams now has $1.4 million guaranteed by making the Golden State Warriors opening night roster
UAB opens Shelby Biosciences Research Building to advance health
UAB has opened the Shelby Biosciences Research Building, an eight-story facility named after former U.S. Sen. Richard Shelby, aimed at supporting health research and creating new jobs.
Kawhi Leonard Shining as Teammate and Leader Through Preseason
The newly acquired superstar is making a big impact on his new teammates ahead of the regular season opener.
UW Health announces $140 million expansion at East Madison Hospital will open on Nov. 2
UW Health announced the East Madison Hospital will open a $140 million expansion on Nov. 2.
Healthcare and Life Sciences Leaders Build on NVIDIA to Advance Drug Discovery and Expand Patient Care
NVIDIA today announced collaborations with leading global healthcare and research organizations to advance protein design — including through a newly released open model, RFD4-Proteina — accelerate drug discovery and bring greater precision to cancer care.
Bickerstaff Says Ausar Thompson Took Pressure Off Cade Cunningham
Bickerstaff put the ball in Ausar Thompson's hands on opening night, and Cade Cunningham felt the difference. #Pistons
New Richland Lab Could Transform How Scientists Study Microbes and Boost Regional Jobs
The BriefGroundbreaking held Tuesday: PNNL officially began construction on the M2PC lab, a 30,800-square-foot facility funded by the U.S. Department of Energy's Office of Science that will study soil microbes to improve crop productivity and develop new biotechnology applications. The facility will be open to researchers from around the nation and the world.Research timelines could shrink dramatically: The facility's automation and AI capabilities could reduce experiments that currently take six months to just 72 hours, allowing scientists to explore more possibilities faster than ever before.New jobs coming to the Tri-Cities: The project is expected to create positions for automation engineers, AI experts, roboticists, technicians, and skilled craftspeople, with the facility opening in 2029.RICHLAND, Wash. — Pacific Northwest National Laboratory broke ground Tuesday on a first-of-its-kind facility that could accelerate scientific discoveries about the microscopic organisms living in soil—organisms that may hold the key to growing more food and developing new energy technologies.The Microbial Molecular Phenotyping Capability, or M2PC, represents a significant investment in automation and artificial intelligence to speed up research that traditionally takes years to complete. The 30,800-square-foot facility will house more than 100 connected automated instruments designed to study microbes at a pace and scale never before possible.Reshaping Agriculture's FutureThe M2PC facility will not put a new tool directly into a farmer's hands tomorrow morning, but it is actively reshaping the commercial pipeline to solve agriculture's biggest headache with biologicals: inconsistent field performance. For years, PNNL researchers have explored how microbes work and how they might help produce useful materials, advance energy technologies, and address challenges involving critical materials and minerals. But those experiments have been limited by what researchers could accomplish by hand."They can be used to provide nutrients to a plant so that the plant would grow more. So, like increasing your crop productivity, for example," said Douglas Mans, PNNL's Associate Laboratory Director for Integrated Discovery Sciences.PNNL's own research shows soil microbes can help plants access nutrients and withstand drought—benefits that could prove crucial as farmers face growing environmental pressures. The M2PC facility will allow scientists to identify and optimize useful microbes faster than ever before, accelerating the development of biological solutions that actually work consistently in the field.What Makes M2PC UniqueThe Microbial Molecular Phenotyping Capability differs from traditional research labs because it operates as a first-of-its-kind, AI-enabled autonomous laboratory designed to shrink experimental timelines from years down to months or weeks. The M2PC lab will connect more than 100 automated instruments to grow microbes, prepare samples, measure their behavior, and link observations to the molecular processes behind them. Artificial intelligence will help analyze results and guide the next experiments, allowing scientists to explore more questions faster.Deb Gracio, PNNL Director, emphasized the transformative potential during Tuesday's groundbreaking ceremony: "Research that has taken years will become possible in months and hopefully in weeks."That acceleration is already being demonstrated. PNNL's smaller automated lab, called the Anaerobic Microbial Phenotyping Platform or AMP2, completed three experimental cycles in just 72 hours—a process that normally would have taken about six months."That normally would have taken us about six months … and we were able to do that in 72 hours," Mans said.The AMP2 laboratory is not being closed or replaced. Instead, the current 1,800-square-foot laboratory serves as an active prototype and precursor for the much larger M2PC facility. AMP2 will continue operating as a separate lab designed to run anaerobic experiments—those conducted in the absence of oxygen—while M2PC will focus on aerobic research.Broader Applications Beyond AgricultureWhile improving crop productivity is one important application, the M2PC facility is designed to support research into multiple areas critical to national priorities. The lab will advance research into biofuels, manufacturing materials, and energy technologies. It will also help researchers understand how microbes respond to environmental changes and how to design biological systems for biotechnology applications.As a flagship component of the Department of Energy's Genesis Mission, M2PC represents a significant investment in using artificial intelligence and automation to accelerate U.S. scientific discovery. Dorothy Koch, Associate Director of the DOE Office of Science Biological and Environmental Research program, highlighted the facility's importance during the groundbreaking."M2PC will accelerate biological discovery and design," Koch said, noting that the facility is expected to conduct a minimum of 500 strain experiments per week, 100 microbiome experiments per week, and take a million measurements per month.Economic Opportunity for the RegionBeyond the scientific breakthroughs, the M2PC project represents significant economic opportunity for the Tri-Cities region. The facility will require hiring automation engineers, AI experts, technicians skilled in operating robotics, and specialized craftspeople to build and maintain the sophisticated equipment."We're anticipating that type of hiring," Mans said when asked about job creation.PNNL has already begun recruiting talent nationally and internationally for positions related to the smaller AMP2 lab, bringing automation engineers from cities like Boston and San Francisco to work in the region. The M2PC facility is expected to accelerate that trend."This capability won't really exist anywhere else in the world," Mans said, suggesting the facility could become a draw for scientific talent seeking to work on cutting-edge biotechnology research.Timeline and Next StepsThe M2PC facility is expected to open in 2029. Between now and then, construction crews will level and prepare the ground, while the building takes shape. Simultaneously, Ginkgo Bio Works, the automation contractor, will build the facility's automation components off-site so they can be installed as the building is completed.In the interim, PNNL researchers and the broader scientific community will begin planning the first experiments to be conducted in the facility, ensuring research is lined up and ready to begin as soon as the doors open.The groundbreaking ceremony included representatives from the Department of Energy, PNNL leadership, and elected officials at the federal, state, and local levels, underscoring the project's significance to the region and the nation's biotechnology future. News The U.S. Department of Energy Secretary tours Pacific Northwest National Laboratory Dan Hanson, Apple Valley News Now News Beyond DNA: Scientists Explore New Frontiers in Biology Research Dan Hanson, Apple Valley News Now News TRIDEC optimistic that Hanford, PNNL will see funding in national budget Robert Desaulniers News Big picture science: monitoring the Yakima River Basin News PNNL research could shape the future of fighting fentanyl COPYRIGHT 2026 BY APPLE VALLEY NEWS NOW. ALL RIGHTS RESERVED. THIS MATERIAL MAY NOT BE PUBLISHED, BROADCAST, REWRITTEN OR REDISTRIBUTED.
Sixers-Knicks: Game Discussion Thread
The Sixers kick off their most anticipated regular season in years with a trip up to NYC to visit the New York Knicks for the season opener.
Thunder-Spurs Opener Already Belongs to Chet Holmgren
After a bruising playoff exit, the Thunder’s versatile center faces an immediate litmus test against Victor Wembanyama, seeking to replace past hesitation with the decisive aggression Oklahoma needs.
Museum of Science and Industry Begins South Portico Renovation as North Entrance Plans Draw Scrutiny
The Griffin Museum of Science and Industry (MSI) on October 13 broke ground on a $22 million renovation to reopen its historic south entrance. The project is part of a broader effort to expand access to the Jackson Park landmark, even as preservation advocates criticize a separate proposal for a massive new north entrance. The...
Toy Story 5, Backrooms and The Breadwinner Vie to Become the Second Biggest Film This Year...
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Often, people blame “data” for ruining Hollywood, when I’d argue that hype (which can often be debunked by data) is often worse, as you can see in these two headlines. To use a common meme, here’s how it started: and how it’s going: Earlier this year, I read countless (and I mean countless) articles (in almost every mainstream media outlet) about how Heated Rivalry was a huge hit and that it “heated” interest in hockey. But Heated Rivalry wasn’t a huge viewership hit compared to the hype: [ ](https://entertainment.substack.com/p/you-cant-eat-buzzdid-heated-rivalrys) [ You Can’t Eat Buzz…Did Heated Rivalry’s Buzz Translate into Actual Viewership? ](https://entertainment.substack.com/p/you-cant-eat-buzzdid-heated-rivalrys) Entertainment Strategy Guy · Jan 22 [ Read full story ](https://entertainment.substack.com/p/you-cant-eat-buzzdid-heated-rivalrys) In this case, the hype (Heated Rivalry is really popular) belied the data (It didn’t make the top ten charts, meaning it wasn’t a huge hit.1) Even worse, every time I write about this, I get a lot of negative feedback, hence why I only sparingly mention the show these days or add lots of caveats when I write about it, but this just further cements the hype. But companies, and the executives leading them, have to determine strategy based on reality, not media coverage. The NHL committed real marketing dollars to a campaign that didn’t work. Sure enough, the latest NHL season opened to under a million viewers. At some point, you have to focus on what the data says, because real dollars are at stake. And that’s why we have the Streaming Ratings Report! To provide and analyze cold, hard data. Luckily, this week, I can be positive and take a look at a huge opening on streaming, along with a very buzzy horror film that customers kind of like, but don’t really love. And a comedy that tried to rebound on streaming. Today, I’m covering two weeks—21-Sep and 28-Sep—so we have a lot to discuss (nearly 5,000 words worth), including a series of film misses for Netflix, another argument for weekly-released TV shows on streaming, another sitcom tries to avoid the comedy curse, Netflix has two new game shows (one powered by AI), Reacher falling off the charts after a huge run, Prime Video tries its hands at the romcom game**,** a look at the WNBA’s big season, a big night for the VMAs on CBS and MTV, all the flops, bombs and misses, and a whole lot more. (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of September 14th to October 4th, 2026. You can find a link to my terminology here.) Subscribe Film - Two Hits and a Miss Come to Streaming… Three very interesting films came to streaming in one week, and I like comparing them since they show the range of theatrical films. One was a huge blockbuster, one was popular, and one was neither. One is a horror film, a buzzy genre; one is a comedy, a struggling genre; and one is an animated family film, the king of the box office. One went to a tiny streamer (HBO Max), one went to a second-tier streamer (Disney+), and one went to the biggest (Netflix). So… If you just went by box office, you’d expect Backrooms—the $197 million grosser, and partner of Obsession for “YouTube Horror Summer”—to dominate on streaming. If you read this report, though, you know that horror films don’t do great on streaming, and that’s the case again. Backrooms opened at 3.8 million hours according to Nielsen, and had 3.9 million hours in its second week. Here’s how that stacks up to other HBO Max films: We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… ...why I don’t buy Backrooms budget… …two new games shows arrive on streaming… …another sitcom struggles… ...another argument for putting out shows weekly on Netflix... ...and a whole lot more, nearly 5,000 words more... ...please subscribe! We can only keep doing this great work with your support. If you want an idea of just how much content you’d get in a full issue, check out this older issue. Coming Soon! Next week, I’ll be taking a look at the eighth season of Hulu’s The Kardashians, answering the question: will this show ever make the charts? If Mormon wives can make it, surely one of social media’s most popular families can as well. Also, Prime Video has a new horror show based on popular IP, Carrie, Netflix has a horror show starring Josh Hartnett, Below, and Apple TV has a UK import, Small Prophets. Plus a bunch of movies like Disclosure Day heading to Peacock, The Housemaid coming to HBO Max, Ben Affleck’s latest on Apple TV, Animals, and Matchbox the Movie on Apple TV, a John Cena action comedy inspired by Hasbro’s toy cars. The week after is even busier! I’ll look at another IP-based horror show, Crystal Lake, a new MCU show on Disney+, VisionQuest, season two of The Lowdown on FX/Hulu, the fourth seasons of The Diplomat on Netflix and Tulsa King on Paramount+, another season of Love is Blind, and four straight-to-streaming films: Netflix’s Sacrifice (starring Chris Evens, Anya-Taylor-Joy, Vincent Cassel, John Malkovich, Salma Hayek. Charlie XCX), Apple TV’s Tenzing (starring Tom Hiddleston and Willem Defoe), Prime Video’s Love of Your Life (Margaret Qualley) and Masterplan (Stanley Tucci) and a whole lot more, somehow. Long term, here’s some huge IP news: a Game of Thrones movie is coming to theaters, Game of Thrones: Aegon’s Conquest in 2029, while Jon Watts (who helmed three of the most recent Spider-Man movies) is directing the next Star Wars trilogy, to be written by Simon Kinberg. I’m cautiously optimistic for both. It feels obvious to say that making good movies matters, but for bets this big (Star Wars is on a swoon, Game of Thrones hasn’t been to theaters yet), the quality has to be there.
The Academy Museum opens 'The Horror Show' exhibit
The exhibit includes film favorites like “Halloween,” “The Exorcist” and “A Nightmare on Elm Street”
Paul George Sets Celtics Franchise Record During Loss to Pistons
Detroit spent three quarters getting torched by Paul George, then flipped the opener in one run. #Pistons
TTUHSC School of Nursing Expands Access to Maternal and Child Healthcare in Lubbock
The Texas Tech University Health Sciences Center (TTUHSC) School of Nursing celebrated the opening of Grand Expectations Health Center with a ribbon-cutting ceremony and open house today.
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Alphabet CEO Sundar Pichai has little patience for doubts about Google’s willingness or capacity to compete at the frontier of AI. His company’s latest Gemini 4 Argon model — long-promised and recently delivered — beats OpenAI and Anthropic’s latest public models on coding, math, science, and knowledge-work benchmarks and has placed Google’s AI back among the world’s best. Amid chatter that Google was fine with good-enough lightweight ‘Flash’ models, Pichai pushed back hard against any suggestion that company is limiting its research ambitions. “We won’t do it any other way,” he told me in a Big Technology Podcast interview recorded this week at Google’s Mountain View headquarters. Pursuing cutting-edge research is costly for Google, requiring compute and chips that otherwise could be sold at a high markup by its cloud business. But Pichai said allocating resources to frontier AI development is “ground zero” for Google. “Our cloud business is at any given moment in time forgoing short-term revenues because we are making compute trade-offs to support frontier AI development,” Pichai told me. In our conversation, we discussed Argon (which Pichai says processed three times as many tokens as Gemini 3 in the 72 hours after launch), AI’s role in developing better models, the AI interface of the future, competition with OpenAI, Google’s partnerships with Anthropic and Apple, data centers in space, and the nature of his optimism. You can read the full conversation, lightly edited for length and clarity, below, or listen to it on Apple Podcasts, Spotify, YouTube, or your podcast app of choice. Alex Kantrowitz: Google is back at the frontier with Gemini 4 Argon, which beats OpenAI’s and Anthropic’s public models on benchmarks spanning coding, math, science, and knowledge work. The conventional wisdom was that Google had given up on the frontier to focus on fast, good-enough models for its products. That was wrong? Sundar Pichai: Very wrong. Look, we are so committed to being at the frontier. It’s in our DNA. We won’t do it any other way. We’ve been thinking about the AI frontier for well over a decade now. The frontier is very dynamic. It’s very competitive. It’s very exciting. I couldn’t be more pleased with how Argon has come together. We took our time with it. We made sure we tested it safely and deployed it carefully. We took a bit longer than our other models, given its capabilities. Across the board, be it for agentic work, knowledge work, coding, creative tasks, Argon is one of the really good frontier models. The first 72 hours since we launched, it’s almost up to 25 trillion tokens used, which is about three times what Gemini 3.0 had in the first 72 hours. And we are capacity constrained as we are serving it. Excited, but there are always areas….. You know, the frontier is very dynamic, and you have to keep evolving the models. There are areas which we can see we need to improve as well. We’ll be at work on all of that as well. Which areas? On any given model, Argon would be across the board better at everything if you just look even two months back. But the space is so evolving. Even on coding, for example, there are pockets where we know we need to do better, and there’s clear feedback. We’ll make it better. The argument for standard models is that they’re already good enough to build great products, with the frontier valuable only for certain tasks. Meta built Muse with good models rather than the best, and Google could put standard models into Maps, Gmail, and Search. Why isn’t that sufficient? It’s definitely not how I have thought about it at all. We are deeply committed to driving the state of the art and actually pushing where this technology can go, all the way from transformers. That’s a journey we’ve been on. You will see us continue to do that. When you’re at the frontier, you get an earlier look into the emerging capabilities, earlier than others, which helps you better prepare for the future. We are fortunate to have a wide set of opportunities across consumer and enterprise. Some of our cloud customers, for sure, want the model at the frontier. The frontier models will be better at developing the next set of models in an era of recursive self-improvement. I would argue it matters there. Internally, we have definitely seen a steep point of inflection by deploying Argon to our developers. It definitely tackles problems which our previous models could not do. Being at the frontier puts you at the innovation frontier and helps you drive that as well. There is room for models of all sizes and capabilities. That’s why we did Flash, Flash-Lite, etc. I agree with you that you can develop very good product experiences with not necessarily the most frontier model, because they tend to be slower and more expensive too. But we care about the Pareto frontier, and we’re committed to doing all of that. You said developing frontier models gives you a look at what’s coming. What do you see on the horizon? What makes this moment so exciting is you build something which you think is a culmination of months of work, and you put it out. You already see clear headroom ahead. We’ve all been working on these agentic, long-horizon capabilities, but clearly the frontier is going to have multiple of these agents working together to do things. That’s an example of an exciting paradigm underway. It’s also clear to me that users, both in consumer and enterprise, will have access to some multi-agent framework for them, working all the time doing things. It feels like a moment of infinite possibilities. Sergey Brin said one of Argon’s core innovations was relying more on the model to help develop the model. Yet incidents involving OpenAI’s bots breaking containment and Google’s bots accessing a site they shouldn’t have suggest these systems still aren’t perfectly aligned. Isn’t there reasonable cause for concern about accelerating toward recursive self-improvement? There are three parts to your question. Let’s first talk about RSI itself. You’re right, Sergey mentioned RSI being a critical contributor as we are developing Argon. But to be very clear, today, in a continuum, we are pretty far from the end state of RSI or something like that. The right way to describe it is you have RSI loops along with AI researchers in various aspects of model development. You almost have agents helping AI researchers in some automated way work together to build these models. It’s good to at least understand where we are today, and it’s super exciting. I expect that continuum to keep making progress as we go into next year. The second question is around safety. Security comes from defense in depth. You’re talking about alignment, obviously. We all are doing a lot of work to make sure the models are as aligned as possible. But it’s an active area of research, and there are clear gaps. That’s not the only thing we rely on. You have the work you do on alignment, but beyond that, we put a lot of effort into real-time monitoring as these models are working. Making sure you have good telemetry into what’s happening so that you can intervene in real time if you see unexpected behaviors. How you do that, the architecture with which you do that, how you make sure it’s all sandboxed and isolated in a way that it can continue doing its job during real-time monitoring — these are all areas of investment. Obviously, when we deploy these models, giving customers, enterprises, control, both with real-time monitoring, but their ability to decide where they deploy, what type of data which models ever have access to, etc. All that work is very, very important, and we are doing a lot of that. As an industry, we need to constantly up our game and take the time to do all this stuff, including dedicating the compute required to make sure you can safely deploy these models. The third part is: Is it all enough? This is why there are a lot of conversations in the industry, and I think it’s reasonable to be worried. The right way to approach something you worry about is early on thinking about what more we can do. As an industry, you’re definitely seeing increased levels of work on alignment, testing for safety, etc., as we deploy these models. The next step would be developing better standards so there are cross-industry standards of how we do these things, including the ability to evaluate using independent evaluators. If you look at areas like financial controls, we have accounting standards, we have independent auditors. Those are all the next natural steps for us as an industry to work toward, and regulation will end up playing a role as we go through all of that as well. Google pursues both language models and world models, while some other AI companies like OpenAI have focused more heavily on LLMs as the path to AGI. Why is world-model research important to you? As humans, you obviously perceive the world around you, and you’re taking all those inputs. Making sure these models are able to understand the laws of physics, simulate the world in high fidelity. All that, I think, are key enabling blocks for intelligence. We are working across all possible applications of this. Take an area like robotics. It’s not an accident: If you look at embodied reasoning benchmarks, Argon is state of the art. That all comes from our experience building world models. Inherently, I would expect there will be architectures which will converge all of this in the future. But for us, we view this as, today, this jagged frontier that is intelligence. We want to be at the frontier of all the possible approaches, and that will help us both drive better research, better insights, and develop a much better AGI model, is how we think about it. Some people argue Google should focus on selling its computing resources rather than using them for AI research. Cloud wants to sell compute at a high markup, while researchers need a very big computer to build the best models. How do you balance those demands? Ground zero for us is making sure we are investing in the compute that’s needed to be at the AI frontier. In 2015, I set the company to be AI-first. AI is that key horizontal ingredient across everything we do, all the way from Search to Cloud to Waymo. That is ground zero for us, making sure both for research and developing the models that we have enough compute needed. Beyond that, we have these independent businesses which each have their own long-range plans. They’re using those long-range plans to project forward, and we plan for compute for all of them. The cloud team, they have a business and they have a projection and they have demand signals. They have committed contracts. With that help, we can plan on a long-term compute trajectory for them. We’re fortunate to have this wide set of opportunities. There’s no company in the world which isn’t making trade-offs at any given moment in time. But the first principles we operate on is making sure we have enough compute to invest in the frontier, and that’s non-negotiable, and everything else works on top. Remember, we are building our own compute, our own data centers. There are long lead times. The compute we have today is a function of decisions I made in 2024. Even if you think back to a year from today, last year the agentic coding takeoff hadn’t happened. Today, obviously, when you sit and look at anything, everyone is short—not just us, other companies—and everyone wishes you had two times what you had planned for. That comes with the territory. At any given moment in time, we are planning for what we would need two to three years out in the future. You’re going to find some decisions you make may look suboptimal two years out, depending on where the state of the art is. I don’t spend too much time thinking about it. The way I think about compute allocation is making sure Google DeepMind, both for research and frontier model development, is cutting edge in terms of compute access. After that, we plan for all our businesses. It’s great we can provide our compute to other people too, like we have done. It allows us to scale that up, get real tests for it in the widest application set possible, test it in the real world, and make sure we are at the cutting edge of technology at every layer of our AI stack as well. Ben Horowitz relayed on a podcast that Andy Jassy had said compute was sold out until 2028. Are you seeing the same thing? If today a customer is coming out and asking us for compute in ’27, that is incredibly difficult to do. Even last year we went out and leased some short-term compute to accommodate some customers and help them out. But yes, we are all dealing with similar timelines. Every major technology shift seems to involve overbuilding, from railroads to fiber. Do you think that’s happening here? It depends on the time frames you’re looking at. This level of build, if I take a long enough time frame, it makes complete sense to me. We are at early stages of the most consequential technology ever, and this is not like fiber. It’s not dark. We are using it. We are capacity constrained on a daily basis. The applications, the underlying technology is improving rapidly. But running a company, the way I work through the moment is you look at your demand signals. You look at your committed revenue opportunities that you’re getting in the form of contracts. You balance that with the underlying technical capability, or internally you balance how we are using it internally, the model trajectories. Based on all that, you take a disciplined approach—a confident, aggressive, but disciplined approach—to plan out compute. But when you talk about the broader economy as a whole, you’re having people operate with various levels of risk. I focus on what I can control as a company and plan through it. If your question is, can there be an overbuild? Yes, because you can have some constrained components. Remember, what matters is a set of everything you need to build out that compute. Memory, electricity, electricians…. Land. Like 2,000 components or more. You could get constrained at some point. There could be things which cause bottlenecks, and then you could have overbuilds. There could be external shocks to the economy. There are macro risks. All that is possible at any given time. But am I confident that the compute we are planning for, we will have uses for it given enough time? Absolutely, yes. I was in the room when you said AI would be as profound as fire and electricity. If you believe that, shouldn’t you give researchers the biggest possible computer, even at the expense of today’s cloud profits? We’re all doing some form of that. Our cloud business is at any given moment in time forgoing short-term revenues because we are making compute trade-offs to support frontier AI development. What you’re seeing is true already. But you want to be thoughtful. Even our AI researchers have some constraints, which are also good. That’s what inspires creativity. That’s what helps you come up with a more efficient algorithmic breakthrough, maybe to use less memory. What we are committed to is to invest what’s needed to stay at the frontier. OpenAI President Greg Brockman told me a few months ago that the ideal AI product might have no interface at all—just as natural as conversation. What do you think the interface looks like in the age of AI? Computing historically has been humans adapting to computing. With AI, it’ll be the other way around. The technology will adapt seamlessly to how humans live and go about their day-to-day life. You want to be able to speak to that AI when you want to. It has context. It can be persistently running somewhere, give you continuity. You’re not dealing with a lot of complexity. It’s natural. All that makes sense to me. That doesn’t mean it won’t have any interface, however. Nowadays, even on my phone, Gemini voice models are so good. I can just press the microphone button. I can just ramble. That’s why we call it Rambler. I can ramble. It intelligently corrects with my personal context. Even my friends’ names, weird names, it gets it right, even if it first guesses it wrong. It’s amazing. I’m not going in, backspacing, editing once I finish saying it. It’s remarkable how good it’s gotten. But there are going to be moments you will need an interface. You may want to entertain yourself. You may want to watch a video. You may ask your AI to create something, and you want to watch it, consume it. The way I think about it is, you want it to be as seamless and as natural as possible, and that you are not doing the hard work adapting to whatever the interface is. The technology is adapting to how you’re working at any given moment in time. When I asked Sam Altman about competition from Google, he argued that OpenAI was building AI-native products and implied Google was bolting AI onto existing ones. Do you accept that framing, and can a “bolt-on” compete with an AI-native product? First of all, it’s a very dynamic moment. We are all pushing each other. OpenAI has pushed us as a company too. This is not just we are doing something to them. Far from it. Yes, Google went into its own version of a code red too. In the AI moment, all of us have to respond with varying levels of urgency at any given moment in time. We are constantly building new products as well. Gemini was built from the ground up as a product—the Gemini app I’m talking about. Or tomorrow, as all of us are adapting to agents, are you bolting agents onto ChatGPT, or are they building it natively? How would you think about that? You can always put these questions back. I don’t think of it that way. I think of it as you want to build world-class product experiences that are AI-native and they are winning. Some of it is adapting products, some of it is rethinking new experiences. They will all be part of how you approach this moment. How do you expect to make money from these AI interfaces? If an agent recommends a product and I buy it, should it take a cut of the sale, even if that’s disclosed? I’m going to put enterprise aside. Consumers are going to increasingly value this technology. Take software developers today. Developers are willing to pay for these coding models because it really helps make them more productive. Nobody would want to code the way they were coding three years ago, or even the same time last year. When you’re delivering value, there’s value to be had. I’ve never seen examples where consumer products really scale to billions of users, where people are using it intensely, and haven’t had monetization to go along with it. If you’re providing value to people, there is inherent value to be had. The nature of it may change. You’re asking a scenario in which agents are doing stuff for you. At the end of the day, you will have commercial needs. The agents need to fulfill those commercial needs. The providers on the other side are going to see value in that. There’s going to be some mechanism by which it gets fleshed out. That’s what an efficient system does. But what matters is that you’re building those world-class consumer experiences. I promised myself one product feature request: Can you make Gemini-powered search in Gmail as good as searching Gmail through ChatGPT? What’s going on here? One of the exciting things we announced recently is the unified Gemini agent for enterprise, and we’re bringing that to consumers. These are persistent agents which run 24/7 in the cloud. We’re spinning up a micro VM effectively for every query, and from the runtime, the harness, the model—it’s all a headless service. It’ll work everywhere, and it has your context with you. You can address this agent whether you’re in Workspace, in Search, in Gemini. Agents are going to drive this unification from a customer experience, which people are looking for. When you have a broad product portfolio and you’re moving forward fast, there are always areas where you’re moving forward faster than some other areas. That’s valid feedback. But we are putting a lot of time and effort into making sure, as we build out our agentic experience, that unification and that capability works well across all these services. People have asked where Google’s equivalent of Muse or Dots is. Do you anticipate creating a new product to compete with them? Our goal with Gemini is to be a personal, proactive, and powerful assistant. That’s what we are working toward. You saw us describe the early versions of it at Google I/O this year with Spark. Effectively, already, if you open the Gemini app as a Pro or an Ultra user, you see Chat and Task, and they start giving you that agentic experience. With Argon now, that capability is dramatically accelerated. What we announced recently in our enterprise event, we are bringing that to consumers as well. Soon in Gemini, you will be able to ask something, and it’s a continuum. You don’t need to think about whether you’re asking a chat or an agentic task. It’ll just automatically do the right thing, and it can work persistently in the background securely and get things done for you. Already, empirically, when I look at what’s coming into Gemini in our app, last year you would have tagged them and most of them would have been chats. But a steadily growing percentage is already agentic tasks in Gemini. Yes, we are going to bring personal agents to our consumers. It’ll work in the Gemini app. It’ll work in Google Search. It’ll work in Gmail. You can address it, call it, etc. We want to make sure we’re getting it right. It’ll be powered by Argon, and we are very excited to bring it to our users. Google has invested and committed tens of billions of dollars to Anthropic. What do you see in Dario Amodei that makes you want such a deep investment and partnership? Very early on, when we looked at the founding team of Anthropic, it was very clear to us this was a world-class team which was involved in some of the earliest GPT models. We were quickly able to assess that they would be at the frontier. We’ve always tried to identify and partner with companies which would be at the cutting edge of technology. We’ve done that with SpaceX. We’ve done that with Anthropic. That’s what we saw, and we had a chance to partner. Is your partnership with Apple to license Gemini for Siri expanding, contracting, or standing still? For both us and Apple, that partnership was about translating the capabilities of AI into better experiences for users. I thought Apple has done a phenomenal job of incorporating—they customize these models and build it into Siri—and it’s been great to see the reception. We are committed to doing more. You’re going to do more with them? There’s nothing specific to comment, but it’s a partnership. It’s working well. What have you learned so far about the feasibility of data centers in space? It’s a very exciting project. Projects like this remind me—I still recall that moment in the desert for the DARPA Grand Challenge, watching the Stanley car compete in it, which ended up being the basis for Waymo. With all these technologies, you’re at a moment in time where it looks a bit like sci-fi, but 10 to 20 years down the line, it’s actually working in a meaningful way. I feel the same in space. We’ve always believed in betting big on these technologies. Quantum has been a great example of it. We’re probably 10 years into the journey. Waymo, we are almost 20 years into the journey. Space, we are two to three years into the journey. It’s clear to me that it’s an approach which will make a lot of sense in the future. Being in sub-synchronous orbits with 24/7 access to the most abundant form of energy we have access to will make a lot of sense for this exponential increase in compute that we are going to need. Having said that, this is a challenging project. The team has disciplined milestones. It was a super exciting milestone to send the TPUs up to space. Sometime, as we are speaking, we are expecting a “hello world” moment from them. I look forward to seeing that happen, and we’ll continue investing here too. You previously said 25% of the code written within Google was written by AI. What’s the number today? That number in our world today is meaningless in the sense that every part of what we now touch is influenced by AI deeply. What we are tracking with Argon, for example, it’s been a point of inflection. People are using Argon to really go tackle complex projects, including projects which affect millions of lines of code. In the four weeks since we have launched Argon, we have seen a 30% increase in CLs, and more importantly, almost a similar increase—a one-third decrease in rollbacks. People are writing code more productively and better code with it. We are tracking it with newer metrics now. How are you dealing with opposition to data centers? If you can’t build in the U.S. the way you want to, where else do you go? We’re very committed to building our data centers very responsibly. When I look at our largest data centers in some of the communities where we have been the longest, I visit them, I talk to people. There are people who come and tell us their kids have gone to college because of our investments in these communities, and we’ve grown in those communities. To me, this is about doing it right. Engaging with the communities early, doing it transparently. We are committed to making sure we are bringing incremental power, and we cover 100% of the cost of our power needs for these projects. It’s understanding the impact on neighborhoods and making sure you’re working thoroughly to address them. Done rightly, you can continue making progress. But we are constantly taking feedback into account. I do worry not everyone operates the same way. People have been surprised by data centers showing up in their backyard. Those are all important. As an industry, we should continue to do better. But part of the reason, in a 20-year time frame, we are thinking about things like data centers in space is making sure we are able to put these data centers where maybe the trade-offs will be different. What unproven area of AI is Google working hardest to crack? Is it continual learning—getting models to keep updating after release—or something else? There are multiple parallel paths. You saw with Argon we have a million output tokens. With our Gemini models early on, we had a one-million context window on the input side. These are all examples of breakthroughs we are constantly working on. How do you think about synthetic data? How do you think about continual learning? How do you think about more efficient architectures? We do dedicate a meaningful percentage of our compute to these research bets too. It always goes hand in hand, including our world models. Those are all bets we are placing. Sometimes, as part of these bets, there are ideas that emerge which just make their way into the mainline models. Maybe we don’t fully talk about it, but we have multiple steps in these areas. Working in technology requires optimism that building something will improve the world, but those bets can leave real consequences when they fail. I recently returned to a town in El Salvador where enthusiasm for Bitcoin had given way to unfinished construction and something resembling a ghost town. How do you maintain the optimism you spoke about in your Stanford commencement address while accounting for those risks? I genuinely have a deep conviction that improving technology and improving access to technology makes people’s lives better. It’s been my personal experience in my life, out of which comes that deep conviction, optimism. But with that, I’ve always felt humanity’s journey is always about working hard to harness that technology to make it work well for society. The optimism is not an optimism that you just build whatever you want, whenever. You work hard to make sure you’re building technology in the service of humanity, to make the human condition better. That’s got to be the defining goal as we are approaching it. With that framework, I’m very, very optimistic. We are in very early stages of the kind of progress that we are going to see on many areas. We’re all talking about areas like healthcare. A lot of the progress is ahead. The ability to make things in a fundamentally cheaper way on many things where things have been getting expensive for a long, long time, discovering new materials, etc., which really bend the curve—it’s tough to step today and understand the impact of all that, but they’re going to be very profound. I’m very optimistic, but we have to be rightfully concerned about all the ways this technology can go wrong. Sundar, I know you don’t do many of these. Thank you. Thanks, Alex. Appreciate it.
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