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Google updates Android earthquake alerts with more info, expands to 200+ regions
Google has updated Android's earthquake alerts system with more information while also expanding support to new regions.
IP Saves the Day On Streaming
(Welcome to my weekly streaming ratings report, the single best guide to what’s popular in streaming TV and what isn’t. I’m the Entertainment Strategy Guy, a former streaming executive who now analyzes business strategy in the entertainment industry. If you were forwarded this email, please subscribe to get these insights each week.) Before we get started, I wanted to highlight a new idea I saw from Real Good AI, proposing a ratings system for AI use. (H/T to Anthony Kaufman’s article highlighting this.) It would look something like this: In general, I think that this is a solid, middle-ground solution that should appease both the pro-AI camp (who love AI) and the anti-AI camp (who wants to know if what they’re watching didn’t come from humans). Regardless of your feelings on AI/LLMs—I’ll never use it for my writing—transparency is often the best solution to many problems. In general, I think way more media outlets need to be using way more AI disclosures. My quick “Yes and...” to this idea: what about ads? In particular, I hate it when I see or hear ads that are obviously AI-generated, but a person or voice says, “I used this product”. AI doesn’t use products! Just today, I watched a YouTube ad where a “person” said they use some sort of rain wind chime...but that’s not a real person! They didn’t use this product. (Especially since the video of the wind chime itself also appeared to be AI-generated...) I believe most traditional advertising already has standards like this anyway.1 Okay, on to this week’s issue. We’re covering the week of 14-Sep, and then next issue, I’ll be fully caught up with Nielsen’s new release schedule. In the future, I plan to put out Streaming Ratings Reports each Monday after Nielsen’s Thursday releases. Overall, we had some big new shows this week, like Prime Video’s Reacher spinoff_, Neagley_, which is off to a big, big start, and Netflix’s latest in its Monster anthology, which is their largest opening since June and the second-largest since One Piece came out in March. All that, plus Slow Horses returns, the trio of returning shows (Lioness, Reacher and Ted Lasso) continue to dominate the top tens, Paramount+’s latest crime drama, a big whiff for a Netflix original film and a precipitous drop for Netflix film charts, all the flops, bombs and misses, and a whole lot more. Let’s dive right in! (Reminder: The streaming ratings report focuses on the U.S. market and compiles data from Nielsen’s weekly top ten viewership ranks, Luminate’s Top Ten Data, JustWatch and Reelgood interest data, Samba TV household viewership, company datecdotes, Netflix hours viewed data, Google Trends, and IMDb to determine the most popular content. While most data points are current, Nielsen’s data covers the weeks of September 14th to September 20th 2026. You can find a link to my terminology here.) Subscribe Television - IP For the TV Win Can I use the dirty word of entertainment journalism right now? IP. Shhh. Don’t tell anyone I said it. But IP works at the box office, and we’ve seen some evidence it works in TV too. Not as well, and not all the time—no absolutes here!—but often enough. And glancing at the Nielsen top ten…it worked this week! Take Prime Video, who has a monster hit in the crime drama Reacher. Would a spinoff work for that show? Yep! They binge-released Neagley, about a detective from the original Reacher series, and its eight episodes debuted to 29.6 million hours. Here’s how it stacks up to Reacher, one of Prime Video’s biggest shows: That’s great. Nearly as strong as Reacher’s opening! (Both shows started with eight, binge-released episodes, so this comparison is apples-to-apples.) Notably, Prime Video scheduled the debut of Neagley to overlap with Reacher’s most recent season, to help drive tune-in. Obviously, I love smart release strategies like that. And even though I wrote “obviously”, it’s not really that obvious, since streamers don’t often take advantage of natural overlaps like this_._2 Other data backs how well Neagley performed. It opened at second place on Samba TV for two weeks and got 51.7 million hours on Luminate. That’s the eleventh biggest opening on Luminate since May of 2024 and tied with Bridgerton’s third season opening. That’s a huge opening! Its IMDb is solid too, a 7.7 on 24K reviews. Netflix’s latest edition in the “Monster” series—which started with Jeffrey Dahmer and comes from Ryan Murphy—did well too, opening to 24.7 million hours. That’s the biggest opening for Netflix since I Will Find You in June, and second biggest since March. Unlike the Reacher series, this franchise is trending downward, though. The first Monster show—Dahmer - Monster—was giant. More than anything, I think this reflects that Netflix running out of extremely popular—if that’s the right word?—serial killers to feature. Still, the data says this is a very good opening. It made it to third place on Samba TV for two weeks. It also opened to 40.0 million hours on Luminate. That’s not quite as elite as Neagley, but still very, very strong. I’ll be honest: my priors coming into any given week are that IP works to help drive buzz for new shows, but TV shows need to stand on their own even more than movies, so they will succeed or fail based on their quality. But these two spinoffs definitely worked. Quick Notes on TV The top show, film or special this week? Football, again. Specifically, Prime Video’s season opener of Thursday Night Football. The games run long (three hours) but mainly a lot of people watch each game. That adds up to a lot of viewership. Paramount released the second season of MobLand on an unusual day for that service, a Friday! Often, they put their new shows out on a Sunday, as they did last year with a run of shows (Lioness, Tulsa King and Landman). MobLand didn’t make Nielsen in its first week, but on Samba TV it got to eighth and seventh place. Luminate had a smaller opening too, only 5.3 million hours. MobLand missed the Nielsen charts for its first eight weeks, so this season is off to a stronger start. (Bonus note: the first season streams on both Prime Video and The Roku Channel, but I only have it as Paramount+ on those charts.) I’ve mentioned a few times that foreign-language originals do lower numbers than English-language originals on Netflix most of the time. But I don’t usually emphasize what country those originals come from, and observationally, they tend to be from Western or Northern European countries, in general. So credit to Not a Stranger, a Turkish Netflix original, for breaking through on Luminate, getting to 7.9 million hours in its first full week on those charts. As I mentioned last issue, Crew Girl ended up making the Nielsen charts in its second week. That’s still a soft performance compared to many shows, but again this, one looks affordable. And if you’re curious, here’s how it stacks up to some other sports romance shows: We’re just getting started with this issue, but the rest is for paid subscribers of the Entertainment Strategy Guy, so if you’d like to find out… …about a new data source and how it drives streaming viewership… ...what reality show is struggling in its latest season…. ...what Netflix film bombed…. ...How Reacher, Ted Lasso, and Lioness are doing on the charts… ...what obscure sport put up great viewership numbers… …how far streaming films are falling… …all the flops, bombs and misses for the last week… …and more… ...please subscribe! We can only keep doing this great work with your support. If you want an idea of just how much content you’d get in a full issue, check out this older issue. Coming Soon! Next week, we’ve got a double issue, then we’ll be all caught up with Nielsen’s data. Yes! The goal is to have my report out on the Monday after I get Nielsen’s data. So next issue, I’m looking at East of Eden, The Great British Baking Show, a Willy Wonka game show (that people are upset uses AI, but viewers might not care), and a Cosby show spinoff reboot on Netflix, and Brothers on Apple TV (starring Woody Harrelson and Matthew McConaughey). That’s about it for TV, but who’s going to win the streaming week, The Breadwinner or Backrooms on streaming? Answer: Toy Story 5. Plus Netflix has a Unabomber film and a new Tyler Perry film, Teenage Sex and Death at Camp Miasma tries to repeat The Substance’s run on MUBI, and Paramount+ has Jackass: Best and Last. Long term, Netflix is remaking Lonesome Dove. I love this choice, but man, there are a lot of westerns on TV right now. And they’re making Sega TV shows, including a Crazy Taxi TV show and Sonic show with an “edge”.
New Google Messages Feature: Circle to Search a Message to See if It's a Scam
Google Messages now lets you use Circle to Search to instantly scan text messages for red flags and potential scams.
Google is making inline links more prominent in AI responses
Will they mean more people click through?
Google’s $180 Fitbit Edge makes a bet on smartwatch fatigue
Google draws a sharper line between Fitbit and Pixel Watch.
I’ve Tested Echo Shows and Nest Hubs. Here’s How Apple’s HomeView Display Stacks Up
Apple’s new HomeView faces steep competition from Amazon and Google’s well-established smart displays. Here’s what I think, based on my past reviews.
Samsung says the Galaxy Z Fold 8 is more popular than ever thanks to iPhone Duo
Apple’s debut in the foldable market was always going to have an impact on Android foldables, with many brands having...
Samsung just released Android 17 updates for Galaxy S23 and several more devices
Samsung’s Android 17-based One UI 9 update continues to pick up steam, with several more Galaxy devices joining the fray....
Companies pledge free software and computing for AI in science
The European Commission has announced that a group of companies and foundations will offer free services, such as software or access to supercomputers, to European scientists using AI in their research.Unveiled on October 15 at a conference in Dublin, the initiative is the latest step by the Commission to try to help researchers use the technology. Scientists have used forms of AI, such as machine learning, for decades. But advances in deep learning in the past decade, and the wider interest in large language models since the release of ChatGPT in 2022, have spurred governments to invest in new AI tools that could help the scientific process.In July, the US announced it is spending $5 billion on the Genesis Mission, which it describes as a “national effort to harness AI for science,” funding 278 projects across areas such as autonomous labs or new AI tools in astronomy. The Commission has also identified AI in science as a priority, but the €107 million it pledged from Horizon Europe in 2025 does not come close to US spending levels. That said, the vast majority of public research spending in the EU comes from national funds. Today’s announcement at the European AI in Science Summit doesn’t commit any new public money. Instead, it launches the AI in Science Enablers Initiative, a set of voluntary contributions from companies and foundations. The idea is that the companies also benefit by getting access to scientific ecosystems, and feedback on how their tools work. Google, for example, has put up €3 million of cloud computing credits to European researchers. The Novo Nordisk Foundation intends to make its supercomputer, Gefion, available to European researchers, according to the Commission statement. The chipmaker Nvidia said it would provide access to tools, compute, training and collaborative projects.The publisher Elsevier also offered complementary licenses to some of its AI tools, plus AI training for PhD, postdoctoral and master’s students. The French AI firm Mistral will provide the European research community with access to its open-weight models, Vibe seats and application programming interface credits, according to the Commission’s statement. Vibe is one of the firm’s chatbot models. The idea is that more firms and foundations will come on board in the future as the initiative grows.
What's the most popular pro sports team in your state? See the map
Google Trends reveals the top pro sports teams in all 50 states. Explore the winners, plus the second- and third-ranked NFL, MLB, NBA and NHL teams.
Check your inbox: Google is quietly handing out Pixel 11 discount codes
Google seems to be sending out 30% discount codes for the entire Pixel 11 series to Google AI Pro subscribers.
OPINION: Tired of political spam texts and emails? It's only going to get worse.
OPINION: Tired of political spam texts and emails? It’s only going to get worse. Read more at The Nevada Independent.
Your Business Probably Has More Data Than Insight by Nathan Tayloe
Most businesses know more about themselves than they ever have. Leaders have access to financial reports, sales pipelines, customer data, employee metrics, website analytics, and dashboards for almost every part of the organization. CRMs track every stage of the sales process. Marketing platforms report results in real time. AI can analyze and summarize enormous amounts of information in seconds. Yet I've sat in plenty of meetings where all of that information is available, and some of the most important questions are still surprisingly difficult to answer. What's actually working? Why are customers choosing us? Where are we losing opportunities? What should we do differently? Having the data and understanding what it means are two very different things. More Information Doesn't Always Create More Clarity Over the past decade, businesses have invested heavily in visibility, and that's a good thing. We can understand performance with a level of detail that would have been unimaginable not long ago. But there's an unintended consequence. The easier something becomes to measure, the easier it is to assume it must be important. Website traffic goes up, so that looks positive. Leads increase, so marketing appears to be working. Sales activity climbs, so the pipeline looks healthy. Maybe. The numbers tell us what happened. Understanding why it happened, whether it matters, and what we should do next still requires judgment. Not Everything That Matters Fits on a Dashboard Consider a customer who ultimately contacts your company through Google. The data may attribute that lead to search. What it may not show is that the customer heard about you from a colleague six months earlier, saw your company mentioned in an industry publication, followed one of your employees on LinkedIn, and read several reviews before finally searching for your company. Google may have produced the click. It didn't necessarily create the decision. This happens throughout a business. Some of the things that matter most are difficult to reduce to a single metric: Why your best customers stay Why talented employees choose your company Why a prospect trusts one provider over another Why one service is gaining momentum while another isn't Why the market perceives your business the way it does Data can help answer those questions, but it needs context. Better Decisions Start With Better Questions One of the easiest traps for leaders is starting with the information in front of them rather than the decision they're trying to make. Instead of opening a dashboard and asking, "What does the data show?" it can be more useful to start with a different set of questions: What are we trying to understand? What decision are we trying to make? What would we need to know to make that decision confidently? That changes the role of data. Instead of looking at every number available and searching for meaning, you're using information to understand something specific about the business. Information Still Requires Judgment More sophisticated analytics and AI will continue to give leaders access to better information, faster. That's valuable, but I don't think it reduces the importance of experience and judgment. If anything, it increases it. Someone still has to decide which numbers deserve attention, which patterns matter, what context might be missing, and when the data isn't telling the whole story. The goal isn't to know more about your business simply because you can. It's to understand your business well enough to make better decisions. Good data can tell you what happened. Good leadership has to decide what it means. — Learn more about how we help organizations turn business, customer, and marketing insights into smarter strategies at tayloegray.com, or reach out directly at nathan@tayloegray.com.
Old Google Home and Nest speakers getting big firmware update
Google is testing a big firmware update for the Google Home, Home Mini, Nest Mini, and Nest Audio. This release...
Google Quietly Sent Out 30% Off Pixel 11 Codes Today
Google is sending exclusive 30% off discount codes to Google AI Pro subscribers, slashing up to $570 off the Pixel 11 series and Pixel 11 Pro Fold.
Gemini AI Plus subscribers will lose access to Pro models next month
Google has begun emailing Gemini AI Plus members to inform them when their Gemini subscription will no longer include access...
A user has installed Googlebook OS onto a Chromebook Plus, and it runs great
Ever since Google officially launched the new Googlebook platform, one of the biggest questions hanging in the air has been what this means for existing Chromebook hardware. While we wait for...
Google Fitbit Edge hands-on: Pixel Watch Lite, take two
Google’s new Fitbit Edge tracker launches later this month and, as we get our review together, here’s a quick hands-on...
We tried the new Googlebook OS - What can it do and what not?
The new Googlebook models featuring Google's new operating system for laptops have been on the market since last week. We take a closer look at Googlebook OS and explain what it can do and where it (still) has limitations.
Gemini 4 Argon Arrives With Big Claims for AI Agents and Scientific Discovery
Google just released the new Gemini 4 Argon, which it claims can generate up to a million tokens in a single run, a big jump for long code migrations and multi-step agent work. Competitors top out around 128,000 output tokens per request, so based on that claim, Argon’s 1 million is roughly 8x higher. Argon […]
Your Android phone is getting these 4 new anti-scam features
Google has announced a raft of security features for Android, including scam alerts in chat notifications and an Enhanced Protection mode.
How Over-reliance On Google Calendar Ruined My Fire Emblem: Fortune's Weave Playthrough
'Added to your calendar' meant something totally different than what I've become used to
Google’s new ‘Shop devices’ tab sells Pixel and Samsung Galaxy devices side by side
Google has launched a new “Shop devices” portal that lets interested buyers pick up a Samsung Galaxy smartphone from the...
Google is selling Pixel and Samsung phones inside the Play Store
Google has added a “Shop devices” option in the Play Store that lists Pixel and Samsung hardware and links straight to the Google Store.
A Man Was Scrolling Google Maps—Then He Noticed Google Maps Staring Back at Him
The physical forces beneath this eerie floating “eye” in Argentina are even stranger than the shape itself.
Google DeepMind opens its science AI models to 200 European researchers
Google DeepMind and Google Cloud will give up to 200 European researchers access to AlphaFold 3 and other science models, plus $3m in compute credits.
Google Pledges Frontier Models and Compute to European Scientists
On October 14, 2026, Google announced that Google DeepMind and Google Cloud are providing up to 200 European scientific researchers with direct access to the company's frontier models, together with $3 million in compute...
Italian growth outlook brightens but slowdown ahead, business lobby says
ROME, Oct 14 (Reuters) - Italy's economy will grow by 1% this year, the country's main business lobby Confindustria forecast on Wednesday, hiking a previous 0.5% estimate made in March but warning that a renewed slowdown is expected in 2027. The impr...
Microsoft Patches Record 1,413 Flaws, Including Exploited Windows Shell Bug
Microsoft patched a record 1,413 flaws, including an exploited Windows Shell bug that can bypass Mark of the Web defenses.
Chrome 155 for Googlebook brings expanded web app installs, integration
With Chrome 155, Googlebooks now better support web apps by allowing for expanded installation and system integration. Previously, Chrome on...
Georgia Tech secures $5m Google.org commitment for AI science | ETIH EdTech News
Georgia Tech has received $2.25 million toward a $5 million Google.org commitment to expand AI research access across US institutions. ETIH’s edtech news coverage details plans for 15 research projects, shared computing tools and training for more than 300 researchers and faculty.
Google wants to host your personal vibe-coded apps in the Play Store
Google plans to help turn those personal AI-generated apps into wide releases.
Google lets you make personal Android apps for free now - with just prompts
It just got a whole lot easier to vibe code the exact Android app you need - no developer experience required.
Google Play adding ‘personal library’ to access your vibe-coded Android apps
Google today announced a slew of Play Store updates across vibe-coding, game discovery, social features, and more.
Google Play now supports private, vibe-coded apps built just for you
Google is making it easier to build and use personal Android apps created with AI, without having to make them available to everyone on the Play Store.
Google makes it easier to launch your vibe-coded apps
Google will eventually allow you to share your vibe-coded apps, too.
Samsung’s first Android XR glasses leak in 25 styles alongside 9-hour battery, specs [Gallery]
Samsung’s first Android XR glasses are right around the corner and, ahead of launch, another leak reveals every style you’ll...
Takeaways from an evaluation of Google's diagnostic chatbot, AMIE
In this edition of STAT Health Tech: A look at a study recently published in The Lancet about Google's diagnostic chatbot, AMIE.
Apple enters new product category with HomeView device
If the HomeView takes off, Apple will have tightened its grip on its ecosystem, making it harder to move to a rival like Google or Amazon.
US grocer Albertsons suspends full-year forecasts amid business review
Oct 13 (Reuters) - Albertsons withdrew its fiscal 2026 forecasts on Tuesday as the grocer reviews its strategy, cost structure and portfolio of businesses as part of a turnaround effort. The company has been facing cautious consumer spending, particu...
438 Alexandria Students Step Inside the World of Health-Care Careers
Inova professionals introduced 438 Alexandria City High School students to health-care careers ranging from chemotherapy and surgery to respiratory therapy, radiology and nursing.
Nokia sells Enterprise Campus Edge business to Aurelius
OSLO, Oct 13 (Reuters) - Finland's Nokia said on Tuesday it has agreed to sell its Enterprise Campus Edge (ECE) business to private equity group Aurelius. (Reporting by Terje Solsvik, editing by Louise Rasmussen)...
Nokia sells Enterprise Campus Edge business to Aurelius
OSLO, Oct 13 (Reuters) - Finland's Nokia said on Tuesday it has agreed to sell its Enterprise Campus Edge (ECE) business to private equity group Aurelius. • The deal is expected to close in the first half of 2027, Nokia said in a statement, witho...
Visa gets approval to prepare for domestic business in China
Oct 13 (Reuters) - US payments firm Visa has received approval from China's central bank to begin preparations for a domestic bankcard clearing institution in China, it said in a statement on Tuesday. (Reporting by Abu Sultan in Be...
Visa gets approval to prepare for domestic business in China
Oct 13 (Reuters) - US payments firm Visa has received approval from China's central bank to begin preparations for a domestic bankcard clearing institution in China, it said in a statement on Tuesday. (Reporting by Abu Sultan in Be...
Googlebook gets a Linux terminal to help users build apps with AI
Googlebooks are getting a Linux terminal, giving users access to a virtual Linux environment for development, scripting, and AI workflows
Liking Las Vegas: UAE delegation visits to explore business, tourism opportunities
The group from the emirate where Wynn Resorts is building a $5.7B hotel-casino touted Ras Al Khaimah as a "growing business hub" and was seeking advice.
Rams vs Bills Odds, Picks, Parlay for Monday Night Football
If you want more Action Network content, be sure to add us as a preferred source on Google. NFL Week 5 saves the best for last as Monday Night Football
JLL raids rival CBRE for high-powered Chicago brokerage team
The six-person team includes brokers behind Google's landmark Chicago real estate deals, marking a major talent win for JLL over its biggest rival.
Google Launches Women’s Health Partnership and New Fitbit
Google has launched a women’s health partnership as it deepens its footprint in the wearable fitness-tracking space. The tech giant on Monday (Oct. 12)
Google unveils new Fitbit Edge tracker as tech giant expands health monitoring ambitions
Google on Monday its debuted its second Fitbit tracker of the year, the Fitbit Edge, which sits between the screenless health tracker Fitbit Air and the more advanced Pixel Watch. | The new device also builds on Google’s health tracking ambitions by combining advanced health sensors with AI-powered insights designed to identify changes in a user’s health and translate those signals into personalized guidance.
Google’s Fitbit Air is getting a shiny new Metal Mesh band and better automatic tracking
The Fitbit Air is finally getting another band option that isn’t fabric or polyurethane. Instead, the Metal Mesh band might...
Fitbit Edge is Google’s middle ground between Fitbit Air and Pixel Watch
Google’s newest wearable costs $179.99 and has a sleek feel like the Fitbit Air but with an OLED display.
Microsoft President says AI Needs Urgent Regulation
Brad Smith, President of Microsoft, calls for urgent AI regulation led by the UK as OpenAI, Anthropic and Google DeepMind back an industry slowdown
Google invests in Flo and plans women’s health wearables
Google has invested in period tracker Flo. Flo data will sync with Google Health from early 2027, and the pair will build co-branded devices.
Flo Health and Google Health Join Forces to Put Women's Health at the Center of Wearable Tracking and Personalized Coaching
/PRNewswire/ -- Flo Health, the #1 women's health platform worldwide, announces today a multi-year strategic partnership with Google Health to create a more...
Google announces the Fitbit Edge, a middle ground between Pixel Watch 5 and Fitbit Air
The Fitbit Edge offers more than the Air, but it's not a real smartwatch.
Google Health and Fitbit Air are Getting So Many Huge Upgrades
In addition to the big news that is the Google Fitbit Edge this morning, Google also announced several major upgrades that are coming to Google Health, the Fitbit Air, and the Pixel Watch 3, 4, and 5. There’s actually more to dive into than you are probably expecting, so let’s just get straight to it....
Google Expands Automatic Activity Tracking And Brings Health Guardian To The Fitbit Air
The company announced new health features for its wearables along with a new band for the Fitbit Air.
Google announces $179 Fitbit Edge tracker with display, GPS
Google is following the Fitbit Air launched in May with a second tracker that features a screen called the Fitbit Edge.
Google's Sleek New Fitbit Edge Is Packed With Health Features And A Replaceable Battery
The Fitbit Edge will be in stores starting October 27 for $179.99.
First Impressions: Dell XPS Googlebook and the Googlebook OS
As someone who has, over the years, found himself deep in the Google ecosystem of hardware and services, I had been curious about the Googlebook concept for a while — whether it would be basi…
Google Health: Evolving so you can focus on living better
What’s new from Google Health: Explore the new Fitbit Edge, expanded workout tracking, and dedicated women's health insights.
Linus Torvalds Working On A Hefty Linux Kernel Improvement With Claude Code
Linux creator Linus Torvalds has been known to use AI to help with kernel debugging and outside of the kernel tree has also done some vibe coding with Google's Antigravity
Someone ported Pixel 11’s Rambler voice-to-text to other Android phones
One of the best new features of Google’s Pixel 11 (and Googlebook) is support for Rambler voice-to-text, and it’s now...
The hidden features every Waze user should know about
There are a load of features tucked away in Google's 'other' mapping app.
Lions vs Cardinals Prediction, Pick, Odds for NFL Week 5
If you want more Action Network content, be sure to add us as a preferred source on Google. The Detroit Lions (2-2) and Arizona Cardinals (1-3) battle today in NFL
Google TV Streamer’s sequel showcases a struggling smart home
We broke the news this week that a next-gen Google TV Streamer is incoming, but it also arrives as Google’s...
I Made Terrible Games With Google’s AI Playground
A long day’s haul in the video game slop mines.
Rochester Area Chamber of Commerce voices support for controversial Pine Island data center
The Rochester Area Chamber of Commerce, the second largest chamber in the state, announced it is formally backing Google’s massive and controversial data center proposal, known as Project Skyway.
Jay Norris Defines a New Model of Business Transformation at the Intersection of Humanity and Technology
Westport, New York, United States, October 11, 2026 -- As businesses navigate an increasingly technology-driven economy, entrepreneur and transf...
Googlebook improving ‘Better Together’ Android sync features, Samsung support rolling out
The big selling point for Googlebook is that it’s a desktop platform that deeply integrates with your Android phone but,...
New Google TV Streamer: Big Upgrades are Coming
The Google TV Streamer is now well over 2 years old, if you can believe that. The streaming media box with its sleek pill-shaped design, was once the easiest recommendation in the business for someone looking to upgrade their not-that-smart smart TV. But because we’ve reached the 2-year mark and Google handed the streamer a...
Free Gemini app users now only have access to ‘Auto’ models
As announced last week, Google is rolling out a big change to the Gemini app experience for users on the free plan.
Google Teases Its New 'Fitbit Edge' Wearable Ahead Of An October 12 Reveal
Google has seemingly confirmed the rumored "Fitbit Edge" with social media posts teasing a new wearable coming October 12.
Google's next TV Streamer sounds like a massive upgrade
Google's next TV Streamer could feature built-in microphones, presence detection, faster performance, and a redesigned remote.
Next-gen Google TV Streamer in the works with microphones, presence sensing, & new remote
9to5Google can report that development on a next-generation Google TV Streamer is underway. According to a source familiar with the matter...
Google officially teases Fitbit Edge tracker, confirms October 12 launch
Google has dropped an official teaser for its Fitbit Edge tracker and confirmed its launch date, and it's coming very soon.
Google employees praise latest Gemini 4 internal model
Google is rolling out new Gemini 4 models to staff ahead of a public release. The latest is called Carbon, and staff are loving it.
Netflix’s Summer of Bummer
(Welcome to the Entertainment Strategy Guy, a newsletter on the entertainment industry and business strategy. I write a weekly Streaming Ratings Report and a bi-weekly strategy column, along with occasional deep dives into other topics, like today’s article. Please subscribe.) Today, I’ve got a guest post from longtime friend of the newsletter, Brandon Katz. I’ve been trying to find time all summer to look at Netflix’s straight-to-streaming film slate, but between a pre-planned trip and Nielsen moving up their streaming data timeline, I’ve been swamped. So I reached out to Brandon, one of my favorite fellow analysts, to write about it. And I feel like he captured the tone and data focus of the newsletter perfectly. You can connect with Brandon on LinkedIn and Twitter. Enjoy! Don’t worry, folks. You’re in safe hands with me. To ease any anxieties about an interloper in ESG’s domain, I’ll start by stealing one of his best framing devices: headlines. Box office flops are covered in the same way the Teenage Mutant Ninja Turtles eye pizza: with cartoonish insatiability. I would know. I’m a former reporter who wrote nearly identical headlines: Yet, intentionally or not, streaming misses get treated with kids gloves, filtered through a rosy lens: In the last six years, U.S. streaming viewership has become nearly as transparent as the box office, but the data often arrives weeks later, in a number of less intuitive metrics, and with nary an official budget to be found. This plays into the Wall Street-whispering narratives major streamers have been cultivating for years. They get a pass in a way that theatrical studios simply don’t. Subscribe Netflix’s Summer Slate Not a single Netflix original film released between May and August this year opened above 20 million U.S. TV hours, per Nielsen. That benchmark usually serves as the EntStrategyGuy’s floor for a streaming hit on Netflix. None of these films enjoyed a hit-cementing single week of 20-plus million hours during their runs. Netflix’s two best films were true crime docs, Maternal Instinct (16.5 million hours) and The Crash (19.7 million), the best overall week for a film this summer. Great for most other streamers, but not necessarily what we’re used to seeing from Netflix. For an overly-dramatic comparison, Happy Gilmore 2 opened last summer to around 47 million hours (celebrity cameos, baby!). Zooming out, the picture looks even worse. In 2026, Netflix’s five biggest scripted summer films posted the lowest average (28.6 million hours) and median (28.8 million hours) eight-week viewership totals of the past four years. Now, it’s unrealistic and unfair to expect Netflix to deliver a _KPop Demon Hunters-_sized hit every year. But it’s also not ideal to see the size of their hits shrinking over the last few summers. Let’s quickly run through some of the notable summer misses. Jennifer Lopez and Brett Goldstein’s perfectly fine romcom, Office Romance, fell off the charts after 20 million hours in its first two weeks. Top films usually last for four-plus weeks. Starry titles ideally don’t decay that fast either. Homegrown star Millie Bobby Brown couldn’t prevent the snappy Enola Holmes franchise from diminishing returns. At 14.3 million U.S. hours, the third film posted roughly half of what the first two films did in their first two weeks. What’s on Netflix calculated that per-day global views were down nearly 60% from the second movie. The Whisper Man did okay with more than 36 million hours over its first four weeks. But I expected a little more juice from a film featuring Robert De Niro, Michelle Monaghan, and Adam Scott. Kevin Hart’s Ladies First collected just 11.2 million hours total across two weeks. That’s a big miss for one of Netflix’s go-to stars. Plopping into the same bucket are Sunny Sandler’s Don’t Say Good Luck (10.3 million in two weeks) and John Cena’s Little Brother (17.5 million). Meanwhile, English-language originals Color Book (June 19), In the Hand of Dante (June 24) and Heartstopper Forever (July 17) never sniffed Nielsen’s Top 10 at all, despite needing only 2 to 5 million hours to land in the top ten most weeks. (By my count, eleven English-language scripted original films released between May and August did chart). It’s only fair to mention that Swapped (1-May) posted nearly 42 million U.S. hours over five weeks (the longest Netflix original run this summer) and is currently their eighth most-watched English-language film ever worldwide. Remarkably Bright Creatures (37 million, 4 weeks) and Voicemails for Isabelle (27 million, 4 weeks) weren’t bombs either. Still, overall, I think it’s fair to say this was a quieter summer season than we’re used to seeing from the market-leader. You might not realize that given the language commonly used in public analysis. The Twist Despite the starkly black-and-white tone of the coverage, here’s the twist: when many box office bombs arrive on streaming, their viewership looks a whole lot like many of Netflix’s supposedly successful summer releases. Hmm, where have we heard that one before? Masters of the Universe topped out at $65 million stateside against a $170 million budget_._ I’ll admit, Skeletor ripping sleeveless curls as a gym bro and bodyslamming Adam’s co-workers was funny. But, much to the chagrin of my bank account, my laughter doesn’t launch franchises. Yet the He-Man reboot opened to 19.6 million hours (from a Wednesday five-day opening instead of just one weekend), on par with Hoppers on Disney+ (19.4 million). It put up nearly 47 million hours over its first six weeks, bigger than all of Netflix’s summer releases. Pretty darn healthy and likely to land among the 25 most-watched movies on streaming this year. Sticking with Amazon, The Sheep Detectives just barely broke even at the box office with $133 million worldwide (and only $66 million domestic). I never expected cloven-hooved, cud-chewing mammals to be able to bring me to tears. Yet that’s exactly how I found myself at the end of this surprisingly affecting movie (#NoShame). It was likely the unexpected quality in a family-friendly film that powered its streaming over-performance. Sheep Detectives delivered a solid run for Prime video netting 26.2 million hours! How about franchise IP? Star Wars: The Mandalorian & Grogu had the lowest opening ($81 million) and lowest-grossing Disney-era live-action Star Wars film ($178 million domestic). One day before release, its Heat score (19.8%)—audiences who list their interest as a 7/7—fell behind blockbusters Wicked (21%), Superman (23%), Fantastic Four: First Steps (23%), Michael (23%), Toy Story 5 (26%) and Avatar: Fire and Ash (27%), according to Greenlight Analytics. The urgent enthusiasm just wasn’t there. On streaming, Mando opened to weeks of 12.1 million, 6.1 million and 2.7 million hours (21 million total) over its first three frames. Not the numbers Lucasfilm was hoping for nor the numbers of a streaming hit. But they’re in the same vicinity as some Netflix summer releases with $345 million at the global box office to offset a smidgen of the pain. Final Thoughts So why oh why does this nuance gap exist? Four key reasons: Data Literacy: A “$100 million opening” just makes sense. After decades of box office reporting, even casual movie fans are well-versed in the benchmarks of hits and home runs. There’s an immediate shorthand. But “16.5 million” hours doesn’t land nearly as cleanly. Despite leaps of progress, the streaming ratings era is still in its infancy compared to theatrical. The EntStrategyGuy and I met thanks to a late 2010s group chat of data nerds hungry to find a shred of certainty in nebulous streaming performance. I’m not surprised to see “No. 1 on Netflix” still getting misconstrued out in the wild. Timing: By Friday morning, we have the box office’s Thursday night previews totaled, allowing us to better project the weekend’s expectations. From there, ticket sales are reported daily. By Sunday, the film’s fate is usually finalized, at least in terms of public perception. In streaming, Nielsen recently improved its delay to…two weeks. The medium isn’t forced to contend with instant gratification as harshly. Financials: Theatrical film budgets are a mere Google away. Profit and loss is calculated in the cold and unforgiving naked light of day for all to see. But finding the vast majority of streaming exclusive movie budgets requires the forensic investigation skills of a Criminal Minds detective. Also, it’s very difficult to calculate how much revenue/value a straight-to-streaming films provides a streamer. This is why there are so few stories about streaming original movies “losing X amount of money”. On top of that, marketing budgets are far greater for theatrical movies than streaming exclusive movies, which leads to earlier and better awareness. This then translates to a wider pool of potential interest. Narrative Control: Netflix is the only major streaming service to publish weekly first-hand viewership data and annual engagement reports. Naturally, some headlines borrow their first-hand framing**.** Other streamers benefit from their comparative lack of transparency. They may occasionally announce vague performance platitudes such as Apple TV’s Mayday becoming its “biggest film debut on the platform to date over its first 18 days,” and that it ranked No. 1 with left-handed viewers in its first weekend. (Fine, I made up that second one). But, for the most part, they keep first-hand viewership shrouded in mystery to avoid bad press. Especially for outlets that demand multiple articles per day from their writers, it’s an easy (and understandable) way for some reporters to hit their daily article quota by just repeating what the streamers have told them. TL:DR version: Streaming-exclusive movies are asked to do different things than theatrical movies, but that doesn’t mean they should escape judgment. Both still need to draw enough eyeballs to justify their cost within the proper performance contexts. The more cleanly we can inject a little nuance into streaming analysis, the better we’ll understand the audience and content trends that drive this industry. And that’s what all of this is really about: knowing what audiences actually want! Brandon Katz is the Director of Insights & Content Strategy at Greenlight Analytics where he focuses on evaluating the ever-fluid media landscape to unearth understanding, opportunity and value. Greenlight Analytics is the entertainment intelligence consulting company redefining how Hollywood finds, understands, and activates audiences. Prior to joining Greenlight Analytics, he served as the senior entertainment industry strategist at Parrot Analytics, and as a full-time entertainment industry reporter covering the Xs and Os of Hollywood, most notably with TheWrap and the Observer.
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